ITV

Category: Marketing

  • Wahter unveils revolutionary carts: Affordable packaged drinking water at 10 NCR locations

    Wahter unveils revolutionary carts: Affordable packaged drinking water at 10 NCR locations

    Mumbai: Wahter, India’s pioneering branded packaged drinking water brand has rolled out its innovative proprietary carts across the National Capital Region (NCR), marking a paradigm shift in access to affordable drinking water. Targeting students, children, and marginalized communities, Wahter offers its premium-quality bottled water at an unprecedented 80% discount compared to prevailing market rates.

    Wahter’s commitment to accessibility and affordability is exemplified by its pricing strategy, with bottles priced at just ₹1 for 250 ml and ₹2 for 500 ml. This move is aimed at ensuring that everyone in the NCR region has equitable access to clean and safe drinking water, irrespective of socio-economic constraints.

    “These carts represent more than just a distribution mechanism; they symbolize our dedication to democratizing access to clean drinking water,” remarked Wahter co-founder Amitt Nenwani. “By offering our branded packaged drinking water at significantly reduced prices, we are empowering individuals in every corner of the NCR to have equitable access to water.”

    Top 10 Wahter proprietary carts and strollers locations offering packaged drinking water at 80 per cent less cost:

    1. Advant in Noida

    2. Noida Film City

    3. India Gate

    4. Qutub Institutional Area

    5. Huda Sector 44 in Gurgaon

    6. Netaji Subhash Place Metro Station

    7. Kashmiri Gate Metro Station

    8. Unitech Cyber Park, Gurugram

    9. Modern Bazaar, DLF Gurugram

    10. Yashwant Palace, Chanakyapuri

    Wahter expands its reach with an engaging ad campaign, now live on SonyLIV channel, catching the spotlight during episodes of Shark Tank India. Wahter’s commitment to accessibility is further reinforced through strategic collaborations with organisations such as the Shoobhi Foundation (BOAT CSR) and Vijay Sales.

    As Wahter continues to pioneer innovation in the packaged drinking water industry, it remains steadfast in its mission to make clean and safe drinking water accessible to every individual, thereby fostering a healthier and more equitable society.

    All Wahter’s used bottles will be collected and recycled by Scrapbuddy. The company has committed to recycle 10 million bottles into clothing within the next three months.

  • Crocs in India teams up with Vedang Raina and Rasha Thadani

    Crocs in India teams up with Vedang Raina and Rasha Thadani

    Mumbai: Crocs Inc, an innovative casual footwear, embarks on an exciting journey of self-expression. The brand announces its collaborative partnership with emerging talents Rasha Thadani and Vedang Raina, aligning with its core value of “Come As You Are,” celebrating individuality and authenticity. With this partnership, Crocs acts as a canvas to express oneself through the eyes of these GenZ icons.

    At the heart of this collaboration lies the essence of Crocs’ ethos, “Come As You Are.” Teaming up with Vedang and Rasha, Crocs aims to showcase how its footwear, especially with customizable Jibbitz™, empowers individuals to embrace their true selves. With Vedang Raina and Rasha Thadani, Crocs is on a mission to ignite a style revolution where self-expression knows no bounds.

    Commenting on the collaboration, Rasha Thadani said, “Being able to work with Crocs is a dream come true for me. It’s such a colourful, playful brand, and I absolutely love that their motto is ‘Come as you are’. I’m all about self-expression and creativity, so Crocs’ core values resonate deeply with my own. I’m eager to see the magic we can create together.”

    Echoing her sentiments, Vedang Raina added, “I’m thrilled to have the opportunity to collaborate with such an iconic brand. Their jibbitz charms are super innovative – it’s incredible how much you can tell the world about yourself with each little charm. Crocs is all about letting your true colours shine, and now I get to be a part of that. I’m excited to see where this next step in my journey takes me.”

    Crocs vice president & general manager- India, Middle East and Africa Sumit Dhingra commented on the brand’s association with the two talents, “As we enter the next chapter of Crocs’ journey in India, we’re thrilled to join forces with Vedang and Rasha. Their emergence as new faces in the Indian entertainment scene brings a refreshing perspective, and we’re confident that, together, we can continue to drive relevance for our Classic Clogs and Jibbitz across the nation.”

