ITV

Category: Marketing

  • Men of Platinum gives fans a rare face-to-face with Dhoni

    Men of Platinum gives fans a rare face-to-face with Dhoni

    MUMBAI: When admiration meets access, Men of Platinum scores a six. The brand has launched Moment With Mahi, a once-in-a-lifetime opportunity for fans to meet cricket legend MS Dhoni. Platinum Guild International (PGI) India’s men’s jewellery brand takes its partnership with the iconic captain a step further, blending fandom, platinum, and unforgettable experiences into a single campaign.

    Anchored in the MS Dhoni Signature Edition collection, launched last October, the initiative allows fans to own a piece of the legend while getting the chance to meet him in person. The campaign film opens with the roar of stadiums and young fans perfecting Dhoni’s helicopter shot on local grounds, weaving through murals, glowing high-rises, and match-winning moments on screens across the country. The narrative builds to an emotional climax: fans encountering their hero face-to-face.

    PGI-India consumer marketing director Sujala Martis said, “Fans don’t just follow idols, they live their stories. With the MS Dhoni Signature Edition and  Moment With Mahi, we’ve transformed admiration into access, offering a rare chance to meet the legend while celebrating the festive season.”

    Famous Innovation executive creative director Tenzin Wangdi added, “Dhoni represents the rare values Men of Platinum stands for: composure, courage, and inner strength. This campaign turns long-distance admiration into an intimate, unforgettable experience for fans.”

    The campaign debuts across digital platforms, television, print, outdoor, and retail points, ensuring Moment With Mahi becomes a cultural conversation online and offline. Crafted from 95 per cent pure platinum and etched with Dhoni’s signature, the collection not only celebrates cricketing excellence but also connects fans to the enduring legacy of a sporting icon.

    This festive season, Men of Platinum proves that true rarity lies not just in precious metal, but in moments that last a lifetime.

  • Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.

    The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.

    This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.

    Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”

    Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.

  • PASG charts new course in public affairs across Asia

    PASG charts new course in public affairs across Asia

    MUMBAI: Turning policy puzzles into a strategic playbook, The Public Affairs Strategies Group (PASG) has officially launched its boutique advisory from New Delhi, aiming to redefine public affairs across Asia and the Middle East. At a time when geopolitical unpredictability and shifting regulatory landscapes can make boardrooms uneasy, PASG positions itself as the partner that companies cannot afford to ignore.

    With a senior-led team drawn from former policymakers, ex-bureaucrats, academic leaders, and global think tank experts, PASG offers high-touch counsel that blends global analytical rigour with local insight. Its advisory services span market entry strategy, risk intelligence, policy research, stakeholder engagement, government relations, ESG guidance, and crisis advisory, creating a holistic approach to shaping relevance, trust, and impact.

    Co-founder Nitish Sharma emphasised the group’s mission: “Navigating policy today is about shaping long-term impact, not just compliance. PASG was founded to help organisations lead responsibly through change. India’s dynamic policy ecosystem is our backbone, but our vision extends across Asia and the Middle East, helping clients scale with integrity and foresight.”

    PASG also leverages its relationships with multilaterals and think tanks, ensuring that client voices reach the highest levels of decision-making. As    Earthood founder & CEO and PASG advisor Kaviraj Singh notes, “PASG brings refreshing clarity to a complex landscape. Its approach will strengthen corporate strategies while building bridges between business, government, and society.”

    By combining strategic insight, deep institutional knowledge, and a relationship-first approach, PASG is set to help multinational corporations, foundations, and innovators navigate complex policy, regulatory, and stakeholder environments, delivering sustainable business impact.

    In an era where policy volatility is a boardroom risk, PASG’s promise is simple yet compelling: Insights. Relationships. Impact.

     
     
  • Performace sets sights on South East Asia expansion

    Performace sets sights on South East Asia expansion

    MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for his stints at Jiosaavn, Bytedance, Network18, and Belive, Vishal brings nearly two decades of experience in digital advertising, media sales, and APAC business development to the table.

    Singapore will serve as the regional headquarters, with plans to build teams and partnerships in Vietnam, Indonesia, and Thailand. The expansion underscores Performace’s aim to strengthen its presence in high-growth markets and deliver data-driven, performance-focused marketing solutions to clients across the region.

    Performace CEO Saurabh Gaur said, “Expanding into southeast Asia is a crucial milestone in our journey to become a global player. The region’s dynamic digital ecosystem offers immense opportunity, and Vishal’s proven APAC expertise positions us to deliver meaningful value to clients and partners.”

