ITV

Category: Marketing

  • Libas ropes in Kiara Advani as the brand ambassador

    Libas ropes in Kiara Advani as the brand ambassador

    Mumbai: Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new brand ambassador in their latest brand film. With this exciting collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman.

    Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat. She transitions from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a lively celebration. Through this vibrant depiction, the brand film not only showcases the beauty of ethnic fashion but also inspires women to express themselves, embracing their unique styles.

    Talking about the announcement, Libas founder & CEO Sidhant Keshwani said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage”.

    Kiara Advani expressed her excitement about joining forces with Libas, stating, ” As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”

    Libas’ Spring-Summer collection epitomizes the latest trends, blending timeless fabrics like cotton and linen with intricate thread work and vibrant pastel hues. Featuring elegant silhouettes, signature gota work, and delicate embellishments, the collection offers a modern interpretation of classic elegance. With a rich blend of textures and contemporary prints, Libas continues to captivate with its timeless appeal and attention to detail.

    With Kiara Advani as their brand ambassador, Libas is set to embark on an exciting journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.

  • EaseMyTrip acquires ETrav Tech Ltd

    EaseMyTrip acquires ETrav Tech Ltd

    Mumbai: EaseMyTrip.com, an online travel tech platforms, has announced making a strategic investment in ETrav Tech Ltd consisting of 4.94 per cent (post allotment) paid-up equity share capital of ETrav Tech Ltd. As a part of the brand’s expansion strategy to diversify its portfolio, the acquisition translated as a cash deal.

    ETrav Tech Ltd offers a diverse array of travel-related services, ranging from Flight API, and holiday packages to Hotel API, white label, Bus API, and visa applications. The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.  

    EaseMyTrip CEO and co-founder Nishant Pitti said, “We are aiming at diversifying our portfolio in the non-air segments. After investing in hotels, we now intend to enhance our services for our corporate clientele, and investment with ETrav Tech Ltd will be pivotal in the same. Leveraging their tech capabilities and expertise in dealing with B2B clients, we are confident to service our corporate clients better with improved offerings. Strategic decisions like these mark a milestone in our journey and fortify our commitment to providing seamless travel experiences for our customers, backed by innovation and technology.”    

    Etrav Tech Ltd MD Henil Ruparelia responded, “We are delighted to collaborate with EaseMyTrip, a prominent player in the travel industry. Their strategic focus on diversifying into non-air segments aligns perfectly with our vision for expansion and innovation. By combining EaseMyTrip’s investment with our tech capabilities and B2B expertise, we aim to deliver unparalleled services to corporate clients. This collaboration underscores our commitment to providing seamless travel experiences, driven by technology and customer-centricity. We believe that our combined strengths will enable us to create value-added solutions for corporate travelers, further solidifying our position in the market. We are excited about the opportunities this partnership brings and look forward to achieving mutual success and growth.”

  • Lee launches new denim collection for women designed by Suneet Varma

    Lee launches new denim collection for women designed by Suneet Varma

    Mumbai: Iconic denim brand Lee announced the launch of “Denim Beyond Definition”, a signature collection for women that redefines denim elegance. Specially crafted by India’s leading couturier Suneet Varma in collaboration with ace turtle, the exclusive licensee of Lee in India, this eclectic collection is a part of Lee’s strategy to offer a fashion-forward and lifestyle-centric denim experience to its customers.

    The collection marks the first time Lee is experimenting with bold styles for its Indian customers. It features captivating elements like gold foil prints, plaid patterns, and metallic riveting. Tailored for a youthful audience, Suneet Varma’s signature style is thoughtfully retained with embellishments, intricate threadwork, and mirror detailing gracing Gen-Z wardrobe essentials such as corsets, bell-bottom jeans, and maxi skirts. This collection stands as a testament to the boundless nature of denim, symbolizing a contemporary and transformative narrative in the world of fashion.

