ITV

Category: Marketing

  • Weekend Unwind with Gargee Designer’s Ravi Gupta

    Weekend Unwind with Gargee Designer’s Ravi Gupta

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Gargee Designer’s creative director Ravi Gupta.

    Gupta is a fashion designer and the creative director of Gargee Designers. He honed his skills by completing his B.A. in Design & Technology, during which he actively participated in renowned competitions worldwide, including “WOW” in New Zealand, “The Debut” by Wills Lifestyle in Delhi, “Haining Warp Knitting Fashion Design Competition” in China, and “Swatch Alternative Fashion Week London.” These experiences served as a stepping stone for his journey into the world of fashion.  

    So without further ado here it goes…

    1.Your mantra for life

    Ans: My mantra in life is to Don’t tell what you cannot show. This is what pushes me forward in life.

    2. A book you are currently reading or plan to read

    Ans: One book that I am currently reading is The 12-Week Year. It’s reshaping my approach to productivity and goal-setting, emphasizing the power of consistent action and strategic execution.

    3. Your fitness mantra, especially during the pandemic

    Ans: My fitness mantra has always been to wake up early in the morning meditate and do yoga and even during the pandemic this was the fitness mantra I solely followed.

    4. Your comfort food

    Ans: When it comes to finding solace in food, nothing compares to the comforting embrace of a warm, flaky paratha generously slathered with creamy butter and paired with tangy pickles.

    5. A quote or philosophy that keeps you going when the chips are down

    Ans: “Reflect upon your present blessings of which every man has plenty; not on your past misfortunes of which all men have some.” Thankful for whatever we have rather than focusing on misfortunes.

    6. Your guilty pleasure

    Ans: Indulging in Big Chill’s desserts is my ultimate guilty pleasure whenever I crave something sweet. From their decadent cakes to their creamy ice creams, each bite is a delightful treat for my taste buds, satisfying my cravings like no other.

    7. The last time you tried something new

    Ans: A very recent thing that I tried is Chat gpt4, as the world is getting technologically advanced chat gpt has become one handy tool which has become a necessity in today’s time.

    8. A life lesson you learned the hard way

    Ans: “The greatest wealth is health” highlights the value of good health. Effective communication and transparency build trust, collaboration, and goal alignment. Active listening, clear expression, and feedback are key. I aim to foster open dialogue and problem-solving.

    9. What gets you excited about life?

    Ans: What excites me about life is the daily opportunities to meet new people, and engage in novel experiences, particularly those involving creativity, which ignites a spark

    10. What’s on top of your bucket list?

    Ans: At the top of my bucket list is to visit Japan. The place is known for its traditional clothing, especially the kimono.  

    11. If you could give one piece of advice to your younger self, what would it be?

    Ans: Embrace learning and growth, trust your abilities, and persevere through challenges. Stay passionate, and resilient, and cherish the journey ahead.

    12. One thing you would most like to change about the world

    Ans: One change I aim for in the world is to advance sustainable practices across all industries. Our planet confronts various environmental issues such as climate change, pollution, and habitat destruction. To enact meaningful change, global systemic shifts are imperative.

    13. An activity that keeps you motivated and charged during tough times

    Ans: Dedicating time to read motivational literature, and engage in conversations with supportive individuals who uplift, inspire and create a positive mindset amidst challenging circumstances.

    14. What lifts your spirits when life gets you down?

    Ans: Learning from past experiences and understanding life’s inevitable ups and downs is what lifts my spirits, it helps break the monotony, fostering peace and rejuvenation.

    15. Your go-to stress buster

    Ans: My go-to stress buster is spending time at the club, where I can unwind, socialize, and enjoy music and dancing.

  • MIVI invests Rs. 200 Cr in second Make in India audio facility

    MIVI invests Rs. 200 Cr in second Make in India audio facility

    Mumbai: MIVI (Avishkaran Industries), a homegrown audio electronics manufacturer, laid the foundation stone for its new state-of-the-art factory in Hyderabad, Telangana. The ceremony was graced by the principal secretary of the state, Jayesh Ranjan and vice-chairman of the state TSIIC, Mr. Vishnu Vardhan. A first of its kind in the country, the factory will house the R&D and manufacturing under one roof. The new facility represents a significant investment of Rs 200 Crore by MIVI in Telangana and will create 2000 new jobs.

