Category: Marketing

  • Trading gets a turbocharge with Sahi’s power move

    Trading gets a turbocharge with Sahi’s power move

    MUMBAI: Out with the old, in with the bold. Sahi is hitting refresh on India’s trading scene. The new-age broker has rolled out a high-octane digital video campaign, aptly titled “Aa gaya High Performance ka Zamaana,” calling on traders to dump laggy apps and step into a faster, sharper trading future.

    The campaign’s cinematic film captures that satisfying moment of hitting delete on cluttered setups and welcoming sleek, performance-driven tools. It’s a post-festive clean-up with a financial twist, mirroring the spirit of renewal, only this time, the clutter being cleared is digital.

    At the core of this push is Sahi Charts, the platform’s in-house, pro-grade tool that gives traders real-time insights, lightning-fast execution, and a clean, intuitive interface that helps them make smarter decisions, faster. The brand’s promise? To give traders clarity, confidence, and a competitive edge.

    And the numbers are backing it up. In just ten months, Sahi has clocked over 800,000 app downloads, with active traders growing 50 per cent month on month. Nearly one in five users has already executed more than 500 trades, while over half have crossed the 100-trade mark. All this while offering brokerage fees as low as Rs 10 per order, thanks to its AI-driven operations and lean business model.

    “Too many traders still rely on outdated tools that slow them down when it matters most,” said Sahi CEO Dale Vaz. “This campaign is our call to action, to empower traders with the speed and intelligence they need to compete today.”

    Head of brand Reedhi Mukherjee added, “The tools you use define your performance. With this campaign, we wanted to remind traders that it’s time to let go of what holds them back and embrace technology built for high performance.”

    With its slick visuals and sharp message, Sahi’s new campaign doesn’t just sell a product, it signals a mindset shift. For India’s trading community, the era of high performance isn’t coming. It’s already here. 
     

  • Swedish Consul celebrates nobel minds in Mumbai

    Swedish Consul celebrates nobel minds in Mumbai

    MUMBAI: It was a night where intellect met elegance as the Swedish Consul General, Sven Östberg, hosted an exclusive dinner reception in Mumbai to honour Nobel laureates professor James A. Robinson and professor David W.C. MacMillan. The distinguished duo were in the city to attend the Nobel Prize Dialogue, an event celebrating the power of knowledge and collaboration.

    Held at the Swedish Residence, the soirée sparkled with conversations that blended science, diplomacy, and culture. From academia to industry, the guest list featured an impressive mix of leaders who came together to celebrate the laureates’ remarkable contributions, from advancing our understanding of political and economic prosperity to groundbreaking work in chemistry and medicine.

    Adding gravitas to the evening, the Government of Maharashtra’s minister for marketing and protocol Jayakumar Jitendrasinh Rawal, extended a warm welcome to the guests. Nobel Foundation’s executive director Hanna Stjärne, followed with reflections on how scientific dialogue continues to shape solutions to the world’s most urgent challenges.

    The event was also attended by the Swedish Ambassador to India, Jan Thesleff, alongside industry stalwarts and members of the diplomatic corps. Hindi cinema’s swedish-born star, Elli Avram, added a dash of glamour to the intellectually charged gathering.

    Östberg, recalling his own stint as a Nobel attaché in Stockholm 25 years ago, shared how the experience deepened his belief in the values of innovation, fairness, and global cooperation, principles that, he noted, find strong resonance in a city like Mumbai.

    The evening concluded with a lively exchange with the laureates, where guests gained rare insights into their inspirations, journeys, and thoughts on how science continues to shape humanity’s shared future.

    Because when Nobel minds meet Mumbai’s spirit, the result is nothing short of brilliance.
     

  • Duroflex wakes up to a stress-free era with its new brand identity

    Duroflex wakes up to a stress-free era with its new brand identity

    MUMBAI: After six decades of helping India sleep better, Duroflex is now dreaming bigger. The homegrown sleep and comfort brand has rolled out a new identity and positioning ‘Designed to De-Stress’ reflecting a refreshing new chapter that’s all about easing the nation’s most common modern ailment: stress.

    In a country where work deadlines chase dinner tables and “rest” is often scheduled like a meeting, Duroflex’s new avatar puts stress relief at the centre of comfort. The rebrand marks the brand’s evolution from a maker of orthopaedic mattresses to a partner in managing the physical and emotional effects of daily stress.

