ITV

Category: Marketing

  • Alexa doubles time with kids: Animal sounds to folktales

    Alexa doubles time with kids: Animal sounds to folktales

    Mumbai: From listening to Indian folktales to playing animal sounds, Indian households with young kids who use Alexa at home are two times more engaged than other users. Parents of young kids take Alexa’s help in managing their day-to-day parenting tasks and keeping their kids engaged by asking Alexa for rhymes, stories, games, GK-related questions, and more. Users enjoy the ease and convenience of giving simple voice commands to Alexa in Hindi, English, and Hinglish – making the AI a great aid for parents and a companion for kids.

    Alexa’s ability to produce animal sounds through the Wild Planet skill recently helped save a 13-year-old girl and her 15-month-old niece from a monkey attack in Basti, Uttar Pradesh. By asking “Alexa, kutte ki awaz nikalo”, the girl was able to scare away the monkeys.

    “Parents often tell us how Alexa has become a companion in their parenting journeys. The option to access a number of useful kid-friendly experiences with simple voice commands makes Alexa a great addition for a family with young kids,” said Alexa Amazon India director and country manager Dilip R.S. “While it is a great learning and entertainment tool for kids, Alexa can help parents manage their day-to-day tasks better. Whether it is controlling smart home appliances with voice while juggling numerous tasks or asking for a bedtime story as part of their child’s daily routine, Alexa’s right there to help them.”

    Today, families across India are asking Alexa for information, games, quizzes, music, managing day-to-day tasks, stories, and much more. In fact, weekends are family time with Alexa – last year there was a 15 per cent increase in requests to Alexa over the weekends in requests for music with many of them being for kids’ music. The top five, most popular songs for kids on Alexa are Baby Shark, Lakdi Ki Kathi, Johnny Johnny Yes Papa, Wheels on the Bus, and Twinkle Twinkle Little Star. Indian folktales, like Akbar Birbal, Tenali Raman, and Panchatantra stories, see high interest from customers, especially in Hindi. In 2023, customers asked for these stories on an average of 34 times every hour.

    With numerous voice-first engaging experiences for kids, parents can introduce their children to Alexa smart speakers like Echo Dot or Echo Pop that are safe because of on-device privacy settings and control over personal data usage via the Alexa privacy hub.

    For young parents looking to introduce Alexa to their children, here are some things to try:

    ●  Improve kid’s listening skills and their attention span 
       Kids can listen to bedtime stories in both English and Hindi. Parents can just say, “Alexa, tell me a bedtime story”, “Alexa, open Amazon Storytime”, or “Alexa, बच्चों की कहानी सुनाओ”.

    ●  Engage and entertain them with kids’ music, animal sounds, and nursery rhymes 
       Parents can ask Alexa in English, Hindi, and Hinglish to play popular nursery rhymes including Baby Shark, Lakdi ki Kathi, Nani Teri Morni, and Twinkle Twinkle Little Star. From kids’ music to mainstream hits, parents can put up songs for their kids to dance, sing, and have fun at home.  Introduce them to animal sounds with Wild Planet by just asking, “Alexa, make lion sound” or “Alexa, शेर की आवाज सुनाओ”.

    ●  Encourage curiosity about the world by asking for information 
       Parents can nurture their children’s inquisitiveness by asking Alexa questions about history, science, general knowledge, geography, sports and more. Asking for information is as easy as saying, “Alexa, what is the capital of Spain?”, “Alexa, how far is the sun?” or “Alexa, how do I spell technology?”.

    ●  Make learning fun with conversational games and quizzes 
       Just say, “Alexa, open games for children” and choose from a range of games for kids including Animal Game, Chhota Bheem Adventures, Number Guessing Game, True or False, and more. By asking, “Alexa, open 1-2-3 Math” or “Alexa, teach me English”, parents can help kids apply mathematical concepts and hone their vocabulary and grammar.

  • V-Guard introduces ‘Arizo’: Next-gen melt-resistant eco wires

    V-Guard introduces ‘Arizo’: Next-gen melt-resistant eco wires

    Mumbai: V-Guard, electricals, electronics, and home appliances major, launches Arizo Wires, a path-breaking innovation in electrical wiring technology. Powered by advanced e-beam technology and boasting zero-halogen low-smoke properties, Arizo Wires heralds a new era in electrical safety and sustainability standards, offering consumers unparalleled peace of mind.

