Category: Marketing

Five staycation spots to experience beyond the tourist trail

Mumbai: As summer kicks in, it’s time to grab your bags and escape the loo. Whether you’re sweltering in dry heat or drowning in humidity, the hills are calling to cool you down. Escape this summer heat and embark on a journey to these destinations nestled amidst the Northern hills beyond the traditional tourist places. Discover these hidden gems often overlooked! Picture-perfect landscapes await, promising a serene retreat away from the hustle and bustle of daily life. It’s time to unveil the charm of five hidden gems that promise not just a getaway, but a rejuvenating “sleepcation” needed.

Prepare to unwind, recharge, and immerse yourself in the blissful aura of these havens.

1. Mashobra, Himachal Pradesh

Nestled amidst the serene hills of Shimla lies Mashobra. Dubbed as ‘Quiet Shimla’, this underrated paradise offers a calm place from the chaos of urban life, with its pristine landscapes and minimal tourist footfall. Enjoy your rejuvenating getaway at properties located like Udman Grand Mashobra by Ferns N Petals, Mashobra Greens, Koti Resorts in proximity with attractions like the Naldehra Golf Course and Carignano Nature Park. This destination is perfect for family travelers or an ideal retreat for friends looking for a staycation.

2. Mana, Uttarakhand

Perched at the edge of the Indian border with Tibet/China in the majestic Himalayas lies Mana, the last Indian village. In the district of Chamoli, this quaint village has earned the title of a “Tourism Village” bestowed by the Uttarakhand government. With its surreal charm and proximity to Badrinath, Mana stands as one of the top tourist attractions in the region yet unrecognized. Properties like Sarovar Portico Badrinath provide the perfect blend of luxury and serenity for stays. This town invites adventurers and explorers to uncover its timeless beauty and cultural richness.

3. Tosh, Himachal Pradesh

Set amidst Parvati Valley, this place is a true masterpiece of nature’s beauty. Whether you fancy a peaceful walk by the Parvati River or crave delicious treats at cozy cafes, you’ll find everything you need here. Known for its lively hippie vibes, Tosh is an ideal spot for both solo adventurers and group outings, promising an unforgettable journey of culture and spirituality. The village boasts numerous Buddhist temples and monasteries, offering a glimpse into its rich cultural heritage across the globe. When it comes to accommodation, options like Hello Tosh and The Villster Resort offer the perfect blend of comfort and seamless services, ensuring a memorable stay amidst the serene surroundings.

4. Landour, Mussoorie

Just a short journey from “Queen Of Hills”,Mussoorie lies the cantonment town of Landour in Uttarakhand, India. Nestled at an altitude of 7500 feet, it perches gracefully akin to a jewel adorning the crown of the Queen of Hills, near the majestic peaks of the Himalayas. Despite its close proximity to the bustling Mussoorie, Landour remains a hidden sanctuary, undisturbed and serene. From the luxury charm of Hotel Oakland Landour to the allure of Rokeby Manor, accommodation options offer a delightful escape amidst these mountains.

5. Spiti Valley, Himachal Pradesh

Tucked within the Himalayas’ grandeur, Spiti Valley in Himachal Pradesh beckons those seeking solace amidst nature’s embrace. Its unspoiled beauty, bordered by Ladakh, Tibet, Kinnaur, and Kullu Valley, calls out to adventurers escaping urban chaos. At an altitude of 12,500 feet, Spiti’s rugged mountains, lush pine forests, and quaint villages enchant with their serene landscapes. With ancient monasteries and cozy accommodations like Green Tara Mud House and Echor Mud Huts Tabo, Spiti offers a tranquil retreat. Explore Buddhist heritage, uncover hidden lakes like Dhadkan, and partake in thrilling adventures such as hiking and camping. Despite its year-round chilly temperatures, Spiti’s summer months offer a milder climate, perfect for immersing oneself in its captivating allure.

April 8, 2024
Virgio now available on Nykaa and Myntra

Mumbai: Virgio, a trend-focused, sustainable fashion brand is proud to announce its debut on two of India’s leading marketplaces, Nykaa and Myntra. This strategic move is to make the brand’s eco-conscious collections more accessible to the environmentally-conscious consumers across the nation.

