ITV

Category: Marketing

  • “VoloFin plays a pivotal role in empowering SMEs to flourish and expand within tier-2 cities”: Roshan Shah

    “VoloFin plays a pivotal role in empowering SMEs to flourish and expand within tier-2 cities”: Roshan Shah

    Mumbai: VoloFin is a one-of-its-kind fintech platform, providing end-to-end solutions in the domains of factoring and supply chain financing. The company positions itself as both a lender and a platform, wherein banks can participate in the factoring business.

    The trade finance gap in India is immense, and SMEs are the most affected by this phenomenon as they have limited access to traditional banking. Seeking an opportunity in this segment, both Roshan Shah and Anand Tiwari realized that the most effective way to bridge this gap was through fintech and digitization. This prompted them to conceptualize and launch VoloFin in 2020.

    Headquartered in Singapore, the company has successfully expanded its presence globally in a short time span, and has offices in India and the USA with a team strength of 40+ odd people. Over the course of time, the platform has onboarded various funds and lenders across the globe, including the Exim Bank of India, along with other leading global banks/funds

    Indiantelevision.com caught up with Volofin’s CEO & co-founder Roshan Shah, where he gave insights of his company on several key topics and more….

    Edited excerpts

    On sharing some brief on VoloFin

    VoloFin is the only platform that provides an end-to-end solution for both banks and borrowers. In the market, there are either balance sheet-driven lenders or match-making platforms, whereas VoloFin is a multi-lender platform, whereby we have onboarded various lenders including banks, and provide an end-to-end solution to them.

    Our fintech platform undertakes all the activities from origination, onboarding of prospective clients, supplier and buyer assessment/underwriting, transaction assessment, collections, and credit wrap with Insurance. There are either monoline factoring companies in India / outside India financing these cross-border trades OR there are newly started Treds platforms, which are more of a deal sourcing/match-making platform.

    We are the only fintech providing end-to-end solutions, from origination to collection, including credit protection with Insurance to platform lenders.

    Other than that, we do a lot for the clients(suppliers) and lenders:

      . Protect the supplier against buyer non-payment risk.

      . Collateral-free financing

     . Best-in-class proprietary tech platform offering full-stack supply chain solutions to lenders/banks.

      . Quick KYC and compliance through extensive integration with govt, courts, customs, ports, and other third-party     information sources. Having linked through APIs in or platform

      .  Ability to underwrite buyers globally.

      .  Framework-based lending models with banks

    On VoloFin disrupting the supply chain ecosystem with their production services

    VoloFin is a dynamic fintech company, that is actively addressing supply-chain financing challenges with innovative solutions. By leveraging cutting-edge technology, VoloFin enhances transparency and efficiency within the supply chain. Our platform incorporates advanced analytics to assess the creditworthiness of the obligors, expediting financing decisions while minimizing risk. We are committed to innovative technology that ensures a secure and immutable ledger, reducing the likelihood of fraud in financial transactions.

    What sets VoloFin apart is its user-friendly interface, facilitating seamless communication and collaboration among various stakeholders. This streamlines document sharing and approval processes, accelerating the overall financing lifecycle. With a focus on these positive interventions, VoloFin is not only overcoming challenges but also contributing to the evolution of a more resilient and agile supply-chain financing ecosystem. Through our innovative approach, Volofin is playing a crucial role in fostering financial inclusion and sustainability within the supply chain.

    On sharing some insights on your business growth in terms of MoM and QoQ comparisons

    VoloFin is achieving remarkable growth, consistently expanding at an impressive rate of 35-40% month-over-month and quarter-over-quarter. The platform has recently surpassed a significant milestone, crossing USD 100 million in financed receivables, equivalent to approximately INR 1,000 crore.

    On the key milestones your business achieved in the past year

    2023 Highlights:

    . Successfully onboarded India Exim Finserve IFSC Private Limited, a wholly owned subsidiary of the Export-Import Bank of India.

