ITV

Category: Marketing

  • The rise of tasting menus: Why they’re overtaking À La Carte dining

    The rise of tasting menus: Why they’re overtaking À La Carte dining

    Mumbai: The world of fine dining is experiencing significant changes and is set to become more dynamic and innovative. The transformation in consumer preference has seen fine dining becoming less formal and more approachable. The focus is now on creating experiential meals that transcend only sustenance. Concepts such as farm-to-table, sustainability, or local sourcing are gaining popularity. This shift is reshaping the fine dining landscape, influencing restaurant operations, and reshaping diner expectations in restaurants. There are several causes for this change including changing tastes of consumers, economic factors, and the thrill of having a unique eating experience that one will never forget. Let’s look at this evolution into the realm of gourmet food.

    Understanding À La Carte and tasting menus

    When translated from French, the term “à la carte” essentially means “from the card.” It represents a service where guests select individual dishes from a restaurant menu. The enticing aspect of à la carte menus is their flexibility, which allows customers to personalize their food as they desire; depending on what they like and dislike, their diet, and how hungry someone might be when choosing food. On the other hand, tasting menus are composed of various courses handpicked by the chef and served in a set order. These offer a complete taste of the chef’s flair, creativity, and what the restaurant is capable of doing. A tasting menu can be compared to an adventure in cuisine that ushers’ diners through an intricately prepared sequence involving different flavors, ingredients, and cooking methods. This has recently made tasting menus very popular. Instead of being just another meal, it becomes an alluring form of entertainment that reinvents dining.

    The advantages of tasting menus

    Tasting menus go beyond the regular dinner experience and offer a unique culinary journey. It serves to present a finely selected course evolution aimed at orchestrating a symphony of flavors, textures, and aromas which could create limitless sensorial experiences using food materials from diverse cultures or geographies or even thematic narratives.

    One of the primary advantages of tasting menus is the ability to let chefs freely express themselves through their cooking skills as well as innovation and creativity they have been imbued with. As a result, chefs are allowed to prepare their culinary vision as they want without any conditions that may hinder them. This allows them to experiment with new methods, add rare elements, and make unique blends of flavors which turn into dishes that can only be referred to as both a form of art and food.

    As for value for money, tasting menus mostly provide high-end dining at fixed prices. A tasting menu often represents a good return on investment even though the upfront cost might exceed that of an à la carte meal because it features more courses of better quality. In addition, tasting menus go beyond consuming food, and what a patron gains is a very memorable experience.

    The limitations of À La Carte menus

    There are some downsides when it comes to the use of à la carte menus as opposed to other types of restaurant menus. Although providing flexibility in terms of dish selection, a la carte has its loopholes. The pricing model where each dish has its own price tag can quickly escalate costs resulting in what could potentially become an expensive dinner especially if you go eating in posh places. The abundant choice and variety of menu options can confuse customers and make the decision process more difficult. Cooking each dish to order means that prolonged waiting is possible, especially during peak. In addition, a la carte meals often lead to wastage of food which occurs unconsciously as customers end up ordering more than they can eat. Lastly, there is inconsistency in serving sizes with à la carte dining causing portions to fluctuate considerably. This difference in serving proportioning may result in uneven eating experiences where some individuals feel their servings are too small while others believe theirs are too much.

    Due to these difficulties, fine dining has been shifting towards tasting menus that offer a cleaner, more immersive gastronomic experience solving many of the constraints posed by à la carte dining.

    Consumer tastes and habits

    Of late, there has been a discernible bias towards tasting menus in modern dining culture. Going out to dine is all about the experience. Through tasting menus clients are transported into a gastronomic journey where they get to enjoy various foods and tastes. This is not just about satisfying hunger but relishing the chef’s creativity and skill. It is therefore hardly surprising that more patrons are willing to spend that extra money for an unmatched experience provided by a tasting menu. This change in trend seems to be here to stay as it continues to reshape dining arenas.

    The article has been written by Chef and Gourmestan and Bliss Bites GCC founder Chef Shivani.

  • International Women’s Day special: Meet the ladies who created new inroads to success

    International Women’s Day special: Meet the ladies who created new inroads to success

    Mumbai: As we celebrate International Women’s Day, we are recognising the multitude of women around us who have truly moved mountains with their inspirational work. These women have redefined success, created new inroads and found a new and innovative path to succeed. Their names are stamped on the wall of fame even as these women create history in never-seen-before territories. Here are some remarkable women who have won us over with their success stories.

    Falguni Nayar

    Falguni Nayar launched Nykaa, a cosmetic and wellness products e-commerce website in 2012. Even she wouldn’t have imagined that ten years down the line the company will re-script history with a fabulous opening when the company launched IPO. She worked as an investment banker for many decades before the entrepreneurial bug hit her and she truly created an unparallel brand. Nykaa offers more than 1000 than brands and now has 35 physical stores in malls. Under their aegis Nykaa Fashion and Nykaa Men were also launched to cater to men’s grooming category as well. She has received many coveted awards and her work is now recognized as one the best in the industry.

