ITV

Category: Marketing

  • Swiggy’s Great India Restaurant Festival sees 3.5 million users save a whopping ₹100+ Crores

    Swiggy’s Great India Restaurant Festival sees 3.5 million users save a whopping ₹100+ Crores

    Mumbai: The 8th edition of Swiggy Dineout’s Great Indian Restaurant Festival (GIRF) has been a remarkable success, with over 3.5 million diners collectively saving a staggering ₹100+ Crores on dining out. This year, the festival featured 8,000+ eateries across 37 cities, offering FLAT 50% OFF, with an additional 15% savings when using HDFC Bank Credit Cards. The festival witnessed more than 22 lakh deals being availed and an impressive 576 table reservations per hour.

    Commenting on the success, Swiggy Dineout head Swapnil Bajpai said, “With over 3.5 million diners participating, this year’s Swiggy Dineout GIRF has been a great success, establishing itself as an eagerly anticipated event for food enthusiasts nationwide. We’re thrilled to see more people from Tier 2 cities joining in, showing a growing trend of exploring new cuisines and dining experiences. The festival has introduced a wide range of new restaurants, offering diners exciting culinary adventures while enjoying savings worth a whopping Rs 100+ Crores.”

    GIRF 2024 sets new records

    •    The highest single bill during the festival was recorded in Delhi, where a diner paid Rs. 2,48,929.
    •    Another avid diner from Delhi pocketed substantial savings of Rs. 122,433 on a single order.
    •    A passionate foodie from Bangalore seized the opportunity to purchase an impressive 101 deals, relishing a feast fit for a king daily!
    •    A user from Hyderabad amazed us by indulging in a dining extravaganza throughout the entire GIRF season, spending a hefty sum of Rs. 3,68,889, making it the highest amount paid by a diner throughout the festival.
    •    On Valentine’s Day, a user from Pune saved a whopping Rs. 41,041, turning the day of romance into a celebration of savings!
    •    Valentine’s Week emerged as the pinnacle of dining experiences during the festival, with a staggering 39,599 deals availed and Rs. 1.96 crores saved.
    •    Pop Tate’s Restaurant from Mumbai has seen 549 diners on 25th March, making it the restaurant with the highest number of diners on a single day.
    •    During the Great Indian Restaurant Festival (GIRF), BLR Brewing Co. in Bangalore, Cafe Delhi Heights in Delhi, Pop Tate’s in Mumbai, Coal Barbecues in Chennai, and Oudh 1590 in Kolkata emerged as the most preferred restaurants, reflecting their widespread popularity and culinary appeal across in the respective cities.

    Swiggy Dineout has gone above and beyond to ensure that food enthusiasts can indulge in more delicious meals, enjoy greater savings, and experiment with newer restaurants through the most enticing restaurant promotions and bank offers during the Great Indian Restaurant Festival (GIRF).
     

  • Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Mumbai: Introducing WYN BEAUTY by Serena Williams, a new brand of clean, high-performing, skin-loving makeup designed for life, not just a photo finish. A true reflection of the poetry in motion that Serena is on the court, it’s makeup you can move in – flexible formulas that wear beautifully and keep hydrated all day. With 91 shades across 10 distinct products in the face, lip and eye categories, the brand is committed to living in color with confidence, so everyone will find their match.

    “I’m so excited to introduce WYN Beauty to the world,” said founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.”

    From one of the most competitive people to ever walk the planet, Serena’s beauty philosophy is decidedly not. “Beauty is a field where everyone wins,” said Serena. “You set and define your own personal goals and standards. WYN isn’t about being THE best, but your best.” Serena’s drive to give her best has always been coupled with authenticity through beauty: from the early beaded braids to nails that grew bolder each season and her signature cat-eye, Serena Williams has proven that beauty has the power to make a statement without saying a word.

    Your strength. Your Beauty

    But Serena also knows when words matter – all WYN BEAUTY products and shades were intentionally named as personal affirmations – like the ones Serena wrote down in her “match books” and relied on in the locker room before playing—Brave, Momentum, Shine, Discover, Push, Build, Move, among others. The unique WYN Chartreuse hue of the packaging, which represents an energy and determination that is signature Serena, along with gold accents to celebrate her gold medals and unique netting design will be featured in a first-of-its-kind eye-catching brand expression in select Ulta Beauty stores. As the largest and premier beauty destination in the U.S., the exclusive retail partnership will fuel discovery and allow more people to experience WYN BEAUTY nationwide.