    Sharing his perspective, Suneet Varma said “For me ‘Denim beyond definition’ has been an exciting journey of pushing the boundaries of denim fashion. Beyond the challenges inherent in molding denim and merging it with Indian couture, I viewed it as a tremendous opportunity to do something new. It goes beyond the conventional, offering a unique blend of elegance and comfort. This collection is an ode to those who carve their own path in the world of fashion, and I’m thrilled to bring this fusion to Lee’s customers in India.”

    Commenting on the collaboration, ace turtle CEO Nitin Chhabra said, “We take pride in introducing trendsetting collaborations that redefine the fashion landscape in India. ‘Denim beyond definition’ by Suneet Varma aptly captures this essence and is a testament to our commitment to offering innovative and stylish experiences to our customers. This fusion of denim and Indian couture encourages individuality and is a bold step into the world of fashion and lifestyle. We look forward to launching more such exciting collaborations for our customers in India.”

    The collection seamlessly blends the casual comfort of denim with the glamour and sophistication of fashion. From statement-making jeans to elegant denim dresses and chic separates, it encapsulates the perfect fusion of contemporary style and timeless elegance. With a rich heritage in denim craftsmanship, Lee stands as a symbol of durability and style, now reimagined through the creative lens of Suneet Varma. Customers can buy the collection at select Lee stores across India and on www.lee.in.

    ace turtle is the exclusive licensee of Lee in India and other South Asian markets. Lee is currently available at exclusive brand outlets and leading departmental store chains such as Lifestyle, Shoppers Stop, Pantaloons and Centro among others. The legendary global denim brand is also available online at its dedicated webstore www.lee.in along with popular online marketplaces such as Amazon, Flipkart, Myntra, Ajio, Tatacliq and Nykaa.

  • Duroflex teams up with Royal Challengers Bengaluru as Official Partner for T20 Season 2024

    Duroflex teams up with Royal Challengers Bengaluru as Official Partner for T20 Season 2024

    Mumbai: Duroflex, India’s leading sleep solutions provider, proudly announces its partnership with the Royal Challengers Bengaluru (RCB) for the ongoing T20 season 2024 as their Official Sleep Partner. Drawing upon their expertise in sleep science, Duroflex is dedicated to empowering players for optimum recovery by providing them with innovative sleep technology, ensuring ideal rest.

    This partnership marks a significant milestone for Duroflex as it aligns with the brand’s commitment to promote better sleep and overall health. The players will exclusively be using Duroflex’s mattress from their signature Duropedic range throughout the tournament, echoing the recommendation made by Virat Kohli. To further enhance the comfort of the players, the brand aims to replace all recliners in the team’s changing room with Duroflex’s recliners providing the players an ultimate relaxing experience and allowing them to destress.

    Duroflex will also be launching an exclusive RCB limited edition mattress along with pillows as a part of this association. A dedicated exclusive space will be set up at the stadium for the fans called the “Duroflex Zone” that will allow them to experience the calming Duroflex touch.

    Excited about the T20 season 2024, Duroflex CEO Sridhar Balakrishnan said “We are thrilled to join forces with the Royal Challengers Bengaluru for the T20 season 2024. We’ve always advocated the importance of sleep and continue to champion quality sleep for better recovery. Sleep plays a vital role in the recovery of athletes, and our mission is to provide them with the highest standards of sleep experience. We look forward to supporting team RCB in their journey and are equally enthusiastic about creating memorable experiences for RCB fans throughout the season.”

    Royal Challengers Bengaluru VP & head Rajesh Menon said “We are delighted to partner with Duroflex. Look forward to a great season together and build a longer-term association.”

  • The success story of BlendJet: How two fitness enthusiast friends are fostering a healthy lifestyle globally

    The success story of BlendJet: How two fitness enthusiast friends are fostering a healthy lifestyle globally

    Mumbai: Two tech guys, Ryan Pamplin and John Zheng created a tornado when they founded BlendJet in 2017 in San Fransisco, USA. However, their story spanning across a decade is one of innovative thinking, focused approach and a zeal to help millions live longer and healthier lives across more than 100 countries. They were both living different lives when a major event in Ryan’s life became the stepping stone to this phenomenal success story that was being penned down.

