ITV

Category: Marketing

  • Yu-Gi-Oh deals its hand to gen alpha readers

    Yu-Gi-Oh deals its hand to gen alpha readers

    MUMBAI: Talk about a power play, Yu-Gi-Oh is turning the page. Konami Cross Media NY has struck two heavyweight publishing deals to draw in gen alpha readers, proving that the 25-year-old anime juggernaut isn’t ready to fold any time soon.

    Announced at the Brand Licensing Europe show in London, the agreements bring Random House Children’s Books and Panini Group into the fold, giving Yu-Gi-Oh a shiny new shelf life in classrooms, kiosks and bookfairs worldwide.

    “As the largest publisher in the world, Random House Children’s Books is leading the charge by expanding its anime portfolio with Yu-Gi-Oh,” said Konami’s SVP of marketing and licensing Jennifer Coleman. Expect child-friendly titles, activity formats, and collectables that will pop up across the US, Canada and even military bases overseas.

    Panini, meanwhile, is rolling out Yu-Gi-Oh sticker and activity books in France and French-speaking Belgium, with ambitions stretching into Latin America and across Europe. Known for its sticker albums and unmatched distribution network, Panini sees Yu-Gi-Oh as a perfect fit for younger fans who want to “play, peel and collect” before diving into the trading card game or anime.

    “Gen alpha is the first generation raised on tech from day one,” noted Panini’s senior licensing manager Licia Dallolio. “We’re excited to create experiences that feel natural to their world.”

    It’s all part of Konami’s long game: hook the kids early, then let them graduate into the anime, trading card battles and digital titles that keep the franchise booming. With over 1,000 anime episodes, countless card sets, and fans spanning three decades, Yu-Gi-Oh isn’t just shuffling the deck, it’s stacking it for the future.

  • Cinépolis brews cinema fun with India’s first Coffee Rave

    Cinépolis brews cinema fun with India’s first Coffee Rave

    MUMBAI: Perk up and press play, Cinépolis blends coffee with cinema. Cinépolis India is brewing a fresh cinematic experience with the launch of its month-long Coffee culture campaign, Brewed by Foovies, marking International Coffee Day in style. Running throughout October across all Cinépolis outlets, the campaign celebrates coffee as the ultimate cinema companion and invites audiences to sip, savour, and socialise while watching films.

    The festivities kicked off on 1 October with a tempting offer: buy any two coffees for Rs 299 and add a muffin for just Rs 99, available nationwide. But Cinépolis didn’t stop at offers. At the heart of the campaign was India’s first-ever Coffee Rave inside a cinema, hosted at Cinépolis Seasons Mall, Pune. The event fused coffee, music, and movies into one immersive experience, featuring live performances by Shasha and Viewliminal, Dolby Atmos soundscapes, cinematic projections, and a curated coffee tasting counter for aficionados.

    Ahead of the launch, a social media teaser campaign built excitement, setting the stage for both the Coffee Rave and the month-long celebrations. Cinépolis India managing director Devang Sampat said, “At Cinépolis, we aim to create experiences that go beyond the screen. This campaign blends coffee culture into cinema, offering immersive, youthful, high-energy experiences.”

    Through Brewed by Foovies, Cinépolis is redefining how cinema engages with youth audiences, turning movie outings into cultural moments where coffee, pop culture, and film intersect. With this initiative, the chain cements its reputation as a trendsetter in India’s coffee and cinema scene.

    Cinépolis India operates 449 screens across the country under Cinépolis, Cinépolis VIP, and Fun Cinemas brands, offering luxury experiences, kid-friendly auditoriums, and a loyalty programme, Club Cinépolis, which rewards moviegoers with points, pre-screening invites, and exclusive star interactions. This October, Cinépolis proves that in India, coffee and cinema can indeed share the spotlight.

  • Hyundai drives into glamour with Filmfare for third year

    Hyundai drives into glamour with Filmfare for third year

    MUMBAI: Lights, camera, Creta! Hyundai takes the spotlight again. Hyundai Motor India Limited (HMIL) has announced its continued partnership with the Filmfare Awards for the third consecutive year, reinforcing its connection with India’s cultural heartbeat. The collaboration reflects HMIL’s commitment to blending mobility with aspiration, celebrating cinema while engaging millions of customers nationwide.