    “At Ulta Beauty, we’re committed to celebrating beauty in all its forms so that everyone can express themselves through the products we offer; WYN Beauty is a shining example of this,” said Ulta Beauty chief merchandising officer Monica Arnaudo. “Since meeting Serena several years ago, it was clear her passion for beauty would lead to a brand and product collection that embodies her winning spirit and brings a new perspective to makeup that beauty enthusiasts desire.”

    WYN BEAUTY was founded by Serena Williams through a joint venture partnership with the Good Glamm Group, known for its disruptive tech-enabled portfolio of leading beauty and personal care brands across global markets. Good Glamm’s thoughtful approach to brand-building, and a shared belief that products should be inclusive, responsible, purpose-driven and serve their communities makes them a great partner.

    “It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of WYN BEAUTY and create products that truly deliver high performance, synonymous with what she stands for” said Good Glamm Group founder Darpan Sanghvi.

    WYN products are formulated with clean, skin-loving ingredients that hydrate the skin, and are vegan and cruelty-free. The long-wear and sweatproof products are lightweight, formulated to be in motion and available in an expansive range of shades and undertones.

    The WYN BEAUTY assortment includes:

    Face

    . Featuring You Hydrating Skin Enhancing Tint SPF 30 – This lightweight formula enhances skin with buildable coverage and a radiant natural finish. Formulated with invisible sun protection and the patented Truly Unstoppable HydraComplexTM for up to 72 hours of hydration. Available in 36 shades. 30ml / 1 fl oz. – $29

    . Nothing to See Soft Matte Creamy Concealer – Provides buildable, medium coverage with a soft-matte finish. The cream-to-powder longwear formula blends seamlessly, while the Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration.

    Available in 20 shades. 5.5ml / 0.18 fl oz. – $25

    . MVP: Most Versatile Pigment Multifunction Lip and Cheek Color – Delivers buildable, longwear color with a natural, satin finish. The smudge-resistant gel formula blends smoothly. The Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration. Available in 8 shades. 4.5ml / 0.15 fl oz. – $21

    Lip

    . Word of Mouth Max Comfort Matte Lipstick – A comfortable, hydrating, full coverage matte finish with color payoff in just one swipe. Available in 10 shades that look great no matter what your skin tone or undertone. 3.5g / 0.12 oz. – $20

    . Say Everything Max Intensity Feather Weight Lipstick – Hydrating satin finish, paired with an impactful one swipe color payoff. Formula delivers up to 24 hours of continuous hydration. Available in 10 shades that look great no matter your skin tone or undertone. 1.7g / 0.06 oz. – $20

    . No Words Needed Lip Serum – This non-sticky, lightweight formula helps hydrate lips for up to 24 hours. Rich with nourishing ingredients including antioxidant Vitamin E, Wild mango Butter, Jojoba Oil and Karite. Available in 1 shade. 3ml / 0.10 fl oz. – $18

    Eyes

    . Big Vision Lengthening & Defining Tubing Mascara – Coats each eyelash in tubing technology for maximum length and definition. The double-arched brush ensures lashes are coated from root to tip in a flake-resistant and smudge-resistant formula for up to 24 hours wear. Available in 1 shade, Focus Black. 9ml / 0.30 fl oz. – $19

    . Glideline Waterproof Liquid Eyeliner – Achieve Serena’s signature cat-eye with this smudge-proof, waterproof, sweat-resistant, carbon black-free eyeliner with up to 24hour wear. Available in 1 shade, Focus Black. 0.55ml / 0.02 oz – $21

    . Glideline Longwear Eye Pencil – This eyeliner creates precise lines and smokey looks with ease and without tugging. The pencil is transfer-resistant, sweat-resistant and smudge- resistant. Available in 1 shade, Focus Black. 0.38g / 0.01 oz – $19

      . Taking Shape Brow Shading Pencil – This pencil’s versatile triangle tip creates fine, hairlike strokes. The flexible hold formula is infused with Vitamin E and Argan Oil to help condition brow hairs. Available in three shades. 0.17g / 0.006 oz – $19

    WYN BEAUTY is now available on wynbeauty.com and launches exclusively at 685 Ulta Beauty stores across the U.S. and at Ulta.com on 7 April 2024.
     

  • Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’

    Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’

    Mumbai: Youva, from the house of Navneet Education, is thrilled to announce its collaboration with the leading animated series – Oggy and the Cockroaches. Licensed by Xilam Animation for Sony YAY!, the animated comedy has captured the hearts of audiences worldwide over numerous years with its entertaining and humorous storyline.

    Oggy, the charming blue cat, has become an icon, winning the hearts of audiences worldwide. His appeal transcends borders and languages, resonating with viewers of all ages. Kids are drawn to Oggy’s endearing nature and relatable experiences, making him a most desired character in the world of friendship. Its success is not just limited to the TV screen; Oggy has become a companion, a friend that kids want to have with them throughout their daily lives.

    Youva has secured licensing rights for “Oggy and the Cockroaches” from Sony YAY!. This collaboration will extend across a diverse range of stationery products, including jumbo-size and regular notebooks, colouring and activity books, combo kits and exam boards among others.

    This strategic partnership between Youva and “Oggy and the Cockroaches” aims to infuse joy and creativity into the world of stationery, offering fans and consumers an exciting range of products featuring their favourite animated characters.

    “We are delighted to join forces with ‘Oggy and the Cockroaches,’ a show that has captured the imagination of audiences worldwide,” said Youva chief strategy officer Abhijit Sanyal. “This collaboration reflects our commitment to bringing newness and joy to our customers through unique and engaging products. We look forward to a successful partnership that will undoubtedly leave a lasting impression on stationery enthusiasts and fans of the beloved animated series.”

    Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan said, “We understand the deep connection between kids and their favorite toons. The animated characters play a significant role in shaping kids’ imagination and creativity. With ‘Oggy and the Cockroaches’ having a huge fan following amongst kids, our collaboration with Youva aims to not just provide stationery but to create and spread moments of happiness. This partnership offers kids exciting new ways to interact with their adored characters, enhancing the stationery experience with the charm and humor of ‘Oggy and the Cockroaches.’”

  • St.Botanica launches new line of fragrances

    St.Botanica launches new line of fragrances

    Mumba: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, is venturing into the fast-growing fragrance category with the announcement of its new line of perfumes. Crafted meticulously from the world’s finest ingredients, this collection is accompanied by the captivating campaign ‘Indulge Your Travel Spirit’.

    Featuring four distinct fragrances, each embodying a unique corner of the globe, the collection offers a sensory journey. The Citrus fragrance evokes the sun-kissed shores of the Mediterranean, with notes of Amalfi Lemon, Patchouli, and White Honey. The Oud fragrance transports you to the landscapes of the Middle East, blending Cedarwood, Black Pepper, and Labdanum. The Amber fragrance captures the essence of North America, combining Virginia Cedar, Gardenia, and African Orange Flower and the Spicy fragrance entices with its fusion of Geranium, Bergamot, and Musk from Southern Africa.

    Ensuring widespread accessibility, St.Botanica’s all-new fragrances are now exclusively available both online on Amazon Beauty and offline at Shoppers Stop stores, catering to consumers nationwide. This strategic partnership aims to provide seamless access to these exquisite scents, enriching the olfactory experiences of fragrance enthusiasts everywhere.

    Good Glamm Group CEO of Good Brands Co Sukhleen Aneja expressed her enthusiasm for the launch, stating, “We are thrilled to step into the fast-growing fragrance category with the launch of our exquisite perfumes. With the belief of sourcing from the world’s finest ingredients, St.Botanica invites consumers on a sensory journey that transcends traditional fragrance experiences blending sophistication with affordability. We’re also excited about our partnership with Amazon and Shoppers Stop for online and offline sales respectively providing consumers with unparalleled quality and a seamless shopping experience.”

    “At Amazon Beauty, we are committed to bring our customers the most exciting and trending beauty products. This partnership with St. Botanica and Amazon Beauty embodies this spirit by providing our beauty enthusiasts a wide variety of captivating fragrances to enrich their beauty rituals and elevate their daily experiences. With convenient, fast delivery and competitive value, Amazon Beauty offers customers the perfect platform to explore and find the perfect fragrance to complement their unique style and preferences.” Amazon India – director – beauty, personal care and luxury beauty Zeba Khan.

