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MUMBAI: Big CBS Love, the diva destination from the JV between Reliance Broadcast Network (RBNL) and CBS Studios International, is launching a new ad campaign aimed...
MUMBAI: Suzuki Motorcycle India (SMIPL), a subsidiary of two-wheeler manufacturer Suzuki Motor Corp, has launched the ad campaign for its recently launched mass segment motorcycle –...
MUMBAI: A slowdown in the advertising economy looms large amid weakening domestic growth, a sliding rupee and wobbly markets. Fears of a crisis worse than the...
MUMBAI: WPP company, Contract Advertising, has bagged the creative mandate for Mankind Pharma‘s Manforce Condom. The account size is estimated to be around Rs 200 million....
MUMBAI: BMB India, a 50:50 joint venture between Trevor Beattie‘s BMB and advertising major Madison World, has appointed Raj Nair as chief creative officer. Nair‘s last...
MUMBAI: The DDB Mudra Group‘s pre-media production solutions specialist agency Maatra has joined Omnicom Group‘s global integrated production powerhouse Gutenberg Networks. The Indian agency will be...
MUMBAI: Etihad Airways has launched a new television commercial and supporting digital media campaign for the global audience. Titled ‘Why‘, the campaign focuses on why millions...
MUMBAI: For an Indian ad agency, this can be a moment of pride. Taproot has created a new television campaign for Fox Movies Premium, the rebranded...
MUMBAI: Rose-based skin care brand Dabur Gulabari from the Dabur stable has signed on Bollywood actor Sonakshi Sinha as its new brand ambassador. Sinha will be...
MUMBAI: As part of its strategy to focus on non-cricket sports, Neo Sports Broadcast has rebranded its cricket focussed channel to a premium all-sports channel. Consequently,...
NEW DELHI: The Directorate of Advertising and Visual Publicity has decided to issue new ad rates for 200 private cable and satellite channels which have become...
Mumbai: Saatchi & Saatchi has launched a new television commercial for Skoda Laura RS, the new addition to the Rally Sports legacy in Skoda portfolio. The...
Mumbai: Coffee major Nescafe has launched a 360 degree integrated campaign to ensure that its consumers ‘shake and make‘ and chill with cold coffee this summer....
MUMBAI: Luxor Writing Instruments has appointed Bollywood actor Deepika Padukone as the brand ambassador for its brand – Pilot for two years. Luxor Group executive director...
MUMBAI: Leo Burnett chief strategy officer Singapore and Malaysia Saurabh Varma has been elevated to the post of regional chief strategy officer for the APAC region....
MUMBAI: General Motors has entered into a five-year sponsorship deal with EPL club Manchester United as it seeks to ride on the global appeal of the...
MUMBAI: Paresh Chaudhry has joined as Madison PR. The current CEO Veena Gidwani retires after a stint of 12 years on 30 June. Chaudhry will be...
MUMBAI: Vikram Hospitals has appointed the digital arm of Concept Group, Spiider Digital Hub, to take care of its digital and social media mandate. The agency...
MUMBAI: Telecom company Loop Mobile has roped in digital marketing agency Indigo Consulting to handle its social media initiatives. The mandate includes tapping social media platforms...
MUMBAI: Amid a turbulent economic debt crisis, Europe’s online advertising market recorded 14.5 per cent year-on-year to top growth to a market value of €20.9 billion...
MUMBAI: The Bangladesh Cricket Board is staring at a record sponsorship deal with a lucrative offer from Sahara Matribhumi, the Bangladeshi subsidiary of Sahara Group. According...
MUMBAI: The Asian Football Confederation (AFC) has announced that Makita has extended its commercial engagement with Asian football for a further four years. The Japanese power...
MUMBAI: Percept Group’s subsidiary agency, Mash Advertising, has bagged the creative and media mandate of camera manufacturer Olympus Imaging India. The combined annual account size is...
MUMBAI: Wunderman owned data-driven, insight-based customer engagement provider KBM Group, will be acquiring Predictys, a marketing company specialising in digital data and campaign technology. KBM Group‘s...
