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NEW DELHI: Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops. The TV...
Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags. Conceived by Contract Advertising, the new ‘Inseparable...
MUMBAI: Interface Communications has conceptualised and carried out the launch campaign of Oreo’s new product variant Oreo Choco Creme. The fans on Oreo’s Facebook page got...
Mumbai: Coca-Cola India has launched a new integrated marketing campaign ‘Coca-Cola and Meals‘ which is built on the values of “togetherness” and “bonding” over mealtimes with...
MUMBAI: After IMG and Platinum Rye Entertainment, Los Angeles-based top talent management agency Creative Artists Agency (CAA) has set foot in the Indian market through a...
BENGALURU: Indian watch major Titan Industries Limited plans to spend around Rs 70 million over the next two months on its watch brands towards mass media...
MUMBAI: Mahindra & Mahindra has appointed Telugu actor Mahesh Babu as brand ambassador in Andhra Pradesh for its tractor division. According to the company, Babu signifies...
MUMBAI: Integrated brand communication Focus has bagged the creative duties for Hyatt Regency, Gurgaon. The account includes the launch of the property in terms of marketing,...
NEW DELHI: Ford India has launched a new campaign to unveil the new avatar of its car Ford Figo, embodying the philosophy of ‘Change is a...
MUMBAI: Publicis Groupe‘s creative agency Leo Burnett India has announced a restructuring in its ranks in order to transform itself into a new age communication agency....
MUMBAI: Publicis Groupe’s VivaKi Exchange has appointed Tarun Nigam as COO for Vivaki Partnerships.He will be based in New Delhi and report directly to VivaKi Exchange...
MUMBAI: TAM Media Research, the only television audience measurement service in India, will conduct a survey in November in the four metros to get an estimate...
MUMBAI: August Communications has conceptualised and executed the latest advertising campaign for financial services provider Iffco-Tokio. The television commercial is produced by Thoughtshop Film Productions. The...
MUMBAI: Liberty shoes has launched a new brand campaign with its brand ambassador Hrithik Roshan. Titled ‘Fashion is Comfort’, Liberty has introduced the new TVC to...
MUMBAI: WPP’s Kantar Media TGI launched a new marketing tool called The Why Code. The new initiative provides insight into what drives consumer choices. The Why...
Mumbai: Komli Media, a digital media technology platform, has partnered with provider of social game services Zynga. This partnership gives Komli exclusive rights to sell web...
MUMBAI: David Mayo will take over as bates Asia CEO later this month. This was announced by the agency network‘s chairman in Asia Tim Isaac, who...
MUMBAI: Release of television viewership ratings in India has been suspended till 19 December to provide a stabilisation period after the compulsory switchover to digital delivery...
Mumbai: The Advertising Club (Bombay), which organises Effie awards, has called for the entries and has also revealed new offerings for the upcoming awards that showcase...
MUMBAI: With the Indian F1 racing season coming closer, online career and recruitment solutions provider Monster India has announced a global partnership with the Marussia F1...
BENGALURU: Maruti Suzuki has announced the global launch of new variants of the largest selling small car, the new Alto 800. The company has also kick-started...
MUMBAI: FremantleMedia Enterprises (FME) has announced new licensees in the UK and Eire for their hit pre-school series Cbeebies‘s show ‘Tree Fu Tom‘. The latest deals...
MUMBAI: A day after announcing their media partner, online shopping portal Yebhi.com announced that Omnicom‘s TBWA will be handling the creative duties. Eleven Brandworks was the...
MUMBAI: India will have no television ratings for nine weeks till 8 December as it moves towards digitisation in the four metros of Delhi, Mumbai, Kolkata...
NEW DELHI: Online shopping portal Zovi.com has launched its first TV commercial – ‘Get Smart About Style‘, highlighting the site as the destination for the widest...
MUMBAI: Online ticketing service KyaZoonga has assigned the creative duties of its upcoming communication to Happy Creative Services. The agency won the account on the back...
MUMBAI: Online retailer Jabong.com has awarded its creative mandate to IPG’s Draftfcb Ulka, following a multi-agency pitch that saw participation from five agencies. The media mandate...
MUMBAI: Scarecrow Communications has won the creative mandate of Reliance Mutual Fund (RMF) following a multi-agency pitch. Scarecrow with offices in Mumbai and Delhi handles brands...
MUMBAI: Bangalore-based Push Integrated Communications has won the creative mandate and strategic communication of Wrangler India. Maxus is Wrangler‘s media agency. Push Integrated Communications MD and...
MUMBAI: Big Show Bazaar-owned online shopping portal Yebhi.com has signed Havas Group‘s flagship media agency MPG to handle their media duties. The move is part of...
MUMBAI: Dairy products brand Mother Dairy has launched a new campaign titled ‘Maa Jaisa Koi Nahi‘ which highlights the pivotal role of mothers in a child‘s...
MUMBAI: Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA) on Monday could not arrive at a consensus on...
MUMBAI: Law & Kenneth has been taken on board as creative partner by e-commerce site specialising in Indian ethnic wear Cbazaar. The Chennai office of the...
MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘. The...
MUMBAI: Global creative innovation network, Iris Worldwide, is entering the Middle East with the launch of its first office in Dubai this month. The creative agency...
MUMBAI: Saatchi & Saatchi has won the creative duties of General Mills‘ Parampara. General Mills acquired Parampara, a range of ready-to-cook Indian gravy mixes, early this...
MUMBAI: Mogae Digital, a JV between Mogae Group and Astro Malaysia, has partnered with Mobiya to launch a suite of mobile classifieds services in India using...
MUMBAI: WPP‘s media agency network GroupM has brought on board Omnicom‘s Johan Boserup to lead the Global Trading discipline as GroupM Trading global CEO. He will...
MUMBAI: Rediffusion-Y&R has won the creative duties of Emami‘s Mentho Plus and Fast Relief. With these two account wins, Rediffusion-Y&R gets creative duties for the FMCG...
MUMBAI: Cogmat has won the digital media mandate of International health and wellness centre Insta Sculpt. The agency has won the account on the back of...
MUMBAI: Broadcasters and the media agencies representing advertisers will soon lock horns over commercial deals as India‘s four metros move to digital cable TV from 1...
MUMBAI: Narendra Modi is not only shaping a new Gujarat but also breathing life into a dead TV news market. A slew of Gujarati news channels...
MUMBAI: The most important benefit of mobile marketing is geo-targeting or the ability to target on-the-go consumers. This aspect of it comes out in a recent...
MUMBAI: WPP’s Ogilvy has appointed Pete Smith to the post of regional innovations and creative director in Asia Pacific for its specialised healthcare division. It offers...
MUMBAI: Publicis Groupe’s research agency ZenithOptimedia has said in its latest forecast that global ad expenditure will grow 4.6 per cent to touch $525 billion in...
MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the...
NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range. With the new TVC, Nikon aims...
MUMBAI: Bengaluru City Police has partnered with Havas‘s full service digital agency Havas Worldwide Matrix to build their police community engagement program through social media. The...
MUMBAI: Integrated communication agency Focus has been roped as Finolex Cables‘ digital media partner. Focus has been handling Finolex‘s creative, strategy and media planning services for...
MUMBAI: Advertisers are pressing for structuring of advertising deals with television broadcasters to reflect the likelihood of a section of homes going without cable TV connections...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
