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Category: Marketing

  • Navigating Lower Back Pain Treatment Options: What Works Best for You?

    Navigating Lower Back Pain Treatment Options: What Works Best for You?

    1.    Understanding Lower Back Pain

    Lower back pain is a common complaint affecting millions of people worldwide. It can range from mild discomfort to severe, debilitating pain, impacting your daily activities and quality of life. There a different options of treatment options available to help you control and get back to living life to the fullest.

    This blog post will be your guide through the battlefield of lower back pain. We’ll explore various treatment options like back pain support belt, self-care strategies to medical interventions, empowering you to make informed decisions about your path to pain relief.

    2.    Self-Care Strategies for Relief

    The good news is that many cases of lower back pain respond well to self-care strategies. Here are some powerful tools you can wield in your fight against discomfort:

    ●    Rest, but not for too long: While giving your back a break is essential, prolonged bed rest can worsen pain. Aim for short periods of rest followed by gentle movement.

    ●    Heat or ice therapy: Apply heat (heating pad, warm bath) to relax muscles and ease stiffness. In the initial stages of pain, use ice packs (wrapped in a towel) to reduce inflammation.

    ●    Over-the-counter pain relievers: Medications like ibuprofen or acetaminophen can help manage pain and inflammation.

    ●    Maintaining good posture: Practice good posture while sitting, standing, and sleeping to prevent strain on your back.

    ●    Ergonomics: Set up your workspace ergonomically to minimize stress on your back. This may involve using a supportive chair, adjusting your computer monitor height, and taking frequent breaks to move around.

    ●    Gentle exercise: Regular exercise strengthens core muscles that support your back, improving flexibility and reducing pain. Activities like walking, swimming, and yoga are excellent choices.

    3.  Causes of Lower Back Pain

    Various factors can contribute to lower back pain, including poor posture, muscle strain, injury, herniated discs, arthritis, and structural problems in the spine. Understanding the underlying cause is crucial for effective treatment.

    4.  Prevention Strategies

    Preventing lower back pain often involves maintaining a healthy weight, practicing good posture, exercising regularly, and avoiding prolonged sitting or standing. Simple lifestyle adjustments can go a long way in reducing the risk of developing back pain.

    5.  Lifestyle Changes for Relief

    Making small changes in your daily routine can significantly relieve lower back pain. This includes using ergonomic furniture, lifting heavy objects properly, and incorporating gentle exercises and stretches into your routine.

    6.    Treatment Options

    6.1 Medications

    Over-the-counter pain relievers such as acetaminophen or nonsteroidal anti-inflammatory drugs (NSAIDs) can help alleviate pain and inflammation. Your doctor may prescribe muscle relaxants or stronger pain medications in severe cases.

    6.2 Physical Therapy

    Physical therapy aims to strengthen the muscles supporting the spine, improve flexibility, and correct posture. A trained therapist can develop a personalized exercise program tailored to your specific needs.

    6.3 Exercise and Stretching

    Regular exercise, including low-impact activities like walking, swimming, or yoga, can help strengthen the muscles in your back and improve flexibility. Stretching exercises targeting the back and core muscles can also provide relief from tightness and discomfort.

    6.4 Alternative Therapies

    Alternative therapies such as acupuncture, chiropractic care, biofeedback, and massage therapy may offer relief for some individuals with lower back pain. While the evidence supporting these treatments varies, many people find them beneficial in managing their symptoms.

    ●    Acupuncture: Hair-thin needles are inserted at specific points on the body to stimulate healing and relieve pain.

    ●    Chiropractic Care: chiropractic adjustments are joint and spine manipulations that help ease body pain. It can relieve headaches, neck and back pain, and joint pain

    ●    Biofeedback: This therapy teaches you to control your body’s response to pain through relaxation techniques.

    ●    Massage therapy: Massage can help relax muscles and improve blood flow, promoting healing and pain relief.

