ITV

Category: Marketing

  • Deltin Star Weekend concludes on a high note!

    Deltin Star Weekend concludes on a high note!

    Mumbai:  Asia’s premier offshore casino, Deltin Royale, recently concluded its highly anticipated three-day ‘Deltin Star Weekend’, leaving guests in awe with a remarkable experience of entertainment and gaming. From 9 to 11 February 2024, visitors were treated to an unforgettable blend of gaming, hospitality, and live performances, truly showcasing Deltin’s commitment to excellence.

    This star-studded event was made even more special with the presence of Bollywood celebrities like Shilpa Shetty and Tamannaah Bhatia, who added an extra touch of glamour to the festivities. Guests also enjoyed a captivating performance by the renowned music-composer duo, Salim-Sulaiman, who ensured everyone had a memorable time.

    The ‘Deltin Star Weekend’ was a testament to Deltin’s dedication to providing extraordinary experiences to its patrons. On the successful culmination of the event, Delta Corp COO Manoj Jain shared his thoughts, stating, “We are thrilled to have hosted such an extraordinary gathering at Deltin Royale. The presence of renowned celebrities added a unique charm to the event, making it an unforgettable experience for everyone in attendance. Deltin remains steadfast in its mission to be a beam of entertainment excellence and unparalleled hospitality offerings. Continuing the celebrations of 10 years of Deltin Royale, we are committed to offer even more unforgettable experiences to our guests from across the nation throughout this year.”

    Goa remains one of the favorite destinations for vacation in India. It’s known for its beautiful beaches, bohemian vibes and unique casino experience. The guests experienced a unique blend of luxury gaming, live entertainment and hospitality at the Deltin Star Weekend. The event demonstrated skills and exhibited a thriving competitive ambiance for players who won 60 lakhs worth of playing coupons, i-phones, gold coins, apple watches and a lots more at this signature event. The event seamlessly blended the thrill of gaming with the allure of celebrity appearances, creating an ambiance that resonated with excitement. 

  • Winston India launches Valentine Campaign with its limited edition gift boxes

    Winston India launches Valentine Campaign with its limited edition gift boxes

    Mumbai: Winston India launches its Valentine’s campaign with the theme ‘You are enough’. The campaign focuses on the importance of self-love, emphasising that Valentine’s Day isn’t just about expressing love to others but also celebrating oneself. To make this Valentine’s campaign a success, the brand collaborated with popular influencers including Tripti Bisht Gulati, Devansh Kamboj, and Kushal & Khushi.

    With #YouAreEnough, Winston embraces the art of love, reminding both the recipient and the giver that, like the allure of a gift box, they possess more than enough within themselves to captivate hearts and souls. The brand has rolled out the campaign on different social media platforms along with its authentic limited edition gift boxes for both men and women.

    The Limited Edition Men’s Gift Box is a carefully curated selection of grooming essentials, including the Nut Groomer 1.0, Blackhead Remover, Callus Remover, and Foot Cream. This groundbreaking gift box is just enough to meet the grooming needs of the modern man. Simultaneously, the Limited Edition Women’s Gift Box features a 2-in-1 face and eyebrow trimmer, Blackhead Remover, Callus Remover, and Foot Cream. It is an ideal and comprehensive set which will enhance and pamper your beauty routine not only on this special day but is enough to make your grooming experience exceptional anytime and anywhere.

    Winston India co-founder Himanshu Adlakha commented on this launch by stating, “Self-love is the foundation of all relationships and what can be better to show this kind of love on this Valentine’s Day. The launch of our limited edition gift boxes is nothing but a token of appreciation for oneself or a loved one. On this special day of love, we hope that our customers feel the essence of self-love through our thoughtfully curated products. We envision users conveying the sentiment that just as this Winston Gift Box embodies completeness and delight, their loved ones—or even themselves—are inherently whole and cherished, just as they are.”

    The limited edition gift boxes are now available for purchase on the Winston India website and other platforms including Amazon, Flipkart and Nykaa. This Valentine, surprise yourself and your loved ones with the gift of self-care because love truly begins with you!