    As the Indian Housing Wires & Cables market continues to thrive, projected to reach a staggering 22 – 25,000 Cr (Rs) with a growth rate of 9 to 10 per cent, the demand for safer and eco-friendly solutions is on the rise. Arizo Wires, with its cutting-edge e-beam processing technique, promises to meet this demand head-on, offering a remarkable 75 per cent increase in current carrying capacity compared to conventional FR PVC wires. This advanced technology enhances both the electrical and physical strength of Arizo Wires, making them suitable for 90-degree C continuous operation.  As a result, Arizo Wires are highly heat-resistant, melt-resistant and fire retardant, and significantly reduce the risk of short circuits and fire hazards, thereby ensuring enhanced safety for homes and businesses.

    Furthermore, Arizo wires are crafted from lead-free and non-carcinogenic raw materials, complying with stringent ROHS and REACH standards, and therefore do not emit toxic gases from the insulation during fire accidents. This makes them not only eco-friendly but also a safe choice for consumers.

    With 99.97 per cent pure copper for superior conductivity, Arizo Wires adheres to national and international standards, including the prestigious Conformité Européenne certification (CE). Designed for utmost convenience and durability, Arizo Wires possess flexibility for better installation, while its moisture-defying armour ensures long-lasting performance regardless of weather conditions. Additionally, Arizo Wires are fortified against termites and rodents, further enhancing their longevity and resilience.

    V-Guard Industries Ltd director & COO Ramachandran V commented at the launch, “We are delighted to introduce Arizo Wires, the next frontier in electrical safety and sustainability. With Arizo, consumers can trust that they are investing in a product that not only prioritizes their safety but also contributes to a cleaner, greener future.”

    The launch of V-Guard Arizo Wires took place in a glittering ceremony at Taj Westend Bangalore, alongside two other advanced offerings – SUPERIO+ Eco Safe Wires and ELEGNA MCBs. This further strengthens V-Guard’s electrical portfolio and underscores its commitment to delivering high-quality products while prioritizing safety and sustainability.

  • Canon India launches 4K remote PTZ camera controller & 4K indoor remote PTZ camera CR-N100

    Canon India launches 4K remote PTZ camera controller & 4K indoor remote PTZ camera CR-N100

    Mumbai: Canon India, a leading company in digital imaging solutions, further solidifies its market leadership in India’s video production and broadcasting sector by introducing two advanced products, RC-IP1000 and CR-N100 in India. The RC-IP1000 is a top-of-the-line remote camera system controller for remote video production workflows to meet the needs of broadcast stations and event live streaming. Whereas the CR-N100 is an indoor remote PTZ camera featuring a compact body and pan-tilt-zoom (PTZ) catering to India’s rising need for advanced streaming and video recording technology in spaces like meeting rooms and classrooms.

    Commenting on the newest additions to the brand’s portfolio, Canon India president and CEO Manabu Yamazaki said, “As the volume of video content continues to rise in India, the RC-IP1000 remote controller has been much awaited by the industry as it exemplifies seamless control of remote PTZ cameras and contributes to efficient labor-saving workflows. In fact, the remote controller can easily manage as many as 200 individual camera units at one time. Complementing this, our CR-N100 indoor remote PTZ camera promises superior quality and connectivity, tailored to the diverse needs of educational institutions, corporate settings, and coaching centers. Through such cutting-edge offerings, we strive to redefine remote production, making it more intuitive and accessible than ever before.”

    RC-IP1000 remote camera controller: Enhance ease-of-use for remote production workflows

    The RC-IP1000 is a dedicated controller that provides many functions and easy operation required by remote video production workflows, which will meet the needs of content producers at various work environments including video production at broadcast stations and event livestreaming. The multi-camera management application enables users to batch-configure initial camera settings as well as manage cameras, making it ideal for events that require multi-camera controllers, such as live streaming of university lectures and live broadcasting of concerts.

    Designed for ease of use, the RC-IP1000 features strategically positioned functional buttons and dials, along with a prominent 17.78 cm touch panel, facilitating simple operation. The device supports both IP2 and serial control, enabling remote Pan, Tilt, and Zoom (PTZ) movements. Users can effortlessly configure settings such as focus, exposure, and white balance. Moreover, the RC-IP1000 is compatible with popular broadcast industry standards, offering 12G-SDI input/output for 4K/60P, as well as visual input via IP and HDMI video output. Its touch panel can display feeds from up to nine video inputs sent from cameras via IP, allowing for simultaneous operation of multiple camera units. Additionally, it seamlessly integrates with selected Canon camera models, enabling control of large-scale systems.

