ITV

Category: Marketing

  • urSoulMantra launches its curated wellness product line

    urSoulMantra launches its curated wellness product line

    Mumbai: urSoulMantra, a leading advocate for balanced living, recently soft-launched its curated wellness product line. Designed to elevate lifestyles and nurture well-being, these offerings are poised to revolutionise the way individuals experience relaxation and self-care in the comfort of their own homes. Their purpose is to provide you with a sanctuary where you can nourish all aspects of your being. Every element of urSoulMantra is crafted to help you embrace a life of balance, and harmony.

    urSoulMantra’s mission is to provide individuals with the tools and products they need to create their own Zen living space, transform their homes into self-care sanctuaries, and detox while enjoying the benefits of their carefully curated herbal tea collection.

    Founded by Manas Jaiswal, an IIM & NIT graduate, a seasoned business leader and holistic wellness advocate, urSoulMantra began as Manas’ passion project five years ago. It started by offering Zen and nature-inspired products to the Delhi NCR community. Over time, the brand’s reach expanded globally, garnering a community of over 100,000 Zen Living enthusiasts on Facebook, with customers hailing from countries such as Australia, the UK, USA, and Korea

    urSoulMantra’s holistic wellness product line is a manifestation of their commitment to enhancing the quality of life. Whether you seek to transform your living spaces into serene retreats, indulge in spa-inspired self-care, or experience the healing properties of herbal detox teas, their carefully curated offerings cater to every aspect of your well-being. urSoulMantra soft-launched the exquisitely curated product line from their collection of transformative wellness product:

    Zen living section: Mind Mantra Immerse yourself in tranquility with products designed to transform your home into a Zen retreat.

    Self-care sanctuary: Body Mantra: Indulge in premium spa-inspired products that are crafted to pamper and revitalize, providing a holistic approach to self-care that goes beyond the surface.

    Herbal tea collection: Harmony Infusions: Experience wellness from the inside out with our meticulously crafted herbal teas.

    urSoulMantra founder & CEO Manas Jaiswal shared his vision: “We believe in the power of relaxation, revitalization, and restoration. Our products are more than just offerings; they are tools for individuals to create their own sanctuary of well-being. With urSoulMantra, we aim to guide people towards a more fulfilled and balanced life.”

  • Statement by Puma India

    Statement by Puma India

    Mumbai:  Commenting on the floating news around PUMA ambassador and ace cricketer Virat Kohli, Karthik Balagopalan, managing director of PUMA India said, “PUMA’s relationship with Virat Kohli is long-standing and continues.” 

  • Springing to success: Transform your public image with the power of quality sleep

    Springing to success: Transform your public image with the power of quality sleep

    Mumbai: Pillows and mattresses can play a crucial role in enhancing one’s public image. It might sound surprising, but let us delve into how these essentials impact not only your confidence and vitality, but also how others perceive you. Your choice of bedding, such as luxurious silk or satin pillowcases and a supportive mattress that cradles your body, sends subtle cues about your self-care and attention to detail. People who consistently prioritized quality sleep were perceived as 25 per cent more competent, trustworthy, and attractive than those who didn’t. Imagine arriving at meetings with vibrant eyes and radiant skin, a byproduct of restful sleep on a supportive mattress. Investing in bedroom essentials is an investment in projecting a confident and successful image, paving the way for ‘Springing into Success’.

    Sleepy symmetry: Even weight bliss on springy surfaces!
    A cheerful disposition and a smiling face significantly contribute to a positive social image, rooted in the simple discipline of quality sleep. A spring mattress plays a crucial role in ensuring good sleep. Crafted with Bonnell springs from high carbon steel, it ensures optimal support, even weight distribution, and zero sagging, promoting enhanced cognitive function. The ergonomic design optimizes body alignment, supporting the spine and facilitating restorative rest, leading to improved cognitive senses and a positive social image. A well-supported sleep surface not only fosters overall well-being but also enhances blood circulation, enabling the brain to rest and leaving both the mind and body rejuvenated throughout the day.

