ITV

Category: Marketing

  • India Sweet House and Shankara beauty brand partner for Holi celebration

    India Sweet House and Shankara beauty brand partner for Holi celebration

    Mumbai: This Holi, embark on a sensory journey that blends tradition with indulgence. India Sweet House, renowned for its handcrafted Indian sweets, and Shankara Beauty Brand, a purveyor of luxurious, natural skincare products, have joined forces to create the ultimate Holi pampering experience.

    The collaboration between India Sweet House and Shankara offers a delightful combination of sweet treats and self-care rituals. Each bite of India Sweet House’s delectable sweets transports enthusiasts to the heart of Holi festivities. Crafted with love and authenticity using traditional recipes, these delicacies promise a rich and flavorful experience. But the indulgence doesn’t stop there. Shankara Beauty Brand elevates the Holi skincare routine with its luxurious products, formulated with natural, result-oriented ingredients. Experience the essence of ancient Indian beauty rituals as these products rejuvenate the skin, leaving it with a radiant glow that reflects the vibrant spirit of Holi.

    India Sweet House is not just a sweets brand; it’s a tale of passion and tradition spearheaded by Vishwanath and Shwetha Rajashekar. Inspired by India’s diverse array of sweets and savories, they founded the brand to honor authenticity and purity, materializing their vision at Karma Farms, a sprawling 20-acre organic farm near Bangalore. Here, the essence of each sweet lies in the pristine quality of its ingredients, including organic ghee, khova, and milk meticulously sourced from the farm’s contented cows via a cutting-edge milking parlor, ensuring unparalleled freshness. Distinctively, India Sweet House crafts its delicacies solely on this organic farm, distinguishing it as the sole sweets and savories brand in India to do so. Beyond its agricultural roots, India Sweet House is a familial endeavor, with Shwetha and Vishwanath steering its trajectory while Rajesh Mehta expertly balances flavor and texture in each product. A workforce of over 100, predominantly women, imbues every stage of production with care and dedication, from farm management to the creation of the delightful treats that adorn tables across the nation.

    Shankara takes great pride in its transformative skincare line, which seamlessly blends ancient Ayurvedic wisdom with modern science, as symbolized by the Lotus-Rose logo. Focused on enhancing natural beauty rather than superficial fixes, its comprehensive range of face, body, and hair care products caters to skincare aficionados seeking holistic approaches. Moreover, Shankara’s commitment extends beyond beauty, as it allocates 100 per cent of its profits to social causes like girl education and women’s empowerment, ensuring customers contribute to positive societal change with every purchase. Join Shankara India in embracing beauty with purpose.

    India Sweet House founders Vishwanath and Shwetha said, “At India Sweet House, we believe that authentic flavors and the purest ingredients come together to create unforgettable experiences. This Holi, our collaboration with Shakara Beauty Brand allows us to share the joy of tradition alongside the indulgence of self-care. We’re thrilled to partner with a brand that celebrates heritage in such a unique way.”

    This collaboration between India Sweet House and Shankara Beauty Brand is a testament to the power of partnership in celebrating culture, tradition, and luxury. Experience the fusion of flavors and skincare delights this Holi season and elevate your celebrations with India Sweet House x Shankara.

  • Amplify your Holi celebrations with these vibrant JBL speakers and JBL PartyBoxes

    Amplify your Holi celebrations with these vibrant JBL speakers and JBL PartyBoxes

    Mumbai: Holi is a lively festival filled with colours, music, and joy. Whether you’re playing Holi outside or hosting a Holi-themed party indoors, having the right audio equipment can elevate your celebration.

    In this list, JBL has presented a selection of portable Holi-themed speakers and PartyBoxes that will add a vibrant touch and amplify your party experience. Let’s explore the exciting features of JBL products.

    On-the-go speakers

    JBL CLIP 4 Eco – The JBL Clip 4 Eco delivers rich JBL Original Pro Sound and powerful bass despite its compact size. Its ultra-portable design, featuring colourful fabrics and expressive details, adds a bold style to your Holi celebrations. The speaker comes with an integrated carabiner for easy attachment to belts, straps, or buckles, allowing you to take it anywhere you go. Additionally, the JBL Clip 4 Eco is IP67 waterproof and dustproof, making it suitable for outdoor use. With wireless Bluetooth streaming, you can easily play music from your phone, tablet, or any other Bluetooth-enabled device.