    7.  When to Seek Professional Help

    If your lower back pain persists despite home remedies and lifestyle modifications, it’s essential to consult a healthcare professional, especially one with expertise like Hansaplast India. They can perform a thorough evaluation, order diagnostic tests if necessary, and recommend appropriate treatment options based on your specific condition.

    8.  Conclusion

    Lower back pain is a prevalent condition that can significantly impact your daily life. By understanding the causes, practicing prevention strategies, and exploring various treatment options, you can find relief and improve your overall quality of life. 
     

  • Space2Grow unveils its vibrant rebranding

    Space2Grow unveils its vibrant rebranding

    Mumbai: Space2Grow (S2G), the visionary social impact consultancy known for its commitment to creating safer, skilled, and empowered communities, proudly unveils its dynamic rebranding. This proud moment not only celebrates S2G’s five years of remarkable contributions to social change but also ushers in a new chapter of innovation, inclusivity, and impactful action. With a rich portfolio of 50-plus cross-sector collaborations and clients spanning diverse sectors, S2G has tirelessly championed the cause of ensuring the safety, skillfulness, and freedom of children and young individuals. Through pioneering digital safety initiatives and inclusive skilling endeavours S2G has positively impacted the lives of over 2,00,000 children and young individuals, equipping them with the awareness and tools needed to navigate the rapidly evolving landscape of the internet securely.

    A journey of empathy and impact

    Founded on the principles of empathy, strategic thinking, and a genuine desire to effect change, Space2Grow has been at the forefront of addressing critical societal challenges. From advocating for digital safety and fighting against human trafficking to empowering the marginalized through skill development, S2G’s journey is a testament to its unwavering commitment to a safer, more inclusive world.

    “In the past five years, our mission has been clear – to bridge the gap between intent and action. Our rebranding is a reflection of our growth, learnings, and the deeper understanding we’ve gained from our work,” shared Space2Grow co-founder and CEO Chitra Iyer.

    Adding to this, National Commission for Protection of Child Rights chairperson Priyank Kanoongo said, “Space2Grow have been associated with us since its inception. Their work especially during COVID of supporting and raising funds for children who lost their parents and in creating safety in the cyber space for children and stakeholders is commendable. I congratulate Chitra Iyer and Anuj Singhal for their relaunching of their brand and wish them luck for continued work in making children safe and empowered.”

    The essence of the new brand

    Embracing a refreshed identity, the rebrand showcases a vibrant colour palette and a redesigned logo that symbolises S2G’s core values. Pink represents the consultancy’s nurturing approach and commitment to women and children, while green symbolizes growth, optimism, and prosperity. The new logo, centred around the idea of safe spaces, encapsulates S2G’s dedication to fostering environments where individuals, particularly children and young adults, can thrive. 
    “Our rebranding is more than a new look. It’s a reaffirmation of our promise to protect, skill, and empower the young and vulnerable. It’s about being bold, fearless, yet caring and empathetic,” explained Space2Grow co-founder and partner Anuj Singhal.

    The path forward

    With the rebrand, Space2Grow is set to deepen its impact across its key focus areas. The consultancy remains dedicated to its ‘Concept to Impact’ framework, translating into tangible societal benefits. Over the past five years, our efforts have catalyzed significant changes such as:

    1   Digital safety initiatives: Over the past five years, our targeted interventions have significantly heightened protections in digital spaces. Our research shows alarming trends: 40 per cent of children meet strangers online, and 60 per cent of these interactions lead to offline encounters. Through landmark initiatives, such as crafting the Child Safety Policy for India’s largest EdTech and establishing benchmarking standards for child safety compliance, we have impacted over 200,000 stakeholders across platforms, setting a robust precedent for digital safety.

    2   Skilling and inclusion efforts: Our innovative skilling models have successfully included marginalised communities, particularly trafficking survivors, into the workforce. These programs have not only provided over 200 survivors with vital life and sector-specific skills but have also prepared them for real-world job opportunities, ensuring their successful reintegration and sustainable independence.

