ITV

Category: Marketing

  • CaratLane Postcards: World’s first tech embedding video messages in jewelry

    CaratLane Postcards: World’s first tech embedding video messages in jewelry

    Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has unveiled a new groundbreaking feature called Postcards, which leverages an innovative machine-learning technology, taking the brand’s promise of #KhulKeKaroExpress to the next level. It’s the world’s first-ever such service that lets users record heartfelt video messages and embed them into any CaratLane ring, which can be scanned by the recipient and relived forever.

    This jewellry-based tech innovation, conceived by co-founder and former MD of CaratLane, Mithun Sacheti, has transformed the entire gifting experience by adding a new, everlasting layer of expression.

    Talking about the launch, CaratLane co-founder & CTO Gurukeerthi Gurunathan said: “Enabling our users to express their emotions is our brand’s purpose. Over the last two years, our commitment to bringing Postcards to life has been through a tedious journey of constant trials, testing, and pushing the limits of technology. But the true beauty of Postcards doesn’t lie in the complex technology that powers this service. It lies in the seamlessness with which the user can attach their emotions to a ring, making it even more priceless.”

    CaratLane co-founder & CEO Avnish Anand added, “Most of our designs are chosen for gifting, and over the years, we’ve seen that a vast majority of those users take the effort of writing a special gift message. While a gift message or card is personal, it’s also very transient- most people we spoke to ended up misplacing or losing the card in a few months. On the other hand, when it comes to conveying true emotions, a video is far more impactful. We wanted to address this inherent need for making the gifting experience deeply personalised through a service that would let users save these memories eternally. And that paved the way for Postcards.”

    Launched just a week back, the service has already got everyone on social media talking about it. Over 400 plus people joined CaratLane’s rather bold teaser on Instagram by showing off their ring finger to the world. The brand also teamed up with Yashraj Mukhate to create a catchy song that summed up the Postcards experience and had everyone grooving to its tunes. The big launch culminated in the release of three heartwarming films conceptualised by BBH India. Each film carries a wonderfully warm story that’s bound to tug on the heartstrings of everyone watching.

    BBH India chief creative officer Parikshit Bhattaccharya stated, “Postcards is a great example of brand experience. It uses technology to add more heart to the experience. And it comes straight out of the brand’s line Khul Ke Karo Express. The three stories in the films hint at the emotional reservoir that this experience can unlock for people while gifting a ring with CaratLane. This innovation needed memorable communication and I feel the teams at CaratLane, BBH and Colour Palette Films have delivered it in spades. Toh Khul Ke Karo Express with Postcards from CaratLane.”

    CaratLane’s Postcards has phenomenally added a new dimension to gifting and self-expression, seamlessly blending emotions, and personalisation. Whether as a gift for others or a personal indulgence, it presents an exclusive and heartfelt way to express emotions in intimate relationships.

    Details about the innovation here – https://www.caratlane.com/postcards?utm_source=YouTube&utm_medium=Pagepost&utm_campaign=Jan2024_Postcards

  • “Deltin has always been known as a brand which provides personalised experience to our guests”: Arindam Basu

    “Deltin has always been known as a brand which provides personalised experience to our guests”: Arindam Basu

    Mumbai: In the realm of hospitality and entertainment, few names shine as brightly as Deltin. Known for its commitment to luxury, impeccable service, and world-class gaming experiences, Deltin has carved a niche for itself as a leading brand in the industry.

    One of the key pillars of Deltin’s allure is its hospitality services and unique offerings. From lavish casino to suites and elegant rooms, every space is meticulously designed to exude comfort and style. Guests are enveloped in an atmosphere of indulgence, where every need is anticipated and catered to with utmost care.

    Continuing the celebrations of completing a decade of Deltin Royale, the brand organised a swanky event going by the name of “Deltin Star Weekend” from February 9thto 11th.

    For this event, Deltin rolled out tech-integrated campaign where personalised videos featuring Bollywood star – Tamannaah Bhatia were shared with their patrons in two phases; one video has been rolled out in wishing the patron a “Happy New Year” on New Years’ eve and second video which was rolled out in mid-January with the invitation and details about the event.

