ITV

Category: Marketing

  • Make the most of the cricket fever at Hitchki Stadium

    Make the most of the cricket fever at Hitchki Stadium

    Mumbai – As the excitement of the IPL season sweeps the nation, Hitchki, the popular resto-bar chain with outlets across Mumbai, Bangalore, and Nagpur, is taking the IPL viewing experience to the next level with the introduction of its new campaign – Hitchki Stadium. Coupled with the fusion of creative cocktails like Pehchan Kaun, Jab V Met, and Khulla Sand and eclectic dishes like How’s the Josh, Aakhri Pasta and Chicken Dhinchak guests can witness live screening of matches at all Hitchki outlets.

    The Hic Wicket League presents an interactive spin-the-wheel contest offering guests the chance to win dhamaka offers. Landing on a ‘Full Toss’ can let guests enjoy a complimentary Whiskey Sour, while a ‘No Ball’ lets the winner pick a free chakna to munch on. Scoring a ‘Wide Ball’ will let guests savour delicious Paneer or Chicken Tikka and hitting a ‘Boundary’ will win two refreshing Kingfisher Premium Pints. And if luck favours one with a mighty ‘Six,’ they’ll be treated to 6 Gummy Bear Jello Shots, while a ‘Free Hit’ reward one with 15% off their total bill. On the other hand, the Dhoni Chopper offer caters to groups looking to enjoy the live match experience with friends and family. This offer includes 2 beers and a starter for just INR 777, ensuring a memorable and affordable outing for all. Additionally, guests are encouraged to share their experiences on social media platforms by tagging Hitchkiindia and using the hashtag #Hitchki.

    “We’re excited to spice up the IPL season for our patrons with our irresistible offerings and dhamaka prizes,” said Mirah Hospitality chief advisor & consultant Aji Nair, the parent brand of Hitchki. “At Hitchki, we strive to create unforgettable experiences, and what better way to enjoy the cricket frenzy than with delectable food, signature cocktails, and a chance to win big.”

    Echoing this sentiment, Mirah Hospitality DGM – marketing Reeti Khowal added, “Our goal is to offer not just great cocktails and dishes, but also memorable moments that guests will cherish. With the IPL wheel and our delectable offerings, we aim to create a vibrant atmosphere where guests can celebrate their love for cricket in style. We encourage everyone to join us at Hitchki, indulge in our culinary delights, and spin their way to a winning experience!”

     

  • Aprilia ignites India’s superbike culture with new lineup and brand ambassador John Abraham

    Aprilia ignites India’s superbike culture with new lineup and brand ambassador John Abraham

    Mumbai:Aprilia, a renowned manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market, marking a significant moment for superbike enthusiasts in the country.  The company also announced the appointment of John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this exciting initiative.

    This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences.  From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match.  All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance.

    A Quartet of Unforgettable Machines

    ●   RSV4 Factory:  This is not merely a motorcycle; it’s a track-focused machine meticulously crafted for superior speed. Aerodynamic lines precisely cut through the air, while the powerful V4 engine unleashes unparalleled power. Every twist of the throttle grants access to the exclusive club of riders who chase ultimate velocity.

    ●   RS660:  This offering presents a perfect harmony of sportiness and contemporary design.  The RS660 is not only aesthetically stunning but also a thrill machine built for everyday riding. Aprilia’s rich racing heritage is woven into its DNA, translating racetrack knowledge into an unforgettable street experience.

    ●   Tuono 660:  The Tuono 660 is a powerful machine disguised for urban riding.  Fully adjustable suspension and exceptional power allow you to conquer any cityscape with unmatched performance. It’s a motorcycle that begs to be unleashed on the urban jungle.

    ●   Tuareg 660:  The call of adventure is undeniable, and the Tuareg 660 answers it with aplomb. This robust machine devours any terrain with ease, from twisting mountain trails to sandy deserts. Adventure enthusiasts will find a perfect partner in the Tuareg, a machine that’s as comfortable exploring uncharted territories as it is commanding respect on the road.

    John Abraham joins Aprilia as brand ambassador

    Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador.  This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for. Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts.  He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.

    Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

    Piaggio Vehicles Pvt. Ltd. chairman and MD Diego Graffi commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

    He further added, “Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

    Mr Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey.  John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

    Aprilia’s Commitment to Customer Experience

    Aprilia is actively expanding its touchpoints across India. Through its flagship Motoplex stores, Aprilia offers a curated customer experience and seamless after-sales service. By the end of FY Q1 2024, we aim to have approximately 10 Motoplex showrooms operational across major Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai. Most of these are already welcoming riders, with a few more opening by the end of April 2024.

  • Agrimax Foods unveils Bake&Co.

    Agrimax Foods unveils Bake&Co.

    Mumbai: Agrimax Foods LLP, an ISO 9001:2015 food solutions company, is excited to announce its new brand, ‘Bake&Co.’ This brand is set to redefine the landscape of millet based baked products with its emphasis on health, nutrition, and unmatched taste. Bake&Co.’s launch is supported by the government’s PMFME scheme which aims to boost micro food enterprises across the country.

    Agrimax Foods LLP incorporated with a vision to maximise the agricultural value chain adds value to farmers, processors and consumers. Agrimax Foods believes in directly sourcing the raw materials from the farmers, adding value at the processing stage and meeting the standards of the discerning audience.

    Bake&Co. focusing on ‘Healthy Snacking’ offers a delicious range of healthy baked products, crafted to combine pleasure with wellness. The offerings include: Millet Cookies and Indulgence Cookies. Millet Cookies cater to health-conscious consumers seeking gluten-free, sugar-free, and preservative-free options, made from wholesome ingredients like millets, oats, fruits, nuts, seeds, and natural jaggery. Meanwhile, Indulgence Cookies are perfect for those looking to treat themselves to luxurious, delights that do not compromise on health standards.

    In the near future, Bake&Co. brand will focus on product extensions in millet-based ready-to-eat snacks like savouries, namkeen, breakfast cereals, energy cookies, protein rich cookies and diabetes-friendly cookies etc. India’s millet-based packaged food market is estimated to grow at a CAGR of 9.2 per cent from 2022-32 and is expected to reach $91.1 mn by 2032* and Bake&Co. is ready to be a part of this exciting journey.

    With a presence across India through D2C and e-commerce, Bake&Co. would be present in select retail outlets, vending machines and retail chains across metro cities. Going forward, the brand has plans to export to countries where millet-based value-added products are in high demand.

    The establishment of Bake&Co.’s manufacturing unit, situated at Gautam Buddha Nagar, is facilitated by the PMFME scheme, under which Agrimax Foods received significant support including a subsidy of Rs. 10 lakhs. Department of Horticulture and Food Processing, Gautam Budhha Nagar district horticulture Officer (DHO) Shivani Tomar commented on the scheme’s impact, “The PMFME scheme is designed to empower and elevate local food enterprises. We are thrilled to see Agrimax Foods leverage this opportunity to create a brand like Bake&Co. that prioritizes health and sustainability. Their success is a testament to the scheme’s objective of nurturing enterprises that contribute meaningfully to our economy and the health of our citizens.”

    Agrimax Foods LLP co-founder & chief marketing strategist Monica Kohli Srivastava alluded, “The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India.”

    Monica further added, “We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We’re excited to share our passion for premium, healthy baked goods with our customers.”

  • Mahendra Singh Dhoni invests in EMotorad

    Mahendra Singh Dhoni invests in EMotorad

    Mumbai: Pune-based EV startup EMotorad recently forged a significant partnership with cricket legend and former Indian captain Mahendra Singh Dhoni. His strategic investment will entail equity ownership in EMotorad alongside his new role as the company’s brand endorser.

    Expressing his enthusiasm for this collaboration, Dhoni said, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”

    Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, EMotorad is committed to revolutionising personal mobility solutions. It aims to fill the transportation gap and dent the global e-cycle market share. They are expanding globally,  investing in cutting-edge technology, fostering strategic partnerships, and delivering exceptional quality and value to consumers worldwide.

    EMotorad co-founder and CEO Kunal Gupta said, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet – and who better than MS Dhoni to represent this.”

    In November 2023, EMotorad secured Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This capital was used to bolster its manufacturing capabilities, expand its global outreach, and enhance its R&D facility.