    Ryan, the fitness enthusiast saw his life crumbling before his very eyes when he met with a crippling accident, and it changed the course of his life. He said, “It is rightly said that a low in your life can redirect your life. Due to severe post-concussive syndrome and traumatic brain injury, I was unable to work or even look at a screen for more than a year. The bright side was that I developed a laser-like concentration on well-being and began providing my body with the nourishment it needed to recover. After recuperation, I got back in touch with John and told him how excited I was to develop a product that would make people’s lives healthier and longer.”

    Given that they both relied on smoothies as a daily nutritional supplement, their business-minded minds wondered why there wasn’t a convenient, everyday blender available. This led to the birth of BlendJet, a portable blender that can whip up your favourite smoothie in just 20 seconds. Enabling you to take health on the go, the blender gives up to 15 full blends in a single charge through USB, becoming the perfect partner for those post gym snacks or for hiking trips. With TurboJet™ technology, their latest variant BlendJet 2 can blast off ingredients at a speed of 275 rotations per second, resulting in smooth blends.

    India entry

    The portable blender recently made its India entry recently. Ryan, the co-founder of BlendJet, explains about this decision, “BlendJet2 is the best-selling blender in the US both online and in over 30,000 physical stores. Since we’ve provided free shipping to every country in the world for so long, we’ve accumulated a wealth of data that has allowed us to pinpoint demand and determine where local operations would be most effective. India is a great fit for our objective to offer accessible and healthy food options anytime, anyplace, because of its huge and youthful population, rich culture, delicious food, and health-conscious mindset. Additionally, BlendJet works well for mixing lassi, chaas, chutneys, soups and to whip up smooth gravies.”

    The competitive edge

    He further elaborates, “We have invested tens of millions of US dollars in research and development. You can know a BlendJet is in a different league when you handle and use one. We offered the BlendJet 2 for a very competitive price in India. Our mission is to help people eat healthier, which is why we’re selling it for a lot less than the rest of the world. We affect more lives the more hands we get it into!”

    Future plans for India

    Further speaking about the growth of BlendJet in India, Ryan said, “Rahul Dharmarajan, our director of international growth, is spearheading our entry into India, expediting our knowledge acquisition and augmenting our achievements. With over $100 million in sales and over 70 patents, we are the leading company in the world market and the creators of the portable blender. With marketing, creativity, and a deep-seated desire to assist people in becoming their best selves, we created this market. In order to make BlendJet the best in India and improve millions of lives, we’ll invest whatever it takes.”

    Even as the duo is out to change the way the world lives, Ryan made BlendJet an integral part of his married life when he tied the knot with Kathryn, his long time partner in 2019. With the BlendJet team alongside, they toasted with BlendJets in their hands making it a memorable part of their wedding. And this is how they made their passion a part of their lives, and are focused on making it for everybody else too.

  • Cleartrip signs up Mahendra Singh Dhoni as brand ambassador

    Cleartrip signs up Mahendra Singh Dhoni as brand ambassador

    Mumbai: Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni as its new brand ambassador. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the bucket of “ClearChoice,” the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.

    Mahendra Singh Dhoni, fondly known as Captain Cool, epitomizes the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. This is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.

    Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”

    Speaking on the collaboration, Cleartrip CEO Ayyappan R stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

    Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.  

    Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Cleartrip (@cleartrip)

     

  • 6Degree and ABFRL partner to redefine lifestyle e-commerce

    6Degree and ABFRL partner to redefine lifestyle e-commerce

    Mumbai: 6Degree, a prominent platform in the fashion and lifestyle industry, has announced a partnership with Aditya Birla Fashion and Retail Ltd (ABFRL), a leading fashion and retail conglomerate and part of the Aditya Birla Group, to enhance its e-commerce and digital experiences across its portfolio of brands.