    The new facility will be outfitted with cutting-edge technologies and meticulously designed to uphold the highest environmental sustainability benchmarks. This state-of-the-art manufacturing establishment boasts the prowess to produce a remarkable 100,000 units daily, encompassing an extensive array of audio products, including earphones, soundbars, speakers, gaming accessories, and an assortment of allied merchandise. This monumental expansion effectively doubles the company’s production capacity in comparison to its existing factory.

    The company’s strategic vision extends beyond its proprietary Mivi brand, as it aims to collaborate with esteemed international brands as a product development and manufacturing contractor, with ongoing discussions to solidify such partnerships.

    Midhula Devabhaktuni co-founder and CMO said “This factory isn’t just bricks and mortar; it’s a symbol of innovation and progress. Alongside producing exceptional products, it will generate opportunities and a positive impact nationwide. Notably, it will house component manufacturing for wearables, presently non-existent in India. This is a proud milestone for MIVI and India, showcasing our nation’s burgeoning manufacturing capabilities and reducing reliance on foreign imports in the audio electronics domain. We are honoured to be at the forefront of this ‘Make in India’ revolution, contributing to the country’s self-reliance and economic progress.”

    The new factory is expected to be operational by March 2025. Presently, the company is the only manufacturing company in the audio space in India and has a Manufacturing facility employing 1500 people in Hardware Park,  Shamshabad, Hyderabad.

  • SOTC signs up with Mumbai Indians as an official partner

    SOTC signs up with Mumbai Indians as an official partner

    Mumbai: SOTC Travel Ltd has collaborated with Mumbai Indians – one of the most popular teams, for the ongoing T20 cricket season as an ‘Official Partner’. As part of this association, SOTC would have the right to use imagery of Mumbai Indians’ players.

    As part of SOTC’s 75th-year celebrations, the collaboration leverages India’s biggest passion – Cricket and is timed perfectly for India’s peak summer travel season. SOTC will leverage this association across its promotional activities in various mediums, including print, digital, social, point-of-sale, activations, etc.  

    SOTC Travel Ltd president & country head of holidays Daniel D’souza said “At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures!

    Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.”

  • Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm

    Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm

    Mumbai: In a creative and playful marketing campaign, Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, sparking conversations around men’s sexual health and encouraging the community to participate in Bold Care’s latest #TakeBoldCareofher campaign.

    The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands, captivating the attention of passersby and igniting discussions around the important topic of men’s sexual health.

    Bold Care co-founder Rajat Jadhav shared his excitement about the banter, stating, “We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men’s sexual health while also showcasing the fun side of addressing these crucial issues.”

    Zepto chief brand officer Chandan Mendiratta shared, “Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we’re all about delivering joy and convenience without delay.”

    The #TakeBoldCareOfHer campaign encourages individuals to prioritise their intimate well-being and take proactive steps towards maintaining a healthy and fulfilling sexual life. Through informative content, engaging visuals, and interactive challenges, Bold Care aims to empower men with the knowledge and resources necessary to make informed decisions about their sexual health. The billboards have captured the imagination of the public with many applauding the brands for their innovative approach to promoting health and wellness. This unique marketing strategy not only creates a buzz around men’s sexual health but also underscores the importance of open discussions and destigmatisation in healthcare.

    As the banter unfolds on the billboards of Delhi, it is evident that Bold Care is committed to paving the way for a more inclusive and proactive approach to men’s sexual health and Zepto’s commitment to delivering it on time. By combining creativity with a genuine concern for the well-being of their audience, these brands are setting a new standard for health communication and community engagement.

  • Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Mumbai: Energy solutions provider, Luminous Power Technologies, has announced that it will complement Rajasthan Royals’ commitment to solar power six homes for every six hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavor aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

    Owing to last season’s collective success, Rajasthan Royals and Luminous Power Technologies had strengthened their long-standing association. With the Luminous logo proudly displayed on the front of the Rajasthan Royals’ official jersey and training kits, both brands had extended their association for the upcoming India’s T20 Premier League and announced Luminous as the Title Sponsor for the next two seasons till 2025.

