ITV

Category: Marketing

  • Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy

    Godrej Yummiez launches Korean meatballs with chef Anahita Dhondy

    MUMBAI: Love is in the air and this time, it’s spiced with gochujang! India’s festive kitchens are getting a Korean twist as Godrej Yummiez, the ready-to-cook frozen foods brand from Godrej Foods Ltd, launches its Korean style chicken meatballs, just in time for the celebrations.

    To mark the launch, the brand has rolled out a digital campaign featuring chef Anahita Dhondy, who brings her signature flair to a two-part video series that blends tradition with trending flavours. Shot amid the colours and chaos of Pujo and Dashain festivities, the films spotlight easy, mouth-watering recipes made for modern Indian homes.

    In the first episode, chef Anahita whips up a chicken meatball toast a late-night saviour for those 2 am post-pandal cravings. The second film dives into Dashain celebrations, where she serves up chicken meatball skewers with Korean atomic sauce, perfectly marrying spice, tang, and togetherness.

    With just five ingredients and minimal prep, the new Korean-style meatballs prove that festive cooking doesn’t need to be complicated to impress. Backed by the India Snacking Report (Sttem 2.0), which found that 71 per cent of Indians prefer frozen snacks during festivities, Yummiez is clearly in step with the nation’s evolving palate.

    Each pack delivers 12g of protein per 100g, preserved with the brand’s IQF freezing technology, ensuring freshness, flavour, and convenience in every bite. Priced at Rs 190 for a 250g pack, the range is now available across Kolkata and Northeast India, with festive discounts adding extra cheer.

    “India is stepping into its most joyous season, where food and celebration go hand in hand,” said Godrej Foods Ltd head of marketing & innovation Anushree Dewen. “Our Korean style chicken meatballs bring a global twist to Indian festivities: delicious, nutritious, and incredibly easy to make. Through Chef Anahita’s recipes, we’re showing how simple it is to turn festive moments into something special.”

    So, whether you’re a midnight snacker or the host with the most, Godrej yummiez korean style chicken meatballs promise to make every celebration more flavourful. Go on, say Saranghae to your new festive favourite. 

  • Glow with the flow as Ashpveda and Dabur Newu light up festive beauty

    Glow with the flow as Ashpveda and Dabur Newu light up festive beauty

    MUMBAI: Looks like Ayurveda’s getting a glow-up this festive season! Ashpveda, the Ayurvedic beauty and wellness brand, has rolled out its Festive 2025 Collection, a line that blends ancient herbal wisdom with modern-day sparkle.

    In a move to reach more beauty enthusiasts, Ashpveda’s full range of skincare, haircare, and personal care products is now available at 20 Dabur Newu stores across India. The partnership not only gives the brand a stronger retail footprint but also cements Dabur Newu’s position as a go-to destination for conscious, contemporary wellness.

    “The Festive 2025 Collection embodies our belief in bringing the essence of Ayurveda into daily life, in a way that resonates with today’s celebrations,” said Hari Ram Rinwa, the brand’s spokesperson. “Our tie-up with Dabur Newu takes our commitment to authenticity, safety, and sustainability to more consumers across India.”

    Crafted using clean, responsibly harvested herbs and traditional Ayurvedic methods, Ashpveda products are free from harmful ingredients and rooted in sustainability. To mark the occasion, the brand is also offering festive exclusives, including limited-edition combos, pre-launch products, and special offers at Dabur Newu outlets.

    With this launch, Ashpveda isn’t just selling skincare, it’s bottling the spirit of Ayurveda for the festive glow-up every beauty lover deserves.

  • Puranique Spirits raises a toast with India entry

    Puranique Spirits raises a toast with India entry

    MUMBAI: Here’s to new beginnings with a European twist! Puranique Spirits has officially entered the Indian market, bringing a taste of refined luxury with its flagship Puranique Vodka and Puranique VSOP Cognac. The launch took place at an exclusive event at Taj Lands End, Mumbai, with veteran actor Mahesh Manjrekar unveiled as the brand ambassador.

