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Mumbai: As part of RK Swamy BBDO‘s Parryware relaunch mandate, the agency has created an ad campaign for sanitary brand Parryware. In this campaign, the agency...
MUMBAI: Real estate developer TVH has roped in World Chess Champion Viswanathan Anand as its brand ambassador. One of the reasons for tapping Anand is that...
MUMBAI: Madison Media Infinity has bagged the media duties for Parag Milk Foods, the makers of Go and Gowardhan milk-based products like cheese, milk and ghee....
MUMBAI: Real estate developer Dynamix Balwas (DB) Realty has appointed Percept/H to handles its creative business. The account is said to be in the range of...
MUMBAI: India‘s weak performance at the Cannes Lions Festival, the worst in the last five years, is evoking criticism in the advertising world. Sinking to just...
MUMBAI: Axis Bank has appointed MediaVest Worldwide as it media AoR. The Starcom MediaVest Group agency will handle the business from its Mumbai office. The incumbent...
MUMBAI: The Dalmia Bharat Group, which has interests in diverse business verticals, has appointed Aegis Media‘s Vizeum as its media AoR. The agency will handle the...
MUMBAI: Axis Bank has appointed Publicis Groupe‘s digital marketing agency, Digitas India, as their digital AoR. Digitas will conceptualise, design and manage Axis bank‘s presence online...
MUMBAI: As part of its global alignment, Nestle has handed over the creative duties for its coffee brand Nescafe Sunrise to Publicis Groupe. The account was...
MUMBAI: Starcom MediaVest Group (SMG) has rolled out a fused TV + Web Optimiser across its entire organisation in India. It will allow the media planners...
MUMBAI: Bang in the Middle has bagged the communication duties of Veen Waters, a Finnish brand of premium bottled water. The water brand is sold in...
MUMBAI: Scarecrow Communications has deepened its relationship with its first client. The agency will handle the creative duties for Religare Enterprises‘ corporate brand, dislodging incumbent agency...
MUMBAI: Cricket‘s ability to hold on to advertising rates in the midst of a slowdown comes to its first test in the India-Sri Lanka series after...
MUMBAI: Havas Digital’s mobile marketing agency, Mobext, has launched a proprietary global mobile messaging platform. The platform, named Simplified Automated Messaging (SAM), will allow companies to...
MUMBAI: RK SWAMY Media Group has won the media mandate of Khazana Jewellery. Chennai-based Khazana Jewellery is one of the leading jewellery retail chains in South...
MUMBAI: Madison Media has appointed Dinesh Singh Rathore as COO of Madison Media Omega. Rathore comes in from Starcom MediaVest Group where he was head MediaVest,...
MUMBAI: Australian daily publication The Australian has awarded Mediascope Publicitas (India) the duties of media representation in India. The agency will be responsible for complete communication...
MUMBAI: Just ahead of the start of Wimbledon multiple Grand Slam tennis champion, Rafael Nadal has joined online poker site PokerStars, lending his support to the...
MUMBAI: Mindshare and Google are jointly launching ‘Mobile Garage‘, a venture that will let the agency network use Google‘s mobile expertise to supercharge the use of...
MUMBAI: Musical reality show The Dewarists, sponsored by Bacardi India’s Dewar’s scotch, won a Bronze Lion in the Branded Content and Entertainment category. This is the...
MUMBAI: Ending this year’s Cannes Lions Festival on a winning note, Taproot India bagged a Gold Film Craft Lion for its ‘I am Mumbai‘ campaign for...
MUMBAI: Fastrack, Titan’s accessory brand for the youth, has consolidated its outdoor media business with outdoor agency Milestone Brandcom. Previously, the account was decentralised with multiple...
MUMBAI: Social networking website Facebook has begun showing ads on gaming website Zynga which will allow people to see Facebook ads and sponsored stories on Zynga....
MUMBAI: Indian SUV manufacturer Mahindra & Mahindra Ltd launched its second television commercial (TVC) for ‘Stylish New Xylo’. This is a sequel to the first makeover...