    . Pioneered the completion of the first invoice factoring transaction on the ITFS Platform, an initiative by IFSCA in    GIFT City.

    . Achieved a total platform volume surpassing USD 100 million.

    These milestones showcase steady growth, strategic partnerships, and significant achievements, positioning the company as a key player in the industry.

    On benefitting from the SMEs

    VoloFin plays a pivotal role in empowering SMEs to flourish and expand within tier-2 cities, fostering growth trajectories. Through tailored financial solutions, VoloFin addresses the unique challenges faced by SMEs in these regions, unlocking avenues for sustainable development.

    By providing accessible and flexible financing options, VoloFin enables SMEs to invest in crucial aspects of their operations, such as technology adoption, infrastructure development, and talent acquisition. The platform’s user-friendly interface streamlines financial processes, ensuring efficiency in managing funds and facilitating quicker decision-making.

    Moreover, VoloFin goes beyond traditional banking constraints, offering personalized support and insights tailored to the specific needs of SMEs operating in tier-2 cities. This approach not only enhances financial inclusivity but also cultivates an environment conducive to innovation and entrepreneurial success, thereby propelling SMEs towards unprecedented growth and scalability. In essence, VoloFin acts as a catalyst for positive transformation, catalyzing the ascent of SMEs in tier-2 cities. Most SMEs onboarded with us have grown their business multiple times, as we provide them quick financing, not balance sheet driven, without collateral, assuming the buyer risk default and converting their long receivables into instant cash/liquidity, which helps them with the ability to take more orders, buy raw materials, increase their production capacity, etc.

    Below are the factors that distinguish us from traditional banks:

    . Technology Platform – Our robust platform takes full responsibility for origination, KYC, onboarding (supplier and buyer), credit, operations, debt management, and insurance wrap.

    . Our platform provides a one-stop factoring solution to Banks and Lenders

    . Lending Partnerships – We have multiple lenders on our platform from APAC to the US, providing us the ability to leverage their strengths including but not limited to, the most competitive pricing, higher risk capacities, wider geographical coverage, and ability to do high-value/volume transactions.

    . Credit Processes – The founding team and the core team come from a risk management background and have put their decades of experience into building a strong & robust credit mechanism in the platform, which makes the lenders very comfortable with our quality assessment and their willingness to partner.

    . Credit Insurance Coverages – VoloFin’s bespoke Trade Credit Insurance policy provides 100% insurance in case of buyer default. The team has extensive expertise & experience in handling Trade Credit Insurance policies and has designed the policy to meet its specific requirements.

    . Wider Geographic Exposure – Our tie-up with lending partners across different countries allows us to take exposure tox geographies such as LATAM Countries, that are currently not being serviced by the existing lenders.

    On your growth projections for the upcoming year and any specific targets you’re aiming for

    As multiple developments are happening, this year seems most promising with the upcoming announcements to come:

    .  Onboarded Exim Bank of India (India Exim Finserve IFSC Pvt Ltd, GIFT City) as a lender, driving volume growth from Q2 2024.

    . Top 5 Global Bank integration scheduled for March 2024, commencing with a USD 35 million facility and targeting a USD 150 million line size within three years.

    . Advanced discussions underway for equity participation with a large bank and a venture capital firm.

    . Anticipating transformative developments in the next month or two, poised to significantly elevate performance metrics for the current year and beyond.

     

  • Roundglass Sports signs golfer Shubhankar Sharma as brand ambassador

    Roundglass Sports signs golfer Shubhankar Sharma as brand ambassador

    Mumbai: In yet another landmark initiative, Roundglass Sports has announced that it has signed India’s number one golfer, Shubhankar Sharma, as a brand ambassador. A long-term agreement has been signed to this effect during which Roundglass Sports will be the primary sponsor of the 27-year-old golfer from Chandigarh, who is a two-time winner on the DP World Tour (formerly the European Tour) and has eight career titles to his name.

