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Category: Marketing

  • DashLoc partners with Godrej to empower local communities

    DashLoc partners with Godrej to empower local communities

    Mumbai: DashLoc, a company in India specialising in hyperlocal discovery and growth, has announced a strategic partnership with Godrej, a renowned name in the appliance industry. This collaboration aims to redefine the retail domain by creating an ecosystem that seamlessly connects Godrej Appliance Stores with local communities, enhancing discovery, engagement, and revenue growth.

    Through this B2B partnership, DashLoc and Godrej are dedicated to empowering local communities with convenient access to appliance-related products. Over the upcoming six months, both entities will work together to leverage digital solutions, enhancing customer engagement and extending the reach of Godrej’s retail outlets. Notably, this strategic endeavour intends to generate organic leads for Godrej and increase their conversion rates effectively.

    Speaking about the partnership,  DashLoc CEO and co-founder Sumit Singh commented, “We are excited to join forces with Godrej to revolutionize the retail experience for both customers and retailers. By leveraging our hyperlocal discovery platform, we aim not only to drive foot traffic to Godrej Appliance stores but also to enhance their online presence.” w

    He added, “In today’s digital age, where consumers rely heavily on online platforms for product discovery and purchasing decisions, leveraging hyperlocal discovery platforms like ours has become imperative for businesses. By availing such services, companies can not only increase their visibility and reach but also stay ahead of the competition by offering personalized and convenient experiences to their customers.

    Godrej head of marketing Swati Rathi expressed enthusiasm, stating, “This partnership with DashLoc aligns with our commitment to innovation and customer-centricity. We are confident that by leveraging DashLoc’s expertise, we will enhance the accessibility of our products to local communities and drive growth for our retail outlets. We look forward to working closely with DashLoc to maximize the benefits of this collaboration and deliver exceptional value to our customers.”

    Through this partnership, DashLoc and Godrej are spearheading a range of collaborative digital initiatives aimed at ensuring the omnipresence of retail outlets. DashLoc will provide services such as listing management, microsites for retail outlets, review management, organic lead generation, call tracking, and lead management, among others. The key benefits of these services include easy connectivity for local communities, dynamic microsites for dealers, and organic lead generation, leading to higher conversions.

    What sets this partnership apart is its focus on creating a sustainable organic digital ecosystem for retail businesses, with a strong emphasis on achieving a high return on investment. DashLoc will play a crucial role in providing ongoing support by supplying relevant local content to engage the community through a partnership with Godrej Inspire Hub shops.

  • Thanos Technologies launches new manufacturing facility and corporate office

    Thanos Technologies launches new manufacturing facility and corporate office

    Mumbai: Thanos Technologies, a pioneer in agricultural drone technology, launched its new corporate office and production facility in Jeedimetla, Hyderabad on 15 April 2024. This strategic expansion is a milestone for Thanos and a major step towards its aim to transform agricultural practices with innovative drone technologies.

    The state-of-the-art facility is a testament to Thanos’s commitment to meet the evolving needs of farmers across India. It boasts an initial annual production capacity of 3000 drones, with plans for further scalability to match the increasing market demands. Additionally, in the last six months, Thanos has doubled its workforce, recruiting experts across various sectors to enhance customer experience, particularly in after-sales service and production and training support. The company is also actively channeling investments into its technology team to bolster and broaden its production capabilities for the development of technologically advanced agricultural solutions.

    “We are thrilled to announce the launch of our production facility and corporate office in Hyderabad. In the last fiscal year, we have witnessed tremendous growth and significant traction in the local market. At present, we are operating in different states of India, and in the current fiscal year we aim to penetrate international markets specifically Southeast Asia and Africa.” said Thanos Technologies founder and chief executive officer Pradeep Palelli.

    As part of the expansion strategy, the company intends to raise its first round of investment to enhance its products with newer technologies, scale up operations, and reach more customers nationally and internationally. Furthermore, Thanos is dedicated to securing certifications for three new agricultural spraying drone models this year, expanding the customer base. The company also plans to deploy its in-house developed mapping drones for agricultural intelligence, offering farmers valuable insights for enhanced crop management.

