ITV

Category: Marketing

  • TAM AdEx: Rewinding 2023 for advertising in music genre

    TAM AdEx: Rewinding 2023 for advertising in music genre

    Mumbai: TAM AdEx India has released a report on television medium – reminiscing 2023 for advertising in music genre.

    Trends: Ad volumes/channel in music genre: 46 per cent rise in 2023 compared to 2019

    Ad volumes for movie genre per channel witnessed growth during 2021 and 2022 with 37 per cent and 42 per cent share compared to 2019. Whereas, 2023 observed growth in ad volumes by three per cent over 2022 for movie genre. Compared to Q’4 of 2023, there was growth in ad volumes of 17 per cent in Q’2 of 2023.

    Share of music genre in overall TV advertising: 2019-23

    Over the past five years, the music genre constituted a share of ad volumes ranging from 11 per cent to 13 per cent.

    Top five sub-genres of music genre

    Tamil and Punjabi Music sub-genre maintained their ranks in 2023 over 2022, with Tamil having 18 per cent share of ad volumes and Punjabi 13 per cent share in 2023. Together, the top five music sub-genres accounted for 55 per cent share of ad volumes in 2023.

    Leading sectors: Top 10 sectors added 95 per cent ad volume share for ‘music’ advertising

    In 2023, the F&B sector emerged as the top contributor to ad volumes within the music genre, accounting for a 26 per cent share. During 2023, the top eight sectors retained their respective positions compared to 2022.

    Leading categories: Toilet soaps (nine per cent) led the music genre’s category in 2023

    During 2023, the top 10 categories had a collective share of 42 per cent with Toilet Soaps leading the list. Tea entered the top 10 list of categories in 2023 with three per cent share of ad volumes compared to 2022. Out of the top 10 categories present in 2023, five of them belonged to Food & Beverages Sector.

    Top growing categories: 100 plus categories registered positive growth

    Toilet soaps saw the highest increase in ad seconds (55 per cent), while eye make up topped in terms of growth percent with eight times growth during 2023 compared to 2022 in music genre.

    Leading advertisers: 2023 – 760 plus players were present in the music genre

    Top 10 advertisers contributed 70 per cent share of music genre’s ad volumes. Reckitt Benckiser and HUL retained their first and second positions during 2023 with 24 per cent and 21 per cent share of ad volumes. ITC was the only new entrant during 2023 compared to 2022.

    Exclusive^ advertisers present in music genre: Y 2023

    Over 45 advertisers publicised exclusively in music genre during 2023. Juniors Fashion Week was the top exclusive^ advertiser in Music Genre followed by Jay EII Healthcare.

    ^ Present in music genre but not in other genres

    Leading exclusive advertisers: 2023

    Over 295 advertisers exclusively publicized during 2023 in the music genre. In the year 2023, Bacardi Martini India emerged as the leading exclusive advertiser over 2022.

    Present in 2023 but not in 2022

    Leading brands of 2023: Over 1,980 brands were present in music genre during 2023

    The top 10 brands contributed 17 per cent share of music ad volumes. Dettol Antiseptic Liquid secured the first position with three per cent share of ad volumes in 2023. The top five brands retained their respective positions during 2023 over 2022. Veet Pure, Santoor Sandal, and Turmeric & Surf Excel Easy Wash were new entrants in 2023 compared to 2022. Mortein Smart Plus was an exclusive brand that entered the top 10 list and secured ninth position in 2023 over 2022.

    Advertising share by time bands in music genre

    Prime time garnered highest share of ad volumes of 32 per cent followed by afternoon with 27 per cent in 2023. Primetime, afternoon & morning time bands together added 74 per cent share of music genre ad volumes.

    Ad size in the music genre: 2023 and 2022

    Ad size of 20-40 seconds was majorly preferred by advertisers in both 2023 and 2022 with 72 per cent and 69 per cent share of ad volumes respectively.

  • The human touch in an AI-powered world: Finding balance in influencer marketing

    The human touch in an AI-powered world: Finding balance in influencer marketing

    Mumbai: In the ever-evolving landscape of influencer marketing, where bytes and pixels dominate the scene, one might think that the organic essence of human touch is on the brink of getting lost in translation.

