ITV

Category: Marketing

  • Noida International Airport Awards Laqshya Media Group exclusive advertising contract

    Noida International Airport Awards Laqshya Media Group exclusive advertising contract

    Mumbai: Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.

    This blend of modern advertising mediums with traditional themes will create a vibrant and cohesive environment where diverse brands converge under a unified design philosophy. The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers.

    Speaking on the occasion, Noida International Airport chief executive officer Christoph Schnellmann said, “With this partnership with Laqshya Media Group, we’re embracing the opportunity to curate an engaging and immersive environment that captivates and engages travellers. Laqshya Media Group brings a wealth of experience in innovative and interactive advertising mediums, and together, we strive to evoke emotions, spark curiosity, and enhance the overall travel experience at Noida International Airport.

    “Our partnership with Noida International Airport underscores our commitment to delivering innovative advertising solutions that resonate with passengers and enhance their airport experience. We are well-equipped to create impactful and innovative advertising infrastructure that drives results and elevates brand visibility; Laqshya Media Group is dedicated to optimising brand visibility and engagement among premium international and domestic passengers as they navigate the airport from arrival to departure. By strategically placing advertisements along passengers’ journey paths, Laqshya ensures maximum exposure and impact for its clients’ brands, effectively capturing the attention of the airport’s discerning audience.” said Laqshya Media Group managing director Alok Jalan.

    He further added, “With this latest advancement, Laqshya Media now possesses advertising rights at three prominent airports: Noida International Airport in the NCR region, Rajiv Gandhi International Airport in Hyderabad and Cochin International Airport. We also maintain a widespread presence nationwide across traditional and innovative media platforms.”

    Noida International Airport will combine Indian culture and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India. The first phase of the airport, featuring one runway and one terminal, will have the capacity to handle traffic of 12 million passengers annually. Upon completion of all four development phases, the airport will be able to cater to 70 million passengers per year.  

  • Women’s Day special: Budget-friendly buys to pamper the woman in your life

    Women’s Day special: Budget-friendly buys to pamper the woman in your life

    Mumbai: Celebrate Women’s Day by treating the special women in your life to nourishing hair care essentials. Given below is a hand-picked selection of hair care products like hair oils and styling serums that will make her hair look gorgeous and healthy. Ideal for women who value practical and effective hair care, these budget-friendly gifting options are a heartfelt way to express your love and appreciation, this Women’s Day.

    For salon-smooth hair – Livon Anti-frizz Serum: This on-the-go product by Marico goes beyond regular hair care. Livon Anti-frizz Serum is your trustworthy hairstyling companion, suitable for all hair types. Enriched with Vitamin E and Argan Oil, Livon instantly cuts through frizz and gives you salon-smooth hair with an ultra-glossy finish. It helps tame the frizz giving you the perfect opportunity to flaunt your hair and style it for a perfect occasion. So, make this product a part of your hair styling routine and step out with the confidence of a salon-finished look, always! Livon Serum is available in 20ml, 50ml & 100ml bottles at leading department stores and on e-commerce websites like Amazon, Myntra, Nykaa and Flipkart. Also, there is a Livon for every hairstyling need.

    For hair with natural long-lasting shine – Parachute Advansed Jasmine Hair Oil: We all want hair that not only looks beautiful but also radiates a healthy shine. Parachute Advansed Jasmine Hair Oil is a non-sticky, lightweight hair oil. Enriched with vitamin E, it helps reduce hair damage and repairs and strengthens your hair thereby restoring the natural, long-lasting shine your hair deserves. This product combines the goodness of Coconut hair oil with the soothing aroma of Jasmine, resulting in an enchanting scent that soothes the senses, leaving you feeling refreshed. Parachute Advansed Jasmine Hair Oil is now available in 45ml, 90ml, 190ml, 300ml, 400ml and 500ml bottles at leading department stores and on e-Commerce websites like Flipkart and Amazon.

