ITV

Category: Marketing

  • Kriti Sanon launches cleansers from HYPHEN skincare brand

    Kriti Sanon launches cleansers from HYPHEN skincare brand

    Mumbai: HYPHEN, a skincare solutions brand, born out of the dynamic partnership between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is setting new benchmarks in the skin care industry with its diverse product portfolio. To elevate skincare routines #BeyondBasic, the brand has now introduced its latest breakthrough in skin care – its brand new range of cleansers consisting of the Moisturising Creamy Cleanser and Oil Control Daily Exfoliating Cleanser. These unique cleansers are two-in-one products that not only cleanse the skin thoroughly but also hydrate it after being rinsed off.

    Face cleansers are generally considered a “wash-off” product, with consumers often settling for basic or harsh cleansers that not only make the skin dry but also damage its barrier by stripping it of its natural oils, making it prone to environmental stressors. Furthermore, people do not indulge in enough cleansing or exfoliating excessively that their skin feels tight. However, the right cleanser is the first and foremost step towards a healthy skincare regime. Understanding its importance and recognising the need for cleansers that do not dry up the skin, HYPHEN has launched its line of Beyond Basic Cleansers to provide effective and gentle cleansing while nourishing and protecting the skin.

    This newest range of cleansers is an instant upgrade. They are carefully formulated and packed with powerful ingredients that deeply cleanse the skin, control oil and hydrate the skin barrier. Suitable for all skin types and ideal for double cleansing routines, the products will also refresh the skin after make-up removal, leaving it squeaky clean with zero irritation. The range includes:

    A.  Moisturising Creamy Cleanser

    This gentle yet effective cleanser deeply cleanses the skin by removing dirt and impurities while moisturizing it. Formulated with -2 per cent (Ceramide + Polyglutamic Acid + Phospholipids), – 3 per cent Colloidal Oatmeal, and -1 per cent Biosaccharides, the cleanser maintains the skin’s pH barrier and nourishes it, leaving the skin feeling refreshed and hydrated.

    B.  Oil Control Daily Exfoliating Cleanser

    This exfoliating cleanser is specifically designed for oily skin. It effectively removes excess oil and dirt while gently unclogging the pores for a smoother, clearer complexion. The cleanser is infused with – 2 per cent AHA + BHA, -2 per cent Niacinamide, – 1 per cent Biosaccharides and -1 per cent Prebiotic Sugar to maintain the skin’s pH barrier, nourish it and promote healthier-looking skin.

    HYPHEN co-founder & chief customer officer Kriti Sanon shared her excitement about the new range, saying, “I feel a face wash and a cleanser are probably the most underrated skincare products because everyone feels that they’re something you apply and wash off. So, it doesn’t matter which one you use. But actually, if you are not using the correct cleanser, it can really strip your skin of its natural oils. Hence, we have created two amazing cleansers. These cleansers have made a remarkable difference ever since I incorporated them into my skincare routine! They not only effectively clear the skin of impurities but also moisturize it – providing dual-action benefits in only one step! I’m excited to share this with our consumers and elevate their skincare experience to go #BeyondBasic!”

    Here is the link to the video: https://www.youtube.com/shorts/0DIMfC5wC3Q

    HYPHEN’s team believes in harnessing the power of nature and combining it with the potency of science to create skincare solutions that truly make a difference. The brand had recently launched the Retinal Reset Serum, a revolutionary skincare product that has garnered an overwhelming response, making it a favourite among consumers. This reaffirms HYPHEN’s commitment to delivering innovative and effective skincare solutions.

    The Beyond Basic Cleansers are now available on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. Embrace the next level of skincare and go #BeyondBasic with HYPHEN!