    Shoppers Stop Ltd customer care associate and CEO, beauty Biju Kassim stated “St.Botanica’s debut in the fragrance market, exclusively with Shoppers Stop, provides an opportunity for our customers to explore an extensive array of these sensorial fragrances. We are delighted to offer a platform for our consumers to discover and try the enchanting St. Botanica fragrances, together with an elevated fragrance discovery experience at our stores.”

    Priced at Rs 999 each, these 100 ml Eau de Parfums promise a journey that goes beyond mere scent and packaging. In addition to the individual fragrances, St.Botanica is also offering a Gift Set, containing minis of each of the four fragrances priced at Rs 799.

  • TECNO launches POVA 6 Pro 5G on Playground Season 3

    TECNO launches POVA 6 Pro 5G on Playground Season 3

    Mumbai: TECNO – the global smartphone brand – recently announced the grand launch of its latest flagship smartphone, the POVA 6 Pro 5G, at the world’s first gaming entertainment show ‘Playground’ Season 3 in association with Rusk Media. Episode 16 of season three on Amazon miniTV saw the virtual launch of the Pova 6 Pro 5G with Indian actress Mouni Roy. This alliance promises to redefine the gaming experience for enthusiasts worldwide. Launched on 17 March 2024, this season is committed to delivering unprecedented entertainment and excitement while enhancing the viewer experience manifold.

    Embodying TECNO’s commitment to innovation and cutting-edge technology, backed by its mantra of ‘Better. Faster. Stronger’ the POVA 6 Pro perfectly complements the adrenaline-pumping atmosphere of Playground Season 3, setting the stage for an unmatched gaming extravaganza. The TECNO POVA 6 Pro 5G will be available for sale on Amazon and nearest retail outlets, starting from 4 April.

    Building on the immense success of its previous seasons, season three of Playground is poised to deliver triple the excitement, entertainment and challenges. Hosted exclusively on Amazon miniTV, the Playground Arcade will feature 16 micro-influencers battling it out over 30 days under the guidance of renowned mentors, including the legendary Carry Minati, Elvish Yadav, TechnoGamerz and Mortal. Viewers will have the opportunity to actively engage in the gaming spectacle by voting for their favourite contestants, adding an interactive element to the excitement.

    Speaking on the launch, Rusk Media CEO and co-founder Mayank Yadav said, “TECNO’s collaboration with Playground Season 3 heralds a new era of gaming excellence, where cutting-edge technology meets unparalleled entertainment. With TECNO’s unwavering commitment to innovation and our shared passion for delivering top-notch experiences, this partnership sets the stage for an extraordinary journey into the heart of gaming culture. Together, we aim to redefine the gaming landscape, empowering enthusiasts with the tools they need to unlock their full potential and embark on unforgettable gaming adventures.”

    The TECNO POVA 6 Pro 5G takes standout design and performance to new heights in an aggressive price segment. With up to *24GB of RAM and 256GB of storage, it’s a powerhouse in a sleek 7.9mm frame. Additionally, it boasts of India’s first 6000mAh battery, paired with a robust 70W charger for a ‘Better. Faster. Stronger.’ experience like never before.

    Addressing the launch, TECNO Mobile India CEO Arijeet Talapatra said “With a relentless pursuit of excellence and a dedication to pushing boundaries, we are proud to introduce POVA 6 Pro 5G, which not only delivers exceptional performance but also boasts sleek and futuristic design along with an ARC Interface supported by LED lights. This collaboration with Playground Season 3 exemplifies our commitment to providing cutting-edge technology alongside unparalleled entertainment while connecting with our young audience. Together, we aim to empower users worldwide with the tools they need to unlock their full potential and embark on unforgettable adventures.”

    Elevating the user experience to premium levels, the POVA 6 Pro 5G is designed with precision. Its back panel is intricately crafted using advanced photolithography techniques, enhancing the look and feel of the Arc Interface, inspired by the motherboard. The innovative LED design offers more than 200 LEDs, providing a spectrum of 100+ customizable options. This ensures every user’s journey is uniquely personalized, matching the dynamic preferences of Gen Z and tech enthusiasts.

