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MUMBAI: Continuing its financial support to non-cricket sports, Sahara India Pariwar has announced sponsorship of Indian Volleyball Men’s National Teams (Senior & Junior) for a period...
MUMBAI: IPL franchise Rajasthan Royals has announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of the...
MUMBAI: Ad management and distribution platform DG has announced a strategic partnership for deeper collaboration in advertising technology between its online unit MediaMind, and 24/7 Media,...
MUMBAI: What’s-On-India’s (WOI) television channel distribution and connectivity monitoring vertical , TV Street Maps (TSM), is planning to expand its national coverage. Recently, it has increased...
MUMBAI: In line with the stated position of their industry peers, leading sports broadcasters Neo Sports Broadcast, Taj Television, and ESPN Software have red flagged Telecom...
MUMBAI: With digital becoming the ‘fashionable’ medium over the past couple of years, marketers are now looking at exploring the various avenues it presents. With the...
MUMBAI: With social media becoming the buzzword for brands over the last one year, most chief marketing officers have now either created a presence for their...
BANGALORE: Indian automobile major Maruti Suzuki Ltd plans to spend around Rs 200 million towards mass media communications for ‘Ertiga’, its first car in a new...
MUMBAI: Max New York Life is launching a new brand campaign ‘Aapke Sachche Advisor’. Created and conceptualised by Ogilvy & Mather, the campaign has been crafted...
Mumbai: MTV is bringing back the ‘Youth Marketing Forum’, which is to be held in Mumbai on 27 April. The youth brand has roped in Tata...
MUMBAI: Integrated brand communications agency Six Inches Communications has launched a new out-of-home campaign for the pen drive brand Kingston, wherein it has installed huge pen...
MUMBAI: Newly launched Telugu news channel V6 has signed on Fourth Dimension Media Solutions to handle its revenue generation nationally. Fourth Dimension Media Solutions is a...
MUMBAI: HT Media has announced promotions of two of its senior executives – Diptakirti Chaudhuri and Parveen Gupta. Chaudhuri got elevated from his current role of...
MUMBAI: Mindshare, a GroupM company, has appointed Suraj Nambiar as head of digital. He will be looking after the West zone clients. Nambiar will report to...
MUMBAI: Youth channel UTV Bindass is in for a makeover as it drops ‘UTV‘ from its name, dons a new logo and changes the tag line...
MUMBAI: In the IPL week, only two GECs – Zee TV and Imagine TV – have managed to add to their viewership, while the remaining channels...
MUMBAI: After a spell of success for three consecutive years, the Indian Premier League is getting a harsh reality check. While Max, the official broadcaster, has...
MUMBAI: Publicis national creative director Emmanuel Upputuru has resigned in his papers at the agency. Upputuru joined Publicis in 2007 and has worked for more than...
MUMBAI: Media agency Maxus has won the print mandate for Manappuram Gold Loans. Maxus’s Bangalore office will get to service the account from June. The mandate...
MUMBAI: Brand strategy and brand design firm DY Works has appointed Ashita Sarin as senior general manager– marketing. Sarin‘s last stint was with Landor Associates where...
MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched...
MUMBAI: PepsiCo’s mango drink, Slice, is all set to unveil its campaign featuring brand ambassador Katrina Kaif. The campaign will adopt the tagline ‘Ab Ras Barsega’...
MUMBAI: Padma Shri actor-writer-director Kamal Haasan has agreed to do brand endorsements and has signed up exclusively with celebrity and talent sourcing and management firm Alliance...
MUMBAI: Health supplement brand Seacod has awarded its creative duties to Draftfcb Ulka’s Interface Communications. The account was backed by a multi-agency pitch that took place...
MUMBAI: US kids broadcaster Nickelodeon and film and entertainment theme park Movie Park Germany have announced the renewal of their strategic partnership around Nickland, the popular...