    In addition to Roundglass Sports, Shubhankar will be promoting different verticals of Roundglass such as Rounglass Foundation and the Roundglass Golf Academy, which is expected to become operational in two years. This association is an extension of Roundglass Sports’ mission to support and promote top sportspersons, including marquee golfers, in India who possess the talent to compete and win at the international level.

    Shubhankar is a prodigal talent who turned pro in 2013 at the age of 16. He is currently the highest-ranked Indian (#188 on the Official World Golf Ranking) in men’s professional golf globally and was the No.1 player in Asia in 2018. Shubhankar has had a status on the European and Asian Tours since 2018. He also features regularly on the PGA Tour.

    Shubhankar has made multiple appearances in all the Golf Majors and recorded the best-ever finish by an Indian at The Open, the oldest golf championship in the world. At the 151st Open in Liverpool last year, he finished tied for eighth position.

    In addition, his two European Tour titles have been the Joburg Open and the Maybank Championships. His six other titles have been in India’s top pro tour, the Professional Golf Tour of India (PGTI).

    Reflecting on the development, Roundglass founder Sunny Gurpreet Singh said, “We are delighted to welcome Shubhankar Sharma, a world-class athlete, to the Roundglass family. At Roundglass Sports, our mission is clear: to give children in India the opportunity to play and develop them into world-class athletes, prioritizing their sporting skills and wholistic development. We have serious plans to develop and advance the game of golf in India and who better than a successful golfer like Shubhankar to lead the charge. He is a rare talent who has proven his ability to excel on international courses, and we’re confident that his best is yet to come. Role models such as Shubhankar can inspire millions of children in India to pursue sports professionally.”

    Speaking about the association with Roundglass Sports, Shubhankar Sharma said, “I am honoured to be associated with Roundglass Sports, a brand with a clear vision to elevate sports in India. It supports sports like football, hockey, tennis and golf, and is developing world-class sports infrastructure in the country. The brand’s focus is on the long-term wholistic development of athletes, an approach to sports that deeply resonates with me. Mr Sunny Singh is a visionary and a passionate leader who wants to take Indian athletes to the global stage. I am excited about this and feel privileged to be a part of this journey. I look forward to a fruitful and successful association with Roundglass Sports.”

    Shubhankar is also a recipient of the Arjuna Award in 2018, the second highest honour for sports personalities in the country. He was also awarded the Sir Henry Cotton Rookie of the Year in 2018 and is a winner of the Asian Tour Order of Merit in the same year.

  • Celio India forms a ‘perfect match’ with Mumbai Indians yet again

    Celio India forms a ‘perfect match’ with Mumbai Indians yet again

    Mumbai: Celio India has some exciting news for cricket devotees across the country. The premium French menswear brand has collaborated with one of the powerhouse teams – Mumbai Indians, for a unique collection. Launched on 20 March, the association for this season spotlights the essence of the real Mumbaikar spirit to the fore.

    The collection offers the MI Paltan a distinctive avenue to demonstrate their affection and backing for the Mumbai Indians team. Marked by an array of vibrant colours and bold designs, this collection pays tribute to the essence of cricket and, notably, the allure of the city of dreams, Mumbai, all this while staying true to Celio’s unique style.

    This quirky merchandise line-up includes a range of sweatshirts in blue and tee shirts in grey, sky blue and multi colours, which have the Mumbai Indians logo embedded and unique artistic designs that represent pockets of Mumbai’s culture. The collection will be accessible on the Celio website www.celio.in, select Celio stores, the exclusive MI Shop online and the Mumbai Indians Kiosk at Jio World Drive, major online marketplaces, leading departmental stores and multi-brand outlets.