    For soft hair that gives you the freedom to style as you wish – Parachute Advansed Aloe Vera Enriched Coconut Hair Oil: Super soft, nourished hair is the key to expressing your unique personality. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil, a lightweight & non-sticky hair oil, is just what you need. The nourishment of Coconut and the conditioning benefits of Aloe Vera give you soft hair that give you the freedom to style and wear your hair just the way you want to, with utmost ease. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil is available in 90ml, 150ml, 250ml, and 400ml bottles at leading department stores and on e-Commerce websites like Amazon and Flipkart.

    For nourished hair – Parachute Advansed Gold:

    Parachute Advansed Gold Hair Oil, enriched with the goodness of Coconut has the unique ability to go up to 10X deep and provide your hair with the superior nourishment that it needs, giving you truly beautiful hair. And hair that is nourished from within has a life force of its own. So, choose only the best that your hair truly deserves. Parachute Advansed Gold Hair Oil is now available in 90 ml, 190 ml and 400 ml bottles at leading department stores and on e-commerce websites like Amazon, Nykaa and Flipkart.

    For long, thick and black hair – Parachute Advansed Sampoorna:  

    If you believe in giving nothing but the best nourishment to your hair, then start regularly oiling your hair with Parachute Advansed Sampoorna. This all-encompassing hair oil with the goodness of 5 exceptional herbs such as Hibiscus, Curry leaves, Methi, Amla and Aloe combined with the goodness of Coconut is here to give you long, thick and black hair. Parachute Advansed Sampoorna is now available at all leading retail outlets across Tamil Nadu and Karnataka. It is also available on e-commerce websites like Amazon and Flipkart.

    For longer, stronger, and healthier hair – Parachute Advansed Onion Hair Oil:

    If you’re looking to prevent hair fall and hair thinning, Parachute Advansed Onion Hair Oil is exactly what you need. Enriched with two – the goodness of Coconut and the power of Onion, it helps your hair grow longer, stronger, and healthier. Onion extract is rich in antioxidants that promote hair growth. Coconut is loaded with vitamins, triglycerides, and natural polyphenols that provide deep nourishment to hair. Parachute Advansed Onion Hair Oil is available in 200ml bottles at leading department stores and on e-commerce websites like Amazon and Flipkart.

    For strong and beautiful hair: Nihar Naturals Hair Oil

    Now you can get thick & beautiful hair with Nihar Naturals Hair Oil which consists of Coconut, Methi and Jasmine. Coconut and Methi have vitamins & nutrients that make hair thick, strong, soft & shiny. Jasmine extracts give a pleasing fragrance to your hair. Nihar Naturals is a light, non-greasy hair oil, just right for beautiful hair. Nihar Naturals Hair Oil is available in 90ml & 200ml bottles in all leading outlets across West Bengal.

    For damage repair – hair & care: The all-new Hair & Care Pro Blend Damage Repair Oil & Shampoo is a remarkable blend of three natural ingredients – Avocado, Aloe Vera & Olive Oil – that help protect your hair from the potential damage caused by styling heat, colouring, chemicals and pollution. Say no to hair damage seen in the forms of hair breakage, frizz & split ends, making hair look dull & rough. With regular use, this repairs up to 100% Damage*! Avocado fortifies hair strands, enhancing overall hair health, while Aloe Vera provides deep conditioning and reduces dryness & hair fall. Olive oil, known to be rich in Vitamin E and antioxidants, provides strong and nourished hair. Hair & Care Pro Blend Damage Repair Oil & Shampoo will be available in a combo of 300 ml+300ml, on leading e-commerce websites like Flipkart & Amazon.

    *Refers to surface damage. Based on lab studies on hair breakage vs untreated hair.

  • 73 per cent urban Indians see Ram Temple consecration boosting BJP/NDA vote bank: Ipsos IndiaBus Ram Temple Perception Poll

    73 per cent urban Indians see Ram Temple consecration boosting BJP/NDA vote bank: Ipsos IndiaBus Ram Temple Perception Poll

    Mumbai: The consecration ceremony of the Ram Temple in Ayodhya was held on 22 January 2024. PM Narendra Modi was present at the temple and about 7,000 devotees including celebrities and prominent figures in society were present, who were there by invitation.

