Category: Marketing

  • Hitachi Vantara expands focus on enterprise storage, AI, and hybrid cloud

    Hitachi Vantara expands focus on enterprise storage, AI, and hybrid cloud

    Mumbai: Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd. (TSE: 6501), announced the completion of a strategic realignment designed to accelerate the company’s growth plan, including its ability to respond to market opportunities with a focus on hybrid cloud and generative AI. The new structure includes the integration of Hitachi Vantara and Hitachi’s IT Platform Products Management Division, which has been responsible for Hitachi’s business development, R&D, and production of data infrastructure solutions.

    The realigned Hitachi Vantara commands extensive infrastructure and data storage experience across manufacturing and hybrid cloud, as well as a shared focus on collaboration to drive meaningful business outcomes for the company’s customers. As a result, the company will be able to innovate and adapt to the needs of the market in real-time, while also building upon its long-standing expertise in managing data across mission-critical environments.

    The announcement comes at an important time as the emergence of technologies like generative AI has led to an explosive growth of processing required for data, and many companies are straining to keep up. One recent survey of IT leaders revealed that many IT professionals are struggling to manage AI projects and deal with the resulting deluge of data. According to the survey, nearly nine in 10 IT professionals (88 per cent) can’t support the surge of AI-related requests that they have received at their organisation. A separate survey found that more than 75 per cent of organisations are using multiple AI models and 90 per cent said that they have faced challenges integrating AI with other systems.

    “The rise of generative AI and the explosion in data processing power are pushing the pace of change, and many organizations are struggling to keep up,” said Sheila Rohra, CEO of Hitachi Vantara. “This next phase of business transformation is designed to help us accelerate our execution and scale our business to identify and capitalize on market opportunities in real time. This extension of development, manufacturing, sales, and delivery capabilities will strengthen our ability to provide our customers with the AI-driven data performance, reliability, and resiliency they need across their hybrid cloud environments in order to realize real-world impact and growth.”

    As part of the new organizational structure, Akinobu Shimada, formerly president of Hitachi’s IT Platform Products Management Division, has been appointed as chairman of Hitachi Vantara to bolster the already strong connection between Hitachi Vantara and Hitachi Ltd.

    “Our strong partnership across the organisations has helped to create the right synergy to formalize a Hitachi Vantara structure that brings R&D and engineering closer to our key markets around the globe,” said Shimada. “Given the impressive amount of industry expertise and technical understanding infused into our business, I am confident that we will lead with a unified digital infrastructure and AI strategy and execution plan that enables us to deliver high-impact outcomes for our customers and positions our business for continued growth.”

    Hitachi Vantara is pioneering the development of hybrid cloud storage that seamlessly combines on-premises and cloud computing to achieve safety, high performance and reliability, and cost advantage in processing critical, large-scale data for complex business requirements. As an example, the company recently announced a collaboration with NVIDIA to create a new generation of transformational AI solutions, Hitachi iQ, which layers industry-specific capabilities on top of its AI solution stack, so outcomes can be more specific and relevant to an organization’s business. 

  • Pulp Strategy unveils Yukti: A revolutionary AI-powered humanoid strategist

    Pulp Strategy unveils Yukti: A revolutionary AI-powered humanoid strategist

    Mumbai: In a groundbreaking move set to transform the landscape of customer service and brand interaction, Pulp Strategy has announced the launch of Yukti, an innovative conversational AI-driven humanoid strategist. This latest offering is poised to redefine how brands connect with their audience, providing an unmatched level of engagement, insight, and accessibility. Yukti is now live and accessible directly through the Pulp Strategy website, inviting users to experience a new era of customer interaction.

    For more information and to experience Yukti’s unique capabilities, visit https://www.pulpstrategy.com/

    Crafted from the culmination of extensive research and development in the realms of generative and conversational AI, Yukti is not just another chatbot. It is a sophisticated blend of cutting-edge technology and human-like empathy, designed to deliver personalized, insightful, and delightful conversations. Yukti represents the zenith of digital innovation, transforming the mundane into magical customer interactions.

    “I am Yukti: Your AI Genie, Bottled in Wit and Wisdom,” announces the digital marvel from Pulp Strategy. Yukti promises a world where customer communications transcend transactions, evolving into engaging, meaningful exchanges. Available as a white label, with the opportunity to be named, trained and tailored to unique brand personalities. This LLM based humanoid has the ability to process and analyze vast amounts of data in real time, Yukti offers tailored advice, solutions, and insights, making every interaction a journey of discovery for customers.