    Beyond its digital footprint, EMotorad boasts a network of over 350 dealers across India and more than 10 EM experience centres. While its roots and base operations are firmly anchored in India, its operations extend across eight countries, showcasing its commitment to global expansion and accessibility.

  • “Influencer marketing is a powerful complement to traditional advertising methods”: Vinay Singh

    “Influencer marketing is a powerful complement to traditional advertising methods”: Vinay Singh

    In the dynamic landscape of the Indian television industry, the evolution of influencer marketing stands as a testament to its transformative power. From its nascent stages of brand endorsements to its current role as a driving force behind performance marketing strategies, influencer collaborations have reshaped how television networks and production houses engage with audiences. In this era of digital connectivity and evolving consumer behaviours, the synergy between influencers and television programming has become indispensable.

    Digixpressions, a digital advertising and marketing solution. With a dynamic approach fueled by a vision for business growth, Digixpressions offers a comprehensive suite of services ranging from digital intelligence to branding assistance, MarTech, and hyperlocal solutions. Specializing in Fintech, E-commerce, banking, and Edtech, Digixpressions boasts an impressive clientele including RBL Bank, Shrekhan, ICICI Bank, UpGrad, Angel Broking, and Kotak Securities. Founded by Vinay Singh and Saqib Khan, Digixpressions has rapidly grown in less than five years, with a team of over 100 professionals serving more than 50 clients across 10 sectors. Their pragmatic approach focuses on tailored solutions, leveraging years of expertise to deliver measurable results and build digital prominence for partners.

    Indiantelevision caught up with  Digixpressions co-founder  Vinay Singh to talk about the intricacies of this symbiotic relationship, exploring trends, successes, challenges, future prospects and much more…

    Edited excerpts

    On influencer marketing has evolving within the Indian television industry, particularly in the context of performance marketing strategies

    Influencer marketing has evolved significantly in the Indian television industry, especially performance marketing. Initially, influencer collaborations were primarily focused on brand endorsements and product placements. As the industry became more data-driven, influencers played a pivotal role in driving specific performance metrics such as viewership ratings, engagement rates, and digital subscriptions. Television networks and production houses now strategically partner with influencers to amplify promotional campaigns, boost audience engagement, and ultimately enhance the performance of their shows or channels.

    On the trends that you have observed regarding integrating influencer marketing into performance marketing campaigns in the Indian television landscape

    One prominent trend is the shift towards micro-influencers with a more targeted and engaged audience base. Television networks are increasingly collaborating with niche influencers who cater to specific demographics or genres relevant to their content. Additionally, we have seen a rise in influencer-led content initiatives where influencers create exclusive behind-the-scenes content, interviews, or interactive experiences to drive viewer engagement and tune-in. Moreover, there is a growing emphasis on data-driven influencer selection and campaign optimization to ensure maximum impact on performance metrics.

    On digital assistance platforms shaping the future of influencer marketing in the Indian television sector

    Digital assistance platforms are poised to revolutionize influencer marketing in the Indian television sector by providing new avenues for content distribution, discovery, and engagement. Influencers have unique opportunities to reach audiences innovatively with the increasing adoption of voice assistants, smart devices, and interactive TV platforms. We anticipate collaborations between influencers and digital assistance platforms to facilitate personalized content recommendations, interactive viewing experiences, and seamless branded content integration within entertainment ecosystems.

    Can you share examples of successful influencer marketing campaigns in Indian television that have effectively boosted performance metrics such as viewership, engagement, or brand awareness

    Amazon India has collaborated with various influencers, including actors and YouTubers, to promote their products and services, boosting sales and brand visibility. Myntra, a leading fashion retailer, has partnered with influencers to create engaging content, enhancing brand engagement and awareness. Flipkart, another major e-commerce platform, has utilized influencers to promote its products, strengthening its brand presence.

    At Digixpressions, we have multiple eCommerce,BFSI brands, which have  achieved performance from influencer marketing. We have set up the right KPI, delivering both around brand visibility and driving a relevant set of traffic, which has been helping in end-funnel clients directly with the brand.