    Available in Pink, Blue and Teal colours

    Price – Rs 5,999

    JBL Go 3 Eco – The JBL Go 3 Eco features an innovative and eco-friendly design, utilizing up to 90 per cent PCR plastic and 100 per cent recycled fabric on the speaker grille, reducing virgin plastic usage and carbon footprint. It comes in sustainable packaging made from FSC-certified paper with soy ink. Despite its compact size, JBL Pro Sound delivers impressive audio and bass. The ultra-portable design of the Go 3 Eco complements current styles and offers wireless streaming from Bluetooth-enabled devices. With an IP67 waterproof and dustproof rating, the speaker provides up to 5 hours of playtime on a single charge, making it perfect for on-the-go use.

    Available in – Black, Blue, Grey, Teal and White

    Price – Rs 4,499

    PartyBox

    PartyBox Club 120 -The JBL Partybox Club 120 delivers powerful JBL Pro Sound, creating an energetic party atmosphere. Its adaptive light show syncs to the beat, featuring light trails, strobe effects, and starry lights. With up to 12 hours of playtime on a single charge, plus a quick 10-minute fast charge option, the party can last from noon to midnight. The AI Sound Boost feature optimizes speaker movement and power while reducing distortion. The portable design and Auracast technology allow for wireless connection of multiple Partybox speakers, and the speaker comes with a comfortable handle for easy transportation. The package includes the JBL Partybox Club 120, a quick start guide, safety instructions & warranty, and an AC power cord (quantity and plug type vary by region), all in black.

    Price – Rs 39,999

    PartyBox Stage 320 – The JBL PartyBox offers powerful JBL Pro Sound with two 6.5″ woofers for deep bass and two 25mm dome tweeters for crystal-clear highs. It provides up to 18 hours of playtime on a single charge, and the battery is replaceable for extended use. The speaker is designed for easy transportation with a telescopic handle and wide, sturdy wheels. It features dual mic and guitar inputs for live performances, karaoke EQ tuning, and a built-in light show. The JBL PartyBox app allows for interactive party effects, music control, EQ adjustments, and customization of light show colours and patterns.

    Price – Rs 54,999

  • Confirmtkt becomes the official train ticketing partner of Royal Challengers Bengaluru

    Confirmtkt becomes the official train ticketing partner of Royal Challengers Bengaluru

    Mumbai: ConfirmTkt, an online train-utility and ticketing-focused company, proudly announces its association with Royal Challengers Bengaluru (RCB) as their official ‘Train Ticketing Partner’ for the T20 season of 2024. In a move set to captivate cricket enthusiasts, ConfirmTkt’s brand logo will prominently adorn the trousers of RCB’s official and training jerseys.

    This collaboration heralds an exciting phase for both entities, as ConfirmTkt unveils plans to leverage its association with RCB to engage fans through a multifaceted approach. The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and compelling digital campaigns featuring popular RCB players. Moreover, ConfirmTkt will introduce thrilling in-app games and contests across various social media platforms, offering RCB fans the chance to win exclusive match tickets and autographed memorabilia from the team.

    ixigo Trains & ConfirmTkt CEO Dinesh Kumar Kotha, expressed his enthusiasm, stating, “This collaboration goes beyond the conventional realms of sponsorship; it’s about merging the essence of what makes us uniquely Indian – the love for trains and the passion for cricket. This isn’t just about the game; it’s about building a community that shares the same heartbeat – the love for train journeys, the passion for cricket, and the spirit of Bengaluru.”

    Royal Challengers Bengaluru, vice president & head Rajesh Menon said, “We are pleased to partner with ConfirmTkt this season. I am confident that this collaboration will bring out exciting fan engagements for people and make them feel more connected with the brand.”

