Connect with us
MUMBAI: adidas has appointed Claus Heckerott as its managing director for India. Claus will report to adidas Group chief sales officer multi-channel market Roland Auschel. Additionally,...
MUMBAI: Thums Up, India‘s most successful cola brand, is evolving into a wholesome personality while sticking to its masculine image. This summer, Thums Up has graduated...
MUMBAI: Borosil has awarded its creative duties to Curry- Nation following a multi-agency pitch. The size of the account is estimated to be Rs 60-70 million....
MUMBAI: Bajaj Allianz is set to kick off a new ad campaign that has been conceptualised by Batey India. The objective of the 360 degree campaign...
MUMBAI: Breaking away from the normal feature-led campaigns that symbolise the category, air cooler brand Symphony has launched its summer campaign for its product ‘Storm‘ has...
MUMBAI: The average daily time on television globally in 2011 has increased to three hours and 16 minutes per person per day, a progression of six...
MUMBAI: SABMiller Group’s Haywards 5000 has launched a new ad campaign ‘Hausle ki Goonj’. The brand had launched ‘Hausla Buland’ campaign last year with its anthem...
MUMBAI: Siddharth Kelkar has joined digital advertising agency Ozone Media as associate vice-president sales. He will report to senior vice-president sales Sanjay Vasudeva. Kelkar has more...
MUMBAI: Converge Communications, a specialist OOH agency, has appointed Nagendra P Jaur as president-South India division. He will commence his duties in the appointed designation from...
MUMBAI: eCommerce marketplace, eBay India, has launched an integrated marketing campaign with ‘Want it. Get it‘as its core message. Developed by Law & Kenneth, the campaign...
NEW DELHI: Actor Minissha Lamba is the first Indian ambassador for Fujifilm to promote their new range of digital cameras, because the company feels she is...
MUMBAI: Mukesh Ambani-owned IPL franchise Mumbai Indians has inked a licensing deal with The Walt Disney Company India to launch co-branded merchandise products targeted at under-14...
MUMBAI: Asian Federation of Advertising Associations (AFAA) has elected Pradeep Guha, who represents the Advertising Council of India, as the chairman of its newly mandated executive...
MUMBAI: Vodafone, Pepsi, Coca-Cola, and Hero Honda are the top recalled brands during IPL season 4, according to Ormax Media’s Cricket Advertising Recall & Effectiveness research...
MUMBAI: TBWAIndia is expanding its role at Jyothy Laboratories. The agency will also be handling the creative duties of the Fa deodorant brand. TBWAIndia already works...
Mumbai: Skoda Auto India has appointed Bartle Bogle Hegarty (BBH) as its creative agency. BBH will conceptualise and execute the creative communication campaigns for all Skoda...
MUMBAI: The publishing division of European media conglomerate Bertelsmann AG Gruner + Jahr has acquired a majority stake in Indian digital advertising network Networkplay. Digital advertising...
MUMBAI: In an attempt to boost ratings of one of its top-rated shows, Sony Entertainment Television (Set) aired the ‘most talked about’ love-making scene on Indian...
MUMBAI: The Clio Awards, an awards competition honouring excellence in advertising, design and communications, has named Piyush Pandey as the recipient of the 2012 Clio Lifetime...
MUMBAI: Ormax Media’s proprietary tool Showbuzz, which measures the pre-launch awareness of new shows on Hindi GECs, has now expanded its market coverage. The tool will...
MUMBAI: The latest figures from the Advertising Standards Authority (ASA) show television captured the most advertising spending in 2011, pushing newspapers into second place. The internet...
MUMBAI: Even as industry pundits predict that digital and mobile advertising is the mantra for the future, mobile advertising and social media marketing services helped M&C...
MUMBAI: BMB India, the joint venture between Madison World and Trevor Beattie‘s BMB, has won the creative account of O-Six Travel & Hospitality. BMB India CEO...
NEW DELHI: A total of 13 complaints against surrogate advertisements and 11 against misleading advertisements on the electronic media have been received in the recent past,...
MUMBAI: Ozone Media announced that it will now be able to work with its advertisers to develop campaigns, leveraging Facebook® Ads to promote their businesses. With...