    Key Highlights:

    1.    HYPHEN introduces a breakthrough range of cleansers designed to elevate skincare routines beyond the basic
    2.    The cleansers combine the power of natural ingredients with advanced scientific formulations to provide      effective and gentle cleansing while nourishing and protecting the skin.
    3.    The range includes the Moisturizing Creamy Cleanser and the Oil Control Daily Exfoliating Cleanser, each formulated to address specific skincare needs and provide dual-action benefits.
    4.    The Beyond Basic Cleansers are now available for purchase on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.
  • ReFit Global raises Rs two crore funding at Rs 200 crore valuation on Shark Tank Season 3

    ReFit Global raises Rs two crore funding at Rs 200 crore valuation on Shark Tank Season 3

    Mumbai: ReFit Global, a rapidly growing Direct-to-Consumer (D2C) Refurbished marketplace, has successfully secured Rs two crore funding at Rs 200 crore valuation from leading entrepreneurs and investors during their appearance on Shark Tank India Season 3. The investment round was spearheaded by Shaadi.com – People Group CEO Anupam Mittal, SUGAR Cosmetics CEO & co-founder Vineeta Singh, CarDekho Group and InsuranceDekho co-founder & CEO Amit Jain. This strategic investment marks a significant leap forward in ReFit Global’s expansion journey.

    The acquired funds will be used to scale operations, broaden market outreach, and fortify the company’s technological infrastructure. Additionally, ReFit Global aims to enhance its web presence and overall customer experience, reinforcing its position as a leader in the refurbished marketplace.

    One of the largest liquidation partners of major online platforms and collaborator with major e-commerce platforms and smartphone brands, the bootstrapped company achieved 100x YoY growth, securing Rs 200 crores in FY 2022-2023.

    Speaking about the fundraising, ReFit Global CEO & co-founder Saket Saurav stated, “We’re truly excited to be sharing such a prestigious entrepreneurial platform with seasoned business leaders and visionaries. Recognizing the unique strengths each shark brings, our efforts has always been on expertise rather than just financial valuation. Our primary focus was to create a dynamic alliance with a diverse group of accomplished sharks, each contributing their distinctive insights and expertise. With this opportunity, we are aiming to bring in a clearer vision and market positioning for ReFit”.

    ReFit Global founder & CEO Avneet Singh stated, “We are pleased to have received funding from Shark Tank India, which validates our commitment to transforming the refurbished smartphone industry through innovation and research. The investment will be deployed to drive further advancements and introduce a diverse range of refreshed products to the market.”

    Beyond being a successful startup with a network of over 50,000 retailers across 100 odd cities, ReFit Global distinguishes itself as an environmental steward within the re-commerce industry. The company’s commitment to sustainability and reducing e-waste positions it as an eco-conscious player. Apart from financial success, ReFit Global actively contributes to positive environmental impact through excellent service, diverse sourcing methods, and a solid warranty promise. With these strengths, the company is driven to achieve its target of becoming a Rs 1,000 crore profitable enterprise within the next few years.

     

  • Value 360 takes the spotlight as Miss World Organisation Entrust them as official PR partners

    Value 360 takes the spotlight as Miss World Organisation Entrust them as official PR partners

    Mumbai: In a momentous announcement, Value 360 Communications has been named the official PR Partner for the prestigious 71 Miss World Pageant, set to grace India’s shores from 18 February to 9 March 2024. This strategic alliance aims to raise the global prominence of the Miss World pageant while spearheading impactful communication initiatives.

    Eagerly anticipated nationwide, the return of the Miss World pageant to India after 28 years has ignited excitement and fervour across the country. Value 360 Communications is proud to unveil its collaboration with the Miss World Organization to lead the event’s public relations efforts, emphasizing the empowering theme of ‘Beauty with Purpose’.

    Miss World Organization chairperson and CEO Julia Morley, expressed her enthusiasm for bringing the 71 edition of the Miss World pageant to India. “This significant occasion serves as a platform to showcase the vibrant cultural tapestry and remarkable diversity of the nation on a global stage, embodying the ethos of ‘Beauty with Purpose’. Miss World Organization selected Value 360 Communications for their exceptional track record in shaping successful brand narratives. The collaboration between the two entities aims to ensure that Miss World 2024 receives widespread recognition and acclaim both locally and internationally.”

    Value 360 Communications  founder & director Kunal Kishore, expressed his excitement over the forthcoming partnership with the Miss World Organization “This milestone collaboration signifies a momentous occasion for Value 360 Communications, and the team is dedicated to leveraging their expertise to enhance the global appeal of Miss World 2024, rooted in the core values of ‘Beauty with Purpose’.”

