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MUMBAI: CBS has announced that it has come out on top among US networks for the season. According to the most current Nielsen ratings data, Fox...
MUMBAI: More bad news for the Indian Premier League as brand valuation of the cash-rich league has fallen further to $2.92 billion and is in the...
MUMBAI: Meridian Communications Mumbai has won the creative mandate for hungama.com and bollywoodhungama.com along with its apps business. The win followed a multi agency pitch which...
MUMBAI: Omnicom Group‘s DDB Worldwide has acquired three year old London-based communications agency adam&eve. In a month‘s time, the indie agency will be merged into its...
MUMBAI: Scarecrow Communications has promoted Anindya Banerjee to branch head at Scarecrow Delhi. Banerjee currently serves as executive creative director and creative head of the agency‘s...
MUMBAI: In a world where fluidity is the order of the day and there is no dearth of choice, brands are faced with the uphill task...
MUMBAI: Lowe Lintas and Partners India‘s campaign for ‘Lifebuoy Super-Fast Handwash‘ was declared the 2012 Global Effies Bronze winner at New York. The Global Effies had...
MUMBAI: The drop in IPL ratings and inability to protect advertising rates has put Multi Screen Media (MSM), the broadcast rights holder, under pressure to take...
MUMBAI: Broadcasters need to value airtime in order to maximise their resources, James and Wilkinson Media co-founders Alan James and Jo Wilkinson said at PromaxBDA 2012....
MUMBAI: Starcom MediaVest Group’s Ritesh Singh, who was business head-India for SMG Digital, has put in his papers. Singh has been responsible for the growth of...
MUMBAI: Strategising isn‘t easy in the media play as the environment has become increasingly dynamic with multiple platforms available, audiences getting more fragmented and plethora of...
MUMBAI: Star India’s gamble of ceasing non-performing second rung Hindi general entertainment channel Star One and starting afresh with a channel sans Star branding is paying...
MUMBAI: Aegis Media‘s full service digital agency Isobar has conceptualised and executed an online campaign labelled ‘Flex a Move‘ for sportswear and fitness brand Reebok India....
MUMBAI: Slotco, the storage systems manufacturing and hardware company, is going in for a brand revamp and has appointed Delhi based creative agency What The Hell?...
MUMBAI: This year at Cannes Lions Festival of Creativity, which kicks off on 17 June, creative agency Lowe Lintas will present ‘Global India‘ – a seminar...
MUMBAI: Despite the difficult economic environment and high inflation, Japanese consumer electronics company Sony India plans to up its marketing spend by 25 per cent to...
MUMBAI: With schools set to re-open after the summer vacation, kid‘s channels are setting eyes on capturing the target group‘s attention via school related consumer products....
MUMBAI: Telecom major Airtel has become the new Indian brand to have made it to WPP company Millward Brown‘s annual BrandZ Top 100 Most Valuable Global...
MUMBAI: Dentsu Marcom has been awarded the creative mandate by the Dharampal Satyapal Group (DS Group) for its brand development. DS Group manager marketing and senior...
MUMBAI: Mindshare leader – digital Ashok Lalla has decided to call it a day at the agency. His last day will be 31 May, ending his-seven...
MUMBAI: Bangalore-based creative agency Happy has appointed Siddhartha Roy as its first chief operating officer in Siddhartha Roy. Roy comes in from Phoenix Ogilvy, Sri Lanka...
MUMBAI: Noshe Group, an advertising, marketing and communications agency, has appointed Sunanda Batra as VP -media buying and planning. Noshe founder and president Asheesh Sethi said,...
MUMBAI: Xaxis, Group M‘s audience buying company is initiating a nine-market roll out in the the South Asia region over the next six months. The company...
MUMBAI: WPP owned creative agency Ogilvy & Mather has acquired a stake in Myanmar’s advertising agency, Today Advertising. Yangon-based Today Advertising employs 60 people. “Today Advertising...
