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Category: Marketing

  • Rejuvenate, rebalance, reconnect: The complete approach to post-Holi eecovery with Body & SPA Oil

    Rejuvenate, rebalance, reconnect: The complete approach to post-Holi eecovery with Body & SPA Oil

    Mumbai: As the vibrant colors of Holi fade away, many find themselves in need of rejuvenation. The festive spirit leaves behind traces of exhaustion and dryness, urging us to seek solace and restoration. In the quest for post-Holi recovery, Lotus Bliss: Tranquil Body & SPA emerges as a holistic solution, offering not just physical but also emotional renewal. Let’s explore how this simple yet potent elixir can guide us towards complete revitalisation.

    Rejuvenation: The aftermath of Holi often leaves our skin parched and depleted. Harsh chemicals present in colors, combined with prolonged exposure to the sun, can strip away moisture and leave the skin feeling dull and lifeless. Lotus Bliss: Tranquil Body & SPA oil steps in as a gentle rescuer, infusing the skin with nourishment and hydration. Its rich blend of natural oils, such as coconut, almond, and jojoba, replenishes lost moisture, restoring the skin’s vitality and radiance. With regular application, the skin regains its softness and suppleness, bidding farewell to dryness and discomfort.

    Rebalance: Beyond the physical toll, Holi can also disrupt our internal equilibrium. The frenetic energy of the festivities, coupled with late nights and indulgent feasting, can throw our bodies out of balance. Lotus Bliss: Tranquil Body & SPA Oil serves as a catalyst for realignment, offering a moment of respite amidst the chaos. Its calming aroma, infused with therapeutic Blue Lotus essential oils, soothes the senses and encourages relaxation. As we massage the oil into our skin, we are reminded to breathe deeply, letting go of tension and inviting peace into our being. This simple act of self-care fosters a sense of harmony within, allowing us to navigate life’s ebb and flow with grace and poise.

    Reconnect: In the aftermath of Holi, amidst the hustle and bustle of everyday life, it’s easy to lose sight of our connection to ourselves and others. The Body & SPA oil invites us to pause, to reconnect with ourselves on a deeper level. As we massage the oil into our skin, we are encouraged to tune into the sensations, to be fully present in the moment. This mindful practice not only nurtures our physical bodies but also nurtures our souls, fostering a profound sense of self-awareness and introspection. Through this ritual of self-care, we reaffirm our commitment to ourselves, honoring our bodies, minds, and spirits with love and compassion.

    As we bid adieu to the colors of Holi, let us embrace the transformative power of body & SPA lil. In its gentle embrace, we find not just rejuvenation for our skin but also rebalance for our souls. Let us cherish this sacred ritual of self-care, using it as a beacon of light to guide us through life’s journey. With each drop of oil, may we reconnect with the essence of who we are, finding solace, strength, and serenity along the way.

    The article has been authored by urSoulMantra founder Manas Jaiswal.

  • Castrol associates with KTM to enhance performance

    Castrol associates with KTM to enhance performance

    Mumbai: Castrol has teamed up with KTM, a premium motorcycle brand. Castrol POWER1, the company’s performance lubricant will be powering the upcoming second season of its much-awaited KTM Cup 2024 as the official performance partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India. KTM Cup is India’s largest Racing Championship that attracts participation from all over the country.

    On this energetic partnership, Castrol India Ltd VP and head of marketing Rohit Talwar said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike. Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”

    On this collaboration, Bajaj Auto Ltd president and BU head-probiking (KTM) Sumeet Narang said, “The second season of the KTM CUP represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervor. As racing lies at the core of KTM’s DNA, boasting an impressive 341 plus world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track. Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”

    The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on 22 to 24 March, Delhi on 13 and 14 April, Mumbai from 26 to 28 April, and Kolkata on 11 and 12 May 2024.

    Castrol’s long-standing legacy in moto-sports led to the development of Castrol’s POWER1 lubricants, designed specifically to enhance performance of motorcycles. The association with KTM Cup 2024 will substantially exhibit the power and prowess awarded by Castrol POWER1 range of lubricants. After rigorous pan-India selections and final race, the final winners of the KTM Cup 2024 will have a chance to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.