    This association aims to leverage 6Degree’s expertise in the digital fashion space to enhance ABFRL’s digital presence and create a more integrated and personalised shopping experience for customers. The initiative is part of ABFRL’s ongoing digital transformation efforts to stay ahead in the rapidly evolving fashion industry and meet the changing preferences of consumers.

    6Degree co-founders Nikhil Hegde and Amit Bhardwaj shared their vision for the partnership, “ABFRL is a powerhouse in the Indian fashion and retail sector, and we are elated to collaborate with them to redefine the e-commerce customer experience. Our mission at 6Degree is to empower fashion & lifestyle brands with robust digital solutions that drive growth and innovation.”

    ABFRL chief digital and information officer Praveen Shrikhande at commented about the partnership, stating, “We look forward to working with 6Degree to enhance our e-commerce journey, improve customer engagement, and drive digital growth across brands.”

    As ABFRL continues to expand its brand portfolio and explore new market segments, this partnership between ABFRL and 6Degree represents a significant step forward in its ambition to become a leader in the digital fashion realm, ensuring that it remains at the forefront of the industry’s digital evolution.

  • Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

    Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that delve into the minds of digital content creators through a fun lens, aiming to understand the person behind the creative journey a little better.

    In this week’s session, we have Zip Zap Zoop founder Ashmika Sadh.

    So without a further ado, let’s begin…

    Edited excerpts

    Daily Routine:

    My daily routine revolves around a 9-hour workday, complemented by an hour and a half of exercise. Evenings are dedicated to leisure, often involving reading or watching my favorite show, Shark Tank. I cherish moments spent connecting with my extensive network of family and friends.

    Passions and Hobbies:

    Traveling is a profound passion, having explored 40 countries with a preference for revisiting destinations. Exploring India, particularly places like Varanasi and Dhanushala, has been an enriching experience.

    Travel and Exploration:

    My travel goal is to cover every European country, a journey that aligns with my pattern of visiting places twice. Additionally, a unique bucket list item involves helping a colleague’s child with hearing impairment receive treatment.

    Three Must-Watch Movies:

    The Godfather, Shawshank Redemption, and 3 Idiots hold a special place in my cinematic preferences. Dil Chahta Hai is another favorite, imparting valuable lessons on friendship.

    Three Must-Read Books:

    “The Intelligent Investor,” “Magic,” and “Branding That Means Business” stand out among my top literary choices.

    Favorite Car:

    Choosing just one is tough; however, the Maybach SUV, Defender, and Lamborghini Urus hold a special spot in my heart.

    Bucket List:

    Covering every European country, making a second visit to each, and contributing to a child’s hearing treatment are prominent items on my bucket list.

    Define Success:

    For me, success is achieving a balanced 7 or 8 out of 10 in all aspects of life, emphasizing holistic development and internal happiness.

    Role Models:

    Mark Cuban’s straightforward approach resonates with me, while within India, Shah Rukh Khan’s integration of skill and business acumen inspires.

    Life-Changing Event/Incident:

    The pandemic revealed my fundamental happiness and led to a shift from B2B to B2C, reflecting a newfound understanding of my desire to spread joy.

    Favorite Cuisine:

    Italian cuisine holds a special place in my heart.

    One Superpower You Wish You Had:

    Functioning without sleep, reminiscent of college days, is the superpower I wish for.

    Thoughts on AI:

    AI is best when used exclusively, avoiding attempts to humanize it, as combining both can lead to noticeable imbalances.

    Advice to Young Professionals:

    Embrace the hustle, recognizing that success often involves valuing experiences and persistently putting in effort.

    Thoughts on Work-Life Balance:

    Efficiency between 10 am to 7 pm is crucial, acknowledging that certain phases may demand more dedication. Ultimately, striving for work-life balance remains a priority.

    Life Mantra:

    Prioritize happiness, maintain a light-hearted approach, achieve goals with sincerity and passion, and infuse positivity into every endeavor for an amazing outcome.

  • Lenskart launches French eyewear brand Le Petit Lunetier in India

    Lenskart launches French eyewear brand Le Petit Lunetier in India

    Mumbai: The brand is the first international addition to Lenskart’s umbrella and strengthens Lenskart’s positioning in the premium eyewear segment.