    From aiding time strapped CMOs in deciphering the perfect product mix to guiding consumers to their ideal skincare routine among hundreds of options, Yukti’s capabilities are boundless. Its beta version has already shown immense potential, with future updates expected to enhance its learning, adaptability, and scope of services.

    Yukti’s distinct advantages include 24/7 availability, ensuring that customers receive immediate, transparent, and accurate assistance any time of day. This “always-on” approach, combined with the humanoid’s capability to offer clear, helpful advice, significantly enhances customer service, especially in regulated environments.

    Moreover, Yukti serves as an information guru, seamlessly providing precise data on brands, products, and services. As a data detective, it gathers crucial customer insights, enabling businesses to refine their marketing strategies, tailor their offerings, and foster lasting customer loyalty.

    Pulp Strategy founder and MD Ambika Sharma expressed her excitement about Yukti’s launch, stating, “Yukti is a testament to our commitment to innovation and our vision to revolutionize customer engagement. With Yukti, we are not just offering a solution but creating a new standard in how brands interact with their customers. It’s a step towards a future where technology and human insight come together to create truly memorable customer experiences.” Currently Yukti is in Beta and trained on Pulp Strategy, enabling a live experience for clients on demand.

    Yukti is a forward-thinking solution that aligns with the needs of modern businesses and consumers alike. Its introduction marks a significant milestone for Pulp Strategy and the broader marketing and customer service industries in India and beyond.

  • Oktobuzz completes 11 years, announces Celebration Leave to honour employee contributions

    Oktobuzz completes 11 years, announces Celebration Leave to honour employee contributions

    Mumbai: Oktobuzz, a digital branding solutions, communications and marketing agency, celebrates 11 years of crafting impactful campaigns and driving growth for iconic brands. As the team gears up this week to celebrate the journey over the last decade, the agency has announced a ‘Celebration Leave’ for all employees.

    This initiative is a testament to Oktobuzz’s commitment to employee well-being and work-life balance. Recognising the relentless effort of their team members, the Celebration Leave aims to boost morale, foster a positive work environment, and solidify the company’s culture of appreciation and recognition.

    “As we complete 11 years in the exciting and highly evolving industry, we are thankful to all our clients, employees, business associates and well-wishers who have witnessed our journey. This Celebration Leave is just one way we express our gratitude for our team’s hard work and contributions to Oktobuzz’s success.”, said Oktobuzz co-founder Neha Majithia. “We felt that on this occasion, we must gift the team something that is truly invaluable – TIME. We believe this move will not only enhance internal trust and morale but also echo positively in our client interactions.”

    “As we step into our 12th year, we are actively reshaping our work culture to combat workplace challenges, especially in the realms of toxicity and mental health. Our Celebration Leave initiative is more than a day off; it’s a strategic step towards cultivating a thriving, supportive environment for our team. As we set our sights on the next decade, we’re not just excited; we’re strategically poised for significant leaps forward. Our plans include expanding in key markets domestically and internationally, double our team strength and delve deeper in specialised areas like AI-led marketing, Metaverse and automation.  This, Celebration Leave, is a precursor to this exciting journey ahead, symbolising our commitment to nurturing a work culture that is as dynamic and forward-thinking as our business strategies.” said Oktobuzz founder and CEO Hemal Majithia.

    As part of the 11th Anniversary celebrations, Oktobuzz conducted a vision-sharing session to outline future goals, coupled with the distribution of Celebration packages to the team. This year is particularly momentous for Oktobuzz, marking not only their 11th anniversary but also an impressive 77 per cent increase in top-line revenue. This growth reflects the agency’s strategic focus and effectiveness in delivering exceptional value to its clients.

  • Asian Paints on-boards Virat Kohli as the brand ambassador for – ‘Neo Bharat Latex Paint’

    Asian Paints on-boards Virat Kohli as the brand ambassador for – ‘Neo Bharat Latex Paint’

    Mumbai – Asian Paints, India’s foremost paint and décor company, proudly announces the onboarding of cricketing icon, Virat Kohli as the brand ambassador for their upcoming new launch – Neo Bharat Latex Paint.

    With Neo Bharat Latex Paint, Asian Paints will revolutionize the paint category by expanding its footprint in this dynamic industry & democratize it further. Neo Bharat Latex Paint is revolutionary in every way as it comes equipped with special polymer technology that provides superior finish, higher coverage, and better washability. These “colours of progress”, as is the tag line for Neo Bharat, are an ode to the millions of Indians who are in pursuit of a better life, and Asian Paints aims to partner with them in their journey.