  • Envy onboards Bollywood’s youth icon Varun Dhawan as its brand ambassador

    Envy onboards Bollywood’s youth icon Varun Dhawan as its brand ambassador

    Mumbai: Envy, one of India’s leading premium fragrance brands, ropes in Bollywood celebrity Varun Dhawan as its brand ambassador. His bold and dynamic personality and adventurous spirit mirror the brand’s ‘let them envy’ approach.

    Envy is known for its deodorants and perfumes with exclusive French fragrances. It intends to scale further and strengthen its position as a youth-favorite brand. Roping in Dhawan as its brand ambassador is a part of its long-term expansion plan. Through this strategic move, Envy intends to bolster its brand promotion initiatives. As a part of this association, Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns.

    Dhawan is a youth icon, and his ‘no compromising’ attitude perfectly aligns with Envy’s DNA, making him the right fit as a brand ambassador. His style and boundless energy complement Envy’s commitment to youthfulness and mission of providing exceptional fragrance to its customers.

    Hamilton Sciences Pvt. Ltd. MD Saurabh Gupta said, “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”

    Envy is committed to expanding its product portfolio, backed by extensive R&D efforts. We are looking to double our market share within this year. Its parent company, Hamilton Sciences  Pvt. Ltd., is growing significantly and supporting Envy’s vision of providing Indian consumers with superior products.

    Through this association with Dhawan, the brand aims to amplify its brand visibility and engagement initiatives. Additionally, it intends to increase sales, expand its customer base, and solidify its market positioning. 

  • The Body Shop & Jio Cinema partner to promote its British Rose campaign

    The Body Shop & Jio Cinema partner to promote its British Rose campaign

    Mumbai: Riding on the wave of excitement around season 17 of the Indian Premier League, which commenced on 22 March 2024, The Body Shop, a British-born international ethical beauty brand, has partnered with streaming platform Jio Cinema. The strategic collaboration will help amplify its reach and spotlight on the brand’s ethos as a ‘Changemaking Beauty’ brand.

    At the heart of this partnership is a captivating 10-second video featuring The Body Shop’s British Rose campaign with Bollywood actress Diana Penty. The impactful video clip encapsulates the brand’s unwavering commitment to celebrating women’s strength, beauty, and resilience.

    As a part of this collaboration, The Body Shop’s empowering video will air during prime IPL matches streamed on Jio Cinema’s OTT channel. This move allows the brand to tap into the immense viewership and cultural phenomenon surrounding the IPL to significantly expand its reach across India. Viewers will witness the brand’s inspiring message during crucial matches of IPL 2024.

    The IPL’s 17th season runs from 22 March 2024. Viewers can catch The Body Shop’s ads on Jio Cinema during the live match broadcasts.

  • L’Oréal Professionnel brings Indian Hairdressing Awards

    L’Oréal Professionnel brings Indian Hairdressing Awards

    Mumbai: L’Oréal Professionnel, the professional hair tech brand, is set to introduce the iconic Indian Hairdressing Awards in an all-new format of a reality series streaming exclusively on JioCinema. Since 2014, The Indian Hairdressing Awards celebrate the art and skill of professional hairstyling. The competition recognises and rewards hairstylists across the country. This year’s edition was announced in August 2023 and received over 100K entries for its theme “Meta-morphosis” which represents real transformation.

    From the thousands of hairdressers that participated in the competition, 89 regional finalists were chosen to compete on technical skills. They were judged by an eminent jury comprising of international hair artists and beauty media representatives.

    The top 12 hairstylists will now compete in a mega-augmented L’Oréal Professionnel salon. Judging their art and technique will be an illustrious panel featuring the renowned filmmaker – Karan Johar, Min Kim, the L’Oréal Professionnel global colour ambassador, – and an exciting line-up of Bollywood celebrities.