    The T20 league, now entering its 17th season, continues to captivate audiences worldwide, with the previous edition garnering over 50.5 crore television viewers. With this strategic partnership, ConfirmTkt is geared up to offer an enriching experience to all cricket buffs, creating memories that will linger in our hearts long after the last ball is bowled.

  • Adjust and Glance unite to unveil ‘The Cricket Playbook for Growth Marketers’

    Adjust and Glance unite to unveil ‘The Cricket Playbook for Growth Marketers’

    Mumbai: As India gears up for another exciting cricket season, marketers and advertisers across India are set to gain invaluable insights from the report titled ‘The Cricket Playbook for Growth Marketers’, jointly presented by mobile marketing analytics platform Adjust and one of the world’s leading Smart Lock Screen platforms, Glance. It is a guide for growth marketers who want to leverage this opportunity for mobile advertising, providing a unique avenue to deliver delightful consumer experiences.

    The report covers trends and insights on user behavior and content consumption during the cricket season and best practices for engaging with cricket enthusiasts especially on smart surfaces. It encourages growth marketers to embrace artificial intelligence and machine learning to generate personalised content at scale, tailor user experiences, drive efficiencies and measure success. Employing device-based attribution models will improve accuracy, minimise ad fraud and maximise returns on campaign spends.

    InMobi Group chief business officer Vasuta Agarwal said, “Owing to soaring costs during this sporting tournament, mobile becomes a preferred, innovative and lucrative medium for advertisers compared to traditional platforms. In fact, 73 per cent of IPL viewers tuned into the tournament digitally last year, and 30 per cent prefer watching it solely on mobile. The advent of smart surfaces like the Glance smart lock screen that facilitate effortless app downloads with a single tap is a game changer. We are glad to share these insights with the marketing community in collaboration with an industry partner like Adjust.”

    Cricket fans are diverse, tech-savvy and highly engaged on their mobile devices and use it as the second screen for live match updates, browsing, ordering and socializing. They consume content in various languages and formats and prefer it to be instant and seamless.

    Glance revealed interesting smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s favorite cricket tournament in 2023. The platform received 2.6 times higher engagement on video with a distinct surge in activity in the second half of the day, and 35 per cent of cricket content engagement came from vernacular languages. 70 per cent of cricket viewers were Gen Z and millennials, 65 per cent were male, 30 per cent were aged 45 plus and 55 per cent were from tier-I cities. While the highest cumulative engagement came from the South Indian region, Delhi, Maharashtra, and Uttar Pradesh were the most engaged states.

    According to Adjust data, the country’s most popular sporting season drives higher app installs, session lengths and retention rates for various app categories, especially streaming, news, gaming, e-commerce, and food delivery. Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13 per cent and 45 per cent greater installs respectively. Streaming apps saw the longest session lengths, with the average session length having increased from 20.24 minutes to 32.48 minutes. The largest retention was in games, up three percentage points from 21 per cent to 24 per cent.

    “Adjust empowers marketers to navigate the dynamic landscape of mobile advertising with confidence and precision. Our robust measurement solutions enable marketers to seamlessly evaluate user quality across diverse acquisition channels, including innovative platforms like Glance. With Adjust’s comprehensive user lifecycle tracking and innovative products like incrementality, marketers can unlock the full potential of their campaigns, harnessing the power of tentpole sporting events to drive growth and maximize ROI. Together with Glance, we’re shaping the future of app marketing, delivering actionable insights and best practices to fuel success in the competitive mobile landscape,” added Adjust director of partnerships – APAC Ajit Pawar.

    As per the report, marketers should consider the context and content of their campaigns to connect with cricket fans, strategizing for before, during and after matches. They should also explore new formats and channels such as polls, quizzes, interactive units and smart lock screens to create immersive, interactive and engaging experiences.