MUMBAI: Star Network has roped in two main and six associate sponsors for the Aamir Khan-hosted and produced show Satyamev Jayate that launches on 6 May....
MUMBAI: According to GroupM study, Internet advertising has seen a 16 per cent rise over the previous year reaching to $84.8 billion in 2011 and accounting...
MUMBAI: Rajasthan Royals has extended its association with Oakley as official eye wear sponsor for the team for season 5 of the IPL. The association, which...
NEW DELHI: The income a pay (encrypted) channel earns from advertisements should be linked to the subscriber income, thus making it mandatory that broadcasters earning high...
MUMBAI: DDB Mudra has appointed Radhika Das as vice president. Das is joining in from O&M where she was working as director-client services. Based in Delhi,...
MUMBAI: Leading telecom operator Idea Cellular has renewed its association with Delhi Daredevils as the principal partners for the season 5 of the IPL, marking the...
MUMBAI: BBDO India has won the creative mandate of Racold Thermo’s flagship water heater brand, Racold, following a multi-agency pitch involving iterations over two months. The...
MUMBAI: In a bid to boost expansion of Havas Sports & Entertainment operations, Havas Media has acquired US-based experiential marketing company Ignition. Ignition operates in the...
NEW DELHI: Travel site TripAdvisor has launched a new creative ad challenge for travel brands and advertising agencies to design a creative ad campaign that will...
MUMBAI: Orange has signed a deal with Sony Mobile Communications‘ new player to help fans enjoy the top European football tournament. Orange, the official global partner...
MUMBAI: IPL franchise Kings XI Punjab has announced Prayag Polymers as their official team partner for the season 5 of the tournament. Kings XI Punjab COO...
MUMBAI: Virat Kohli has been named as the brand ambassador for Toyota Kirloskar Motor (TKM). The cricketer is endorsing the brand as it enters a new...
NEW DELHI: Aatanu Chakraborty is to head the newly set up Kettle Communications, an integrated communication consultancy founded by a group of thinkers consisting of core...
MUMBAI: Grey Group has appointed Pratik Thakar as the EVP/ chief strategy and innovation officer for Greater China with immediate effect. This comes close on the...
MUMBAI: Havas Media CEO Anita Nayyar has put in her papers after a stint of five years with the company. She will be serving her notice...
MUMBAI: Blame it on overdose of cricket, lacklustre performance of Indian cricketers or simply bad presentation, but the opening ceremony of the fifth season of the...
MUMBAI: Skincare major Garnier is gearing up to launch a new interactive digital ad campaign for their brand Garnier Pure Active. FoxyMoron is the digital creative...
MUMBAI: Indian e-commerce company Flipkart.com has launched a new marketing campaign with the tagline- ‘shopping ka naya address‘. Created by Happy Creative Services, the campaign aims...
Mumbai: Indian cricketer Virat Kohli has been named as brand ambassador for Celkon Mobiles. Involved into mobile phone solutions and wireless technologies, Celkon caters to the...
MUMBAI: Food and beverage company PepsiCo India has unveiled a new campaign ‘Darr Ko Maro Dew‘ for its beverage brand Mountain Dew. The campaign is based...
MUMBAI: Tyroo, the digital media company of SVG has acquired Anurag Gupta-founded DGM India. Gupta will remain with the company as MD post acquisition. Tyroo said...
NEW DELHI: OCM India, men’s apparel fabric manufacturer, has announced its association with Kings XI Punjab as official suiting partner for the fifth edition of the...
MUMBAI: Digital imaging company, Canon India, has signed up Anushka Sharma as the youth icon to mark the re-positioning of the PowerShot sub-brand. The company is...
MUMBAI: Euro RSCG has appointed Sourav Ray as chief strategy officer. He will report to Euro RSCG CEO Sushant Panda. The post was left vacant when...
MUMBAI: Disney and IPL franchise Mumbai Indians have kicked off their one year relationship with the launch of ‘Mickey Cricket‘, a limited edition merchandise range. The...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