    The 12 hair pros will go through three challenges testing their skill and creativity to do real transformations through hair color, haircut and styling. hairstylists will have to achieve the ultimate freedom of self-expression and propose bold, elevated and out-of-the-box looks. These challenges will be scored by both judges and consumers. They will then compete in front of a live audience at the Grand Finale, which will also be streamed on JioCinema.  The competition winners will not only win the consumers’ hearts but also a trip to Paris and an opportunity to enhance skills in Le Visionnaire, the prestigious L’Oréal academy in Paris.

     

     

    Speaking on the launch of India’s only hairstyling reality series, L’Oréal Professionnel, India general manager Mathilde Barthélemy-Vigier said, “L’Oréal Professionnel has taken giant strides into the future. Consumer and hairstylist centricity are our key drivers to elevate the professional hair industry in India. In the last two decades, the country’s professional hair salon landscape has evolved at a supersonic pace. The skill of Indian hairstylists is now at par with global hair artists’ and with the 2024  edition of The Indian Hairdressing Awards, we wish to celebrate their infinite talent and potential.”  

    Speaking on the partnership with L’Oréal Professionnel, Viacom18 Media’s head of network sales Mahesh Shetty said, “At Viacom18, we have always worked towards developing and building IPs and formats that are sustainable, relevant and one that deepens consumer connect. L’Oréal Professionnel is the undisputed leader in the professional hair care and styling category and The Indian Hairdressing Awards re-affirms them as thought leaders in this space. As digital partners, we are confident of providing this unique property with its deserving reach through JioCinema, thereby elevating the IP to newer heights.”

  • Axis Bank announces the winners of SPLASH

    Axis Bank announces the winners of SPLASH

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced six national winners of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. All six finalists will be felicitated with scholarships of Rs. 1 lakh each, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle, American Tourister and BoAt and the runners-up will be awarded Rs 50 thousand each.

    Winners under the age group of seven-ten years:

    1. Art: Shivash Soni from GDGPS, New Delhi 
    2. Craft: Yashvi Premkumar from Senthil Public School, Salem, Tamil Nadu
    3. Literature: Krithika Reddy from City International School Aundh, Pune, Maharashtra

    Winners under the age group of 11 – 14 years:

    1. Art: P. Akshitha from The Presidential School, Visakhapatnam, Andhra Pradesh
    2. Craft: Devayudh Das from Delhi Public School, North 24 Parganas, West Bengal 
    3. Literature: Stuti Jain from D.A.V. Public School, Ludhiana, Punjab

    Marking a new milestone, the competition witnessed entries from over 6.8 lakh participants from all over the nation, which has increased by 36 per cent year on year. Through this initiative, the Bank has generated a cumulative reach of over 50 million by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, “We would like to thank all the participants and congratulate the winners for their remarkable contribution in making this competition a huge success. We firmly believe that young minds hold the power to create, mould and change the world for a better tomorrow and we, at Axis Bank want to be part of this journey, in building a better community for our next generation. Through Splash, we endeavour to encourage young minds to express their ideas, thoughts, and views through creative medium such as arts, craft and literature and will continue to do so.”

    With an aim to instill the thought of kindness and foster a sense of goodwill amongst the new generation, Axis Bank reached out to over 1,900 plus schools and activated its 5000 plus branches. These participants were adjudged by jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Disha Katharani, co-founder of Imagimake; Savio Mascarenhas, group art director at Amar Chitra Katha; and Rajiv Chilaka, CEO of Green Gold Animation.

  • Hindustan Pencils unveils an action-packed Marvel-themed collection

    Hindustan Pencils unveils an action-packed Marvel-themed collection

    Mumbai: Hindustan Pencils, the creative force behind iconic stationery brands Apsara and Nataraj, is delighted to announce an exciting collaboration with Marvel, with the launch of ‘Apsara – Marvel Avengers Kit’. With a storied legacy of over 65 years, Hindustan Pencils continues to be a trailblazer in the stationery industry, recognised for its unwavering commitment to quality and innovation.

