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MUMBAI: After a gap of two years, Zee TV is all set to woo its audience with the new season of its oldest flagship property ‘Sa...
MUMBAI: Eggfirst Advertising has launched a new campaign for manufacturer of incense sticks and other religious ornaments Hari Darshan. The company is over a hundred years...
MUMBAI: Paris-based global media communications network, the Publicis Groupe and independent digital communications agency LBi International have reached an agreement where the former will acquire LBi...
MUMBAI: Pidilite‘s adhesive brand Fevicol has rolled out a new TV campaign for its water proof adhesive product ‘Fevicol Marine‘. This is the second campaign of...
MUMBAI: Xeon Films & Entertainment, film branding and marketing agency, said it has signed a long-term nine film deal with Dar Motion Pictures (DMP), the film...
MUMBAI: Boost, GlaxoSmithKline‘s malt based-health food drink in India, said it has partnered Vodafone McLaren Mercedes team for the upcoming 2012 Formula 1 Airtel Indian Grand...
MUMBAI: Havas Media Asia Pacific‘s mobile marketing brand Mobext has further expanded in the region with the launch of operations in Indonesia and Hong Kong. The...
MUMBAI: Following a multi-agency pitch process, the Steel Authority of India (SAIL) has zeroed in on IPG‘s Lodestar UM as it media partner. The incumbent agency...
MUMBAI: Tata Global Beverages‘ (TGB) Tata Tea has partnered with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore...
Mumbai: As 31 October has been decided as the deadline for digitisation in four metros, Reliance Broadcast Network (RBNL), is all set to make the most...
MUMBAI: Digital in-travel infotainment and media service provider, Mobie Infotainment has given exclusive media selling rights for North and East regions in India to Orange Tree,...
MUMBAI: Life OK, the second Hindi general entertainment channel (GEC) from the Star Network stable, has recorded its highest rating of 167 GRPs. The channel, which...
MUMBAI: Credit and debit card service provider Visa has launched its latest nationwide campaign named ‘Dream to Advance‘ that showcases how Visa Debit helps fulfill dreams...
MUMBAI: Mindshare India walked away with the media agency of the year award at the Spikes Asia 2012 on Tuesday. The agency also won the grand...
MUMBAI: Saina Nehwal has added another feather to her cap. After becoming the first Indian badminton player to break into the Rs 10 million endorsement bracket,...
MUMBAI: Parle has launched a new TV campaign for its 20-20 Cookies. The objective of the campaign is to build “strong” consumer brand franchise amongst the...
NEW DELHI: Various pictures of actor Ranbir Kapoor in different moods are being used in an innovative campaign to promote the value propositions of the Unlimited...
MUMBAI: Continuing with the series of senior-level appointments the Dentsu India Group has appointed Rajesh Mathew as senior vice president, Dentsu Communications Mumbai. Mathew has an...
MUMBAI: Colors has completed its sponsorship roster, signing up 11 advertisers for its talent hunt show India’s Got Talent which begins 22 September. The broadcaster has...
MUMBAI: IPL team Rajasthan Royals has tied up with documentary movie ‘Fire in Babylon‘, for its theatrical release in India. Fire in Babylon will release across...
MUMBAI: ITC Limited executive director Kurush Grant has been elected as the chairman of the Indian Society of Advertisers (ISA) at a meeting held on 11...
MUMBAI: Following a multi-agency pitch Paradigm Plus Marketing Communications has won the media and creative mandate of Piaggio Commercial Vehicles. The agency will be handling the...
MUMBAI: Sorbojeet Chatterjee who was working with Neo Sports Broadcast as vice president-marketing has quit the company to join DNA at the same designation. Chatterjee‘s last...
Mumbai: Parineeti Chopra has been appointed as the new brand ambassador for Spinz by FMCG major CavinKare. CavinKare marketing manager Keshav Kumar said, “We see synergies...
MUMBAI: Footwear manufacturer Relaxo has signed Akshay Kumar as the brand ambassador for its sporty brand Sparx. The brand sign-off, ‘Add Sparx to your life‘ conveys...