    This collaboration marks a significant step for Luminous Power Technologies as they aim to raise awareness about the importance of renewable energy and its impact on improving lives and uplifting communities. Meanwhile, matching the Rajasthan Royals’ commitment to amplify and support the empowered women of Rajasthan by enabling equitable access to water, clean energy, livelihoods and mental health, Luminous will be supporting the women-led transformation model, which can also be replicated in other parts of Rajasthan and across India. Luminous’ vision is to support the access to clean energy initiative in rural India, and this commitment to the Royals will potentially involve the use of Luminous solar panels and storage solutions.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “As we usher transformation in the energy space with the solar revolution, we strive to be a catalyst in the sustainable energy ecosystem. Our long-standing association with Rajasthan Royals aims to drive innovation, promote sustainability, and inspire positive change in individuals and communities. Our support for the initiative #PinkPromise is a testament to our commitment to promoting clean and sustainable energy solutions and by leveraging the excitement and passion of cricket, we aim to create a positive impact on both the environment and the communities we serve.”

    Adding to the #PinkPromise initiative, Luminous Power Technologies group CHRO Shikha Gupta said, “Luminous has always maintained its attention towards the larger impact on the communities associated. In our long-standing partnership with the Rajasthan Royals, the #PinkPromise initiative adds impetus to solar energy adoption and empowers women solar technicians. As we navigate the dynamic, high-potential energy sector, our focus remains on evolving our brand partnership strategies to support higher brand affinity, growth, and transformation.

    Apart from supporting Rajasthan Royals and its #PinkPromise initiative, Luminous has been undertaking several CSR initiatives. Its project “Solar PV Installation Training” is upskilling women across India to become solar technicians. The 400-hour course is being initiated to provide a lucrative job avenue to the unemployed youth. The project is active in the states of Himachal Pradesh, Odisha, Karnataka (Bengaluru), Jammu, Haryana (Kaithal), Maharashtra (Nagpur) and Sikkim (Rangpo). The women upon completion are provided a Skill Certificate from NSDC (National Skill Development Corporation). Under the training course, the focus will be on the development of industry-competent skills.

  • McDonald’s India embraces Anime fandom with WcDonald’s launch

    McDonald’s India embraces Anime fandom with WcDonald’s launch

    Mumbai: Embracing the anime-fandom among the Gen Z, McDonald’s India (West & South), owned and operated by Westlife Foodworld Ltd, steps into the anime world with the exciting launch of ‘WcDonald’s’ in the country. In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike. The WcDonald’s identity is a hat tip to the love for this culture and fandom. From the launch of a limited time savoury sauce, exciting new collectible manga-themed packaging and an anime themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom to create unforgettable dining moments.

    One of the star attractions at WcDonald’s is the limited time Savory Chili WcDonald’s Sauce meticulously crafted to enliven taste buds with a symphony of flavors. Infused with an enticing blend of ginger, garlic, soy, and a hint of chili flakes, this sauce guarantees an explosion of energy with each delectable bite. This menu innovation echoes the fearless and dynamic personas of beloved anime heroes, offering an enticing experience for Anime fans. It perfectly pairs with an order of 10-piece WcNuggets (the fan-favorite Chicken McNuggets) or any of your go-to menu items. For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.

    McDonald’s India has also unveiled a ground-breaking transformation of its iconic restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. Conceptualised and brought to life by DDB Mudra Group, the restaurant’s décor and ambiance has undergone a complete makeover, capturing the essence of the much loved Anime aesthetics.

    McDonald’s India (W&S) chief marketing officer Arvind R. P. said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe.  The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants, while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

    DDB Mudra Group chief creative officer Rahul Mathew said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

    McDonald’s India complements its unique initiative with four captivating anime themed brand films, enriching the fans’ immersion in the enchanting world of WcDonald’s. Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavorful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.

    Experience the Savory Chili WcDonald’s Sauce at your nearest McDonald’s store in West & South India. It is also available for delivery via the McDelivery platform.