    “Indian cinema evolves with every frame, and Hyundai evolves with every journey,” said HMIL whole-time director and COO Tarun Garg. “Our association with Filmfare reflects our commitment to innovation, technology, and the aspirations of the families we’ve served for nearly 30 years. Our brand philosophy, Progress for Humanity, guides every action we take, from products to CSR initiatives, creating meaningful change in people’s lives.”

    This year, the partnership is extra special as the Hyundai Creta marks a decade as the “King of SUVs” in India. Since its 2015 launch, the Creta has redefined the SUV segment with cutting-edge design, performance, and customer satisfaction. The latest Hyundai Creta King will make a grand appearance at the awards, turning heads on and off the red carpet.

    HMIL is also driving India toward a greener future with its electric lineup, including the award-winning Ioniq 5 and the Creta electric, alongside sustainability and CSR initiatives such as Samarth by Hyundai and the Ioniq 5 forest program. These efforts highlight Hyundai’s commitment to inclusive and responsible progress.

    Through this long-standing partnership, Hyundai continues to celebrate India’s cultural milestones, proving that the brand is not just about mobility, but about creating experiences that resonate with the heart and imagination of its customers.

     

  • Senco Gold channels nature in sparkling new collection

    Senco Gold channels nature in sparkling new collection

    MUMBAI: From forest to fire, Senco Gold turns nature into sparkle. Senco Gold & Diamonds, India’s leading jewellery house, has unveiled its latest collection and campaign, Elements of Nature, with Kiara Advani as the face of the campaign. The collection draws inspiration from the world around us, from the graceful curve of ocean waves and fiery glow of molten lava to the twinkle of stars and delicate forest blooms. Each piece translates these natural wonders into gold, diamond, and polki jewellery with a poetic touch.

    Crafted by Senco’s master karigars, the collection celebrates strength, elegance, and the timeless beauty of women, marrying traditional craftsmanship with contemporary design. Kiara Advani embodies this elegance, reflecting the artistry and detail at the heart of Senco’s 85-year legacy.

    Senco director and head of marketing & designs Joita Sen said, “With Elements of Nature, we wanted to tell a story as timeless as the earth itself. Jewellery is not just an ornament, it is a narrative. Each design captures the poetry of nature, made with devotion and detail by our artisans. This collection is for every celebration, every moment, not just weddings. We ensure every woman finds something aspirational yet personal.”

    Timed for the festive and wedding season, Elements of Nature promises to be a versatile and unforgettable collection, offering brides and jewellery enthusiasts a perfect blend of heritage and modernity.

    The campaign film featuring Kiara Advani is now live on Youtube and the collection is available at all Senco Gold & Diamonds stores and online at www.sencogoldanddiamonds.com.

  • Spinny shifts gears for festive car carnival

    Spinny shifts gears for festive car carnival

    MUMBAI: Talk about a festive spin on driving home happiness. As India lights up for the festive season, Spinny, the country’s trusted full-stack used car platform, has kicked off the ‘Festival of Spinny – October Edition’, a nationwide celebration that puts joy, and a few free cars, in the fast lane.

    Running from October 4 to 31, the campaign gives customers across 25 plus cities the chance to win three cars absolutely free, bag assured gifts worth Rs three crore, and enjoy exclusive festive discounts across its Spinny Assured and Spinny Max collections of hatchbacks, sedans, and SUVs.

    From first-time buyers in Bengaluru to families upgrading in Lucknow, the festival turns everyday purchases into moments of celebration. With transparent pricing, a 200-point quality check, and a 5-day money-back guarantee, Spinny promises a smooth ride from browsing to buying.

    “Our festivals are about new beginnings, and every car purchase marks a milestone,” said Spinny senior vice president and business head Hanish Yadav. “The Festival of Spinny celebrates that emotion with unmatched value and trust, because every drive deserves to start with confidence.”

    The platform has also rolled out price reductions of up to Rs 2 lakh on select models, anticipating GST changes earlier this year, a move that reaffirmed its focus on customer-first transparency.

    As the campaign hits full throttle, Spinny is turning car buying into a festive affair, complete with rewards, trust, and a touch of sparkle on every road to new beginnings.
     