    “Partnering with Space2Grow has been a game changer for Vedantu. Their expertise was crucial in areas we were less familiar with, especially in understanding the unique risks associated with children’s online interactions. With their guidance, we’ve implemented comprehensive policies and trained our teams to prioritise child safety above all. Beyond policy, Space2Grow helped us conduct essential research on children’s internet usage, enhancing our understanding and approach. They also played a key role in extending our CSR efforts to reach underprivileged children. Space2Grow didn’t just advise us; they transformed our philosophy to ensure that child protection leads every decision in our platform’s development. They are true partners, not just in a few projects, but in our ongoing mission to make learning safe and accessible” said Vedantu Innovations Ltd (one of the largest Edtech unicorns in India) co-founder Pulkit Jain.

    “Our commitment remains steadfast: to create a future where every child and young person is safe, skilled, and free. Fast-paced changes – both in the economy as well as in Technology are only creating more reasons to be vigilant and one step ahead. Our new identity is a bold step towards this vision and commitment , inviting partners, stakeholders, and the community to join us in making this dream a reality,” said Iyer. 
    Here is a video where Chitra and Anuj discuss the thoughts behind the brand refresh and their future plans.

    An invitation to collaborate

    Space2Grow extends an invitation to like-minded organisations, investors, and individuals passionate about creating meaningful social change. Whether it’s through partnerships, support, or advocacy, there’s a role for everyone in this journey towards building safer, more inclusive communities.

  • Unlocking net worth with the potential of pre-IPO investments

    Unlocking net worth with the potential of pre-IPO investments

    Mumbai: Do you know that you can invest in some of the most promising and profitable companies in India before they go public? Yes, this is possible through Investing in pre-IPO shares.

    Investing in companies before they go public can be a lucrative opportunity for investors who want to get an early stake in the next big thing. However, finding and accessing such pre-IPO deals can be challenging, especially for retail investors who lack the connections and resources like institutional investors.

    What are pre-IPO investments?

    Pre-IPO shares are shares of a company that are sold to investors before the company launches its initial public offering (IPO). Pre-IPO shares offer a unique opportunity to get early access to high-growth companies and potentially earn huge returns. Pre-IPO investments occur during a company’s growth phase before its stock becomes publicly available after an IPO.

    Pre-IPO investments play a crucial role in unlocking net worth for savvy investors. Let’s explore how:

    1.   High return potential: Investing early in a company’s growth journey can yield substantial returns if the company’s value increases post-IPO.

    2.   Low allotments: Pre-IPO investments offer an opportunity to invest at a discounted valuation before shares become publicly available, avoiding the challenges of oversubscribed IPOs.

     3.  Invest in growth: Many companies choose to stay private for an extended period, and retail investors may miss out on the high-growth phase.

    The following companies show the pre-IPO share price and the expected IPO price of some of the companies that offers, and the potential return on investment:

     1.  CDSL (Central Depository Services Ltd)

    CDSL, a Mumbai-based central securities depository, had a PreIPO price of ₹60. After ~8 years, it’s now trading at ~₹1,800, boasting an impressive average annual return of ~400 per cent. A Rs. 10 lakh investment would now be worth around Rs. 3 crores.

     2.  Anandrathi

    Anand Rathi Wealth Ltd, an Indian wealth solutions company, had a PreIPO price of ₹267. After 3.4 years, it’s now at ~₹4,000, with an average annual return of ~400 per cent. A Rs. 10 lakh investment would now be worth around Rs. 1.5 crores.

     3.  BSE (Bombay Stock Exchange)

    BSE is an Indian stock exchange that allows investors to trade in stocks, equities, mutual funds, commodities, derivatives etc. BSE was available in the PreIPO at an investment price of ₹67.   After the tenure of 7 years, the current price stands at ~ ₹2,860. The investment yielded an impressive average annual return of ~595 per cent. If an individual investor has invested Rs. 10 lakhs, the value is  Rs. 4.2 Crs.  