  • “At Zoomcar, we are always thinking of fun ways to make travel memorable for our customers”: Zoomcar’s Greg Moran

    “At Zoomcar, we are always thinking of fun ways to make travel memorable for our customers”: Zoomcar’s Greg Moran

    Mumbai: Zoomcar, a leading marketplace for car sharing in emerging markets which recently got publicly listed on NASDAQ, has announced a heartwarming addition to its car fleet just in time for Valentine’s Day: the ZoomChariot. Every year brands battle for the most unique ways to make their customers feel loved. This year, Zoomcar has gone above and beyond their car sharing marketplace model where local hosts share their cars with guests and introduced a special e-victoria buggy called the ZoomChariot.

    This initiative has aimed to elevate Valentine’s Day experience in the most romantic way of travel through the enchanting streets of Nariman Point, Mumbai. The inspiration behind the ZoomChariot campaign stems from the desire to offer people unique and unforgettable experiences. Whether or not you own a car, with Zoomcar you can always drive one like you own it and  indulge yourself in luxury by booking high end cars on special occasions like Valentines Day. By introducing the ZoomChariot, Zoomcar aims to cater to this sentiment, providing couples with a novel and enchanting way to celebrate their love by traveling in style.

    Indiantelevision.com caught up with Zoomcar CEO Greg Moran, where he talked through the inspiration and creation of this campaign.

    Edited excerpts

    On the inspiration Zoomcar took to introduce ZoomChariot

    The inspiration behind the ZoomChariot campaign stems from the desire to offer people unique and unforgettable experiences. Whether or not you own a car, with Zoomcar you can always drive one like you own it or indulge in a higher car model for added luxury on special occasions like Valentines Day. By introducing the ZoomChariot, Zoomcar aims to cater to this sentiment, providing our customers with a novel and enchanting way to celebrate their love by traveling in style, keeping convenience and freedom to journey the way you want the center of our mission.

    On the user experience of booking and enjoying a ride on ZoomChariot, particularly on Valentine’s Day

    The ZoomChariot can be directly booked on the Zoomcar app. By selecting the location as Nariman Point, Mumbai, one can fill a form where they can block their slot of choice for the ride available every 15 mins on the app. On the day of go live on 11th Feb, hundreds of customers immediately booked the ZoomChariot and all slots were sold out within minutes. We are offering the ZoomChariot again on 14th Feb.

    On the response received from customers who have experienced ZoomChariot rides

    People at Nariman Point were lining up to get onboard our ZoomChariot decorated with flowers, fairy lights and balloons. We also saw some folks post about it on Instagram and X.com tagging us. The response was overall very heart warming full of surprise and awe as people know of us as a brand to share a car from. The ZoomChariot was definitely eye catchy and people loved taking a ride with their loved ones and family.

     

     

     

     

    On ZoomChariot contributing to sustainable and eco-friendly mobility solutions, especially with its electric chariot option

    The inception of Zoomcar is built on the strong foundation of providing and scaling sustainable mobility options while traveling. Our marketplace model is built on this foundation & ensures a sustainable solution to a growing demand from environmentally conscious customers. For Valentines Day we wanted to give our users the utmost romantic way to travel and turning an electric Victoria into a ZoomChariot was a match made in heaven.

    On logistical considerations Zoomcar took into account when planning the availability of ZoomChariot rides

    Nariman Point is one of the most iconic and enchanting streets of Mumbai where locals and tourists go on romantic walks and rides by the sea. For Valentine’s day we decided to make use of the occasion and bring out the romance by creating a ZoomChariot of the e-victoria buggy and offering free rides for a lasting memory. We launched it on 11th Feb, Sunday one of the busiest and easiest days people visit the location and also offer it again on Valentines Day for those celebrating in and around the location. The ride is scenic during a sunset and dreamy romantic later in the evening with the fairy lights on.

    On extending plans to  ZoomChariot service beyond Valentine’s Day or to other cities in India

    At Zoomcar, we are always thinking of fun, adventurous and out of the box ways to make travel convenient and memorable for our customers. While ZoomChariot was a tactical campaign to make people feel loved and elevate their Valentine’s Day plans, we aim to be a part of more such journeys in the coming days. 