    Six tips for marketers to maximise success during the cricket season:

    1.  Enable seamless app installs on the first mobile touchpoint.

    2.  Tap into match moments to create intuitive experiences and re-engage consumers.

    3.  Enable discovery with a single tap to let fans get your app and their content before they unlock their phones.

    4. Stay present and relevant throughout the cricket season.

    5. Focus on data-driven decision-making by measuring success and observing usage trends,

    6. Understand the assisting influence of various channels to drive conversion.

    To read more about The Cricket Playbook for Growth Marketers, visit https://inmo.bi/3wVmlYS

  • Gaurav Nabh and Deepak Kumar launch Thrive

    Gaurav Nabh and Deepak Kumar launch Thrive

    Mumbai:  After successfully building the full-service digital agency Korra over the last five years, seasoned creative and marketing experts Gaurav Nabh and Deepak Kumar launched Thrive, a new-age creative capital.  Through Thrive, both Gaurav and Deepak aim to bring their expertise and experience to new-age and digitally native brands, support them with their brand story and infuse them with capital to accelerate their growth. While Gaurav Nabh served as the founder and CEO of Korra, Deepak Kumar, served as the agency’s chief creative officer.

    Thrive will infuse new-age brands with a unique incubation platform. Focused on partnering with early-stage direct-to-consumer brands, Thrive will guide them with their narrative, go-to-market strategy, ROI-based media and content. Thrive will support brands with creative and capital investment, thus enabling founders to focus on their growth story and scaling their business.

    Having spent over two decades in marketing consulting and having worked closely with brands of all sizes, Gaurav has led multiple successful brand launches in India during his roles at NIIT, Virgin Mobile & Telenor. He has served as the Chief Marketing Officer at fast fashion brand Koovs and led a digital consulting business at GroupM.  Deepak on the other hand has over 15 years of experience in building brands like Mamaearth, Uber, Taco Bell and Land Rover along with agencies like Ogilvy, Havas and Wunderman Dubai. His work has won him several metals at Cannes, New York Festival and ADFEST along the years.

    Speaking on Thrive’s creative capital, Thrive founder Gaurav Nabh said, “Having been a part of the industry for over 2 decades, we believe that the world has changed, and brands are being built in more guerilla ways than ever. Advertising today is no longer limited to a campaign and brands with a purpose coupled with strong brand narratives will have a better right to win. Thrive is founded with the idea to partner with founders, who are building for the audiences of today, a consumer who is far more aware, educated and conscious of their choices. We believe founders today need the right advice backed by experience, relevant brand narratives, razor-sharp creativity and creative capital to grow. Whether it is finding a brand’s purpose, helping scale business through new product introductions and launches or even disrupting with never-seen-before brand marketing and content, Thrive will change how new-age brands are built.”

    “No brand is born to just survive but Thrive. We believe brands thrive when the brand partners directly collaborate with marketers and founders and own outcomes more than owning ideas. Having built a couple of unicorn brands, including India’s biggest IPO in 2023, we believe that our creative capital infusion will enable brands to find new ways of creating brand love. This begins with handpicking talent across industries and looking beyond traditional solutions. We are sure that the next generation of brands will be built on creative capital and Thrive is well positioned to support them on their journey.” added Thrive co-founder Deepak Kumar.

    Built to help brands in a highly dynamic environment, Thrive has partnered with brands in the sexual wellness, personal care, pet food, and fintech category.  Thrive is already working with brands across Reckitt, Nestle India, DS Group, and RP Sanjiv Goenka Group as they launch.

  • Agoda survey: 87 per cent of Indians care about sustainable travel

    Agoda survey: 87 per cent of Indians care about sustainable travel

    Mumbai: As Indians venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 87 per cent of Indian travellers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.

    Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. Almost 8 in 10 travellers stated their willingness to make more sustainable travel choices: with 18 per cent of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still, 22 per cent of travellers rarely consider sustainability in their travel decisions – with Japan’s travellers least concerned (45 per cent) versus only 8 per cent of travellers from the Philippines.

    Financial incentives could play a key factor in making more sustainable choices

    Agoda’s Eco Deals Survey also asked respondents for the key factors that could help encourage them to make more sustainable travel choices. In all markets, financial incentives came out on top, with an average of 45 per cent of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58 per cent), Taiwan (54 per cent) and Indonesia (47 per cent). 41 per cent of Indian travellers opted for incentives or discounts as a core driver.