    Algorithms and analytics dominate the discourse across multifarious industries. We are barrelling towards an ecosystem where the essence of understanding nuances and having layered thoughts can become a far cry. In this pursuit of excellence and unbridled optimization, anything and everything is susceptible to change.

    Let’s hit pause and recalibrate our thinking machines for a moment and take a stroll down the avenues of influencer marketing. Here, authenticity reigns supreme. The foundation of any successful campaign is built on genuine connections and stories that resonate on a human level. It is this delicate yet potent human touch that transforms a simple message into a powerful narrative, engaging audiences with authenticity and warmth.

    But, what about the dark cloud that hangs over this domain? The cloud that pumps obscure data with the intention of deceiving.

    As the influence of the reel world and the real world intertwines, AI has emerged as a formidable guardian against fraudulent activities in influencer marketing. It meticulously navigates through expanses of data, discerning patterns and rigorously examines engagement metrics, identifying anomalies such as unanticipated surges in follower count or erratic engagement ratios, thus unveiling potential inconsistencies.

    Through a careful exploration of audience demographics, AI unearths irregularities that may signify the presence of counterfeit followers or fabricated engagement. Additionally, it judiciously contrasts influencers’ engagement metrics against established industry standards, thereby facilitating a nuanced evaluation of authenticity.

    Utilizing advanced methodologies in data analytics coupled with insightful sentiment analysis, AI proficiently differentiates between authentic engagements and those mired in duplicity. Consequently, brands are afforded the invaluable capability of making judicious collaborations fortified with discerning insights, thus navigating the intricate landscapes of influencer marketing with assured confidence and strategic precision.

    While this issue persists, another challenge is catering to the exponential rise of smartphone users in India. It’s estimated that over 800 million people in this country use smartphones as the internet has penetrated all dimensions of society. This in itself is a puzzle for any brand to solve as there is no one-size fits all solution. India has always been a melting pot of culture and diversity. Finding vernacular influencers who resonate with niche communities has always been a colossal task.

    Well, it used to be. With the influx of AI, we are no longer unequipped to deal with the challenges that we face today. AI tools are no longer merely backstage hands; they are co-directors, enhancing and elevating the message.

    However, safeguarding the essence of human creativity and ingenuity is paramount. How can we ensure it isn’t eclipsed by the luminous advancements of technology?

    What it might need is a curious expedition, exploring uncharted territories where technology dovetails with humanity. It might need to be backed with a thoughtful philosophy of ‘The Butterfly Effect’, with its essence in fostering a space where technology and humanity waltz in a seamless rhythm, each step synchronized to enhance and not overshadow the other.

    We don’t want to create a tool to replace the human element but to complement it, creating a symphony of technological innovation interwoven with human intuition. It’s about nurturing connections that resonate with genuine human experiences and emotions, ensuring the narratives spun are not just heard but felt, echoing in the hearts and minds of audiences.

    The promise lies in authentic narratives and fortified campaign integrity through vigilant fraud detection, that fosters streamlined workflows and data-driven decisions, technologically enriched by AI’s infinite potential, yet at the heart of it the human touch will continue to thrive, curate, and captivate.

    The author of this article is Buffalo Soldiers co-founder and head of delivery Arnab Kundu.

  • Weekend Unwind with: DiamondXE’s Deepali Vijay Jain

    Weekend Unwind with: DiamondXE’s Deepali Vijay Jain

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have DiamondXE’s founder chairwomen Deepali Vijay Jain.

    With DiamondXE, she has given India its first online diamond exchange that revolutionises the way diamonds are bought and supplied. She is based out of Dubai where she has established Meraki, an upscale jewellery boutique catering to discerning clients in the high-end market. Her entrepreneurial spirit extends to the culinary realm, where she owns and manages an Indian-Mughlai restaurant chain renowned for its authentic cuisine. Hailing from a family of diamantaires who have been in the business for generations, Jain has inherited the passion, expertise and network integral for success in the trade.

    Embracing the cosmopolitan lifestyle in Dubai, she finds joy in travel, shopping, and socializing. Living life on her own terms, she relentlessly pursues her dreams and ambitions, leaving an indelible mark on both the diamond industry and the realms she ventures into.

    Without further ado, here it goes…

    Your mantra for life
    A. Live, learn, love, and leave a legacy. I believe this summarizes the four dimensions of a fulfilling life- physical, mental, emotional, and spiritual. It’s a reminder to make the most of our time and talents, while striving to make a positive impact on the world.