Virgio stands out in the fashion industry as The Only Good Fashion Company for its unwavering commitment to circularity without compromising on style and quality. As the demand for pro-planet fashion continues to rise, Virgio remains at the forefront of innovation, constantly exploring eco-friendly materials, carbon footprint mapping, smart QR code labels and ethical manufacturing processes. By embracing circularity as a core principle, the brand strives to inspire positive change within the fashion industry and beyond.

“We are thrilled to partner with Nykaa and Myntra, two esteemed platforms known for their commitment to quality and innovation,” says Amar Nagaram, CEO and Co-founder, Virgio. “This collaboration not only expands our reach but also amplifies our message of circularity in fashion. We believe that style should not come at the cost of the planet, and our presence on Nykaa and Myntra reinforces our dedication to this ethos.”

Customers browsing Nykaa and Myntra can now explore Virgio’s diverse range of eco-conscious clothing, including chic apparel crafted from earth-friendly, natural fabrics, recycled fabrics, and sustainable alternatives. From everyday essentials to statement pieces, each garment reflects the brand’s values of environmental responsibility and social consciousness.

April 8, 2024
Whoppl goes global with strategic partnerships in Japan, France, & Singapore

Mumbai: Whoppl at the forefront of India’s content-to-commerce revolution, embarks on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore. Serving as their only partners in India currently, Whoppl is committed to meeting all their unique requirements in the market.

The partnerships with entities in Japan, France, and Singapore solidify Whoppl’s position as a global player in the content-to-commerce space. This expansion is not just about supporting local influencers and amplifying reach; it’s about fostering collaborations that transcend borders, allowing Whoppl to broaden its business and work with clients globally.

Whoppl founder and CEO Ramya Ramachandran expressed her excitement about this milestone, stating, “We see this as a strategic move to continue evolving our capabilities in the fast-moving creator ecosystem. Our vision is to create a truly borderless creator ecosystem, and these alliances mark the first steps towards that reality. We believe in the power of collaboration to elevate the influencer economy globally. Global expansion is a symphony of collaboration, where every partnership harmonizes to create a world where content and commerce intertwine seamlessly. We are extremely happy to operate on a global canvas, and we look forward to very exciting times ahead.”

Kobe Singapore founder Evangeline Leong excitedly shared, “I believe this partnership in the creator economy holds immense potential for fostering innovation, diversity, and global reach. This opens doors to cross-cultural content that resonates with audiences worldwide, while also expanding creators’ & brand’s access to international markets driving the evolution of the borderless creator economy. Together, Whoppl & Kobe’s alliance paves the way for collaborative campaigns, innovative strategies, and the establishment of industry standards, shaping a more dynamic and inclusive landscape for creators and audiences alike globally.”

This move signifies not only a geographical expansion but also a commitment to redefine the boundaries of the creator ecosystem and influencer economy. It also serves Whoppl’s ambitious plans to continue growing its presence on the continent that delivers real impact and value in a way that speaks to local audiences.

April 8, 2024
LALIGA India show launches with NEWJ partnership

Mumbai: LALIGA – the largest football ecosystem in the world – has launched its first video podcast in India, named the ‘LALIGA India Show’, produced and hosted by NEWJ. Set to be launched in English, Marathi, Kannada, and Bengali vernaculars, the viewing experience will provide fans an opportunity to immerse themselves in the league through a fan-led format, regional vernacular content, spotlighting legendary moments, engaging match day analysis, entertaining fan Interactions, and much more!

The LALIGA India Show will be an ancillary content which provides fans an additional medium to experience and participate in the league like never before. Aired on NEWJ’s social-first platform, ‘GameOn by NEWJ’, the sports vertical will bring an Indian fan’s perspective into all things LALIGA. Delving into all things LALIGA, including season/game week reviews, matchday analysis, unforgettable moments, and legendary players, the ‘light-hearted fan-led punditry’ will also provide viewers, a chance to win merchandise and get featured on the show. Looking to unite and ignite the game’s passionate fanbase in India, the show stays true to LALIGA’s innovative and action-packed nature. In India, the league is exclusively broadcast live on Sports18-1, Sports18-1 HD, Sports18-3, and streamed on JioCinema. The ancillary content with NewsJ will provide for additional regional connections and fan engagement.