    Furthermore, with a sales target of 2500 drones for the current fiscal year and anticipated usage of more than 10,000 drones by FY 2026–2027, Thanos is dedicated to promoting sustainable agriculture innovation and empowerment.

  • “MLC has the potential to significantly contribute to the growth and popularity of South Asian cuisine in America’: Abhinav Arora

    “MLC has the potential to significantly contribute to the growth and popularity of South Asian cuisine in America’: Abhinav Arora

    Mumbai: MLC is thrilled to welcome Royal as the signature food partner for a second consecutive season, bringing authentic South Asian flavors to cricket fans across the United States. As an official partner continuing their fantastic commitment to building cricket in America, fans flocked to sample Royal’s authentic South Asian dishes at the matches last summer and that added to a unique atmosphere for professional sports in America

    This recurring collaboration again offers a unique opportunity for Royal to engage with cricket enthusiasts and food lovers alike.

    Indiantelevision.com has caught up with LT Foods America president Abhinav Arora, who provided insights on how an AmericanT20 Cricket tournament is helping in the amplification of food market in America

    Edited excerpts

    On feeling about returning as the signature food partner for the MLC for a second season

    Being an official partner during Cognizant Major League Cricket’s (MLC) inaugural season was a milestone for Royal and we are thrilled to extend our partnership with Major League Cricket for its second year aiming to bring the rich culture, authentic cuisine, and vibrant flavors of South Asia to cricket enthusiasts across the United States. The success of the inaugural season has only fueled our excitement for the upcoming season and the chance to further enhance the cricketing and culinary experience for fans nationwide with a taste of Royal’s delicious basmati rice & Indian food offerings. Royal’s partnership with MLC is the perfect opportunity to showcase our new brand identity and connect with cricket fans on a cultural level, embodying the essence of “the many flavors of you.” Just as cricket brings together people from diverse backgrounds and cultures, our brand vision celebrates this diversity and individuality.

    On this collaboration between Royal and the MLC unique particularly in the context of the American sports scene

    As cricket continues to gain traction in the United States, this partnership introduces an emerging sporting option to American audiences and offers crossover appeal beyond traditional cricket fans.

    Similarly, Royal offers the finest and most authentic Indian ingredients and foods but Indian ingredients need not be confined to making only Indian Foods. Royal aims to create a food community united by the love of authentic and diverse flavors of India.  Through our products, we aim to inspire culinary innovation, connecting people across cultures.

    This partnership represents an exciting opportunity to foster the growth of cricket within the American sports scene while creating a unique sporting experience that combines tradition with innovation and blends sports and cuisine for shared memories.

    On planning to engage with cricket enthusiasts and food lovers during this season’s matches

    During this season’s matches, cricket fans will once again enjoy the opportunity to sample an array of Royal’s best-selling and new product innovations, participate in exciting consumer giveaways and contests, starting on opening night. The experience of high-energy Major League Cricket matches coupled with Royal’s distinctive South Asian dishes delivers fans an authentic taste of India. Royal aims to create memorable experiences for fans both on and off the field, increasing its visibility and appeal among a diverse audience of sports enthusiasts and food connoisseurs alike. In addition to fans sampling Royal’s authentic Indian dishes, we also plan to recognize cricket excellence through sponsorship of the award for MLC’s leading run scorer, with the superstar batters of world cricket set to battle it out for the prize.

    On the MLC contributing to the growth and popularity of South Asian cuisine in America

    MLC has the potential to significantly contribute to the growth and popularity of South Asian cuisine in America by providing a platform for cultural exchange and celebration, especially with its partnership with Royal. As cricket gains traction in the American sports scene through MLC’s second season, it creates opportunities for Royal to showcase the fusion of tradition, cuisine, and cricket, emphasizing the diverse traditions and flavors that make cricket an essential component of South Asian culture. By incorporating South Asian food offerings into the fan experience at MLC matches, Royal can introduce these flavors to a wider audience and foster appreciation among both South Asian and non-South Asian fans alike. The presence of South Asian cuisine at these matches can further elevate the visibility and appeal of these culinary delights, ultimately contributing to its growth into the American culinary landscape.

