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MUMBAI: Sony India has set aside Rs 1.5 billion or 33 per cent of its total marketing budget for the festive season as it seeks to...
MUMBAI: Nearly four-fifth (78 per cent) Indians claimed their planned expenditure during this festival season will be less than Rs 10,000, according to the ‘Mood of...
MUMBAI: Dabur India is relaunching the health rejuvenator and energiser brand, ThirtyPlus. It is presenting the brand in a ‘youngeen‘ avatar with Malaika Arora Khan, who...
MUMBAI: VML Qais has appointed Natasha Kapur as business director. This appointment marks the expansion of VML Qais‘ India operations to Delhi. The Delhi office will...
MUMBAI: Fourth Dimension Media Solutions has appointed Sreekant R as national sales head. Sreekant will be based out of Mumbai. His last assignment was at Ignitee...
MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 World Cup cricket matches in which India played...
MUMBAI: Percept/H has announced the appointment of Debashis Paul as its chief operating officer (COO). Indiantelevision.com had reported on 17 August that Paul is joining Percept/H....
MUMBAI: Starcom MediaVest Group (SMG) has announced that its India CEO Mallikarjunadas CR will assume full responsibility for running the agency in India. Mallikarjunadas replaces CVL...
MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com. The account win is on the back of multi-agency pitch that saw participation of incumbent...
Mumbai: MEC, media and planning agency and a founding partner of GroupM, has announced the launch of its global research study Partnership Intelligence. Partnership Intelligence is...
MUMBAI: CVL Srinivas, who has put in his papers at Starcom MediaVest Group (SMG), will join GroupM to succeed Vikram Sakhuja as its South Asia CEO....
BENGALURU: FedEx Express, a subsidiary of FedEx Corp, announced the special ‘FedEx Student Offer‘ and launch of the ‘FedEx International Student of the Year‘ campaign in...
MUMBAI: France-based Publicis Groupe has acquired 100 per cent stake in Malaysian digital agency Arachnid. Established in 1996 in the capital city Kuala Lumpur, the Malaysian...
Mumbai: Adwallz, an organised wall painting advertising solution agency, has recently bagged six new accounts taking the total number of clients to nearly 50. The newly-added...
MUMBAI: Unilever, which had initiated a global review in early 2012 in line with company policy to evaluate media agency arrangements periodically, has split the business...
MUMBAI: Months after Omnicom‘s buyout of DDB Mudra Group, brand consultancy Water Interbrand will be renamed Interbrand India from 1 January 2013. Interbrand India will come...
MUMBAI: Global technology-driven multi-specialty healthcare company Allergan has appointed Aegis‘ Carat Media Services as its media AOR in India. Currently the communication is targeted at the...
MUMBAI: The business sentiment may have turned positive following a slew of FDI policies but advertisement spends are not going to change dramatically. The festival season...
MUMBAI: Deepti Jalota has joined Mogae Media as vice president – sales. Jalota will be based at the Mogae Media headquarters in Gurgaon. She moves in...
Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business – branded as ME. Saatchi & Saatchi won...
MUMBAI: WPP’s global marketing communication agency, Grey, has acquired a majority stake in the German-based digital media agency, k102 GmbH. Founded in 2006 by Lars Moltrecht...
Mumbai: eBay, an eCommerce marketplace, has unveiled its festive marketing campaign. Targeted to 18 – 40 years “value-seeking” shoppers, the campaign is designed to encourage consumers...
MUMBAI: Triton Communications has elevated Pankaj Arora to the position of national planning director. Arora moves on to head planning in the agency from his current...
MUMBAI: Salman Khan has returned as brand ambassador to promote Coca-Cola‘s soft drink brand Thumps Up in India. The Bollywood actor had endorsed the brand for...
MUMBAI: Blossom Kochhar Group of Companies, dealing with aromatherapy-based cosmetics and oils, has appointed Carat Media to handle its media planning and buying duties. The Aegis...
MUMBAI: Starcom MediaVest Group (SMG) has reshuffled its senior management team. As a part of the restructuring, Starcom North executive director (ED) Tarun Nigam is moving...
