Connect with us
MUMBAI: DDB Mudra Delhi has been awarded Marico Livon‘s creative mandate after a multi-agency pitch. The size of the account is pegged at Rs 400 million....
MUMBAI: BBDO‘s CRM, digital and data arm Proximity India has appointed Dinesh Swamy as the creative leader. Swamy moves in from Law & Kenneth where he...
MUMBAI: Real estate company Tata Housing Development Company has roped in digital marketing agency Social Wavelength to handle it social media mandate. The agency‘s approach and...
MUMBAI: For the first time, the advertising spends on online medium will exceed that on television or newspaper by 2013, reports Interactive Advertising Bureau of Australia....
MUMBAI: GroupM China launched digital experience centre mLab which will provide media agencies and clients augmented online-offline digital support. The goal of mLab is to create...
MUMBAI: India is a nation of movements. There’s anti-corruption movement, farmers’ movements, and a host of other social movements. There’s now also a cultural movement in...
MUMBAI: Publicis Capital, a division of Publicis Communications, has won the creative duties of HPL Electric and Power following a multi-agency pitch that took place in...
MUMBAI: Music channel 9XM has entered a one-year deal with multiplex chain Cinemax India for co-branded activity. Under this agreement, all the mandatory slides shown during...
MUMBAI: Zee TV has signed a merchandising and licensing deal with apparel brand Provogue for its music reality show, ‘Sa Re Ga Ma Pa 2012‘. According...
MUMBAI: Beverage conglomerate Coca-Cola will return to Formula 1 in January 2013 through its global energy brand Burn in a multi-year sponsorship of Lotus F1 Team....
MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012. Ogilvy & Mather leads with 30 shortlisted entries, followed...
MUMBAI: Discovery South Asia senior VP, GM Rahul Johri has been awarded the ‘Media Professional of the Year‘ award at the Global Awards for Brand Excellence...
MUMBAI: Social networking website Facebook is planning to start an external advertising agency that will be able to capitalise on the data collected by it over...
MUMBAI: The New York Supreme Court (NYSC) is expected to give out its verdict on whether the complaint filed by Indian broadcaster NDTV against TAM‘s owning...
MUMBAI: Kids entertainment channel Pogo has partnered with Orange Education, a unit of Saraswati Group, to introduce a series of 11 school graded art and craft...
MUMBAI: Sports broadcaster ESPN Star Sports is playing hard ball with advertisers for the blockbuster India-Pakistan series comprising 3 ODIs and two T20s. The sportscaster has...
MUMBAI: Orchard Advertising recently created a first-of-its kind digital recruitment campaign for Decathlon Sports India, a subsidiary of France based Decathlon Sports International. The initial brief...
MUMBAI: Reliance Broadcast Network‘s (RBNL) regional channels, Big Magic and Spark Punjabi, have unveiled their new packaging to showcase the culture of the respective regions. According...
Mumbai: Nissan Motor India has rolled out a new television campaign “Evalia Moves like Music” to promote the Nissan Evalia. The campaign has been created by...
MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines...
MUMBAI: The first step towards making the Broadcast Audience Research Council (BARC) operational has been taken with the formation of the television audience measurement body‘s technical...
MUMBAI: Sports broadcaster ESPN Star Sports is looking at roping in eight sponsors for the blockbuster India-Pakistan series comprising 3 ODIs and two T20s. The sportscaster...
MUMBAI: Piyush Pandey reveals his favourite David Ogilvy quote: “The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising.” For the...
MUMBAI; Jyothy Laboratories has appointed Cut The Crap as the creative agency for its liquid fabric whitener brand Ujala. The agency has won the account following...
MUMBAI: Starcom MediaVest Group (SMG) national director- digital Arnab Mitra has decided to move on from the agency. Mitra will be serving his notice period at...
MUMBAI: Sanjay Kacker has quit DDB Mudra as senior vice president of the agency‘s experiential marketing division Celsius after a stint of two years. Kacker told...
MUMBAI: Reliance Footprint has appointed AliveNow as its social media agency. The Bangalore-based agency will now manage the brand‘s social media presence. The agency has earlier...
MUMBAI: Reliance Broadcast Network (RBNL) has launched a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings. This campaign, targeted at...
MUMBAI: Soccer‘s governing body Fifa has announced the latest addition to its group of sponsors, with Brazilian Trade and Investment agency, Apex-Brasil, agreeing to a deal...
MUMBAI: ZenithOptimedia has retained the media duties of Nestle India following a multi-agency pitch that took place a month ago. The size of the business is...
MUMBAI: Cultural movement agency StrawberryFrog has established its first office in India at Mumbai. The agency has appointed former BBH India chief creative officer and MD...
MUMBAI: Pratik Seal has joined Life OK as the marketing head of the channel. He will be responsible for marketing activities of all the shows of...
MUMBAI: The Brand IPL has once again proved that it hasn‘t lost its sheen despite the pessimism as soft drink major Pepsi poured in a Rs...
MUMBAI: Wieden+Kennedy has conceptualised an innovative television branding campaign for travel portal Cleartrip. The agency has come up with 10-second video stamps that go on air...
MUMBAI: The Interpublic Group (IPG) has sold its remaining shares in Facebook Inc. for net cash proceeds of $95 million and expects to record a pre-tax...
MUMBAI: Gurgaon-based advertising agency Bang in the Middle (Bang for short) has started its Kolkata operations from today. This is the agency‘s fourth city office in...
MUMBAI: As the launch for its first daily format show Video Wars draws closer, Disney’s youth entertainment channel bindass is going full throttle to create a...
NEW DELHI: Bollywood superstar Akshay Kumar is the new brand ambassador for McDowell Signature’s campaign “Success is living in the spotlight”. The brand campaign epitomizes the...
MUMBAI: Britannia Tiger has launched a television commercial with its new brand ambassador Salman Khan to emphasise its new positioning. Conceptualised by Lowe Lintas and directed...
MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra. The campaign emphasises on leisure...
Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will...
MUMBAI: Leo Burnett‘s agency Orchard Advertising has been awarded the creative mandate for holiday information portal HolidayIQ.com. The agency will be in charge of the ATL...
MUMBAI: Cheil Worldwide SW Asia has brought on board Saurabh Mathur as senior vice president – client servicing as part of the agency’s strategy of building...
MUMBAI: Lotus Refineries is set to make its entry into media business through its media wing, Lotus Allied Mediamatics. Lotus Allied Mediamatics has joined hands with...
MUMBAI: Lowe Lintas & Partners‘ healthcare solutions agency LinHealth Communications will now operate in strategic partnership with ICC Lowe and has been rechristened ICC Lowe LinHealth,...
MUMBAI: Digital agency CogMat has been empanelled to handle the digital marketing duties for Thomson Reuters in India. The other agency on the panel is BCB...
MUMBAI: Sports broadcaster ESPN Star Sports (ESS) is eyeing ad revenue of Rs 2 billion from the India-England series. The series, involving four Tests, five ODIs...
MUMBAI: Amid slowdown in Asia Pacific and Europe, Aegis Group has posted fiscal-third quarter revenue growth of 14.5 per cent. Even the organic revenue (excluding acquisitions...
NEW DELHI: Tata Swach Nanotech Water Purifier has launched a new ad campaign that emphasizes on silver’s antibacterial qualities, using an alliteration of the popular ‘Chandu...
MUMBAI: For magazine publishers, this is a research finding that would bring them cheer as they face dwindling subscriber and advertising numbers. According to UK-based IPC...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