  • Hershey India redefines Valentine’s day celebrations with an AI-driven experience

    Hershey India redefines Valentine’s day celebrations with an AI-driven experience

    Mumbai: Hershey India Pvt Ltd, a subsidiary of The Hershey Company, a leading global Snacking and Confectionery Company and the largest producer of quality chocolates in North America, is back with the third edition of its flagship campaign, #YourForevers this Valentine’s day with an AI-powered element.

    Hershey India’s celebration of myriad relationships mirrors the vast assortment of chocolates the brand offers, such as Hershey’s Kisses, Hershey’s Exotic Dark, and Hershey’s Bars. In a move to make this Valentine’s day even sweeter for consumers, Hershey India has launched a comprehensive 360-degree approach, unveiling a tantalizing array of new products including Hershey’s Kisses Cashews, Hershey’s Exotic Dark Turkish Hazelnuts – Mocha and Caramel Flavor, and Hershey’s Bar – Dark ‘n’ Rich Coffee Flavor. The new launches aim to extend the brand’s distinctive proposition of expressing affection between loved ones by creating special moments. Additionally, the brand’s campaign features an added element of personalization enabled by AI technology.

    The AI-powered campaign invites consumers to express feelings to their Forevers through an innovative and interactive experience which helps them create personalized dedications on the microsite (https://yourforevers.hersheyland.in/). Users can create and dedicate their proclamations by providing a few prompts, which will be transformed into a personalised ‘Snap Song’. The ‘Snap Song’ will have a custom photo and lyrics created and sung using generative AI technology. The output will then be shared with users, allowing them to share the heartfelt creation with their Forevers.

    The brand has additionally partnered with leading storytelling platform Tiny Tales to showcase the dynamics of modern relationships through their highly acclaimed web show, ‘Butterflies’. The webisodes present a beautiful representation of love in myriad expressions, from the profound relationship between lovers to the cherished bond among friends. These heartwarming webisodes feature Ritwik Bhowmik and Reem Shaikh as the endearing couple who is about to tie the knot, celebrated TV Actor Asha Negi and Namita Dubey as friends who are trying to rekindle the magic of their past and Influencer Ashnoor Kaur, Harsh Gandhi and Arjun Deswal as best buddies on the verge of stepping into adulthood.

    Commenting on the campaign, Hershey India marketing director Ankit Desai said, “Valentine’s day is one of the most widely celebrated occasions, and in recent years, we have seen chocolates gaining prominence as a delicious enabler to expressing love during this special day. It’s a day dedicated to celebrating love, and through Hershey’s delectable range of chocolates, we want to empower our consumers to convey their feelings across relationships be it their parents, spouse or friends. This Valentine’s day, we have adopted an integrated 360-degree approach, encompassing new product launches, media on our lead brand Hershey’s Kisses and a new campaign on Hershey’s Exotic Dark along with in-store activations. Additionally, we are amplifying the campaign on digital through our association with Terribly Tiny Tales, coupled with a first-of-its-kind AI-enabled ‘Snap Song’, which is a personalised song crafted using generative AI technology, tailored just for our consumers. With these initiatives, we aim to deliver a strong performance this Valentine’s.”

  • Zee Entertainment: Below-par performance yet again

    Zee Entertainment: Below-par performance yet again

    Mumbai: Zee Entertainment (Z IN) reported revenue of Rs 20.46bn, down 16.1 per cent QoQ and 3.1 per cent YoY, slightly below our estimates. Ad revenue declined 3.4 per cent YoY to Rs 10.27bn whereas subscription revenue grew 3.0 per cent YoY to Rs 9.21bn. Revenue from Zee5 stood at Rs 2.33bn, up 20 per cent YoY. The company reported an EBITDA of Rs 2,092mn with an EBITDA margin of 10.2 per cent, down 340bp QoQ and 580bp YoY. Reported PAT stood at Rs 533mn.