    With the multi-camera management application, up to 200 individual camera units can be managed, depending on users’ needs. Conventionally, the registration of usernames, passwords and IP addresses to a camera, and registration of a camera to the controller had to be executed individually for each of the multiple cameras used. With this app, however, these procedures can be executed from a single application system, thus enabling initial configuration of large-scale systems with minimal workload. In addition, the status of all connected cameras can be viewed in a convenient list that enables easier execution of operations such as updating firmware, restarting and initialization.

    CR-N100 indoor 4K remote camera: Versatile partner for visual production, online meetings and live streaming of lectures

    The CR-N100 is an indoor remote camera with a compact body and pan-tilt-zoom (PTZ) capabilities, making it easily installable in spaces like meeting rooms and classrooms. As online meetings, lectures, coaching centers, events, and seminars become increasingly common, there is a growing need for live streaming and video recording technology. With the addition of the CR-N100 to Canon’s lineup of remote cameras, customers now have a greater choice of products that support a wide range of uses, from professional video production to video content usage by enterprises, local governments, and educational institutions.

    The CR-N100 features key devices that leverage Canon’s history of professional camera technology development, including a 1/2.3  type CMOS sensor and a DIGIC DV6 image processing platform that enables 4K/30P high-quality video capture. Additionally, the camera is equipped with a 20x optical zoom lens with a focal length ranging from 29.3 mm to 601 mm, supporting image capture from wide-angle to telephoto for various scenarios. The camera also includes four “scene modes” — portrait, sports, low-light, and spotlight — from which users can choose to create the best possible visual expression based on their subject.

    Users can construct a complete, versatile production environment thanks to the CR-N100’s support for XC Protocol, Canon’s proprietary extended IP designed to control Canon’s video production devices, RTMP for live streaming, NDI®|HX for live visual production, and the SRT Protocol, which is widely used for its high image quality, low latency, and secure video transmission.

    The video interface of the CR-N100 supports IP, HDMI, and the USB Video Class (UVC) transmission standard. This allows the CR-N100 to be used as a camera for web conference systems simply by connecting it to a PC via USB. The camera also supports Canon’s free-of-charge Multi-camera Management Application, enabling batch setting configuration and control of up to 200 cameras, facilitating the efficient operation of large-scale systems in environments such as enterprises, local governments, and educational institutions.

  • The role of emotional branding in fostering customer loyalty

    The role of emotional branding in fostering customer loyalty

    Mumbai: In the world of marketing, where competition is fierce and consumer loyalty is paramount, brands strive to differentiate themselves in meaningful ways. While product quality and features are essential, the true power lies in emotional branding – a strategic approach that transcends mere transactions to foster deep connections with consumers.

    At the heart of emotional branding is the recognition that consumers are not just buying products; they are investing in experiences, identities, and aspirations. A brand becomes more than just a logo or a tagline; it becomes a symbol of trust, consistency, and aspiration.

    Consider the phenomenon of aspirational branding, where consumers are drawn to brands not only for their products but also for what they represent. These brands embody values, lifestyles, and ideals that consumers aspire to, creating a sense of belonging and identity.

    However, emotional branding is not without its challenges. As brands seek to forge emotional connections with consumers, they must navigate a delicate balance between authenticity and sensitivity. What resonates with one consumer may not resonate with another, and missteps can lead to backlash and loss of trust.

    Recent reports highlight the importance of authenticity in emotional branding, particularly concerning health-related claims. Brands must ensure that their messaging aligns with their values and resonates with their target audience without making false promises or misleading statements.

    A prime example of effective emotional branding is Airtel’s campaign, “Har ek friend zaroori hota hai” By tapping into the universal sentiment of friendship, Airtel forged an emotional connection with consumers, positioning itself as more than just a telecommunications provider but as a facilitator of meaningful connections.

    Similarly, Zed Black’s enduring tagline, “Prarthna Hogi Sweekar” strikes a chord with consumers by offering hope and reassurance. By focusing on the emotional significance of prayer rather than the features of their product, Zed Black cultivates a deep emotional bond with consumers, rooted in shared beliefs and values. This tagline has been part of the brand for 15 years now and is popular with consumers globally.