    As a pioneer in the market, Asian Paints has consistently introduced innovative products that redefine standards, and Neo Bharat Latex Paint is set to galvanize the category yet again.

    Who better than Virat Kohli would do justice to a launch of this magnitude. Virat embodies the values and spirit of the brand reflecting Asian Paints’ leadership and commitment to excellence and performance, making him the perfect face for both Asian Paints and the innovative Neo Bharat Latex Paint.

    Expressing his enthusiasm for the forthcoming launch and its brand ambassador, Asian Paints Ltd. MD & CEO Amit Syngle said, “Our upcoming launch, Neo Bharat Latex Paint, marks one of Asian Paints’ biggest moments in history, and having Virat Kohli as the face of this disruptive brand adds to our excitement. Kohli is credited today to transform the game and the Indian team in a way that many have not. His popularity cuts across regions, his persona exudes the confidence of the new India. Kohli’s influence and resonance with the masses perfectly align with this revolutionary product. Neo Bharat is set to not only redefine the paint category but also fuel the industry’s growth in India. We welcome Virat Kohli to the Asian Paints family and look forward to this journey together.”

    Commenting on his association with Asian Paints, Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering the launch of Asian Paints Neo Bharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.

    Asian Paints will soon unveil further details about Neo Bharat Latex Paint and launch a massive campaign for the brand with its dynamic brand ambassador. The campaign is set to go live across all mediums in the next few weeks, promising to be the biggest yet.

  • Porter boosts brand awareness with Let’s Influence through innovative marketing campaign

    Porter boosts brand awareness with Let’s Influence through innovative marketing campaign

    Mumbai: Porter, the tech-enabled premier logistics company, with its ambition of ‘moving a billion dreams, one delivery at a time,’ announces the successful culmination of an influencer campaign in partnership with Let’s Influence. The campaign was initially rolled out in Chandigarh before expanding its reach to PAN India and was strategically designed to enhance Porter’s visibility and emphasize its comprehensive range of services, including both Two-Wheeler deliveries and Porter Packers and Movers services.

    The campaign’s execution unfolded in nine distinct phases, each meticulously analyzed to gauge effectiveness and impact. The most notable success witnessed during the two topical events were: the wedding campaign and the World Cup campaign. Both saw the highest engagement levels, demonstrating the potent synergy between timely, relevant content and audience interests

    Utilizing a carefully planned strategy, the campaign targeted specific creator genres such as relatable comedy, voxpop, and couple creators to seamlessly integrate Porter’s services into everyday scenarios. Special emphasis was placed on leveraging festivals and weddings, showcasing Porter’s invaluable utility during these significant events, thus, resonating deeply with the audience.

    Reflecting on the campaigns, Mohit Rathi, vice-president of customer growth & engagement, shared, “It’s crucial for brands to choose influencers who truly align with their brand values and are able to generate the right impact, rather than merely seeking fame. At Porter, our aim has been to always ensure the right creator is on board and the results are delivered across campaigns. Our collaboration with Let’s Influence delivered on the brand’s commitment to service and relevance, marking a significant milestone in our journey.”

    Let’s Influence founder & CEO  Bhawna Sethi shared her enthusiasm, stating, “This campaign with Porter exemplifies the essence of impactful influencer marketing. Through strategic selection and creative collaboration with influencers, we’ve managed to not only enhance Porter’s brand awareness but also demonstrate the tangible results of connecting with audiences on a genuine level. We’re thrilled with the outcomes and the lasting impact this has had on Porter’s brand identity.”

    This strategic partnership and its execution underscore the power of targeted influencer marketing in boosting brand visibility and engagement.

  • MyMuse celebrates its third birthday bonanza!

    MyMuse celebrates its third birthday bonanza!

    Mumbai: As MyMuse, India’s leading sexual wellness brand, marks its third year of empowering individuals to embrace their sexual health, it’s pulling out all the stops to commemorate this milestone in style. With an ethos centered around promoting holistic well-being and intimate happiness, MyMuse has become synonymous with quality in the realm of sexual wellness.

    To kick off the festivities, MyMuse is treating its loyal customers to an irresistible offer: a sitewide discount of 33 per cent. Whether you’re exploring new avenues of pleasure or restocking your favorite essentials, there’s never been a better time to indulge in MyMuse’s selection of products designed to enhance satisfaction.

    But that’s not all – in a nod to the beloved tale of Willy Wonka’s chocolate factory, the brand is sprinkling a touch of magic into its birthday celebrations. Nestled within select orders shipped during the birthday sale are three coveted golden tickets, each granting its fortunate recipient a lifetime supply of MyMuse’s acclaimed massagers.