    On the specific dishes do you offer that resonate particularly well with cricket fans in America

    Royal’s Basmati rice can be paired well with popular dishes that are likely to appeal to cricket enthusiasts including Biryani, Butter Chicken, Chicken Tikka Masala, Chana Masala, Palak Paneer. These classic South Asian dishes are known for their aromatic spices, vibrant colors, and satisfying taste, making them the perfect dish for enjoying a thrilling cricket match. The American fans can also use Royal basmati to prepare a range of sweet dishes like Kheer, Phirni, and sweet Zarda rice to celebrate the win of their favorite teams.

    For a quick and convenient meal when watching cricket matches from home, Royal’s Ready-to-Heat Basmati Rice offers a range of dishes that resonate particularly well with cricket fans in America due to their convenience and authentic flavors. Fans can easily enjoy these flavorful dishes with a convenient 90 seconds preparation, allowing them to enjoy the game while savoring the essence of South Asian cuisine.

    On envisioning this partnership benefiting both MLC and Royal in terms of brand exposure and market expansion

    Our partnership with MLC marked such a significant milestone in the growth and development of cricket culture in the United States during the inaugural season, which was brought to life through the fusion of the exhilarating sport and South Asian cuisine and as we continue to extend our partnership for the second season, this presents a mutually beneficial opportunity for us to increase our visibility and credibility as the number one brand of basmati rice in the U.S. For MLC, aligning with a globally recognized brand like Royal attracts not only cricket enthusiasts but also fans of Royal. Royal’s extended partnership with MLC provides the brand access to unveil its new brand identity with our audience as well as a diverse audience of sports enthusiasts within the American market, offering opportunities for product promotion and market expansion. Royal continues to strengthen its presence in the U.S. and establish itself as the #1 choice for authentic Basmati rice among cricket fans and beyond.

    On the feedback you have received from fans who had the opportunity to sample Royal’s South Asian dishes at previous MLC matches

    Fans who had the opportunity to sample Royal’s South Asian dishes at last year’s MLC matches expressed  appreciation for the authenticity, flavor, and convenience of Royal’s offerings. During the inaugural season, attendees at the stadium were treated to a complimentary “Build Your Own Bowl” game day snack, featuring Royal’s signature basmati rice and an array of toppings, including Green Mango Chutney, Mint Chutney, and Tikka Masala. Many fans praised the quality of Royal’s Basmati rice in our dishes noting its aromatic aroma and fluffy texture. Overall, the feedback reflects a strong cultural connection between Royal’s South Asian dishes and the cricket fans, further solidifying the brand’s association with the MLC fan experience. We look forward to sampling our new innovations again to cricket fans this year! 

  • Gurugram Police verified on Truecaller government directory services

    Gurugram Police verified on Truecaller government directory services

    Mumbai: This integration will empower users to easily identify verified numbers, thereby reducing the risk of falling victim to impersonation scams. In a bid to promote online safety awareness, Truecaller and Gurugram Police will further extend the initiative across the state and support the Utkrisht Society for Safety, a non-profit initiative by Haryana Police. Truecaller is committed to aiding in fostering safety in communication and combating spam and fraud, thereby contributing to a safer digital ecosystem.

    Sharing his thoughts on the partnership, the commissioner of Police, Gurugram, Siddhant Jain, deputy commissioner of police (Cyber Staff), South Gurugram said, “Gurugram Police is actively dedicated to increasing cyber safety awareness and empowering citizens to stay safe online. The ongoing challenges of cyber fraud are concerning, as Gurugram Police receives around 100-120 complaints daily, with an average monthly loss of ₹40 crore due to cyber fraud. To combat this, our collaborative efforts with Truecaller aim to reduce the impersonation of Gurugram Police officials by verifying official numbers through Truecaller’s Government Directory Services. Through the cyber safety training sessions, our mission is to provide citizens with the essential knowledge and skills needed to make informed choices for their protection while harnessing opportunities in the digital world. We look forward to working collaboratively with Truecaller to ensure the safety of citizens in Gurugram and across the state.”