    Nike’s iconic slogan, “Just Do It,” exemplifies the power of emotional branding to evoke feelings of empowerment, confidence, and achievement. For decades, this simple yet powerful phrase has inspired millions to push beyond their limits and strive for greatness.

    In today’s increasingly crowded marketplace, emotional branding emerges as a powerful tool for brands to differentiate themselves and build lasting relationships with consumers. By authentically connecting with consumers on a deeper emotional level, brands can transcend mere products to become symbols of trust, inspiration, and aspiration.

    The effects of emotional branding might be intangible, and brands may use various resources to gauge their effectiveness with the consumer base. Surveys, sentiment analysis, and brand sentiment tracking provide much needed insights into consumers’ psyche, their emotional responses and perceptions of the brand. Additionally, measuring customer retention rates, repeat purchase behaviour, and brand advocacy can indicate the strength of emotional bonds and overall customer loyalty.

    As we navigate the ever-evolving landscape of retail, emotional branding will remain at the forefront of strategy, it is a philosophy that recognizes the profound impact of emotions on consumer behavior. By embracing authenticity, sensitivity, and empathy, brands can harness the power of emotional branding to create meaningful connections that endure beyond transactions and foster unwavering loyalty and trust.

    The article has been authored by Mysore Deep Perfumery House & Zed Black Agarbatti director Anshul Agrawal.

  • Reasons Why Term Plan is Important in India

    Reasons Why Term Plan is Important in India

    Introduction to Term Insurance

    When it comes to securing the future, we are often reminded to plan for unforeseen circumstances. While talking about making investments, things like mutual funds, fixed deposits, and the stock market emerge as top financial options, making us overlook something really important: term insurance. Term insurance is a simple yet powerful tool that holds the key to ensuring your loved ones’ financial security in case something unexpectedly happens to you.

    Think of it like this: You are a contributor towards your family expenses. Have you considered whether your family will be able to manage financially in case of your untimely death? This is when term insurance, with its straightforward promise, offers your family adequate financial support upon demise during the term policy period. Even with that fundamental knowledge, a lack of information and not being aware of the benefits of term insurance can influence your decision to buy one. So, make a smart choice and read further to know all about it.

    What are the Benefits of a Term Insurance Plan?

    Term insurance, in essence, is everything mentioned above. However, the following benefits will catalyse your decision to secure your family’s future with a robust term insurance plan:

    Simple: Term insurance is easy to understand; it is a straightforward life cover without any investment complexities. All you have to do is pay your premiums, and your life is covered for a set period, providing clear benefits for your family.

    Affordable: Even though it is remarkably affordable, term insurance offers substantial financial security for your loved ones. For instance, with as little as ₹500 per month, you can provide your family with a ₹1 crore life cover, ensuring they can manage regular expenses, settle debts, and maintain their lifestyle.

    Tax benefits: With term insurance, you can also enjoy tax benefits, ensuring not just financial security for your family but also savings for yourself throughout the process.

    Peace of mind: Term insurance is the best way to reassure yourself that in your absence, your family will have enough financial support to navigate any challenges that arise, offering you peace of mind and security.

    Financial Planning: None of us know what’s in the future. In the event of an untimely demise, relying solely on investments may not prove a wise decision, as they will not suffice to financially protect your family. A term plan, on the other hand, guarantees a substantial payout for considerably affordable annual premiums, ensuring your family’s financial security.

    Income Replacement: Term insurance acts as a vital income replacement tool, ensuring financial stability for your loved ones in your absence. It provides a reliable source of income to sustain their needs and lifestyle.

    Additional Riders to Strengthen the Policy: Term insurance plans often come with riders that you can choose to boost your basic insurance benefits. You can add them to your term plan by paying a nominal additional premium.

    Return of Premium Option: A pure-term insurance plan offers life cover to beneficiaries upon the insured’s death without providing any maturity benefit. However, you can opt for the return of premium option, which entails higher premiums, ensuring a refund of total premiums paid if you outlive the policy tenure.

    Please note: Taxes, levies, rider premiums, and modal amounts are excluded from the refunded premium.

    We hope this blog helps you understand why term insurance is important and brings an end to your contemplation of the benefits mentioned above. To know more, you can access an easy term guide and make a sound decision about buying term insurance for your family.