    The return of the Miss World pageant to India after 28 years has ignited anticipation and excitement nationwide, promising a celebration of beauty and empowerment on a global scale. Celebrating beauty, intelligence, and advocacy for meaningful causes, contestants from over 120 countries will converge in India for the 71 Miss World Pageant, embodying the spirit of empowerment and positive change. The event promises to showcase not only the physical beauty of contestants but also their inner strength and commitment to making a difference in the world.    

  • India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital

    India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital

    Mumbai: India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System, ‘ISEC’. The current Socio-economic Classification (SEC) being followed in India is based on ownership of consumer durables and vehicles. The growth in GDP and income, penetration of consumer durables, and ownership of vehicles has witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. The need to redefine the key variables led to the formation of a more stable, and more robust construct, ‘ISEC.’ Among the various industry stakeholders on track to adopt ISEC are The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, Dabur India, etc., research agencies including Kantar, IPSOS, as well as key media agencies.

    On rolling out the new socio-economic classification system, Market Research Society of India director general Mitali Chowhan said, “Socio-economic classification is the base of any targeted consumer understanding. At MRSI we recognise the need for an evolved SEC structure and ISEC is a system that is highly relevant. ISEC was developed by the industry, for the industry and unlike any previous classification system, it considers women’s education as a key definer of social capital, an attribute that is highly pertinent in current day. As an industry body, we are deeply invested in our stakeholders and the launch of ISEC is in line with our commitment to help our industry grow and evolve.”

    Socio-economic classification enables brands and agencies to understand their target audience’s behaviour and profiles and set price points. Updates to the current socio-economic classification is critical given the changing landscape of Indian households. ISEC addresses this with classification using household education and occupation profiles.

    In line with the roll-out of ISEC, MRSI organized a panel discussion that reaffirmed the importance of an evolved Socio-economic classification system to target consumers. Reinforcing ⁠their thoughts were senior industry leaders Amit Adarkar, CEO of IPSOS India, ⁠Jasmine Sachdeva, Managing Partner of Wavemaker India, ⁠Muralidhar Salvateeswaran, Chief Operations Office, Insights APAC at Kantar, ⁠Rajiv Dubey, Head of Media at Dabur India, ⁠Vivek Malhotra, Group CMO of India Today Group and Vinay Virwani, Head – Consumer Insights at Dabur India. The panel that was moderated by MRSI’s General Secretary, Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Ltd. discussed the increased need for a deeper understanding of consumer behaviour, media targeting, and challenges the industry is faced with given the existing NCCS construct.

    Stressing on the need for a robust SEC system, IPSOS India CEO Amit Adarkar said, “Socio-economic classifications are the starting point of any planning or decision-making, impacting almost all industries. Following a SEC system that is relevant, evolved and representative is hence critical. NCCS was introduced at the time when digitisation was gaining momentum and women representation in household decisions was marginal. Our country has evolved greatly since then and it is essential that we follow a SEC that is equally evolved.”

    Concurring with Adarkar, Worldpanel Division managing director South Asia K Ramakrisnan Kantar said, “The challenges that companies are faced with these days are innumerable with the current SEC system adding to these challenges in terms of targeting and understanding behaviours. ISEC is a robust system that works well in both urban and rural India. It has more distinctiveness, a better distribution and it gives us the confidence that its structure will benefit brands and their decisions.”

    Unlike NCCS that only factored the education of the chief earner and the presence of certain consumer durable items in the household, MRSI’s ISEC takes on a more advanced approach by including the occupation of chief earner, education of highest educated male adult as well as education of highest educated female adult. Created by a team of seasoned experts and professionals from across the research and insights industry using National Council of Applied Economic Research (NCAER), the Worldpanel division, Kantar, Indian Readership Survey (IRS), and referencing data from VTION,  ICUBETM, among others.

    Speaking on the new SEC, Sunil Kataria, chief executive Officer – Raymond Lifestyle – India & International, and chairman of The Indian Society of Advertisers said, “The development and progress of our economy is at a rapid pace. At such a pace it is even more important for us as advertisers and spenders to understand our consumers and their behaviour. ISEC is representative, relevant and robust. It gives us a holistic view of our audience segment and how they are equipped to make decisions. We welcome this new socio-economic classification and will continue to work with MRSI to further strengthen this system as and when required.”