    Sharing his thoughts on the partnership, Truecaller India’s chief product officer and managing director Rishit Jhunjhunwala said, “Truecaller is committed to working with law enforcement agencies and the government to curb online frauds and ensure the cyber safety of citizens. This MoU marks a significant stride in our efforts to work alongside law enforcement in addressing the escalating number of fraud cases, including preventing the impersonation of police officials through verification on the Government Directory Services. We have previously also partnered with other law enforcement agencies such as Delhi Police and Assam Police as part of our initiatives to combat online fraud. Moreover, we are actively engaged in enhancing citizens’ cyber fraud prevention capabilities through cyber safety training programs.”

  • Zomato felicitates winners of the Plastic-Free Orders Packathon

    Zomato felicitates winners of the Plastic-Free Orders Packathon

    Mumbai: Zomato, India’s food ordering and delivery platform, today announced the winners of its ‘Plastic-Free Orders Packathon’, at an event held in New Delhi. Launched in partnership with Startup India, the ‘Plastic-Free Orders Packathon’ was aimed at encouraging innovation in sustainable packaging for food delivery orders. At the event, the 10 shortlisted startups pitched their pioneering solutions to the jury and an audience of over 100 people, including Zomato’s restaurant partners, 14 plus startups, technical experts and sustainability students and enthusiasts. Bambrew, Go Do Good Studio and Frenvi were selected as the top three winners for their solutions and have been awarded prizes worth Rs 10 lakhs, five lakhs, and three lakhs, respectively.

    Over 85 startups from 18 states across the country shared their sustainable packaging solutions that ranged from innovative plastic-free barrier coatings made of materials like seaweed and plant-based gums, compostable carry bags to edible cutlery. 34 of these startups were partially or fully led by women entrepreneurs. The pitches made by the 10 shortlisted startups were judged on the innovative nature of the materials used, their functionality, cost efficiency, design and aesthetics, among others. These startups also got an opportunity to display their sustainable packaging solutions to the audience at a simultaneous exhibition at the event.

    Speaking on the initiative, Zomato chief sustainability officer Anjalli Ravi Kumar said, “We are overwhelmed with the response received on the ‘Plastic-Free Orders Packathon’, an initiative that stemmed as a response to the growing concern over environmental sustainability in the food ordering and delivery industry. Acknowledging start-ups’ pivotal role in catalyzing innovation, we partnered with the Government of India’s flagship initiative Startup India to address this critical requirement. It is inspiring to see startups across the country stepping up with groundbreaking solutions for eco-friendly packaging solutions in the food ordering and delivery industry. The enthusiastic participation of women entrepreneurs underscores the inclusive nature of this initiative, highlighting their pivotal role in shaping a sustainable tomorrow. The ideas showcased by all the startups participating in the event have the power to revolutionise the overall packaging practices, thereby setting a new standard for the industry. We look forward to witnessing the impact of their initiatives in driving a positive change towards a greener future.”

    The jury for the event was composed of Zomato CEO, food delivery Rakesh Ranjan; Hasirudala Innovations co-founder & CEO Shekar Prabhakar; Chaayos co-founderRaghav Verma; Biryani By Kilo founder and CEO Vishal Jindal, and Indian Institute of Packaging director Dr. Tanweer Alam.

    In line with its objective to reduce the carbon footprint of food deliveries, Zomato has implemented multiple initiatives by employing its ‘reduce, recycle, and reward’ approach. The company recently announced its 2030 sustainability goals, committing to 100 per cent plastic-neutral food deliveries every year and 100 million plastic-free orders by 2025. Through initiatives such as defaulting to ‘Do not send cutlery’ on its app, which was introduced in 2021, the company reduced cutlery waste by 1,000 MT within two years of its inception.

    Since FY 23, Zomato has recycled 30,000 MT of plastic waste, 1.5X of the weight used by restaurant partners for Zomato food order deliveries. Zomato has also launched a program to recognize restaurants shifting to plastic-free alternatives, further reinforcing their commitment to sustainability.