     4.  Nazara Technologies

    Nazara Technologies, a Mumbai-based mobile gaming company and sports media platform, saw its PreIPO investment price at ₹225. After 1.5 years, the present price stands at ₹650, yielding an impressive average absolute return of ~130 per cent. For an individual investor who invested Rs. 10 lakhs, the invested value now stands at Rs. 28 lakhs.

      5. Tata Technologies Ltd

    Tata Technologies Ltd, an India-based global engineering services company offering product development and digital solutions, had a PreIPO investment price of ₹90. After approximately 3 years, the present price stands at ₹1,100, resulting in an impressive average absolute return of ~380 per cent. For an individual investor who invested Rs. 10 lakhs, the invested value now stands at Rs. 1.2 crores.

    Hot Investments in Pre-IPO

    1.   Studds: Two-Wheeler Helmets and Lifestyle Accessories

    Studds Accessories Ltd is a globally recognized brand specializing in manufacturing two-wheeler helmets and lifestyle accessories. With the strong operational fundamentals, the company has established a monopoly business, exporting to more than 40 countries.

    Financial snapshot (in Rs. Crs)

    The financials of studds accessories for the FY22-FY23 as: In FY22,  Studds Accessories recorded a total revenue of ₹466 crore in FY22 and in FY23, this figure increased to ₹504 crore. The gross profit for Studds Accessories in FY22 stood at ₹201 crore and in  FY23, it improved to ₹239 crore.

    Studds Accessories achieved an EBITDA of ₹57 crore in FY22 and  in FY23, this metric rose to ₹64 crore.  The company’s Profit Before Tax  was ₹40 crore. By FY23, it had increased to ₹47 crore. Studds Accessories’ net income in FY22 amounted to ₹29 crore. In FY23, the net income further improved to ₹34 crore.

    The earnings per share for Studds Accessories were ₹15 in FY22. By FY23, this metric had risen to ₹17. These financials indicate positive growth trends for Studds Accessories during this period.

     2.  National Stock Exchange(NSE)

    NSE is gearing up for its IPO. However, SEBI (Securities and Exchange Board of India) has set pre-conditions for NSE:

     a.  Strengthening technology infrastructure: NSE must ensure glitch-free operations for at least one year.

     b.  Enhancing corporate governance: NSE needs to improve its standards of corporate governance before filing for the IPO.

    Financial snapshot (in Rs. Crs)

    NSE recorded a total revenue of  ₹8,652 crore and in FY22, this figure increased to ₹12,347 crore in FY23. NSE  achieved an EBITDA of ₹6,944 crore in FY22 and  in FY23, this metric rose to ₹10,121 crore.  The company’s Profit Before Tax  was ₹6,810 crore. By FY23, it had increased to ₹10,386 crore. NSE net income in FY22 amounted to ₹5,111 crore.  In FY23, the net income further improved to ₹7,846 crore.

    The earnings per share for NSE were ₹105 in FY22. By FY23, this metric had risen to ₹149. These financials indicate positive growth trends for Studds Accessories during this period.

    Both Studds and NSE represent exciting investment opportunities in the pre-IPO space. Whether you’re eyeing innovative lifestyle accessories or the backbone of India’s stock market, these ventures are worth exploring!

    However, investing in pre-IPO shares isn’t always easy, as it entails uncertainties and regulations. That’s why you need a reliable and trustworthy platform that can help you find, buy, and sell pre-IPO shares in India. So, whether you’re a seasoned investor or just dipping your toes into the investment waters, consider exploring the exciting world of pre-IPO stocks.

    The article has been authored by Planify founder & CEO Rajesh Singla.

  • Boldfit announces partnership with Mumbai Indians this IPL Season

    Boldfit announces partnership with Mumbai Indians this IPL Season

    Mumbai: Boldfit’s partnership with Mumbai Indians marks a significant milestone in the brand’s journey, further solidifying its presence in the realm of sports and fitness. As a brand synonymous with quality, innovation, and performance, Boldfit is set to change the licensing game, with an exclusive line of fitness accessories tailored for the fans.