MUMBAI: Maxus, a GroupM media agency, has announced the appointment of Shailja Vohra as ESP head. She will be based out of Delhi office and will...
MUMBAI: Reprise Media has bagged the digital duties for LG Electronics’ range of products including ACs, refrigerators, microwaves, washing machines and vacuum cleaners. The agency bagged...
MUMBAI: At a time when the sentiment towards the Indian cricket team is down, Virat Kohli is shining brightly. Brands are chasing the young cricketer due...
MUMBAI: Viacom has launched ‘Surround Sound‘, a new sales capability enabling advertisers to reach specific audiences with pinpoint accuracy on every digital platform of the company‘s...
MUMBAI: As part of a strategic rebranding, Jet Airways will consolidate its low-fare service products under the JetKonnect brand. The rebranding exercise aims to simplify the...
MUMBAI: After a six-year stint, Radio Mirchi marketing head Sriram Kilambi has put in his papers at the radio station. Kilambi is currently serving his notice...
MUMBAI: Mogae Media has appointed Varun Kohli as chief monetisation officer. In his new role, Kohli will be responsible for overseeing the sales of mobile, DTH...
MUMBAI: JWT has agreed to acquire a minority stake in Pakistan-based digital agency, Converge Technologies, as part of its strategy to add depth and breadth to...
MUMBAI: Kaya Skin Clinic, from the Marico stable, has appointed Ultraviolet Digital Solutions to handle its digital duties. Optima Advertising was handling the account. The website...
MUMBAI: Times Television Network has lost two of its VP-marketing personnel: Vaishali Sharma and Smeeta Neogi. Sharma, who was VP-marketing, cited personal reasons for quitting the...
MUMBAI: Max, the official broadcast partner of the Indian Premier League, has unveiled its 360-degree pan-India marketing campaign themed ‘Aisa Mauka Aur Kahan Milega’ to celebrate...
MUMBAI: Home appliances and consumer electronics brand Haier has announced the launch of a new brand campaign- ‘Jhukna Mat‘ for its range of bottom mount refrigerator...
Mumbai: Afternoon daily tabloid, MiD DAY, has adopted a new positioning to identify strongly with the city, differentiating it from the other English dailies. ‘Mid Day...
MUMBAI: Mogae Media has appointed Rakesh Gopal as senior vice president. Based in Delhi, he will be second in command for Monetisation. He is joining in...
MUMBAI: Real estate developer in India, Avalon Group, has roped in actor Karishma Kapoor as the brand ambassador for its newly launched project: Avalon Rangoli at...
MUMBAI: Leo Burnett has won the creative mandate for Coca-Cola India‘s lemon and lime flavoured carbonated soft drink brand, Limca. The account was handled by Ogilvy...
NEW DELHI: In what can possibly upset business models of TV networks and negatively impact genres like news, movies and sports, the Telecom Regulatory Authority of...
MUMBAI: Cadbury India has launched Oreo‘s second TVC, exploring the dynamics of a father and daughter relationship. Conceptualised by Interface Communications, the TVC captures father-daughter bonding...
MUMBAI: Handset manufacturer Micromax will unveil its new ‘punch‘ logo at the Micromax Asia Cup 2012, during the India vs. Pakistan match on 18 March. Micromax...
MUMBAI: Discovery Channel, the flagship network in Discovery Networks Asia-Pacific‘s (DNAP) portfolio, has roped in leading information technology service provider Hewlett Packard as a presenting partner...
MUMBAI: McCann Erickson has promoted Sr VP and head of strategic planning Jitender Dabas to EVP – planning. Dabas had joined McCann Erickson Delhi in January...
MUMBAI: Maxus India has roped in Mangesh Korgaonkar as general manager-Mumbai. Korgaonkar will be heading one of the strategic business units (SBUs) of the agency in...
MUMBAI: Star Health and Allied Insurance company has awarded its media mandate to Omnicom‘s OMD India. The size of the account is Rs 100 million, according...
MUMBAI: Ormax Media has announced the launch of the third edition of its Cricket Advertising Recall and Effectiveness research – Day After Cricket (DAC), for brands...
MUMBAI: In a bid to encourage self regulation in advertising Advertising Standard Council of India (ASCI) in partnership with Goafest 2012 has announced a contest to...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
