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MUMBAI: WPP’s digital media investment consultancy Media Innovation Group (MIG) has made inroads into the Asian market with its first office in Singapore as reported by...
MUMBAI: Random House India, the Indian arm of English language general trade book publisher Random House Inc, has entrusted its social media mandate to Delhi-based Creativa...
MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in the beginning of 2012 compared to last year, according to Nielsen’s...
MUMBAI: Bengaluru-based home appliances manufacturer Stovekraft has awarded the creatives duties for its brand Pigeon Home Appliances. Grey‘s Bengaluru office will be in charge of the...
MUMBAI: DDB Mudra Group‘s strategic branding outfit Water Consulting, a merged entity of Omnicom‘s Interbrand and erstwhile Mudra‘s strategic branding and design consultancy Water, has posted...
MUMBAI: Britain based brand consultancy Wolff Olins has released a report titled ‘Game Changers’ that talks about the five behaviours that are changing the future of...
MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create...
MUMBAI: 150-year-old watch company Timex has launched the latest advertising for its youth brand Helix. JWT is the creative force behind this campaign. The communication aims...
MUMBAI: Viacom18’s comedy channel Comedy Central has rolled out a marketing campaign to promote its latest sitcom offering Hot in Cleveland. Instead of only sticking to...
MUMBAI: Real estate company XRBIA Developers has launched the teaser campaign for its upcoming project by the same name. The campaign has been conceptualised by creative...
MUMBAI: Barclays and the Premier League have agreed a new three-year deal for Barclays to continue as the global title sponsor of the Premier League to...
MUMBAI: Real estate group Business Park Town Planners (BPTP) have awarded the creative duties for their brand to Future Group promoted ad agency DnH Blurb. The...
MUMBAI: MRSS India, the Indian arm of market research agency Majestic MRSS, has brought on board Shivanand Shenoy as a senior director for client servicing. Shenoy...
MUMBAI: Bengaluru-based mobile advertising network InMobihas has appointed Shrikant Latkar as vice president, global marketing. Latkar comes in from innovation and technology services company Aricent Group...
MUMBAI: Grey Worldwide has won the creative mandate of Muthoot Group following a multi-agency pitch held in Delhi and subsequently in Cochin. The business will be...
MUMBAI: Carat Media has been appointed the media AoR for new age digital learning solution company Extramarks Education. The brand plans to make sizeable investments on...
MUMBAI: Vikas Sharma has joined Mogae Media as head of solutioning and integration. Mogae executive director Tanya Goyal said, “Mogae is looking at various opportunities in...
MUMBAI: In its first serious effort to challenge the bigger media agencies, Japanese media conglomerate Dentsu is buying out UK-based Aegis Media Group for a whopping...
MUMBAI: Investment company Temasek Holdings has consolidated its global media mandate with French communications network Havas Media‘s media agency, MPG Media Contacts. The agency currently handles...
MUMBAI: India‘s advertising watchdog, ASCI, has upheld complaints made against nine advertisements in May, including that of Tata Sky‘s tirade against cable TV and Marathi newspaper...
MUMBAI: Buoyed by the telecast of the IIFA (International Indian Film Academy) awards, Star Plus jumped 33 GRPs to pocket 298 GRPs (gross rating points) in...
MUMBAI: Soon after buying out BBBH, Publicis Groupe has acquired Germany‘s strategic communications consultancy Communications & Network Consulting AG (CNC). The acquired company will become a...
MUMBAI: Advertising agency Eleven Brandworks is beefing up its creative team and has appointed Kapil Batra, Abhishek Dey and Subrato Mehta as senior creative directors. Sambit...
MUMBAI: Fashion e-store Koovs.com has appointed Aegis Media‘s Carat Media Services as its media AoR following a multi agency pitch. The agency‘s Bengaluru branch will be...
MUMBAI: The Dainik Bhaskar Group has appointed Sanjay Kumar Sharma as regional head (West) and will be responsible for sales revenue across all products in the...
MUMBAI: Cycle Pure Agarbathies, the flagship incense sticks brand of NR Group, has appointed AliveNow as its social media agency. The account will be serviced by...