  • WhiteMuds unveils stunning hand-painted formal shoes collection

    WhiteMuds unveils stunning hand-painted formal shoes collection

    Mumbai: Whitemuds,  the premium brand in men’s footwear, launches its latest ‘Artwork collection’ that elevates the concept of self-expression in men’s formal and semi-formal shoes. Departing from conventional norms, the brand introduces a tapestry of artistic designs, allowing customers to infuse their personality into every step they take.

    In response to a growing demand for individuality in footwear, Whitemuds presents an exclusive range of artwork options carefully crafted to reflect personal taste and style. Whether it’s custom designs or curated selections, the brand offers unparalleled creativity to meet diverse preferences.

    Central to the collection is the innovative Patina Artwork technique, a masterful process of transferring textures onto leather surfaces. From captivating marble effects to rustic wooden tones and seamless blends of colors, each piece exudes sophistication and charm, transforming shoes into wearable works of art.

    On the other hand, Whitemuds’ Drip collection further showcases the brand’s dedication to craftsmanship and creativity. Hand-painted by a team of talented artists, these one-of-a-kind designs blend artistry with functionality, making a bold statement with every step. Harnessing the finest hand dyes and leather paints specifically formulated for leather surfaces, Whitemuds ensures impeccable quality and durability in every artwork and patina creation. With a roster of skilled artists specializing in various styles, the brand offers limitless possibilities for customization and personalization.

    Emphasizing exclusivity and attention to detail, Whitemuds’ Made-to-Order collection promises a tailored experience from start to finish. With a Turn Around Time (TAT) of approximately 25 working days, each pair is meticulously created to precise measurements, ensuring a perfect fit and unparalleled comfort. To ensure the longevity of these artistic creations, every pair comes with a comprehensive care instruction booklet, making maintenance effortless and convenient for customers.

    Experience the fusion of artistry and craftsmanship with Whitemuds’ innovative Artwork Collection, where every pair celebrates individuality in men’s footwear and fashion-forward style. 

  • Urbn launches Nanolink Power Bank

    Urbn launches Nanolink Power Bank

    Mumbai: Urbn, a leading D2C charging solution brand, recently launched its premium Nanolink power bank series. This ultra-compact device is equipped with a built-in Type C cable for seamless input and output. Harnessing superfast charging capabilities with Power Delivery (PD) compatibility, which charges devices to 50% charge in just 30 minutes – a remarkable 2.5 times faster than traditional charging capability.

    This rapid charging speed ensures that you spend less time tethered to a charging outlet and more time enjoying your devices on the go.

    Users can buy these products at Amazon, Flipkart, Croma, Vijay Sales, and Urbn’s own D2C platform, Urbnworld.com.

    Urbn’s Nanolink Power Bank boasts premium craftsmanship and rapid 22.5W charging unlike any other in this segment. Available in 10,000 mAh capacity, it’s a standout addition to Urbn’s exclusive ‘black edition’ range, priced at INR 1499/- respectively. Easily compatible with iOS, Android, and even the latest iPhone 15, its built-in link serves as input/output, even charging the power bank itself. Surpassing competitors with triple output functionality and advanced EV charging batteries, Urbn’s Nanolink Power Bank promises unparalleled convenience and exceptional performance. This impressive feature allows you to charge multiple devices simultaneously without compromising on speed or reliability.

    However, the convenience factor cannot be overstated. With its attached cable always on hand, ready for use, you can say goodbye to the frustration of searching for misplaced charging accessories.  The built-in C-type cable means you always have a charging solution at your fingertips, ready to go whenever you need it. Whether you’re at home, in the office, or on the move, you can rest assured knowing that you’re prepared to charge your devices at a moment’s notice. Urbn’s Nanolink Power Bank truly offers the ultimate combination of convenience, performance, and style, all in one sleek package.

    Speaking about the recent launch of Urbn’s latest premium Nanolink power banks, Urbn founder and CEO Sagar Gwallani commented, “At Urbn, we’re driven by the mission to enhance your daily tech experience with smart solutions and that’s exactly what our new product intents to do, Transforming how you charge your devices, eliminating the need for multiple charging cables with its built-in cable for seamless connectivity on the go.  With the introduction of this innovative solution, we’ll be marking another milestone in Urbn’s journey to redefine the charging industry.” 