    Z reported muted ad revenue, in line with our estimates, as it declined 3.4 per cent YoY, due to the shift of ad spending toward the Cricket World Cup (CWC); linear TV ad revenue will continue to grow by 3-4 per cent YoY on steady state, in our view, for the near to medium term, led by mild outperformance in the regional genre. Linear subscription revenue too is set to grow by ~4 per cent YoY on a steady state, as linear TV household loss will be offset by price hikes, which could be subject to regulatory hurdles post-NTO implementation. Growth in the digital business remains strong, as revenue grew 33 per cent YoY in 9MFY24 (contributed 10.7 per cent of total revenue in 9MFY24), led by higher subscription and ad revenue, and the launch of 73 shows & movies (including 14 originals) over the past three quarters. EBITDA margin remains healthy for the linear TV business at ~27 per cent in 9MFY24 (ex of OTT losses and movie revenue); however, with OTT losses, it is weak at 10.8 per cent; management is confident of achieving sharp improvement in EBITDA margin, led by 1) lower losses in OTT as investments have peaked, and 2) cost rationalisation on employee, technology and content. We believe the EBITDA margin could expand 450bp during FY24-26E to 15.4 per cent in FY26E, below management’s aspiration of ~18-20 per cent.

    ▪ Valuation: Despite the potential for improved profitability, concerns persist, such as 1) increased disruption in the digital & linear TV space due to the potential merger of Disney and Reliance, 2) legal overhang on pending litigations with creditors and Sony Corp, and 3) the absence of a strategic partner which could pose a challenge to scale up digital business offerings, a key growth driver. Z has a robust catalogue of movies, TV shows, web series and music content, which limits potential downside from current levels despite risks; the stock currently trades at 19.6x FY26E P/E. Any potential tie-up with a strategic partner or a turnaround to scale up digital offerings with lower losses will be key monitorable for an upgrade. We raise our revenue by 0.2 per cent for FY25E and 1.9 per cent for FY26E. We increase our earnings by 2.5 per cent for FY25E and 21.1 per cent for FY26E, due to better margin. We retain Sell with a higher TP of Rs 180 from Rs 170 due to better margin. We value the broadcasting business at 10 times (unchanged) one-year forward P/E and OTT at 3.0 times (unchanged) one-year forward EV/sales

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  • RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity

    RepIndia wins the social media mandate for Harman Kardon, JBL, and Infinity

    Mumbai – RepIndia, the leading digital marketing agency renowned for its innovative and data-driven strategies, proudly announces its recent collaboration with JBL, a global audio powerhouse. RepIndia has secured the social media mandate for JBL, including the management of Harman Kardon and Infinity brands, solidifying its position as a go-to agency for digital-first brands.

    Renowned for its extensive global presence, JBL consistently establishes industry standards by delivering unmatched audio experiences. Recognised for its state-of-the-art technology and unwavering commitment to innovation, JBL has chosen RepIndia to amplify its social media footprint and engage with a broader audience.

    RepIndia chairperson & co-founder Ayesha Chenoy, the driving force behind the agency’s success, expressed her enthusiasm for the collaboration, “Repindia started 2024 with an absolute bang by winning the JBL account. Even pitching to the client was nothing less than making music. Here’s to doing one of the world’s best brands justice!“

    JBL’s head of digital marketing, Akhil Sethi, shared heartfelt anticipation, stating, “Collaborating with RepIndia marks a significant step for JBL. Our goal is to craft a digital presence that mirrors JBL’s heritage while simultaneously captivating our audiences in India and transferring the equity the brand owns globally to this region with as much dominance and drive. This partnership reaffirms our commitment to leading the digital landscape with expertise and innovation, ensuring JBL’s continued prominence in the digital sphere.”

    In addition to overseeing JBL’s social media platforms, RepIndia will spearhead the development and expansion of JBL’s exclusive community, known as the JBL Clan on Facebook. This initiative underscores RepIndia’s commitment to offering comprehensive digital services and reaffirms its position as a strategic ally for brands committed to growth.

  • Urbn signs Kartik Aaryan as its brand ambassador

    Urbn signs Kartik Aaryan as its brand ambassador

    Mumbai: Urbn, the leading homegrown D2C charging solution brand has announced signing Bollywood actor Kartik Aaryan as its brand ambassador. This move marks the next step in Urbn’s proposition of delivering the best charging solutions while remaining accessible and stylish to build a connection with users across all key markets. This partnership is more than just a collaboration; it’s a commitment from Urbn to push boundaries and ride the wave of innovation that aligns perfectly with the younger generation.