Mumbai: Saatchi & Saatchi has created the new TV commercial for Pillsbury Atta based on an insight that good food often brings small joys to mothers...
MUMBAI: Bourbon, a chocolate biscuit brand, has unveiled TVC campaign for its new offering- Cappucino. The television campaign, conceptualised by McCann Erickson, will be supported by...
Mumbai: The Raymond Shop (TRS), the retail network of Raymond, has launched a new ad campaign titled ‘Celebrate Every Day’. The campaign is an extension of...
MUMBAI: Total ad expenditures in the first quarter of 2012 in the US increased by 2.6 per cent from a year ago and finished the period...
MUMBAI: WPP’s digital agency Possible Worldwide (PWW) India has appointed Kamal Krishna as managing director and Prashant Shivankutty as senior vice-president in a bid to strengthen...
MUMBAI: Music reality show The Dewarists, which was sponsored by Bacardi India’s brand Dewar‘s Scotch, has won itself a place in the Branded Content and Entertainment...
MUMBAI: Two Indian entries have made it to the Film Craft Lions shortlist at this year’s Cannes Lions Festival: BBH India’s ‘Tanjore’ for Google Chrome and...
MUMBAI: It is a small-sized creative agency from India that has made it to the elite list of entries for the Titanium prize. Taproot is the...
MUMBAI: Tafe (Tractors and Farm Equipment) Tractors has awarded its creative mandate to RK Swamy BBDO following a multi-agency pitch. The account will be handled the...
MUMBAI: Disney Consumer Products India, the licensing & merchandising arm of The Walt Disney Company India, has done its first licensing deal in the real estate...
MUMBAI: WPP owned ad agency Grey has won the creative duties for Network18’s corporate account The agency will handle the account from its Mumbai office. A...
MUMBAI: Taproot India‘s campaign ‘I am Mumbai‘ for Bennett, Coleman & Co is the only Indian entry shortlisted in the Film category at this year‘s Cannes...
MUMBAI: Media research and consulting firm Ormax Media has launched a proprietary model for brand association measurement. The tool, Mpact, measures the strength of association of...
MUMBAI: BeBeautiful, the engagement platform of Hindustan Unilever, has appointed Windchimes Communications to strategise and manage its social media marketing. The Mumbai-based agency will be responsible...
MUMBAI: India got its second gold at the Cannes Lions 2012, DDB Mudra Group being the winner in the Design Lions category for its work on...
MUMBAI: India has taken its total metals tally to six at Cannes Lions 2012, four of which have come from the Press Lions category. Leo Burnett’s...
MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, has lifted Colors to the No. 2 position as it opened with a TVR of 3.1. The...
MUMBAI: Malyalam fortnightly magazine Vanitha has maintained its lead in the magazines segment even if its readership has decreased marginally, according to the IRS (Indian Readership...
MUMBAI: Media technology platform Komli Media, with operations across Asia Pacific, has renewed its reseller agreement with Facebook in India, making it the only authorised re-seller...
MUMBAI: MTV India, the youth brand from the Viacom18 stable, has entered into a licensing agreement with aerosol, perfumes and cosmetic manufacturer Global Fragrance, to launch...
MUMBAI: Global advertising giant WPP is buying stake in San Francisco based digital agency AKQA, the last big digital shops not yet public or owned by...
MUMBAI: Global advertising giant WPP‘s wholly-owned global marketing communications group Ogilvy & Mather has acquired a minority stake in Slovakian entity Communication Group, the holding company...
MUMBAI: Media agency ZenithOptimedia predicts global ad expenditure will grow 4.3 per cent in 2012, reaching $502 billion by the end of the year. ZenithOptimedia is...
MUMBAI: In the Media Lions category, day three at Cannes brought India good news as Leo Burnett bagged the Silver metal for its Ink Pad campaign...
MUMBAI: McCann Erickson takes home India’s first gold at Cannes Lion 2012, holding high the trophy for its Western Union Money Transfer campaign. The agency’s win...
NEW DELHI: Ayurvedic oil maker Emami Ltd. has been restrained by Delhi High Court from airing a TV commercial of its “Navratan” oil with megastar Amitabh...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