    For readers to know more about Deltin and the marketing strategies which have been incorporated into their campaign, Indiantelevision.com caught up with Mr. Arindam Basu, General Manager – Marketing, Delta Corp.

    Edited excerpts

    On the brief introduction of Deltin Royale

    Deltin as a brand, started in 2013, with our first flagship property called Deltin Royale in Goa. As we crossed 2023, Deltin Royale completed a decade ofthrill, excitement and entertainment. To celebrate that same, Deltin Royale hosted a month-long event with non-stop gaming, live entertainment and impeccable hospitality offerings. Not only that, the celebrations consisted of mega prices and celebrity visits from Bollywood celebs like Tejasswi Prakash, Hina Khan and Shamita Shetty. But as you know, Deltin is a place where celebrations never end. We party every day and the party is never going to end. So we aim to continue the ten-year celebration with such numerous event round the year.

    On the specialty of “Deltin Star Weekend” event

    The “Deltin Star Weekend” is one of ourIntellectual Property amongst the other events curated that are hosted in Deltin Royale and as the name suggests, it gives our guests a golden opportunity to mingle with the famous b-town faces. This time three day event kicks off from February 9th with Shilpa Shetty on board to add her charm. On the next day, we have a live performance of the Bollywood duo singers Salim-Sulaiman. On the last day, we have Tamannaah Bhatia coming in to add some lady luck along with meet and greet with the crowd. That’s not all, throughout the week, we are going to have lots of exciting entertainment options where guests can come and experience live performances from various local Goa bands and international dancers. Even the FnB part will be taken care of with meticulously crafted dishes of multiple Indian cuisines thereby catering the set of audiences coming on board to experience a mix of live entertainment and appetizing cuisine. Moreover, the event coincides with Goa carnival which has footfall from across the India and a lot of guests come in to experience the carnival. So this is going to be a jam packed weekend where people can come and have fun, mingle with the celebs, taste their favorite foods and beverages, try their hand in gaming, all at one destination in the middle of Mandovi river in Goa.

    On the role of AI and it’s integration in the campaign

    Deltin has always been known as a brand which provides a very customised and personalised experience to our guests. We always give this unrivaledservices to each of our guests, which they cherish forever. Levelling up the legacy of the Deltin offerings, we thought to make our guests feel even more special with personalised tech infused invitations. Hence leveraging AI we curated a customized video featuring Tamannaah Bhatia to roll out invitations for our signature event – Deltin Star Weekend!. We strategically rolled out the videos in two phases to create and sustain a chain of conversations and excitement for the event.

    Understanding the locality of a large set of our target group and that Tamannaah Bhatia being popular in Northern and Southern states of India, we were successful in creating a buzz around the event thereby receiving an array of queries and registrations.

    On analysing the segmentation of customer databases

    We have our customers segmented into various types.Though Deltin is primarily into casino business, it is not that only gamers who is our audience.We get customers from areas with various demographics and goals.Apart from the gaming enthusiast, we have a segment of customers coming in to experience the realm of casinos, the live entertainment along side lip-smacking food.We have yet another set of audience coming in to just a have leisure time with their friends and family while cherishing a unique blend gaming thrill, live entertainment and hospitality. Hence our campaigns and communications are carefully curated understanding the consumers preferences so as to meet the desired results and conversions. I think that has created a very distinguished bond of getting with the customer, which has helped us in keeping getting the eating position, the top of the mind portion of customers.

    On technology shaping the advertising and marketing industry in India

    Technology has been with us for last 10-20 years. However, recently the technology has been changing continuously and adding layers to it. With technology coming in, things are becoming more precise to where you can reach out to your customer base. One such advancement is that you can precisely target your audience. Second advancement is you can accurately measure your ROI for each and every undertaken task. With these technological advancements, we have been able to decode the data thereby understanding consumer pain points and preferences and with the help of this knowledge we have been successfully curating the campaigns thereby staying ahead of the curve in such a cluttered industry.

    Yet another gift of technology is digital marketing in almost every sector which I believe is disrupting the marketing scenarios in almost all sectors across the globe.Previously all these mainline mediums of marketing were not very precise in targeting the desired set of audiences, but in digital marketing with geographical, behavioral and intent based segmentationone can precisely reach out to the consumer and customer as well.