    ISEC makes way for improved distribution and sharper and refined targeting. It is considerably more stable than NCCS, hence omitting the need for frequent updates.  ISEC’s discriminating quality is visible with each of the class/tier behaving differently, thus being more relevant as the economy develops with improvements in standards of living, increased asset ownership, infrastructure development and government interventions. Moreover, social capital in India can be defined by the education of the female and this parameter helped improve ‘discrimination’.

    Speaking on the implementation, IPG Mediabrands India CEO Shashi Sinha, further added, “A better and deeper understanding of consumer cohorts is always appreciated. It equips brands the opportunity to identify and target consumers in a sharper manner and opens up avenues for sharper communications. ISEC is highly discriminatory which is also crucial in current times. The implementation was long due and we are certain that this will help the industry considerably going forward.”

    “Following a socio-economic classification system that is representative of the population ensures that the industry is marching forward with efficiency. It ensures that the money spent is being spent correctly and more effectively. ISEC gives us that confidence and we are certain that this is a step forward in the direction of economic growth and development.” added India Today group CMO Vivek Malhotra.

    Representative of India’s social-economic strata, ISEC works equally well for urban and rural, is straightforward and quick and is not intrusive to administer.  A classification system spanning 1 to 12 tiers, ISEC is an open-source system and is available for all industry stakeholders

    SEC systems are used by all research companies, advertisers, and measurement bodies to target households. 

  • BlackZone Mobiles ropes in Mouni Roy as brand ambassador for feature phones and smartwatches

    BlackZone Mobiles ropes in Mouni Roy as brand ambassador for feature phones and smartwatches

    Mumbai: BlackZone Mobiles, India’s leading mobile and wearables manufacturer has announced its strategic alliance with the popular Indian Bollywood actress, Mouni Roy, who will represent –Blackzone’s feature phones and smartwatches categories as its distinguished brand ambassador. This partnership aims to enhance BlackZone’s market presence, celebrated for its innovative designs, cutting-edge technology, and strategic pricing.

    Mouni Roy will play a pivotal role in BlackZone’s advertising campaigns, branding endeavours, and social media activities over the coming year.

    BlackZone Mobiles chairman Karan Thukral stated, “It is with great pride that we announce our collaboration with Bollywood Icon Mouni Roy, an actor par excellence of  today’s times. Ms. Roy’s vibrant personality and influential social media footprint are perfectly aligned with our mission to forge a deeper connection with audiences across India. Her grace and sophistication perfectly encapsulate our brand ethos.”

    A proud participant in the “Make in India” initiative, BlackZone is dedicated to expanding its reach beyond urban centers, making inroads into smaller cities and towns across the country.  

    BlackZone Mobiles managing director Kannav Thukral remarked, “Our commitment to excellence is reflected in our sleek designs and the advanced features of our products. Each BlackZone product stands out for its uniqueness. As a ‘Make in India’ advocate, we are focused on creating exceptional mobile devices that combine superior quality with affordability, ranging from our budget-friendly 4G feature phones to our stylish and practical smartwatches, all of which showcase the pinnacle of Indian manufacturing prowess.”

    Situated in Sonipat, Haryana, BlackZone’s expansive manufacturing facility highlights its dedication to promoting local employment and propelling technological innovation within the region. The domestic production of feature phones and smartwatches is a reflection of BlackZone’s ambition to spearhead India’s tech revolution.

    “BlackZone is more than just a brand to me; it epitomizes style itself. Each mobile offers an array of vibrant colours, features distinctive characteristics,” shared Roy.

    The partnership between Mouni Roy and BlackZone signifies a pivotal moment in the brand’s evolution, emphasizing the critical role of nurturing indigenous talent and innovation in shaping the future.

  • Kulfi Collective joins the exclusive global network The Society of Digital Agencies (SoDA)

    Kulfi Collective joins the exclusive global network The Society of Digital Agencies (SoDA)

    Mumbai: Kulfi Collective, the award-winning content network based in Mumbai, has joined the prestigious Society of Digital Agencies (SoDA). SoDA is an exclusive global network, home to renowned agency founders, creative innovators and technology disruptors who help the world’s leading brands imagine and create the future of digital experiences.