    A book you are currently reading/plan to read
    A. I’m currently reading “The Diamond Cutter: The Buddha on Managing Your Business and Your Life.” It’s a fascinating and inspiring book that applies the ancient wisdom of Tibetan Buddhism to the modern world of business and success.

    Your fitness mantra, especially during the pandemic
    A. Stay active, stay healthy, stay happy. I made sure to exercise regularly, eat healthy, sleep well, and I also indulged in some self-care and pampering such as spa days at home, and digital detox.

    Your comfort food
    A. Hands down, it has to be Dal Makhni and rice. It’s my ultimate comfort food and evokes a deep connection to my roots and culture.

    When the chips are down a quote/philosophy that keeps you going
    A. “Diamonds are made under pressure.” This quote always motivates me to face the challenges and overcome the obstacles, and to emerge stronger and brighter.

    Your guilty pleasure
    A. My ultimate indulgence is collecting the rarest fancy color diamonds. The charm of expanding my treasure trove is simply irresistible. In my view, one can never have too many of these amazing jewels!

    When was the last time you tried something new?
    A. I tried making sushi all by myself a few days ago, and it was a fun and satisfying experience. I enjoy experimenting with different cuisines and recipes, and making sushi was a skill I had always wanted to acquire. It was not as hard as I thought, and I enjoyed the process and the result.

    A life lesson you learned the hard way
    A. Trust your instincts, and don’t let anyone take you for granted. I learned this the hard way when I faced a major setback because of someone I trusted. It was a difficult and eye-opening experience, but it also taught me to be more careful and discerning.

    What gets you excited about life?
    A. The endless possibilities and opportunities that life offers. I get excited about learning new things, meeting new people, exploring new places, and creating new experiences.

    What’s on top of your bucket list?
    A. To learn and understand different cultures. I think it is a fascinating and enriching way to expand my knowledge and worldview. I have this curiosity and passion to explore the diversity and beauty of human expressions, values and traditions. I hope to travel to less-visited countries, interact with the local people, and immerse myself in their culture.

    If you could give one piece of advice to your younger self, what would it be?
    A. Believe in yourself, and don’t let anyone tell you what you can or cannot do. You have the potential and the power to achieve anything you set your mind to, and you don’t need anyone’s approval or validation.

    One thing you would most like to change about the world
    A. I would most like to increase education and literacy levels worldwide. Education is the key to empowerment, enabling people to develop skills, knowledge, and confidence. It cultivates critical thinking, creativity and innovation, contributing to global socio-economic development, peace and prosperity.

    An activity that keeps you motivated/charged during tough times
    A. Cooking is my solace and inspiration during challenging moments. It’s not just a hobby, it is my creative outlet and a genuine source of joy. Experimenting with new dishes and flavours, and sharing them with loved ones brings fulfilment and energy, making even the toughest times more manageable.

    What lifts your spirits when life gets you down?
    A. My family and friends. They are my support system and my cheerleaders, and they always provide comfort and encouragement when life gets tough. They are always there for me; to listen, to advise, and to uplift me.

    Your go-to stress buster
    A. None other than spending quality time with my two dogs! They are my perfect antidote to stress, lifting my spirits with their playful and affectionate nature. Their amusing antics bring joy and laughter, while moments of relaxation come easy with cuddles on the couch or leisurely walks in the park. They are not just my pets but cherished stress relievers, always ready to brighten my day.

  • Clix Capital salutes Indian MSMEs determination with Jazba campaign

    Clix Capital salutes Indian MSMEs determination with Jazba campaign

    Mumbai: Clix Capital, one of India’s fastest-growing new-age NBFCs, has announced the launch of a new campaign ‘Har Jazbe Ke Liye’, which celebrates entrepreneurial journeys and determination of MSMEs from across the country’s length and breadth, that has been made possible by its quick and accessible business loans, school financing, loan against property and healthcare equipment finance. Recognising that passionate business owners, entrepreneurs, and professionals often need access to timely and adequate finances to support their ventures and aspirations of supporting society, Clix Capital’s new campaign demonstrates how it stands firmly with individuals carrying the indomitable spirit, with the principal thought ‘Har Jazbe Ke Liye’.