Speaking about the development, LALIGA India Delegate Aakriti Vohra, said, “We are thrilled to bring this format of the league to light, and alongside Viacom18, we continue to chart new territories for the brand. The launch of the ‘LALIGA India Show’ provides us a unique platform to further connect with our passionate fans in India. The show’s immersive experience and light-hearted commentary will ensure fans are thoroughly engaged and wanting more!”

NEWJ co-founder Kunal Chaudhary remarked, “LALIGA’ is monumental; it’s always eagerly anticipated by fans across the globe. While football is one of the most beloved and popular sports there is, there’s still a notable lack of homegrown sports content. It will be very interesting to see how the ‘LALIGA India Show’ is received by its audience, especially in vernacular regions. With more initiatives like this, we can expect the sport to become even more popular and loved.”

April 8, 2024
BSH Home Appliances celebrates multiple design accolades

Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, proudly unveils its recent triumphs in securing a plethora of prestigious accolades spotlighting Design Excellence and unparalleled user experience. Reflecting a steadfast dedication to innovation and consumer-centric ethos, BSH India has clinched an impressive array of five iF Design Awards and four India Design Marks for its range of home appliances designed and manufactured in India. These accolades underscore BSH’s unwavering commitment to crafting ‘Make-in-India-for-India’ products that not only elevate the aesthetics of the modern home but also enhance the everyday lives of consumers through intuitive and cutting-edge design.

iF Design Awards, recognized globally as the pinnacle of design excellence, witnessed participation from 72 countries, with an impressive 10,807 submissions. The coveted iF label not only symbolizes superior design but also signifies a steadfast commitment to excellence. On the other hand, the Indian Design Mark (IMARK), instituted by the Indian Design Council, serves as a definitive symbol of distinguished product excellence. Together, these accolades highlight the international and domestic recognition bestowed upon outstanding designs, underscoring the importance of innovation and quality in today’s competitive market.

These recognitions showcase BSH India’s commitment of keeping user experience as the core of the business by providing innovative solutions that cater to the diverse needs of consumers, offering both functionality and superior aesthetic appeal.

1 Bosch top load washing machine: Tailored with features and design to suit Indian consumers and their unique requirements. It is a first of its kind machine that mimics hand wash with true portability allowing consumers to move the machine like a luggage trolley.

2 Bosch emPACT 3door Maxflex: Boasting a distinctive compartment that allows consumers to expand their fridge or freezer space as needed, marking India’s first flexible refrigerator

3 Bosch emPACT 2door top freezer: Featuring a 20:80 split ratio, offering consumers a spacious fridge space and a compact freezer space, providing optimal usage flexibility. India’s first fridge with this split ratio for the target users who uses less of freezer and more of fridge

4 Bosch Tabletop cooktop: Designed with two larger burners to facilitate quicker cooking, spaciousness for multitasking, and easy cleanability, addressing common user concerns, especially with Indian cooking. India’s first cooktop with innovative tilt-stand feature allowing users to effortlessly clean the kitchen countertop.

5 Bosch Chulha: Revolutionizing the traditional chulha landscape with a modern, affordable upgrade, catering to users in rural India. With its innovative design, harnessing the power of natural airflow, it achieves an impressive thermal efficiency of 23% without the need for additional fans – representing a remarkable 57% increase in efficiency compared to conventional 3-stone stoves.

Commenting on the achievements, BSH Home Appliances MD & CEO Saif Khan said, “At BSH Home Appliances, we place consumers at the heart of our innovations. We continually assess consumer needs to ensure our products not only meet but exceed their expectations. These accolades validate our strong commitment to consumer-centricity, ensuring every interaction with our products enhances our customers’ lives, simplifying tasks, contributing to sustainability, and infusing joy into daily routines. Our aim is not just to provide functional appliances, but to enrich lifestyles and promote a more sustainable future for all.”

April 8, 2024
“Iron Lady uses case studies and practice sessions based on real situations”: Rajesh Bhat
Mumbai: Iron Lady is a leadership development organization dedicated to empowering women in their careers and businesses.

High Impact Leadership programs combined with a strength obsessed community of top women leaders in India, make Iron Lady ‘THE Go To’ Destination for women aspiring to grow in their careers / businesses. Thousands of Iron Ladies have gone on to become top CHRO and are now a part of this highly engaging and high impact platform.

Founded by CEO Rajesh Bhat and COO Suvarna Hegde, Iron Lady originated in 2017, from their shared desire to address the gender gap in leadership.