     

  • Mamaearth set to disrupt personal wash with innovative moisturising lotion soaps

    Mamaearth set to disrupt personal wash with innovative moisturising lotion soaps

    Mumbai: Mamaearth, India’s leading brand for toxin-free and natural personal care products, is thrilled to announce its entry into the personal wash category. The brand’s expansion into this segment marks a significant milestone in its mission to provide safe, effective, and toxin-free goodness for consumers across the country.

    The personal care industry has seen rampant advancements with extensive research and development over the years. However, one of the biggest categories of personal care being personal wash has seen relatively stagnant innovation in recent years. The market continues to be dominated by products containing chemicals and synthetic ingredients falling majorly under grade 2 & 3 segments, with very limited Grade 1 options.

    With a growing demand for natural and sustainable personal care products, Mamaearth’s decided to venture into the personal wash category. Innovation has been at the forefront for Mamaearth and the brand took the challenge to disrupt the market with an innovation within the personal wash category. Mamaearth moisturising lotion soaps are Grade 1 soaps with Made-Safe certification in a non-drying formula.

    Mamaearth’s signature blend of natural ingredients, free from harmful chemicals and toxins, the new range of moisturizing lotion soaps are a perfect amalgamation of deep cleansing along with the power of a moisturising lotion. Available in four variants – Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences, ensuring that there is something for everyone. From deeply cleansing foams to nourishing body lotion, each soap is thoughtfully crafted to deliver a refreshing and rejuvenating experience while prioritizing the well-being of both consumers and the planet.

    Commenting on this innovation, Honasa Consumer Ltd co-founder and chief innovation officer Ghazal Alagh said: “The lack of innovation in the personal wash category has been a challenge for the category particularly given the constant demand for natural, eco-friendly, and safer alternatives, without compromising on the efficacy. This presented an interesting challenge for us, and we began our quest to solve this problem. With the launch of our lotion soaps, we are solving the need for a soap that deeply cleanses and does not dry the skin, instead provides moisturization as well. At Mamaearth, we are committed to offering safe and toxin-free alternatives, and with the entry into the personal wash category, we will continue working on innovative formats to disrupt this category and provide consumers with a wider selection of toxin-free and safe options for their daily hygiene routine.”

    In addition to its commitment to product quality and safety, Mamaearth continues to uphold its values of sustainability and social responsibility. The brand’s personal wash products are packaged in recyclable materials, further reducing its environmental footprint, and contributing to a cleaner, greener future.

    The new range of Mamaearth personal wash products is now available for purchase online and at select retail outlets across India.

  • Hero Lectro and Magucho curate an experience ride in Mumbai

    Hero Lectro and Magucho curate an experience ride in Mumbai

    Mumbai: Hero Lectro, in collaboration with Magucho, embarked on an electrifying journey through the vibrant streets of South Bombay with a 15 km ride between Bandra to Colaba. The exclusive e-cycling tour offered participants an extraordinary opportunity to explore Mumbai’s rich heritage in style. With Hero Lectro’s e-bikes, participants pedalled less and discovered more, experiencing the city’s iconic landmarks.

    The event commenced at the CSMT Station/BMC Headquarters selfie point with enthusiastic riders gathering to explore the city on wheels. The journey took them from the majestic Flora Fountain to the historic Gateway of India and the luxurious Taj Hotel. Along the way, riders experienced Marine Drive’s scenic beauty, the tranquil Walkeshwar seagull point, bustling Nariman Point, the scholarly Asiatic Library, quaint Horniman Circle, and serene St. Thomas Cathedral Church. Riders were able to soak in the heritage of Mumbai at ease while enjoying the unique experience of an e-bike.

    “The collaboration between Hero Lectro and Magucho epitomizes innovation and adventure, offering participants a unique and exhilarating experience,” expressed Firefox Bikes CEO Sriram Sundresan. “We’re thrilled to support this initiative, promoting sustainable urban mobility while fostering a deeper connection with our city’s heritage. Together, Hero Lectro and Magucho curated an unforgettable journey, seamlessly blending sustainability with exploration. Looking ahead, we are enthusiastic about our role in reshaping urban mobility along with inspiring a wider adoption of eco-friendly transportation methods.” added Sundresan.