    To announce the campaign, the company has launched three digital films on its owned channels i.e. LinkedIn, Twitter, and Instagram. The digital films are conceptualized and produced by House of Omnific in association with Clix Capital. Through this campaign, the company salutes the fighting spirit of entrepreneurs and small business owners who strive for excellence despite being financially underserved.

    The series of three ad films showcase the unwavering commitment of a doctor, who can procure a hi-tech CT scan machine at his clinic in a small town, a principal of a school who can promote girl child education and help students with digital skilling by adding a computer lab facility, and a woman entrepreneur who can scale her feminine hygiene products business to meet rapidly growing rural demand.

    India as a country is growing rapidly and is on its way, to being the third-largest economy in the world by 2027. Sectors like healthcare equipment, MSMEs, and education are the major contributors to the Indian economy and have played an integral role in employment generation. The sectors also support India’s dream of becoming a $5 trillion economy.

    With this campaign, Clix Capital aims to reaffirm its commitment to empowering Indian MSMEs with its array of financial solutions leading them on their path to success. It is this indomitable spirit that forms the cornerstone of Clix Capital’s ethos. This campaign is aligned with the purpose of the company i.e. being a responsible lender that is taking strides towards developing the India of the future.

    Commenting on the launch of the Jazba campaign, Clix Capital CEO Rakesh Kaul said, “We at Clix Capital are committed to the holistic development of the nation and creating a positive impact on the lives of thousands of entrepreneurs that are seeking loans to grow their businesses. With the launch of the Jazba Campaign, we aim to salute the courage of our customers who are ready to take the next step in their entrepreneurial journey. As a lender focused on meeting the financial needs of underserved MSMEs and entrepreneurs, we are constantly inspired by the resilience and passion of the people we serve. We truly believe in the India growth story and are proud to be a part of the journey of the ever-growing community of pool of homegrown businesses and enterprising ventures that building the future of the country.”

    Recently, Clix Capital entered into a co-lending partnership with Karnataka Bank to extend loans to MSMEs across India. The company had reported strong results in the H1’FY23 with over Rs 5000 crore AUM and a 200 per cent surge in PAT. The company also created a new milestone of disbursing over Rs 20,000 crore of loans in total, having supported thousands of deserving MSMEs and SMEs for their growth ambitions and in creating jobs for our economy. The company is expanding its Phygital coverage rapidly, with a presence in 28 cities and covering over 50 locations across India. With a workforce of over 650 employees, Clix Capital aims to make significant strides towards its 10,000 Crs AUM journey.

  • Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Mumbai: Philips India revolutionizes male grooming with its latest campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricket icon Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool for achieving salon-like precision, underscoring the brand’s commitment to provide high-quality grooming solutions.

    The campaign film prominently highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the unique Twin Trim blades, which ensure a precise trim and deliver a polished, professional finish in the convenience of one’s home. The campaign’s tagline, “#BarberkeBaraber,” succinctly encapsulates the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a skilled barber.

    Commenting on the campaign, Philips Indian subcontinent business head – personal health Deepali Agarwal stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”

    The Philips All-in-One Trimmer stands as a grooming powerhouse, delivering an impressive 120 minutes of cordless operation with just a one-hour charge. It offers multiple options to consumers in the form of it 7000 series and 9000 series. Boasting multiple attachments, it offers a comprehensive solution for grooming from head to toe.  Its advanced Twin Trim blades are meticulously engineered to guarantee maximum precision in every trim. Embrace the transformative shift in grooming standards with the Philips All-in-One Trimmer and actively engage in the ongoing discourse regarding contemporary male grooming. Elevate your grooming experience with a device that epitomizes efficiency, precision, and innovation.

  • MRSI’s honours Partha Rakshit & Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023

    MRSI’s honours Partha Rakshit & Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023

    Mumbai: The Market Research Society of India (MRSI) instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of India’s market research and insights industry. Among the many categories, MRSI each year also recognises the industry’s veterans for their significant contribution.  MRSI’s Golden Key Awards 2023  honoured Partha Rakshit and Pranesh Mishra, two of India’s most notable personalities from across the research and insights industry for the Lifetime Achievement Award.