    Posture power nap: Your success makeover!

    Embarking on the journey to success involves more than just professional prowess; it entails crafting a compelling public image. The power of quality Sleep underscores the symbiotic relationship between restful sleep, body posture, and a positive social image. A spring mattress, boasting a carbon steel innerspring core, provides unparalleled support at joints and pressure points. It actively corrects posture, fostering a confident and poised demeanor. The mattress’s no-disturbance feature ensures an uninterrupted sleep, aligning with the path to success through enhanced well-being.

    In the pursuit of success, your mattress emerges as a silent architect of a confident public image. Picture acing meetings with a refreshed demeanor, bright eyes, and radiant skin – the dividends of restful sleep on a supportive mattress. The mattress, in its essence, encapsulates the journey towards success by prioritizing restful sleep and promoting a well-supported, self-assured public image. So, consider your mattress not just as a surface for sleep but a partner in your quest for success.

    The author of this article is Peps Industries Pvt Ltd MD K Madhavan.

  • TheSmallBigIdea unveils its credo ‘What’s Next!’ with its new identity as it turns 10

    TheSmallBigIdea unveils its credo ‘What’s Next!’ with its new identity as it turns 10

    Mumbai: Leading independent full-service digital agency, TheSmallBigIdea, celebrates a decade of innovation, creativity, and unrivalled growth. In conjunction with this significant milestone, TheSmallBigIdea now unveils its refreshed brand identity with a new logo and credo ‘What’s Next!’. Backed by its renewed vision and brand refresh, TheSmallBigIdea is committed to staying at the forefront of digital disruption while evolving and crafting another decade of many firsts.

    Synonymous with its purpose and journey towards redefining the ‘next’ in advertising, TheSmallBigIdea’s new identity is inspired by the symbiotic relationship between insight, idea, and execution. The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box strategies.

    Speaking on this milestone and new brand identity, TheSmallBigIdea CEO and co-founder Harikrishnan Pillai said, “We are committed to directing our gaze towards the future while drawing inspiration from the past decade. The brand ethos guiding our journey ahead is, ‘What’s Next!’. At TheSmallBigIdea, we are dedicated to inspiring both our teams and clients to contemplate the future of content marketing, performance marketing, and technology, and constantly push boundaries in advertising. Our focus extends beyond business development; it encompasses nurturing individuals and building professional careers in advertising.”

    TheSmallBigIdea COO and co-founder Manish Solanki added, “As we mark a significant milestone, we express our gratitude to all our team members, clients, and partners. This 10-year journey has been phenomenal. Over these years, our unwavering commitment, endless creativity, and transformative growth have been instrumental to our success. We are ready to push our boundaries, deliver exceptional results, and create remarkable experiences.”

    In 2023, TSBI Studios, the production arm of TheSmallBigIdea, crafted over 100 ad films and digital videos for leading brands like ICICI Direct, AGL Tiles, and Adani Sportsline. In addition to this, the company expanded its portfolio by building a specialist division that supports brands in their ‘Digital Transformation’ journey. More recently, the introduction of a dedicated Sports Marketing unit and an Artist Management team has enabled TheSmallBigIdea to diversify into other avenues with robust partnerships. The agency’s reputation for seamlessly entering and dominating new categories is well-established, reinforcing its commitment to staying ahead with its mantra of ‘What’s Next!’.

  • IGP partners with Locus for seamless Valentine’s week deliveries

    IGP partners with Locus for seamless Valentine’s week deliveries

    Mumbai: Merging cutting-edge tech with the spirit of love, Locus.sh, a global logistics technology company and prominent online gifting platform IGP have united to orchestrate smooth and seamless deliveries across major Indian cities like Delhi, Mumbai, Bangalore, and others.

    By harnessing Locus.sh’s supply chain execution technology, IGP will streamline its last-mile delivery operations, ensure on-time and efficient fulfillment of its orders, optimize fleet management, and provide an enhanced end-customer experience. The online gifting platform will leverage an end-to-end tailored dispatch management solution to automate and optimise the process from order placement to delivery completion.