    Commenting on this thrilling collaboration and collection, Celio India CEO Satyen Momaya said, “Celio India is thrilled to continue its collaboration with the five-time Champions, Mumbai Indians, yet again. We have crafted a fashionable range of clothing for all their ardent fans, enabling them to express their love and support in style! The collection offers a diverse array of choices, catering to everyone’s preferences. This time, the unique designs symbolise the spirit of Mumbai through graphics that show visuals around Mumbai beautifully capturing the essence of the city. Furthermore, other than the collection being conveniently accessible online and offline retail stores, this Celio x Mumbai Indians collection will also be available at the exclusive Mumbai Indians Kiosk at the Jio World Drive. We hope this collection enables fans across the country to showcase their enthusiasm for their team with Celio India.”

  • Y-3 and Real Madrid present their Collaborative Matchwear Collection

    Y-3 and Real Madrid present their Collaborative Matchwear Collection

    Mumbai: Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real Madrid present their collaborative Matchwear collection.

    In a fusion of elegance and tradition, Y-3 and Real Madrid’s new premium range brings together fashion and the pinnacle of sport. The aesthetic vision centers on a signature rose motif that takes inspiration from the early days of the collaboration between adidas and Yohji Yamamoto, when roses were the graphic of choice and became the iconic signature of the renowned Japanese fashion designer.

    The collection itself is highlighted by a purple 4th kit for both the Real Madrid Men’s and Women’s teams, constructed with moisture wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid, where purple is a key shade within the club’s DNA. In addition to the 4th kit, the collection features two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection including a top, a pair of shorts, and an anthem jacket.

    From the pitch to the stands, Y-3 has also curated a selection of standout fanwear items, which perfectly encapsulate the label’s savoir-faire, including a T-shirt, a hoodie, a cross body bag, a cap, and a scarf. Alongside the collection, Y-3 and adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.

    Helping to bring the collection to life is a continuation of the campaign shot by London-based photographer Gabriel Moses. Featuring present day Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez, the dynamic visuals tell a story of an unmatched sporting legacy, reimagined. 

  • Myntra and Britannia Good Day introduce pants with hidden money pockets

    Myntra and Britannia Good Day introduce pants with hidden money pockets

    Mumbai: What’s the hot trend today? Shackets? Cargo pants? Denims on denims? Myntra, the home of trends – is turning the trend game upside down and making us buy pants for an all-new reason… to find money inside its pockets!

    Think about it. Every human being on Earth loves finding forgotten money in their pockets. But since millions of young Indians switched to digital payments, this small joy is running out of circulation.

    To resurrect this small win for a whole new generation, Talented Agency turned to Britannia Good Day – India’s favourite cookie brand, that’s all about celebrating the small wins, and asked them to put their money where their mouth is… or where their consumers’ pockets are.

    Thus was born the ‘The Bank of Small Wins’ – a guerilla activation that’s entering pockets. Britannia Good Day printed their own currency* (worth ~ Rs 15 lakhs), in denominations ranging from Rs 10 to Rs 2000, each adorned with designs inspired by the memorable packs of Britannia Good Day… and stuffed into lakhs of pockets across India.

    Starting with 1 lakh random pockets across Myntra’s collection: in random jeans, trousers, pyjamas, you name it. Across the best of Myntra’s homegrown brands including Roadster and FWD.

    And while the ‘bank’ might not be real, the value of the currency is! Every note from The Bank of Small Wins is redeemable for actual currency (through a UPI cashback). No strings attached.

    In an exciting tease, Britannia Good Day has also hinted at the possibility of a massive Rs 50,000 note hidden in one of these pockets, somewhere!

    That’s not all – each note contains bonus small wins, cleverly crafted to offer a touch of whimsy and practicality to any social situation – whether it’s turning a meeting into an email or sidestepping the dreaded ‘Shaadi’ conversation with parents, these bonus wins add an extra layer of charm to every discovery.

    In a classic Indian touch, some of these notes will also have random scribbles on them that make the receiver even luckier – right from secret autographs ft. an Indian sportstar, to a secret phone number which will award the user with three months of free Britannia Good Day packs!

