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MUMBAI: Asci, the watchdog of the Indian ad industry, has received 24 complaints for the period of March and April, out of which it has upheld...
NEW DELHI/MUMBAI: Irate with the Telecom Regulatory Authority of India (Trai) for its order on restricting advertisements to 12 minutes to the clock hour, broadcasters are...
MUMBAI: The Asian Football Confederation (AFC) has announced that sportswear manufacturer Nike has extended its commercial engagement with Asian football. The Oregon-based company is a designer,...
NEW DELHI: Information and Broadcasting Minister Ambika Soni today agreed to a suggestion by former I&B minister and leader of the Opposition in the Lok Sabha...
MUMBAI: Publicis Groupe has acquired Beijing-based Longtuo, a digital marketing company. Longtup will be part of the Groupe-owned Razorfish network and will be named Razorfish Longtuo...
MUMBAI: SMG Digital, Starcom MediaVest Group’s digital arm, has made two key appointments. While Sharon Aneja is named as Earned Innovation director & business head West,...
NEW DELHI: In a move that is set to upset the business models of the broadcasters, the Telecom Regulatory Authority of India (Trai) has capped the...
MUMBAI: Hindustan Unilever’s shampoo brand Close Up partnered with Navbharat Times, for the first time to release talking newspaper advertisement. The ad was released on the...
MUMBAI: Marking a first in six decades, Hinduja Group‘s flagship brand Ashok Leyland has roped in Team India captain Mahendra Singh Dhoni as its brand ambassador....
MUMBAI: WPP CEO Sir Martin Sorrell feels that the shift toward the east and south will continue. Apart from China in the East and India in...
MUMBAI: Ahmedabad, Chennai and Hyderabad have emerged as the growth markets for the radio industry, according to the second round of ‘9 Indian Cities Listenership Sweeps‘...
MUMBAI: The Times of India is getting aggressive in Kerala, the new state where the English newspaper is going all out to conquer. Having launched multiple...
MUMBAI: Sony Entertainment Television (Set) is targeting advertising revenue of Rs 900 million from the sixth edition of its singing talent hunt reality show, Indian Idol,...
MUMBAI: In 2010 when global FMCG leader Procter & Gamble (P&G) sponsored the US team for the Winter Olympics that year, little did the company know...
NEW DELHI: Coinciding with Mother’s Day, Tata Salt, which uses ‘Desh ka namak’ as its slogan, has brought out a new television commercial that lays emphasis...
MUMBAI: Zodiak Kids, Zodiak Media‘s children‘s division, has set up an international research department and promoted François Vallerian to VP, marketing research, Zodiak Kids from his...
NEW DELHI: The Government has announced that 40 per cent of the annual budget for television media campaigns will be reserved for regional channels. In its...
MUMBAI: Aamir Khan’s television debut show, Satyamev Jayate, has recorded an overall rating of 4.27 TVR (including terrestrial of DD) in the six metros of Delhi,...
MUMBAI: SapientNitro, part of integrated marketing company Sapient, today named Shubhradeep Guha as its India country manager. Guha will be involved in leading SapientNitro’s marketing services...
MUMBAI: Hinduja-owned Ashok Leyland has consolidated all its media businesses so that the group benefits from a synergistic approach. The $2.5 billion company has decided to...
MUMBAI: Aamir Khan’s debut on the small screen, Satyamav Jayate, which got rave reviews on the social networking platforms, has earned a rating of 3.8 in...
NEW DELHI: Indian Railways spent approximately Rs 1.68 billion and Rs 42.9 million on advertising on the print and electronic media respectively during 2010-11. Parliament was...
MUMBAI: Bates India regional planning director Dheeraj Sinha has quit. “Yes, Sinha has quit,” WPP country head Ranjan Kapur said. Bates recently appointed Sanjay Thapar as...
MUMBAI: Big RTL, the television JV between Reliance Broadcast Network (RBNL) and RTL Group, has unveiled the logo of its soon-to-be launched action entertainment channel Thrill....
