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MUMBAI: Leading global media agency Mediacom and international sports media group Perform have announced a three month deal that will see Mediacom brands receive 100 per...
MUMBAI: Bangalore-based sports management firm, Switch-Hit Sports, has announced its association with drag-flicker Raghunath and forward SK Uthappa to source endorsements and other brand building activities....
MUMBAI: Indian real estate company Peninsula Land has awarded its creative mandate to TBWAIndia following a multi-agency pitch that was held in Mumbai. The account will...
MUMBAI: Dorna Sports, the commercial rights holder of MotoGP, has renewed partnership with AirAsia for the next two years. The renewed agreement places the airline in...
MUMBAI: The DDB Mudra Group has been awarded the creative and media mandate for Yamaha‘s soon to be launch scooter Ray. Ray will hit the road...
MUMBAI: The Publicis Groupe has swallowed full-service interactive and technology agency Indigo Consulting as part of its strategy to double the size of its India business...
NEW DELHI: The Telecom Regulatory Authority of India does not have the mandate to regulate advertising and any content-related issues, according to a majority of the...
MUMBAI: Big Magic, the variety entertainment channel for the Hindi heartland from the Reliance Broadcast Network (RBNL) stable, has unveiled a new brand positioning – Apna...
MUMBAI: United Breweries-owned Kingfisher has become the ‘Good Times‘ partner of six IPL teams – Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals...
NEW DELHI: Around 161.66 million customers have registered their preference on the National Customer Preference Register (NCPR) to stop receiving unsolicited commercial calls or SMSs. A...
MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a new ad campaign in India which places strong emphasis on being a trusted...
NEW DELHI: Over 20 feature and short films on Buddhist philosophy and thought from seven countries will be screened during ‘Inner Path‘, a five-day festival of...
MUMBAI: The 2012 edition of Youth Marketing Forum, MTV‘s flagship youth insights event on 27 April, will explore the power exuded by the youth and the...
NEW DELHI: Kettle Communications, the integrated communication consultancy firm, has appointed Dipankar Chakraborty as it COO. In his new role, Chakraborty will be responsible for aligning...
MUMBAI: Global mobile advertising network Vserv.mobi, which has a strong focus on emerging markets, has announced the appointment of Vikas Gulati as vice president – business...
MUMBAI: Madison Media Sigma has bagged the media duties of the electrical appliances manufacturer Crompton Greaves. The agency will handle its entire range of products including...
VARCA, GOA: For Vivaki chief strategy and innovation officer Rishad Tobaccowalla, the ad world is all about creativity. Be it sound, be it picture, be it...
VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative...
VARCA, GOA: Marketers should keep the content flowing in order to hold the consumers captive for long. At Goafest 2012, Coca-Cola VP – global advertising strategy...
VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics. “Advertising effectiveness is no more...
VARCA: The era of the thirty second TV ad is fast diminishing as online video marketing makes inroads into the marketing strategy for brands. Speaking at...
VARCA, GOA: In today‘s diverse world compressed by an overwhelming digital presence, language is the most powerful technology around. “Language is a technology in itself,” Omnicom...
MUMBAI: Indian cricketers will face-off with international football stars in Pepsi’s new campaign film as it takes the Twenty20 Football theme forward as part of its...
VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in...
VARCA, GOA: Mindshare snapped up the Grand Prix at the Media Abby Awards 2012, the first to win this prized award in the category in six...
VARCA, GOA: In an increasingly shrinking world, an ad message not only needs to be precise but sensible as well. A certain amount of self regulation...
MUMBAI: Suzuki Motorcycle India has appointed Salman Khan as its first brand ambassador for India. Khan will spearhead the company‘s above-the-line and below-the-line initiatives. Said Suzuki...
NEW DELHI: The government is in favour of a process that would involve self-regulation and legal controls to check misleading ads. Consumer Affairs Minister K V...
VARCA, GOA: The era calls for the death of intrusive brands. The need of the hour is ‘blends‘ – brands that blend into people‘s lives, experiences...
VARCA, GOA: In a world where out of seven billion global citizens nearly five and a half are connected to the web, there is no denying...
MUMBAI: SK Industries has signed Katrina Kaif as the brand ambassador to endorse their newly launched chocolate product called ‘Choc On’. Kaif will soon be seen...
MUMBAI: Revenue by way of Internet advertising in the US soared 22 per cent to $31 billion in 2011. The bulk of last year‘s spend went...
MUMBAI: Eminent climatologists predict that another ‘Great Flood’ is going to hit the world soon. Ever thought what will happen to our civilization after that? Will...
MUMBAI: Mangalore-based Corporation Bank has decided to take the services of eight agencies including Magnum Intergrafiks, R K Swamy BBDO, Inter Publicity, Ad Syndicate, Sobhagya Advertising,...
MUMBAI: The formal clothing brand of Siyaram Oxemberg has handed over the digital and social media duties to digital media marketing agency CogMat. The brand‘s creative...
MUMBAI: Dentsu is giving more powers to India and other developing markets. For the first time, it has combined all its overseas operations into one global...
MUMBAI: The ratings for the fifth season of the Indian Premier League have failed to improve after a softer opening, while it has started eating into...
MUMBAI: The IPL fever is gripping viewers of Hindi general entertainment channels. The GECs collectively lost 51 GRPs (gross rating points) in the week ended 14...
MUMBAI: Getit Infoservices has awarded its digital mandate to Ignitee Digital Solutions. The account size is pegged at around 150 million, the agency said in an...
MUMBAI: Starcom Worldwide has won the media duties for Linc Pens. The account has been won on the back of multi-agency pitch. It will be handled...
MUMBAI: Zodiac Clothing’s casual wear brand Z3 has partnered with creative crowd sourcing platform Talenthouse India for the second time to design the first look for...
MUMBAI: Riding high on the popularity of its ‘Coca Cola Hug Machine’ experiment in Singapore the Coca-Cola Company has decided to launch the campaign across Asia....
MUMBAI: Amagi Media Labs has appointed LS Krishnan for a senior leadership position. He will directly report to the management. Krishnan joins in from Sakal Group...
MUMBAI: Hansa Research and Ipsos have entered into a Memorandum of Understanding (MoU) to jointly bid for the new Indian Readership Survey (IRS) contract that starts...
MUMBAI: The Federal Communications Commission has defended its proposal that requires stations to post online the rates they charge politicians for commercials. The proposal has not...
MUMBAI: Corporate India is slowly beginning to take note of India‘s national sport. The latest to join the bandwagon is Jaypee Cements, which has signed on...
MUMBAI: ESPN Star Sports, Asia’s leading sports broadcaster, has announced the launch of its on-ground division ‘Event Management Group’ in India. The company further announced that...
MUMBAI: With the government pressing for a new set of guidelines to check misleading ads, Asci, India’s advertising industry watchdog, has swung into action. The Advertising...
MUMBAI: After bagging Mi Marathi, Aidem Ventures has won the India sales account of Oriya general entertainment channel Lakshyya Entertaiment. The free-to-air channel is the first...
MUMBAI: The Telecom Regulatory Authority of India’s ad review policy will have a devastating impact on the television news industry which is already going through a...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