    The repositioning stems from months of research, which found that stress is no longer a passing phase, it’s an everyday state. It manifests physically in fatigue, stiffness, and restlessness, robbing millions of Indians of deep restorative sleep. Duroflex aims to address this by moving beyond foam and fabric conversations to focus on how sleep itself can be a science-backed solution to stress.

    At the heart of this new era lies a refreshed logo and visual language, designed to feel light, fluid, and rejuvenating, a visual metaphor for the transition from tension to calm. The familiar red of Duroflex remains, but now with a brighter, more energetic tone that radiates optimism and vitality. Every curve and colour of the redesign echoes the brand’s promise: a stress-free, sensory reset.

    “For over six decades, Duroflex has led India’s sleep innovation story. This repositioning marks our next phase of consumer-first thinking,” said Duroflex Group CEO Sridhar Balakrishnan. “Stress has become the defining challenge of modern life. Our new identity is built around helping people restore balance through deep, restorative sleep. We’re no longer just a sleep-first company, we’re a comfort partner.”

    Echoing that sentiment, Duroflex chief marketing officer Ullas Vijay added, “The mattress category has long been obsessed with layers and materials, while consumers struggle with sleepless nights. ‘Designed to De-Stress’ gives them a reason to see Duroflex differently as a brand that works on what stress does to your body.”

    The ‘Designed to De-Stress’ campaign will roll out across digital, retail, and experiential touchpoints in the coming months. A new collection of stress-release sleep solutions from ergonomic mattresses to lifestyle-driven accessories will anchor the rebrand, available online at duroflexworld.com and at stores nationwide.

    By putting purpose before product, Duroflex is redefining what it means to rest. In a world wired with stress, the brand isn’t just promising better sleep, it’s inviting India to wake up refreshed, restored, and ready to take on the day.

     

     

  • Mumbai gets its haute moment as Galeries Lafayette opens in Kala Ghoda

    Mumbai gets its haute moment as Galeries Lafayette opens in Kala Ghoda

    MUMBAI: Mumbai’s luxury skyline just got its most fashionable new landmark. This Saturday, 8 November 2025, the iconic Galeries Lafayette, the Parisian temple of couture and culture throws open its gilded doors in the heart of Kala Ghoda, inside the restored Turner Morrison and Voltas House buildings. The debut marks the French retail legend’s first flagship in India, in partnership with the Aditya Birla Group, fusing 130 years of Parisian chic with Mumbai’s pulsating cultural energy.

    Spread across a sprawling 90,000 sq. ft., the flagship is more than a store, it’s a stage for style. Designed by London-based Virgile + Partners, the space blends art, architecture, and avant-garde retail. Expect over 250 global brands across couture, ready-to-wear, beauty, and accessories, including some of the most coveted names in fashion, curated for both men and women.

    From haute couture to streetwear, from skincare to fragrance, the store promises to be a fashion symphony under one roof, reflecting how India’s new luxury consumer moves seamlessly between tradition and trend.

    “India today is shaping a new global language of luxury, one defined by culture, confidence, and contemporary expression,” said Aditya Birla Fashion and Retail Limited CEO for international brands Sathyajit Radhakrishnan. “Galeries Lafayette Mumbai is designed for a generation of shoppers who seek experiences beyond the product where discovery, emotion, and design merge into a personal journey.”

    The flagship’s allure goes beyond racks and runways. Private lounges, concierge services, personal stylists, and rotating art installations turn shopping into an immersive experience. With its calendar of design-led events, Galeries Lafayette Mumbai positions itself not just as a retail destination, but as a cultural hub for the city’s creative class.

    For the French maison, this marks a defining chapter in its international expansion. For Mumbai, it’s a homecoming of sorts, a meeting of two worlds where the romance of Rue La Fayette meets the rhythm of Fort.

    Store address: Turner Morrison Building, 16 G Vaidya Road, Kala Ghoda, Fort, Mumbai.
    Timings: Open daily from 11 am to 10 pm.

    As the lights come up on this magnificent space, Galeries Lafayette Mumbai isn’t just opening a store, it’s opening a new chapter in India’s luxury story, one shimmering sequin at a time.

  • Oswaal Books puts a smile before the scorecard

    Oswaal Books puts a smile before the scorecard

    MUMBAI: This exam season, Oswaal Books is asking parents one simple question, “Aaj din mein kitna muskuraye?” The learning brand’s new heartwarming campaign shines a light on the emotional rollercoaster students experience behind every report card.

    Narrated by actor, writer, and poet Piyush Mishra, the short film captures the silent struggles children face, from performance pressure and peer comparison to parental expectations and teenage anxieties. Beneath every late-night study session lies an untold emotional story, and Oswaal Books wants parents to notice it.