    Welcoming his new role, Vishal Raj added, “My goal is to leverage Performace’s insights and technology to drive measurable growth across southeast Asia. I am focused on building high-performance teams, strategic partnerships, and scalable, sustainable business operations. By combining local market insights with innovative solutions, we aim to create a strong foundation for success across the region.”

    With this move, Performace is not just expanding its footprint but reinforcing its reputation for strategic innovation, operational discipline, and client-centricity, setting the stage for long-term global growth in digital marketing and performance media solutions.

  • Crompton fans greener future with ambitious 2035 goals

    Crompton fans greener future with ambitious 2035 goals

    MUMBAI: Crompton is turning up the heat on sustainability. India’s leading consumer electricals brand, Crompton Greaves Consumer Electricals Ltd, has unveiled its ambitious 2035 sustainability roadmap, pledging to halve Scope 1 and 2 greenhouse gas emissions and cut ceiling fan emission intensity by 60 per cent against 2022 levels.

    The company has completed detailed carbon assessments across seven major product categories, including fans, pumps, lighting and appliances, and is embedding Design for Sustainability (DfS) principles to ensure future products are environmentally responsible without compromising on performance. Crompton’s Highspeed 48 ceiling fan has already earned the CII Greenpro Certification, and the company aims to replicate ecolabel certifications across all key categories by 2030.

    Solar power forms a central part of the strategy. Crompton is expanding its solar portfolio through rooftop installations, solar lighting solutions, and active participation in solar pump tenders. Manufacturing facilities, starting with those having the highest emissions, will increasingly run on renewable energy, contributing to a low-carbon value chain.

    To track progress, a centralised ESG dashboard has been deployed across major locations, enabling real-time monitoring of emissions, water and waste. This data-driven approach has allowed Crompton to complete a fully verified ESG audit for FY25. In parallel, a Sustainable supply chain code of conduct will engage key vendors in structured emissions tracking and reduction, extending the climate action beyond internal operations.

    MD & CEO Promeet Ghosh said, “Our products impact the environment and are impacted by it. Climate change is shaping consumer behaviour, and we are mindful of our products’ environmental footprint. Sustainability is not just a responsibility but a driver of smarter innovation, product differentiation and consumer affinity. Our mission is clear: to build a resilient, low-carbon business offering sustainable products at affordable prices.”

    Crompton’s commitment has already earned global recognition, ranking 4th worldwide in the household durables sector in the S&P Global Corporate Sustainability Assessment 2024 and inclusion in the S&P Global Sustainability Yearbook 2025. Domestically, Crompton has won multiple National Energy Consumer Awards and has been lauded as one of India’s Best Managed Companies 2022.

    With 85 years of legacy and a track record of innovation in fans, pumps, lighting, and other home appliances, Crompton is setting a new benchmark for consumer durables in India, proving that performance, innovation and environmental responsibility can move forward hand in hand.

  • Kingfisher revamps O la la la leo with football stars

    Kingfisher revamps O la la la leo with football stars

    MUMBAI: When football meets flavour, you get Kingfisher’s latest twist on a classic. Kingfisher premium packaged drinking water has reinvented its signature O la la la leo jingle in a lively acappella format, enlisting Argentina’s football legends Lionel Messi, Emiliano Martinez, Enzo Fernandez and Nicolas Tagliafico to turn music into motion.

    The campaign, created by Ogilvy, ditches instruments entirely, layering beatboxing, humming, whistling and harmonies to celebrate Kingfisher’s globally recognised anthem of good times. Fans and players share the spotlight in a split-screen spectacle, syncing ball tricks to rhythm in a seamless dance of sport and sound. From high-energy dribbles to perfectly timed passes, every move echoes the jingle’s infectious beat, uniting football and music in a festival of flair.

    “This campaign marks an exciting step in Kingfisher’s global journey,” said United Breweries Limited chief marketing officer Vikram Bahl. “By bringing our signature jingle into international football, we are connecting with audiences in a way that is both playful and powerful. Sport and music speak the same language, and together, they create unforgettable experiences.”

    AFA chief commercial and marketing officer Leandro Petersen added, “The acappella treatment combined with our players’ energy reflects the vibrancy and passion that define football. It’s a celebration of rhythm, unity and joy.” Ogilvy South chief creative officer Puneet Kapoor summed it up, “What started as India’s party soundtrack is now a global groove, uniting fans, friends and football legends. When O la la la leo drops, it’s a signal to Messi, Tagliafico, Fernandez and Martinez to raise their glasses and let the good times roll.”

    The brand film will be streamed across Meta, Youtube and television, bringing this high-octane, rhythm-packed experience to football enthusiasts and Kingfisher fans alike, proving that good times can now be scored in goals and grooves alike.

