MUMBAI: Ahmedabad milk and dairy brand Flourish has roped in indie agency Scarecrow Communications Ltd for its creative mandate. The agency will be handing the brand...
MUMBAI: Dentsu Communications and Dentsu Media have won the creative and media duties of beverage brand Orangina. The responsibility of the agencies will be to handle...
MUMBAI: The International Advertising Association‘s (IAA) India chapter has established the IAA Leadership Awards to honour individuals in the fields of marketing, advertising and media, who...
MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has appointed Manish Srivastava as business head – Digital. Manish has over 10 years of work...
MUMBAI: ZenithOptimedia has won the mandate to handle Siemens‘ media account for India. The account size is pegged at Rs 150 to 200 million. The account...
MUMBAI: The DDB Mudra Group‘s full service creative digital agency Tribal DDB India has won the digital mandate for Marico‘s Set Wet Hair Gels. The account...
MUMBAI: New Delhi Television Ltd (NDTV) has defended its decision to file a case against television ratings providers Nielsen and Kantar in New York as it...
MUMBAI: HTC, a global leader in mobile innovation and design, has signed a three-year agreement that will see it become the official global phone supplier partner...
MUMBAI: Snickers, a brand of Mars International India, is launching a new ad campaign featuring Bollywood actor Rekha. Snickers‘ upcoming television commercial is a global campaign...
MUMBAI: Online classifieds site Olx.in has rolled out a new television campaign with a focus on its Real Estate vertical. Conceptualised by Saatchi & Saatchi, this...
MUMBAI: Godrej Consumer Products has launched a new television for its mosquito and cockroaches spray brand Hit. Conceptualised by Lowe Lintas & Partners, the campaign‘s tagline...
MUMBAI: Dabur India has roped in Bollywood actor Ajay Devgn to endorse its digestive tablet brand Hajmola. Dabur India senior marketing manager Ajay Singh Parihar said,...
MUMBAI: This year continues to be one of growth for the US ad industry. According to Nielsen, ad spend in the US was up by seven...
MUMBAI: The world will see everyday objects become smarter as technology gets embedded into everything from eyeglasses to socks to bikes helping measure, navigate and augment...
MUMBAI: Panasonic‘s Anchor Electricals has appointed digital marketing agency Ignitee Digital to leverage the popularity of digital media platforms and cater to the young tech savvy...
MUMBAI: The television broadcasting landscape is set to change in India as consumers tend to pay for the channels they like to watch. Kids, sports and...
MUMBAI: MediaCom, a joint venture of India‘s Madison Media and global media communications giant WPP, has won the media mandate for Miayas Beverages and Foods. The...
MUMBAI: Continuing on its shopping spree across the globe, Paris headquartered Publics Groupe has acquired British digital agency Outside Line, a specialist in social and experiential...
MUMBAI: Discovery Kids has announced the launch of an interactive contest based on its first India production – Mystery Hunters India. The contest aims to ignite...
MUMBAI: ESPN Star Sports (ESS) clinched two Gold and two Silver awards for its in-house on-air campaigns at the recent Promax Asia Awards that honours the...
Mumbai: Dentsu India Group‘s full service independent communications agency Dentsu Communications has commenced operations in Kochi aiming at strengthening its southern India network. Dentsu Communications CEO...
Mumbai: Mobile telecom company Uninor, a part of Telenor Group, has appointed Storyboard Brandcom, a division of Milestone Brandcom Group, as its out-of-home media agency of...
MUMBAI: Event management company Cri Events has unveiled its new brand Identity. As a part of the initiative, the company has unveiled its new logo which...
MUMBAI: Havas Worldwide (formely known as Euro RSCG Worldwide) has appointed Matt Weiss as global chief marketing officer. In his new role, Weiss will work closely...
MUMBAI: MEC India, a media and planning agency and a founding partner of Group M, has bagged the digital mandate for Radikal Rice following a multi-agency...