    The third revolution, which has happened with technology, is automation. Now over the years marketing communication strategy has been automated. Throughout the customer journey right from a customer is introduced to the brand till the purchase is made and even post that the brand can track their journey to automation and can issue precise communication so that the customer is intended to move up in the conversion funnel not just once but multiple times.This automation has helped a lot not only to Deltin but to the entire industry.

    Yet another blessing that we have is CRM.Whenthe CRM mechanism in place wherethe customers preferences are comprehended, highly effective strategy can be devised. With the advent of technology, the brand is able to let the audience can physically experience everything with the entire world being accessible at your fingertips.

    Last but not least, AI has proven to be a breakthrough in the marketing ecosystem. Though AI has been here for quite some time, the conversations around the same manifolded post the launch of OpenAI in November 2022. Within a week’s time, they got a million customers and billion users coming in.

    Generative AI is a category of AI that understands human languages, the way a human talks and it responds accordingly. Hence this tool, is quite beneficiary in the field of marketing where quite a concrete and precise communication strategy can be curated.

    On the current landscape of marketing in India’s hospitality sector and its growth trajectory

    It’s absolutely on the rise and all the data points are suggesting that; owing to multiple reasons.To my opinion, the travel restrictions born due to pandemic that stretched for over a couple of years, the urge to travel and spend quality time with friends and family has significantly surged. This has led to a spike in domestic and international tourists across the nation.

    Moreover, with the corporate eco-system adapting to hybrid and work from home working models, the business travel has also witnessed a surge in bleisure travel. This shift in the perception of travel has resulted in the change in customer expectations. People prefer to seek distinct experiences, ready to pay more for quality,look for an eco-friendly travel options and also has a quest for a personalised travel experience.

    In addition to the same, the government initiatives in hosting a large scale national and international event such G20 summit, National Games, sports tournaments, India Energy Week, etc across the locations in India has shoot up international tourism in India. Henceforth, I believe, this industry holds an immense potential.

    On other strategic campaigns that Deltin has lined up throughout 2024

    Goa is a vacation destination for a large chunk of people across the nation. Hence round the clock we have tourists coming in Goa to seek various experiences, be it night life, beach life or casino experiences. Therefore, we at Deltin, ensure to have an array of unique events round the year to provide our guests with an unparalleled experience – seamless blend of non-stop gaming, live entertainment and hospitality. With such events, we have been able to live up to the expectations of our patrons to be Asia’s largest offshore casino destination. Moreover, at Deltin, we have been leveraging performance marketing, SEO, SEM and social media marketing. Not only that, on a regular basis we collaborate with content creators to widen our reach.

    All in all, at Deltin, we are geared to continue ten-year celebrations throughout the year ultimately sparking a chain of conversations around Deltin and Deltin Royale. We would be, like I earlier mentioned, utilising a 360 degree marketing and communications approach to reach out to our customers and consumers. 

  • Canifa achieves 54 per cent higher app conversion rate with CleverTap

    Canifa achieves 54 per cent higher app conversion rate with CleverTap

    Mumbai: CleverTap, the all-in-one engagement platform has announced that leading Vietnamese fashion brand Canifa, has achieved 54 per cent higher app conversion rate after deploying CleverTap.  

    Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalization. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

    CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, push, In-App messages, email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a  pivotal role, ensuring timely and personalized interactions.  

    Benefits following CleverTap’s implementation:

    ● 7 per cent boost in revenue per user (60-day period)

    ● 7 per cent boost in retention (60-day period)

    ● 50 per cent increase in conversion rate (MoM)

    ● 4 per cent increase in stickiness (60-day period)

    ● 20 per cent increase in retention rate  

    ● 54 per cent boost in app conversion rate  

    Canifa martech expert Hoang Quoc Khanh said, “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualized experiences at speed and scale. We have seen our conversion rates increase by 54 per cent, and our revenue per user by 7 per cent. This level of unprecedented growth helped ensure we retain our position as leaders in the  Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming  brands within our diverse portfolio, anticipating similarly stellar outcomes.”