  • Ferrero Rocher adds a golden glow to Diwali festivities

    Ferrero Rocher adds a golden glow to Diwali festivities

    MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your Golden Touch, starring Hrithik Roshan, showing how a simple chocolate can turn everyday moments into luminous memories.

    The TVC follows Hrithik from morning to evening, greeting the day “with happiness at the gate” while clutching a Ferrero Rocher box. As the day progresses, the film transitions into an evening drenched in golden sparkles, with every smile, every gesture framed in a warm glow. The camera lingers lovingly on the signature Ferrero Rocher: crispy, creamy, crunchy and wrapped in gleaming gold, emphasising the magic that a small golden piece can bring. The film closes with Hrithik inviting viewers to celebrate loved ones, showing that a golden touch can turn ordinary moments into extraordinary memories.

    Ferrero India marketing head Zoher Kapuswala said, “Diwali is a season of warmth, light and togetherness. Over the years, Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik beautifully captures how Ferrero Rocher adds that golden touch to make your loved ones feel special.”

    Adding more sparkle to the festive season, every Ferrero Rocher piece now carries a QR code unlocking indulgent rewards. Consumers can win a limited-edition gold-plated champagne glass set, elegant Ferrero Rocher pyramid packs with 96 chocolates, or one of five gold vouchers worth Rs 9,999 each.

    The campaign is being amplified across Mumbai and Delhi through striking hoardings featuring Hrithik Roshan, and a strong digital rollout on Youtube and social media to reach consumers at every touchpoint this festive season.

    By blending Hrithik’s charm with the chocolate’s golden aura, Ferrero Rocher reinforces its position as the emblem of memorable gifting and indulgence, bringing its signature golden touch to Diwali celebrations across India.

  • Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a reminder for better heart health.

    The healthcare provider launched a pan-India guerrilla marketing campaign titled “check-up sachets”, replacing ordinary ketchup packets with branded versions carrying a hidden message: “Cravings may come suddenly. Heart troubles don’t.” A QR code inside the sachet linked to Narayana Health’s preventive check-up booking page, turning a quick snack into an opportunity for reflection on heart health.

    The back of each sachet listed the “real ingredients for a healthy heart”: physical activity, good sleep, balanced diet, fiber and good fats, hydration, fruits and vegetables, nuts and seeds, stress control, and regular check-ups. Distributed across popular food stalls and cafés in major Tier-1 and Tier-2 cities, the campaign created buzz, sparking conversations while meeting people in everyday, relatable moments.

    Heart health is a growing concern in India, with lifestyle-related conditions such as high blood pressure, poor diet, and stress contributing to a rise in cardiovascular issues, especially among people in their 30s and 40s. The “check-up sachets” campaign reminds people that timely check-ups and small, consistent lifestyle changes can make a big difference.

    Narayana Health group chief marketing officer Ashish Bajaj said, “Great ideas don’t always need billboards. Sometimes, they fit inside a ketchup sachet. If this campaign makes someone pause, smile, and think about their heart, then we’ve succeeded.”

    Country head – brand & marketing  Abhishek Misra added, “The brilliance of ‘check-up sachets’ lies in its simplicity. By turning ketchup into ‘check-up,’ we’ve made preventive healthcare part of daily life. After all, if we never forget to add ketchup to our samosas or rolls, why forget a heart check-up?”

    By combining a universally loved snack with a simple, playful message, Narayana Health’s campaign proves that even the smallest packaging can deliver a message that sticks and may just nudge people toward a healthier heart.

  • Full throttle thrills at JK Tyre Round 2 in Coimbatore

    Full throttle thrills at JK Tyre Round 2 in Coimbatore

    MUMBAI: Engines sang, tyres squealed and the clouds conspired to make Round 2 of the JK Tyre Racing Season 2025 at Kari Motor Speedway an intoxicating cocktail of speed, suspense and sheer stamina. On the outskirts of Coimbatore, India’s motorsport faithful were treated to a weekend where lap times fell, tempers rose and the next generation of racers announced themselves with panache.

    The newest kid on the grid, the JK Tyre Levitas Cup, lived up to its billing. For local favourite Jai Prashanth Venkat, Sunday was a coming-of-age as he steered his Maruti Ignis with poise to clock 14:38.490 over 10 laps, edging past guest driver and seasoned campaigner Mira Erda by a whisker. His best lap of 1:26.100 capped a weekend that began cautiously on Saturday but ended with a flourish. Mira, with 15 years in the sport, remained the constant thorn in the side of the men, finishing on the podium in all four races and clocking 15:04.056 in Race 2 and a close 14:38.750 in the finale. For the rookies, 10th-standard student Nihal Singh was the revelation, winning Saturday’s opener in 15:28.013 with raw pace before mechanical gremlins denied him a Sunday repeat. Balaji Raju, Ashwin Pugalagiri and Dipayan Dutta each had their moments, posting times like 15:32.923, 15:14.501 and 15:11.024 to underline the depth of young talent. The Levitas Cup, run as a single-make series, proved a sturdy launchpad for rookies while offering professionals a stern workout under rain and wind.