    The ‘Apsara – Marvel Avengers Kit’ is a captivating fusion of creativity and Marvel fandom, meticulously designed to capture the hearts of young Marvel fans. Ideal for gifting and everyday use, this kit is set to become a cherished possession for school-goers and fans of the iconic superheroes, Marvel’s Avengers.

    This kit includes two pencils adorned with vibrant designs featuring fan favourites like Iron Man, Captain America, Hulk, Thor, and a design featuring the Avengers team. The set also includes an eraser featuring the Avengers, intricately crafted to resemble iconic symbols such as Captain America’s shield. Completing the ensemble is a precision-designed sharpener, ensuring convenience and accuracy in every stroke. Together, these products offer a comprehensive stationery collection for Marvel fans.

    In alignment with Hindustan Pencils’ commitment to quality and affordability, the “Apsara – Marvel Avengers Kit” is attractively priced at an MRP of Rs 30/-, ensuring accessibility for a wide range of consumers.

    Hindustan Pencils president Pradip Ughade expressed excitement about the collaboration, stating, “We are thrilled to collaborate with Marvel to launch our latest creation, the ‘Apsara – Marvel Avengers Kit.’ This collection aims to spark creativity and imagination among young Marvel fans, providing them with high-quality stationery essentials.”

    The ‘Apsara – Marvel Avengers Kit’ is now available for purchase, offering an exciting opportunity for fans to add a touch of superhero flair to their stationery collection.

  • Honor unveils pre-launch offers for MagicBook Pro 2024 and Honor Pad 9

    Honor unveils pre-launch offers for MagicBook Pro 2024 and Honor Pad 9

    Mumbai: Honor a leading global provider of smart devices, recently confirmed the launch of its latest additions to the laptop line-up, the Honor MagicBook X14 Pro and X16 Pro, the most affordable laptops under 60K with the powerful 13 Generation Intel i5 H-series processor and Honor Pad 9 with snapdragon sixth Gen. Leading up to the long-awaited launch, Pre-orders for the laptops are scheduled to commence exclusively on Amazon starting March 25th at 12 Noon, 2024, with sales to begin in the first week of April while the Honor Pad 9 Pre-orders are set to kick off on March 22 from 12 PM onwards, with sales slated to begin from 28 March 2024.

    Honor has announced exciting Pre-order offers for the MagicBook Pro laptops starting at Rs 49,990, including offers such as an exciting Instant Bank Discount of Rs 5000 with HDFC & SBI Credit Card, a No Cost EMI option for six months, an Additional Exchange Offer worth Rs 2000, and also a free 1-year subscription for Microsoft Office 365 for seamless productivity for the youth and professionals of India. The Honor Pad 9 starts at Rs 22,499, including the special pre-order discount of INR 2500 and a free Honor Bluetooth keyboard.

    Speaking on the upcoming launch, Htech joint managing director CP Khandelwal “We are excited to introduce our latest innovation, the HONOR Magicbook Pro i5 13th gen with H processor under 60k, to the Indian market. The laptop boasts a sleek and lightweight design and a full HD Display with an impressive 89 per cent screen-to-body ratio. Perfect for those seeking a portable and immersive computing experience. Equipped with the powerful 13th Generation Intel® Core™ i5-13420H Processor and a long-lasting 60Wh battery, users can anticipate exceptional performance for productivity tasks and beyond. Prepare to witness something extraordinary – this isn’t just a laptop; it’s a remarkable product poised to make waves in the tech industry. Stay tuned and become part of the magic!”

    In response to the growing demand for portable computing solutions, the laptops prioritize endurance with a 60Wh battery, offering an impressive 11.5 hours of local 1080P video playback. These devices are engineered to keep up with the dynamic lifestyles of modern users, delivering unparalleled performance on the go.

    The new Pro variants introduce a 100 per cent sRGB Dynamic dimming display and thin light metal finish design ensuring an unparalleled user experience for individuals constantly on the move. With a light body, 60Wh large capacity battery, and all-around eye protection features, these laptops are an ideal companion for students, working professionals, and multitaskers. 