    Locus.sh CEO Nishith Rastogi expressed his enthusiasm about the collaboration and said “By integrating Locus.sh’s advanced logistics technology with IGP’s passion for connecting people through meaningful gifts, we are redefining what it means to deliver not just parcels, but experiences. Our focus is on precision, efficiency, and the seamless integration of technology to meet and exceed the evolving expectations of today’s consumers. Together, Locus.sh and IGP are committed to ensuring that every delivery not only reaches its destination on time but also contributes to a memorable moment. This is the future of logistics—personalised, reliable, and consistently exceeding expectations.”

    The Indian market has witnessed the expansion of Valentine’s Day into a multi-million dollar industry, marked by extravagant spending on gifts and experiences to convey love. Notably, metropolitan cities are at the forefront of this trend. With this partnership, IGP is poised to meet the escalating demand and enhance the Valentine’s experience for the customers.

    Echoing similar sentiments, IGP CEO and founder Tarun Joshi said, “In the spirit of celebrating love on Valentine’s Day, our partnership with Locus marks a pivotal moment for IGP, as we embrace smart technology to optimize the last mile delivery orders for us. With Locus at our side, we are poised to achieve impeccable and timely deliveries, ensuring that every heartfelt expression reaches its destination promptly. IGP is not only committed to enhancing customer satisfaction through Locus’s cutting-edge technology but is also thrilled to announce the launch of 30-minute deliveries on over 250 curated products across 400 plus cities in India. This strategic collaboration with Locus is a testament to our dedication in providing innovative solutions, ensuring seamless and unforgettable moments for our customers throughout Valentine’s week and beyond.”

    As Locus.sh and IGP come together this season, it also sets up the stage for future innovations in the world of e-commerce and logistics ultimately benefiting the end consumers. 

  • Luxor launches Schneider One Range of pens in India

    Luxor launches Schneider One Range of pens in India

    Mumbai: Luxor, a prominent Indian organisation and a leader in the writing instruments industry, has completed almost a year of its successful partnership with Schneider Pen, Germany, a globally renowned brand widely recognized for its product design, quality and sustainable business practices. The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range. Schneider Pen will be bringing its global technological expertise to India through multiple products, which is expected to elevate the standards of the writing industry in the country.

    As part of this partnership, Luxor has launched Schneider’s renowned One series range of pens comprising One Business, One Sign, One Hybrid and One Change in the Indian market. This recently introduced range of Schneider roller-ball pens boasts of globally award-winning designs and state-of-the-art technology, making them a perfect choice for individuals who appreciate precision, style, and functionality in their writing instruments. For instance, the One Business and One Sign pens bring Schneider’s ultra-smooth high-tech tip technology to India, delivering arguably the smoothest writing experience. One Change, a refillable pen, offers consumers the choice to use two replaceable cartridges in the same pen for an extended writing length and performance, another first in the Indian market. All the pens have distinctive ergonomic designs which stand out against other options in the market. The One Business, One Sign and One Hybrid pens are priced at Rs.180 per pen, while the One Change is priced at Rs 300 per pen.

    Speaking on the development, Luxor Writing Instruments Pvt Ltd MD Pooja Jain Gupta said, “We are delighted to bring Schneider’s globally renowned One range of pens to India. This marks a significant milestone in our continued journey to bring the best writing instruments from across the world to Indian consumers. The Schneider One range of pens offer an unparalleled writing experience characterized by precision and performance. Schneider’s commitment to innovation and excellence aligns perfectly with Luxor’s values, and we are confident that this range will be well received by the Indian audience.”

    The Schneider One range by Luxor is being launched across India and will be available in premium retail stores as well as online platforms. The launch is being welcomed by many retailers selling premium writing instruments, as well as Indian customers who have experienced Schneider pens and their superlative writing experience in international markets. As part of their partnership, Luxor and Schneider Pen are also expected to bring more global products to India in the near future.