    Cricket has always been a platform for showcasing exceptional talent and an avenue for promoting a healthy and active lifestyle. With Boldfit’s comprehensive range of products tailored to enhance performance and support fitness goals, Mumbai Indians players and fans alike can expect nothing short of excellence both on and off the field.

    “We are thrilled to join forces with Mumbai Indians, one of the most prestigious cricket franchises. ” said Boldfit CEO Pallav Bihani. “This collaboration aligns perfectly with our mission to inspire and empower individuals to lead a healthier and more active lifestyle. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of sport.”

    Through this partnership, Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise, designed to excite the large fanbase. Fans will have access to a range of products designed to optimise their training regimes and support their favourite team throughout the year.

  • Max rethinks ‘size labels’ and introduces its new youth-centric brand Urban

    Max rethinks ‘size labels’ and introduces its new youth-centric brand Urban

    Mumbai: A fashion conglomerate, Max Fashion announces the launch of Max Urban. Designed exclusively for the country’s burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market, Urban’s bold, progressive aesthetic product line is a reflection of today’s youth-confident, unapologetic and fearless!

    The “Love Labels” brand campaign from Max Urban takes a bold and empowering approach to size and fit. Rather than perpetuating traditional size labels, the campaign dispenses with the concept entirely redefining them as affirmations of self-love and body positivity. The campaign film follows a narrative that celebrates the diverse and ever-changing shapes and sizes of people. The brand aims to help customers find clothes that fit them perfectly, creating a unique shopping experience that uplifts and empowers them. The traditional size abbreviations of “XS,” “S,” “M,” “L,” “XL,” and “2XL” have been reimagined as inspiring labels like “Xtra Special,” “Stunning,” “Magical,” “Lit,” “Xtra Lit,” and “Xtra Xtra Lit.”

    Max Urban president & deputy CEO Sumit Chandna exclaims, “Size labels can be a source of self-confidence and positive self-image for many shoppers, especially youth. We have made efforts to offer a more inclusive range of sizes and to use language that is empowering. At Max Urban, our ‘Love Labels’ campaign transforms size tags into affirmations of self-love, empowering you to feel confident in what you wear.”

    The inaugural Max Urban collection, inspired by casual, vacay prints and tranquil patterns, will be available across the brand’s 500+ dedicated retail stores as well as on the newly launched www.maxfashion.in e-commerce platform. With amazing prices starting from just 199 INR, this collection makes the brand accessible to a wide swath of young shoppers.

    Love Labels will be available at select 50+ stores across major cities, including Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Lucknow, Trivandrum, Calicut, Guwahati, and Bhubaneswar, offering international fashion at great prices. The brand is committed to continually expanding the reach of the Love Labels, with plans to scale up the number of stores in the year.

    As Max Fashion continues to evolve and expand its portfolio Max Urban will play a pivotal role in driving the organisation’s expansion – solidifying its position as a trailblazer in the Indian fashion industry and introducing international styles to the market, championing aspirations of a new generation.

  • Boutique Living marks Earth Day with the Natural Earth collection

    Boutique Living marks Earth Day with the Natural Earth collection

    Mumbai: In celebration of Earth Day, Boutique Living is proud to introduce its latest offering: the Natural Earth Collection. This collection represents a new standard in luxury bedding, showcasing a range of non-sulfur-based, all-organic dyes that are as gentle on the planet as they are on your skin.

    The Natural Earth Collection features dyes synthesized from non-edible agricultural and herbal industry waste, such as leaves and nutshells. One of the most striking features of the Natural Earth Collection is its unique aesthetic.

    Each hue in the “Natural Earth” collection is carefully crafted with dyes that are fully traceable – from natural waste material to the store. Causing zero threat to the environment, these Organic base fabrics are the future of the earth. The resultant fabrics have an effect that seems like a defect to most, while that is the desired look of natural earth dyes. Natural earth dyes resonate with the concept of organic earth, celebrating imperfect perfection.