    A lot has been written about the timing of the opening with general elections coming up this year.  What are the views of the common man? Ipsos, a leading global market research conducted a survey among urban Indians to capture their views on how they perceive this grand opening of the temple. Overall, 73 per cent of the respondents polled believe the construction of the Ram Temple in Ayodhya will influence votes in favor of the BJP/ NDA in the upcoming General Elections. Similar views were pronounced among students (80 per cent), east (86 per cent), north (80 per cent), tier 1 (79 per cent), tier 3 (77 per cent), west (74 per cent), women (74 per cent), low education (74 per cent), high education (71 per cent), men (71 per cent), SEC A (69 per cent), tier 2 (62 per cent) and slightly lower among south (51 per cent) respondents.

    Ram Temple in Ayodhya = Economic gains for Uttar Pradesh?

    Overall, 77 per cent of those polled hold the view that the new Ram Temple in Ayodhya will boost economic gains for Uttar Pradesh. Across demographics the respondents polled held this view and agreed. East zone (91 per cent), north zone (89 per cent), west zone (80 per cent), 45 plsu age group (81 per cent), 18-30 years (78 per cent), 31-45 years (73 per cent), SEC B (81 per cent), SEC C (77 per cent), students (81 per cent), males (79 per cent), females (75 per cent) etc. The view was also endorsed by tier 1 (79 per cent), metros (78 per cent),  tier 1 (79 per cent), tier 2 {76 per cent), tier 3 (75 per cent), low profile (79 per cent) and high profile (71 per cent). Only 45 per cent in south felt the temple will lead to economic gains for Uttar Pradesh.  

    Commenting on the findings of the survey, Ipsos India group service line leader, public affairs, corporate reputation, CSR and ESG Parijat Chakraborty said, “The Ram Temple in Ayodhya will influence the vote bank in favour of the BJP/ NDA is the dominant view. This view is being supported by more number of respondents across demographics. For south zone we see polarization of views. Likewise the Ram Temple giving a fillip to economic gains for the state of UP was universally endorsed across cohorts. Only south zone was polarized. New fancy trains, airport, and improved infrastructure in Ayodhya will finitely bring devotees to the holy city and increase tourism and economic benefits.”

    Ram Temple opening – a religious event or political event  

    Overall, we see divided views – 51 per cent perceive it as a religious event; 16 per cent say it is a political event, while 26 per cent believe it is a religious cum political event and seven per cent were undecided.  South zone was most divided with 24 per cent calling it a religious event, 35 per cent said political event, 24 per cent said both (religious and political), while 17 per cent were undecided. 66 per cent respondents in tier 3 called it a religious event and likewise for north zone (65 per cent) said it is a religious event.

    “Perceived largely as a religious event, though its linkage with politics cannot be ignored,” added Chakraborty.

    Methodology:

    Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200 plus respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have a city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.

  • Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day

    Tata Tea Gold’s Dil ki Suno honours women’s potential for Women’s Day

    Mumbai: This Women’s Day, Tata Tea Gold has launched a new Dil ki Suno campaign that empowers women to listen to their hearts as they have the potential to achieve more. The latest film from Tata Tea Gold delicately captures the predicaments faced by women and encourages them to listen to their hearts and believe in their ability to do more.

    The film depicts the journey of four women in different stages of their lives, each facing a dilemma of choosing between their aspirations and present-day realities. The film portrays the story of a seasoned cricketer who has just tied the knot and struggles with the thought of balancing her professional and personal commitments. It also depicts the journey of a 50-year-old woman who is passionate about dancing but worries if pursuing dancing at her age would be perceived as appropriate. A successful corporate professional who wants to resume her musical journey, and a homemaker who is taking her first steps in stock trading and feels uncertain about the likelihood of success. The film beautifully unfolds the conflicts a woman faces as she tries to balance her passion with familial, career or societal obligations. Nevertheless, what binds them together is their willingness to listen to their hearts and recognize that they have it in them to attain more.