  • Licious presents ‘Sunday Special’ with the freshest mutton offerings

    Licious presents ‘Sunday Special’ with the freshest mutton offerings

    Mumbai: The country’s most loved meat and seafood brand – Licious – now strengthens its offering of an extensive range of mutton cuts, catering to the specific needs of discerning customers in Tamil Nadu. Now customers in Chennai can enjoy fresh & premium quality cuts such as shoulder curry cut, ribs, chops and more. Just when you thought it couldn’t possibly get any better, there are also the Mixed Packs for true mutton lovers, with a mix and match of pieces of your choice suited for an array of mutton recipes. Now your Sunday Special show can be marked with rich mutton curry, a lip-smacking roast, fried appetizers and more with these tender, meaty cuts. All this from the convenience of your home – delivered fresh to your doorstep through the Licious App or website. Now that’s what we call – Sunday Special show naale, Licious Mutton Thaan (Sunday Special Show means Licious Mutton only).

    Licious VP – brand Santosh Hegde said, “At Licious it is our constant endeavour to get closer to our consumers and delve deeper into their preferences & concerns. As much as we understand all things meat, understanding our consumers is just as imperative for us. Mutton is one of our core product offerings and a true sensorial indulgence, especially in Chennai, where ‘Sunday Specials’ are marked by mutton preparations starting right from breakfast through lunch and dinner. The sign of a blockbuster Sunday is enjoying back to back blockbusters on TV, accompanied by back to back mutton delicacies in varied preparations. And the right mutton is at the core of it all – tender, fresh and customized per the recipe it is meant for. The meaty & succulent mutton pieces, marked by the perfect blend of meat and fat for that rich taste, and fresh, premium quality mutton – are all the right ingredients that go into the making of a Blockbuster Sunday!”

    The brand’s dedication to offering premium quality mutton starts right from sourcing when it specifically selects young goats & lambs. The meat is rested for a minimum of 12 hours and evenly cut for an even cook & absorption of spices. Hygienically vacuum-packed and always stored in temperature-controlled environments between zero and four degrees Celsius, right up to your doorstep – these meaty delights from Licious are just what you need to cook up delicacies such as Mutton Kurma, Chukka, or kuzhambu. For a truly delightful meaty experience, the brand also offers a wide range of mutton parts (offals) as liver, heart, trotters and paya, that can be used right out of the pack to impart rich, intense flavors to lip-smacking preparations such as Liver Fry or Aatukaal Paya. The best part – these mutton parts/offals can be easily ordered through the Licious App all through the day, eliminating concerns of unavailability or limited stock. The brand recently launched these drool-inducing offerings with an equally interesting campaign film. The film depicts a regular Sunday in a Chennai household and how it turns into a blockbuster Sunday with the many mouth-watering mutton dishes being cooked at home. What makes the film more enjoyable is its music, which is a take on a popular, foot-tapping Ilaiyaraaja track from the 80s movie ‘Siva’.

  • Parag Milk Foods: Q3FY24 revenue Up 8.8 per cent, PAT surges 268.8 per cent YoY

    Parag Milk Foods: Q3FY24 revenue Up 8.8 per cent, PAT surges 268.8 per cent YoY

    Mumbai: Parag Milk Foods Ltd (PMFL), a leading manufacturer and marketer of dairy-based branded products in India announced its unaudited financial result for the quarter and half year ended 31 December 2023.

    Key Highlights Consolidated Q3 FY24:

    •    Revenue stood at Rs  8,008.4 million; a growth of 8.8  per cent YoY
    •    Gross profit stood at Rs 2,107.5 million; with a Gross profit margin of 26.3  per cent
    •    EBITDA stood at Rs 686.5 million; with an EBITDA margin of 8.6 per cent
    •    Profit After Tax stood at Rs 341.6 million; a growth of 268.8 per cent YoY.