  • Homegrown brand Kaveri launches “Love by Kaveri”

    Homegrown brand Kaveri launches “Love by Kaveri”

    Mumbai: ‘Love by Kaveri’, a new venture by Kaveri and the brainchild of renowned designer Kaveri Lalchand, with their ethos of “Love, Starts With You” is pleased to announce its new advent in the fashion and lifestyle industry. With a commitment to affordability,  sustainability, and a passion for exquisite craftsmanship, Love By Kaveri offers a unique blend of ethically sourced apparel and handmade homeware that embodies the essence of love, style, and conscious living.

    From casual anti-fit silhouettes to a variety of crafted accessories like stoles & scarves, handmade jewelry, totes, bags & clutches, Love By Kaveri’s myriad creations and designs are a testament to the brand’s commitment to affordability, and premium quality. Each piece is infused with natural hues, block-resist prints, and dip dyes, showcasing a blend of traditional artistry and contemporary flair.

    ‘Love By Kaveri’ is a perfect expression of love for all things creative, joyous, and beautiful. Influenced by the concept of timeless living, Love By Kaveri’s holiday and everyday range feature expressive styles that pay homage to nature with an abstract finesse. Crafted using sustainable fabrics like cotton, Tencel, and linen for apparel and jute, linen, and raffia for a carefully crafted collection of accessories, each piece and homeware is a perfect blend of individuality and self-expression of sustainable living.

    “I believe in celebrating the beauty of life’s simple pleasures and expressing that joy through our creations,” said founder and designer Kaveri Lalchand. “Love By Kaveri is more than just a brand; it’s a lifestyle staple, a unique blend of sustainability, individuality, and our endeavor to ‘Lovely Living’, and that ‘Love starts with You.’

  • “Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli

    “Innovation is indeed at the core of Dusaan’s strategy”: Simran Kohli

    Mumbai: Dusaan Retail Technologies, popularly known as Dusaan, is a leading online marketplace focused on home decor and was co-founded in 2022 by Simran Kohli and Moulshree Aggarwal. In a span of a year, Dusaan emerged as the fastest-growing e-commerce platform in the industry. Both founders share a common interest in home decor and drive inspiration from their personal experiences during home transformation projects.

    At present, the company features more than 200 brands and has collaborated with over 200 vendors to offer customers a wide selection of premium products. By making premium aesthetically pleasing home decor accessible to everyone, Dusaan aims to become a household name in India. On the other hand, by exploring strategic partnerships with esteemed international brands, it aims to enhance its global presence.

    The company is currently exploring how integrating Artificial Intelligence and other

    emerging technology can enhance their service and customer experience. With an unparalleled online shopping experience showcasing top-tier Indian brands, Dusaan aims to emerge as a brand that reckons with the public and their taste.

    Indiantelevision.com reached out to Dusaan co-founder Simran Kohli, where Kohli talked on lot of ongoing trends in the home decor industry, technological advancement, their integration of artificial intelligence and much more…

    Edited excerpts

    On share the inspiration behind founding Dusaan Retail Technologies and personal experiences influencing its inception

    The inspiration behind founding Dusaan Retail Technologies was deeply rooted in our personal experiences, specifically the challenges we encountered during our home transformation projects. My co-founder, Moulshree Aggarwal, and I recognized a significant gap in the Indian market for a centralized platform catered to premium and affordable home decor needs. This realization sparked our shared passion to revolutionize the home decor industry. Our ambition was to create a one-stop destination that would not only feature curated premium home decor but also embrace and promote a diverse range of brands. This vision was about democratizing access to aesthetically pleasing home decor, thereby transforming the way people shop for their homes. It was also about supporting the growth of local artisans and manufacturers, acknowledging the challenges posed by the vast and largely unorganized Indian home decor industry. Our personal experiences not only inspired us but also drove us to create a platform that would make a significant impact on the industry and support economic growth and cultural preservation. Furthermore, the Indian home decor market, being a multi-billion dollar industry with a large part still unorganized, lacked a comprehensive retail solution that effectively connected consumers with a wide array of products. This presented an enormous opportunity to streamline access, enhance consumer experience, and support the artisan community by bringing their unique creations to the forefront of the retail scene.