    CleverTap chief revenue officer Sidharth Pisharoti said, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key.  Canifa’s impressive 7 per cent increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s  future successes.”

  • IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments

    IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments

    Mumbai: With Valentine’s day around the corner, IRIS Home Fragrances, a home fragrance brand from the house of Cycle Pure Agarbathi, introduces its latest offering – the romance fragrance, “IRIS Romance #HarDatePe”. This fragrance is delicately crafted to infuse spaces with a subtle sense of romance and charm. With options ranging from thoughtful Romance Gift Sets to elegant Floral Bouquets, IRIS ensures a touch of love for every Valentine’s Day celebration, without overwhelming the senses.

    In celebration of Valentine’s Day, IRIS Home Fragrances embraces the essence of love with its enchanting Romance range, featuring the captivating IRIS Romance candle jar, romance votive candles, romance vaporizer gift set, romance gift set, special romance gift set, and floral bouquet. Each product in this collection is meticulously crafted with a harmonious blend of fragrances, carefully chosen to infuse one’s space with warmth, joy, and love. These luxurious gifts epitomize the brand’s commitment to creating unforgettable experiences that elevate the senses, making them the perfect tokens of affection for this special occasion of love.

    Speaking about the new fragrance launch, Ripple Fragrances MD and master fragrance creator Kiran Ranga said, “Valentine’s Day is a time dedicated to celebrating love and affection, and here at IRIS Home Fragrances, we’ve worked diligently to develop a range of products that not only exude beauty but also hold significant meaning and practicality. Whether you’re aiming to surprise your partner with a thoughtful gift or simply desire a treat for yourself, we’ve thoughtfully curated options for you. The IRIS Romance collection is crafted to foster a serene and intimate ambiance in your home, making it an ideal choice for a cozy evening with your loved one.

    He adds, “As a company, our passion revolves around the art of fragrance and design. We firmly believe that the gifts we’ve curated for Valentine’s Day are not just to be a gift but to craft enduring and fragrant memories that symbolize love and devotion.”

    IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your valentine love season with genuine brilliance as you craft fragrant memories using the latest Romance collection from IRIS Home Fragrances. Thoughtfully designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil ambiance for you and your significant other. This romance season bestows the gift of love and affection.

  • Lectrix EV launches India’s only 2WEV with 2.3KW battery

    Lectrix EV launches India’s only 2WEV with 2.3KW battery

    Mumbai: Lectrix EV, one of the top 10 OEM’s in the EV segment, launches LXS 2.0 with a range of 98kms@2.3KW battery and unparalleled quality (with more than 1.25L km tested) at the unbelievable price of Rs 79,999 only (lowest in the category).

    LXS 2.0 is the only EV in the 2W category that solves the 3 major problems for consumers. It combines the right range, the right quality and the right value for money – making it an ideal offer for those wanting to enter the EV category for the first time.

    Lectrix EV is a strong player in the EV category and has more than 10,000 units being used by consumers across the country. The pre-booking for LXS 2.0 is now open with deliveries beginning March 2024 onwards.

    SAR Electric Mobility MD and CEO K Vijaya Kumar stated, “We understand the outlook of the value-conscious consumer in India. To further our contribution to the same and ensure a wider acceptance for EV2W, we have launched this new product. It is the perfect balance of ‘value’ and ‘affordability’ without compromising on innovation and quality. It is the only available 2WEV in India with 98km range @ 2.3 KW battery for Rs 79,999/-.”

  • Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers

    Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers

    Mumbai: In the love-filled mood of February, hearts are at every glance! As people wander in their quest to find true love, they are looking everywhere for signs. So, what makes for a solid sign at this time? It’s heart-shaped potato chips. Yes, you read that right! In a world of whimsies, just in time for Valentine’s Day, snacking enthusiasts have stumbled upon a heartwarming surprise in their Lay’s snack packs- heart-shaped chips! People are overjoyed to find the perfect combination of cupid and crunch, spreading love in anticipation of something bigger stirring the pot. These unexpected shapes have sparked a wave of playful conversation amongst finders who are celebrating the early onset of Valentine’s Day spirit!