    Clelia Cecilia Angelon

    She founded Surya Brasil, a vegan, natural organic multinational brand that provides alternatives to harsh chemical dyes. She founded this global brand in 1995 with a presence in two of the biggest pharmacy chains in Brazil. She embarked on her entrepreneurial journey from a small shop owner at a gallery in London’s Oxford Street, and is the epitome of the woman who can achieve everything she sets her eyes to. Over the years the brand has forayed into different geographies. A trip to Kerala led to this idea of starting a haircare brand, offering the goodness of Henna for hair. These products mixed with Brazilian and Ayurvedic herbs can result in red, burgundy, brown, copper, chocolate and natural black hair, without the impact of harsh chemicals.

    Komal Agarwal

    Komal Agarwal is one of the youngest entrepreneurs in the circuit. She is the co-founder of Pebble, India’s leading smartwatch brand. Pebble has been named as one the fastest-growing Indian smartwatch brands by IDC. They also have Tiger Shroff as their brand ambassador. Under Komal’s able leadership, the brand has gone stronger and is leading the category. Their consumer-centric smartwatches, with affordable price points, have always won the hearts of the buyers for their utility factors. Recently they tied up with Hollywood studio Warner Bros to launch special edition GoT-inspired smartwatches. The smartwatches in collaboration with Pepe Jeans London are redefining denim for the wrist.

    Karunya Sampath

    The co-founder and CEO of Payoda Inc is not just acing the business aspects but also breaking the notion that women cannot deal with technology. She has put this tech-based company on a global pedestal and still soaring higher. The Computer Software Engineer from PSG College of Technology has truly made her alma mater proud. She embarked on her entrepreneurial journey only after gaining ample experience at global brands in the IT and service industry. Being highly skilled in Sales Management, Operations Management, Organizational Development, Business Development etc, she certainly knows how to hold the fort. And if this isn’t enough, she is also on the board at HealthViewX, AppViewX and Elyments.

    Sanamdeep Chadha

    As the director at Genesis Global School, Noida, this educationist has brought about a marked change in the K12 educational spectrum. The school provides world-class amenities which has made it a preferred institution for those seeking holistic education along with a sound foundation in their life. The force behind the school, Sanamdeep Chadha’s proactive attitude and unique ability inspires and fosters an environment that is conducive for students and educators to thrive together. She brings fresh ideas and dynamism to the education style of the country, her constant effort is to provide the latest ideas, technology and pedagogy. Working relentlessly for the past 14 years, she has evolved GGS into one of the best International Day cum residential schools in the region.

  • Juicy Chemistry & Mommy Shots by Amrita unite for the Scars are Beautiful campaign this Women’s Day

    Juicy Chemistry & Mommy Shots by Amrita unite for the Scars are Beautiful campaign this Women’s Day

    Mumbai: This Women’s Day, Juicy Chemistry and Mommy Shots by Amrita come together for the ‘Scars are Beautiful ’ campaign, showcasing the beauty of postpartum bodies and stretchmarks. Feared and hidden always, it’s time they are celebrated and a reminder of how remarkably these women’s bodies change, grow, and stretch to accommodate life.

    This unique photo series campaign goes live today, 5 March 2024, where 11 moms flaunt their bodies, sharing their experiences of motherhood online to empower other women to change their perceptions and develop an appreciation for their bodies. Their stories are all about their raw emotions while reflecting and their change of perception of their bodies.

    Era Vashishta, mother of a 2.5-year-old shares her story “ I was diagnosed with chronic PCOD when I was 28, which got me very scared as to whether or not I would ever get pregnant or have a baby. I never thought of motherhood before this. Because of the PCOD, it made me want to be a mom because I thought maybe it might not happen. After which, I became a mom and everything changed. As soon as I met my baby that’s when I knew this was someone I wanted to protect for the rest of my life, the love is unconditional. It was so scary and overwhelming, but once you hang on to all these feelings you wouldn’t have it any other way, I’d never not want to be a mom. My scars are my tiger stripes, because I think I draw a lot of power from them. I’m a mom and this body gave birth to a life, which is what makes me bigger, it makes me a tiger.”

    Juicy Chemistry the co-founder & COO Megha Asher on the partnership with Mommy Shots and the impact on body positivity through the campaign, said, “At Juicy Chemistry, we believe in promoting self-love and body positivity, and we are thrilled to partner with Mommy Shots for this unique campaign. Through this powerful photo series, we hope to inspire and empower women to embrace their bodies, and scars not just physical but emotional ones as well, and celebrate their unique journeys of motherhood. As mothers ourselves, we understand the challenges that come with motherhood and the impact it can have on a woman’s body and self-perception. We hope that this campaign will help shift the narrative and encourage women to see their bodies as beautiful and strong, no matter their shape or size. Together, we can create a more inclusive and diverse representation of beauty and promote self-love and acceptance for all women.”