    On unique approach or strategy has contributing to your remarkable growth within such a short span

    Our remarkable growth within such a short span can be attributed to our unique approach of leveraging technology to provide a curated and seamless shopping experience, paired with a deep understanding of market gaps and consumer behavior. From the outset, Dusaan has focused on differentiating itself through an easy-to-navigate, user-friendly online platform that offers a curated selection of premium home decor items. This strategy, combined with our emphasis on empowering hundreds of homegrown brands and exploring strategic partnerships with esteemed international brands, has resonated well with our core audience. Additionally, our dedication to quality and the empowerment of brands have played crucial roles in our growth. We have been able to offer our customers a vast product range of more than 25k+ unique items, catering to the aesthetic needs of modern households, which has contributed to our rapid expansion and popularity among a robust customer base. This success also reflects the increasing consumer affinity towards investing in quality home improvements, demonstrating a shift in lifestyle preferences that prioritize well-designed living spaces.

    On Dusaan ensuring the quality and curation of its offerings to maintain customer satisfaction

    At Dusaan, ensuring the quality and curation of our offerings to maintain customer satisfaction is paramount. We accomplish this through a meticulous selection process that involves closely working with our vendors and artisans to ensure that every product meets our high standards of quality and aesthetic appeal. Our team is dedicated to empowering brands by providing them with a platform that values quality and design, thereby ensuring that our customers have access to the best products. Furthermore, we actively gather and incorporate customer feedback to refine and enhance our product range. This commitment to quality and customer satisfaction is at the heart of everything we do, enabling us to maintain a strong and loyal customer base.

    On shedding light on incorporatinng user feedback and technological advancements to enhance the shopping experience

    Innovation is indeed at the core of Dusaan’s strategy, and our recent website revamp is a testament to this commitment. We have incorporated user feedback and technological advancements to significantly enhance the shopping experience. The introduction of a revamped UI/UX design and the emphasis on user-generated content have made our platform more engaging and trustworthy. We have also enriched our website with a wealth of knowledgeable content, including tips and tricks, comprehensive guides, and detailed insights, to empower customers to make informed decisions. Additionally, we’ve implemented features like expert style guides, shop-the-look options, and personalized shopping experiences that cater to each user’s unique tastes and preferences. These features not only make our platform more intuitive but also help in aligning with the evolving needs of our customers, ensuring they find exactly what they are looking for in their pursuit of enhancing their living spaces.

    On the integration of artificial intelligence and other emerging technologies to further elevate customer service and satisfaction

    As Dusaan continues to expand its reach and product offerings, the integration of emerging technologies is a key aspect of our vision to elevate customer service and satisfaction. We are particularly focused on how AI can enhance personalization, offering hyper-personalized product recommendations that improve the shopping experience by analyzing customer data and behavior patterns. This capability allows us to cater specifically to individual preferences and predict future trends and demands, significantly enhancing customer satisfaction and engagement. AI also plays a crucial role in increasing the efficiency of our business operations, aiding our team members in decision-making processes, and speeding up our business cycles. This integration of AI not only positions us at the forefront of technological innovation in the competitive home decor market but also ensures that we continually offer unmatched value and convenience to our customers, significantly enhancing their overall experience with Dusaan.

  • IKKO Art Gallery unveils “Mediums of Enclosed Departures”

    IKKO Art Gallery unveils “Mediums of Enclosed Departures”

    Mumbai: IKKO Art Gallery, an experiential space for art based in Mumbai hosted their first-ever exclusive preview event titled “Mediums of Enclosed Departures”. Curated by Nilesh Kinkale, a renowned experimental contemporary artist, in collaboration with Ikko’s co-founder, Ar. Jasleen Changani, the show was a confluence of paintings and sculptural works from leading artists in the country. The preview explored the intricate interplay between memories and their expression in material explorations.

    IKKO, inspired by Punjabi word Ek meaning One, stands as an artist’s vision from a designer’s perspective. A brainchild of resident artist Narinder Kaur and her daughter, Ar. Jasleen Changani, principal architect at CY Corp, the gallery’s intent is to blend boundaries between art and architecture. Evolving the design process to reshape the discourse on residential redevelopment in Mumbai’s real estate sector is her constant endeavour. The artwork is made from castaway waste keeping in mind the concepts of reuse and recycle.