    Key Highlights – Consolidated 9MFY24

    •    Revenue stood at Rs  23,485.9 million; a growth of 12.3 per cent YoY
    •    Gross profit stood at 5,545.4 million; with a Gross profit margin of 23.6  per cent
    •    EBITDA stood at Rs 1782.1million; with an EBITDA margin of 7.6 per cent
    •    Profit After Tax stood at Rs 807.7 million; a growth of 161.4 per cent YoY.

    For Q3FY24, the consolidated revenue from operations grew by 8.8 per cent on a yoy basis, at INR 8008.4 million. The growth came on the back of healthy growth in the ghee and protein category. The softness in the milk prices coupled with the improving product mix resulted in a sharp expansion in the gross profit margin for the company.  The gross profit margin expanded by 520 bps on a yoy basis from 21.1 per cent in Q3FY23 to 26.5 per cent in Q3FY24. The EBITDA grew by 80.5 per cent yoy; with an EBITDA margin of 8.6 per cent for Q3FY24 as against 5.2 per cent in Q3FY23.

    For 9MFY24, the consolidated revenue from operations grew by 12.3 per cent on a yoy basis at INR 23,485.9 million. The gross profit margin expanded by 450 basis points yoy at 23.6 per cent in 9MFY24 as against 19.1 per cent in 9MFY23.  Driven by operational excellence, the EBITDA grew by 52.2 per cent yoy, with an EBITDA margin of 7.6 per cent for 9MFY24 as against an EBITDA margin of 5.6 per cent in 9MFY23.

    PMFL is consistently investing towards enhancing its brand strength by employing an innovative blend of marketing activities.  The company has undertaken a series of efforts towards expanding the overall distribution reach, wherein it aims to triple its reach to more than 15 lac retail outlets.

    Commenting on the results Mr. Devendra Shah, Chairman said, “It gives me immense pleasure to state that our consolidated revenues for the quarter has grown by 8.8 per cent yoy; whilst our margins and profitability have witnessed strong improvement. The Gross and EBITDA margins have expanded by 520 basis points and 340 basis points to reach 26.3 per cent and 8.6 per cent respectively.

    Over the last two quarters, the milk procurement prices have been benign and we expect it to remain stable ahead. Improving consumer sentiments coupled with our continuous focus on the value-added products and the health and nutrition segment is expected to drive healthy performance in future.

    We are in the midst of a transformation journey aimed at driving efficiency across the value chain. With an ensuing expansion and acceleration of the distribution footprint, we are confident to show robust growth in our revenues and profitability”

    Key developments in Q3FY24

    Brand building initiatives- The company has strengthened its brand equity reach by adopting unique content-led impact marketing and branding campaigns. Continuing the momentum on the marketing innovation; the company continued its effective collaboration with Kaun Banega Crorepati (KBC) for the second time. The association has enabled the company to increase its consumer connection and strengthen brand equity.

    Procurement:  For the quarter, the average milk procurement stood at 17 lac litres per day; aided by a stable global market coupled with a good flush season; the milk prices have stabilized. For the quarter the average milk price stood at Rs 32.2 per litre.

    Distribution reach: The overall business growth was largely broad-based with all channels posting good growth. In line with the targeted initiative of expanding the retail reach and presence; PMFL continues to invest in the sales and distribution (S&D) infrastructure

    9MFY24 business performance

    Core categories:  The core categories of Ghee and Cheese have seen continuous traction throughout the period and have posted a growth of 11.1 per cent  Y-o-Y.

    New age business- Brand Avvatar: The Direct to Consumer (D2C) brand Avvatar continued its momentum and recorded robust 62.0 per cent growth YoY, led by 45 per cent volume growth YoY. The overall protein portfolio has continued to record market share gains.  

    Premium Dairy Business- Pride of Cows (PoC):  In line with the company’s premiumization agenda- the brand Pride of Cows continues to witness healthy traction. The brand is expanding its product portfolio as well as distribution footprint.   During the quarter, the brand was extended into the Vadodara market, which makes it a seven-city brand. Pride of Cows is posting profitable and Sustainable growth. 