Iron Lady offers programs like the Leadership Essentials Program and the 100 Board Members Program, designed to equip women with practical skills and support to succeed in leadership roles across various industries. Our mission is to elevate a million women to top positions in diverse sectors, whether in corporate environments or running their own businesses.

Indiantelevision.com caught up with Bhat, where he shared insights of Iron Lady’s objectives, goals and the impact they have achieved to elevate a million women to top positions in diverse sectors.

Edited excerpts

On the specific objectives of the Leadership Essentials Program offered by Iron Lady

The objectives of the Leadership Essentials Program offered by Iron Lady are to address the unique challenges that women face in their career advancement journey. These challenges include navigating workplace politics, overcoming societal expectations, and combating gender bias in terms of unequal pay. Additionally, the program aims to equip women with the skills and mindset needed to navigate through these unique challenges, making them more confident and self-believing so they can excel as leaders.

On supporting women in advancing their careers

This program is designed to equip women with the tools and mindset needed to navigate the challenges they face in the professional world. Through a comprehensive 4-week program and 1-year community learning, participants learn essential Business War Tactics such as shameless pitching, strategic maximisation, and unapologetic mindset. Here’s how the program empowers women to advance their careers:
- Helps participants grow faster in their careers or businesses.
- Enables women to learn to deal with challenges like bias and the glass ceiling.
- Develops confidence and belief in their abilities.
- Provides access to mentors for support.
- Offers membership in a community of industry expert women and leaders who provide guidance and encouragement.
- Ultimately empowers women to achieve breakthrough results in their professional and personal lives.
On providing insights into the curriculum and structure of the 100 Board Members Program

The 100 Board Members Program is meticulously structured to prepare women for leadership roles on corporate boards. The program begins with an orientation phase where participants engage in a welcome call with their Program coordinator, meet their buddy group and mentor, and define their objectives and B-HAG (Big Hairy Audacious Goal) while undergoing individual strength assessments.

Over the course of six months, participants attend one session per month, each focusing on critical aspects of board membership and leadership at the highest levels of business. These sessions cover topics such as building a personal brand suitable for a board member, strategies and tactics employed by top-level executives, developing breakthrough capabilities, and fast-tracking career growth. The curriculum is designed to cultivate an understanding of the intricacies of board-level decision-making, leadership dynamics, and industry insights.

The program methodology emphasises experiential learning through small cohort-based activities, case studies, and mock pitches. Participants benefit from sessions led by top board members and investors, individual reviews, and non-recorded sessions aimed at providing a comfortable environment to address challenges.

Upon completion of the program, participants are equipped with the skills and knowledge to function effectively as board members and are positioned as high-potential successors in their respective fields.

On measuring the impact of its programs in achieving its mission to elevate a million women to top positions in diverse sectors

To measure the impact of our programs in achieving our mission, we utilise a comprehensive monitoring and evaluation framework. We conduct regular progress updates, collect feedback, and celebrate milestones at 3-month, 6-month, and 12-month intervals. These checkpoints enable us to track progress and assess the effectiveness of our programs.

Additionally, Iron Lady conducts graduation ceremonies for each batch every month, providing an opportunity to recognise and celebrate the achievements of program participants. Furthermore, strategy meetings are held monthly, where participants share insights, challenges, and the principles they have applied. These meetings not only foster a sense of community but also provide valuable opportunities for reflection and improvement, ensuring that the program remains responsive to the evolving needs of its participants.

On the types of practical skills and support do you provide to women facing workplace obstacles

We help women who want to succeed at work by giving them practical skills and support tailored to their needs and situation. They learn and equip themselves with tactics like the Mirror Exercise and Positive Affirmations to boost their self-awareness and confidence. The program also focuses on setting goals and finding purpose, so women can pursue their career ambitions.

To help women learn these skills, Iron Lady uses case studies and practice sessions based on real situations. They also pair participants with experienced leaders to mentor them. They provide extra materials like sample videos and CV templates to help women succeed. With this personalised support, we help women overcome challenges and do exceptionally well in their careers.

On collaborating with companies and organizations to promote gender diversity and support the advancement of women in leadership positions

We collaborate with companies and organisations dedicated to empowering their women workforce and promoting women in leadership roles by providing tailored breakthrough programs. Through these workshops and specialised programs, we empower women within these organisations to enhance their skills and make significant business contributions.