  • Flipkart’s Big Bang Diwali sale explodes onto screens

    Flipkart’s Big Bang Diwali sale explodes onto screens

    MUMBAI: When Flipkart says its Big Bang Diwali sale is explosive, it means it, quite literally. In a bold, cinematic twist on festive advertising, the e-commerce giant has teamed up with FCB Kinnect to light up screens (and emotions) with its most boisterous campaign yet.

    This year’s Diwali campaign ditches the done-to-death tropes of smiling families and twinkling diyas. Instead, Flipkart goes full fireworks, dramatising the idea of “out with the old, in with the new” in spectacular slow motion.

    In the film, India’s most stubborn possessions, cracked-screen phones, creaky chairs, faded shirts, get their grand goodbye. They’re paraded into a warehouse and set off like festive rockets, each blast synced to the nostalgic tune of “Intehaan ho gayi intezaar ki.” The result? A visual symphony of emotion, chaos, and cathartic release.

    “We made a different kind of Diwali ad for a different kind of Diwali sale,” said  Flipkart VP – marketing & growth Pratik Shetty. “It’s about letting go of the old and resetting into something better with a bang.”

    The campaign captures that bittersweet tug-of-war between attachment and renewal: a truth that hits home for every Indian household this season. With deals that are as explosive as the visuals, Flipkart’s Big Bang Diwali sale urges shoppers to finally upgrade everything they’ve been holding onto.

    FCB Kinnect CEO Rohan Mehta summed it up neatly, “It’s not just about selling products, it’s about selling the feeling of upgrading your life. That’s what Diwali is truly about.”

    FCB Kinnect CCO Neville Shah added, “We wanted to make a Diwali blockbuster: equal parts emotion, drama, and nostalgia. Watching old things go out in a blaze of glory felt like a love letter to everything we’ve outgrown.”

    From cracked screens to shiny new dreams, Flipkart’s latest festive saga is a bang-on reminder that sometimes, letting go really is worth celebrating.

     

  • Fortune’s funny fight against bad cholesterol

    Fortune’s funny fight against bad cholesterol

    MUMBAI: When bad cholesterol comes knocking, Fortune says not today. In a refreshingly witty spin on health messaging, Fortune rice bran health oil has launched a tongue-in-cheek campaign titled Swipe Away Bad Cholesterol, marking World Heart Day with laughter and learning in equal measure.

    The TV commercial opens in a plush housing complex where two men in bright yellow padded suits, personifying ‘bad cholesterol,’ attempt to visit a resident after his weekend binge. Their banter is abruptly cut short by the lady of the house, who refuses to let them in, armed with her secret weapon: Fortune rice bran health oil.

    Backed by science, the ad highlights rice bran oil’s natural oryzanol and unsaturated fats, known to support healthy cholesterol balance. The film cleverly turns an everyday indulgence into a light-hearted reminder of smarter cooking choices.

    “Food is love, and how we cook reflects what we care for,” said AWL Agri Business Ltd. joint president – sales and marketing Mukesh Mishra “With over 25 per cent of adult Indians having high cholesterol, small choices like switching your cooking oil can make a big difference.”

    Extending the campaign beyond screens, Fortune staged quirky on-ground activations in Mumbai, featuring actors dressed as “cholesterol men” playfully engaging with passers-by at Juhu Beach, Bandra Station, and Andheri Metro. The antics drew laughter, and curiosity, before the Fortune mascot arrived to “scare off” the cholesterol culprits.

    Through humour and heart, Fortune strengthens its image as more than a kitchen staple, it’s a trusted ally for healthier living in millions of homes.

     

  • Cottonking partners Adbhoot, marks premium shift with ‘Giza’

    Cottonking partners Adbhoot, marks premium shift with ‘Giza’

    MUMBAI: Threading luxury into everyday ambition, Cottonking has unveiled ‘Giza’, its premium formal wear line designed for men who wear success as effortlessly as cotton.

    In partnership with creative agency Adbhoot, the brand’s latest campaign, “Premium people, premium shirts,” marks Cottonking’s move into the high-end menswear segment. The film blends aspiration with authenticity, spotlighting those who lead by example professionals, entrepreneurs, and modern achievers whose wardrobes mirror their drive.

    Spun from the world’s finest Giza cotton, sourced from Egypt’s Nile delta, the collection promises an elevated experience in every stitch. Known for its extra-long staple fibres, Giza cotton brings a rare combination of softness, sheen and strength, offering shirts that breathe with ease and age with grace.