  • Agoda and Goa Tourism join forces

    Agoda and Goa Tourism join forces

    Mumbai: In a bid to showcase the myriad wonders of Goa to travellers worldwide, digital travel platform Agoda has inked a Memorandum of Understanding (MoU) with Goa Tourism. This collaboration aims to shine a spotlight on the rich tapestry of experiences that Goa has to offer, catering particularly to the preferences of travellers from Asian markets.

    Under the terms of the freshly minted MoU, Agoda is poised to unveil Goa’s diverse holiday offerings and attractions to its global network of travellers. Through this partnership, Agoda commits to working closely with Goa Tourism to harness the power of digitization in enhancing travellers’ experiences while also rolling out digital promotional campaigns.

    Speaking on the occasion, GTDC IAS, director of tourism & managing director Suneel Anchipaka expressed enthusiasm, “This partnership with Agoda marks a significant milestone for Goa Tourism, as it underscores our dedication to embracing digital advancements in the tourism sector. Our partnership with Agoda underscores our dedication to embracing digital advancements in the tourism sector, allowing us to showcase Goa’s beauty to a global audience and cater to the evolving preferences of modern travellers.”

    Echoing similar sentiments, Damien Pfirsch, Chief Commercial Officer at Agoda, commented, “Teaming up with Goa Tourism presents an exciting opportunity for Agoda to leverage our technological expertise and insights in promoting Goa’s unique offerings. Through strategic outreach efforts and digital enhancements, we are confident in our ability to inspire travellers to explore the enchanting allure of Goa.”

    To bolster tourism in Goa, Agoda will roll out tailored landing pages and travel guides, providing travellers with comprehensive insights into the region’s hidden gems. Additionally, Agoda will harness the power of various social media platforms to position Goa as a must-visit destination, thereby attracting a greater influx of tourists. With its ever-evolving digital platform, Agoda continues to expand its global network of accommodations, flights, and activities, facilitating affordable explorations of breathtaking destinations like Goa.

  • MIS 2024: Leveraging a Customer – Centric Martech Stack

    MIS 2024: Leveraging a Customer – Centric Martech Stack

    Mumbai: Media Investment Summit 2024 is a dynamic platform that aimed to bring together minds from the Brand, Media, Advertising, Digital & TV fraternity to explore the ever-evolving landscape of Content, Adtech, Martech, Metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day – long affair is to make sure to tantalize the thoughts of those looking for answers to myriad topics under the Branding, Advertising, TV, Digital media planning and buying roof.

    The panel for this session was moderated by Fractal Ink CEO Tanay Kumar. The panelists were Future Generali India Life Insurance Co. Ltd. CMO  Geetanjali Chugh Kothari, Pepperfry VP – Marketing & Growth Mahip Dwivedi, Schneider Electric director – Global Strategic Marketing Ankesh Kumar, Dangal Play head  Akshat Singhal and Vserv co-founder & CEO Dippak Khurana.

    Kumar posed the question on the various aspects of utilizing marketing technology (Martech) tools and strategies to the panelists. To which Kothari said, “There are essentially two aspects to consider. Firstly, many areas have become hygiene, especially when it comes to customer data. Secondly, when evaluating the tools to include in your entire CapEx.”

    Dwivedi underscored the customer-centric approach to Martech utilization. He said, To fully utilize Martech, the focus should be on serving the customer, not just selling to them. Using the term “sell” implies bombarding customers with irrelevant messages, which isn’t effective.”

    Kumar shared insights into the global utilization of in-house tools for efficient asset management and campaign execution. He reiterated, “We utilize a variety of in-house tools globally to control assets, release them, and manage various campaigns efficiently.”

    Singhal highlighted the role of Martech in content personalization, communication, and analytics. He said, “From personalizing content to sending communications, we rely on marketing tools to engage, gather analytics, send notifications, and craft personalized emails. So marketers help that way a lot.”

    Khurana said that, “Any marketer who is taking decisions buy or build, there are 2 areas they try to take decisions on. One is they have an objective of user growth and second is they have an objective of user retention.”

    The session concluded as panelists navigated the complexities of the digital landscape, leveraging Martech tools effectively will be essential for staying ahead of the curve and delivering exceptional customer experiences.