  • White partners with Rohit Tugnait to launch White Label

    White partners with Rohit Tugnait to launch White Label

    Mumbai: White, the brand experiences company, is proud to announce a significant advancement in its business expansion efforts within the realm of integrated marketing. Partnering with Vice Media Group former commercial director of Rohit Tugnait. White unveils its latest venture, the “White Label” division to start a new content solution division with the company.

    White Label is poised to cater to the diverse creative, strategic, and production requirements of clients operating in the dynamic video space. The arm will serve clientele with operations spanning across Delhi, Mumbai, and Bangalore, which is where White is operational currently.

    Drawing from Tugnait’s experience of over 22 years across culturally impactful media platforms such as MTV, 101 India, and Vice Media, Rohit Tugnait brings invaluable expertise to White Label. His track record of spearheading some of the biggest IP’s for media houses such as Coke Studio@MTV, and MTV Unplugged, and setting up Virtue (a creative agency borne of Vice), positions him as a visionary leader in content solutions.

    Expressing his enthusiasm about the partnership White Label chief executive officer Rohit Tugnait said “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”

    Speaking on the strategic partnership, White Founder & CEO Vishesh Sahni said “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”

    The division White Label starts operations with immediate effect and is in addition to senior hiring that White has done in the last few months. White brought on industry veteran Ashwini Gadgil as chief people officer for the company; and Liya Belliappa as general manager; to spearhead their Bangalore wing recently. 

  • Why Is A Startup Registration Consultant Required?

    Why Is A Startup Registration Consultant Required?

    If you own a startup then one of the important parts is the business incorporation/registration process. You will have to first decide the type of business structure before registering it. You can choose a business structure from a partnership, sole proprietorship, LLP, or a Pvt. Ltd. Company depending on the type of your business. 

    When you register your company you get limited liability, tax benefits, a legal existence for the company, and regulatory compliances. Company incorporation consultants can help you select the right business structure and help you register your company. Not registering your company can lead to legal issues and unnecessary delays. Depending on the tax implications and your business goals the consultant can help you decide the best business structure for your startup.

    The consultants are well-versed in the regulations, legal procedures, and documentation required for registering a company. The consultants can ensure that your company follows all the laws and rules and thus avoid any legal issues in the future. The consultants can handle all the registration-related tasks and this will give you time to focus on your company.

    Benefits of hiring a business registration consultant

    Hiring a registration consultant will bring many benefits to your startup. They can help you understand and follow the registration process and this will help you save time and effort. They can offer you a wealth of knowledge and experience about the laws and regulations. 

    The consultant will also be aware of the changes in the laws and they can help you ensure that your company is always compliant. They can help to manage your documentation and taxes and keep you organised from the beginning.

    If you try to handle the registration process yourself it can get complex and time-consuming. If you are not aware of the business laws and bureaucracy then it is best to hire a consultant. A business consultant will have the expertise to help you navigate through the process easily. They can ensure that all the paperwork is done accurately and submitted on time. It will also help to eliminate the risk of error.

    How to choose the right business registration consultant?

    When you choose a business registration consultant you should consider their knowledge of the local and international laws, experience and reputation. You should try to find consultants who have handled businesses like yours before as this will help them understand your unique needs. You should make sure that they communicate clearly and are willing to offer services depending on your requirements. You can verify their credentials and find the testimonials of past clients. 

    Many startups have benefited from hiring business registration services over the years. Hiring a consultant and getting your business registered can ensure that your business is protected legally and promotes growth.

    For startups, the main focus is on the products and the marketing strategies. But they should not overlook the registration process. This is where you should hire a business registration consultant to help you register your company. You should protect your inventions, trademarks and intellectual property assets to maintain competitive advantage.

    Right from deciding the business structure to the registration of the company consultants can help you. They can give you advice based on your business needs and help you select the best business structure. If you decide on an LLP then the consultant will help you to register it and get the benefits. The consultant will help you navigate the process of LLP registration in India. You will be able to get your LLP registered in a few days and avoid any legal issues.

    When you register your LLP it will get a legal existence. The documents that are required for registration are identification proof, address proof, name of the LLP, operational scope and others. However, this may differ as per the different business structures and local regulations. Failure to register your LLP can lead to penalties and legal issues. It may also affect your ability to conduct your business.