    Infused with six eclectic shades including White, Medium Cotton, Dark Oak, Dark Forest, and Medium and Dark stone, that are easy on the eye and kind to the planet. Responsibly green and delectably gorgeous, the “Natural Earth” range seems to offer the best of both worlds for eco-conscious buyers!

  • “Nova Dairy has a milk handling capacity of 2.2M ltr per day”: Ravin Saluja

    “Nova Dairy has a milk handling capacity of 2.2M ltr per day”: Ravin Saluja

    Mumbai: The Indian dairy industry stands as a pillar of the nation’s economy, boasting a rich legacy of excellence and innovation. Among its esteemed contributors is Sterling Agro Industries Ltd, a pioneering force renowned for its iconic brands ‘Nova’ and ‘A-One’, revered for their premium quality across households nationwide. Notably, the brand was selected for the sacred Pran Pratishtha ceremony of Ayodhya Ram Mandir on 22 January 2024, affirming its cultural significance and widespread trust.

    With over 30 years of steadfast retail presence and a robust international footprint spanning 33 countries, Sterling Agro remains a cornerstone of India’s dairy landscape. Large institutions and well-known corporate giants are among the company’s preferred bulk customers including Indian Railways, Nestle, ITC Ltd, Air India, etc.

    Indian Television in conversation with Nova Dairy (Sterling Agro Industries Ltd) director Ravin Saluja delved into the brand’s journey over the past three decades; maintaining competitive edge in both domestic and international markets, on catering to large institutions like Indian Railways and more…

    Edited Excerpts:

    On the journey of Sterling Agro Industries Ltd over the last three decades and its differentiating aspect from its competitors

    In the past three decades, there has been a revolution in the dairy industry. A considerable impact was left by the white revolution, which completely changed the scope for quite a lot of budding dairy industries. As for Sterling Agro Industries, I may say that we experienced both — the highs and the lows of this journey, and through this, we got to learn a lot about how things get done in this business. However, the love and trust of our customers, in our products, has been something that has made us what we are today, and we strive to stand up to their expectations even in future.

    On Nova ensuring premium quality across its wide range of dairy products, including the innovative practices or technologies used in the production and processing of your dairy products

    Of course, Nova ensures that its products are prepared in the hygienically cleanest and most advanced ways, standing up to the set parameters of FSSAI. Our three state-of-the-art factories are equipped with the most advanced technologies, which ensures that our products are qualitatively the best in our segment. This is how we work in providing our customers the best-in-class products.

    On Sterling Agro Industries Ltd maintaining its competitive edge in both domestic and international markets

    To be able to satisfy the customer’s needs and wants is a big responsibility. Our supplies span across 33 countries, along with those in our country besides. To maintain our edge in the market, it becomes important for us to be able to attend to the demands of our customers without failing to do so. And when we pass the test, we become certain of our presence in the market beside our competitors.

    On Nova Dairy’s feeling about its ghee being selected as a crucial ingredient for the pran pratishtha ritual at the Ayodhya Ram Mandir, and the significance this held for the company in terms of its cultural and societal impact

    Honestly speaking, it was a moment that filled us with pride and sentiment. Culturally, lord Ram and Ghee share strong ties with the Indian households. Ghee even finds a strong and special relationship with lord Krishna in the Indian landscape. The selection of our ghee for the pran pratishtha gave us a push to perform better and better in keeping firm the trust that our products built up among our customers. And this is a commitment which we are dutifully committed to, which even drives us with zeal and enthusiasm.

    On the unique challenges and opportunities that the dairy industry presents in India, and Nova navigating them

    One of the most important challenges faced by dairy industries today, is that of building up the values of customer satisfaction and trust in the services offered. Our commitment is to offer the best in class products in the most cost-effective range, so that we may continue to delight our customers in the most economical ways.