    Mommyshots founder & CEO Amrita Samant who conceptualized and shot the campaign says, “In my world of photography, motherhood, babies and art, creating something meaningful that helps change the world obsessed with perfection was very close to my heart. We want to redefine beauty with every line and every scar that spells resilience strength and a unique journey, we want to go beyond the surface with this campaign. They’re more than blemishes, they’re badges of honour, they are tender and timeliness. I am super proud of the 11 women who came forward to normalize what the society has for far too long considered unsightly.”

    Sonia Chandrakumar, one of the 11 mothers who posed and actively participated in the shoot, shares her journey. “The journey of motherhood is very different for me, I had a really tough time the first 6 months. I had all kinds of nausea, I could not brush my teeth and I had a lot of body changes that took place. My husband was my greatest support because he constantly reminded me that there’s something beautiful coming out of this and if you want something beautiful in life you need to cope with the changes that take place in your body or yourself. So I kept reminding myself and dealing with the challenges. I’d describe my marks as Caleb’s wonderful art palette that I have around my stomach.  I would not want to get rid of my marks, I want to keep it as a memory.”

    Motherhood scars, resembling intricate battle scars, are a testament to the unparalleled strength embedded in a woman’s journey. Each mark etched on the canvas of her body symbolizes not just physical endurance but an unwavering spirit. Celebrating these scars is a homage to the formidable strength required to bring life into the world. Each line narrates a story of resilience, transforming moments of vulnerability into showcases of maternal power. In the celebration of motherhood scars, we honour the remarkable strength that women possess, acknowledging their ability to endure, overcome, and emerge as the embodiment of unyielding courage. #scarsarebeautiful

     

     

     

  • Trailblazing divas celebrate International Women’s Day

    Trailblazing divas celebrate International Women’s Day

    Mumbai: International Women’s Day, a global celebration of the extraordinary contributions and resilience of women across diverse fields and industries. As we honour this significant day, let’s embark on a journey through the powerful voices and inspiring stories of women leaders and entrepreneurs shaping the landscape of today’s world. From breaking barriers in influencer marketing to championing inclusivity in healthcare and entrepreneurship, these remarkable individuals embody the spirit of progress, innovation, and empowerment.

    Here are the quotes for International Women’s Day from various industry leaders

    SocialTAG co-founder  Anushree Jain

    In the ever-evolving world of content creation, women are at the forefront, pushing the boundaries and setting new trends in influencer marketing. As we celebrate International Women’s Day, it’s important to acknowledge the role these leaders play. They’re not just making waves by producing engaging content; they’re also building communities that value inclusivity and connection, fostering an environment where everyone is encouraged to participate and succeed.

    Beyond the realm of social media and content creation, women’s leadership spans across various industries, driving innovation and progress. Their presence in leadership roles significantly enhances company performance, highlighting the critical role diverse perspectives play in achieving success. Today, we salute the achievements of women leaders who not only contribute to the influencer marketing world but also shape our collective future with their determination, expertise, and commitment to inclusivity. Their efforts ensure that the path forward is more accessible and equitable for everyone.

    TNS India Foundation managing director Rupa Bohra

    Today, as we celebrate the contributions and achievements of women, I’m deeply moved to see how women are increasingly getting represented across various industries, a cause that I am personally passionate about. At TNS India Foundation, we focus on putting women beneficiaries at the forefront of all our programs, be it youth employability, entrepreneurship or agriculture as we believe that inclusivity is everyone’s responsibility – be it employers, the community, at home or of the women themselves.

    However, to me, true inclusion only happens when we embrace the rich diversity that all genders bring, yet acknowledge the differences in ability, faith, body and identity. It’s a collective effort, a global commitment to ensuring that women have a meaningful presence in every field and they are enabled to put their best foot forward on their journey to achieve economic and social resilience. Let’s champion inclusivity together, break down barriers, and create spaces where every woman’s potential is not just recognized but is celebrated so that more women are encouraged to break the proverbial glass ceiling.

    KITES Senior Care Co-Founder and COO Dr Reema Nadig

    In the relentless hustle of life, balancing the demands of work and family poses immense challenges, particularly in the noble field of healthcare. Yet, amidst it all, these extraordinary women shine brightly, their unwavering commitment and tireless dedication serving as beacons of hope and inspiration.

    Women consistently demonstrate their capacity for excellence across diverse fields and industries. Given the opportunity, they thrive when provided with a supportive and nurturing environment, enabling them to achieve notable success. This Women’s Day, let’s not only express gratitude but also pledge unyielding support to these exceptional leaders and would-be leaders. Let’s create spaces of inclusivity across all the spheres, where every woman’s voice is heard, valued, and respected.