  • Gravolite partners with 56th National Kho Kho Championship

    Gravolite partners with 56th National Kho Kho Championship

    Mumbai: Gravolite, one of the leading sports mat manufacturers in India, became the official supplier of Kho Kho mats for the 56th national Kho Kho championship scheduled to be held from 27 March 2024 to 1st April 2024 in Indira Gandhi Indoor Stadium & Karnail Singh Stadium, Delhi. These state-of-the art mats have been approved by the Kho Kho Federation of India.

    Gravolite  Kho Kho Mats will be used throughout the tournament considering the infrastructural requirement recommended by the Federation as per international standards and keeping in mind the safety and well-being of the athletes.

    Gravolite director Vaibhav Somani said, We are excited to be the official manufacturer and supplier of 56th National Kho Kho championship. Kho Kho has been a sport that has not received much recognition in the Indian sports industry in the past but, with such  national level tournaments, players get the acknowledgment and motivation to perform better. We have been manufacturing world-class Kho Kho mats to safeguard the health and well-being of the players. Sometimes, playing such combat sports on ground soil can cause severe injuries or lifelong disabilities to the athletes. But, with Gravolite Kho Kho mats, the athletes get the desired cushion base and floor padding which helps them to maneuver moves without having to sustain injury.

    Somani further added we are honoured  to contribute to the success of 56th national Kho Kho championship and to the advancement of Kho Kho  as a sport. He further added that 56th Kho Kho championship is a national level tournament, and providing high-quality international mats is our priority.

  • Youmaa announces Genelia Deshmukh as brand ambassador

    Youmaa announces Genelia Deshmukh as brand ambassador

    Mumbai: Youmaa, a children’s clothing brand committed to revolutionising the industry, proudly unveils its collaboration with renowned actress and multilingual cinema icon, Genelia Deshmukh, as its brand ambassador. This partnership marks a significant milestone in the world of kids’ fashion, with both entities sharing a vision of celebrating the innocence and wonder of childhood.

    Genelia Deshmukh, known for her versatility as an actress, producer, philanthropist, and entrepreneur, brings a unique perspective to the world of children’s fashion. As a devoted mother of two, she understands the importance of quality, comfort, and style in kids’ clothing. Her endorsement reflects her trust in Youmaa’s dedication to crafting extraordinary garments that embody the magic of childhood.

    “At its core, Youmaa is about celebrating the joy, wonder, and innocence of childhood,” said Genelia Deshmukh. “It’s a brand that resonates with the love and care every parent pours into their child’s world.”

    At Youmaa, the mission is simple yet profound – to infuse every garment with the enchantment of childhood. Founded by a group of passionate parents, Youmaa is more than just a clothing brand; it’s a celebration of imagination, creativity, and wonder.

    Speaking on this sentiment, Youmaa co-founder Vishal Gupta shared, “Our journey with Youmaa began with a simple idea – to make clothes that capture the essence of childhood. As parents, we know how important it is for kids to feel comfortable and happy in what they wear. That’s why every Youmaa outfit is designed with love and care, so kids can feel like their true selves.”

    Youmaa stands out for its commitment to quality and comfort, offering a range of colorful kids’ wear for boys and girls aged two to ten years old, including a selection of unisex outfits. Their clothes are crafted with Cloud Touch Microfiber technology for the softest touch and Adventure-Ready Durability, ensuring ultimate comfort and quality for children. Parent-approved and 100 per cent skin-friendly, Youmaa offers modular styles designed to meet the diverse needs of children.

    The dedication to creating cherished memories resonates in every stitch of Youmaa’s garments, reflecting both the founders’ vision and Genelia’s commitment to nurturing the joys of parenthood.

    Youmaa is currently available on their website www.youmaa.com and will soon be available on FirstCry.com and Ajio. Offline, Youmaa is available at over 100 MBOs in India and aims to expand to over 200 MBOs by the end of the year.