    Playground Season 3 is headlined by Hero MotoCorp as ‘Presenting Partner’; powered by POVA from TECNO; Swiggy, Pizza Hut, LG OLED TV, Philips, Too Yumm!, PUMA, and Kreo as special partners. These collaborations fuse the thrill of gaming with high-caliber entertainment, creating an immersive experience unlike any other.

  • Swiggy partners with Gurugram Traffic Police for road safety and traffic awareness workshop

    Swiggy partners with Gurugram Traffic Police for road safety and traffic awareness workshop

    Mumbai: Swiggy, India’s leading on-demand convenience platform has partnered with the Gurugram Traffic Police to conduct a road safety and traffic awareness workshop for delivery partners in Gurugram under the ambit of Delivering Safely, its road safety charter.

    The programme was conducted in the presence of SH Virendra Vij, IPS Deputy Commissioner of Traffic Police to educate and empower over 100 delivery partners in the NCR regarding road safety and accident prevention practices. Participants also received training on crucial aspects from SH Sukhbir Singh, HPS-ACP Traffic Police and ASI Rajesh on traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette.

    This was followed by a helmet distribution session and a vibrant roadshow by Swiggy’s delivery partner fleet, to showcase Swiggy’s commitment to promoting responsible driving practices.

    “Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 per cent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Under the charter of Delivering Safely, Swiggy is committed to the welfare of its delivery partners by conducting regular road safety awareness in association with police authorities. We hope to improve traffic sensitisation to delivery partners and to improve their safety,” said a Swiggy spokesperson.

    Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.

    Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.

  • IKEA unveils its first ever B2B furniture collection, MITTZON

    IKEA unveils its first ever B2B furniture collection, MITTZON

    Mumbai: With the dynamic shifts and new workspace trends taking creative shapes, IKEA has been reimagining the evolved needs of businesses and how furniture can contribute to better productivity and efficiency at work. The pandemic accelerated hybrid workspaces, and IKEA saw a big opportunity to create something that is unique to both businesses and remote workspaces. According to IKEA’s internal research, 76% of the working force is expected to adapt to a hybrid working model and 63% of office spaces are yet to adapt to suit the post-pandemic working models.

    Inspired by the opportunity to create a desire to feel more at home when at work, IKEA has introduced its largest office collection to date, MITTZON. From adjustable desks to sound-proof screens, the new collection of 56 products comprises of first-to-market innovative solutions and unique styles tailored to address the challenges and aspirations of today’s workforce. With a keen focus on optimising the office experience, MITTZON integrates functionality and aesthetics with holistic ergonomic design principles that prioritise wellbeing at work.

     .  Acoustics: MITTZON prioritises acoustics in its development to enhance focus and well-being in the workplace. The collection includes high-level acoustic screens that absorb and block sound, prevent visual distractions, and provide privacy for focused work. MITTZON showcases innovation using wood fibre filling in its acoustic screens made of more than 90% wood, providing effective sound absorption while being recyclable.

     .  Biophilic Design: MITTZON incorporates biophilic design elements, such as nature-inspired shapes, colours, and materials. These features promote wellness by reducing stress and increasing productivity, drawing from Scandinavian outdoor elements like sand patterns and wood finishes to create a relaxing and inspiring environment.

     .  Durability: The collection is designed to be durable and long-lasting, with modular, repairable, and refurbished components. It also features high-quality materials like fade-resistant wood veneer and high-strength steel, backed by a 10-year warrantee, aligning with IKEA’s commitment to sustainability and circular product design.

    IKEA India country B2B manager Sumit Parthi said, “Our new office system, MITTZON, is developed with flexibility at its core to adapt to distinct working preferences and activities. It is an efficient and affordable product range for the workplaces of today and tomorrow. The result is a new office system that inspires collaboration, comfort, and productivity. B2B in India is growing exponentially, and our solutions, backed by thorough research of global and Indian trends, expand the scope to grow our market share. Currently, IKEA B2B contributes to 15–20% of overall IKEA sales in India, and with this new collection, we aim to increase our presence and sales in the coming years.”