    CPR Global Founder Chaitali Pishay Roy

    The journey of women entrepreneurs is riddled with diverse challenges, ranging from societal biases, and limited access to resources to the struggle of maintaining work-life balance and thriving in male-dominated industries. Yet, amidst these hurdles, women bring to the table a unique set of strengths – adaptability, empathy, and collaborative spirit. Women have always inherently shied away from putting themselves out there and being recognised for their achievements.

    As a woman entrepreneur myself, I resonate deeply with these issues. That’s why I founded CPR Global, a reputation management consultancy helping leaders build their personal brand. We strive to amplify the stories of women entrepreneurs breaking stereotypes and showcasing their remarkable contributions in traditionally male-dominated sectors such as geriatric care, alco-bev companies, and D2C brands. Witnessing women shatter glass ceilings and empower others through job creation fills me with immense pride. Their resilience and determination not only inspire but also drive innovation and diversity in the entrepreneurial landscape.

    It’s time we stopped considering ourselves to be the weaker gender or fairer sex.

    Odette founder Mamta Roy

    Recognizing the vital role women play in every industry, I believe that true overall progress can blossom only when diversity thrives. The importance of women’s inclusion cannot be overstated – it brings forth diverse perspectives, celebrates creativity, and promotes collective success. We must break barriers, value each other, and create spaces where every woman’s voice is not just heard but cherished as well.

    As we celebrate Women’s Day, we at Odette are all about embracing the uniqueness of every woman. Having women working with us isn’t just a way of working at Odette– it’s a powerful thread that weaves through our journey. Let’s continue fostering environments where every woman’s voice is not only valued but integral to our collective progress.

    Leegality head of Internal Operations Tabir Rakhshinda Hussein

    “I believe India as a country has immense potential, and at the heart of this potential lies the incredible contribution of women. Women in India are leading the charge with their innovative ventures, contributing significantly to the nation’s economic growth and societal development.

    In every sphere of life, women play a multifaceted role, balancing work and home with grace and determination. At Legality, we recognise the potential women hold and we strive to provide them with a nurturing environment to grow and succeed. We empower women by offering flexible work policies, including remote work opportunities, to prioritise work-life balance. Additionally, our liberal leave policy and holiday flexibility create a supportive and inclusive workplace environment.

    On the occasion of International Women’s Day, I would like us all to come together to provide an inclusive environment for all women so they to grow and prosper in every field. Here’s to celebrating and uplifting women across all spaces. Happy Women’s Day!”

    Wondrlab Network co-founder & managing partner Vandana Verma

    “International Women’s Day is a powerful reminder of the invaluable contributions women make to our world every day. As a co-founder of Wondrlab Network, I’ve seen firsthand the dedication and passion women bring to their work, driving success in every project. The research underscores the undeniable strength of gender-diverse teams, showcasing their ability to surpass homogenous groups in creativity, problem-solving, and overall performance. However, beyond statistics, it’s important to recognize that everyone, irrespective of gender, deserves equal opportunities to thrive based on their merits and capabilities. Let’s celebrate not just the achievements of women, but also advocate for an inclusive world where talent knows no gender boundaries.”

  • L’Oréal Professionnel unveils the iNOA shades of Red campaign

    L’Oréal Professionnel unveils the iNOA shades of Red campaign

    Mumbai: This International Women’s Day, L’Oréal Professionnel is painting the town red – quite literally – with the launch of its iNOA Shades Of Red campaign. In a confident expression of individuality, enthusiasts from diverse backgrounds are ready to showcase vibrant shades of red, indicating a transformative moment in hair colour trends.

    The campaign witnesses women from different walks of life embracing the colour red: Shenaz Treasury, an actor and a passionate supporter of mental health, wellness, and happiness, Aishwarya Mohan Raj- the witty comedian, Aswathi Balakrishna- a skilled Civil Engineer, Nimrit Kaur Ahluwalia- a formidable Lawyer, and Sharanya Iyer-a Certified Scuba Diver, Gen Z Guru Anushka Hazra, Legal Luminary Nimrit Kaur Ahluwalia, Athletic Dynamo Kirpit Kaur Arora, Finance Prodigy Shreya Jaiswal, and Entrepreneurial Extraordinaire Shagun Pannu, all donning the vibrant colour red. The ensemble also includes the likes of Dancing Diva Shakti Mohan, Screen Sensation Asha Negi, and Sonal Devraj, presenting a captivating array of Shades of Red. Together, they stand as a powerful testament to the multifaceted roles that women play in society.

    L’Oréal Professionnel’s expansive colour panier with 18 shades of red and new-age colouring techniques, offers a personalized color experience that caters to every woman’s unique style and personality. enabling them to express their individuality.