    Distilled nine times for exceptional smoothness, Puranique Vodka promises a silky sip, while the VSOP Cognac showcases French craftsmanship at its finest. Drawing from heritage distilleries in France and the Scottish Highlands, Puranique has spent over two decades perfecting spirits now enjoyed in 18 countries.

    Puranique Spirits India CEO Anoop Mohan said, “India is a hotspot for premium spirits. Consumers want more than a drink, they want an authentic, world-class experience. Our entry brings European legacy to match India’s growing taste for refined beverages.”

    The brand plans to expand its Indian portfolio to 24 premium offerings by 2026, covering five key categories: Cognac, Gin, Rum, Vodka, and Artisan Craft Spirits. Each product promises authenticity, quality, and a touch of luxury for discerning consumers.

    Mahesh Manjrekar added, “Puranique is not just about beverages, it’s about creating experiences. I’m proud to be part of a brand that blends heritage, craftsmanship, and refinement for India’s premium market.”

    With this launch, Puranique Spirits aims to set a new benchmark in India’s luxury beverage scene, pairing European excellence with the country’s evolving palate for world-class spirits.

  • Yes and Centum win big for powering youth dreams

    Yes and Centum win big for powering youth dreams

    MUMBAI: Talk about making a skill-ful impact! Yes Foundation and Centum Foundation have bagged the prestigious Mahatma Award for Partnership & Impact 2025 for their joint initiative, the Youth Empowerment for Security (YES) Programme, which is changing the lives of young Indians one skill at a time.

    The initiative, focused on skilling and employability, has trained over 1,800 underserved youth across Madhya Pradesh, Punjab, Telangana, and Assam, with more than 30 per cent women participants. Over 1,250 of them have already found jobs in fast-growing sectors such as retail, BFSI, healthcare, and logistics.

    The programme’s success comes at a time when women’s workforce participation in India is on the rise. Government data shows the female worker population ratio jumped from 30.2 per cent in June to 32 per cent in August 2025, signalling a strong push towards inclusion.

    “This partnership is helping young people gain skills, confidence, and opportunities,” said Yes Bank president, CSR and CEO of Yes Foundation  Garima Dutt. “It’s not just transforming lives but building a future of economic self-reliance and inclusive growth.”

    Upgrad Enterprise CEO Srikanth Iyengar, which supports Centum Foundation through scalable skilling models, added, “Social impact doesn’t happen overnight. Together, we’re bridging the gap between aspiration and opportunity, especially for women and rural youth.”

    Instituted by philanthropist Amit Sachdeva and supported by the Aditya Birla Group, the Mahatma Award celebrates organisations that embody Gandhian values of truth, inclusion, and social justice. Previous winners include icons such as Ratan Tata, Sudha Murthy, and Microsoft Philanthropy.

    The recognition adds to Centum Foundation’s growing list of honours, including a recent Brandon Hall Gold Award for the same initiative, proving that when partnerships work with purpose, the impact speaks louder than words.

  • Mecturing sweeps into festive season with smart Mopx and big savings

    Mecturing sweeps into festive season with smart Mopx and big savings

    MUMBAI: Looks like this festive season just got a smart upgrade! Mecturing, India’s homegrown innovator in smart home and lifestyle tech, has kicked off its ‘Smart festive sale 2025’, a month-long celebration of intelligent living that runs from 22 September to 22 October 2025.

    From jaw-dropping discounts of up to 60 per cent, instant 10 per cent savings on SBI and ICICI cards, to 0 per cent EMI options and free Diwali demos, the sale promises to make high-tech living not just aspirational but accessible. Customers can also enjoy a one-year extended warranty and a 10-year suction motor warranty, the first of its kind in the industry.

    At the heart of the celebration is the launch of the all-new Mopx series, a futuristic cleaning marvel featuring, biomimetic dual rotating mop technology that mimics real human scrubbing for spotless results. Priced at Rs 24,999, the Mopx delivers professional-grade cleaning designed especially for Indian homes and at a fraction of typical market costs.

    Founder and CEO Aditya More summed up the spirit of the campaign perfectly.  “The festive season is a time of joy and togetherness. With our smart festive sale 2025, we want to inspire people to embrace smarter living by upgrading to intelligent home solutions that combine convenience, innovation, and long-term value.”