    On influencer marketing complementing traditional advertising methods in the Indian television industry

    Influencer marketing is a powerful complement to traditional advertising methods, which adds a layer of authenticity, relatability, and personalization to promotional efforts. While traditional ads convey brand messages to a broader audience, influencer collaborations enable brands to connect with consumers more personally and hence increase the chances of achieving sales.

    On the challenges that you foresee in implementing influencer marketing strategies within performance marketing campaigns for Indian television shows or channels

    To maintain authenticity and credibility, one challenge is ensuring alignment amongst brand values, content tone, and influencer persona. Additionally, measuring the direct impact of influencer marketing on performance metrics such as viewership or subscription rates can be challenging due to the complex nature of audience behaviour and consumption patterns. As the influencer landscape becomes more saturated, identifying the right influencers who resonate with the target audience and deliver tangible results poses another hurdle.

    On the importance of data-driven decision-making in influencer marketing initiatives within the Indian television space

    Data-driven decision-making is significant in influencer marketing initiatives within the Indian television space as it enables television networks and production houses to identify the most relevant influencers, optimize campaign strategies, and measure performance accurately. By leveraging data analytics tools and audience insights, stakeholders can make informed decisions regarding influencer selection, content optimization, and resource allocation to maximize ROI (return on investment) and achieve campaign objectives.

    On the role of AI and automation in optimizing influencer marketing efforts for Indian television programs or channels

    AI and automation can potentially revolutionize influencer marketing efforts by streamlining campaign management, content creation, and performance-tracking processes. AI-powered algorithms can analyse vast amounts of data to identify high-potential influencers, predict audience preferences, and optimize content strategies in real-time. Automation tools can facilitate seamless collaboration, content distribution, and campaign monitoring, thereby enhancing influencer marketing initiatives’ efficiency, scalability, and effectiveness.

    On Indian television networks or production houses measuring the success of influencer marketing campaigns in terms of performance metrics and ROI

    Indian television networks or production houses typically measure the success of influencer marketing campaigns by tracking key performance metrics such as viewership ratings, audience engagement, social media impressions, website traffic, and conversion rates. ROI is evaluated based on the incremental impact of influencer collaborations on these metrics compared to baseline performance or benchmarks. Advanced attribution models, tracking pixels, and analytics platforms often attribute conversions or actions directly to influencer-driven touchpoints and calculate the return on investment.

    On anticipating influencer marketing strategies evolving to adapt to the changing dynamics of digital assistance platforms and emerging technologies in the Indian television industry

    We anticipate influencer marketing strategies to evolve, by prioritizing personalized, interactive, and immersive experiences for viewers. Influencers may leverage voice-enabled content formats, augmented reality experiences, and AI-powered chatbots to seamlessly engage with audiences across digital assistance platforms. Additionally, we expect deeper integrations between influencer-driven content and smart TV ecosystems, enabling viewers to interact with branded content, make purchases, or access exclusive experiences directly through their devices. 

  • Savsol Lubricants announces Sidharth Malhotra as brand ambassador in major brand revamp

    Savsol Lubricants announces Sidharth Malhotra as brand ambassador in major brand revamp

    Mumbai: Savsol Lubricants, a leading player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, has announced a strategic partnership with Bollywood icon Sidharth Malhotra, who will be associated with the company as its brand ambassador to establish the new and exciting brand identity.

    The collaboration with Sidharth also marks a significant milestone in Savsol’s journey in lubricants and engine oils, as it unveils its cutting-edge Ester Fluid technology under the brand name Savsol Ester 5.

    Sidharth, known for his charisma, youth appeal, acting prowess and versatile career, represents Savsol’s ethos and commitment to enhancing the driving experience by integrating best-in-class technology into its company’s products. His passion for automobiles further strengthens the synergy with Savsol. Under this alliance, Sidharth will be prominently featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.

    Savsol Lubricants president – lubes Vishal Sood said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”

    On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”

    “We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies” said Savsol Lubricants VP – marketing Kamran Siddiqui.

    The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for cutting-edge lubricants and services.
     