  • The Psychology of Risk: Overcoming Fear and Greed in Stock Market Investing with Demat Accounts and Share Trading

    The Psychology of Risk: Overcoming Fear and Greed in Stock Market Investing with Demat Accounts and Share Trading

    In the high-stakes arena of stock market investing, the psychology of risk plays a pivotal role in shaping investor behavior and decision-making. Emotions such as fear and greed often drive investors to make irrational choices, leading to significant losses or missed opportunities. By understanding the psychological factors at play and leveraging tools like Demat accounts and share trading, investors can overcome fear and greed and make more informed and disciplined investment decisions.

    The Role of Fear and Greed

    Fear and greed are two powerful emotions that can influence investor behavior in the stock market. Fear often manifests as anxiety, uncertainty, and a reluctance to take risks, leading investors to avoid potentially profitable opportunities or panic sell during market downturns. On the other hand, greed can lead investors to become overconfident, take excessive risks, and chase speculative investments in pursuit of high returns.

    The Impact on Investment Decisions

    The psychology of fear and greed can significantly impact investment decisions, often leading to suboptimal outcomes. Fearful investors may miss out on lucrative investment opportunities due to an aversion to risk, while greedy investors may expose themselves to excessive risk and suffer losses when market sentiment reverses. Overcoming these psychological biases is essential for achieving long-term investment success.

    Demat Accounts: A Tool for Rational Investing

    Demat accounts play a crucial role in facilitating rational investing by providing a secure and efficient platform for buying, selling, and holding securities in electronic form. With a Demat account, investors can trade shares and other securities with ease, track their investment portfolio in real time, and benefit from features like electronic settlement and safekeeping of securities.

    Overcoming Fear

    To overcome fear in stock market investing, investors can adopt the following strategies:
    ●    Education: Enhance your understanding of the stock market and investment principles through research, courses, and seminars. Knowledge is a powerful antidote to fear.
    ●    Diversification: Spread your investments across different asset classes, sectors, and geographies to reduce the impact of individual stock movements on your portfolio.
    ●    Long-Term Perspective: Focus on the long-term growth potential of your investments rather than short-term fluctuations. Stay disciplined and avoid making impulsive decisions based on fear.

    Managing Greed

    To manage greed and avoid taking excessive risks, investors can consider the following approaches:
    ●    Set Realistic Goals: Define your investment objectives and set realistic expectations for returns. Avoid chasing unrealistic gains or trying to time the market.
    ●    Stick to Your Plan: Develop a well-thought-out investment plan and stick to it, regardless of short-term market fluctuations or tempting opportunities.
    ●    Practice Discipline: Implement risk management strategies such as stop-loss orders and position sizing to limit losses and maintain discipline in your trading approach.

    The psychology of risk, driven by fear and greed, can significantly impact investor behavior and investment outcomes in the stock market. By understanding these psychological biases and leveraging tools like Demat accounts and share trading, investors can overcome fear and greed and make more rational and disciplined investment decisions. Whether you’re a seasoned investor or a novice trader, mastering the psychology of risk is essential for achieving long-term success in the dynamic world of stock market investing. Stay focused, stay disciplined, and stay mindful of your emotions as you navigate the ups and downs of the market.

  • ETML launches Adbytzz 2.0, the AI platform to unlock digital-led growth for brands

    ETML launches Adbytzz 2.0, the AI platform to unlock digital-led growth for brands

    Mumbai: Since its inception in 2013, Adbytzz has played a key role in helping ETML to deliver best-in-class technology & data-led marketing solutions to enterprises & brands. ETML team of data scientists & digital marketers have been consistently evolving Adbytzz into something that can give a huge competitive advantage to its clients and has finally revealed version 2.0 of their marquee product.

    Adbytzz now connects & centralizes the brand’s data, campaigns & creatives from all key marketing channels, SaaS tools, CRM, MMPs, CDPs, Data Lakes etc and runs it through its AI growth engine. Under the hood of Adbytzz lies 100+ powerful growth recipes, frameworks, AI data models & experiments based on a decade-long of in-depth work by ETML in the digital marketing space. This enables the ETML team to perform deep analyses, monitoring & actionable across all fundamental building blocks of digital marketing to drive holistic business growth for its clients.

    “Adbytzz has turned each one of us at ETML into a data expert. We simply need to plug in Adbytzz to our accounts and with a few simple clicks, we can take advantage of 100+ data-driven deep analyses with predictive algorithms. It’s revolutionary, ‘quoted Ashutosh Upadhyay, Sr associate at ETML, while sharing his thoughts on how Adbytzz has strongly enabled him to deliver growth to the client portfolio managed by him.’