MUMBAI: Communication and event management company Wizcraft International Entertainment Building has expanded into Sri Lanka in keeping with spreading its business across Asia. The company has...
MUMBAI: Viral advertising platform Virurl announced the closing of a $1.2 million seed funding round and launch of its public beta. The financing was led by...
MUMBAI: NBC Sports‘ coverage of Saturday‘s Kentucky Derby drew 14.8 million viewers, the third most-watched Kentucky Derby in 23 years, and up two per cent from...
MUMBAI: Creative agency Triton Communications has won the creative and digital duties for Combbos following a multi-agency pitch. The account will be handled out of the...
MUMBAI: The viewership for the first 46 matches (44 matches excluding two abandoned matches) of the Indian Premier League remained flat at 3.40 TVR, despite the...
MUMBAI: Helped by the kids version of its popular dance reality show Dance India Dance, Zee TV has added 29 GRPs (gross rating points) to its...
MUMBAI: Cadbury Dairy Milk is coming back with its ‘Shubh Aarambh’ campaign is conceptualised by Ogilvy Mumbai. The ‘Kuch Meetha Ho Jaaye’ advertising campaigns have helped...
MUMBAI: FMCG company Dabur has increased its yearly advertisements and promotions spend by a whopping 42.87 per cent in the quarter ended 31 March 2012 compared...
BANGALORE: F&B brand ‘Mad Over Donuts’ (MOD) will kick-start a multimedia campaign by the middle of next month to compliment its ambitious plans to grow its...
MUMBAI: The ferocious growth of the digital medium notwithstanding, television continues to hold the lion’s share of ad dollars and consumers media time in the US,...
MUMBAI: ad2c, provider of advanced mobile marketing and innovative solutions for the Indian market, has appointed Harish Nair as chief strategy officer and Pradeep AJ as...
MUMBAI: Marico has upped its advertising and promotional spends by a mammoth 76.52 per cent for the three-month period ended 31 March 2012, reinforcing its focus...
MUMBAI: Integrated OOH brand communications agency Milestone Brandcom has beefed up its staff, making 30 new appointments across senior and middle management positions. The pimary areas...
MUMBAI: Ending a 14-year stint at Ogilvy, Sanjay Thapar is joining Bates India as chief executive officer. Thapar was North head at Ogilvy. In his new...
MUMBAI: Global media network Havas Media has made further investments in its Philippines operations with the launch of Havas Media Ortega. The new company will be...
Mumbai: Madison Media has appointed Manish Bharil as general manager. Based in Bangalore, Bharil will lead the Britannia account. He will work out of Madison Media...
MUMBAI: US-based advertising firm Wieden + Kennedy (W+K) plans to reach out to ‘creative entrepreneurs‘ who want to start their business and offer them infrastructural support,...
MUMBAI: The viewership of the Indian Premier League has stabilised after going through a ‘level shift‘ or sudden drop in viewership, according to an analytical report...
MUMBAI: DDB MudraMax has won the digital duties for Hitachi Home and Life Solutions (HHLI) and Huawei. The incumbent agency for HHLI is Dentsu Digital while...
MUMBAI: Four of DDB Mudra Delhi‘s senior officials have decided to move on. DDB Mudra North and East ECD Nirmal Pulickal, VP Gopal Krishnan, VP Gaurav...
MUMBAI: After the exit of Star, Media Content and Communcations Services (MCCS) has rebranded its bouquet of channels with ABP as the mother brand. MCCS said...
MUMBAI: For India‘s youth marketers, there are three important characteristics that they need to keep in mind before tapping into this segment. The youth function as...
MUMBAI: Sony Handycam has launched a new television commercial, ‘Shoot, Project, Smile‘, conceptualised and executed by Hakuhodo Percept. The commercial focuses on the new projector series...
MUMBAI: General Electric Company has launched its ad campaign in India with ‘GE Works‘ as the theme. ‘GE Works‘ is the company‘s latest global advertising campaign...
MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