MUMBAI: Everest Brand Solutions has bagged the creative duties of Parle‘s wafer brand. The account was earlier handled by Grey. Everest Brand Solutions president Dhunji Wadia...
MUMBAI: Contract Advertising‘s Nima Namchu has put in his papers and is expected to join Cheil Worldwide as ECD. At present, Namchu is serving his notice...
MUMBAI: Dr Reddy‘s has awarded media duties of its OTC (over the counter) business to IPG‘s recently launched agency Brand Programming Network (BPN). The account was...
MUMBAI: Daniel and Emmanuel Upputuru, Vivek Suchanti and Anirban Mozumdar have floated a new branding solutions agency – ITSA Brand Innovations – in an effort to...
MUMBAI: France-based communications network Havas announced today the acquisition of a majority stake in Boondoggle – a fully integrated digital agency in the customs union of...
MUMBAI: Continuing on its acquisition spree, global media communications giant WPP has acquired majority stake in Finnish digital ad agency Activeark Oy through its global agency...
MUMBAI: Firstpost.com has launched its new commercial, which focuses on journalists. The campaign has been conceptualised and created by Contract Advertising. The commercial shows the unsung...
MUMBAI: Western Union, a leader in global payment services, has become the new Global Partner and the Presenting Sponsor of the Uefa (Union of European Football...
MUMBAI: Chennai-based Daimler India Commercial Vehicles (DICV) has appointed Lowe Lintas and Partners, Chennai, as its marketing communications partner. Lowe Lintas and Partners executive director G...
MUMBAI: Disney Channel India and Jet Airways Monday unveiled a Disney-themed aircraft wrapped with images of Disney’s Mickey Mouse, Minnie Mouse, Donald Duck, Daisy, Goofy and...
MUMBAI: Young Indian advertising agencies will not be affected by the consolidation of the big daddies and they will still find room for growth, industry experts...
MUMBAI: Scarecrow Communications has elevated Kapil Tammal to the position of executive creative director. Tammal, earlier creative director (art) for both Scarecrow Mumbai and Delhi, has...
MUMBAI: Realtime Interactive Media co-founder and managing director Kaushik Tanna has exited the company, though the reason for this is not known yet. Sources have revealed...
MUMBAI: DDB MudraMax has appointed Meghna Godkhindi as business director – digital (West). DDB MudraMax president Sathyamurthy Namakkal said, “Meghna‘s unique blend of experience has equipped...
MUMBAI: McDowell‘s No. 1, the beverage brand from the house of United Spirits, has launched a new television commercial for its soda extension. The TVC features...
MUMBAI: Fashion portal Yepme.com has partnered with performance marketplace Tyroo Direct for its performance marketing campaign. Tyroo Direct will be responsible for driving and delivering the...
MUMBAI: DIGIWorld, the retail initiative from the Videocon Group, has unveiled its new brand identity and brand repositioning ‘DW‘. The new logo is abbreviated identity to...
MUMBAI: Omnicom Media Group – Asia Pacific has launched a new mobile unit, Airwave. Airwave is a specialist business unit which brings together the strategic and...
NEW DELHI: The public broadcaster will handle the marketing of Coke Studio, which launched today on Doordarshan at 8.30 pm band, even as Coca Cola will...
A sluggish market and depressed consumer demand is not deterring consumer electronic major LG India to reduce its marketing spend this year. The drive will be...
MUMBAI: ICICI Prudential Life has launched a ad campaign that has been conceptualised and created by the company‘s creative AoR Lowe Lintas. The life insurance company...
MUMBAI: Pizza Hut has launched a new television campaign, ‘Pasta Masti’, that has been created by JWT. In line with its tagline, the concept is all...
MUMBAI: The advertising spends of UK have remained steady despite turmoil in the global economy. In the first quarter of 2012, UK‘s ad spend increased by...
MUMBAI: Mogae Media has launched a single window mobile creative agency, Mobocracy, that will tap into the next wave of advertising. The agency will be headquartered...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