    One of India’s most respected market research professionals, Partha Rakshit has over five decades of experience. He currently serves on the Board of the NorthPoint Centre of Learning, wherein he guides their marketing research, media and analytics programs. Rakshit last served as the managing director South Asia at Nielsen, from where he retired in  2010.

    Among his many achievements, Rakshit was a key member in the committee that worked on formulating and establishing SEC variables in India. He served as MRSI’s President from 1992-94. He was a founding member of the National Readership Survey Council. He served as a Member of the Board of Governors of the Advertising Standards Council of India (ASCI) during 1996 to 2016 and its President from 2013-2014. Rakshit was recognized for a new method for election forecasts in India which enabled the adoption of much lower sample sizes. Rakshit holds a Master’s degree in Management from the Jamnalal Bajaj Institute of Management Studies, Mumbai.

    Pranesh Mishra, the second awardee, is the chairman and managing director at global marketing analytics and insight consulting company Brandscapes Worldwide which he founded in 2008. His 40-plus years’ experience covers strategic leadership roles in marketing, brand development, advertising, and consumer insights across several consumer products and services.

    Prior to Brandscapes Worldwide, Mishra was associated with Lowe & Partners, MashreqBank, Pathfinders, among other organizations. Moreover, he led brand and communications strategy development for Fortune 500 brands including  Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC. A Physics graduate from Delhi University and an MBA from the Indian Institute of Management, Ahmedabad, Mishra is a passionate student of human insights.

    The Market Research Society of India extend their gratitude to both Partha Rakshit and Pranesh Mishra for their valuable contribution to the Indian and global research and insights sector.

  • Togeth૪ing: Connecting users for inclusive shared experiences

    Togeth૪ing: Connecting users for inclusive shared experiences

    Mumbai: Togeth૪ing, an innovative app at the forefront of reshaping virtual social connectivity, has made waves since its launch earlier this year. Its latest feature enhances the user experience by allowing friends and family to seamlessly enjoy movies, music, and interactive conversations as if they were physically together, with just a quick scan of a QR code and a shared link. This simplicity underscores the app’s commitment to user-friendly design and accessibility.

    Taking the co-action experience to new heights, Togeth૪ing introduces instant coupons during co-watching and co-listening sessions. These coupons offer exclusive advantages to participants, creating a dynamic and rewarding virtual environment. Users can now indulge in their favourite entertainment while also reaping the benefits of shared experiences. Togeth૪ing isn’t merely a virtual hangout; it’s a space where co-action translates into tangible rewards.

    These coupons encompass a range of exciting offers, including discounts at restaurants and other hospitality outlets. By doing so, Togeth૪ing is redefining hospitality interactions and customer engagement. Speaking about the rationale behind introducing restaurant coupons within the app, founder Maadhav Bhide stated, “It’s the easiest way to reward the user. It is a straightforward and efficient method of incentivizing users. Unlike other reward systems that may require complex mechanisms or extensive point accumulation, offering discounts on food is immediate and universally appealing. Food is a necessity, and offering discounts on it ensures everyone benefits according to their preferences. It’s an endless commodity for a rewards program.”

    Togeth૪ing has forged partnerships with reputable establishments, many of which have seen a positive impact on their business. Maadhav Bhide explained, “Our interactive capabilities enable businesses to gamify their offerings, driving engagement, data collection, and entertainment simultaneously. This leads to increased foot traffic, brand engagement, and heightened brand awareness.” He added, “Initially, the concept seemed daunting as it’s rare to gamify content collaboration and interactivity while offering rewards from partner restaurants to users. However, the response, though cautious, has been a success. We’re witnessing a noticeable and exciting increase in walk-ins.”

    Ensuring utmost security, Togeth૪ing allows users to connect through various channels such as WhatsApp, Facebook, Instagram, and email with their social circles. This commitment to a 100 per cent secure platform reinforces trust, fostering authentic two-way communication that mirrors in-person interactions closely. With safety and security prioritized, users can engage with confidence, knowing that their privacy is respected. By combining entertainment, rewards, and security, Togeth૪ing creates an inclusive environment where users can connect, engage, and enjoy shared experiences to the fullest.

  • Anupam Mittal teases next project with iconic tagline ‘Yeh Dil Maange More’

    Anupam Mittal teases next project with iconic tagline ‘Yeh Dil Maange More’

    Mumbai: Anupam Mittal, the enigmatic founder of a prominent matchmaking platform, also recognised for his role as a sharp-witted judge on a popular reality show, has become a notable figure in the business and entertainment industry.