    Lenskart has launched the upcoming French eyewear brand, Le Petit Lunetier, as an exclusive partner in the Indian market. The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group.

    Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omni-channel eyewear brand that offers fashionable and iconic designs in high quality. The brand has experienced strong growth in recent years thanks to successful store network expansion and a robust social media following (e.g., over 200,000 followers on Instagram). Given Indian consumers’ evolving desires towards global on-trend fashion, the launch reflects Lenskart’s ongoing commitment to catering to these growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep.

    Le Petit Lunetier promises sophistication in every frame, with statement designs crafted out of material ranging from glossy acetates, sleek stainless steel to innovative hybrid materials. With a captivating array of elegant colours ranging from clear crystal to deep blacks and chic demis, there’s something to suit every style preference.

    The brand’s frames are designed in Paris and meticulously crafted to the highest standards, ensuring both durability and comfort with every wear. Whether you’re navigating the bustling streets of Mumbai or lounging in a quaint café in Paris, they will be your faithful companion, effortlessly blending style and luxury.

    “We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry,” said Lenskart CEO and co-founder Peyush Bansal. “Le Petit Lunetier’s up-and-coming brand status and design expertise, coupled with Lenskart’s extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear.”

    Le Petit Lunetier co-founder Jérémie Encaoua commented: “We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets.”

    Le Petit Lunetier is now available across 50 Lenskart stores in India as well as online via the Lenskart website.

  • Love Depot launches digital campaign to deliver every desire

    Love Depot launches digital campaign to deliver every desire

    Mumbai: Love Depot, a leading sexual wellness superstore in India, owned by legacy healthcare brand TTK Healthcare, unveils its latest campaign accentuating the brand’s three customer-focused values which are – making products available across all demographics of pleasure seekers, improving accessibility by ensuring choice of delivery, privacy during the shopping journey and lastly, suiting all pockets with affordable and luxe range of products.

    Showcasing diverse demographic profiles and narratives, the campaign consists of four films featuring Love Depot as a brand that promotes inclusivity, by offering something for everyone, irrespective of where they are in the journey of exploring pleasure. Owing to the conservative opinions surrounding this segment, the campaign also intends to bring a shift in the mindset of audiences while reassuring them of seamlessly meeting the objective of ‘Every Desire Delivered.’ The innovative campaign cleverly portrays the emotions of delight when people discover that their desires will be delivered promptly.

    Commenting on the launch of the campaign, TTK Healthcare head of digital & e-commerce Arjun Siva shared, “The pleasure product consumer is not an outlier, restricted to a particular niche segment, geography or even age group. I am thrilled to share the launch of our latest campaign with films that showcase ‘everyday’ people, across all age groups, living ‘everyday’ lives – because this is who our audience is. We aim to break stereotypes and normalize conversations around pleasure because we believe this is the key to opening minds and unlocking growth in the category.

    Our films’ protagonists demonstrate a gleeful delight, which actually mirrors (with some creative license) the reactions we have seen in real life, to our offerings. Our objective with this campaign was to create a relatable, endearing communication that establishes Love Depot as the Ultimate Pleasure Destination, and we feel these films have achieved that. We are certain that audiences will love and appreciate the films as well.”

    Love Depot has a huge lineup of products, housing national and international brands, providing limitless options for customers to fulfill their pleasure desires. Further, with special attention on privacy the brand follows a discreet packaging protocol, without any logos information or indication on the labels. Additionally, a self-pick facility is also available to customers for them to have complete control on their purchases. With products starting at an affordable price of Rs 499/- there is something for each budget type.

    https://www.youtube.com/playlist?list=PLMVTZv0ia2ZSxomLRiVtq392WusbpLxNV

    The campaign will be run across Meta platforms such as Instagram and Facebook, alongside the Google platform – YouTube to ensure sustained communication and reach out to the masses effectively.