    Integral to this personalized experience is the AR filter launched in collaboration with Meta on Instagram, a pioneering feature that has captivated over One million users with its virtual try-on successes. The filter enables you to try on different hair colour shades virtually before deciding on your next hair colour.

    The campaign celebrates women who fearlessly make statements, embrace their uniqueness, and stand out from the crowd. In a celebration of diversity and individuality, L’Oréal Professionnel introduces a spectrum of red shades tailored for every Indian woman. Guided by skilled salon hair artists, each woman finds her ideal shade, embodying various facets of womanhood.

    L’Oréal Professionnel’s commitment to extraordinary transformations extends to the My Hair [iD] app, an AI-powered marvel. The ‘Colour Consultation & Diagnosis’ is an essential tool, providing a personalized in-salon experience and its unique Virtual try-on feature empowers women in the decision-making process before making their final hair colour choice.

    With red being the on-trend hair colour of the year, it sparks a revolution to find your unique shade of red whether subtle or bold.

    L’Oréal Professionnel India general manager Mathilde Barthélemy-Vigier added:

    “L’Oréal Professionnel is the leading professional hair tech brand. We believe in breaking norms and inspiring women to embrace rich red shades that beautifully complement Indian skin tones. In a market predominantly focused on grey coverage, the hesitation among younger women to experiment with hair colour often stems from uncertainty about the outcomes. The revolutionary, AI-powered My Hair Id app, helps in breaking this barrier by personalizing beauty and empowering women to complete freedom of self-expression.”

    This International Women’s Day we invite everybody to choose their shade of red.

    https://www.instagram.com/ar/2599924616833222

  • Women’s Day special: Trailblazers in the marketing world

    Women’s Day special: Trailblazers in the marketing world

    Mumbai: In every corner of the globe and across all industries, women have steadily risen, not just to participate but to rule and redefine the standards of excellence. From the meticulous attention to detail in the arts to groundbreaking discoveries in science, and from transformative leadership in politics to innovative strategies in the marketing world, women have demonstrated resilience, creativity, and leadership that transcends traditional boundaries. Their journey, marked by perseverance against odds and an unwavering commitment to their goals, inspires a new generation to dream bigger and aim higher.

    As we celebrate Women’s Day, we honor these trailblazers who have not only succeeded in their respective domains but have also paved the way for equality, proving time and again that leadership knows no gender. Their stories are not just narratives of personal achievement but are beacons of change, illustrating that when women lead, they bring a unique perspective and a holistic approach that enriches every industry they touch.

    Smartworld Developers SVP of Marketing Jyotsna Chauhan

    With a formidable 34-year journey in marketing, Jyotsna Chauhan stands as a paragon of brand evolution and storytelling mastery. Her career is a testament to her love for brands, skilfully growing and nurturing them across a myriad of sectors, cultures, and geographies. Her strategic advisory and mentorship roles have benefited notable brands such as India Sotheby’s International Realty and M3M, enhancing their marketing, communication strategies, and customer experiences. Chauhan’s rich background includes pivotal roles such as CMO at Central Park and strategic positions at DigiVive, IBD India, and Rediffusion Y&R, cutting through industries like FMCG, Telecom, and Real Estate with brands like Coca-Cola and Canon. Her 360-degree involvement in marketing—from creative writing to leading profit centers—highlights her versatile skill set. Recognized for her work with awards for gender sensitivity and excellence in advertising, Jyotsna’s passions extend beyond professional excellence to reading, interiors, and travel, enriching her creative and strategic insights.

    BLS International global head of corporate communications Ekta Bhaskar

    Ekta Bhaskar shines as a luminary in strategic communication and compliance frameworks. With a rich background in journalism, Ekta has excelled across various roles, including her impactful tenure at MPL and the Kho-Kho Federation of India. Her leadership in enhancing brand presence and fostering corporate social responsibility has been widely recognized, earning her accolades such as the Most Promising Indian for Idea and Innovation 2017. Holding a Master’s in Journalism from Sikkim Manipal University, Ekta combines her professional expertise with passions like sketching and travel, embodying a blend of creativity, integrity, and visionary leadership.

    Aarize Group director of sales & marketing Dr Renu Singh

    In the competitive realm of real estate, Dr. Renu Singh stands out as a beacon of innovation and leadership. As the Director of Sales & Marketing at Aarize Group, she has not only shaped the strategic direction of the company but also redefined industry standards. With a career that spans over 20 years, Dr. Singh’s profound impact is built on a foundation of extensive experience across various facets of real estate, including uber luxury residential group housing, township, luxury retail malls, SCO plots, retail & office leasing and many more. Her journey is a testament to visionary leadership, characterized by strategic thinking and an unparalleled ability to inspire and lead teams towards achieving remarkable milestones. The numerous awards and accolades Dr. Singh has received over the years are a reflection of her exceptional skill set and her dedication to excellence. Dr. Singh’s story is an inspiring chapter in the narrative of women leading and innovating in the real estate sector, making her a true icon of leadership and success.