    With its powerful message, “While we check our children’s marks, let’s also remember to check their smiles,” the film invites parents and teachers to rethink what success truly means.

    Speaking about the campaign, Oswaal Books CEO Prashant Jain said, “Every exam season, we see children preparing, but behind their determination lie emotions they don’t always share. This film reminds us that marks are only one part of a child’s journey. A confident and happy child performs better not just in one exam, but in life.”

    Launched ahead of Children’s Day, the campaign aims to spark conversations around emotional well-being and holistic learning. Staying true to its mission of making education simpler and more student-friendly, Oswaal Books encourages families to celebrate effort, resilience, and joy, not just academic results.

    The film will run across digital and social media platforms, alongside community initiatives designed to help parents connect more empathetically with their children. Because sometimes, the brightest report card is the one with a genuine smile. 
     

  • Ayurvedic baby steps as BabyOrgano raises Rs 20 crore to scale wellness

    Ayurvedic baby steps as BabyOrgano raises Rs 20 crore to scale wellness

    MUMBAI: Looks like the kids’ wellness space just got a little more Ayur-mazing. BabyOrgano, the homegrown Ayurvedic wellness brand for children, has raised Rs 20 crore in a Pre-Series A round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc. The new capital will fuel product innovation, marketing, and operations as the brand eyes Rs 100 crore+ revenue by FY27.

    Born in 2020 from a mother’s quest to find authentic, chemical-free care for her child, BabyOrgano was founded by Riddhi and Ripul Sharma. In just five years, the duo has turned the brand into one of India’s fastest-growing Ayurvedic wellness companies for kids earning the trust of over a million parents and achieving a 40 per cent plus repeat purchase rate.

    “At BabyOrgano, our mission has always been to bring the science and purity of Ayurveda into every child’s growing-up journey,” said BabyOrgano founder & CEO Riddhi Sharma. “This investment comes at a time when awareness and trust in natural, Ayurvedic care for children are growing rapidly. With a strong innovation pipeline, we’re committed to redefining kids’ health and wellness for a new generation of parents.”

    The brand’s flagship product, Baalprashan Swarnaprashan Drops, is India’s first clinically approved Swarnaprashan, an immunity-boosting, memory-enhancing Ayurvedic formulation rooted in centuries-old wisdom. Alongside, products like Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies blend traditional ingredients with modern formats that appeal to today’s parents and kids alike.

    RPSG Capital Ventures managing partner Abhishek Goenka called BabyOrgano “a brand at the confluence of two powerful trends, Ayurveda’s modern resurgence and the growing demand for safe, chemical-free childcare.” He added, “The founders have built strong consumer trust and category clarity. We believe BabyOrgano can become a defining brand that carries India’s holistic wellness heritage into the global future.”

    Echoing this sentiment Sauce.vc partner Yash Dholakia said, “BabyOrgano has built a trusted Ayurvedic brand for kids with high repeat purchases and consumer love. We’re excited to continue backing Riddhi and Ripul in their mission to make Ayurveda a natural part of every child’s routine.”

    What began as one mother’s search for gentle, natural care has now blossomed into a brand that champions Ayurveda for the next generation. As BabyOrgano continues to expand its product range and reach, it’s proving that when ancient wisdom meets modern parenting, wellness grows naturally.

     

  • Designing a Warm & Inviting Home: Interior Design Tips for Winters

    Designing a Warm & Inviting Home: Interior Design Tips for Winters

    As temperatures drop and daylight shortens, the home naturally becomes the centre of activity and comfort. Winter is the season of gatherings, introspection, and slowing down — a time when design plays a crucial role in shaping our emotional connection to the spaces we inhabit. The interiors that genuinely stand out this season are those that combine texture, colour, and light to create warmth without excess.

    Here’s a closer look at key design elements and styling cues that can help you curate a home that feels both elegant and inviting this winter.

    Embrace Rich, Warm Colour Palettes

    This winter, colour trends are leaning towards grounding hues that evoke comfort and calm. Shades such as deep navy, olive green, terracotta, rust, and mustard add richness and depth to interiors while maintaining a sense of restraint. When paired with soft, warm lighting, these tones create a cocooning effect perfect for the cooler months.

    Homeowners can introduce these colours through an accent wall, upholstery, drapery, or even artwork. Even small additions, such as a rust-toned throw or mustard cushion covers, can transform the visual temperature of a space. The goal is to move away from stark, monochromatic palettes and embrace tones that feel inherently nurturing.