MUMBAI: The viewership for the fifth edition of Indian Premier League has gone a notch up due to two qualifiers and the lone eliminator match that...
MUMBAI: Bollywood actor Zareen Khan has joined Samalka Group of Institutions as its brand ambassador. She will be featuring in the television commercials for the institute....
MUMBAI: Sony Entertainment Television (Set) has added nine GRPs (gross rating points) in its tally to jump back to No. 2 position in the Hindi general...
MUMBAI: DDB Mudra Delhi has appointed Xavi Bech de Careda as DDB Mudra Delhi vice president planning. Careda will report to DDB Mudra Group Delhi President...
MUMBAI: Havas Digital has appointed Alan Boughen as SVP global search director with immediate effect. Boughen comes in from Google, where, as global agency business leader,...
MUMBAI: Wholesale textile showroom Kalyan Silks has assigned its media mandate to DDB MudraMax. The size of the account is pegged at Rs 250 million. The...
MUMBAI: Yepme, the online fashion brand, has awarded its media planning and buying duties to Lintas Media Group. The account size is estimated at Rs 300...
MUMBAI: Dental and healthcare company Colgate Palmolive has increased its annual ad spend by 16.14 per cent for the fiscal ended 31 March 2012. The company...
MUMBAI: Sony Entertainment Television (Set) has roped in two more associate sponsors for its popular singing reality show, Indian Idol, that airs from 1 June. Nissan...
MUMBAI: Britannia Industries (BIL) has spiked its spend on advertising and promotions in the fiscal ended 31 March by 26.07 per cent. On a consolidated basis,...
Mumbai: Ormax Media, the media research and consulting firm, has conducted a recall study on celebrity-brand association. As per the study, Bollywood actress Katrina Kaif is...
MUMBAI: Euro RSCG 4D Matrix, an integrated digital marketing agency, has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd...
MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory. Oneindia.in has mobile properties...
MUMBAI: Lowe Lintas & Partners has bagged the creative duties of Essar Steel on the back of a multi-agency pitch. The account will be handled out...
NEW DELHI: Lenovo has appointed Ranbir Kapoor as its brand ambassador for their personal computers range. The announcement is in tandem with Lenovo’s focus on becoming...
MUMBAI: Zoop, the children‘s brand of watches from Titan, has launched the Madagascar 3 collection inspired by the characters in the new DreamWorks Animation SKG feature,...
MUMBAI: Fastrack, the youth fashion brand, has launched a new ad campaign -“Blame Fastrack and Move On” that has been created by Lowe Lintas. The objective...
MUMBAI: Ending its association with WPP owned creative agency JWT, apparel brand Levi‘s has handed over its creative duties to Weiden + Kennedy (W+K) as part...
MUMBAI: Beverage conglomerate Coca-Cola has launched its latest communication campaign, ‘Cricket ki Khushi’, with its brand ambassador Sachin Tendulkar. Conceptualised by Lowe Lintas chairman and chief...
MUMBAI: MediaMind, provider of integrated digital advertising solutions, has announced the launch of a new ad format in India named Slider. Developed by MediaMind, the Slider...
MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the sales for Radiowalla Network’s SpotRadio and Radiowalla properties. Radiowalla Network is a...
MUMBAI: Bharti Airtel has entered into the mobile advertising (m-Advertising) segment in India to equip advertisers to connect with their potential customers in a targeted and...
Mumbai: Ormax Media, the media research and consulting firm, has launched a new customised brand health and equity research product for the entertainment industry — Ormax...
BANGALORE: Sony Mobile Communications (India) has launched three new models of its Xperia smart phones – Xperia U, T and Sola – in Bangalore. The company...
MUMBAI: MetLife India Insurance Company (MetLife) has launched a new advertising campaign to promote its retirement plan- Met Monthly Income Plan (MMIP). The new campaign aims...
MUMBAI: Speaking at the PromaxBDA 2012 held in Mumbai on 23 and 24 May, Astro creative director Rob Middleton enthralled the audience with a stimulating presentation...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