MUMBAI: Kuoni India‘s travel brand SOTC has appointed TBWA India to handle its creative duties. The agency won the account on the back of multi-agency pitch....
MUMBAI: Mobile handset manufacturer Micromax has appointed Shubhodip Pal as its new chief marketing officer. Pal replaces Pratik Seal, who has moved to Life OK as...
MUMBAI: Havas Media APAC has been appointed as the global media agency of record (AoR) of luxury hotel group Shangri-La Hotels and Resorts, following a multi-agency...
MUMBAI: Celebrity Cricket League (CCL) has awarded its creative duties to Push Integrated Communications for 2013. The mandate includes creative development and execution of the advertising...
MUMBAI: Digital Solutions agency FoxyMoron has won the digital creative mandate for classified portal Quikr.com, following a multi-agency pitch. FoxyMoron online strategist and co-founder Harshil Karia...
MUMBAI: Global beverage giant Pepsi has announced creative and wide-ranging global collaboration with worldwide music icon Beyoncé. The company made the announcement on its website in...
MUMBAI: ZenithOptimedia has retained the media account of multinational consumer goods company Reckitt Benckiser. There was a full pitch on cost and strategy that the client...
MUMBAI: Footwear brand Catwalk has awarded its creative and media duties to Mumbai-based agency Guava Creative Solutions, following a multi-agency pitch. The media budget of the...
MUMBAI: Prachar Communications has been awarded the creative and media duties of Shakti Pumps. There was no formal pitch. The agency was called to pitch for...
MUMBAI: Publicis Ambience has won the creative mandate of UAE’s travel website Musafir.com following a multi-agency pitch. The account will be handled out of the agency’s...
MUMBAI: NourishCo Beverages, the JV between Tata Global Beverages and PepsiCo India, has awarded its creative duties to two Dentsu Group companies, Taproot India and Dentsu...
MUMBAI: Union Bank of India has chosen DDB Mudra to handle its corporate advertising mandate after calling for a multiagency pitch with leading agencies in the...
MUMBAI: Kalanithi Maran-promoted Sun TV Network Ltd. will soon start building the brand of its recently won Hyderabad IPL team. For this exercise, the company has...
MUMBAI: Ormax Media has appointed Anurag Bakhshi as head – television research while it has elevated Gautam Jain to the position of research head – films....
MUMBAI: DGM, a performance marketing network, has appointed Himanshu Nagrecha as the national sales head for all its businesses. Nagrecha joins DGM from Mediamind where he...
MUMBAI: Madison Media has bagged the media mandate of Radikal Rice following a multi-agency pitch that saw participation of agencies like MEC, Zenith Optimedia and Carat....
MUMBAI: Publicis Groupe chief operating officer Jean-Yves Naouri has set himself a stiff target. The 53-year-old South African, tipped to take over as chief executive officer...
NEW DELHI: Tata Capital Home Loans has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’. Crafted...
NEW DELHI: The Government has ruled out any new legislation to check the menace of misleading advertisements on the electronic or print media and feels the...
MUMBAI: Gurgaon-based digital media agency Two55am has bagged the digital and online marketing mandate of cloud-based service for the hospitality industry Hotelogix headquartered at Noida. The...
MUMBAI: International soccer star Leo Messi was named Global Brand Ambassador for Turkish Airlines after signing the agreement in September 2012. The FC Barcelona forward joins...
MUMBAI: After a five-year stint with mainline Law and Kenneth as senior creative director, Vinayak Upadhyay has moved to Digital Law & Kenneth and will take...
MUMBAI: Star India’s Bengali general entertainment channel (GEC) has tied up with Pashchim Banga Bigyan Mancha (West Bengal Science Forum) for the promotion of its anti-superstition...
MUMBAI: French global communications network, Publicis Groupe, has snapped up two Indian companies as part of its strategy to strengthen its digital offering and double the...
MUMBAI: Creative agency Meridian Communication Mumbai has added Hockey India League to its existing client portfolio, following a multi agency pitch in Delhi a couple of...