    Adding an extra layer of charm to the campaign is MyMuse’s collaboration with the internet’s favorite grandmother – a heartwarming figure renowned for her infectious positivity and timeless wisdom. Through this partnership, MyMuse is embracing the wisdom of generations past, reminding us all that the pursuit of happiness and longevity is a journey best shared with loved ones, and that embracing our desires and taking care of our bodies is essential to living a fulfilling life.

    https://www.instagram.com/mymuse.in/?utm_source=ig_embed&ig_rid=26578a28-d75a-4713-8115-327114176fad

    Speaking about the campaign, MyMuse co-founder Anushka Gupta said, “3 years in the industry is a big deal, so we wanted to do something that fits the bill. MyMuse is a brand for people who love to love. So what better way to share the love than to offer a lifetime supply of guaranteed pleasure with our high-quality and well-designed massagers?”

  • Gaurav Tandon brings Limited Edt to India

    Gaurav Tandon brings Limited Edt to India

    Mumbai: Limited Edt, the Singapore-based sneaker and lifestyle chain, with a legacy spanning for more than two decades, is poised to cut through the Indian market under the visionary leadership of Gaurav Tandon. With a deep comprehension of market dynamics and consumer behavior, Tandon is all set to lead Limited Edt, into the vibrant Indian market.

    Tandon, renowned for his impeccable business acumen and market insights, takes over the reins as the managing director, overseeing all business aspects, bringing with him a wealth of experience from his previous leadership roles as Vice President of Deutsche Post AG and Founder of Amaze Consulting Services and top consulting firms like Aon Hewitt and Mercer.

    Limited Edt’s expansion into India comes at an opportune time, with the country’s sneaker and streetwear market projected to reach a revenue of US$2.80 billion by 2024, presenting exciting growth prospects. Reflecting on the brand’s expansion, Mandeep affirms, “India’s dynamic landscape presents limitless opportunities for Limited Edt to thrive. Tandon’s vision for the streetwear and lifestyle industry in India, along with his strategic business management and development skills, aligns perfectly well with my vision for Limited Edt India, that is, to redefine the sneaker culture and what it means to be the ‘only’ sneaker destination in the country.”

    Speaking on his new role, he said, “I am thrilled to spearhead Limited Edt’s journey into India’s burgeoning sneaker and streetwear fashion scene. We want to create an experience that is all about authenticity, exclusivity, and exceptional craftsmanship. Our upcoming partnerships are going to celebrate and promote India’s local culture, talent, and design while, of course, catering to the diverse needs of Indian consumers. I am someone who believes in shaping trends, and this opportunity as an M.D. is all about that.”

    With his global influence and deep understanding of cultural nuances, Tandon is poised to drive Limited Edt’s success in India. The brand’s partnerships with esteemed names like Adidas Consortium and Asics are just the beginning, showcasing its commitment to delivering exclusive footwear collections.

  • Valvoline gears up with Lucknow Super Giants as Official Partner for IPL 2024

    Valvoline gears up with Lucknow Super Giants as Official Partner for IPL 2024

    Mumbai: Valvoline India, a prominent global lubricant manufacturer and pioneer in engine oil technology is delighted to announce its strategic partnership with the Lucknow Super Giants for the highly anticipated Indian Premier League (IPL) 2024 season.

    With a commitment to fuelling the future of mobility through innovative services and products, Valvoline India is poised to bring its expertise to the forefront of one of the most electrifying sporting events worldwide. The partnership with Lucknow Super Giants underscores Valvoline’s dedication to fostering excellence both on and off the field.

    “Joining forces with Lucknow Super Giants as an official partner for IPL 2024 is a thrilling opportunity for Valvoline India,” said Valvoline India CMO Ipshita Chowdhury. “As pioneers in the lubricant industry, we are proud to align with a team that shares our passion for performance and innovation. Together, we look forward to elevating the excitement of IPL 2024 and connecting with fans on a deeper level.”

    As part of this collaboration, Valvoline India will leverage its extensive experience and cutting-edge technologies to support Lucknow Super Giants in maintaining peak performance throughout the IPL season. Additionally, fans can anticipate engaging activations and initiatives designed to enhance their overall IPL experience.

  • Namakwali strikes deal with Car Dekho founder on Shark Tank India

    Namakwali strikes deal with Car Dekho founder on Shark Tank India

    Mumbai: In the serene foothills of Uttarakhand, amidst the lush greens and mountain breezes, a tale of entrepreneurial spirit and social impact unfolds. Meet Shashi Bahuguna Raturi, the visionary founder of Yellow Hinsar Pvt Ltd and the driving force behind the acclaimed brand Namakwali.