On expanding Iron Lady’s reach or introducing new programs to further empower women in their careers and businesses

Yes, we are continuously exploring avenues to expand our reach and introduce new programs aimed at empowering women in their careers and businesses. This includes developing self-learning programs, organising offline workshops, creating programs tailored for teenagers, and initiatives focused on supporting women in parenting roles. These efforts are part of our ongoing commitment to providing comprehensive support and resources to help women excel in all aspects of their lives.
April 8, 2024
State of B2B brand building

Mumbai: In today’s digital era, the importance of online brand building in the B2B sector is becoming increasingly evident. While many B2B companies have traditionally focused on performance attributes such as price and features, they have often neglected the broader initiatives to build their online brand presence. However, recent studies suggest that this approach may be overlooking a crucial aspect of modern marketing.

Research in the European Journal of Marketing explored how B2B companies create their brand image online through their products and customer interactions. The study found that companies can build a strong and consistent online brand image by focusing on two key aspects: the quality of their products and their customer engagement. This means companies need to show they are good at what they do and also need to build good relationships with their customers online.

This finding challenges the traditional B2B marketing paradigm. It suggests that B2B companies should not only emphasize competence in product design and R&D but also warmth in activities related to sales and customer service. This approach can help firms build strong B2B brands that are both warm and competent online.

The argument for a balanced approach to online brand building in B2B marketing is further supported by data from Boston Consulting Group (BCG) and Google. Their research shows that online brand marketing improves not only the brand but other components as well, such as the return on marketing investment (ROMI) on performance marketing, customer advocacy, and even employee satisfaction. Despite the clear benefits of online brand marketing, many B2B companies continue to underinvest in this area. This is a missed opportunity. Companies that are more mature in terms of online brand marketing generate a higher ROMI on those efforts; moreover, strong online brand marketing capabilities reinforce performance marketing, leading to better engagement overall.

Let’s take the example of Tesla. Elon Musk, the CEO of Tesla, has played a pivotal role in the company’s growth and success. His charismatic personality and visionary leadership have been instrumental in shaping Tesla’s brand image. Musk’s personal brand is characterized by his passion for innovation, commitment to sustainable energy, and bold, often controversial, statements.

Musk’s active presence on social media platforms, particularly Twitter, has been a key aspect of Tesla’s online marketing strategy. His tweets about new product launches, company updates, and even his personal thoughts and opinions, generate significant media attention and public interest. This has helped boost Tesla’s brand visibility and market value.

If you want more examples near home, take a look at the judges on Shark Tank India. They are not just investing in businesses; they’re also investing in their personal brands. Each judge, a successful entrepreneur in their own right, uses the platform to demonstrate their expertise, strategic thinking, and unique approach to business. Their critiques, advice, and investment decisions all contribute to their personal brand narratives. Plus, they extend their brand-building efforts beyond the show. They engage with their audience through social media, sharing insights, experiences, and personal stories that reinforce their brand identities. They also leverage their business ventures and public speaking engagements to further enhance their personal brands.

This strategic personal brand building serves to strengthen their business interests. A well-crafted personal brand can foster trust, attract opportunities, and drive business growth. Therefore, their participation in Shark Tank India is not just about discovering the next big business idea; it’s also about shaping public perception and building a strong personal brand that supports their entrepreneurial endeavors. This strategic personal brand building serves to strengthen their business interests. A well-crafted personal brand can foster trust, attract opportunities, and drive business growth. Therefore, their participation in Shark Tank India is not just about discovering the next big business idea; it’s also about shaping public perception and building a strong personal brand that supports their entrepreneurial endeavors.

In fact, B2B businesses need to build their brands online. This is because the B2B buying process often involves more research and consideration than B2C purchases. By building a strong online brand, B2B companies can position themselves as thought leaders in their industry, build trust with potential customers, and ultimately drive more sales. So, whether it’s through content marketing, social media, SEO, or other digital marketing strategies, online brand building should be a key part of any B2B company’s marketing strategy.

The author of this article is Bottle Openers COO Shilpi Prasad.

April 8, 2024
Amitabh Bachchan promotes The Muthoot Group’s Xandari Resorts & Spa in new campaign film

Mumbai: The Muthoot Group has launched its latest marketing campaign, featuring veteran actor Amitabh Bachchan, advocating for its leisure and hospitality properties, Xandari Resorts & Spa. Underlining The Muthoot Group’s commitment towards the three C’s – community, collaboration, and conservation, the film is anchored by Mr. Bachchan, who has been The Muthoot Group’s brand ambassador for the past six years.