    The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travellers from the Philippines (28 per cent), Vietnam (24 per cent) and Thailand (23 per cent). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five.

    Agoda associate vice president Enric Casals said “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travellers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of the World Wild Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travellers to see the world for less, and do their part to give back to the destinations they care about.”

    When asked which sustainable travel practices travellers from India prioritize on their trips, supporting local communities and conservation projects came out on top with 29 per cent of the respondents choosing this practice. The sentiment was the same across Asia, with over a quarter (26 per cent) of the respondents on average choosing this option.

    Across Asia, recycling and waste reduction (20 per cent), like reusing towels and bed linens, was the second-most named preferred action, followed by participating in conservation-focused activities and tours (17 per cent). Other key practices include opting for accommodations with sustainability certifications in the fourth and selecting more sustainable transportation options in the fifth.

    Since the launch on 3 March 2024, World Wildlife Day, anyone travelling to Southeast Asia can book Eco Deals on Agoda. For every Eco Deals booking, a dollar is donated to the World Wide Fund for Nature (WWF) conservation projects aimed at protecting wildlife and conserving critical habitats in Southeast Asia. In addition, travellers can benefit from a discount of up to 15 per cent. More information can be found on 

  • ZOWIE introduces all-new gaming monitor XL2546X with Fast-TN and new DyAc 2 technology

    ZOWIE introduces all-new gaming monitor XL2546X with Fast-TN and new DyAc 2 technology

    Mumbai: ZOWIE is pleased to announce the XL2546X gaming monitor featuring a Fast-TN panel and exclusive DyAc 2 technology with a new dual backlight design for clear motion and precise FPS gaming. The all-new design for the 240Hz XL2546X also provides a higher level of comfortable ergonomic adjustability, and the updated XL setting to share enables convenient automatic in-game colour mode selection.

    Continuing the mission to develop professional esports equipment and enhance the gaming experience for FPS players to perform at their best, ZOWIE pays close attention to gamer feedback. Since the introduction of XL Series monitors in 2010, ZOWIE has continuously upgraded it’s technology for clearer visuals, improved software control for convenient setting optimization, and enhanced the user experience. The brand has also been the monitor of choice for global esports tournaments such as VCT Ascension 2023 and BLAST.tv Paris Major 2023. ZOWIE’s goal is to deliver features and designs that directly benefit players in competitive gaming, avoiding unnecessarily flashy designs that do not contribute to competitiveness.

    Responsiveness is one of the most important characteristics of esports displays. The all-new XL2546X monitors use Fast-TN panel technology, which is well-known for faster response times than IPS panels, to provide clearer and sharper outlines of moving objects. The new XL2546X effectively reduces overshoot which is caused by aggressive liquid crystal overdrive under certain circumstances on conventional panels.

    XL2546X also come with new DyAc 2 technology, ZOWIE’s dynamic accuracy mechanism for best-in-class motion clarity and superior overall visual experiences. DyAc 2 is a significant upgrade to DyAc/ DyAc, now utilising dual backlights with greater precision control to achieve a higher level of motion blur reduction and ghosting minimization together with softened light output to facilitate eye adaptation.

    The XL2546X feature all-new height-adjustable designs with industrial-grade ball bearings, allowing gamers to set the ideal position on the fly, gliding without stuttering or over-adjusting. This helps players complete their setup in the esports arena in the shortest time possible, empowering them to quickly enter a focused state for the competition.

    The XL2546X features Auto Game Mode by XL Setting to Share software, enabling automatic colour mode switching based on-screen content to eliminate menu adjustments for optimal gaming experiences.

    Commenting on the launch, BenQ India and South Asia managing director Rajeev Singh said, “At BenQ, we are dedicated to developing professional-grade gaming monitors that empower Esports athletes to reach new heights in their gameplay. The XL2546X combines cutting-edge technology with ergonomic design elements to offer esports enthusiasts an unparalleled gaming experience. We believe the new XL-X series from Zowie will revolutionize the way athletes compete in the esports arena.