    But now, the buzz in the business corridors is hinting at something new. Anupam Mittal, known for his audacious ventures, recently set the social media world on fire with a cryptic Instagram reel. In his latest reel, he said, “Itne dillon ko milaane ke baad bhi, apni gaadi aagey badh rahi phir bhi… Yeh Dil Maange More. Maybe it’s about time I do something about this dil ki feeling?”.

    As online chatter peaks, one can’t help but wonder: What’s Anupam Mittal up to now? With a tagline reminiscent of Pepsi’s iconic ’90s campaign, ‘Yeh Dil Maange More,’ his followers are leaving no stone unturned to decode the message. While the details remain under wraps for now, people are flooding his Instagram with comments, each trying to crack the code and predict his next move. Curiosity is infectious, and it seems like everyone is eagerly awaiting the big reveal.

    As his announcement continues to drive conversations on social media and in the offline world, the question looms large: With a tagline echoing Pepsi’s memorable slogan, “Yeh Dil Maange More”, – What will Anupam Mittal unveil next, and how will it reshape the entrepreneurial landscape?

  • Global CIO Conclave unveiled in New Delhi

    Global CIO Conclave unveiled in New Delhi

    Mumbai: Corporate titans and public sector leaders graced the Sufi Music Gala hosted by Global CIO Conclave, joined by prominent entrepreneurs. The event was held at Rustique, Essex Farms, New Delhi New Delhi on Thursday, 22 February 2024. The evening was dedicated to the announcement of an upcoming conclave to be held in April this year. Renowned Sufi singing trio, the Nizami Bandhu enthralled the audience with their performance with their mystical songs and tunes.

    The Global CIO Conclave is a unique platform designed to explore fresh opportunities, shed light on perspectives, engage in thought-provoking conversations, and extract valuable insights into the seismic shifts shaping the IT and Business landscape. It promises a wealth of shared experiences from esteemed C-suites and top executives.

    At the dinner and musical night, the upcoming event organized by Global CIO Conclave was formally announced. The upcoming event is dedicated to discussion and exchange of thoughts among the fraternity of information officers with some of the leading corporates and enterprises and will be attended by some the leading corporate pundits and industry leaders. The event, ‘Transforming the Digital Landscape of IT and Business’, will be held on Friday, 19 April 2024 at The Eros Hotel, New Delhi.

    Global CIO Conclave founder and CEO Awnesh Gulati said, “It was coming together of some of the great corporate minds of our times. We are delighted to bring such esteemed guests together at this dinner and expect a great upcoming conclave at New Delhi. The event would help add value to the corporate functioning in relation to information sharing and the overall development of the sector in this new digital age.”

    This is going to be a thoughtfully planned corporate engagement conclave for leading corporate heads, to share their valuable inputs on the current industry trends in concern with exchange of information and security. Chief information officers (CIOs), chief information security officer (CISOs), chief technology officers (CTOs), chief development officers (CDOs) would benefit from the knowledge shared during the conclave.

    He further added, “It would be aimed to discuss topics like mounting expectations on CIOs/IT Leaders pose unprecedented challenges, demanding an adept response to improve business outcomes, revolutionize business models, modernize technology, and elevate customer experiences.

    Topics planned for the event include, Demystifying Digital Evolution, Cultivating a culture of creativity and change in technologies, Building a Secure Digital Fortress: Discussing the latest trends, threats, and best practices in cyber security, Thriving in the Age of Algorithm-Assisted Decisions, Analyse and Strategize for the Circular Economy, and Weaving IT, Business and CX into a seamless tapestry and many more.

    Ministry of External Affairs, government of India, guest chief technology officer, passport Seva Programme Golok Kumar Simli said, “The dinner event was a great opportunity to interact with fellow industry colleagues and be prepared about the upcoming conclave. I look forward to the conclave, where like-minded senior executives would come together to talk about common challenges faced by the industry.”