    Commenting on the occasion of the preview, Jasleen Changani said, “Furthering Ikko’s path to promote art that transcends traditional confinements of visual art discipline. Our space, a black box flooded with natural light and a green envelope, fosters an environment of artistic learning and unlearning, breaking through stereotypical barriers of style and taste. IKKO invites you to immerse yourself in the experience of art, to become ‘one’ with its profound essence. I am honoured and elated to be working with some of the finest names in the industry and it gives me immense pleasure to open the doors of the gallery to Mumbai.”

    “Mediums of Enclosed Departures” is a dialogue between materiality, memory, and identity. It showcases how contemporary artists navigate the intersections of personal experience, cultural history, and social critique. Through their diverse mediums, these artists contribute to a broader understanding of contemporary art as a reflective and reflexive practice, capable of encapsulating complex narratives of change, loss, and resilience. This exhibition, therefore, not only showcases individual talent but also illuminates the collective endeavour of contemporary artists to engage with the world in all its complexity.

    Having worked in Master Architect Geoffery Bawa’s office, Jasleen’s aesthetics were strongly influenced by his legacy of vernacular modern architecture. Integrating green building design principles within an Indian context is her forte. Lessons learnt in Sri Lanka, being mentored by Master Architect Anjalendran further fuelled her endeavour to bring the seamlessness with which Art and Architecture embody the built there, in her work.

    Along with Nilesh Kinkale, artists Smita Kinkale, Vinay Gusain, Rohit Varekar, Sadanand Shirke, Arjun Rathi, Narinder Kaur Gilotra, Ravi Teja Varma, Gurmeet Marwah, Mananpreet Singh Saluja also have their work come together in a homogenous creative alchemy that turns excerpts of life into a more tangible medium of expression.

    CY Corp, the key collaborator of IKKO Art Gallery, co-founded by Milind Changani, Yomesh Rao and Jasleen Changani is a one-stop consultancy firm comprising architects, engineers, valuers, lawyers, project management consultants with a singular focus on real estate design & development. The brand works with some of the leading developers like Godrej, Runwal Group, Shreepati, Lodha Group, Raymond Group and many others to provide consolidated & integrated liaison, design and advisory services on redevelopment and self-redevelopment.

  • Dream11, Tata Group, Jio, My11 Circle, RuPay, CEAT top performers at IPL 2024

    Dream11, Tata Group, Jio, My11 Circle, RuPay, CEAT top performers at IPL 2024

    Mumbai: A day-after recall survey being conducted jointly by Kadence International and Crisp Insights shows that amidst the multitude of brands vying for attention during an IPL game, an individual viewer recalls only three-five brands, underscoring the battle for attention brand face in the IPL. Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands. Surprisingly, mobile screen viewers exhibit better brand recall compared to those watching on larger screens, indicating evolving media consumption habits of the involved viewers of the IPL.

    The survey covers key cities in the catchments of the 10 IPL teams, with male and female respondents aged 15-65. Assessing day-after recall via telephonic interviews, the survey measures the impact seeing a brand as part of the IPL viewing experience has on the audience. Kadence International, a global market research agency specialising in CATI and CAPI-based surveys, is conducting 1500 odd interviews every week for the duration of the IPL.

    Highlights:

    23 per cent of people are tuning into IPL games within the past 24 hours, reaffirming the IPL’s enduring popularity. While IPL is far more popular with men, with as high as 30 per cent of them tuning in to the games, 12 per cent of women are tuning in, too, with as many as 30 per cent actively following the progress of the IPL. The IPL enjoys widespread popularity across age groups, with young adults and seniors equally likely to join and actively follow the tournament.

    The survey identifies the IPL Superfans as devoted enthusiasts who exhibit exceptional dedication to the tournament and have a propensity to watch every game. One in five of the respondents surveyed demonstrated the characteristics of a Superfan. They are twice as likely to have watched a game within the past 24 hours compared to other viewers and express strong emotional attachment to the IPL.

    Superfans constitute the core target for brands interested in the IPL. They make up a fifth of the audience but because they try and follow every game, they make of 44 per cent of the viewers of an individual IPL game. They are more likely to notice brands and more likely to rewards brands for sharing their passion with 74 per cent responding positively to at least one brand’s communication.  

    Almost half of IPL viewers do not have a favourite team; of the rest, 86 per cent are CSK, RCB, KKR, or MI fans. While CSK has the largest fan base, with, for instance, more fans among Delhiites than Delhi Capitals, RCB has the strongest in-catchment following, with 84 per cent of the fans in Bangalore naming it as their favourite team.

