ITV

Category: Marketing

  • “Being a woman and an entrepreneur itself is a challenge in Indian society”: Diksha Jodhani

    “Being a woman and an entrepreneur itself is a challenge in Indian society”: Diksha Jodhani

    Mumbai: Familio is more than just a skincare brand—it’s a testament to its unwavering commitment to redefining the standards of family skincare. Driven by a deep-seated passion for children and a relentless pursuit of excellence, Familio is a one-stop destination for families seeking safe, natural, and cruelty-free skincare solutions for every age group.

    The brand’s journey began with a simple yet profound realization—parents were often left grappling with the dilemma of finding suitable skincare products for their little ones. With a background in finance and a keen understanding of market dynamics, Diksha identified this gap as an opportunity to make a meaningful impact. Thus, Familio was born—a brand built on the pillars of trust, transparency, and innovation.

    Familio CEO & founder Diksha Jodhani, possesses a fusion of business brilliance and profound empathy for children’s well-being. With a master’s degree in Finance and a tenure in tax consultancy, her journey from corporate corridors to entrepreneurial heights was triggered by a moving moment in a supermarket aisle. Witnessing a mother’s struggle to find suitable skincare for her teenage daughter sparked a revelation – a gaping void in the market for trustworthy, age-appropriate products. Determined to bridge this gap, she embarked on a mission to redefine family skincare, envisioning a brand rooted in safety, quality, and compassion.

    Indiantelevision.com had the opportunity to engage with Jodhani, who generously divulged significant insights into her brand and offered valuable perspectives on the skincare industry.

    Edited excerpts

    On sharing some pivotal moment in the supermarket aisle that inspired you to start Familio

    It started when I went to the supermarket to buy hair shampoo for my little niece and was surprised about the fact that there is no specific brand for children above the age of five. And parents in India are highly dependent on commercials brands or still using those baby soaps till years.  Familio India was born out of the need for trustable products for babies, preschoolers, and teens, which are often unavailable in the market. We aim to provide derma tested, natural, cruelty-free products for every age group and to be a one-stop shop for all family skin care needs.

    On balancing your background in finance with your passion for children’s well-being in leading your brand

    Honestly, when you work in one field for example Finance, you become a master of one. But when you are an entrepreneur, you have to be the jack of all.  It’s not enough to be good in one area, you need to know each and every core part of business and lead it in the right direction else your time and money both go to waste. My finance experience helps me a lot in understanding the financial part of my work but it isn’t sufficient to lead an organization. While leading the brand, I learn each and every day. I go out of my comfort zone to learn marketing and other skills. We also learn interpersonal skills while dealing with people. Familio gives me the opportunity just not to grow the brand itself but me as a person too. Balancing is hard, but my passion and determination overpowers it.

    On the specific challenges you encounter when first establishing your brand, and how did you overcome them

    Being a woman and an entrepreneur itself is a challenge in Indian society as we as Indians are not accustomed to see women leading organizations and making something of their own. That was the first challenge and the hardest one. While establishing a brand, there are so many self doubts and confusion in taking the major decisions which will shape your brand in the long run. Having the clarity of mind and right research really helps you to save yourself from a lot of troubles while entering a new field. Secondly, a focused mind and strong determination can be two deciding factors while you have to go through the process. If you have technical knowledge of your industry, you have brownie points, else you need to start from the scratch and work harder than other people.

    On ensuring that your products are not only safe and natural but also effective for different age groups

    First and foremost, we decide what we will put into our end product. The right natural and safe ingredients ensure the product is absolutely safe for children. For better proofing, we get our formulations tested from certified labs to ensure the safety measures are cross checked twice before launching any product in the market.

    On ⁠your thoughts on the skincare, beauty, and personal care product category accounted for over 30 per cent of advertisements that violated the Advertising Standards Council of India (ASCI) code last year

    Advertising is quite a biased concept. Brands have to test the advertisement which suits the likeability of a larger audience. It’s a very thin line violating the standards that’s why it becomes easier. But fairly, brands know the policies very well but the execution is very difficult on a day to day basis. In due course of time, Indian brands will become more responsible.

    On future innovations can we expect from Familio to continue redefining family skincare

    Familio India will be working on the prenatal and postnatal moms as its more neglected area. There are very few brands which provide effective products. And there are a lot of needs of mothers which are not addressed by Indian brands yet. So, hopefully, at the end of the year, we will be ready with our new category.

  • ASICS Athlete Peter Mwaniki leads to victory at TCS World 10K Bengaluru 2024

    ASICS Athlete Peter Mwaniki leads to victory at TCS World 10K Bengaluru 2024

    Mumbai: ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024. The 10K distance is widely regarded as the first milestone in long-distance running where athletes participate to give their personal best performance and others for running experience. The continued association of ASICS India with Procam International as the Official Sports Goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and dynamic competition amongst the runners across levels. ASICS athlete Peter Mwaniki with a remarkable timing of 28:15 minutes emerged as a winner showcasing his phenomenal performance and implacable commitment.