  • Ipsos India bags two key awards at the MRSI-organised Golden Key Awards 2023

    Ipsos India bags two key awards at the MRSI-organised Golden Key Awards 2023

    Mumbai: Ipsos India has bagged two prestigious awards at the Market Research Society of India (MRSI) organized, the Golden Key Awards 2023 (GKA 2023). The awards won were in the categories of the Most Effective Storyteller (won jointly with Nestlé and the Best Operations Team of the Year. The awards were held on February 21st, 2024 at The Leela Ambience Hotel, Gurugram.  

    The Most Effective Storyteller award was for the acclaimed recognition of the paper produced in collaboration with Nestlé, that underscored the significance of fundamental storytelling elements in conveying meaningful insights. As the the widely accepted adage goes: Insights are delivered, stories are heard, and movies leave a lasting impact – this encapsulated the distinctive aspect of the winning paper.

    It adopted a novel approach of movie-based storytelling, to vividly illustrate the experiences of Generation Z. The team of Ipsos, Shelly Jain (research director, Ipsos UU), Maitreyi Mangrati (executive director, service line leader, Synthesio), and Ashwini Sirsikar (group service line leader, Ipsos UU and Synthesio), confabulated and conceptualized this innovative approach. And complemented by key inputs from client partner, Nestlé and Abhinav Goel (lead consumer insights, Nestlé). Ergo, the collective effort redefined the power of storytelling, delivering impactful insights.

    “Generation Z is a not only a very important target set for Nestlé but also reflects on the new employees entering the workforce. To understand them in reality, Ipsos conducted an important research, understanding the cohort in detail and more importantly bringing  them alive in a unique way that aroused the curiosity of all the stakeholders,” said Nestlé director strategy and marketing communication, South Asia region Chandan Mukherji.

    “Ipsos India is a strong advocate for using the storytelling principles for delivering insights. We realised that we needed to do something different for the insights to be impactful and memorable since there was already so much that was known about Gen Z. Short, engaging and well woven, data-led business narratives are the need of the hour and what better way to deliver insights than using the magic of cinema! We used the classical story arc to build and deliver the narrative in the form of a short movie, complete with a trailer to create excitement, expert speak and a meet with the cast on the big day,” stated Ipsos UU and Synthesio group service line leader Ashwini Sirsikar.

    In case of the 2nd win, for the Best Operations Team of the Year Award, public affairs executive director Mridula Mishra elaborated, “Pey Jal Survekshan was done in 485 major cities in India where views of citizens were captured for the water supply related services provided by the Urban Local Bodies. We reached out to 5 lac plus citizens in this process and provided meaningful insights to the client for planning the next course of action.”

    Ipsos India operations director Meghana Kelkar said, “The Ipsos Operations team was honoured with the Best Operations Team of the Year award at the MRSI Golden Key Awards, 2023. We also had the distinction of shortlisting of two finalists in the same category. We demonstrated operational excellence as we successfully conducted the world’s largest sanitation & cleanliness survey, the Swachh Bharat Survekshan Urban & Swachh Bharat Survekshan Grameen, and the Pey Jal survey, India’s first unique urban water quality survey. It’s a matter of immense pride to win one and for the other project to be a finalist in this prestigious category. Our work was on full display at the great GKA 2023 platform.”

    Apart from the research team led by Mridula Mishra and her team. The Operations team comprised of Meghana S Kelkar (operations director), Surojit Podder (associate director-field), Sonia Marwah, (associate director-field), Dilip Mishra (associate director- field) and Jaspreet Singh (senior manager-field).

    Ipsos in India CEO Amit Adarkar expressed his joy with the stellar performance by his teams. He said, “It is a matter of great pride and honour for everyone in Ipsos, that our two teams have picked up these much coveted awards. While it is our constant  endeavour to provide clients with the best in class solutions and deliver impactful work to provide them with the market leading position, awards validate our work. For us, the total of 8 finalists on the GKA 2023 is in itself a significant achievement. We keep the tempo going.”    

    Golden Key Awards

    MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients’ business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.

    MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business.

    MRSI Golden Key Awards 2023 continue to be a beacon of recognition and celebration, honoring the vital role of research & insights and researchers in driving business growth. In a world where research often operates behind the scenes, supporting the more visible facets of branding, marketing, and business strategy, these awards serve as a platform to shine a well-deserved spotlight on the dedicated professionals in the field.

    The 2023 edition is set to take place at The Leela Ambiance, Gurgaon on 21 February 2024.