    Introduce Textures and Fabrics

    While an abundance of layers can feel suffocating in the summer, it has the opposite effect during the winter. It not only adds visual depth but also enhances warmth. Incorporate a mix of wool, velvet, cotton, and faux fur through throws, cushions, carpets, and rugs. A well-layered living room or bedroom can instantly feel more welcoming, particularly when textures are thoughtfully balanced.

    Designers suggest that mixing contrasting materials, such as pairing linen with velvet or cotton with wool, can yield interesting results. Throws from IKEA, textured cushions from H&M Home, or thick wool rugs from Rugberry can be excellent additions. For a touch of sophistication, introduce quilted or faux fur blankets from Jaypore.

    Warm Wood and Rattan Finishes

    Wood, with its natural grain and warmth, is a timeless choice for adding character during the winter months. Whether through flooring, furniture, or accents, wood tones such as oak, teak, or walnut bring depth and grounding energy into interiors. For those who prefer lighter alternatives, rattan and cane offer a similar warmth with a breezier appeal.

    Consider integrating wooden trays, rattan lamps, or wicker baskets to add texture and natural contrast. When positioned near sunlight, these materials accentuate the yellows and browns within a room. Collections from Urban Ladder and The Wicker Story offer handcrafted pieces that can elevate the seasonal aesthetic without overwhelming the space.

    The Rise of the Sunlit Kitchen

    The kitchen, traditionally the heart of the home, takes on an even more central role during winter. Bright, sunlit kitchens are emerging as a key design trend, as they infuse interiors with a sense of optimism and energy. Warm colour palettes such as ochre, butterscotch, and muted mustard help achieve this effect while maintaining a sophisticated tone.

    For instance, Specta’s Butterscotch Yellow quartz surface can be used on countertops or kitchen islands to introduce warmth without sacrificing durability. Quartz surfaces are particularly well-suited for Indian homes due to their stain resistance, ease of maintenance, and ability to reflect light beautifully. Paired with brass fittings, open wood shelving, and soft yellow lighting, such a kitchen creates an inviting backdrop for family gatherings or quiet mornings.

    Creating Comfort Corners

    Small design interventions can make a big difference in how a home feels during winter. Consider curating intimate corners that encourage relaxation — a window seat layered with cushions and a throw, a reading nook with a lamp and side table, or a sunny breakfast spot with winter plants like poinsettias or money plants. These pockets of comfort enhance the aesthetic appeal of your home, transforming interiors into spaces of refuge and rest.

    Conclusion

    Designing a winter-ready home is less about a dramatic overhaul and more about intentional layering of colour, texture, and light. The interplay of rich hues, natural materials, soft lighting, and tactile fabrics can turn even minimalist spaces into welcoming retreats. As the season unfolds, a home designed with warmth and care becomes more than a physical space — it becomes an experience. A place where comfort meets design, and every corner invites you to slow down, stay in, and enjoy the season’s quiet charm.

  • Love takes flight as American Tourister and Masaba pack style with soul

    Love takes flight as American Tourister and Masaba pack style with soul

    MUMBAI: Who says luggage can’t be love at first sight? American Tourister and Lovechild Masaba are here to prove otherwise with their latest collaboration The Trousseau Collection, a line of travel gear that turns every journey into a celebration.

    Launched just in time for the wedding and festive season, the Trousseau Collection captures the spirit of new beginnings and the joy of travel. Whether it’s a bride jetting off to her honeymoon, a cousin flying to a destination wedding, or a friend simply taking a break from shaadi chaos, these suitcases promise to make every departure feel like a stylish arrival.

    Crafted for the modern Indian traveller who loves to express themselves, the collection combines American Tourister’s trusted travel expertise with Masaba Gupta’s signature design flair. Soft pastel tones of pink, grey, blue and white meet whimsical lotus and elephant motifs, timeless Indian symbols of love, luck, and togetherness all brought to life in sleek, contemporary silhouettes.

    “It’s celebration in motion,” said Samsonite executive director of marketing for South Asia Anushree Tainwala. “With The Trousseau Collection, we wanted to capture the excitement of new beginnings from destination weddings to festive getaways. Partnering with Lovechild Masaba allowed us to bring a bold, joyful aesthetic to travel gear that’s as stylish as it is functional.”