    The event marked a significant milestone for ASICS as the official sporting goods partner, exhibiting the brand’s commitment to providing the best technology-enabled shoes and apparel that includes the limited-edition NOVABLAST 4 with FF BLAST PLUS and FF BLAST PLUS ECO cushioning to create the perfect bounce effect concurrently encouraging softer landings, made with 20 per cent recycled bio content, in addition with superior apparel collection for both men and women to elevate the overall running experience.

    ASICS has experienced substantial growth in the running space across regions, solidifying its position as a preferred choice amongst athletes and fitness enthusiasts worldwide. This wave of movement has built strong running communities across India year-on-year and will continue to inspire more people to experience the uplifting benefits of movement.

    ASICS India and South ASIA, managing director Rajat Khurana said, “We are committed to support and inspire individuals to achieve their fitness goals and embrace a healthier, more active lifestyle through the power of running. With this continued association our focus remains to inculcate the runners about the power of movement to balance their physical and mental well-being. Witnessing 30,000 runners participate in this event is truly inspiring. This record-breaking turnout not only illustrates the growing passion for running in India but also solidifies ASICS’ role in nurturing this vibrant community. With 12 stores in the city and 25 stores in the region, South India remains a priority market for us.”

    Speaking of the collaboration Procam International, Jt, managing director Vivek Singh “It has been an exciting journey to have ASICS as our Official Sports Goods partner for the TCS World 10K Bengaluru 2024. Every year, the brand has set new benchmarks with top-of-the-line event merchandise that is highly sought after by our participants. Together, we are committed to promoting sportsmanship and fitness across the nation.”

    ASICS is leading the Running Movement in India, this phenomenal participation at the TCS World 10K Bengaluru reinforces ASICS’ position as a preferred choice for athletes and fitness enthusiasts in India. In addition to the technology and innovation-leading products, ASICS represents the brand’s commitment to nurturing the running community by giving them access to the ASICS Running Club. Through this initiative, ASICS emphasizes the holistic benefits of movement – not just empowering physical fitness, but also mental well-being which is widely talked about in ASICS global ‘Move Your Mind with ASICS’ campaign. 

  • Oteria launches a digital film; drives awareness about human body’s Circadian Rhythm for skin health

    Oteria launches a digital film; drives awareness about human body’s Circadian Rhythm for skin health

    Mumbai: With its recent entry into the D2C skincare market, Rivpra Formulation’s skin care brand Oteria, today announced the launch of its new brand film, ‘Skincare Symphony with Circadian Rhythm Melody’. In a refreshing melodic spin, the film aims to advocate for holistic skincare practices based on the human body’s Circadian Rhythm, just like the symphonies of a song. Oteria, through its wide product portfolio, encourages customers to opt for skincare which doesn’t feel like a chore but instead allows them to nourish their skin through the day.

    The film, conceptualised and produced by M&C Saatchi has been launched across Oteria’s digital platforms, playing to the tunes of one’s Circadian Rhythm and highlighting each product set to a different rhythm for a different time of the day for 24×7 skincare needs. Oteria’s #PlayingToSkin harnesses the power of Circadian Rhythm which plays a vital role in the overall skin health. The Circadian Rhythm is responsible for functions like cell turnover, collagen creation and UV protection, alongside combating other external stressors. Oteria, with its thoughtfully designed products, enables customers to have fun with skincare without the jargon it surrounds.

    On the launch of the brand film, Rivpra Formulations & Oteria director Vibhor Rastogi shared, “The film is set against the backdrop of a human body’s circadian rhythm and with Oteria, our goal is to heighten the awareness about skincare that suits the needs of one’s skin, 24×7. The film creatively plays to the rhythm of our day, highlighting the key products and ingredients that customers should be using to replenish their skin through the 4 essential zones of the day – such as the All Rounder Skin Cream and White Tea Face Wash for when you RISE, Radiant Kiwi Mist to revitalise your noon SHINE, Plumpy Skin Serum to unwind and CHILL and lastly Time Travel Under Eye Serum that helps to restore right before you YAWN.”

    Furthering Oteria’s commitment, Oteria marketing head Aditi Jain added, “As a brand, we take pride in providing gender-neutral holistic skincare solutions with a comprehensive approach to skin, hair and body care and the film is a testament to that commitment.”

    Behind the visual storytelling, M&C Saatchi February managing director Gopal S Krishnan said, “The idea behind this film is to break away from the usual clutter of overloaded information, filled with jargons and terminologies, before and after feel, et al by the skincare industry. Oteria brand film brings the best of science and nature and makes skincare easy to understand and accessible to all genders. The film’s catchy melody effortlessly takes you through a person’s whole day, by simply following the body’s natural circadian rhythm by using the 4 simple routines of Oteria at the 4 times of the day. Grooving, dancing and singing the protagonist does it all! And gets the most effective results by simply using the right product at the right time. It is only an added pro that the harmony is fun and groovy!”

