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MUMBAI: Focus has been recently awarded with the creative duties of the cement major ‘Dalmia Cement‘ for the entire North-East region. The mandate involves the entire...
MUMBAI: Multi Screen Media (MSM) has already roped in three sponsors for the sixth edition of the Indian Premier League (IPL). It has been learnt that...
MUMBAI: TBWAIndia has brought on board Mudit Trivedi as client services director in order to further strengthen the team at its Delhi office. He comes in...
MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency, has acquired 81 per cent of Brazil-based independent digital agency iThink. The move into Brazil...
MUMBAI: Havas has announced rebranding and restructuring of its media business globally. Havas Media brand will be relaunched on 24 January with a new identity to...
MUMBAI: The Broadcast Audience Research Council (BARC) on Thursday called for information on state-of-the art television audience measurement from players across the globe, in a first...
MUMBAI: Meraj Hasan, vice president-planning at Everest Brand Solutions, has resigned. Hasan told Indiantelevision.com that he has quit the agency to pursue his interest in music...
MUMBAI: Berger Paints has launched a new ad campaign for WeatherCoat All Guard, positioning the brand on rational platform of “Truly Durable Exterior Paint”. The creative...
MUMBAI: Qyuki.com, the social media platform startup by Shekhar Kapur and AR Rehman, has appointed Sunny Side Up to manage its creative duties. The six-year-old agency...
MUMBAI: DDB Mudra has roped in Ashish Kharwatkar as creative director for its Mumbai office. He will be reporting in to DDB Mudra Mumbai ECD Louella...
MUMBAI: Colors was at the top among Hindi general entertainment channels (GECs) in the second week of 2013, as Star Plus lived without its big spike...
MUMBAI: The global ad market saw healthy growth during the third quarter of 2012, according to US media research company Nielsen‘s quarterly Global AdView Pulse report....
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals and the DSC Jaipur Literature Festival have announced a partnership for the 2013 edition of the festival which...
MUMBAI: Soccer club Manchester United has today agreed to a three-year sponsorship with one of China‘s most prominent banking groups, China Construction Bank (CCB). As part...
MUMBAI: Delhi-based integrated advertising agency From Here On has won the creative, digital, media duties of the global travel search engine iXiGO.com. The agency won the...
MUMBAI: Delhi-based integrated advertising agency From Here On has won the creative, digital, media duties of the global travel search engine iXiGO.com. The agency won the...
MUMBAI: Reebok International has appointed DDB Worldwide as its global agency of record (AoR). Led by DDB New York, the agency will be responsible for Reebok‘s...
MUMBAI: Action oriented broadcaster AXN has tied up with Sudhir Mishra‘s movie ‘Inkaar‘, starring Arjun Rampal and Chitrangada Singh. An on-air and social media tie-up, the...
MUMBAI: Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has appointed social media consulting firm Blogworks to handle its social and digital media...
MUMBAI: Digital media company Affle has partnered with India Today Group to exclusively power all video and rich media advertising for the India Today Group through...
MUMBAI: Real estate portal 99acres.com entered mainstream marketing with its maiden campaign conceptualised by Draftfcb Ulka. The TVC for the campaign is produced by Boot Polissh...
MUMBAI: Star Sports has roped in three sponsors including Amul, Dabur, and Tata DoCoMo for the inaugural Hockey India League (HIL). The sportscaster had launched a...
MUMBAI: Dentsu Communications has won the creative mandate of South Indian jewellery retailer Jos Alukkas. The agency‘s Kochi office will handle the account. This is the...
MUMBAI: Online store for jewellery and accessories, Bluestone.com has awarded its media duties to MEC India. MEC will service the account from its Bangalore office. MEC...
MUMBAI: Vserv.mobi, a global mobile advertising network, has launched AudiencePro, allowing advertisers to target their ads based on demographics, spending power, network usage, location, content relevance...
MUMBAI: Prachar Communications has won the media planning and buying duties of Kingdom of Dreams (KOD), the live entertainment, theatre and leisure destination in Delhi. There...