Recognizing the shift in consumer’s holiday experiences over the past few years, The Muthoot Group’s Xandari Resorts is a genuine reflection of going beyond the conventional and providing consumers with an experience of a lifetime. In the film, Mr Bachchan plays a wise family elder guiding his family to a perfect getaway with Xandari Resorts & Spa, ensuring every family member experiences a dream holiday of their choice.

Part of The Muthoot Group’s 20 diversified business divisions, Xandari Resorts is the hospitality brand of Muthoot Leisure & Hospitality Services. Based on its belief that hospitality can not only improve quality of life but also be good for natural and cultural environments, The Muthoot Group acquired Xandari Resorts & Spa, one of Costa Rica’s most successful properties in 2013 to partner with local communities to conserve, protect and replenish the environment.

The promotional film is a mix of cinematic storytelling highlighting the luxurious Xandari chain of boutique resorts including Xandari Pearl in Mararikulam that offers luxurious private pool villas and the best of white sand beaches, Xandari Riverscapes Houseboats in Alleppey to enjoy Kerala’s backwaters, Xandari Cardamom County adjoining the Periyar Tiger Reserve in Thekkady for a forest reserve experience, and the Xandari Costa Rica to experience rainforest, natural waterfalls, nature treks, orchards, as well as farms, all within the resort.

Xandari Resorts & Spa MD George M George said, “We are excited to feature Mr. Amitabh Bachchan in The Muthoot Group’s new film because it brilliantly showcases our Xandari Resorts and captivates our audience with sustainable and luxury hospitality. Consumers today seek out holiday experiences that transcend the ordinary and we are dedicated to provide each of our guests with experiences and memories that last a lifetime. At Xandari, we also want to pioneer a sustainable chapter in tourism, by upholding our core principles – community, conservation and collaboration. The idea was to capture the essence of responsible tourism with Xandari’s unparalleled fusion of luxury and a unique farm-to-table experience. I also feel that Mr. Bachchan’s presence has elevated the Xandari brand to a whole new level and I am sure this content will get us tremendous interest worldover. At Xandari Resorts & Spa, we invite travelers to immerse themselves in the beauty of nature while indulging in world-class hospitality.”

The Muthoot Group Sr general manager – marketing Abhinav Iyer said, “Mr Bachchan has been The Muthoot Group’s brand ambassador for many years now and with a legend like him, we have been keen to create tailor-made content for our leisure & hospitality division for quite some time now. Xandari Resorts is a jewel in the Group’s crown and hence with this film, we have attempted to create a strong desire for Xandari Resorts leveraging a cinematic approach. We plan to promote this film widely across digital and other mainstream mediums in addition to national & international events, exhibitions and travel & tourism meets.”

April 8, 2024
Ayatiworks Technologies secures contracts with over 10 Fortune 500 companies

Mumbai: A digital marketing agency based in Chennai Ayatiworks Technologies, established in 2017, is renowned for its innovative strategies and comprehensive services. With a focus on value-driven methodologies and a team of 25 experts spanning various domains, Ayatiworks has quickly made a mark in the industry.

From crafting compelling digital footprints to pioneering influencer marketing, Ayatiworks has secured contracts with Fortune 500 companies and earned prestigious awards, including Digital Agency of the Year. Their latest innovation, Ayati Intelligence, revolutionizes e-commerce platforms and simplifies retail compliance, shaping the future of Indian retail with cutting-edge AI tools.

Indiantelevision caught up with Ayatiworks founder and CEO Upendran Nandakumar and discussed contracts with Fortune 500 companies including successful project deliveries, and prestigious awards. It emphasizes it’s unique Content as a Service (CAAS) approach and adaptability to changing trends. Success in personalized marketing campaigns is measured through metrics like engagement rates. AI’s role in revolutionizing marketing is mentioned, and Ayatiworks’ unique selling proposition lies in integrating technology with creative strategies.