    Following its debut in the D2C Skincare space, the brand launched 19 products and plans to launch 30 more products by 2026. With these product lines, the company is promoting skin awareness and education about one’s Circadian Rhythm. All Oteria products are available on e-commerce platforms like Amazon, Flipkart, and Oteria’s direct-to-consumer (D2C) platform, www.oteria.com. 

  • Emerging trends in handmade jewellery

    Emerging trends in handmade jewellery

    Mumbai: In a time of mass production and quick change, handmade jewelry represents genuineness and individuality. The fashion industry is constantly changing, and there are many dominant trends that are transforming the jewelry market. This has brought about a new emphasis on sustainability, personalization as well as artisanal craftsmanship.

    This year’s trends in hand-crafted jewelry include a wide variety of styles, ranging from personalized signet rings to vibrant beaded designs. Classic fashion items with a retro twist are returning — for instance, chokers or charm necklaces with updated modern features. Expressions through unique touches like zodiac signs and initials on pendants. Handmade jewelry continues to evolve so that there is always something suitable for any event or preference; these can range from the timelessness of traditional pearl necklaces to trendy clay earrings.

    The main aspect of contemporary jewelry design is personalization and meaningfulness. In today’s world where everyone wants to be unique, people look for accessories that tell their own stories or reflect who they really are. As personalized items can be made according to specific requirements or needs, it is here that handcrafted pieces find their place. Each engraved initial or birthstone used in making these jewels therefore establishes a connection between the wearer and what he/she wears.

    Additionally, sustainability has become an integral part of the jewelry industry too. More people have become conscious of environmental conservation issues hence more brands are adopting eco-friendly practices which attract customers’ attention. Hand-made ornaments fit perfectly into this narrative since most of them are produced out of recycled materials while others may use ethically sourced gemstones thereby supporting fair trade initiatives besides being environmentally friendly. Moreover, its timeless appeal coupled with durable quality makes it last longer than fast fashion items thereby reducing waste streams associated with such disposable products.

    Another trend driving demand for handcrafted jewels is the versatile design options available with these creations. Unlike mass-produced trinkets that follow short-lived styles, handmade ones possess eternal beauty transcending any particular season. From simple chains to bold bangles, these flexible pieces can easily be dressed up or down thus enhancing sophistication levels in various outfits. From casual wear to formal attire all the way into evening gowns – giving them an elegant touch suitable for different occasions while at the same time infusing classiness into any look. Handcrafted jewels forever remain relevant standing the test of time within anyone’s wardrobe whether as everyday essentials or investment buys.

    The digital landscape has played a central role in shaping the trajectory of handmade jewelry. Online business platforms and social media sites have become necessary for growing a brand and getting in touch with customers. Craftsmen of jewelry are able to display their creations to a worldwide audience through visually stimulating content and interactive narratives, thus making connections with potential clients. For example, Instagram and Pinterest allow artisans to show behind-the-scenes looks at their creative process which creates trust among buyers who appreciate authenticity.

    Moreover, e-commerce platforms provide unmatched convenience as consumers can now shop for handmade jewelry from anywhere, they want without having to leave their homes. This ease of access has made it possible for independent artists to reach wider markets without setting up traditional brick-and-mortar stores.

    Handcrafted jewelry represents true artistry paired with an authentic feel that speaks directly to what modern-day shoppers desire most out of their purchases; uniqueness & sincerity. In a world where everything seems mass-produced, one-off items hold special significance because they show appreciation for imperfections as well as individuality. Every piece tells its own story depending on how much detail was put into it or what materials were used – be it wirework so delicate you would think spiders made them or metal hammered by hand till it shines like gold.

    To sum up, there’s been renewed interest in handcrafted ornaments. With more people wanting deeper relationships with brands through products purchased, personalized jewelry is here to stay!

    The article has been written by Boli founder Prerana Jain.

  • India maintains highest national index score despite April 2024 consumer sentiment drop: LSEG-Ipsos PCSI survey

    India maintains highest national index score despite April 2024 consumer sentiment drop: LSEG-Ipsos PCSI survey

    Mumbai: India continues to sit at the top of the consumer confidence index with the highest national index score of 67.0, despite a 5.0 percentage point drop in overall consumer sentiment index in April 2024, according to the LSEG Ipsos primary consumer sentiment index (PCSI).

    Among the 29 countries, India (67.0) and Indonesia (65.1) remain the only countries with a National Index score of 60 or higher.