    Commenting on Tata Tea Gold’s new film, released on International Women’s Day, Tata Consumer Products president – Packaged Beverages (India and South Asia) Puneet Das said, “Tata Tea Gold, a premium tea blend that gives you rich taste and irresistible aroma, has been bringing to life inspiring stories of today’s empowered women as it acknowledges the unique challenges faced by contemporary Indian women. Navigating through career and familial responsibilities, varied interests, and social circles within the confines of 24 hours can be overwhelming. Despite the challenges, today women are excelling across diverse fields – Leading Fortune 500 companies, building unicorns, scaling more peaks at Mountaineering, shining through Sports and creative fields like filmmaking, Music etc.  Hence, Tata Tea Gold, which propagates ‘Apne Dil ki Suno’ endeavours to motivate today’s women to listen to their hearts and unlock their true potential.”

    Commenting on the creative thought behind the campaign, Azaz-Ul-Haque, Chief Content Officer, Media Monks said “Aurat Bani Hai Aur Se. Discovering such hidden gems in language and a brand narrative that just perfectly echoes the thought is a rare occurrence in advertising. Tata Tea Gold urges women to listen to their hearts and follow what it says, and so it was just the right brand to convey that only when you listen to your heart, you will discover there is more to you. Tata Tea Gold has always told the most beautiful narratives of women’s empowerment. Aurat bani hai Aur se is just another reflection of that singular, strong brand narrative”.

  • How interactive and immersive technologies are reshaping performance marketing industry

    How interactive and immersive technologies are reshaping performance marketing industry

    Mumbai: Interactive and immersive technologies are quickly changing the landscape of performance marketing in the Indian industry, proposing innovative ways to interact with consumers and drive impactful campaigns. Interactive technologies resembling quizzes, polls, and AR filters are driving things up, while immersive technologies like VR and AR are recommending users new scopes.

    Now, in the era of Performance Marketing, Brands can track their marketing strengths with precision, seek out specific demographics with ease, and measure ROI like never before. As consumers devoted more time online, digital performance marketing turned out to be the golden thumb rule for reaching them where they were most active (on their screens).

    Incorporating Immersive Technologies into Your Marketing Approach

    Virtual Showrooms and Product Demonstrations

    One aspect that can always be injected with more creativity is product demonstrations. Creating virtual showrooms where customers can explore products or services in a 3D environment proves especially beneficial for industries where the purchase process can be solidified for heightened customer satisfaction. For instance, Lenskart’s Try on Glasses on the App.

    Infusing Game Elements into Marketing

    Developing interactive games and experiences featuring your products or brand allows customers to engage with your outreach in diverse ways. Gamification encourages customer interaction and competition, driving user participation, fostering positive brand perception, and cultivating long-term loyalty.

    Interactive Storytelling

    Engaging your audience in a narrative and enabling them to interact with various characters and environments can be a potent tool for brand storytelling. While most interactive experiences are typically designed for a universal purpose and story, customizing characters and environments based on your audience and their demographics further captivates them, establishing a lasting impression and positive brand reception.

    Impact of Interactive Technologies on Consumer Engagement

    Personalization and Customization in Marketing

    Interactive technologies resemble the stakeholders of marketing, considering every consumer’s wish for personalized experiences. In today’s digital setting, personalization and customization have become fundamental elements for engaging consumers. From tailored product recommendations to interactive advertisements that respond to user activities, corporations must line up these strategies to stay competitive. Clients are of the opinion that they are seen, heard, and understood, making them more likely to engage with brands that speak their language.

    Enhancing User Experience through Interactivity

    Who wants an uninteresting, one-way chat when brands can have an active, two-way interaction instead? Interactive technologies are narrowing marketing strategy into a mere conversation, welcoming consumers to take part, share their opinions, and co-create experiences with brands. Whether it’s a gamified ad or an interactive shopping experience, customer commitment levels rise steeply when interactivity is in play.

    Aids in Data Analytics and Understanding

    Immersive technologies gather valuable information about customer behavior and preferences, facilitating more precise and efficient long-term marketing strategies for brand building. Ethically applied, these insights become a potent tool for targeting content towards potential customers, refining content types, target markets, and messaging.

    Leveraging Immersive Technologies for Enhanced Marketing Campaigns

    Virtual Reality (VR) and Augmented Reality (AR) in Marketing

    Step into the time ahead with VR and AR in marketing, where borderlines blur between the real and the digital. Brands in India are using VR to ship consumers to virtual worlds where they can check out before they purchase, while AR is bringing products to life in the palm of their hands. Immersive technologies add a touch of magic to marketing campaigns, leaving behind consumers spellbound and eager for more.