    Magucho head of events and experiences Meeta Patankar stated, “We partnered with Hero Lectro to create a first-of-its-kind heritage tour on wheels for Mumbaikars. Our collaboration with Hero Lectro signifies a remarkable opportunity for adventure enthusiasts to immerse themselves in Mumbai’s vibrant heritage while championing the cause of sustainable travel practices. Through this partnership, we aim to inspire individuals to not only explore our city’s cultural treasures but also to do so in a manner that respects and preserves our environment for future generations.”

    Equipped with state-of-the-art e-bikes, helmets, and expert guidance from ride experts, participants enjoyed a safe and immersive ride around Mumbai. Building on the success of its past endeavours, such as the electrifying ride with ETO Landers, Magucho continues to push boundaries and create memorable experiences for adventure enthusiasts.

  • Autocar India and Mahindra & Mahindra unveil the success of #WomenWithDrive

    Autocar India and Mahindra & Mahindra unveil the success of #WomenWithDrive

    Mumbai: The third edition of the #WomenWithDrive campaign jointly organised by Autocar India and Mahindra & Mahindra was the biggest yet with a record number of women participants from all over the country joining the day-long adventure drive.

    The #WomenWithDrive initiative held every year to celebrate International Women’s Day aims to motivate more women to get behind the wheel and enjoy the thrill of driving. It encourages them to step out of their comfort zone by driving on highways, off-roading, and pushing their limits on an autocross track behind the wheel of a Mahindra SUV

    The event commenced with a grand flag-off ceremony on the sprawling grounds of the Grand Hyatt Mumbai which has been the venue partner for the past two years. The presence of Member of Parliament North Central Mumbai, Shrimati Poonam Mahajan, added to the prestige of the event as she gave an inspirational speech to the women participants “Women are the real drivers of this country, the driving force and should always be in the driver’s seat’ she said. Shrimati Mahajan flagged off the 12 Mahindra SUV convoy with 36 women who drove to Aamby Valley. From doctors to lawyers and entrepreneurs, the participants experienced an array of activities including a highway convoy drive, a competitive autocross timed against the clock, and an off-roading exercise, all aimed at fostering confidence, skill, and safety behind the wheel.

    Mahindra & Mahindra Ltd VP & head of global brand and marketing communications, automotive division Neha Anand. expressed her enthusiasm, stating, “At Mahindra, we are committed to driving change and empowering women to take the wheel – literally and metaphorically. Our #WomenWithDrive initiative, in collaboration with Autocar India, embodies this spirit. Now in its thrilling third edition, it’s been inspiring more women to explore and savour the freedom of adventure in our flagship SUVs. We invite participants to join us for a day of exhilarating experiences, witness our products in action, and share the sheer joy of driving with their circle. Here’s to celebrating more miles of empowerment and adventure as we pave the way for a brighter, more inclusive future!”

    Sonia Paul, Cluster Director of Marketing, Hyatt Hotels Corporation, said, “This experience with Autocar India & Mahindra Auto was unforgettable and exhilarating. This is our second year of collaboration which is also the 20th Anniversary of Grand Hyatt Mumbai. Looking forward to more grand Memories like these.”

    Sneha Soneji, Skincare & Makeup Consultant enthused. “Enjoyed bonding and making friends during the adventurous event. Everything, from the journey to Lonavala to the activities and off-roading, surpassed expectations. Videos can’t capture it all. Despite initial fear, gained remarkable confidence. Will return for more!

    Pooja Jambotkar, a content creator and mom, also shared her enthusiasm, saying, “My first Thar 4×4 experience was amazing! What began as a simple drive with friends turned into thrilling drifting and off-roading. Loved it!”

    With each edition building upon the success of the previous, #WomenWithDrive continues to pave the way for women to excel in driving scenarios traditionally dominated by men. Autocar India and Mahindra & Mahindra look forward to future editions, promising even more exhilarating experiences and opportunities for empowerment.
     

  • Lexar conducts an extensive Pan India channel roadshow to boost it’s retail network in India

    Lexar conducts an extensive Pan India channel roadshow to boost it’s retail network in India

    Mumbai: Lexar, a provider of memory and storage solutions, in collaboration with its national distributors Redington Ltd, Creative NewTech Ltd, and New Color India Films, organised a massive channel pan-India roadshow, including metro cities like Delhi, Mumbai, Bengaluru and Chennai, to further strengthen and expand the Indian distribution network and to bring their innovative product portfolio in India. This series of roadshows is aimed at meeting the partners, building bridges, forging new partnerships, and to also ensure consumers are getting zero data loss protection, no counterfeit but genuine storage solutions with blazing speeds and massive capacities, and the best customer service with no limitations in India.