    On the company staying ahead of market trends and evolving consumer preferences in the dairy industry

    We draw a big picture of the needs of our customers, through their response to our products available in the market. Now that the summer season is around the corner, the preference of the customers would considerably shift towards lassi and buttermilk, along with our other products. In such a condition, Nova Dairy ensures that its customers are served with the best quality lassi and buttermilk, so that they may refresh themselves with these drinks in extremely hot climatic conditions, without having to regret their purchase. This is something which is of earnest importance to us.

    On the company catering to the diverse needs of both individual consumers and large institutions like Indian Railways and Nestle

    Our three large state-of-the-art factories are capable of procuring and processing around two million litres of milk everyday. Such a large quantity of milk helps us in catering to the needs of our bulk consumers, such as Indian Railways and Nestle, as well as our individual customers, that is, the general public. For this purpose, we have a wide segment of products and services through which the customer needs may be kept at the front and may be delivered well.

    On upcoming projects or expansions that Nova has planned for the future

    Nova Dairy has a milk handling capacity of 22 lac litres per day. The milk procurement depends exclusively on seasons. While it is a flush season, the procurement happens to be up to the mark; but when it is an off-season, the procurement happens to revolve somewhere around 30-40 per cent. I think, we would like to take those numbers up, in future.

  • Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces its partnership with two prestigious Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR), as their official grooming partner for the IPL 2024 season. This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative “Groom like a Pro, Play Like a Pro,” aligning seamlessly with the brand’s ethos of excellence and performance.

    As cricket aficionados enjoy the thrilling matches of IPL 2024, Philips India elevates the grooming routines of players and fans alike, urging them to present their best selves on and off the field. This partnership underscores Philips’ dedication to cricketers and individuals, enabling them to achieve a professional trim with our innovative grooming solutions.

    In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament. Additionally, Philips India plans to curate personalized experiences in various cities, featuring contests and events where fans can win exclusive signed merchandise from their favorite players.

    Through these initiatives, Philips India seeks to forge authentic connections between fans and their cherished teams, while reinforcing the brand’s superiority exemplified by the Philips Multigroomer. By inspiring a generation of cricket enthusiasts to groom like professionals, Philips aims to instill confidence that enhances performance, ultimately shaping a new standard of grooming excellence in the realm of cricket.

    Philips Indian Subcontinent, business head – personal health Deepali Agarwal commented, “We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.”

    Expressing their enthusiasm about the collaboration, the owners of Sunrisers Hyderabad and Kolkata Knight Riders shared their thoughts:

    Sunrisers Hyderabad CEO K Shanmugan stated, “We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.”

    Kolkata Knight Riders, CMO Ninda Dey added, “The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.”

  • From stadiums to sightseeing, sports tourism takes centre stage in India

    From stadiums to sightseeing, sports tourism takes centre stage in India

    Mumbai: In recent years, sports tourism has been gaining attention and growing rapidly as a segment in the travel industry. According to industry research, the global sports tourism market is projected to reach $ 1.8 billion by 2030, fueled by fervent fans eager to combine travel with their love of sports.

    Major sporting events have been attracting fans from around the world, showcasing their passion and enthusiasm for sports. According to Booking.com’s Travel Trends data for 2024, 45 per cent of global travellers want to travel for sports and attend events like the World Cup, Paris Olympics, Formula 1. This trend is especially strong in India, where nearly three-quarters (73 per cent) plan to travel for international sporting events in 2024. According to Booking.com’s flight data, India is even among the top 5 Asian booker countries for the upcoming Paris Olympics 2024.

    Domestic Sports Fandom

    Sports fandom isn’t limited to international events. 76 per cent of Indians would travel for local sports competitions and events in their home city or state and 70 per cent expressed interest in travelling for national events like Indian Premier League, Pro Kabaddi, Indian Super League and more.

    Sports as a travel factor

    Booking.com’s Travel Trends data for 2024 also reveals that 23 per cent of Indian travellers consider sporting events when choosing travel destinations. Some of the key motivators that are driving Indians to travel for sports are:

    –          The excitement of the game: 71 per cent of Indians said they would pack their bags to witness their favourite player, team or sport in-person.