    SoDA serves as a dynamic community, fostering connections, collaboration and learning among creative visionaries and agencies who are shaping the forefront of digital innovation. Its members include some of the most innovative and celebrated agencies, product design studios, creative production companies and digital experience consultancies in the world such as Media Monks, Stink Studios, Buck, Jam3, Dept and more. SoDA represents a uniquely vibrant, diverse and collaborative community. Agencies are accepted after a rigorous selection process – endorsed by the SoDA community and admitted to the organisation by a unanimous vote from SoDA’s Board of Directors. Kulfi Collective is the first and only Indian company to secure membership in this exclusive global network so far.

    This membership offers Kulfi Collective unparalleled opportunities for collaboration and knowledge sharing and amplifies its capacity to craft cutting-edge digital experiences and access talent globally to create more value for its roster of clients. “We’re thrilled to be part of this incredible community that is committed to driving innovation and reshaping the digital landscape globally,” said Kulfi Collective co-founder Advait Gupt. “As the only Indian member of SoDA, we are excited to represent creative voices from this region and immerse ourselves in collaborative learning with the finest minds in this space. “

    “SoDA is a global community for founders and leadership teams at some of the world’s most progressive digital design, technology, and product studios. Kulfi Collective has an incredibly sharp, talented, genuine, and ambitious leadership team and they’re most definitely a leader in

    the Indian market. We’re thrilled to welcome the team into our community” adds SoDA executive director Tom Beck.

    This marks a monumental moment in Kulfi Collective’s journey as they continue to work towards operating at the forefront of innovation, creativity and technology. 

  • Sociowash secures Tide Arabia’s digital mandate for a brand revamp

    Sociowash secures Tide Arabia’s digital mandate for a brand revamp

    Mumbai:  Sociowash, an integrated advertising agency, has secured the digital mandate for Tide Arabia, the leading laundry detergent brand in the UAE.

    The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

    The account was won as Sociowash’s successful management of Tide India’s account stood as a testament to the agency’s capabilities. The quality of work delivered reflects the high standards and expertise that Sociowash consistently brings to its clients. The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of the voice of the brand by executing campaigns that will increase engagement and brand recall. The agency will amplify the brand’s digital presence  while resonating with its target audience and help the brand achieve its business objectives

    When asked about the win, Sociowash co-founder Raghav Bagai said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

    Tide Arabia brand director Arushi Sethi said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.” 

  • “Sustainability is anticipated to become a non-negotiable factor in consumer choices”: Danone India’s Sriram Padmanabhan

    “Sustainability is anticipated to become a non-negotiable factor in consumer choices”: Danone India’s Sriram Padmanabhan

    Mumbai: In a world where health-conscious choices are gaining prominence, the need for better nutrition in our day-to-day lives plays a pivotal role in shaping our well-being. At the forefront of this global paradigm is Danone, a renowned food and nutrition company committed to pioneering solutions for a healthier lifestyle.

    Danone India, a prominent player in the food and nutrition domain, reflects the global ethos of its parent company, boasting a sales turnover exceeding 23 billion Euros and a workforce spanning across 57 countries. With a robust portfolio catering to adult nutrition, healthy aging, and child-toddler nutrition, Danone India embodies a fusion of global expertise and local nutritional aspirations.

    Indiantelevision.com caught up with Danone India marketing director Sriram Padmanabhan to discuss the brand’s entry and sustainability efoorts in India, the impact of nutritional drinks on children’s diets, and much more…

    Edited Excerpts:

    On Danone’s launch in India, and the brand setting itself apart in the competitive market

    Danone entered India in 2012. Driven by its mission to bring health to as many people as possible, Danone serves across life stages addressing significant health challenges with its power brands in Dexolac, Protinex, Farex and introduced its global brands Aptamil in 2017. We are committed to innovation, tailoring products to meet the unique nutritional needs and cultural preferences of each region worldwide.

    On Danone’s plan to demonstrate measurable impacts and transparency in its sustainability efforts in India, aligning with the ‘One Planet. One Health’ agenda?