    Conclusion

    Integrating immersive technologies into your marketing plan is a forward-looking decision. From the growing demand for distinct experiences to advantages like increased engagement and advanced product visualization, the potential is evident. In the constantly evolving marketing landscape, these combined strategies offer a way to connect more profoundly with your audience, creating a lasting impression and securing a notable position as a leader in innovation in the digital age. The future of marketing is immersive, and to stay at the forefront, we must fully embrace it.

    This article has been written by  ETML co-founder and COO Amitek Sinha

  • TAM AdEx: Male movie actors contributed 42 per cent of the ad endorsement share

    TAM AdEx: Male movie actors contributed 42 per cent of the ad endorsement share

    Mumbai: TAM AdEx India has released a celebrity endorsement report for the year 2023.

    Celebrity vs non-celebrity ads

    Male movie actors contributed 42 per cent of the ad endorsement share. More than 25 per cent share of the ads’ telecast on TV were endorsed by celebrities. From the celebrity professions, film stars together added 80 per cent share of advertising during 2023 followed by sports person and TV stars that added 12 per cent and seven percent share respectively.

    Index growth of celebrity-endorsed ads for last three years

    In the year 2023, there was a two per cent increase in the ad volumes for ads that featured celebrities compared to the year 2021. Celebrity-endorsed ads increased by 11 per cent in year 2022 as compared to year 2021. During the Oct-Dec’23 quarter had the highest ad volumes/day (in hours).

    Monthly ad volume trends of celebrity-endorsed ads: Year 2023

    The highest ad volumes share observed during Oct’23 and the lowest share seen during Jul’22. During Aug-Oct’23, steady growth was observed.

    Quarterly ad volume trends of celebrity-endorsed ads: Year 2022-23

    During Oct-Dec’23, the highest celebrity endorsement ads were seen compared to the other three quarters of 2023.

    Celebrities endorsed ads by sector

    More than 50 per cent of the ads endorsed by celebrities fall under the top three sectors and more than 80 per cent of the ads fall under the top seven sectors. The F&B sector had the highest share of celebrity ad volumes followed by ‘Personal Care/Personal Hygiene’. Four out of the top 10 sectors have the same rank position for the current year to last year and the rest of the five sector rank remain changed.

    Gender dominance split in the top two sectors

    The top two sectors viz. ‘F&B’ was dominated by ads endorsed by male celebrities and ‘personal care/personal hygiene’ was dominated by female celebrities during 2023. Ads under the ‘telecom/internet service providers’ and ‘fuel/petroleum products’ sectors were only endorsed by male celebrities.

    Top 10 category of ads endorsed by celebrity

    The top 10 categories accounted 36 per cent share of overall ads carrying celebrities to endorse it. ‘Toilet Soaps’ was the top category with seven per cent share of celebrity ad volumes during 2023 followed by ‘toilet/floor cleaners’ with six per cent share.

    Top 10 categories based on no of celebrities endorsing brands under it

    ‘Ecom-Gaming’ was the top category for which most celebrities from different professions endorsed brands followed by ‘ecom-online shopping’.

    Top 10 most visible endorsers of 2023

    With an average visibility of 29 hrs/day across all channels, Akshay Kumar topped the list of the most visible celebrities followed by Amitabh Bachchan with 16 hrs/day through endorsements done on TV. The top 10 list had six male and four female celebrities. Celebrities like Ajay Devgan, Sara Ali Khan, and Virat Kohli are new entrants to the top 10 list of 2023 compared to 2022.

    Top 10 celebrities endorsing quantum of brands in year’23 vs year’22

    Amitabh Bachchan endorsed the maximum number of brands in 2023. Six out of the top 10 celebrities were endorsing more brands in 2023 compared to 2022, viz; Amitabh Bachchan, Virat Kohli, Shahrukh Khan, Alia Bhatt, Ajay Devgan, and Kiara Advani.

