Connect with us
MUMBAI: Star Plus is going aggressive on-ground to promote a wedding sequence in one of its leading fiction properties ‘Ek Hazaaron Mein Meri Behna Hai‘. The...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by...
NEW DELHI: The solution to the problems posed by misleading advertisements is not to add one more legislation in the form of an Administrative Authority as...
MUMBAI: Malayalam fortnightly magazine Vanitha continues to lead the list of most read magazines in the country, according to the latest Indian Readership Survey conducted by...
MUMBAI: Micromax has launched its new television campaign titled ‘Why Y’ conceptualised and created by Lowe Lintas and Partners. The new TVCs are for Micromax’s new...
MUMBAI: Vespa, the Italian scooter brand, has launched its new television commercial that has been created by Meridian Communications’ Mumbai office. The scooter has been spotted...
MUMBAI: Ashok Lalla, who had quit Mindshare as South Asia leader – digital in May 2012, is all set to join Infosys as the global head...
MUMBAI: Mumbai-based social media agency Social Wavelength has partnered with Canada based social media monitoring agency Radian6. The Indian agency will be the representative for the...
MUMBAI: Daily publications continued to occupy all the spots in the top ten publications list, according to the Indian Readership Survey conducted by the MRUC. In...
MUMBAI: Anchor Panasonic has unveiled television campaign aimed at cementing Roma switch‘s status as the numero uno modular switch brand. The company has rolled out three...
MUMBAI: Dainik Bhaskar has appointed Pradeep Dwivedi as chief corporate sale and marketing officer. Based in Mumbai, Dwivedi will report to Dainik Bhaskar Group MD Sudhir...
MUMBAI: Radio and cinema, which reported negative growth for the past three quarters, have shown positive compounded annual growth rate (CAGR) for the first time since...
MUMBAI: Mahindra Two Wheelers, a part of the $15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The campaign has been created...
MUMBAI: Dalmia Continental has signed up Drizzlin Media as their social communications partner for their brand of heart healthy edible oil, Hudson Canola Oil. The agency‘s...
MUMBAI: The initial eight group stage matches of the ICC World Twenty20 2012 have garnered an average rating of 2.8 TVR with a reach of 60.55...
NEW DELHI: Kansai Nerolac has launched a new brand campaign, ‘No VOC No Gadbad’, that aims at educating consumers on the side effects of the VOC...
MUMBAI: DDB Mudra has conceptualised the latest campaign for Yahama‘s range of scooters for females – Ray. The brand is endorsed by Bollywood actor Deepika Padukone....
MUMBAI: Digital Advertising network Ozone Media has launched Ozone Smarton, an advanced re-targeting and dynamic banner advertising platform. Ozone Smarton will help e-commerce merchants in “smarter”...
MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey...
MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey...
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has signed an exclusive advertisement deal with the country’s largest spender on advertising Hindustan Unilever Ltd (HUL) for its newly-launched...
MUMBAI: Taproot India has appointed Pallavi Chakravarti to the post of associate creative director. This is the first senior hiring in the creative department since Taproot...
NEW DELHI: Riding on the success of the ‘Bech De’ proposition, OLX.in has released a new TV commercial with a blend of humour and ever green...
MUMBAI: Rabinder Thirumurthy better known as Rabe Iyer, executive vice president, out-of-home and televised events at Reliance Broadcast Network Limited, has joined GroupM‘s Motivator as managing...
MUMBAI: The number of TV households in the US has decreased by 500,000, according to a report by Bloomberg quoting ratings provider Nielsen. The weekly ratings...
MUMBAI: Sprite, the lemon-lime flavored soft drink brand from Coca Cola Company, has launched its latest campaign titled ‘Leisure at Home‘. The campaign is an extension...
MUMBAI: Only Much Louder (OML) Entertainment, the music, live events and youth media company, has appointed Vizeum as its media AoR. Vizeum will handle the business...
MUMBAI: Percept‘s Mash Advertising has won the creative duties for AOC Colour TV, an international lifestyle brand of TPV Technology. The company has planned activities across...
Mumbai: The fight for the second spot among Hindi general entertainment channels (GECs) is intense. Zee TV, Sony Entertainment Television (Set) and Colors are separated from...
MUMBAI: The Advertising Club Bombay has decided to rename itself as The Advertising Club. The decision to change the name was ratified at the club‘s annual...
MUMBAI: Kansai Nerolac has launched a new brand campaign ‘No VOC No Gadbad‘. The new campaign aims at educating consumers on the side effects of the...
MUMBAI: Percept/H won the creative duties of Bharat Nirman, the set of flagship programmes initiated by the central government for the development of rural India. The...
MUMBAI: Oglivy & Mather‘s design unit RedWorks Digital Services has appointed Gavin Hall as regional vice president for APAC. He will be based in Singapore. In...
MUMBAI: Leo Burnett‘s Orchard Advertising has conceptulaised and executed the launch campaign for Piramal Healthcare‘s ovulation strips brand ISure. Marking a first in the Indian market,...
MUMBAI: Reliance has rolled out new television commercials for the Reliance unlimited plans featuring Anushka Sharma and Ranvijay. The TVCs have been conceptualised by Grey India....
MUMBAI: Godrej‘s soap and talc brand Cinthol has been given a brand new avatar by Mumbai-based independent creative agency Creativeland Asia. The agency has also conceptualised...
MUMBAI: Godrej‘s soap and talc brand Cinthol has been given a brand new avatar by Mumbai-based independent creative agency Creativeland Asia. The agency has also conceptualised...
New Delhi: Leading actor Aishwarya Rai Bachchan has been appointed global Ambassador for the Joint United Nations Programme on HIV/AIDS (UNAIDS). The announcement was made today...
Mumbai: Aegies Media‘s Doosra Brand Communications has won the creative business of Mistair, the premium fabric brand from the Siyaram Group. Under this mandate Doosra will...
MUMBAI: Leo Burnett group‘s advertising agency Orchard Advertising has been awarded the creative mandate for the innerwear brand from the Lux stable. The agency‘s Mumbai branch...
Mumbai: iProspectCommunicate 2, a search and digital consulting agency, has appointed Sayan Banerjee as VP – business development, key client relationships, digital consulting for BFSI and...
MUMBAI: Thought Bubbles Advertising has launched its new video content creation arm Bubble TV. The new arm has begun operations with work on Ganeshotsav in the...
Mumbai: Advertisers may have to enter into transitory arrangements with broadcasters if some homes are left without digital cable connections in the four metros after 1...
BANGALORE: Maxus had a double whammy at the Advertising Club Bangalore‘s Big Bang Awards last weekend – it won the Media Agency of the year and...
MUMBAI: Telecom brand Aircel has launched a campaign to communicate its latest proposition for the youth – ‘Limitless‘ which is about bringing to the youth limitless...
MUMBAI: Nike has launched a television campaign titled ‘Parallel Journeys‘. The ad campaign is a part of Nike‘s Bleed Blue campaign. The TVC has been created...
MUMBAI: France based communications network Havas has implemented a new business model with an integrated structure with the aim of placing digital at the core of...
MUMBAI: Pulp Strategy, a full service experiential marketing and communications agency, has been appointed as NEC India‘s activation and OOH partner. Pulp‘s role will essentially comprise...
MUMBAI: News broadcaster India TV has appointed Paritosh Joshi as strategist and will be responsible for its revenue and business development. Joshi‘s earlier stint was as...
MUMBAI: Reality television series India‘s Got Talent, which kicked off on Colors on 22 September, will see a 25 per cent fall in its opening viewership...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
