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NEW DELHI: Prasar Bharati, which has the largest reach terrestrially through local cable operators and around 20 per cent of the market through various DTH platforms,...
MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘. Wieden + Kennedy, Portland is the...
MUMBAI: Hidesign, leather goods manufacturer based in Pondicherry, has launched its autumn-winter 2012-13 ad campaign, Lady Godiva. The campaign conveys the power and elegance of a...
MUMBAI: London Olympics started with an exceptional performance especially in the United Kingdom with 23.5 million viewers tuning in for the opening ceremony on BBC1 for...
MUMBAI: Triton Communications has appointed Renton D‘Sousa as its chief executive officer. This will be his additional responsibilities as he also serves the company as national...
MUMBAI: Mobile video streaming provider ZengaTV, the exclusive mobile rights for the ongoing India-Sri Lanka series, has roped in Parle Wafers as the title sponsor for...
MUMBAI: The ball is in the Indian Broadcasting Foundation‘s (IBF) court and the draft document (incorporating memorandum and articles of association) has been sent to them...
NEW DELHI: The NDTV lawsuit in New York against TAM Media has spurred the government, which has for some time been closely studying the methodology for...
MUMBAI: In furtherance of its strategy of expand its digital footprint, media communications group WPP‘s interactive marketing agency Possible Worldwide has acquired a majority stake in...
MUMBAI: Everest has won the strategic and creative duties for Aditya Birla Retail Limited‘s brand ‘more‘. The agency‘s Mumbai office will handle the business. Aditya Birla...
MUMBAI: Sheel Saket, Euro RSCG India (Delhi) vice-president, client servicing, has decided to move on after a nearly four-year stint, to start his own venture related...
MUMBAI: Amrutanjan, the headache and pain reliever brand, has awarded its media duties to OMD. The account will be handled out of the agency‘s Chennai office....
NEW DELHI: The petition filed by NDTV against TAM in New York may force the Government to speed up BARC‘s progress on revamping the television audience...
MUMBAI: It came a as a bolt from the blue when the news broke out that media professional V. Ramani had passed away. And it shocked...
MUMBAI: The folks at Sony Entertainment Television (Set) are popping the bubbly. Reason: for the second week in a row, the lead channel in the Multiscreen...
MUMBAI: Integrated digital advertising solutions provider MediaMind announced a global technology partnership with Omnicom Media Group (OMG). OMG will have access to the MediaMind platform to...
MUMBAI: Australia‘s Tourism Victoria has launched a campaign called Melbourne NOW! to encourage tourism to its capital city. The campaign highlights the sophistication of the city,...
Mumbai: SMG Digital, a Starcom MediaVest company, has launched a social media monitoring and engagement platform, SMG SocioAnalytics. The product has been launched in association with...
MUMBAI: After a stint of over two years, Proximity India vice-president and head Ranjeev Vij has decided to move on. This is Vij‘s last week at...
MUMBAI: Advertising Agencies Association of India (AAAI) has appointed Leo Burnett chairman and CEO of India subcontinent Arvind Sharma as president for the year 2012-2013 at...
MUMBAI: Everest Brand Solutions has conceptualized the latest campaign for Parle Wafers keeping in mind the objective of carrying forward the message ‘Parle‘s Wafers khaane kaa...
MUMBAI: Japanese company Unicharm has awarded media duties for its feminine care brand Sofy to Maxus India following a multi-agency pitch. The agency‘s Delhi office will...
MUMBAI: A new television commercial to promote detergent brand Surf Excel has been launched, which is an extension of its “dirt is good” campaign. In this...
MUMBAI: Telecom major Bharti Airtel has extended its motorsport with Mercedes AMG Petronas partnership agreement for the 2012 Airtel Indian Grand Prix. The leading integrated telecommunications...
MUMBAI: Global media communications group Inter Public Group (IPG) has reported a 2.65 per cent fall in its net income in the second quarter ended 30...
MUMBAI: RK Swamy Media Group has brought on board Gautam Rajagopal as general manager and national head – buying. He will be responsible for managing national...
MUMBAI: Television news broadcaster NDTV has filed a lawsuit in New York seeking injunction against publication of television ratings by TAM Media Research and also compensation...
MUMBAI: Cadbury has entrusted social media duties for its wafer chocolate brand Perk to online marketing company Digit 9.0. The agency already handles Cadbury‘s bubblegum brand...
MUMBAI: Sahara group-promoted Aamby Valley City has retained Navi Mumbai-based Kaleido Communications to do its creative duties. The agency got associated with the developer of a...
MUMBAI: The Advertising Council of India (ACI) has announced that it will sponsor four young professionals to attend the Fast Track program commissioned by the Asian...
MUMBAI: Former Havas Media CEO for India and South Asia Anita Nayyar is returning to her old agency, after a short stint of four months at...
MUMBAI: Global research company Nielsen‘s net income for the second quarter increased to $103 million compared to $69 million in the second quarter of 2011, driven...
MUMBAI: Bengaluru-based Happy Creative Services has bagged the creative mandate of two brands – Maiyas foods and Amante. Both businesses have been won without a formal...
MUMBAI: Law & Kenneth has won the creative mandate of HLL Lifecare‘s soon-to-be launched deodorant under Moods brand name. The agency has won the account on...
MUMBAI: Dentsu Creative Impact, Dentsu India’s full service advertising agency, has been awarded the creative duties for Max India Limited, a leading multi-business corporate with commanding...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
MUMBAI: Consumer electronics manufacturer LG India has launched the first phase of its global ‘World Record Campaign‘ in India. The campaign aims to celebrate the brand‘s...
MUMBAI: Chevrolet has announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner. The partnership runs to...
MUMBAI: Sri Lankan Airlines has tied up with the Elite Football League of India (EFLI) as the airline partner of the professional American football league. As...
MUMBAI: Beverage conglomerate Pepsi and the National Football League (NFL) in the US have announced that Pepsi will sponsor the Super Bowl XLVII Halftime Show set...
MUMBAI: NBCUniversal has said it has sold $1 billion worth of national television and digital advertising for the London Olympics $150 million more than what it...
MUMBAI: Lowe Lintas & Partners has won the creative duties of the pain reliever brand Amrutanjan, following a multi-agency pitch. The account will be handled out...
MUMBAI: European media conglomerate Bertelsmann AG‘s publishing arm Gruner + Jahr opened is expanding its news corporate in New Delhi to cater the needs of recently...
MUMBAI: Eon Electric has roped in Delhi-based agency Goosebumps to handle its creative mandate. The home appliance brand had called for a multiagency pitch that also...
MUMBAI: DGM India has launched an ad network – dgMatix, which will utilise it proprietary technology to deliver impactful and transparent campaigns. dgMatix‘s proprietary technology is...
MUMBAI: Media2win has won the digital business of Bharat Benz (Daimler India Commercial Vehicles) based in Chennai. The digital agency will be responsible for the digital...
MUMBAI: Richfeel Trichology has roped in Celina Jaitley as the brand ambassador for its new scalp treatment Richfeel TST+. Richfeel Trichology founders Dr. Apoorva Shah and...
MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Rajesh Mani as the executive creative director. Mani moved in...
MUMBAI: WPP‘s German-based marketing services network, Commarco GmbH, has acquired a majority interest in KKLD GmbH. KKLD is a German-based digital agency that specialises in brand...
MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online. Based in Mumbai and Dubai, Gozoop is a digital marketing agency...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