MUMBAI: Aegis Media has launched its proprietary research based tools Consumer Connections System (CCS) in India. CCS was originally launched 12 years ago in the UK....
MUMBAI: JWT India CEO Colvyn Harris has been elevated to South Asia (India, Sri Lanka and Nepal) chief executive officer. He will report to JWT Worldwide...
MUMBAI: Colors is betting big on Bigg Boss season 6. Boosted by Salman Khan‘s presence this year, the broadcaster has made a slew of changes to...
MUMBAI: Bollywood actor Priyanka Chopra has been appointed by Pernod Ricard India as the brand ambassador for Blender‘s Pride Fashion Tour (BPFT) 2012. Chopra will feature...
MUMBAI: Standard, a sub-brand of Havells, has recently ventured into wires and Lowe Lintas and Partners has created an ad campaign for the same. The task...
MUMBAI: German sportswear giant Adidas has appointed cricketer Suresh Raina as the brand ambassador. Raina will be seen sporting the adidas-ST bat and adidas-ST cricket gear...
MUMBAI: Spikes Asia 2012 announced the shortlists for 10 categories on day one of the festival. India got 75 of its entries shortlisted across the 10...
MUMBAI: Aegis Media‘s media planning and buying agency Vizeum has been appointed as the media AoR for real estate player Akshaya. The account will be handled...
MUMBAI: Hungama Digital Media Entertainment alongwith ITC‘s Vivel Face Wash, has unveiled a new television commercial ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan‘. The commercial...
MUMBAI: Yang Communications has created the new ad campaign for Tradus.com. The theme of the campaign is “Wholesale prices at your doorstep” and highlights Tradus.com as...
MUMBAI: IPG‘s Draftfcb Ulka has conceptualised and executed a new campaign for Tata‘s telecom brand Docomo. The campaign revolves around the brand‘s latest offering for its...
MUMBAI: HDFC Life has unveiled a new marketing campaign aimed at driving financial freedom among urban Indian women. The campaign has been conceptualised and created by...
Mumbai: Fevicol has launched a new television commercial that has been created by Ogilvy & Mather Mumbai. Keeping in line with the Fevicol tone and humour,...
MUMBAI: I have a personal story to share about Dr Kurien. They say that opposites attract. Never was this truer than in the case of Ravi...
MUMBAI: Bharti Retail, which operates a chain of multiple format stores, has awarded its media duties to ZenithOptimedia. Says ZenithOptimedia CEO Satyajit Sen, “It‘s a big...
MUMBAI: Reiterating its commitment towards cricket, Hyundai Motor India (HMIL), showcased the ‘First Ball‘ for ICC World Twenty20, 2012. Hyundai holds the exclusive rights to showcase...
MUMBAI: Venkatesh Kini, currently VP-marketing – Global Juice, has been appointed as the senior vice president for India region. To ensure complete and end-to-end focus on...
MUMBAI: Dainik Jagran’s director marketing Shailesh Gupta has taken over as Audit Bureau of Circulations (ABC) chairman, replacing Madison World chairman and MD Sam Balsara. Gupta...
MUMBAI: Kinetic Worldwide managing director Rajul Kulshreshtha has decided to move on from the agency. He put in his papers recently and is currently serving his...
MUMBAI: Total advertisement expenditure in the US in the second quarter of 2012 increased 0.9 per cent from a year ago and finished the period at...
Mumbai: Chairman of Leo Burnett India Sub Continent Arvind Sharma has been elected as the new chairman of the Advertising Standards Council of India (ASCI) at...
MUMBAI: DeOleo, the maker of Figaro olive oil brand, has awarded its media duties to Aegis‘ Vizeum India. Vizeum‘s responsibility will be to strategise the media...
MUMBAI: RK Swamy BBDO has won the creative duties of Deccan Herald, Four Seasons Private Residences and Wienerberger. It has also won a project for Karbonn...
MUMBAI: Mumbai-based creative agency Guava Creative Solutions has bagged the creative duties for geotechnical solutions provider Strata India. The agency will be responsible for providing 360®...
MUMBAI: Leo Burnett‘s creative agency Black Pencil has won the creative mandate of Panasonic‘s corporate business. The size of the business is estimated to be around...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