    –          Meeting friends or family overseas: 67 per cent of Indians see sporting events as an opportunity to connect with their friends or family living elsewhere.

    –          Connecting with new fans: 65 per cent of Indians travel for a sporting event  to connect with other fans in a new destination.

    –          A reason to holiday: 56 per cent of Indians travel for a sporting event just to make a trip out of the occasion.

    Booking.com country manager India, Sri Lanka, Maldives and Indonesia Santosh Kumar said  “Sports tourism gives travellers an opportunity to combine the joy of exploring new destinations while enjoying their favourite team or players in action, boosting local economies and tourism. Easier visa access, improved connectivity and rising disposable incomes are some of the factors driving this trend. For all sports enthusiasts journeying across India and the world, Booking.com remains committed to enhancing their travel experiences by offering various travel components like rental cars, flights, attractions and unique places to stay to create a comprehensive, integrated itinerary.”

  • Heritage Foods Ltd partners with SIG

    Heritage Foods Ltd partners with SIG

    Mumbai: Heritage Foods Ltd has partnered with SIG to package its beverages in aseptic carton packs. SIG has supplied Heritage Foods Limited with state-of-the-art, highly flexible filling solutions and innovative aseptic packaging, that will help position the company to meet evolving consumer needs.

    Heritage Foods Ltd has installed an SIG XSlim 12 Aseptic filling machine at its manufacturing unit in the Medchal−Malkajgiri district of Telangana. The filling machine can fill 12,000 SIG XSlimBloc carton packs per hour and has the flexibility to fill nine different volume sizes (from 80ml to 200ml) on the same filling line – and it takes less than 15 minutes to complete the volume change. This will help Heritage to reach diverse consumer groups targeting different price points.

    Heritage Foods Ltd vice chairperson & managing director Bhuvaneswari Nara said, “At Heritage Foods, our core promise is to delight our consumers with our products and deliver health and happiness. With the commissioning of the new line from SIG, we will be launching a wide range of products that cater to the numerous taste preferences of our consumers – from sweet and indulging milkshakes, to refreshing spiced buttermilk. We value our partnership with SIG as we share common values of sustainability and convenience.”

    Heritage Foods Ltd executive director Brahmani Nara said, “At Heritage Foods, we strive to continually grow our value-added products and one of the most critical segments for driving growth is the drinkables for us. In the drinkables segment, growth depends on innovation and distribution expansion and the interplay between the two. This is where the new SIG line is going to make a difference. With the filling technology in place, we can create a wider range of drinkables, and the variable pack sizes allow us to have the same product at multiple attractive price points and open up new consumer segments, which was not possible before our partnership with SIG.”

    Like all SIG carton packs, SIG XSlimBloc carton packs have a high share of forest-based renewable materials, a lightweight and space-saving design, are produced using 100% renewable electricity, and designed to be fully recyclable. Heritage Foods Limited will utilize SIG’s packaging solutions to fill a wide range of its beverages. This will include different flavors of lassi, buttermilk, cold coffee, milkshakes, whey-based energy drinks, and UHT Milk.

    IMEA president & general manager at SIG Abdelghany Eladib said, “With Heritage Foods Limited’s strong position in the South Indian market and our innovative packaging solutions, we will be able to diversify the packaging landscape in India. This partnership is designed to boost growth for both companies and will help Heritage Foods Limited gain the flexibility to respond quickly to shifting market demands, while allowing SIG to further expand its presence in the Indian market. We are delighted to partner with Heritage Foods Limited and look forward to a long and fruitful journey ahead.”

    Vandana Tandan, head of markets, India and Bangladesh at SIG: “We are excited to be working with Heritage Foods Limited. By using our advanced and innovative packaging solutions and flexible filling technology, the dairy company is excellently positioned to diversify its offering, respond quickly and efficiently to changing market requirements, and seize the opportunities from the strong demand for on-the-go products that the Indian market is currently experiencing.”