    “With Giza, we are elevating comfort into the premium space,” said Cottonking director Koushik Marathe. “Today’s professionals seek formals that feel refined and world-class. This collection reflects that evolution, crafted for those who see their clothing as part of their identity.”

    The campaign, conceptualised and produced by Adbhoot, unfolds through a cinematic narrative that marries ambition with sophistication. “Giza isn’t just a collection, it’s Cottonking’s signature in the premium menswear story,” added  Adbhoot founder and creative director Vaibhav Pandit. “The line ‘premium people, premium shirts’ encapsulates that spirit perfectly.”

    Backed by a 360 degree rollout across television, digital, print and outdoor media, the campaign ensures the Giza name finds its rightful place among India’s evolving style statements.

    With Giza following the success of holiday vibes and other standout launches, Cottonking continues to weave comfort, confidence and class into the fabric of modern Indian menswear.

     

  • Jockey launches Next Gen Inno-Wear for men

    Jockey launches Next Gen Inno-Wear for men

    MUMBAI: Time to rethink what’s beneath the surface! Jockey has unveiled its Next Gen Inno-Wear, expanding its men’s innerwear collection with bonded trunks designed for ultimate comfort and cutting-edge performance.

    Crafted with advanced bonding technology, these seamless trunks eliminate traditional stitching, pairing with soft microfiber fabric for a chafe-free, smooth fit. The collection features Stayfresh technology for long-lasting freshness, a breathable mesh pouch for ventilation, and an ultra-soft, label-free waistband for irritation-free wear all day.

    “At Jockey, we know men want more than functionality, they want innerwear that keeps up with their fast-paced life,” said Jockey India chief marketing officer Nihal Rajan. “This collection combines innovation, adaptive comfort, and smart design, letting men move confidently through every part of the day.”

    Designed as a precision-fit base layer, the Next Gen Inno-Wear trunks are perfect for commuting, collaborating, or workouts. The collection blends technology and style, offering men a seamless experience from morning to night.

    The range is now available at Jockey exclusive outlets, leading retail stores, marketplaces, and online at www.jockey.in. With over a century of global legacy, Jockey continues to set benchmarks in premium innerwear, delivering style, quality, and innovation to meet the evolving needs of modern men. 
     

  • A Diamond is Forever dazzles with Desert diamonds

    A Diamond is Forever dazzles with Desert diamonds

    MUMBAI: Talk about sparkling under the spotlight! A Diamond is Forever unveiled its latest campaign, Desert diamonds, with a glittering evening at Artechouse in New York City on October 3, celebrating the individuality and timeless beauty of natural diamonds.

    The event drew an A-list of celebrities including Ciara, Julia Fox, Lucien Laviscount, Lucky Blue Smith, and Teyana Taylor, alongside leading editors, visionary designers, and ambassadors from across the globe. Guests were treated to a multi-sensory experience featuring a curated exhibition of diamonds in warm whites, champagne, amber, and whiskey shades from over 30 renowned designers and brands.

    The Desert diamonds collection pays tribute to the earth from which these treasures originate, capturing rarity, elegance, and emotional resonance. From red carpet moments to engagement rings, the campaign’s distinctive colour palette is already inspiring jewellery lovers worldwide.

    Ciara wore a Premier Gem ring sourced from Botswana, paired with Vice Versa studs and a De Beers London necklace, while Teyana Taylor adorned Desert diamonds from Namibia with a Grandview Klein necklace and bracelet. Julia Fox, Lucien Laviscount, and Lucky Blue Smith also showcased statement pieces, adding glamour and star power to the evening.

    The celebration included wine from Ibest Wine and a curated culinary journey by chef Lorna Maseko of Ekhaya, complemented by a unique soundtrack blending afrobeats and amapiano rhythms, reflecting the global spirit of the campaign.

    De Beers Brands & Diamond Desirability CEO Sandrine Conseiller said, “Desert Diamonds celebrate individuality and self-expression. Whether as a style statement or everyday wear, these diamonds offer a modern take on love, connection, and heritage.”

    With its combination of artistry, culture, and natural beauty, Desert diamonds highlight the ever-evolving allure of coloured diamonds while reinforcing A Diamond is Forever as a symbol of timeless elegance.