MUMBAI: Imaging technology Fujifilm India has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication. The appointment is a move...
MUMBAI: DDB Mudra has won the creative mandate for Itz Cash, post a multi-agency pitch. The account size is pegged at around Rs 200 million. There...
MUMBAI: The International Advertising Association’s (IAA) India chapter has roped in Colors as the presenting sponsor for the first IAA Leadership Awards. The award is scheduled...
BENGALURU: Taking a cue from the success of Scotland‘s ‘Scotch Trail‘, GVK‘s Bangalore International Airport (BIAL) in partnership with the Ministry of Karnataka and tour operator...
MUMBAI: Linc Pen has launched its new ad campaign with the tag line “linc pen lo, kismat badlo”. Created by Ogilvy & Mather, the philosophy behind...
MUMBAI: Bicycle and automobile tyre manufacturer Ralco Tyres has roped in Olympic silver medallist wrestler Sushil Kumar to endorse its brands Ralson and Ralco. The wrestler...
MUMBAI: Globus, Rajan Raheja Group’s chain of retail stores, has brought on board Social Wavelength to handle the social media communication duties. The retailer zeroed in...
MUMBAI: Telecommunications major Bharti Airtel has become the associate sponsor of Hockey India League (HIL), the franchise-based hockey league formed on the lines of cash-rich IPL....
NEW DELHI: “Soch Badlo, Desh Badlo” is the new philosophy of Zee News, stressing its “quest towards purposeful positive change, to balance thoughts and positive actions”....
MUMBAI: The 60th edition of Cannes Lions International Festival of Creativity has opened for delegate registrations. Delegates can choose from a range of packages, including 7-day,...
MUMBAI: AOC TV, international lifestyle brand of TPV Technology, is the brand partner for Bollywood movie ‘Matru Ki Bijlee ka Mandola‘ that released on 11 January....
MUMBAI: Triton Communications Pvt Ltd has won the creative mandate for motorsports management entity, Meco Motorsports. Triton‘s Bengaluru unit will be in charge of the account...
MUMBAI: Three of WPP-owned companies – Grey, G2 Worldwide and MediaCom – have acquired the outstanding shares in three agencies in Bogota, Colombia. Global advertising agency...
MUMBAI: MediaCom, the joint venture entity of GroupM and Madison Media, has appointed Sriram Sharma as its South head. Sharma will be based in Bangalore. His...
MUMBAI: Star Plus ended rival Colors’ six-week run as the top Hindi general entertainment television channel in digital homes in the first week of 2013, riding...
MUMBAI: Goafest 2013, the annual South Asian advertising festival, will be held on 5 and 6 April at the Zuri White Sands in Goa. The theme...
NEW DELHI: ING Life Insurance has launched a nationwide television-based campaign aimed at helping customers overcome the biggest barrier to buying life insurance. Through an interesting...
BENGALURU: Tata Motors has launched the new generation Tata Safari Storme in Karnataka and Andhra Pradesh, following which it will reach out to Tamil Nadu and...
MUMBAI: Taproot India chief creative officer and co-founder Santosh Padhi will be joining the annual Adfest event as jury president for the Design Lotus and Print...
MUMBAI: Havas has made some changes, shuffling people within its sister outfits. Andrew Benett has been appointed as Havas Worldwide global president and Robert LePlae as...
MUMBAI: Japanese tyre manufacturer Bridgestone‘s marketing and advertising spend in India will stay flat at Rs 300 million in India. Television will get Rs 125 million...
MUMBAI: Saatchi & Saatchi vice president Jaibeer Ahmad has decided to move on from the agency after a stint of over two years. Ahmad is on...
MUMBAI: Hindi general entertainment channel (GEC) genre leader Star Plus got a big lift from its Bollywood awards show it aired on the new year‘s eve,...
MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency has appointed Andy Greenaway as executive creative director for the Asia Pacific (APAC) region. Greenaway...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