    Conclusion

    You may have built your startup which may have been challenging enough but you should not forget to select the right business structure and register your company. By hiring the right business registration consultants you can ensure you get a good start and become successful. 

  • “Ab Kaun Rokega reflects our brand’s attitude & personality”: Savita Oil Technologies’ Mohd Kamran Siddiqui

    “Ab Kaun Rokega reflects our brand’s attitude & personality”: Savita Oil Technologies’ Mohd Kamran Siddiqui

    Mumbai: Recently, Savsol Lubricants, a prominent player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, unveiled a strategic partnership with Bollywood star Sidharth Malhotra. Sidharth will serve as the brand ambassador, embodying Savsol’s new brand identity and showcasing its cutting-edge Ester Fluid technology known as Savsol Ester 5.

    On the sidelines of the brand ambassador unveiling event, Indiantelevision.com caught up with Savita Oil Technologies Ltd VP marketing Mohd Kamran Siddiqui to talk about their collaboration with Sidharth, about Savsol Ester 5, and more…

    Edited Excerpts:

    On the decision to collaborate with Sidharth Malhotra as Savsol’s brand ambassador

    We wanted the new range brand backed by cutting edge technology & undergoing a complete revamp to get a jumpstart in elevating the stature of the current brand and have maximum reach and  impact in a short time. And as we know, India has a high population of youth and we wanted to appeal the youth, so somebody who has synergies with the brand values was a perfect fit to be our brand ambassador and we are very happy to announce that Sidharth Malhotra who is a youth icon, loves biking and driving cars and has a passion to excel in his field mirror Savsol’s commitment to delivering superior products and driving experiences to its consumers/category influencers (dealers and mechanics).

    On Savsol Ester 5 with Ester Fluid technology redefining the automotive lubricant market

    Savsol Ester 5 is a range with revolutionary lubricant technology containing Esters that underscores our dedication to delivering exceptional products that cater to the evolving needs of our customers & we are redefining it by offering this cutting-edge technology within the reach of everyday commuters.

    On Savsol Lubricants setting itself apart in the competitive automotive industry

    Today the ambitious daily commuters who depend quite a lot on their vehicle in everyday life sometimes don’t have the time to take adequate care & consideration of their vehicles.

    Hence, a range of superior lubricants with ester fluid technology reduces friction and creates toughest tear-resistant lubricant film for protection against the indiscretions of impatient use and that will be the competitive edge for the brand.

    On the exciting initiatives or campaigns that consumers can expect to see as a result of this collaboration

    “Ab Kaun Rokega” our current campaign idea is a reflection of our brand’s attitude & personality which is backed by superior technology formulated products, so we need to amplify this with our target audience and chanel, but going forward, definitely distinctive campaigns which challenge the current communication norms of the category to come in future.

    On the significance of this partnership in terms of Savsol’s brand evolution and market expansion

    As I said, “Ab Kaun Rokega” as a campaign idea is a reflection of our brand’s attitude & personality which is backed by superior technology formulated products and we want to live this campaign which reflects the attitude of youth of India today and Sidharth will give the required weight to the campaign to amplify and achieve a big impact in short time which will also help in our market expansion.

    On Savsol’s broader vision for innovation and technology in the lubricant industry

    Our vision is to provide cutting edge technology and a top benefit within the reach of everyday commuters and we want to cement our position as a key challenger Indian brand and gain market share.

  • Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey

    Indians have a sense of onus on climate change but live in their own reality: Ipsos’ Earth Day survey

    Mumbai: Ipsos, one of the world’s leading market research companies, releases a 33-country study as part of Earth Day, looking at how attitudes to climate change are changing. Urban Indians believe govt (75 per cent), businesses (75 per cent), individuals (77 per cent) need to act now to mitigate the risk of climate change, at the same time two in three urban Indians (68 per cent) believe the negative impact of climate change is too far off to worry in the present. Further, 68 per cent urban Indians see no rationale in changing their own behaviour in tackling climate change believing it will make no difference.  

    Should developed countries be doing more?