    “The  Beastification of Good Day is here! Digital payments killed the world’s biggest small win, and Britannia Good Day is now resurrecting it. Through the world’s smallest media touchpoint… pockets! To think that there could be a Britannia Good Day ad hiding in your pocket was both hilarious and thrilling. Both Aww and Awe. This insight and idea is relatable to every human being on Earth – and we’ve been joking about how Britannia Good Day should go global just so every currency – Euro, Yen, Dollar – gets a taste of The Bank of Small Wins. It’s the prettiest-looking currency out there!” Sanket Audhi and Aatif Shaikh, Creatives @ Talented.

    “Cookie Dough is meeting Real Dough! To take Britannia Good Day from the Indian kitchen to the Indian wardrobe was unexpected. We hope buying pants or giving them for laundry will never feel the same again. The Bank of Small Wins is a guerilla activation, a media innovation and a cross-brand collaboration… all rolled into one, and one of the freshest interpretations of Britannia Good Day’s brand platform of Everyday Small Wins,” Amit Doshi, Chief Marketing Officer, Britannia.

    “What do cookies and pants have in common? One of the most exciting partnerships seen in India of course! Partnering with Britannia we gave Cash on Delivery a whole new spin multiplying the delight and excitement of receiving your order. We’re hoping this makes shopping on Myntra even more exciting now. And on a lighter note, gives us more reasons for women’s clothes to have pockets.” Vijay Sharma, Senior Director, Brand Marketing, Myntra.

    Want to find one of these notes? Try your luck by shopping on Myntra!  

  • IAS and Snap partner to offer AI-driven brand safety for advertisers

    IAS and Snap partner to offer AI-driven brand safety for advertisers

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

    “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers to safeguard and scale their businesses on Snapchat,” said Lisa Utzschneider, CEO of IAS. “Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximise their investment across Snapchat.”

    Aligned to the Global Alliance for Responsible Media (GARM) standards, the new offering will benefit advertisers from third-party validation with trusted and transparent industry metrics. IAS’s Total Media Quality product provides unique insight into video content through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.

    “We’re thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability,” said Patrick Harris, President of Americas at Snap. “We’ve built safety into the fundamental architecture of our platform and are dedicated to providing our community and partners a healthy and safe experience. We look forward to continuing to invest in products and partnerships across the brand safety ecosystem.”

    IAS is a Snapchat Brand Safety Coalition member and has partnered with Snap to drive greater transparency and media quality measurability of in-app photos and videos. Since 2018, IAS has provided Viewability and Invalid Traffic Measurement for global advertisers across their in-app video buys.

    IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year. 

  • Swiggy launches ‘She The Change’

    Swiggy launches ‘She The Change’

    Mumbai: In a tribute to India’s vibrant spirit of women entrepreneurship and their impact on the economic landscape, Swiggy, India’s leading on-demand convenience platform, launched a new initiative titled “She The Change- From Vision to Venture”. Inaugurated by the Minister of Finance and Corporate Affairs, Government of India, Smt. Nirmala Sitharaman, the initiative by Swiggy underscores the contribution of food delivery platforms in fostering and stimulating women’s entrepreneurship in the country.

    Commemorating nearly a decade of working with women entrepreneurs, Swiggy is shining the spotlight on their journey ‘from vision to venture’ for both budding and established women entrepreneurs in the Food & Beverage (F&B) industry. The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Swiggy group CEO Sriharsha Majety and Rohit Kapoor, Swiggy Food Marketplace CEO Rohit Kapoor.

    Swiggy has more than 50,000 women-run restaurants on its platform. It is estimated that these entrepreneurs are generating approximately three hundred thousand jobs, as each restaurant employs an average of six direct employees. Swiggy believes that this is merely the beginning of their contribution to the food and beverage sector, which accounts for around three per cent of the country’s GDP.

    The Honourable Minister of Finance and Corporate Affairs commended Swiggy’s role in encouraging and recognising the performance of women-led businesses, a move emphasizing the Honourable Prime Minister’s endorsement of women’s inclusion in the workforce, encapsulated in his vision of ‘Nari Shakti,’.