    Top 10 celebrity couples endorsing in 2023

    50 per cent of ads were endorsed by four celebrity couples – Akshay Kumar/Twinkle Khanna, Anushka Sharma/Virat Kohli, Amitabh Bachchan/Jaya Bachchan, and Ranbir Kapoor/Alia Bhatt and the couples had endorsed 38, 48, 53 and 47 brands respectively during 2023.

    Note: Couple celebrity endorsing ads include ads done by the couple together as well as individually.

  • Streax elevates hair highlighting experience with innovative packaging

    Streax elevates hair highlighting experience with innovative packaging

    Mumbai: Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, proudly unveils an enhanced hair coloring experience along with redesigned packaging for Streax Highlights. The newly introduced Do-it at-home highlighting kit caters to our trendsetting consumers and aligns perfectly with their evolving tastes. The fresh packaging showcases distinctive design elements, enhanced functionality, and revitalized brand storytelling.

    Streax Highlights stands as a beacon of innovation, quality, and style, setting the trend in the market by introducing the first-ever end-to-end solution for at-home hair highlighting. In line with the consumer’s desire for a fashion-forward experience, Streax has meticulously crafted this comprehensive kit, designed to cater to the needs of modern consumers who seek both convenience and high-quality hair highlighting solutions.

    The kit boasts catchy and innovative packaging. The new pack represents a strategic departure from conventional packaging norms. Streax ingeniously brings the focus directly onto the captivating hues and transformative effects of hair color, setting a new standard for visual storytelling in the industry.

    HRIPL MD & CEO Dheeraj Arora conveyed his excitement regarding the newest addition to the brand. He expressed, “Catering to the fashion-forward preferences of today’s consumers, Streax Highlights, the dominant player in highlights and fashion shades, is committed to strengthening its market position and delving into this dynamic segment. With a noticeable increase in the demand for bold colors, fashion shades, and vibrant hues, Streax is eager to leverage this trend by introducing Streax Highlights. This launch aims to broaden the avenues for individuals to showcase their creativity through hair styling, ensuring they stand out and get noticed.”

    In addition to the striking new packaging, Streax is also rolling out an engaging communication narrative to highlight the unique features and benefits of its Hair Highlights range.

    HRIPL chief marketing officer Mridul Munet said ‘Underlining this offering is Streax’s new narrative, #SetTheTrend, emphasizing that Streax Highlights not only helps elevate your look but also positions you as the trendsetter among your peers. This distinctive packaging design serves as a visual testament to Streax’s commitment to empowering individuals to express themselves boldly through their hair, setting the brand apart as a trailblazer in the realm of hair color innovation. He added that this new Hair Highlighting Kit will revolutionize the way individuals perceive and experience hair color, further solidifying Streax’s position in the industry’’.

    As part of its marketing plans to promote the new packaging and communication narrative, Streax will be launching a captivating digital film, inviting consumers to embark on a journey of self-expression and confidence.

    Streax Highlights will now be available for purchase PAN India including across major e-commerce websites.

    With 15 vibrant shades to choose from, Streax invites you to embrace your individuality and express yourself boldly, ensuring that your hair reflects your vibe with unparalleled brilliance.

  • Yoho launches India’s first ever fully ‘Hands-Free’ sneakers – Blinc

    Yoho launches India’s first ever fully ‘Hands-Free’ sneakers – Blinc

    Mumbai: Yoho, a leading D2C brand, known for ultra-comfortable footwear, has launched India’s first-ever hands-free sneakers- Blinc. Available in a myriad of vibrant colors – four for men and nine for women (including some adorable pastels), Blinc effortlessly merges style with functionality, ensuring that every step taken is a testament to comfort and convenience. Priced at  ₹4199, users can purchase Blinc at a special introductory launch price of ₹2,899 from Yoho’s website and from leading e-commerce platforms like Amazon, Myntra, Flipkart, and more.  

    Blinc caters to individuals who crave trendsetting designs without sacrificing comfort. Its hands-free mechanism (SpringEase) and elastic quick-wear laces, coupled with a lightweight EVA sole,  guarantee effortless travel and unparalleled comfort – making it the ultimate choice for those constantly on the move. The sneakers, with minimal design and great looks, are a perfect fit for college-going students, corporate professionals, travelers and anyone who is seeking great looks, comfort and convenience from their footwear.