  • Excitement high among cricket enthusiasts this IPL: Ipsos IndiaBus IPL survey

    Excitement high among cricket enthusiasts this IPL: Ipsos IndiaBus IPL survey

    Mumbai: With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start from March 22nd 2024, an Ipsos IndiaBus pan India IPL Survey shows at least 1 in 2 urban Indians polled (53 per cent) claim to be following the sporting event. Men’s T-20 annual sporting event in its 17th year, has a run of about 60 days, making it a highly engaging event for cricket lovers.

    Interestingly, more males (67 per cent) claimed to be following the event vis-à-vis females (38 per cent). Though there was not much difference seen across age bands and their interest in the game – 18-30 years (56 per cent), 31-45 years (56 per cent) and 45+ (45 per cent) claimed to be following the IPL.

    Excitement with IPL

    The IPL has struck a chord with the cricket enthusiasts with 88 per cent of those polled (and following the IPL) claiming to be excited about the annual sporting event.

    The excitement was palpable across demographics to the same extent, though among a few cohorts it was a lot higher, particularly the south zone (96 per cent), north zone (93 per cent), metros (91 per cent), tier 2 (92 per cent), tier 3 (95 per cent), high education (92 per cent), self-employed (95 per cent) and 45+ age group (92 per cent).

    Commenting on the findings of the Ipsos IndiaBus IPL Survey, Ipsos India Group Service Line Leader Public Affairs, Corporate Reputation, CSR and ESG Parijat Chakraborty said, “Tata IPL 2024 is this big, 60 day annual big treat for cricket enthusiasts, which has a heady mix of great batting and bowling order – also captured under orange and purple caps – best of cricket, world class players unleashing their prowess under pressure and the short format of cricket, creating a high level of engagement and excitement around this annual fiesta. The stakes are high, and this is one recession proof brand. As the event picks up, those following the game are likely to increase.”    

     Where is the IPL being watched?

    Urban Indians who are extremely kicked about the sporting event claimed to be watching the IPL 2024 across different mediums of access – Television (75 per cent), online/ mobile (49 per cent), OTT platforms (20 per cent) and radio (4 per cent).  33 per cent).

    And if we explore deeper, while TV is the most popular medium for watching the game, more number of respondents from north zone (83 per cent), full time parents and homemakers (84 per cent), SEC B (80 per cent), SEC A (78 per cent), 45+ age group (86 per cent), metros (79 per cent), tier1 cities (79 per cent) said they are watching the game on TV.

    Further, those watching the game on their mobile devices, were largely the self-employed (68 per cent), employed – part time or full time (56 per cent), males (57 per cent), 31-45 years (54 per cent), 18–30-year-olds (51 per cent), high education (58 per cent), living in the metros (56 per cent), from south zone (56 per cent) and west zone (55 per cent).

    The game was being watched on OTT more by those belonging to SEC A (44 per cent), metros (34 per cent), high education (32 per cent) and self-employed (33 per cent).  

     And those catching the game on the radio were largely the self-employed (9 per cent), from tier 1 (9 per cent), west zone (8 per cent), SEC A (7 per cent) and women (7 per cent). Males were a miniscule 2 per cent.            

    The survey also explored the psyche of the IPL enthusiasts, to understand from them the motivations for liking the IPL so much. There is so much noise and chatter around this annual spectacle, which also packs in the best of breed and play in Cricket.

    Why is the IPL liked?

    Urban Indians claimed to be liking the IPL for a plethora of reasons – entertainment (64 per cent), T-20 format (47 per cent) and the team format – of world class players (37 per cent).

    Audiences most kicked about the entertainment aspect were the self employed (76 per cent), from east zone (74 per cent), south zone (72 per cent), SEC A (71 per cent), SEC B (64 per cent), men (64 per cent), women (62 per cent), aged 45+ (67 per cent), 18-30 years (64 per cent), 31-45 years (62 per cent) etc.

    T-20 format was most liked by respondents from SEC A (65 per cent), metros (75 per cent), high education (58 per cent), tier1 (52 per cent), tier2 (50 per cent), west zone (53 per cent) and north zone (50 per cent).  

    And those most enthused about the T20 team format were, SEC A (54 per cent), employed (47 per cent), men (40 per cent), high education (45 per cent), tier 1 (52 per cent), metros (42 per cent), tier 2 (41 per cent), east zone (53 per cent) and west zone (45 per cent).  