    The report assesses the visibility and performance of brands present as tournament or team sponsors and advertisers during IPL matches; highlighting brands recalled by viewers. To date Dream11, Tata Group, Jio, My11 Circle, RuPay and CEAT are the most recalled brands.  

    Commenting on the report, Crisp Insights’ Ritesh Ghosal said that with over 175 brands getting associated with the teams, the broadcast, or the event, getting noticed is a growing challenge for brands. Further, with each mode of association coming at a very different price, assessing return-on-investment for the brand of these modes of association becomes a key input to decision-making. Our survey provides actionable insights to navigate the competitive landscape and capture audience attention effectively and efficiently.

    Commenting on the report, Kadence International’s Aman Makkar said that IPL is not just the biggest sporting event but the most critical window in the marketing calendar for the year. Marketers either buy into the IPL or wonder how to compete for attention while staying out. E-DART IPL’24 aims to provide useful data on how audiences interact with the IPL for all marketers.

    Crisp Insight and Kadence International’s latest report serves as a beacon for brands navigating the competitive landscape of IPL sponsorships, offering actionable insights into audience engagement, brand recall, and the evolving dynamics of fan loyalty. As brands vie for attention amidst the IPL frenzy, strategic alignment with the tournament’s pulse emerges as paramount for sustained visibility and impact.

  • IPL 2024 expected to drive 50 per cent surge in influencer marketing collaborations: Qoruz Report

    IPL 2024 expected to drive 50 per cent surge in influencer marketing collaborations: Qoruz Report

    Mumbai: As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket tournament, it’s a social phenomenon that brings fans together, creating a buzz that goes beyond the cricket field. With the rise of digital platforms, the IPL has become a hotspot for influencers to connect with their audience, sharing moments of thrill, passion, and celebration. This trend is only growing, as highlighted in a recent industry report by Qoruz, which forecasts a 50 per cent increase in influencer collaborations during the IPL 2024 season.

    The report examines the substantial growth seen last year, with influencer mentions during the IPL 2023 season showing a 45 per cent increase compared to 2022. This surge was led mainly by sports influencers, who made up 54 per cent of the influencer collaboration share, followed by those in entertainment, beauty, fashion, and lifestyle. Such dynamic interactions underscore the opportunity for brands to partner with the right influencers, leveraging trending content to enhance brand visibility and connection with audiences.

    Leading the influencer marketing initiatives during the 2023 IPL season, JioCinema achieved remarkable success with a staggering 75 million reach across 77 influencers, setting a new standard for social media engagement. Following closely, Dream11’s collaborations also garnered impressive results with 41 million reach from 15 influencers. Other brands such as Zee Music Company, Gugobet, JeetWin, KFC, Puma, Cricbuz, Adidas, Swiggy, Reliance Foundation, Zomoto, Myntra, and Ubon significantly contributed to the vibrant influencer marketing landscape, each leveraging unique strategies to enhance brand awareness and consumer engagement amidst the cricket excitement.

    Qoruz the co-founder and CEO Praanesh Bhuvaneswar highlights the changing dynamics, “The IPL’s widespread appeal and the engaging content created around it offer a prime opportunity for brands to make significant inroads in terms of visibility and engagement. As social media influencers continue to play a crucial role in shaping the narrative around the IPL, brands that strategically partner with these personalities stand to gain immensely.”

    “The ongoing IPL season transcends the boundaries of cricket, transforming into a cultural phenomenon that captures millions of hearts. It presents a golden chance for brands to engage in innovative storytelling and create authentic connections. Leveraging the right influencers during this vibrant period allows brands to amplify their voice, ensuring their message resonates with the audience’s enthusiasm for the game. With an evident surge in influencer collaborations this season, our focus is on crafting impactful narratives that echo with the audience’s passion, fostering a deeper connection with the cricket-loving community,” said Mothi Venkatesh, Head of Growth at Qoruz.

    The report anticipates a significant rise in influencer marketing activity during the ongoing IPL 2024, with a 50 per cent increase in influencer shoutouts expected. This highlights the growing importance of partnering with the right influencers to connect with fans engaged in the season’s excitement. With the IPL uniting both die-hard cricket enthusiasts and casual viewers, brands have a unique opportunity to leverage influencer marketing and reach a massive audience during this highly anticipated event.