MUMBAI: Lowe Lintas and Partners has created the Tee Virus campaign for Titan‘s watch and youth accessories brand Fastrack. The brief given to the agency was...
MUMBAI: With the fourth edition of the champions Twenty20 League not taking place in India, IPL franchises are limited in terms of activities that they can...
MUMBAI: The DDB Mudra Group has conceptualised and executed the re-launch campaign for OxyLife bleach. The objective was to re-introduce the brand with a new identity...
Mumbai: Marico‘s Set Wet has launched a new advertising campaign created by Taproot India. Taking a ‘slice of life‘ from the young consumers, the new ‘Envy‘...
MUMBAI: R. Sreekant has quit Ignitee Digital Solutions as general manager – new business development. Sreekant‘s last day at the digital marketing and media agency was...
Mumbai: Bata India, manufacturer and retailer of footwear, are introducing a new collection of Angry Birds merchandise. They are offering school shoes, casual shoes and accessories...
NEW DELHI: Brushing aside allegations of corruption in its television audience measurement system, TAM Media Research CEO L V Krishnan on Friday said the parameters of...
MUMBAI: Virgin Media which claims to be the first provider of all four broadband, TV, mobile phone and home phone services in the UK has unveiled...
Mumbai: MEC, a leading media buying and planning agency and a founding partner of GroupM, has estimated 30 per cent increase in the debut ratings of...
MUMBAI: Luxury motoring brand Infiniti says that it is currently enjoying success in the sporting arena, through their sponsorship of Formula One construction team Red Bull...
MUMBAI: Reliance Communications has launched a new television commercial titled ‘All Share Postpaid Plan‘. The TVC has been conceptualised and created by Grey India. This is...
MUMBAI: TVS Motor Company has appointed Dentsu Communications to handle creative duties of its WEGO brand of scooters. Dentsu will work on various campaigns for WEGO...
MUMBAI: Hindustan Unilever (HUL), India‘s largest advertiser on television, has returned to Star Network after three months of absence and hard negotiations from either sides. The...
MUMBAI: Colors has launched a 360 degree marketing campaign to promote its biggest property – Salman Khan-hosted ‘Bigg Boss-6‘. With the central theme of ‘Alag Che‘...
MUMBAI: Viacom18‘s Hindi general entertainment channel (GEC) Colors returned to the second position in the GEC hierarchy after four weeks, helped by the finale weekend of...
MUMBAI: In 2004, it was a stormy period for Indian ad agencies as the multinational invasion was in full force. Lintas India had already been taken...
MUMBAI: Sistema Shyam TeleServices Limited (SSTL), which nationally operates its telecom services under the MTS brand, pioneered the launch of its new service called ‘MTS mAd‘....
MUMBAI: The recently-launched agency ITSA has conceptualised and executed Tradus.com‘s second series of film which offers the proposition ‘Remove the middleman and get wholesale prices.‘ The...
MUMBAI: Bipin Pandit, who was the general manager of The Advertising Club, has been named as the chief operating officer. The announcement comes close on the...
MUMBAI: Hindustan Unilever Ltd‘s (HUL) Pepsodent Germicheck Magnet and Ponds Gen White advertisements and Glaxosmithkline Consumer Healthcare‘s Boost advertisement were among those which were disapproved by...
MUMBAI: Havas Digital‘s mobile marketing network Mobext India carried out a study titled ‘Role of the Connected Device in the branding and buying cycle of a...
MUMBAI: Coca-Cola, Apple and IBM lead brand consultancy Interbrand‘s 13th annual Best Global Brands report. While Coca-Cola retained its top position, Apple jumped to number two...
MUMBAI: The Calcutta High Court has ruled in favour of the Media Research Users Council, dismissing the petition filed by ABP Pvt Ltd challenging the findings...
MUMBAI: Umbrella Design has appointed ex-Grey executive creative director Karan Rawat as president and ECD. Based in Mumbai, Rawat will report to Umbrella Design founder and...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