    And that’s not all, every purchase during the sale brings assured festive gifts, from smart mixers and consumable kits to water heaters, mop liquids, and even surprise vouchers. Plus, Mecturing’s free exchange plan offers up to 80 per cent buy-back value, underscoring its customer-first approach.

    Whether it’s cleaning smarter, cooking quicker, or simply living better, Mecturing’s festive initiative makes sure Indian homes shine brighter and cleaner this Diwali.

  • Nothing’s Diwali ad lights up with witty sparkle

    Nothing’s Diwali ad lights up with witty sparkle

    MUMBAI: Talk about lighting up Diwali with a spark of mischief! Nothing’s latest campaign, Go Subtle or Go Nothing, throws glitter at the clichés of festive advertising, and then cheekily sweeps them away.

    In a season where every brand tries to tug heartstrings or dazzle with drama, Nothing takes a sly detour. The film opens like a familiar Diwali ad: think slow music, soft lighting, and predictable gifting, before turning it all on its head. Characters suddenly break the fourth wall, a dry voiceover kicks in, and the film gleefully pokes fun at its own genre.

    From a Nothing phone 3 strung up like fairy lights to Headphone 1 doubling as diya stands and CMF buds arranged into rangoli, the ad revels in playful absurdity. With comedian Samay Raina lending his trademark wit to the narration, the film feels like a love letter to Diwali ads, with a wink.

    “We wanted a campaign that feels fresh, playful, and unapologetically bold,” said Nothing co-founder and India president Akis Evangelidis. “Diwali is about creativity and joy, and we wanted to bring that spirit to life while staying true to Nothing’s offbeat style.”

    Written by Vishal Dayama and Rajat Thakur, produced by Devarsh Thaker for Braindad, and directed by Aneesh Malankar, the campaign is live across Nothing’s digital channels, encouraging fans to celebrate the festival of lights with a twist of irony and a dash of glow.

    After all, this Diwali, you can either go subtle, or go Nothing.

  • Bajaj lights up Kolkata’s Pujo with power and poise

    Bajaj lights up Kolkata’s Pujo with power and poise

    MUMBAI: Talk about turning up the wattage this Pujo! Bajaj plugged into Kolkata’s festive spirit with a sparkling campaign that blended tradition, technology, and a touch of nostalgia.

    The brand didn’t just stay home this year, it stepped into the heart of the celebrations, lighting up some of Kolkata’s most iconic pandals. From a radiant LED tunnel at Deshpriya Park to towering displays at Sreebhumi Sporting Club and a 16-day-long sky high LED spectacle at Tala Park Road, Bajaj quite literally became part of the city’s festive glow.

    Adding digital dazzle to the celebrations, actress and influencer Ishita Dutta brought her Bengali roots and warm charm to a special film that celebrates the flavours of Durga Pujo. In the short, she recreates her mother’s festive dishes: khichuri, labra, chutney, and payesh, with a little help from the Bajaj Evoque 1000W mixer grinder. With its sturdy motor, Duracut blades, and tough military-grade jars, the Evoque became the star of the kitchen, blending heritage with modern ease.

    The campaign encouraged devotees to share their Pujo snapshots across social media, tagging Bajaj electricals and creating a citywide ripple of festive energy online.

    With its glowing pandal presence and heartfelt storytelling, Bajaj once again proved it knows how to light up not just homes, but hearts too.

  • ITC Master Chef turns up the heat with new fries and kebab delights

    ITC Master Chef turns up the heat with new fries and kebab delights

    MUMBAI: The freezer aisle just got a little hotter and a whole lot tastier. ITC Master Chef is turning up the flavour dial with two bold new entries to its frozen food spread: Piri Piri French Fries and Chicken Malai Seekh Kebab.

    For those who like their snacking with a side of spice, the Piri Piri French Fries bring a fiery twist to a comfort classic. Made from quality potatoes and packed with two sachets of piri piri seasoning, they’re crisp, punchy, and addictive, perfect for air frying or deep frying when that craving hits.

    Balancing the heat with something mellow, the Chicken Malai Seekh Kebab steps in with creamy indulgence. Rich in protein and curated with subtle spices and dairy notes, it promises a melt-in-mouth, restaurant-style experience that can be ready in minutes whether on the tawa, in the oven, or microwave.