    In line with the Danone Renew strategy, the company has redefined its sustainability journey, focusing on three pillars: health, nature, and people & communities. With a commitment to maximising impact, Danone’s priorities include delivering tastier and healthier food, promoting better choices, and investing in nutrition science. The overarching goal is to bring health through food, preserve nature, and enhance societal well-being. To achieve this, we implement robust monitoring and evaluation systems that track key sustainability metrics across our operations. We prioritise initiatives that not only mitigate environmental impact but also promote societal well-being, such as reducing carbon emissions, conserving water resources, and fostering community engagement.

    On research and development influencing Danone’s approach to product development and innovation in India

    The increased focus on research and development has allowed us to address the unique needs and preferences of Indian consumers. Through R&D, we have introduced products tailored to local tastes while upholding Danone’s global standards of quality and nutrition. We conduct India-specific research and development to ensure our product is tailored to local nutritional requirements. This enables us to continuously enhance and localize our product offerings and contribute meaningfully to the well-being of Indian consumers and the planet.

    On the unique features or benefits that AptaGrow offers to children aged three to six years

    AptaGrow is a scientifically designed health drink that addresses the nutrition requirement of children in the age group of three to six years. With 37 nutrients that contains a unique blend of prebiotics which help in better absorption of vital nutrients essential to support growth, brain development and immunity. It has 100 per cent milk protein and calcium to support height gain, Vitamin A, C, D to support immune health and DHA, iron, folic acid & iodine to support brain development, while the unique blend of prebiotics supports absorption of the essential nutrients. This low-fat, chocolate/vanilla-flavored drink serves as an ideal choice for promoting healthy growth and overall development in children. We have also introduced a first-of-its-kind tool – Aptagrow Growth Chakra, to help mothers measure and understand her child’s holistic growth needs. This tool not only measures the child’s height, weight but also immunity, brain development and overall well-being.

    On Danone’s response to skepticism regarding the need for specialised products like AptaGrow versus promoting whole foods for children’s nutrition, considering the ongoing debate on the influence of nutritional drinks on children’s diets

    While nutritional drinks aren’t substitutes, they serve as valuable additions to children’s diets, fostering overall health and wellness. While we recognise the importance of a well-balanced meal, we also understand that consistently meeting the nutritional needs of your child sometimes might be a challenge.

    Therefore, we launched AptaGrow a scientifically designed milk drink that addresses the nutrition requirement of children in the age group of three to six years. With 37 nutrients it contains a unique blend of prebiotics which help in better absorption of vital nutrients crucial to support growth, brain development and immunity. It has 100 per cent milk protein and calcium to support height gain, Vitamin A, C, D to support immune health and DHA, iron, folic acid & iodine to support brain development, while the unique blend of prebiotics supports absorption of the essential nutrients.

    On the recent revamp of Protinex positioning Danone to maintain its market leadership in India’s adult nutrition sector and on digital strategies complementing this rebranding initiative to enhance customer satisfaction

    Since its inception in 1957, Protinex has been a prominent player in the field of adult nutrition in India. Over the past 65 years, Protinex has earned a strong reputation as a trusted and reliable brand, consistently delivering optimal nutrition to its consumers. Notably, Protinex has emerged as the leading brand in the adult nutrition segment. The recent brand revamp has been envisaged to further strengthen the brand relevance and build affinity across age segments while maintaining brand premium-ness with differentiated health benefits, greater quality, and taste across variants.

    Recognising the immense reach and influence of digital platforms, we aim to harness its potential to connect with our target audience effectively. By incorporating social media into our media mix, we engage consumers, share informative content, and foster meaningful conversations around health and nutrition, thereby amplifying the impact and strengthening our brand relevance.

    On the trends in consumer behavior that you foresee in 2024, particularly in relation to health consciousness and nutrition preferences

    In 2024, consumer behaviour is poised to reflect a heightened emphasis on holistic well-being, encompassing not only nutritional considerations but also mental and emotional health. The trend of viewing food as a holistic solution for overall wellness is expected to persist, with consumers seeking products that not only address nutritional needs but overall development. Moreover, the integration of technology into personalised nutrition plans is expected to become more mainstream, empowering consumers to tailor their dietary choices based on individual health conditions, preferences, and lifestyle.