    The trend sparked fire as an Instagram profile by the name @oyehoyeindia shared a picture, discovering a rare heart-shaped chip in his pack of Lay’s, in an unexpected chance ahead of Valentine’s Day. This led to hilarious posts as Lay’s fans started turning this unexpected romantic twist into a viral sensation! Many creators like @swaad__e_dillii and @foodiejunglee,  took to Instagram to post about their own Lay’s-love-chip-find. Commenting on their posts with “I wish this came true”, “Love this heart”, “Voting for Lay’s to make this happen”, and more, viewers are excited to find their own heart-shaped chips and join in the fun!

    With more and more users flocking to Instagram to share their delightful discoveries, people are turning these heart-shaped chips of Lay’s into the ultimate stars of snack time! In a flurry of reactions, while some folks teasingly declared Lay’s as their Valentine proclaiming their newfound chip love, others are comically confused with this crazy catch. Engaging in light-hearted banter, these people are questioning if this was fated or if their favourite brand is secretly trying to play the matchmaker.

    With Lay’s infusing love in chips, fans are wondering if there is something more exciting looming on the horizon. Could these heart-shaped chips be snack-time showstoppers or are they hinting at a salty and crispy romance? One thing’s for sure, with love in the air even chips are giving Cupid a run for its money!

  • Youthbeat bags Philips India’s youth marketing mandate

    Youthbeat bags Philips India’s youth marketing mandate

    Mumbai: Youthbeat, the youth marketing wing of Sociowash, one of India’s leading advertising agencies has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.

    As per the mandate, the key objective of Youthbeat would be to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. Youthbeat intends to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs. Youthbeat’s influencer marketing vertical will leverage its expertise to navigate the brand toward its intended audience.

    Youthbeat is well-equipped to assist Philips in working with youth ambassadors and developing campaigns tailored to their tastes. The spotlight will be on promoting Philips OneBlade with its move fearlessly campaign, and Philips Hair Straightener with nourishcare technology with its No Heat Damage campaign, elevating them to hero status among the target audience.

    Speaking on the association, Philips Indian subcontinent business head, personal health Deepali Agarwal said, “Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology, are strategically crafted to resonate with the discerning and bold Gen Z demographic. We recognize the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand’s relevance and resonance in the evolving market landscape.”

    Commenting on the collaboration, Youthbeat co-founder Raghav Bagai said, “We are committed to leveraging our experience to help Philips navigate the evolving landscape of youth marketing. Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect.”

  • GoMechanic launches Protect Plus: Extended warranty program for multi-brand cars

    GoMechanic launches Protect Plus: Extended warranty program for multi-brand cars

    Mumbai: GoMechanic, the renowned provider of innovative car servicing solutions, proudly announces the debut of GoMechanic Protect Plus, an unprecedented warranty program aimed at transforming the car repair experience for owners nationwide.

    Protect Plus stands as a pioneering initiative by GoMechanic, offering a comprehensive warranty covering all parts for cars up to eight years old. This initiative is poised to provide unparalleled peace of mind to car owners, alleviating concerns about unexpected repair costs and ensuring quality service backed by genuine spare parts.

    CEO and co-founder, Himanshu Arora, expressed excitement about the launch, stating, “Protect Plus is a game-changer in car repair, offering savings of more than ₹1,00,000 and ensuring manageable repair costs for our customers. Our commitment to providing complete peace of mind means saying goodbye to worries about unexpected mechanical issues – your car is in good hands with Protect Plus.”

    Protect Plus not only offers financial benefits but also prioritizes customer convenience through an easy one-click claim process. This streamlined approach enhances the overall customer experience, minimizing inconvenience and maximizing efficiency.

    COO and co-founder, Muskan Kakkar, emphasised the program’s aim to alleviate customer stress and financial strain. “With Protect Plus, we aim to offer a comprehensive warranty on all parts, backed by our commitment to quality service and genuine spare parts,” said Kakkar.

    Protect Plus is poised to revolutionise the car repair landscape, offering unparalleled convenience, reliability, and value to car owners nationwide. Whether it’s a minor issue or a major repair, GoMechanic Protect Plus has got you covered.