    Two-thirds across 33 countries and 76 per cent Indians think countries like the US, GB, France, Canada and Germany should pay more to solve climate change. At the same time, France and Canada have seen an increase in people feeling they are being asked to sacrifice too much to fight climate change, with both countries now more likely to say this is the case than not.

    Attitudes to climate change and misconceptions

    People do want to help in limiting the effects of climate change. In all countries people are more likely to say if everyone made small changes in their everyday lives this could have a big impact, with at least 77 per cent in India endorsing this view. However, they lack the knowledge on how to do this. For instance, 66 per cent urban Indians believe it is the usage of products that deplete the ozone layer as the biggest contributing factor for climate change, while in actual rank the number one cause was industry, electricity and heat production; number was deforestation, agriculture and other land use changes; and number three was air pollution caused by cars, trucks, planes, trains and ships etc. Further, they overestimate the importance of recycling and underestimate the impact of acts like not having a car or going vegan.

    Incentives for personal action

    Urban Indians say the following would encourage them to take personal actions to fight climate change: Seeing the impact of climate driven weather events in other countries around the world (30 per cent), seeing the impact of climate driven weather events in my country (29 per cent), having easy access to information on the steps which I can take every day (28 per cent) and a financial incentive, or tax cut to allow me to make more environmentally friendly purchases of goods and services (27 per cent).

    Summarizing on the findings of the survey, Ipsos India CEO Amit Adarkar said, “On Earth Day, we are aware of the grim realities of climate change and how it is leading to sudden, unforeseen weather conditions and natural calamities in India. We need to build more awareness around the actions actually needed to offset the impact of climate change. Right now the immediate actions needed are not the ones on the radar of citizens. Indians also tend to underestimate the power of personal actions.”

    https://resources.ipsos.com/GM-GC-2024-04-22EarthDay_W.html

    The “33-country average” reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result. All global numbers cited reflect this 33-country average.

  • DOMS partners with KidZania, launches first ever ‘DOMS Painting Studio’

    DOMS partners with KidZania, launches first ever ‘DOMS Painting Studio’

    Mumbai: DOMS Industries Ltd (DOMS), one of India’s largest Stationery and Art products company, is thrilled to announce its collaboration with KidZania, a well-known indoor theme park offering immersive experiences for children.

    In association with KidZania, DOMS launched its first Painting Studio on 20 April 2024, at Mumbai’s R City Mall. The Painting Studio will now be a vital part of KidZania’s roster. The launch of the Painting Studio, which follows closely on the heels of DOMS Art League, will give young visitors an exciting opportunity to explore their artistic abilities in a dynamic and engaging environment.

    KidZania, known for its diverse array of brands and interactive activities, offers children a chance to role-play various professions that fosters learning through hands-on experiences. The Painting Studio offers a new layer to this immersive learning technique by allowing youngsters to put themselves in the shoes of artists and experiment with DOMS’ bright colour palette.

    Delighted about this collaboration, DOMS Industries MD Santosh Raveshia said, “We’re excited to bring the creativity and joy of painting to KidZania. Our Painting Studio will foster children’s curiosity and creativity in addition to offering them a fun pastime. KidZania gives us the ideal platform to inspire the artists of tomorrow because every ambition needs preparation. DOMS and KidZania are dedicated to bringing creativity into every activity and transforming children’s learning experiences, so we can guarantee that kids will have fun while learning.”

    The DOMS Painting Studio at KidZania will feature a monthly calendar of events based on theme ideas, encouraging children to experiment with different art techniques and express their creativity. DOMS Industries CMO Saumitra Prasad stated “DOMS Painting Studio is committed to providing children with an enriching artistic journey, where they can explore various techniques and ignite their passion for art, nurturing aspirations of becoming artists. We firmly believe in the transformative power of art in children’s development, fostering creativity, imagination, self-expression, concentration, and fine motor skills.”

    “We are delighted with the overwhelming response to the launch of the DOMS Painting Studio,” said KidZania India CMO Rahul Dhamdhere. “This collaboration with DOMS reflects our commitment to providing children with memorable and educational experiences. We believe in the power of art to inspire self-expression and growth, and through this partnership, we aim to empower children to unlock their full creative potential.”