MUMBAI: PepsiCo India has named Vidya Balan as the brand ambassador for its six new baked variants of snack brand, Aliva. The three new products, Multigrain...
MUMBAI: DDB Mudra Digital media head Sunil Kumar has decided to move on from the agency and has put in his papers. After spending almost two...
MUMBAI: The performance of Indian athletes on the field is finally beginning to show results off the field as well with the Indian Olympic Association closing...
MUMBAI: The Dentsu India Group has appointed Arijit Ray as CEO of Dentsu Communications. Ray‘s mandate will be to enhance and reinforce the agency‘s competencies and...
MUMBAI: Aegis Media expects to widen its profitability in India this year after breaking even in 2011 as it has set itself the target of doubling...
MUMBAI: Spice Mobile is set to roll out a new ad campaign that has been created ad conceptualised by Ogilvy. The objective of the campaign is...
MUMBAI: Dentsu has set up two companies including a subsidiary in India even as it focuses on Asia as a growth market with particular emphasis on...
MUMBAI: Airline alliance company oneworld has announced that New York-based full service advertising agency Dentsu America will be its global agency of record. The win comes...
MUMBAI: Retail media network, Aurora Comms, has carried out a campaign using the technology called augmented reality for insurance provider Max New York Life. Taking over...
MUMBAI: Live In, the denim brand from Federal Brands, has appointed Cogmat to handle its social media duties. The Mumbai-based digital media agency‘s role will be...
MUMBAI: Publicis Ambience has appointed Ferzad Variyava as its executive creative director. Variyava joins from Alok Nanda & Company where he was working as senior creative...
MUMBAI: The fifth edition of the Indian Premier League is seeing a fall in ratings as the matches reach the middle cycle of the tournament. Data...
Q. Why has Wolff Olins not set up shop in the rapidly growing market of India when it has caught the attention of every big...
MUMBAI: Khushi Advertising has bagged the exclusive rights of screening ad films across the Fun Cinemas multiplex chain for two years. The rights have been given...
MUMBAI: Oriflame India, a wholly owned subsidiary of Swedish Cosmetics major Oriflame, has named Bollywood actress Sonali Bendre as their brand ambassador for 2012. Oriflame South...
MUMBAI: Orchard Advertising has bagged the creative mandate for WaterHealth India , a social enterprise in the community water space. Other agencies who participated in the...
MUMBAI: Karunendra Mathur, who floated his own integrated advertising agency earlier this month, has already got five clients on board. The list includes Liberty Shoes, Spectrum...
MUMBAI: Discovery Communications has moved its media mandate from ZenithOptimedia to Maxus India. The agency will be responsible for handling all Discovery channels in India including...
MUMBAI: Star India‘s biggest programming property of the year and Aamir Khan‘s debut TV show Satyamev Jayate has made an impact, energising the Sunday morning slot....
NEW DELHI: A Parliamentary Committee has recommended appropriate action against companies that advertise prescription drugs in news and the lay press. The Parliamentary Standing Committee on...
MUMBAI: Ibope Media, a joint venture between Grupo Ibope and Kantar Media, has entered into an agreement with Repucom, a member of the RSMG Insights group,...
MUMBAI: After splitting from its local joint venture partner Hero, Honda Motorcycle and Scooter India (HMSI) launched its India specific three-pronged corporate direction. Honda‘s brand slogan...
MUMBAI: Mumbai-based high street fashion brand Benzer has entrusted its digital duties Cogmat. The digital media agency will service the account out of its Mumbai office....
MUMBAI: Diamond jewellery brand Nakshatra unveiled the brand’s new logo and its latest brand campaign – Glow Divine. The new campaign and identity aims connect the...
MUMBAI: WPP’s group company Meridian Communication has handed over the creative mantle of its Mumbai office to Ogilvy‘s Anuraag Khandelwal and Satish deSa. Both have been...
MUMBAI: Leading global automobile manufacturer General Motors plans to stop advertising with social networking website Facebook. The company feels that paid ads on the site have...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