    Key Features Include:

    ·   240Hz Refresh Rate; Fast TN Panel

    ·   New DyAc 2 Technology

    ·   Auto Game Mode by XL Setting to Share

    ·   New height adjustment powered by industrial-grade bearing design

    ·   Black eQualizer; Color Vibrance; S Switch; Shielding Hood

    Price and Availability

    The launch price of XL2546X is Rs 42990. The product is available at Amazon and leading gaming stores.

  • Cadbury Dairy Milk honours off-screen heroes with #ThankYouFirstCoach

    Cadbury Dairy Milk honours off-screen heroes with #ThankYouFirstCoach

    Mumbai: Cadbury Dairy Milk pays homage to the unsung heroes behind the success of our beloved cricket stars with its #ThankYouFirstCoach campaign. Through a 2-part series of heart-touching films, the campaign shines a spotlight on the mentors aka our beloved cricketer’s first coaches who were the first ones to recognize and nurture their talent from grassroots to grandeur.

    Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of celebrated cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG), depicting their heartfelt tributes to their first coaches, who played pivotal roles in shaping their careers. From the vibrant streets to the electrifying stadiums, these films capture the profound gratitude and emotion exchanged between players and mentors. The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

    Over the years, Cadbury Dairy Milk has built on its core guiding principle of evoking generosity by regularly shining a spotlight on often unnoticed or unacknowledged people in society. As #ThankYouFirstCoach sweeps across the nation, Cadbury Dairy Milk invites everyone to share in the sweetness of gratitude and recognize the profound impact of first coaches in shaping the future of cricket.

    Commenting on the campaign, Mondelez India VP of Marketing Nitin Saini said, “Over the past few years, the marriage between cricket and generosity at the back of impactful story-doing has driven strong consumption growth and saliency for our brand. And the aim is to only accelerate this journey in 2024 with Cadbury Dairy Milk’s #ThankYouFirstCoach campaign epitomizing the brand’s purpose of ‘generosity’. Through this emotional odyssey, we not only celebrate the transformative power of gratitude but also champion the profound impact of these guiding lights in shaping dreams and fostering talent- the first risk-takers, the first believers, the first mentors. As we honour the silent architects behind cricket’s success stories, we invite everyone to join us in this heartfelt tribute, embracing the sweetness of appreciation and the joy of acknowledging those who paved the way for greatness.”

    Ogilvy India chief creative officer Sukesh Nayak added “Cadbury Dairy Milk has been using the biggest cricketing event in the country, IPL, to shine the spotlight on those important aspects of the game that don’t get the due recognition. This year it’s the first coaches of the stars of cricket. Our starting point was a simple question, when fans cheer for the players every time they play their famous shots, do they really know who would have helped them develop that shot before they become popular? We simply wanted to acknowledge these GURUs of the game and nudge the country to thank them for their contribution towards the game, moreover towards turning our favourite players into stars.”

    Wavemaker India chief client officer & office head, West, North & East Shekhar Banerjee mentioned “Cadbury Dairy Milk’s latest campaign stands as a testament to the often overlooked heroes behind our cricketing legends—their first coaches. Through this campaign across multiple touchpoints and unique partnerships, we are dedicated to bringing in the limelight to these unsung heroes who shaped our cricket stars. Watch out as we unveil this heartfelt tribute to the first coaches during this highly anticipated IPL season.”

    As part of the campaign, special jerseys are being designed for these mentors, honoured with the names of their star pupils from Mumbai Indians and Lucknow Super Giants.  In addition to this, Cadbury Dairy Milk has introduced special packs that allow fans to join the #ThankYouFirstCoach movement, serving as a tangible symbol of gratitude for their own mentors. Furthermore, as a gesture of appreciation, the brand is extending an exclusive invitation to the first coaches of every IPL player to join them in the family box during matches. Here, cricketers will have the opportunity to publicly acknowledge and thank their coaches, symbolically bowing to them in recognition of their invaluable contribution to their journey. This unique experience not only celebrates the unsung heroes of cricket but also fosters a sense of connection and gratitude within the sporting community.