On the achievements of Ayatiworks Technologies since its establishment in 2017

Since its establishment in 2017, Ayatiworks Technologies has achieved remarkable milestones in the realm of digital marketing. Notably, the company has secured contracts with over 10 Fortune 500 companies, highlighting its ability to cater to the needs of prominent global players. With a dedication to excellence, Ayatiworks has successfully delivered more than 1000 websites and over 100 e-commerce projects, showcasing its proficiency in digital development and innovation. Moreover, the agency has effectively managed marketing campaigns exceeding two core budgets, demonstrating its capability to strategize and execute impactful promotional initiatives. These accomplishments have not gone unnoticed, as Ayatiworks has been honoured with prestigious awards, including the Tamil Nadu Brand Leadership Award (2020), the Indian Achievers Award (2021), and the esteemed Digital Agency of the Year award (2022), further solidifying its position as a leader in the digital marketing landscape.

On setting Ayatiworks Technologies apart from other digital marketing agencies

Ayatiworks stands out through its unique approach to Content as a Service (CAAS), which involves not just content generation but amplification through creative minds. This approach ensures that the content is not generic but tailored specifically to what a brand or product requires, highlighting its uniqueness in the industry.

On adopting a content-as-a-service model, businesses enhance their digital marketing strategies.

The content-as-a-service model allows businesses to access impactful, tailored content on demand, enhancing brand consistency, scalability, and cost efficiency. This model enables companies to focus on core operations while leveraging expert strategies to engage and attract their target audience effectively, thus creating long-lasting intellectual property.

On specific ways, Ayatiworks stays ahead of the curve by adapting to changing digital marketing trends

Ayatiworks remains ahead by cultivating an in-house team of celebrities and influencers, adapting to the latest technologies, and learning to implement them in clients’ profiles or portfolios to see the results. This adaptation, coupled with incentivising team members to learn new things every quarter, ensures a maximum return on investment for clients.

On the Ayatiworks measuring the success of personalised marketing campaigns in terms of customer engagement

The success of personalised marketing campaigns is measured by analysing metrics such as click-through rates, conversion rates, customer feedback, and social media engagement. These indicators help evaluate the effectiveness of personalised content in driving customer engagement and conversion.

On revolutionising the field of marketing, AI offers businesses key benefits through various methods

AI is revolutionising marketing by enabling hyper-personalisation, predictive analytics, and the automation of repetitive tasks. It enhances customer experiences, optimises marketing strategies, and drives revenue growth through data-driven insights and automated processes.

On contributing to its unique selling proposition, Ayatiworks’ business model highlights specific elements.

The unique selling proposition of Ayatiworks includes “integrating digital and technology with creative minds” to amplify through individual creative strategies and digital mediums. This approach, coupled with the adaptation of the digital ecosystem and the use of the Ayati Intelligence platform, offers substantial ROI and nurtures long-term client relationships, distinguishing Ayatiworks in the digital marketing landscape.

April 8, 2024
Parksons Cartamundi partners with Mumbai Indians for new playing card range

Mumbai: Parksons Cartamundi, a player in the evolving world of playing cards worldwide, is thrilled to announce a unique and inspiring association with leading cricket team Mumbai Indians. This exciting partnership brings forth a limited-edition season 2024 collection of playing cards, providing MI Paltan, cricket fans and enthusiasts with new and innovative ways to interact with their favourite league’s stars.

Cricket is more than just a sport in India – it is a shared passion that unites fans. With the cricket season in full swing, MI Paltan and Asli Fans crave ways to celebrate their favourite teams beyond the stadium. Understanding this, Parksons Cartamundi decided to collaborate with the legendary Mumbai Indians team to launch the new range of playing cards – a collector’s dream, designed to honour the five-time champions, the Mumbai Indians!

Leveraging Parksons Cartamundi’s industry-leading manufacturing expertise and cutting-edge technology, this innovative range caters to both seasoned card players and casual enthusiasts alike. For the first time in India, a deck of cards has been produced using advanced cold-foil technology. Unlike traditional methods, the foil seamlessly bonds into the paper-like ink rather than the foil being pasted on the paper board. This creates a smooth, luxurious feel with unmatched detail, allowing you to be among the first to experience the brand’s innovative use of this technology.

This exclusive playing card collection features three unique SKUs, each meticulously crafted to capture the essence of the Mumbai Indians and their players with elements of cricket:

Mumbai Indians Cold Foil Paper Playing Cards: Stunning cold foil detailing elevates these cards to collector’s items, a must-have for die-hard fans.