  • Koparo raises Rs 6 crore from 4P Capital Partners and Shark Tank India

    Koparo raises Rs 6 crore from 4P Capital Partners and Shark Tank India

    Mumbai: Digital-first, sustainable and plant-based home care brand Koparo has raised a funding of Rs 5.2 crore from 4P Capital Partners apart from Rs 70 lakh from Shark Tank India. Boat co-founder Aman Gupta and Sugar co-founder Vineeta Singh have come onboard as investors in the company.

    The brand, which has raised the money at the valuation at Rs 70 crore, is planning to invest the funds in brand building and distribution.

    Koparo’s USP is naturally powered and child-safe, pet-friendly cleaning products that appeal to a growing base of conscious consumers in India. As the millennial families adopt healthier lifestyles, Koparo’s affordable premiums were well received by the Shark Tank India judges.

    Launched in 2021, Koparo closed last fiscal at Rs 5 crore and is planning to clock Rs. 12 crore this fiscal and grow to Rs 50 cr in the next 2 years.

    Koparo founder Simran Khara said, “Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on-board as their backers have experience of building large consumer brands. In the next 2 years, we are targeting to reach 10 lakh Indian consumers and our focus is on expanding distribution both online and offline.”  

    4P Capital Partners CIO and partner Aditya Arora said, “We are impressed with the solid business that Simran has built in a short span of time. Her focus on positive economics stands out for us. We strongly believe that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on its journey.”

    The brand offers ‘good for you’ and ‘good for the planet’, plant-based home care products like floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, cleaning accessories and fresheners & fragrances and going ahead with plans to launch more products that serve cleaning needs of modern Indian homes.

    Prior to this, Koparo has raised Rs 5.7 crore in a pre-seed round in Nov ’21 and Rs 12 crore pre-series A round in Feb ’23, respectively, led by Saama Capital. Other investors who backed the brand in these rounds include MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital.

  • Titan & Tanishq attain coveted Well-Known Trademark status

    Titan & Tanishq attain coveted Well-Known Trademark status

    Mumbai: Titan Company Ltd, a lifestyle company,  announced that Titan Company and Tanishq, have achieved the prestigious ‘Well-Known Trademark’ status through the Indian Trademark Registry, as per the provisions of the Trademarks Act of 1999. According to the act, a mark attains this distinction when it is widely recognized by a substantial segment of the public utilizing the associated goods or services.

    A well-known trademark is a mark which is widely popular and recognised by the public for any goods/services and such trademarks can be protected specifically against infringement by third parties, even for different goods/services.

    This accolade propels Titan and Tanishq into an elite league, alongside esteemed entities such as TATA, TCS, TELCO, and Croma. Titan Company Ltd general counsel & company secretary Dinesh Shetty said, “This accomplishment is not just a feather in our cap but also a testament to our commitment to consumers. Securing a well-known mark not only fortifies legal protection against infringement but also marks a pivotal moment for Titan as we expand our global footprint. This is about making a resounding impact in all the sectors we are present in, posing formidable competition on the international stage.”

    The advantages of registering as a well-known mark are multifaceted, offering a distinct brand identity and bolstering brand value. Additionally, it opens avenues for lucrative licensing and franchising opportunities.

    Dinesh Shetty added, “This achievement not only reinforces our commitment to excellence but also solidifies our reputation as a brand that prioritizes consumer trust. It’s a significant stride towards delivering unparalleled service.”

    Safir Anand, senior partner at Anand and Anand, who worked on the procuring this well-known designation states, “It is rare for a company to have a well-known trademark declaration as the process goes through a stringent scrutiny of evidence on the Trademarks Register and basis contentions and association, and Titan has accomplished a double bonanza. This itself shows the unique ability of the company in the future to develop extremely strong and enforceable brands with a huge monetary value.”  

    Titan Company Ltd continues to set new benchmarks in the industry, with the ‘Well-Known Trademark’ designation serving as a testament to its unwavering commitment to innovation, quality, and global excellence. As Titan and Tanishq ascend to new heights, consumers can expect nothing short of exceptional products and services from these distinguished brands.