    If the cars delivered drama, the bikes supplied theatre. The Royal Enfield Continental GT Cup turned into a heavyweight slugfest as regulars Anish D Shetty and Navaneeth Kumar traded blows on the stopwatch. Anish drew first blood with a 13:21.374 in Race 1 and improved to 13:10.550 in Race 2, but the climax came in the third race when Navaneeth snatched victory by a scarcely believable 0.002 seconds, his 13:21.934 just ahead of Anish’s 13:21.936. Both riders clocked best laps under 1:17, showing the Continental GT’s ability to hustle despite its heft. Among the amateurs, the “Street to Circuit” ethos paid dividends as Bryan Nicholas, Kabir Sahoch and Assam’s Johring Warisa made their presence felt. Warisa’s steady climb culminated in a 13:30.058 win in Race 3, proof that scouting raw street talent into circuit racing can bear fruit.

    The JK Tyre Novice Cup kept the buzz alive, pitting fledglings against each other in three tight races. Msport’s Bhuvan Bonu dominated the weekend, winning Race 1 in 16:06.951 and Race 3 in 16:26.624, but not before Abhijit Vadavalli of Momentum Motorsports muscled his way to a Race 2 victory with a commanding 14:23.860. Bonu was never far behind, chasing home in 14:25.946, while DTS Racing’s Lokithlingeash Ravi consistently hovered near the sharp end, clocking 14:27.820 and 16:27.943 to bag podiums. Vinith Kumar M and Avi Malavalli also kept the field honest, ensuring that every chequered flag was earned, not gifted.

    For JK Tyre, the weekend was more than just a collection of winners and losers; it was a reaffirmation of its three-decade-long crusade to democratise Indian motorsport. The Levitas Cup showed that grassroots talent can flourish when given the right machine and platform, the Continental GT Cup reminded fans that bikes can thrill as much as cars, and the Novice Cup underlined that the pipeline of future stars is brimming. Rain, wind and close calls could not dampen the spirit. Instead, they added edge to a round where victories were measured in milliseconds, rookies raced like veterans, and veterans proved why their fire still burns.

    By the time engines fell silent on Sunday evening, Kari Motor Speedway had done what it does best: transform promise into performance, rivals into legends and ordinary weekends into extraordinary tales of speed. If Round 2 was a glimpse of the future, the rest of the JK Tyre Racing Season promises to be a rollercoaster on wheels.

  • Sunrise spices up Bengal’s Pujo with festive stories

    Sunrise spices up Bengal’s Pujo with festive stories

    MUMBAI: When it comes to Durga Puja, Bengal knows how to bring the drama, devotion and dazzle, and ITC’s Sunrise Spices is adding its own flavour to the festivities. The brand has launched Sunrise Pujor Satkahon, a pan-state initiative in collaboration with over a thousand Puja committees, to celebrate not just the grandeur of Kolkata but the pulse of every para across West Bengal.

    The campaign is designed to capture the soul of Pujo, blending tradition, community spirit and cultural pride into a vibrant tapestry of stories. Committees across districts are invited to submit write-ups detailing their Pujo themes, community involvement and the cultural significance of their celebrations. These stories will be judged in a three-phase process: storytelling and community votes will shortlist the top 250 entries, a pandal showcase and jury scoring will decide the top 50, and on-ground audits will identify the top five winners on Navami. The festivities will culminate in a celebrity-led Sindoor khela on Dashami, marking a colourful grand finale.

    Beyond the contest, the top 250 entries will feature in a special coffee table book, immortalising the stories, rituals and artistry of pujos across the state. Sunrise Pujor Satkahon aims to preserve and highlight the diversity of Bengal’s festive heartbeat, celebrating everything from iconic urban pandals to lesser-known rural gems.

    “Durga Puja is not just a festival; it is the soul of Bengal,” said Sunrise Spices business head Piyush Mishra. “Through Sunrise Pujor Satkahon, we are thrilled to honour the rich traditions of every para, celebrating the unity, creativity and cultural pride that make Bengal’s Pujo truly unique.”

    With this initiative, Sunrise Spices is ensuring that every Pujo, big or small, finds its moment in the spotlight, creating a collective archive that captures the joy, devotion and artistry of one of India’s most beloved festivals. Every para, every story, every heart is invited to be part of the celebration.