    Speaking at the occasion, Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges- whether small, medium or big, you find women everywhere, and programmes such as Swiggy’s “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible. Swiggy deserves a special mention for encouraging women’s entrepreneurship nationwide.”

    Majety said, “’She The Change’ transcends being just an initiative; it stands as a platform, dedicated to honouring and amplifying the remarkable stories of women entrepreneurs and leaders in the F&B industry. They have not only set new benchmarks for success but also played a pivotal role in shaping India’s economic narrative. At Swiggy, we deeply acknowledge the dedication and perseverance they’ve poured into their ventures, and it’s our privilege to celebrate and recognize several of them in the presence of Smt. Nirmala Sitharaman Ji, Honourable Minister of Finance & Corporate Affairs.”

    Kapoor said “In the decade since Swiggy’s inception, we’ve had the honour to provide a platform for women entrepreneurs in the F&B space and witness their remarkable journeys first-hand. It’s inspiring to see the steady growth in both the number and scale of women-led businesses on Swiggy each year. ‘She the Change’ is dedicated to these entrepreneurial women. It’s more than just a celebration—it’s about empowering them with access to resources for sustained success, growth, and meaningful impact.”

    NOTO- Healthy Ice Cream co-founder Ashni Shah said, “The restaurant industry is highly competitive, and this is why it is encouraging to see women in the industry being celebrated by a platform like Swiggy with the “She the Change” initiative. Food delivery platforms like Swiggy make a significant contribution towards enhancing our visibility and increasing our order volumes by connecting us with a broader customer base. I am grateful for this recognition and hope that this initiative inspires more women to not only take the initial step but also pursue their aspirations with conviction.”

    Swiggy’s mission to offer unparalleled convenience to consumers through access to a wide variety of restaurants has empowered numerous restaurants, especially in smaller towns. Bonfire Pizza, Rishikesh, Priya Sharma said “From sharing homemade meals at the office to launching our restaurant, the journey has been a leap of faith. We faced many trials, including limited resources and no advertising budget, however, post our partnership with Swiggy in 2019, our business saw a transformative shift, reaching new heights. Today, Bonfire Pizza is not just a restaurant; it’s a testament to chasing your passion and embracing the opportunities that come your way. Is heartening to see Swiggy recognise and honour women entrepreneurship through stories of women-led businesses turning their vision into reality.”

    The event concluded with the facilitation of women entrepreneurs from across the country, celebrating their remarkable contributions and inspiring journeys in creating a difference through their ventures.

  • CREAM CENTRE takes home top honors at Swiggy Restaurant Awards 2024

    CREAM CENTRE takes home top honors at Swiggy Restaurant Awards 2024

    Mumbai: Cream Centre, the iconic vegetarian restaurant, has emerged victorious at the prestigious Swiggy Restaurant Awards 2024. Known for its delectable array of Multi cuisine vegetarian delights, Cream Centre clinched the coveted title in the Pure Veg, Best Continental Category, showcasing its commitment to culinary excellence and innovation.

    Adding to its accolades, Cream Centre also secured the esteemed position ( 4th place ) in the highly competitive North Indian category, further solidifying its status as a culinary powerhouse in the vibrant restaurant scene.

    The Swiggy Restaurant Awards recognise and celebrate the finest eateries across various categories, spotlighting exceptional culinary craftsmanship and customer satisfaction. Cream Centre’s outstanding performance underscores its unwavering dedication to providing patrons with unparalleled dining experiences and flavors that tantalize the taste buds.

    “We are thrilled and honored to receive such prestigious recognition from the Swiggy Restaurant Awards,” said Cream Centre CEO Rishi Chona. “This accolade is a testament to our team’s hard work, creativity, and passion for crafting exceptional vegetarian cuisine. We extend our heartfelt gratitude to our loyal patrons and dedicated team members who are all a part of the Cream Centre family and have made this achievement possible.”