    Using the latest AI technology, Adbytzz’s algorithms reiteratively work on figuring out the best optimisation event, creative, audience, platform and other dimensions of digital marketing to deliver sustainable growth with full predictability.

    Image: Six dimensions of marketing powered by Adbytzz delivering holistic growth to its clients

    ETML founder and CEO Raghav Kansal shared his thoughts on this launch, “Adbytzz 2.0 now goes beyond the regular campaign optimisation, ad-wastage control and live triggers. Adbytzz has been instrumental in unlocking completely untouched growth levers for our clients including the establishment of some of the complex data models such as: Geosynthetic brand incrementality, fatigue predictions, guardrails monitoring, lead grading, audience suppression &  more.”

    Sharing a few success stories, Raghav mentioned, “ETML Team has already delivered significant growth results to its clients with the help of Adbytzz. For example, ETML helped a fintech unicorn App achieve 40X growth in acquisitions at 50 per cent reduced CAC and the adbytzz platform played a mission-critical role in driving such a high-intensity hyper-growth trajectory. For another client where ETML  helped a global FMCG brand scale 1.6x in revenue with 15 per cent reduced CAC, where adbytzz helped in deploying deep data models & analyses to help uncover key opportunities for unlocking this growth. There are several such sector-specific success stories where Adbytzz has played a pivotal role.”

    On asking if Adbytzz 2.0 will be positioned as a SaaS tool in the market for the brands to take its benefits, Raghav answered, “Brands today need a holistic solution that optimizes the entire marketing stack to deliver efficient growth. Something that’s best achieved via a man plus machine approach that ETML has championed over the decade. And that’s the reason, we have decided to launch Adbytzz as an internal tool for now. Adbytzz now acts as the operating system of our agency to deliver consistently cutting edge & tech-enabled growth solutions to our clients.”

    While ETML is already giving tough competition to global digital agencies, and now with Adbytzz 2.0, and the best marketing talent, it is embarking itself towards the path of becoming a global leader in this space. 

  • Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi

    Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi

    Mumbai: Cycle Pure Agarbathi, an agarbathi manufacturer in India, has launched its Om Shanthi Ugadi celebration kit, a homage to the vibrant spirit of Ugadi festivities. Crafted to elevate the festive experience, the two-step Om Shanthi Ugadi Celebration Kit consists of all the essentials including turmeric, kumkum, castor oil, soapnut powder, arapu powder, chandan tika, pure vibhuti, cup sambrani, camphor pouch, puja vastra, and an agarbathi pack, ensuring an immersive and authentic Ugadi puja experience at home.

    The occasion revered around Andhra Pradesh, Telangana, Karnataka and Goa, commemorates the day the maker of the universe “Lord Brahma”, created the world, and is marked as the first day of the New Year according to the regional calendar. On this auspicious day, devotees celebrate by visiting the temple, extending their kindness to the less fortunate, exchanging gifts, and savouring in a meal with appetizing flavours. With the introduction of the Om Shanthi Ugadi Celebration Kit, individuals infuse cultural traditions into their homes and preserve cultural heritage for the present and future generations alike.

    Speaking about the product, Cycle Pure Agarbathi MD Arjun Ranga said, ‘Cycle Pure has consistently played a pivotal role in individuals’ spiritual journeys and remains committed to delivering a comprehensive and fulfilling experience for devotees who honor this sacred festival. We are steadfast in our dedication to providing pure and top-quality ingredients that resonate with our brand’s sustainability principles, emphasizing prayer, celebration, and environmental consciousness.

    With the introduction of our Om Shanthi Ugadi Celebration kit, our goal is to facilitate a deep connection with the divine and promote the observance of traditional puja customs, ensuring the longevity of these treasured rituals for generations to come.’ he added.

    Experience the essence of tradition with the Om Shanthi Ugadi Celebration Kit, thoughtfully curated for your festive needs. Embrace the spirit of Ugadi with ease and grace by ordering the Om Shanthi Ugadi Celebration Kit at www.cycle.in or visit your nearest Cycle.in stores. The puja kit is priced at just Rs 499.