    Bharti Real Estate CMO Cherryn Dogra

    A seasoned marketing professional with over 18 years of experience, Cherryn Dogra has made remarkable strides in both the beverage and real estate industries. Her tenure at multinational giants like Pernod Ricard and William Grant showcased her prowess in spearheading marketing initiatives. Transitioning to real estate, Dogra excelled at Lodha before leading marketing at top developers such as DLF and Emaar. Known for her strategic approach to business challenges, Dogra’s expertise in new-age marketing programs has significantly impacted the sector. An alumnus of Amity Business School and IIM Kolkata, she further enriches her academic profile as a Ph.D. scholar researching corporate governance strategies, blending professional excellence with academic rigor.

    Paras Buildtech India Pvt Ltd head of marketing Poulomi Ray

    Boasting 16 years of comprehensive experience in strategy, marketing strategy, brand management, and business acceleration, particularly in the luxury segment, Poulomi Ray has contributed significantly to the legacy of esteemed companies like Leela hotels, MGM USA (Metro Goldwyn Mayer), and DLF. Her exceptional ability to craft extraordinary customer experience journeys significantly drives ROI and business goals. Ray views the Indian real estate sector’s evolving landscape as ripe with potential for innovative solutions and efficient practices. Her commitment to pushing boundaries, coupled with her roles as a resolute solution finder, positive disruptor, and sustainability ambassador, underscores her anticipation for driving meaningful brand conversations and impactful ecosystem changes with Paras Buildtech.

  • Hindustan Coca-Cola beverages launch empowering campaign “We Can” on International Women’s Day

    Hindustan Coca-Cola beverages launch empowering campaign “We Can” on International Women’s Day

    Mumbai: This International Women’s Day, (HCCB) unveils a compelling campaign titled “We Can,” dedicated to honouring the unwavering spirit of women in the manufacturing sector. The heart of this initiative lies in a powerful video featuring testimonials and success stories, spotlighting women who have triumphed over challenges in a traditionally male-dominated industry.

    The video serves as a testament to the resilience and determination of these trailblazers, breaking down stereotypes and showcasing that, with unwavering commitment, anyone can surmount obstacles and leave an indelible mark. The resounding message, “WE CAN,” echoes the collective strength and potential within every woman striving for success.

    Under the theme of “Inspiring Inclusion,” the campaign emphasises the crucial importance of recognizing, appreciating, and amplifying the contributions of women in sectors historically dominated by men. HCCB’s commitment to fostering gender equality is evident in its proactive efforts to champion diversity, inclusivity, and the empowerment of women.

    As we celebrate International Women’s Day, HCCB hopes to shed more light on these empowering stories of resilience and triumph. 

  • Britannia Marie Gold chooses ‘an act over an ad’ with HerStore on International Women’s Day

    Britannia Marie Gold chooses ‘an act over an ad’ with HerStore on International Women’s Day

    Mumbai: Britannia Marie Gold, one of India’s leading biscuit brands today launched  HerStore, a unique digital ecosystem for women entrepreneurs honoring its commitment from 2023 of #LetsKeepGoing to celebrate women every day. With HerStore, it is furthering its commitment to empower women entrepreneurs with constant support throughout their journey.

    The tagline “Saath Judo, Saath Udo” captures the essence of the brand’s commitment to cultivating a supportive digital ecosystem where women entrepreneurs stand united, and uplift each other, so that they can do more and be more.

    HerStore, powered by Britannia Marie Gold has taken the initiative towards its commitment with the launch of a unique marketplace which lists both products and services  – all owned by women. The platform will also soon offer a comprehensive suite of training, workshops, and upskilling videos tailored to equip women entrepreneurs with the skills and knowledge needed to thrive in a dynamic market landscape. This will be complemented by a community to enable knowledge-sharing and mentoring among women entrepreneurs. The platform will also further fuel aspiring womenpreneurs with seamless access to Britannia Marie Gold Mystartup Contest Season 5.

    HerStore is built on learning from four immensely successful chapters of the Britannia Marie Gold Mystartup programme. The programme was initiated in 2019 to enable women to overcome barriers concerning finance and upskilling required to embark on their entrepreneurial journeys. Thus far, MyStartup Contest has provided seed funding of Rs. 10 lakhs each for over 50 entrepreneurs and equipped 50k+ women with the skills to start their businesses. More than 25 of the winners now have thriving businesses, and already over 10 winners have been onboarded on HerStore.