  • Boss Appliances hands over its social media and SEO duties to Admatazz

    Boss Appliances hands over its social media and SEO duties to Admatazz

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and SEO marketing mandate of Boss Appliances. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space.

    As part of the mandate, Admatazz will handle the creative communications of the brand across social media platforms like Facebook, Instagram, and LinkedIn to elevate social presence along with boosting organic traffic.

    Boss Appliances is one of the leading manufacturers of home appliances and pioneers in launching the hand blender, which was first launched by them in 1985. They are known for incorporating innovation into the industry and hold a strong brand legacy spanning over four decades.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are glad to add Boss Appliances to our roster. As we grow as a company, we look to partner with brands who believe in our methods and approach, and we are glad Boss Appliances entrusted their digital presence duties to us. Our key aim is to strengthen the brand’s digital presence by curating interesting content that can be made in this category and increasing the brand’s reach and audience engagement.”

    Boss Appliances director of marketing Vidhi Gala added, “As a brand that has been present for over four decades, we have always moved forward with the times, and as we see the digital and social media space grow rapidly and consumers become more active, we realise the need to strengthen our online presence. With Admatazz, we are glad to find like-minded agency partners who are enthusiastic and excited to build our brand as we do. We look forward to our association with them.”

  • Noise joins the Spirit of IPL with Season 2 of Noise Premier League

    Noise joins the Spirit of IPL with Season 2 of Noise Premier League

    Mumbai: As cricket fever grips the nation with the onset of the Indian Premier League, Noise, India’s leading smartwatch and connected lifestyle brand, is thrilled to announce the second season of the Noise Premier League (NPL). This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app. With the second season of NPL, Noise reaffirms its commitment to nurturing a dynamic community of Noisemakers nationwide while providing a platform for engaging and immersive sports experiences.

    Building upon the success of its inaugural season, which garnered participation from over 2 million unique users, NPL Season 2 promises an even more enriching and interactive experience with bigger prizes and prestigious partnerships. By accurately predicting IPL match winners, participants can earn NPL points, with each correct prediction earning them 8 points. Accumulating NPL points unlocks a range of benefits and rewards for users, including thrilling prizes, enhancing the overall experience and motivating ongoing engagement with the platform. Alongside the match predictions, a standout feature of this season is the introduction of dynamic watch faces displaying modified logos of IPL teams, providing users with a personalized way to showcase their support.

    This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win exciting prizes, fueling the excitement and motivation. Additionally, the Fun Zone offers users the chance to engage in a Super Over quiz and spin the wheel for a shot at lucrative rewards. With these additional activities, NPL Season 2 aims to provide participants with a comprehensive and engaging platform that combines the thrill of cricket predictions with the motivation to lead a healthy and active lifestyle.

    Noise co-founder Amit Khatri said, “Our NoiseFit App has become a hub for community engagement, emerging as the top app in India. With the IPL season on, we have taken another innovative initiative through the second edition of NPL, that aims to build an experience-led ecosystem not just getting users to live the spirit of the cricketing tournament but also empowering them to embrace a healthier lifestyle.

    The second season also boasts collaborations with renowned brands including Bajaj, Ampere, HRX, Puma, Honda, Jimmy’s Cocktails, Bella Vita, FanCode, My11Circle and more. These partnerships elevate the user experience by offering a wider selection of remarkable prizes, including vouchers, exclusive merchandise, and exciting hampers.

    The NoiseFit App stands out as a leader in the Health & Fitness category, holding the No. 1 position on Android’s Google Play Store and the No. 2 position on iOS’s App Store in India.

    Developed in-house, this app exemplifies Noise’s commitment to consumer-centricity and meaningful innovation. With over 10 million active downloads, the app offers the health-conscious community a comprehensive suite of features for tracking, monitoring, and enhancing their wellness journeys. Moreover, its community feature fosters collaboration among users to achieve fitness goals collectively, while data-led insights elevate its significance beyond a typical fitness app.