    Urbn is known for its advanced technology and creative approach to seamlessly merging power solutions with our daily lives. Catering to the preferences of today’s youth, Urbn emphasises the need for on-the-go charging while staying in style. As the brand ambassador, Kartik is a true blend of creativity, perpetual energy, and spontaneous creation. With his unique and relatable personality, Kartik is the ideal representative for Urbn, amplifying the brand’s vision of making innovative and convenient products accessible to everyone. His vibrant and versatile persona will add charm to Urbn’s portfolio, extending across new product launches and campaigns. Additionally, Kartik will also be featured in a slew of commercials spread across Urbn’s social and digital media channels in coming months.

    Aaryan said, “As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up. I am all powered-up to join Urbn and look forward to being a part of their growth journey.”

    Urbn CEO & founder Sagar Gwallani said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”

  • Whiskers: Scent-sational grooming for the Gen Z crowd this Valentines Day!

    Whiskers: Scent-sational grooming for the Gen Z crowd this Valentines Day!

    Mumbai: For Gen Z, grooming is not just about looking good; it’s about making a statement, expressing individuality, and embracing authenticity. Whiskers understands this sentiment perfectly, which is why their products go beyond traditional grooming to offer a scent-sational journey.

    Whiskers India is a unisex grooming products brand, co-owned by Rannvijay Singha. Whiskers India offers a huge range of beard care and unisex skin care, body care and tattoo care products along with fragrance ranges such as deodorants and perfumes.

    What sets the brand apart is its ability to capture the essence of youth culture in its products. Their scents are not just generic perfumes and colognes; they’re carefully crafted to reflect the spirit of Gen Z – vibrant, energetic, and unapologetically bold. Whether you’re going on a romantic date or hanging out with friends, Whiskers’ fragrances will make sure you stand out in the best way possible.

    Indiantelevison.com reached out to the brand’s CEO and co-founder Neeja Shah Goswami and Aakash Goswami as to how fragrance or lifestyle grooming brands incorporate elements of trends during this Valentines Day and also considering the preferences of the Gen Z audience.

    Edited excerpts

    Whiskers India CEO Neeja Shah Goswami

    For us, this February is special as we are all set to launch our six new fragrances on the market. A scent of love from us to our beloved community of consumers. To answer your question, love never gets out of trend, we just choose one day to express it, and that’s what brands should do, which is to express, innovate, and communicate.

    Whiskers India co-founder Aakash Goswami

    Lifestyle grooming brands can leverage Valentine’s Day 2024 trends by emphasizing self-love and inclusivity. Incorporating diverse representations of love and relationships in their marketing campaigns appeals to Gen Z’s socially conscious values.

  • Affiliate marketing: Building community on influencer’s existing audience

    Affiliate marketing: Building community on influencer’s existing audience

    Mumbai: Within the ever-changing field of marketing, companies and brands are increasingly turning to Affiliate Marketing as a key strategy to connect with their target audience. This innovative approach involves compensating external parties to promote products and services, creating a promotional link without a direct association between the promoter and the brand. By leveraging individuals as intermediaries, brands can effectively tap into their target market. This trend has significantly influenced the buying behaviour of Indian consumers, who now rely on recommendations from trusted sources on social media, personal blogs, videos and embedded advertisements within the content.

    This emerging marketing approach empowers businesses to engage effectively with their target audience, fostering increased sales and transactions through affiliate marketing. It not only cultivates trust but also wields influence, compelling more buyers to choose the product. This boosts return on investment by cultivating good relationships between businesses and their clients.

    India presently is the world’s second-largest internet market, with over 800 million users. Hence, businesses have adopted new marketing strategies such as display banners, paid search, SEO, and video ads. Notably, Social Media reigns supreme, commanding a significant 30 per cent of the expenditure share among digital media advertising formats. Within this diverse array of advertising formats, Influencer Marketing emerges as a prominent social media trend, reflecting the dynamic shifts in the realm of digital marketing.