    The memory solution industry in India is currently witnessing significant growth, mainly driven by factors such as rising demand for data storage & security, rise in the content creation industry and the adoption of cloud computing. Furthermore, the government’s push for digitalization and internet penetration has created a favourable environment for the memory solutions provider in the market. With the increasing popularity of gaming, multimedia content, and data-intensive tasks has fuelled this growth.

    Lexar is all set to bring its comprehensive range of Portable SSD, next-gen gaming RAM, Micro SD cards and Gen 5 NVMe SSD to the Indian market, to cater to an increased demand for high-speed, high-capacity memory solutions in the industry. The company’s latest portfolio is designed by over 1000 R&D engineers and tested on more than 2000 devices, ensuring no data loss or counterfeit products in the market.

    Commenting on the same, Lexar general manager of the Middle East, Africa, and the Indian Subcontinent Fissal Oubida, said, “Lexar’s market share is steadily expanding across India, this reflects our commitment to meeting the evolving needs of our Indian clientele. We are actively establishing a strong position in components, SSD, and DRAM segments. The market dynamics and evolving technology landscape suggest a promising future for our innovative solutions. As India continues to embrace digital transformation and technological advancements, we are excited about the potential for Lexar to make a meaningful impact in the lives of Indian consumers and businesses alike.”

    He further added, “Our innovative product lineup, offering high speeds and large capacities, is a testament to this commitment. We are thrilled about Lexar’s potential to significantly influence the lives of Indian consumers. Our interactions reaffirmed our commitment to understanding the unique needs and aspirations of our Indian clients. We are dedicated to forging strong partnerships, delivering exceptional value, and contributing positively to the dynamic Indian market. Each interaction inspires us to embrace future opportunities and contribute meaningfully to the growth and prosperity of the communities we serve.”

    In addition to the roadshow, Lexar will be conducting energized digital campaigns and channel strategies to educate customers about the innovative use of Lexar products through authorized distributors in India. The company is committed to launching localized customer support channels in both Tier 1 & Tier 2 cities to provide comprehensive after-sales service. To enhance its recall value, Lexar also plans to brand itself in more than 200 retail shops in each metropolitan city in India.

    Lexar remains committed to ensuring its products are readily available across India. The company assures its channel partners a seamless product replacement with no limitations and the best customer service. As a testament to this commitment, the company will be expanding its professional team in India to a 12-member team by the end of Q2 this year.

    All Lexar products will be available in all major retail and e-commerce outlets, including Croma, Reliance Digital, Amazon, and Flipkart, ensuring wide availability to consumers.

  • realme ropes in Shahid Kapoor as a product ambassador

    realme ropes in Shahid Kapoor as a product ambassador

    Mumbai: realme, a smartphone service provider roped in Bollywood superstar Shahid Kapoor as a product ambassador for its upcoming NARZO 70 Pro 5G aims to set new standards in low-light photography. This strategic collaboration precedes the highly anticipated launch of the NARZO 70 Pro 5G, underscoring the brand’s commitment to innovation, excellence, and the seamless fusion of style and substance.

    The partnership strengthens the brand’s dedication to inspiring the millennial & GenZ generations and will help set new standards in the smartphone industry. Shahid Kapoor, known for his spectacular performances and magnetic film presence, embodies the spirit of our NARZO Series and will set a new standard in photography with the NARZO 70 Pro 5G to provide a brand new camera experience in low light. The Narzo series, known for its vibrant and youth-oriented appeal, exemplifies realme’s commitment to offering consumers an unparalleled mobile experience.

    Commenting on the association, realme India’s chief marketing officer Tao Zhang stated “We are excited to welcome Shahid Kapoor to the realme family as the face of our NARZO 70 Pro 5G. Shahid’s global appeal and dynamic energy complement realme’s underlying beliefs, resulting in a relationship that embodies elegance, substance, and refinement. We feel Shahid’s involvement will help further enhance Narzo’s overall brand appeal, and fortify our connection with India’s discerning youth, who are the heart of the Narzo Series.”