  • Mumbai Indians announces partnership with NIC Ice Creams

    Mumbai Indians announces partnership with NIC Ice Creams

    Mumbai: NIC Ice Creams, a brand known for their honestly crafted ice creams has been onboarded as an official partner of the Mumbai Indians, who are the five-time winners of India’s premier men’s domestic T20 league.

    With a wide range of delectable flavours of honestly crafted ice creams made without adding preservatives and using best quality nature-sourced ingredients, NIC Ice Creams has become a rapidly growing brand. Currently, the brand is present across 120+ cities in India and aims to redefine the ice cream experience for Indian consumers through its flavour offerings and parlours. It is also an early adopter to new-age consumption patterns and is available on platforms like Swiggy, Zomato, Blinkit, Instamart, Zepto, Dotpe, Thrive etc.

    Data shows that snacks and desserts are the ideal and preferred accompaniment to watching thrilling T20 cricket matches. This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.

    Sharing his thoughts on the partnership, Walko Food Company director Sanjiv Shah said, “We are immensely proud to be associated with the Mumbai Indians, one of the most successful teams in the tournament. They are known for their winning spirit coupled with a strong focus on excellence and innovation – values that are aligned with our own philosophy at NIC.” He further added, “Moreover, there is a special emotional connect with Mumbai as the city’s love for the sport, woven deep into its very culture, is legendary. Through this partnership, we hope to create memorable experiences for every cricket fan.”

    Commenting on this new partnership, A  Mumbai Indians spokesperson said, “We are delighted to welcome NIC Ice Creams to the Mumbai Indians family. With NIC Ice Creams on a very strong growth path, this partnership will give them the opportunity to build brand awareness as well as reach out to customers across the country leveraging the Mumbai Indians platforms on offer.”    

  • Ayushmann Khurrana unveils CG Foods Delicious WAI WAI Noodle Flavors

    Ayushmann Khurrana unveils CG Foods Delicious WAI WAI Noodle Flavors

    Mumbai: CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod Chaudhary, is all set to disrupt $1.88-billion instant noodle market in India. Chaudhary Group (CG), a diversified multinational conglomerate, announces the launch of two innovative noodle variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).

    Ayushmann Khurrana Champions the Bold Flavours of SMN (Seasoned Masala Noodles)

    Bollywood actor Ayushmann Khurrana, endorses the “Masale Pe Masala” Seasoned Masala Noodles, an inventive take on the classic Ready-To-Eat (RTE) Brown Noodles. The SMN range is a flavourful adventure, packing seasoning and extra dehydrated veggies into a true value-for-money meal. Available in three pocket-friendly price points — Rs 15, Rs 20, and a Rs 90 six-in-one pack – SMN caters to diverse consumer needs because of its mild spicy appeal.

    Dynamite: A Spicy Ode to Korean Flavours

    The “Dynamite” range, known as the “Spice Blitz Noodles”, is a fiery tribute to Korean cuisine with a desi twist, a happy blend of Sichuan Pepper and Korean Chilli in vegetarian variants, and Xtra Spicy Chicken and The Himalayan Hot Chicken in non-vegetarian options. Initially launched to cater to the palate of consumers in North-east India, the inclusion of the world-renowned Ghost Pepper or Bhut Jolokia — the hottest chilli in the world — in the Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavours and the ever-increasing popularity of Korean cuisine.

    CG Foods managing director Varun Chaudhary who is powering WAI WAI’s growth in India and other geographies, is upbeat about the launch of a bouquet of products. “We’re excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite Range. We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of our consumers of varying age groups.”

    Khurrana shared his excitement about the launch “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai’s exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavours have struck a big chord with the consumers. It’s a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection.”

    CG Foods global CEO Manvendra Amber Shukla weighed in on the brand’s legacy, “WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers. Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 crore in 2021 to an impressive Rs 65 crore in 2023, we’re inspired to bring our own twist to the table with ‘Dynamite.’ This venture not only introduces a fiery Korean flavor but also expands our horizons with a diverse range of both vegetarian and non-vegetarian options. We’re excited to spice up the noodle market and can’t wait to see our cherished customers, old and new, relish these awesome flavours.”