  • Swiggy & Greater Chennai City Traffic Police partner for three-day road safety and traffic awareness program

    Swiggy & Greater Chennai City Traffic Police partner for three-day road safety and traffic awareness program

    Mumbai: On the occasion of Road Safety Week, Swiggy, India’s leading on-demand convenience platform has collaborated with the Greater Chennai City Traffic Police to organise a comprehensive road safety and traffic awareness program for its delivery partners in the city. The program, initiated on 5 February, aims to run over a span of three days, covering key locations such as Anna Nagar and Adyar in Chennai.

    The program commenced with a safety rally by Swiggy’s delivery partners at Anna Nagar yesterday, witnessing an impressive turnout of over 100 participants. This was followed by informative traffic awareness sessions led by traffic inspector Shakthivel. The inaugural session was graced by the esteemed presence of Kumar, Deputy Commissioner of Police Traffic, and Sundar Raj, Assistant Commissioner of Police. Today, another session has been lined up at Anna Nagar.

    Following this, the program will extend its reach to delivery partners in Adyar next week before encompassing significant zones across Coimbatore.

    The “Road Safety and Traffic Awareness Programme” underscores Swiggy’s commitment to promoting responsible driving practices among its delivery fleet. Participants will receive training on crucial aspects such as traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette. Swiggy has been conducting annual road safety training for its delivery partners in the city since 2018.

    “We appreciate Swiggy’s proactive approach to road safety challenges as evident from their collaboration with the Greater Chennai City Traffic. Their commitment to ensuring the safety of their delivery partners and the communities they serve is commendable. Such initiatives set a positive example for responsible corporate citizenship in our state,” remarked police traffic deputy commissioner Kumar.

    “Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 percent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Swiggy is committed to the welfare of its delivery partners. By conducting regular road safety awareness programmes in association with police authorities, we hope to improve traffic sensitisation to delivery partners and to improve their safety,” said Swiggy VP corporate affairs Dinker Vashisht.

    Swiggy delivery partner Parthasarthy who attended the session, expressed appreciation for the initiative. “Considering we delivery partners spend so much time on the road, I am glad that Swiggy and the Greater Chennai Traffic Police organized this session for us. Such sessions help us realize that Swiggy cares about our safety as much as it does about delivering to the customer.”

    Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.

    Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.

    For Swiggy, the safety and well-being of its delivery partners and the wider community are paramount. All delivery partners go through a road safety guidance module at the time of onboarding. The platform also conducts safety campaigns offering support and guidance throughout the year.

  • Zomato announces integration with the movie ‘Fighter’

    Zomato announces integration with the movie ‘Fighter’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the latest cinematic release, ‘Fighter’, featuring Hrithik Roshan and Deepika Padukone. In a scene resonating with real-world enthusiasm, Deepika humorously asks Hrithik, ‘Suna hai aap ko Zomato bohot pasand hai?’

    In the film, the duo play daring fighter pilots, and this collaboration extends beyond the silver screen to pay homage to all those who deliver for our nation. From the skies to our doorsteps, ‘Fighter’ and Zomato celebrate the unwavering commitment of fighter pilots, army officers, healthcare heroes, sanitation workers, security personnel, and Zomato’s dedicated delivery partners.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, “We are thrilled to collaborate with ‘Fighter’ to honor the spirit of those who serve our country. The film is a tribute to the Indian airforce and as a brand born in India, we echo the sentiment. This integration is born out of Zomato’s love and respect for the true heroes of the nation. Look out for Zomato when you watch the movie!”

    Marflix Pictures producer Mamta Anand said, “Thrilled to have Zomato as ‘Fighter’s’ brand partner. Their integration and active role in our campaigns enhance the cinematic experience, bringing an authentic touch to the characters’ lives.”

    This partnership is echoed via billboards in Mumbai and Delhi, along with special banners within the Zomato app, delivering the powerful message that both ‘Fighter’ and Zomato ‘Deliver for the Nation.’