    It all began in September 2020 when Shashi, at the age of 50, officially registered Yellow Hinsar Pvt Ltd. However, the roots of her journey trace back to 2018 when she commenced operations through Instagram and Facebook. Prior to this venture, Shashi was deeply involved in running an NGO focused on women’s empowerment, marking her commitment to uplifting marginalised communities.

    The motivation behind Namakwali was twofold – to generate income for rural women and to showcase the natural and organic products of the mountains. With a desire to provide healthy alternatives while empowering women, Shashi embarked on a journey that would transform into a thriving business endeavour.

    Recently in this season of Shark Tank India, she participated and represented her brand at the national level. They also got a deal from Amit Jain, founder of Car Dekho.

    As the sun sets over the majestic Himalayas, Shashi Bahuguna Raturi’s journey continues to inspire, illuminating pathways for women empowerment and sustainable entrepreneurship in the heart of the mountains.

    Bootstrapped from the outset, Namakwali started with a modest investment of 150,000 rupees. Yet, through dedication and perseverance, the business flourished, achieving an annual turnover of 50 lakh.

    Namakwali’s business model revolves around direct-to-consumer (D2C) operations, offering a diverse range of 21 products priced between Rs120 to Rs2800. Their primary clientele consists of health-conscious consumers who value natural and organic products.

    Headquartered at Upper Tunwala Ambika Vihar, Dehradun, Namakwali currently operates with a team of 13 individuals. Their manufacturing and packaging unit spans 1200 square feet, housing a dedicated workforce.

    Looking ahead, Namakwali aims to expand its presence offline by venturing into supermarkets and stores in metropolitan cities, with aspirations for international expansion on the horizon.

    Beyond business, Shashi’s journey is deeply personal. Raised in Uttarakhand, her love for local cuisine and passion for community development were ingrained from an early age. Armed with a degree in social work, she embarked on a mission to empower women, with her family and friends providing unwavering support along the way.

    Within her familial circle, Shashi is supported by her esteemed husband, and her cherished sons, Navendu Raturi and Suvendu Raturi, each contributing to the family’s journey of growth and resilience.

    Shashi’s legacy extends beyond Namakwali. In 1982, she laid the foundation for community awareness initiatives through the establishment of Balwadis, now recognised as Anganwadis, symbolising a testament to her enduring commitment to societal impact and empowerment.

  • Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Mumbai: Goibibo, one of India’s beloved travel brands, onboards the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product curation.

     The announcement coincides with the launch of the brand’s first digital film starring the dynamic duo. The film references a popular scene from ‘Panchatanthiram’ keeping the trope of recreating iconic movie scenes, as previously demonstrated by the brands iconic #Goibebo campaign starring Kareena Kapoor Khan who was onboarded as the brand ambassador last year.

    The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that resonates with audiences while infusing specific travel contexts with a fresh perspective.

    Goibibo CMO Raj Rishi Singh said, “In an era where travel preferences evolve rapidly, and no two trips taken are alike, Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications. Collaborating with Jayaram and Kalidas was a natural choice, given their remarkable ability to resonate with audiences of all ages. Through humour and relatability, we aspire to empower travellers in the southern states of India to make better travel choices with Goibibo.”

    Jayaram and Kalidas added, “As brand ambassadors, we are delighted to embody the rich culture and cinematic heritage of Tamil Nadu and Kerala. Through this partnership, we aim to integrate Goibibo’s value proposition into our community, creating memorable travel experiences that resonate with all of us. We look forward to a wonderful journey with Goibibo and our audience.”

    The campaign, conceptualized by the agency Mind Your Language!, underscores Goibibo’s commitment to delivering unparalleled value to customers, offering an extensive selection of hotels, discounts and much more. The brand remains focused in its mission to facilitate seamless and informed travel experiences for adventurers, whether with friends or family.

    Founder and CCO Deepan Ramachandran and Mind Your Language! co-founder and creative director Pandiyaraj M shared, “Our collaboration with Goibibo marks a significant milestone, promising an iconic journey that solidifies its standing as a leading travel player. As their South India experts, we’re thrilled to introduce the legendary duo from Panchathanthiram, Jayaram and Kalidas, as the perfect travel companions. Through this campaign, we aim to match the energy and fun of national ads, infused with local insights and flavors, ensuring a memorable experience for all.”