     “When the IPL made its debut 17 years ago, conceived by the Board of Control for Cricket in India (BCCI), it was a big draw and it continues to be one of the most anticipated annual sporting events. This year there are 10 teams and 74 matches. Also the matches are aired from evening to night, over 3 hours, making it conducive for cricket enthusiasts to watch the game without disruption. With great cricket, cricket legends, Bollywood, music, cheerleaders and toots, the whole experience is now being called Cricketainment. And the BCCI has set up 50 fan parks in different cities of India, to enhance the whole experience for audiences, bringing the game closer to the fans. Fan parks during the weekends have giant size screens, music, subsidized food for cricket fans to enjoy the IPL at another level,“ added Chakraborty.

    “The 10 teams of Delhi Capitals, Kolkata knight Riders, Lucknow Super Giants, Mumbai Indians, Rajasthan Royals, Chennai Super Kings, Gujarat Titans, Punjab Kings, Royal Challengers Bengaluru and Sunrise Hyderabad are playing 74 matches in 13 cities from March 22nd to May 26th, 2024, making it a visual treat for cricket crazy country like India. With defending champions Chennai Super Kings hosting the opening and closing ceremony, there is a keen interest among south zone fans for the game and across cities and cohorts. With free live streaming of the IPL on Star Sports (TV) and Jio Cinema (internet) it will be about excitement, entertainment and eyeballs, as the IPL keeps getting bigger,” stated Chakraborty.                    

    How is the IPL most watched?

    Urban Indians said they mostly watch the game with family (49 per cent), friends (22 per cent), alone (18 per cent) or with colleagues (9 per cent).

    The survey even drilled it down to the cohorts on how they were watching the IPL – those watching with family were largely full-time parents/ homemakers (75 per cent), women (73 per cent), 45+ age group (62 per cent), SEC A (55 per cent), SEC B (54 per cent), north zone (58 per cent), east zone (55 per cent), tier 1 (55 per cent) and metros (51 per cent).

    Those watching with friends were particularly males (29 per cent), SEC C (32 per cent), south zone (41 per cent), east zone (31 per cent), tier 3 (33 per cent), self-employed (32 per cent) etc.

    Those watching alone were males (23 per cent), aged 45+ (23 per cent), employed (24 per cent), tier 2 (26 per cent), north (21 per cent), south (20 per cent) etc.

    Those watching with colleagues, aged 18-30 years (13 per cent), students (14 per cent), tier 1 (17 per cent), west zone (15 per cent), north zone (12 per cent), et al.

    How we did it

    We ran the survey on Ipsos IndiaBus, our monthly pan India omnibus (which also runs multiple client surveys), using a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. 

  • playR continues to be CSK’s global merchandising partner for 2024 season

    playR continues to be CSK’s global merchandising partner for 2024 season

    Mumbai: In an exciting development, playR will once again collaborate with Chennai Super Kings for the 2024 season. As the global merchandise partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories, enabling CSK fans to showcase their unwavering support for their beloved team.

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his enthusiasm, saying, “We are thrilled to renew our collaboration with CSK. CSK boasts a massive and loyal fanbase, and through this partnership, we acknowledge and respect each and every CSK fan. We at playR are working diligently towards catering to each and every CSK fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a CSK Fan can experience as part of their daily life, year-round.”

    Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

    Established in 2021, playR is committed to inspiring creativity, confidence, and fearlessness in its customers through stylish and unique offerings. From clothing like t-shirts, jackets, and shorts to sports equipment such as bats, balls, and protective gear, playR caters to a wide range of interests. The brand prioritises building lasting relationships with customers and employees, supporting community service initiatives, providing continuous employee education, and giving back to the community. With a vision to become a global leader in lifestyle, sports, and service management, playR continues to push boundaries and deliver excellence.

  • Casio and Toyota unveil G-SHOCK MUDMAN GW-9500TLC edition

    Casio and Toyota unveil G-SHOCK MUDMAN GW-9500TLC edition

    Mumbai: G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, is excited to announce its latest collaboration with Toyota Land Cruiser, a fusion of rugged durability and automotive excellence. Introducing the G-SHOCK MUDMAN GW-9500TLC-1, a timepiece born from the relentless spirit of Team Land Cruiser Toyota Auto Body (TLC) and the iconic toughness of G-SHOCK.