    “With consumers seeking both taste and convenience in their everyday snacking, we are delighted to launch two new products,” said ITC Limited vice president and business head for frozen and fresh foods Ashu Phakey. “The Chicken Malai Seekh Kebab is a treat for kebab lovers, while the Piri Piri Fries bring home the bold, zesty flavours consumers love.”

    True to ITC Master Chef’s culinary promise, both products are freshly frozen, crafted with hygiene and care, and backed by the brand’s hallmark of quality. They join recent launches like Sabudana Tikki, Hara Bhara Kebab, and Punjabi Samosa, strengthening the brand’s hold over India’s frozen snacking market.

    Now sizzling their way to leading retail and e-commerce shelves, ITC Master Chef’s new duo proves one thing whether you like it hot or mild, this brand has your cravings covered.

  • Spicejet lights up the skies with special diwali flights to Ayodhya

    Spicejet lights up the skies with special diwali flights to Ayodhya

    MUMBAI: Talk about taking Diwali celebrations to new heights! Spicejet is all set to spread festive cheer by launching special daily non-stop flights to Ayodhya, just in time for the festival of lights.

    Starting 8 October 2025, the airline will connect the holy city with Delhi, Bengaluru, Ahmedabad, and Hyderabad, making it easier than ever for devotees and travellers to visit the newly built Lord Ram temple and soak in Ayodhya’s spiritual glow.

    The flights will roll out in phases, ensuring smooth travel for those keen to celebrate Diwali in the most divine destination of all. Spicejet is also exploring services from Mumbai, further expanding access during the busy festive and winter season.

    “There could be no better occasion than Diwali to visit Ayodhya, the birthplace of Lord Ram,” said Spicejet chief business officer Debojo Maharshi. “Our new daily flights from key metros will ensure affordable and convenient travel, allowing passengers to celebrate the festival in its truest spirit.”

    With this move, Spicejet continues to strengthen its domestic network and reaffirm its commitment to making travel not just accessible, but also auspiciously affordable.

    So if you’ve been waiting for a sign to plan that spiritual getaway, consider this your boarding call from the gods themselves. 
     

  • Pantaloons stitches a new style story with Samantha Ruth Prabhu

    Pantaloons stitches a new style story with Samantha Ruth Prabhu

    MUMBAI: Pantaloons just got its perfect fit and it’s none other than Samantha Ruth Prabhu. The fashion icon and actor has joined as the brand’s first-ever ambassador, marking a stylish new chapter in Pantaloons’ journey towards trend-forward, self-expressive fashion. To celebrate the partnership, the brand has unveiled its festive campaign, ‘Spark Your Imagination’, which urges modern India to dream, create and flaunt their unique style. The campaign captures Pantaloons’ mission to move fashion beyond fabric making it about play, personality, and fearless creativity.

    “Spark Your Imagination is more than a festive campaign, it’s the start of a new chapter for Pantaloons,” said Pantaloons and Ownd! CEO Sangeeta Tanwani. “Samantha embodies exactly what fashion stands for today confidence, versatility, and experimentation.”

    Echoing the sentiment, Samantha Ruth Prabhu said, “Fashion to me is self-expression, and Pantaloons aligns perfectly with that belief. The campaign celebrates confidence and creativity values I deeply connect with.”

    Known for her bold fashion choices and effortless glamour, Samantha mirrors Pantaloons’ ethos of being chic yet comfortable, a style muse for the modern Indian shopper who isn’t afraid to stand out.

    The festive film for ‘Spark Your Imagination’ is a visual feast from shimmering lanterns to blooming flowers, it paints a world where every corner sparks a new idea for self-expression. Conceptualised by Teresa Sebastian and Dimple Parmar of Talented, the campaign celebrates individuality: “Style is one size fits one. Every piece of clothing is a spark, waiting to be made your own,” they said.

    Rolling out across television, digital, social media, and in-store experiences, the campaign brings Pantaloons’ new proposition to life that fashion isn’t just about what you wear, but what you create.

    Because this festive season, Pantaloons isn’t just setting trends, it’s sparking imaginations.