    For Masaba Gupta, the collaboration is deeply personal. “A trousseau isn’t just what you carry, it’s a reflection of who you are,” she said. “LoveChild has always been about self-expression, and this partnership with American Tourister lets us create luggage that’s as bold and beautiful as the people who carry it. It’s for anyone who travels through life with flair and fearlessness.”

    The pieces are built from lightweight yet durable polycarbonate, ensuring strength without bulk, while practical details like TSA-approved locks, double spinner wheels, and a printed interior lining with organiser pockets keep essentials secure and sorted. The collection beautifully balances utility with emotion perfect for those who want their luggage to tell a story, not just store one.

    Continuing American Tourister’s tradition of blending fashion with function, this range celebrates India’s vibrant travel culture with a stylish twist. It’s not just about getting from one place to another; it’s about doing it with panache, purpose, and a pop of personality.

    From the runway to the runway, The Trousseau Collection ensures that wherever life takes you next be it a wedding, a weekend getaway, or a brand-new beginning you’ll always be travelling in style.

    Watch the campaign film here: 

  • Snap and IAS team up to make ads crystal clear

    Snap and IAS team up to make ads crystal clear

    MUMBAI: Snap and Integral Ad Science (IAS) are taking transparency to a new level, giving advertisers something worth snapping about. The duo has expanded their measurement partnership to cover every corner of Snapchat, including the app’s most intimate space, the chat feed.

    The move means advertisers can now measure viewability and invalid traffic (IVT) for sponsored snaps and chat feed ads, ensuring their campaigns reach real users in brand-safe environments. With this update, IAS now offers full coverage across all Snapchat ad formats and devices, from stories to AR lenses.

    “Advertisers want to reach Snapchatters through authentic, measurable campaigns,” said Snap Inc global director, Ad partnerships group Fintan Gillespie. “With Sponsored Snaps, we’re giving brands even more ways to connect, while ensuring trusted third-party verification through IAS.”

    IAS CEO Lisa Utzschneider added, “We’re committed to giving advertisers transparency wherever they spend. Expanding our partnership with Snapchat shows our shared focus on verification, brand protection and campaign performance.”

    IAS’ total media quality solution for Snap gives brands access to advanced metrics like Time-in-View, IVT rates, and brand suitability reports, all powered by machine learning that analyses image, audio and text frame by frame.

    Since joining forces in 2018, IAS and Snap have steadily widened their measurement suite, from viewability and invalid traffic tracking to brand safety and attention measurement. This latest update cements their collaboration as a gold standard for accountable, engaging advertising in the social space.

     

  • Rahul Dravid pads up for Paradeep Phosphates campaigns

    Rahul Dravid pads up for Paradeep Phosphates campaigns

    MUMBAI: Rahul Dravid has taken guard again, this time not on the pitch, but in the fields. Paradeep Phosphates Limited (PPL), one of India’s largest private fertiliser producers, has roped in the cricketing legend as its brand ambassador to champion innovative and sustainable farming practices.

    The partnership brings together two names known for trust, consistency, and performance. Dravid’s steady hand and PPL’s farmer-first ethos aim to inspire India’s growers to adopt smarter, more sustainable methods through two nationwide campaigns, “Kheti Ka Game Changer” and “NPK & Organic Fertilizers Ki Winning Team.”

    The campaigns use cricketing analogies to make agronomy simple and engaging. In the first, Dravid fronts Jai Kisaan Navratna Nano Shakti Nano DAP, likening nano fertilisers to game-changing strategies that improve yield and efficiency. In the second, balanced fertilisation takes centre stage with nitrogen, phosphorus, and potassium playing star “team roles,” promoting soil health and stronger crops.

    “We are thrilled to welcome Rahul Dravid to the PPL family,” said Paradeep Phosphates managing director and CEO Suresh Krishnan. “His discipline and integrity mirror our values. Just as he led teams to victory through patience and planning, our products empower farmers to achieve winning outcomes season after season.”

    Dravid echoed the sentiment, saying, “Farmers and sportspersons share a similar spirit, both rely on patience, timing, and the right support to succeed. I’m proud to be part of an initiative that helps India’s farmers make practical, informed choices.”

    Backed by sister company Zuari FarmHub Ltd (ZFHL) in collaboration with TERI, PPL’s nano fertilisers have shown strong results in boosting crop yield while promoting sustainability. The new campaigns will roll out across television, print, and digital platforms, taking Dravid’s calm resolve and PPL’s innovation to millions of farmers nationwide.

    Looks like Dravid’s next innings will be played on fertile ground, where discipline meets growth and every crop has a shot at victory.