    The GW-9500 stands proudly as the third evolution within the esteemed MUDMAN Series, following in the distinguished footsteps of its predecessors, the GW-9000 and GW-9300. Nestled within the prestigious Master of G series, renowned for its unparalleled resilience, the MUDMAN epitomizes durability in the face of adversity. Crafted to dominate the harshest landscapes, the MUDMAN GW-9500 TLC Edition, with its carbon core guard structure, is engineered to withstand the onslaught of dust, mud, and extreme elements.

    The timepiece embodies the spirit of MUDMAN, renowned for delivering peak performance in the harshest conditions, and reflects the enduring challenge embraced by TLC, a seasoned participant in the Dakar Rally, widely regarded as the toughest race in the world. Designed to capture the feel of racing through desert sands, the sand-colored band is printed with a black splatter pattern that evokes tracks left by speeding racers. The stainless-steel bezel components — a first for a GW-9500 model — are ion plated in black to project a bold fearlessness that exudes both strength and practical luxury.

    Moreover, this exclusive edition, adorned with the TLC team colors — blue, white, and red — enhances the design, with the team logo proudly displays on the band and case back, celebrating the dynamic collaboration between Toyota Auto Body and G-SHOCK.

    This special-edition timepiece is a testament to G-SHOCK and Toyota’s shared commitment to unparalleled quality and thrilling exploration, exemplifying excellence and adventure. Its streamlined and compact profile hosts a sophisticated duplex LCD, providing essential data at a glance for navigating the toughest challenges. With radio-controlled calibration, every second is precise, making it a necessity in the unforgiving realm of extreme racing.

    Priced at Rs 24,995, this timepiece is available at Casio India stores nationwide, or online at https://www.casio.com/in/watches/gshock/product.GW-9500TLC-1/

  • Shisen Fox unveils summer’s hottest eyewear trends

    Shisen Fox unveils summer’s hottest eyewear trends

    Mumbai: Shisen Fox, a new-age premium unisex eyewear brand, launches its latest ‘Summer Metal collection’. With a focus on classic shapes and minimalist design, the collection introduces seven distinct models that exude quiet luxury and timeless elegance.

    Each piece in the collection embodies meticulous attention to detail and precision craftsmanship. From the iconic hexagon, square, and round bridge designs to the Windsor rim and simple temple, every aspect has been carefully crafted to offer a sophisticated, snatched yet understated aesthetic.

    The TORA shades, boast a timeless Panto Shape and exemplify the collection’s ethos with its elegant designs and intricate detailing. Featuring delicate filigree designs on the temple and hand-engraved logos, these sunglasses evoke the craftsmanship of fine jewelry, with each frame undergoing 160 to 180 operations to achieve perfection.

    For those seeking a modern edge, the OKITA sunglasses present hexagon-shaped features that effortlessly blend modern aesthetics with high-class luxury. The RAION shade, on the other hand, is rectangular-shaped and pays homage to classic vintage designs while infusing them with a bold, angular twist, appealing to fashion-forward individuals looking to make a statement.

    Other notable creations of the collection include the SHIKAKU, TOKYO, YAMATO, and FUJI shades, each offering a unique interpretation of timeless elegance and refined style. Whether it’s the clean lines of the SHIKAKU or the oversized geometric shape of the TOKYO, every pair of sunglasses in the collection is designed to elevate and enhance the wearer’s style and persona.

    In addition to their aesthetic appeal, the sunglasses prioritize comfort and durability, with skin-friendly materials and protective lenses ensuring a superior wearing experience. Whether you’re lounging by the pool or strolling along the beach, this collection of sunglasses is your ultimate companion, offering unparalleled style and protection under the sun. From casual outings to formal occasions, the versatility of the collection makes it a must-have accessory for the discerning individual.

    With its latest summer metal collection, Shisen Fox continues to redefine luxury eyewear, offering customers a harmonious blend of sophistication, precision, and timeless style.