    The strategic design of HerStore with the proposition of ‘Shop | Be Inspired | Sell,’ is aimed at democratising an end-to-end ecosystem for women business owners. HerStore is a unique platform to list both products and services for Indian consumers at no additional cost to sellers and a zero-perc ent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on the HerStore marketplace.

    Commenting on the launch, Britannia Industries chief marketing officer Amit Doshi said, “At Britannia Marie Gold, our unwavering commitment lies in empowering women entrepreneurs and nurturing their growth. This year, we decided to solidify our commitment by choosing not to do a brand advertisement, but by launching a digital ecosystem which will truly empower women – every single day of the year.

    With the launch of the marketplace as the first step, we are hopeful that the ease of managing a business on HerStore along with the extensive Britannia Marie Gold community in India will truly democratise the ecosystem for women entrepreneurs.”

    HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

    Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global exclaimed, “Britannia Marie Gold has a strong emotional resonance among its audience –  the Homemakers or as the brand believes them to be – Everyday Athletes. Led by an inspiring purpose to make them  “Do more. Be more”, the new idea “HerStore” is a movement to empower and support womenpreneurs. ‘HerStore’ is also special to us as it’s the very first initiative from Lowe Lintas DX, our digital creative unit set up in collaboration with Meta. Their offering of advanced strategic and creative services, specifically designed for long-term brand building in the digital domain, was a perfect fit for this particular drive from Britannia.

    I do not doubt that ‘HerStore’ will help revolutionize the digital landscape on the web. It embodies the spirit of the brand to enable entrepreneurship and drive meaningful change in the lives of the Everyday Athlete!”

    Hash Connect chief strategy officer Vinod Kumar emphasised the project’s unique challenges. “Creating HerStore posed distinct challenges – our goal was to build a robust technology platform empowering women entrepreneurs as sellers. Simultaneously, we aimed to ensure a simple yet sophisticated user experience. Another element of uniqueness is that HerStore caters to not just e-commerce businesses with products, but services and local businesses as well. Leveraging our e-commerce knowledge and insights into Indian consumer behaviour, we’ve built a platform promising an excellent experience for sellers, buyers, and the brand.”

  • Harnessing heels: A day in the life of women marketers

    Harnessing heels: A day in the life of women marketers

    Mumbai: As we know, the marketing field is one of the toughest fields to work in, but it is also the most important part of setting up any kind of business. Earlier, this field was entirely dependent on man’s perspective, thinking, and ideas. But now, things have changed. A study indicates that 21 per cent of women choose their careers in marketing, whereas only 16 per cent of men opt for marketing as a career field. This notable participation of women can be attributed to increased awareness and equality within the marketing industry.

    Do you remember earlier when our grandmothers used to tell us stories, and somewhere we found the best storytellers? Good marketing needs a good storyteller. This is where women have made their place in the marketing field in no time, launching different perspectives, ideas, and unique campaigns. It clearly describes that women can do whatever they decide to.

    In the bustling world of marketing, where creativity meets strategy, women are making significant strides. From crafting compelling campaigns to analyzing market trends, female marketers play a pivotal role in driving brand success. However, their journey is often marked by unique challenges and experiences, encapsulating a blend of professionalism, resilience, and style. Let’s delve into a day in the life of women marketers, where they harness not only their skills but also their heels.

    1.    Diverse responsibilities: A woman marketer’s day usually begins with a flurry of activities. From brainstorming sessions to client meetings, they juggle diverse responsibilities with finesse. Whether it’s crafting engaging social media content or fine-tuning a brand’s messaging, women marketers navigate through multitasking effortlessly.

    2.    Adaptability: In the dynamic landscape of marketing, adaptability is key. Women marketers excel in embracing change and staying ahead of evolving trends. They important strategies, refine approaches, and seamlessly transition between projects, showcasing their ability to thrive in a fast-paced environment.

    3.    Creative visionaries: Creativity lies at the heart of marketing, and women bring a unique perspective to the table. Their innovative ideas and imaginative concepts breathe life into campaigns.. Whether it’s conceptualizing a visually stunning ad or introducing an out-of-the-box marketing strategy, women marketers are the creative visionaries driving brand narratives forward.

    4.    Leadership and collaboration: As leaders and team players, women marketers promote collaboration within their teams. They inspire and motivate their colleagues, leading by example and nurturing a culture of inclusivity and empowerment. Through effective communication and collaboration, they harness the collective talent of their team members to achieve shared goals.

    5.    Navigating challenges: Despite their undeniable talent and expertise, women marketers often encounter challenges unique to their gender. From navigating gender biases in the workplace to balancing professional commitments with personal responsibilities, they confront obstacles with resilience and determination.

    6.    Professionalism and style: While excelling in their professional life, women marketers also bring their unique sense of style to the workplace. From power suits to statement accessories, they effortlessly blend professionalism with fashion, making a statement with every step they take.