    Influencer marketing: An emerging trend

    In the realm of social media, Indian businesses leverage popular and influential figures boasting a substantial follower base to effectively promote their brand, products and services. Influencer Marketing proves highly successful for companies seeking to expand their reach and cultivate brand trust. Whether partnering with micro-influencers or macro-influencers, businesses benefit from their specialized and committed fanbases. Engaging with influencers aligned with their brand values allows companies to foster confidence among their followers and establish meaningful connections.

    https://www.nexttv.com/

    According to research, Instagram effectively connects with the 25 to 29 age group, while Facebook excels in reaching individuals aged 60 and above. In contrast, influencer marketing taps into a dedicated and specific fan base, showcasing its unique ability to benefit businesses :

    Extensive Audience – Connecting with a broad audience becomes effortless through influencer marketing. The content an influencer generates resonates with their diverse fan base across Tier 1, 2, and 3 demographics. Regardless of specific demographics, followers engage with influencers, making it a seamless way for businesses to reach a vast target audience simultaneously.

    Regional Connect – Incorporating influencer marketing enables businesses to connect with diverse regional audiences, particularly in a linguistically diverse country like India. Leveraging regional influencers helps overcome language barriers, fostering trust, and expanding business reach among diverse regional groups.

    Authentic and Expert Recommendation – Advertisements inform people about a product, but influencer marketing goes a step further, building trust in the product, brand and service. For instance, for cookware and cooking ingredients, a food influencer plays a crucial role in establishing trust and driving purchases. When consumers connect with a product through an expert or authentic recommendation, it significantly influences their purchasing decisions.

    Integrating influencer marketing has emerged as a successful tactic for businesses to connect effectively with their target audience. To succeed in this, businesses must do thorough market research to pinpoint and connect with their distinct target audience. The chosen influencer’s ability to relate to the business’s target audience is also crucial. Long term, this improves return on investment (ROI) and contributes to the efficacy of marketing plans.

    Anticipated to grow at a 31 per cent compound rate, social media is projected to account for 29 per cent of expenditure by year-end. This surge presents a valuable opportunity for businesses, to leverage existing influencers’ audiences to establish a widespread customer base. The impact extends beyond online realms, aiding both online and offline enterprises in enhancing sales and cultivating a robust customer foundation.

    The article is written by Sellergize CTO & director Kamil Khan,

  • Salad Days expands to Mumbai, unveils 2024 growth plans

    Salad Days expands to Mumbai, unveils 2024 growth plans

    Mumbai: Salad Days, a trailblazing healthy foods brand announces the opening of its first cloud kitchen in Mumbai’s Chandivali area, located in Andheri East. Following this, the brand is set to establish additional kitchens across Mumbai, targeting high-potential zones such as Andheri West, Lower Parel, and Khar. With plans to open four cloud kitchens in the first phase of Mumbai expansion, its goal is to acquire half a million customers in the city over the next two years. This step aligns with the brand’s larger growth strategy of marking its presence in three major geographies including Delhi-NCR, Bangalore, and Mumbai.

    Expressing his excitement for the Mumbai expansion, Salad Days founder & CEO  Varun Madan said, “The launch of our first cloud kitchen in Mumbai is a big milestone for Salad Days and sets the right tone for our growth plans for 2024. Mumbai, with its diverse and discerning audience, presents a thrilling opportunity for us to bring our various offerings to its residents and align with their food habits. Drawing from our successful experiences in Delhi NCR and Bengaluru, we are confident that our quality, consistency, and taste will win the hearts of our valued customers in Mumbai as well. We are also exploring strategic avenues to raise funds that will further support our expansion and enhance our presence in key markets.”

    Since its establishment in 2014, Salad Days has been at the forefront of transforming the culinary landscape of India, by championing a healthier lifestyle through its delectable and nutritious meals. The brand’s vision is to make salads and other wholesome choices a regular part of Indian households’ dining habits. Salad Days demonstrates its commitment to quality and sustainability through a network of 15 strategically located cloud kitchens in the Delhi-NCR and Bangalore regions. Additionally, the brand operates two central kitchens and an organic farm in Vasant Kunj (Delhi), cultivating a variety of fresh produce for its menu.

    Salad Days boasts an extensive and health-focused menu, featuring salads, grain bowls, baguette sandwiches, pita pockets, overnight oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. Also catering to diverse dietary preferences such as Keto-friendly, vegan, detoxifying, gluten-free, and lactose-free, the brand currently sells its offerings through home channels as well as India’s leading food delivery aggregators, Swiggy and Zomato. Salad Days is dedicated to making affordable, healthy, and delicious food options accessible to a broader customer base throughout the country.