    Talking about the launch, Yoho co-founder Prateek Singhal said “We saw that there are many aspects in daily life where one prefers footwear that can be put on quickly. While there are many options for that in open footwear, when it comes to closed footwear, even the easy footwear or slip-ons need some kind of adjusting with hands to put on the shoes. Besides, the slip-on in the market aren’t really that great when it comes to looks. And now with Blinc, after testing countless prototypes, we are ready to offer a hands-free experience like no other. We’ve worked hard to create something that goes beyond expectations, giving unmatched comfort and convenience without breaking the bank. With Blinc, we’re revolutionizing the industry and redefining how the world will  approach footwear in the future.”  

    Sharing his views, Yoho co-founder Ahmad Hushsham said, “Those who look out for a quick breather after long office hours or road trips, will love the comfort and simplicity of Blinc. Slipping them on and off is as effortless as taking a moment to relax. It’s almost as if they were custom-made, keeping the shoe-off habits or the love to stay barefoot at home in mind!”

    Recognised for its fashionable and orthopedically engineered footwear, Yoho revolutionizes the footwear industry by introducing a seamlessly integrated experience with its hands-free mechanism.  Yoho has also engineered a special Footpharma sole in all of its footwear that offers proper gait and posture to the body. Even the slippers offered by the brand feature arch support are already a big hit amongst consumers. The company also offers footwear in big sizes (size 12-15) catering to the needs of consumers who require big-size footwear.

    The company till now has sold over three lac plus footwear across 46 categories across states. Planning to expand its product lineup from 46 to 100 styles, featuring an array of colour combinations, the company is eager to introduce some of the most innovative footwear options to the Indian market, making comfort and style accessible to everyone, from college-goers to veterans Additionally, Yoho has also made its mark in brick-and-.mortar retail stores, and has entered offline outlets starting  October 2023, backed by strong interest from large-format retail chains. The company further aims to use AI-powered manufacturing solutions and capture a piece of the $13.49 billion Indian footwear industry.

  • Cordelia Cruises commends PM Modi’s vision for Tamil Nadu’s development

    Cordelia Cruises commends PM Modi’s vision for Tamil Nadu’s development

    Mumbai: Cordelia Cruises, a premium cruise line, commends the significant strides made in Tamil Nadu’s infrastructure and maritime sector, as highlighted by PM Narendra Modi during the inauguration ceremony of various developmental projects.

    Under the visionary leadership of the PM and the unwavering support of the union minister of ports, shipping & waterways, and Ayush, Sarbananda Sonowal, Cordelia Cruises is set to enhance India’s position on the global cruising map. Minister Sonowal’s strategic vision for cruise tourism has paved the way for monumental growth in the sector, emphasizing infrastructure upgrades, fee rationalisation, and improved passenger facilities. Cordelia Cruises is proud to be the pioneer of this transformative journey, further catalyzing Tamil Nadu’s progress with its expansion plans in cruise tourism.

    Since 2021, Cordelia Cruises has welcomed 450,000 guests and successfully operated sailings from Mumbai, Kochi, and Goa to Lakshadweep, Chennai to Visakhapatnam, and Chennai to Sri Lanka. This year, the company is set to introduce Puducherry into its list of domestic destinations from Chennai, responding to the high demand for this route. Cordelia Cruises is committed to providing its guests with memorable experiences, showcasing the stunning coastal scenery of Tamil Nadu and beyond.

    “At Cordelia Cruises, we are enthused to witness the significant progress and strategic vision PM Modi has unveiled for Tamil Nadu’s development. Our heartfelt appreciation goes to the Centre government and the ministry of ports, shipping & Waterways for their proactive efforts in advancing cruise tourism in India. We are committed to contributing to the realization of PM Modi’s Vision 2047 for waterways and cruise tourism. Dedicated to offering exceptional value to our passengers, creating job opportunities, and promoting sustainable tourism practices, we aim to propel India towards becoming a leading cruise destination by 2047.” Waterways Leisure Tourism Pvt Ltd, Cordelia Cruises president and CEO Jurgen Bailom.