    7.    Work-life integration: Achieving work-life balance is a constant pursuit for women marketers. Balancing demanding work schedules with personal commitments requires careful planning and prioritization. Yet, they seamlessly integrate their professional and personal lives, finding moments of joy and fulfillment.

    8.    Continuous learning and growth: In a rapidly changing industry, women marketers are committed to continuous learning and professional growth. They seek out opportunities for skill development, attending workshops, conferences, and online courses to stay aware about the latest trends and technologies.

    9.    Mentorship and advocacy: Women marketers understand the importance of mentorship and advocacy in promoting diversity and inclusion within the industry. They mentor aspiring professionals, providing guidance and support to help them navigate their careers. Also, they advocate for gender equality and representation, driving meaningful change within their organizations.

    10.    Celebrating successes: Among the challenges and demands of their profession, women marketers take the time to celebrate their successes. Whether it’s a successful campaign launch, a client win, or a personal milestone, they acknowledge and appreciate their achievements.

    The life of a woman marketer is a dynamic journey marked by professionalism, resilience, and style. From tackling diverse responsibilities to overcoming challenges with grace, they consolidate the spirit of innovation and creativity that defines the world of marketing. As they continue to make their mark on the industry, women marketers serve as role models, inspiring future generations to gear up their skills and talents to drive meaningful change in the world of marketing.

    Empowered women empower brands: Let’s celebrate the marketers who shape narratives, spark inspiration, and drive meaningful connections in the dynamic world of marketing. Happy Women’s Day.

    The article has been written by Media Maniacs Group founder Surabhi Trivedi.

  • ZEE & SNEHA unite for maternal health program benefiting 8,000 women in Bhiwandi

    ZEE & SNEHA unite for maternal health program benefiting 8,000 women in Bhiwandi

    Mumbai: On International Women’s Day, ZEE Entertainment Enterprises Ltd (ZEEL), India’s leading content company, shed light on the groundbreaking initiative – Integrated Maternal and Child Health Program developed in partnership with the Society for Nutrition Education and Health Action (SNEHA). The program developed for communities in Bhiwandi, Thane District, stood as a beacon of empowerment for women across the region.

    Recognising the urgent need for action, ZEE partnered with SNEHA to bolster this vital project, which has touched the lives of over 8,000 women from September 2022. Operating within Bhiwandi’s vulnerable communities, including married women of reproductive age, children aged 0-2 years, dedicated community volunteers, and essential systems staff; the program addressed a myriad of pressing health concerns. With ZEE’s support, SNEHA conducted a comprehensive assessment, uncovering prevalent health issues such as maternal and newborn morbidity and mortality, along with the alarming rates of communicable and non-communicable diseases like tuberculosis and hypertension and diabetes within Bhiwandi’s 44 per cent urban slum population. The community grappled with a staggering 24 per cent rate of home-based child deliveries, coupled with late registration for hospital delivery, subpar immunization rates, and distressing instances of gender-based violence.

    In response to these challenges, ZEE and SNEHA collaboratively developed and implemented a pioneering community-based urban healthcare model, addressing reproductive, maternal, newborn, and child health (RMNCH) concerns. This holistic approach extended to combating malnutrition, gender-based violence (GBV), tuberculosis (TB), and non-communicable diseases (NCDs), in close partnership with the local public health systems in Bhiwandi.

    Neonatologist and SNEHA founder Dr Armida Fernandez said, “We established SNEHA in response to the dire health challenges faced by low-income households, especially mothers and children. Our goal is to improve health-seeking behaviour and enhance the quality of public health services in underserved communities. Witnessing the transformation of 8,000 women through our program fills us with immense gratitude, and we extend our heartfelt appreciation for the invaluable support received from ZEE.”

    Reflecting on the significance of this program and its success, ZEE president – HR and transformation Animesh Kumar said, “Partnering with SNEHA on this transformative initiative has been an incredibly fulfilling journey for us. Together, we’ve not only empowered communities but also created a tangible impact on maternal and child health in Bhiwandi. By synergizing our resources and expertise, we’ve reached thousands of women and children, providing them with the crucial support and care needed for a healthier tomorrow. Today, as we celebrate International Women’s Day, the success of this project serves as a powerful testament to the immense potential of collective action in driving positive change and fostering inclusive growth.”

    Since the inception of the partnership, there has been a 12 per cent increase in the adoption of modern contraception methods among women. This substantial growth is testament to the fact that it provided women with a newfound agency to make informed choices regarding their sexual and reproductive health.

    The comprehensive approach implemented by SNEHA and ZEE resulted in tangible improvements in community health indicators, with noticeable reductions in maternal and neonatal mortality rates, increased access to essential healthcare services, and heightened awareness about preventive measures. Furthermore, the collaborative effort fostered a sense of empowerment among women, enabling them to take charge of their health and well-being, thus paving the way for a brighter and healthier future for generations to come.