Mumbai Indians Swivel Box Plastic Poker Playing Cards: Built for durability and performance, perfect for seasoned players or intense family game nights.

Mumbai Indians Twin Pack Paper Playing Cards: A convenient double pack featuring captivating designs, ideal for casual play or on-the-go entertainment.

This officially licensed collection, designed in close collaboration with the Mumbai Indians, features playful caricatures of the Mumbai Indians cricket players, adding a touch of personality and charm to every card. A must-have for any die-hard fan, this exclusive collection also comes with a unique game specifically designed to be played only with these decks.

Speaking about the new launch, Parksons Cartamundi Pvt Ltd CEO & MD Kapil Kejriwal said, “At Parksons Cartamundi, we remain committed to leveraging our industry-leading manufacturing and printing capabilities to bring the best playing card experiences to India. We have already established a global presence with iconic brands like Bicycle, with over 150 years of heritage. Recognizing that a deck of playing cards is an inherent part of every Indian home, and cricket being a national religion, we saw the perfect opportunity to combine these passions.”

Our collaboration with Mumbai Indians gives us the opportunity to create an exquisite portfolio of playing card SKUs with each deck delivering an unmatched playing experience at accessible price points. This is not just about cards, it is about celebrating the spirit of cricket and offering MI Paltan and Asli fans a way to connect with their team in a whole new way,” he added.

Cartamundi Group CEO Stefaan Merckx said, “India has been a critical market for Cartamundi since our partnership with Parksons began in 2010. Together, we have successfully launched global brands like Bicycle and Copag, constantly striving to bring the best of the playing card industry to Indian consumers. At the same time, we are committed to fostering a playing card community in India, targeting collectors, magicians, and cardists alike. This elegantly designed Mumbai Indians range caters to both collectors seeking a delightful addition to their collection as well as casual players looking for the perfect deck to elevate their game night.”

Here is a detailed look at the standout features of the new Mumbai Indians playing card collection:

. Mumbai Indians Cold Foil Paper Playing Cards: Presenting the official Mumbai Indians Cold Foil Playing Cards – Season 2024, an opulent deck with a premium feel and stunning light reflection. Crafted with a cutting-edge printing process called “cold foil,” these cards feature intricate gold details showcasing the Mumbai Indians logo and cricket elements. Imagine a special type of printing that uses metallic foil instead of ink, allowing for incredibly detailed and vibrant designs! Shining gold foil detailed with the Mumbai Indians logo and cricket elements. Their glittering texture and fully themed artwork make them ideal for a variety of card games such as Blackjack, Poker, and Rummy. These cards represent the spirit of the Mumbai Indians cricket team with each hand dealt, making them a must-have for both fans and card enthusiasts. This product is priced at Rs 999/- and is available across general trade, Official MIShop, Amazon and Art of Cards.

. Mumbai Indians Swivel Box Plastic Poker Playing Cards: Introducing the Mumbai Indians Poker Playing Cards for the 2024 season which is officially licensed by the Mumbai Indians team and crafted with precision, each deck features high-quality PVC cards illustrated with unique caricatures spotlighting renowned Mumbai Indians cricket players. They also include each player’s distinctive jersey numbers and initials on each card. With 25 unique jerseys to collect, die-hard fans can complete their collection and experience the thrill of owning every iconic number of their favourite player’s jersey numbers. A must-have for the MI Paltan, this deck brings the excitement of the game to life in your hands. The poker-sized cards boast a sleek casino-style back design, proudly displaying the iconic Mumbai Indians logo, ensuring they stand out during every game. This product is priced at Rs 349/- and is available across general trade, Official MIShop, Amazon and Art of Cards.

. Mumbai Indians Twin Pack Paper Playing Cards: The Mumbai Indians standard Playing Cards Set for Season 2024 includes two colourful decks that highlight the players and components of the franchise. Each deck is presented in a stylish flip-top box and features original artwork throughout in addition to the recognizable Mumbai Meri Jaan design on the backs. These bridge-sized decks with regular index, made of superior cardstock, are ideal for a variety of card games, including Rummy, Poker, Bluff, Crazy Eights, etc. This collection is perfect for both fans and card enthusiasts. This product is priced at Rs 299/- and is available across general trade, Official MIShop, Amazon and Art of Cards.

April 6, 2024