    Sustainability is anticipated to become a non-negotiable factor in consumer choices, with a growing preference for products from brands that emphasize sustainable practices, eco-friendly packaging, and transparent supply chains. By staying attuned to these evolving consumer trends, brands and manufacturers can strategically position themselves to meet the changing demands of health-conscious consumers.

    On your vision and mission for the next three years

    At Danone, our global mission is “bringing health through food to as many people as possible.” We are committed to continually innovating and providing products and services that align with the nutritional requirements and expectations of consumers throughout their life stages. Our focus is on addressing local nutritional needs and promoting healthier eating habits among Indian consumers. Sustainability is at the core of our operations; we strive to reduce environmental impact while fostering inclusive growth across our supply chain. We are dedicated to making a positive impact on the health and well-being of Indian communities while upholding the highest standards of sustainability and social responsibility.

  • NueGo partners with Delhi Capitals as an associate sponsor for the upcoming cricket season

    NueGo partners with Delhi Capitals as an associate sponsor for the upcoming cricket season

    Mumbai: NueGo, an intercity electric AC bus service from GreenCell Mobility, proudly announces its latest collaboration with Delhi Capitals for the upcoming cricket season, set to commence on 23 February

    NueGo will partner as the Associate Sponsor for the Delhi Capitals cricket franchise. NueGo brand logo will be featured on the leading trouser of the team’s official & training jersey, as part of the deal. This collaboration aligns with NueGo’s core values towards promoting eco-friendly travel and empowering women.

    GreenCell Mobility CEO & MD Devndra Chawla, “Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility – it’s about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond.”

    Delhi Capitals, Interim CEO Sukhvinder Singh “NueGO are one of the leaders in sustainable mobility, and as they aim to expand their vision to inclusivity and women empowerment, we are delighted to welcome them to the Delhi Capitals family as our associate sponsor in this landmark moment for women’s cricket in India. This partnership symbolises our shared values and commitment towards making an impact in society. We look forward to a successful association with NueGo.”

    With this new alliance, NueGo has solidified its position with all three major sports leagues of the country: cricket, football, and kabaddi. This expansion, combined with an existing agreement with Chennaiyan FC, demonstrates NueGo’s continued commitment to fostering an eco-conscious culture and improving women’s sports in the country. Through this cricket partnership, NueGo will aim to inspire and spread awareness about safe and sustainable transportation to a wider audience. 

  • Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Haldiram’s and Times Prime strengthen partnership with year-long exclusive member offer

    Mumbai: We are thrilled to announce the next chapter in our partnership between Haldiram and Times Prime. Following the remarkable ‘Azaadi ka Tyohaar’ celebration, where we joyfully distributed laddoos, we are joining forces once again to offer an exclusive benefit to our valued Times Prime members.

    Haldiram president of retail & QSR Kailash Agarwal, remarked on the partnership, “Building upon our successful collaboration with Times Prime, we are excited to elevate this relationship further. The laddoo distribution by Haldiram’s and Times Prime during ‘Azaadi ka Tyohar” on the occasion of 77 Independence Day, set a high standard. Now, we are pleased to offer Times Prime members a sweet offer of complimentary ‘sweet lassi’ with their orders, enhancing their Haldiram experience as a token of our appreciation.”

    Times Prime founder and business head Harshita Singh reflected on the partnership’s evolution, saying, “Transitioning from a one-off campaign to a year-long collaboration with Haldiram’s underscores our commitment to providing our members with unparalleled value and unique experiences. The positive response to our initial effort has not only motivated us to continue but also deepened our partnership, starting with this exclusive offer.”

    This new milestone in the collaboration between Haldiram and Times Prime celebrates the innovation and tradition embodied by both brands. It reflects a mutual dedication to delivering memorable and value-driven experiences to customers.

    Times Prime members are warmly invited to savour this special offer, symbolizing the enduring partnership and shared appreciation for their continued support. Both organizations eagerly anticipate bringing more value, joy, and innovative benefits to the Times Prime membership experience throughout the year.