    Shahid Kapoor shared, reflecting on the collaboration, “I’m thrilled to be a part of the realme’s Narzo family! realme is a technology leader that is strongly associated with innovation, style, and cutting-edge technology. I am equally excited to represent a brand that reflects the dynamic spirit of today’s youth. The brand’s constant commitment to pushing boundaries aligns with and complements my own relentless pursuit of perfection. I look forward to being the face of a brand that embodies the spirit of growth and reflects the goals of today’s youth.”

    The official announcement coincides strategically with the upcoming introduction of the NARZO 70 Pro 5G, which is expected to set new standards in the smartphone industry. With powerful performance, cutting-edge features, and a stylish design, the NARZO 70 Pro 5G is ready to alter the smartphone landscape for a discerning audience.

  • Rolls-Royce’s new video campaign spotlights gender bias in education among underserved communities

    Rolls-Royce’s new video campaign spotlights gender bias in education among underserved communities

    Mumbai: Rolls-Royce has launched a social awareness campaign for girl child education based on insights from its Unnati Wings4her programme.

    The first video in the campaign is titled ‘Silent Dreams’, and highlights the contrast between children in privileged homes versus those from less privileged backgrounds, where societal bias forces them to suppress their dreams. This is based on insights from our Unnati ‘Wings4Her’ initiative where we work closely with girls in high school and provide parental counselling (amongst other support) to ensure families support their daughters’ aspirations.

    This was conceptualised, scripted and produced in-house with Rolls-Royce employees and their families enacting roles to being alive the social bias that deters thousands of girls from pursuing their dreams.

    Please do watch the first video in the campaign series launched today on our LinkedIn

    https://www.linkedin.com/feed/update/urn:li:ugcPost:7171766111439450113/

  • SUGAR Cosmetics concludes #NotSoSmallBusiness campaign

    SUGAR Cosmetics concludes #NotSoSmallBusiness campaign

    Mumbai: SUGAR Cosmetics, an omnichannel beauty brand, and a cult favorite amongst Gen Z and millennial consumers, proudly concludes its empowering initiative, the #NotSoSmallBusiness campaign, with a heartening video featuring seven exceptional women entrepreneurs. The campaign aimed to spotlight the inspiring stories of these women who own small businesses and are making significant strides in their respective fields.

    The featured entrepreneurs and their ventures are as follows:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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    These entrepreneurs have not only been featured on SUGAR’s Instagram but have also received support from the startup community.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

    These remarkable women not only shared their stories on SUGAR’s Instagram but also received crucial support from the startup community. The campaign’s concluding video, features SUGAR Cosmetics CEO Vineeta Singh expressing her gratitude and urging everyone to support these entrepreneurs by making purchases from their businesses.

    Vineeta emphasised the collective power to uplift these businesses and encouraged the audience to contribute to the growth of these enterprises. SUGAR Cosmetics remains dedicated to supporting women in their entrepreneurial journeys and promoting a community of strong, independent businesswomen.

  • Cleartrip turns up the heat; Urges travellers to book now with #NationOnVacation

    Cleartrip turns up the heat; Urges travellers to book now with #NationOnVacation

    Mumbai: As India gears up for the upcoming summer travel frenzy, Cleartrip, a Flipkart company, is launching the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.

    The core message of the campaign is ‘India aur Cleartrip Taiyyar hai, Bas Aapke Booking ka Intezaar hai’. Amidst high demand, airfares are likely to go up for the summer season. With #NationOnVacation, Cleartrip and Flipkart Travel are providing an opportunity for their customers to take advantage of the best offers on their platform and book their dream holidays. In line with its customer-centric values, Cleartrip, under the umbrella of ‘ClearChoice’, is also offering greater flexibility for its users. With ClearChoice PLUS and ClearChoice MAX, travellers can cancel or modify their bookings and get a full refund as opposed to the standard airline changes ranging from INR 2500 onwards.

    Here’s what travellers can avail during #NationOnVacation on Cleartrip and Flipkart Travel platforms:

    Domestic flights starting from INR 999 
    International flights starting from Rs 4999 
    4&5 star hotels starting from INR 2499 
    Up to Rs 500 off on bus bookings
    35 per cent + an extra 10 per cent off on Packages

    Talking about #NationOnVacation, Cleartrip, chief marketing officer Kunal Dubey said, “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”

    Please click here to view the ad campaign.

    Through the second edition of #NationOnVacation, Cleartrip plans to strengthen its position as a trusted travel partner this summer. The first edition launched in March 2023 saw a 60 per cent increase in bookings across categories compared to the previous year.