    The launch of the first international cruise to Sri Lanka from Chennai last year and adding domestic cruises again this year marks a new era for the industry, showcasing Tamil Nadu’s potential as a burgeoning cruise destination. Cordelia Cruises is confident that its initiatives will not only bolster tourism but also create significant economic opportunities for the region.

    Cordelia Cruises expresses gratitude for the support and proactive initiatives of the Tamil Nadu government, which have paved the way for its expansion and success. The company remains dedicated to providing unparalleled experiences to its guests while contributing to the socio-economic development of Tamil Nadu.

  • Flyfish Review – Corporate IBAN Services for Corporate Entities

    Flyfish Review – Corporate IBAN Services for Corporate Entities

    If you want to run your company in the right manner, you need to make sure that its financial management practices are in order. Believe it or not, a lot of business owners tend to ignore this area, which causes plenty of problems down the line. If you want to avoid a problem like this, then choosing a corporate IBAN service like Flyfish would be a wise decision. Now, you might be wondering how opting for this company’s services would benefit you. Well, that is precisely what this review is for, as we will discuss the payroll services and several other offerings of this company. So, without further ado, let us get started. 

    Apple pay 
    Keep an Eye on Company Expenses with Ease

    You might be surprised to learn that quite a lot of business owners struggle when it comes to keeping track of where their money is being spent. If you continue to ignore your organization’s expenses, there is a good chance that its losses will multiply over time, a problem that is hard to address the longer you let things slide. Opting for the corporate payroll services of a company like Flyfish can be quite helpful in such cases. This is because the company allows you to keep track of how your employees are spending the business’s money.

    What’s more, you also get the chance to create spending policies for your employees and find out if everybody is following them. Additionally, Flyfish lets business owners provide debit cards to their workers, making sure that every expense of your organization is centralized and recorded. You can use these records to plan your budget accordingly, making sure that your company’s financial management is under control at all times.

    Receive and Send Money in a Swift Manner

    Being able to receive and send money is something that every business wants but very few are able to make possible. By signing up for the financial solutions of Flyfish, you get access to dedicated IBAN accounts that allow you to conduct transactions in different parts of the globe in a matter of minutes, if not seconds. When I was testing this financial management service, I wanted to find out whether it lets users receive and send SWIFT and SEPA transfers in different currencies. Well, I am glad to tell you that it is indeed possible through any major payment gateway.

    The team behind this company doesn’t just become complacent with what it already offers. Instead, they work day and night to improve their offerings, providing you with an unmatched experience when sending or receiving payments.

    Get Quick Response from the Customer Support Team

    When signing up with a corporate payroll service, it is important to make sure that they have a reliable and responsive customer support team. You never know when you will experience a problem when working and the last thing anybody wants is not getting quick help from the customer support representatives of their chosen service. Well, when you choose Flyfish, you can breathe a sigh of relief knowing that this company truly cares about providing high quality customer support services. So, whenever you experience an issue or have an important question, you can reach out to the pros here by writing them an email. 

    In most cases, the representatives here will respond to you within a few minutes. I have written to the customer support team of this company plenty of times and their responses were always professional and helpful. These pros have plenty of experience and know how to tackle a wide array of problems, making sure that their answers allow you to pay full attention to your enterprise rather than wrestling with unnecessary hurdles.

    Make Contactless Payments Through Apple Pay

    Everybody seeks the convenience of being able to make payments whenever and wherever they want. Unfortunately, however, a lot of financial management services out there tend to be quite restrictive and limit their users to conducting transactions only at certain times and locations. If you do not want to face such hurdles, then choosing Flyfish would be a wise decision. This dedicated business IBAN solutions provider is compatible with Apple pay, which means that you have full freedom of making contactless payments.

    As long as you have access to a stable internet connection and own an Apple watch or phone, you can utilize this offering. Every payment is confirmed through Touch or Face ID, making sure that the entire process is secure.

    Final Thoughts

    If you seek high quality corporate IBAN services, then look no further than Flyfish. This company is all about giving businesses the convenience they seek when making payments. I have tried the offerings of this service quite extensively and strongly recommend them to business owners, irrespective of their experience.