    Ten other countries now show a National Index above the 50-point mark: Mexico (59.8), Thailand (57.6), the Netherlands (54.8), Singapore (54.6), Sweden (54.5), the U.S. (53.4), Brazil (53.3), Poland (50.3), Great Britain (50.2) and Australia (50.1).

    In contrast, just three countries show a National Index below the 40-point mark: South Korea (39.6), Türkiye (36.8), and Hungary (33.2).

    Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.

    Consumer sentiment lowers in April 2024 for India

    The overall or national index has experienced a drop of 5.0 percentage points in April 2024 for India. Further, consumer sentiment has fallen across the 4 sub indices (the PCSI is an aggregation of four weighted sub-Indices) – the PCSI Employment Confidence (“Jobs”) Sub- Index, is down  6.3 percentage points; the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index is down 6.6 percentage points; the PCSI Investment Climate (“Investment”) Sub-Index is down 6.5 percentage points; and the PCSI Economic Expectations (“Expectations”) Sub-Index has a minor drop of 1.5  percentage points.

    Summarizing on the findings of the survey, Ipsos India CEO Amit Adarkar said, “India continues to show the highest national index score of 67.0 percentage points despite the drop in consumer sentiment this month. There is  lowering of consumer sentiment overall and largely driven by lowering of sentiment for personal finances, investments, jobs and the economy. Consumers are experiencing financial crunch for not only day-to-day running of households but also for savings and investments. We see downgrading of confidence for jobs. End of the financial year for a lot of companies would mean freeze on hiring by India Inc. And it should pick up in May/ June. Further, around this time, the tax burden increases on personal incomes, tightening the tight rope for discretionary spends. Also, it is election time in India. For 2 months no course correction or sops are likely to be announced by the incumbent government.”  

    Sentiment is largely up throughout Europe. Sweden (+3.6 points), Great Britain (+3.1 points), France (2.8 points), and Spain (+2.5 points) all show significant gains this month. For Sweden, this month’s reading is the country’s highest in nearly two years.

    In contrast, sentiment is more mixed in other regions. In the Asia-Pacific region, consumer confidence is up in Thailand (+2.1 points), while India (-5.2 points) shows the largest decline of any country. In Latin America, Argentina (+3.7 points) shows the largest increase among all countries, while sentiment declined sharply in Brazil (-3.5 points).

    The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 29 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between 22 March and 4 April 2024.

  • Weekend Unwind with French Essence’s Nidhi Gupta

    Weekend Unwind with French Essence’s Nidhi Gupta

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have French Essence’s CMO Nidhi Gupta.

    So without a further edo, let’s begin…

    1. Your mantra for life

    Ans: My mantra for life is “Never give up”. It helps me to persevere through challenges, stay resilient in the face of adversity, and always keep pushing forward toward my goals, no matter how difficult the situation is.

    2. A book you are currently reading or planning to

    Ans: Recently, I read the book “Shoe Dog” by Phil Knight. For people who are interested in business or want to know the history behind famous businesses then you should must give a read to this book.  

    3. Your fitness mantra, especially after the pandemic

    Ans: My fitness mantra has always been to practice yoga and go for a morning walk and I continue it till-date.

    4. Your comfort food

    Ans: My ultimate comfort food is popcorn. Whenever I crave for some crunchy food, popcorn is my go-to food.

    5. A quote or philosophy that keeps you going when the chips are down

    Ans: When things get tough, I remind myself that, ‘Do your best, and let God handle the rest. It keeps me focused and optimistic even in the challenging times.

    6. Your guilty pleasure

    Ans: Engaging in shopping is my guilty pleasure. There’s something wonderful about discovering new things and satisfying yourself, even if I know I probably don’t need everything I buy.

    7. The last time you tried something new

    Ans: Last month, I tried bungee jumping for the first time. It was a thrilling experience that pushed me beyond my comfort zone and left me with wonderful memories.

    8. A life lesson you learned the hard way

    Ans: A tough life lesson I learned is that people’s words don’t always align with their actions. It’s been challenging realizing that promises can be broken and intentions aren’t always genuine, and additionally, it taught me to trust actions more than words.

    9. What gets you excited about life

    Ans: I find excitement in the simple joys of life like the beauty of nature and the warmth of human connections. As every new day brings endless possibilities, experiences, and opportunities for growth and exploration, making the journey exhilarating and full of surprises.

    10. What is on top of your bucket list

    Ans: Witnessing the Northern Lights is at the top of my bucket list. It’s a breathtaking natural phenomenon that I’ve always dreamed of experiencing firsthand, and I hope to make that dream a reality one day.

    11. If you could give one piece of advice to your younger self, what would it be?

    Ans: The one piece of advice I would like to give to my younger self is to stay confident. Accept your individuality, believe in yourself, and trust that you have the strength and resilience to overcome any challenge that comes your way.

    12. One thing you would like to change about the world

    Ans: One thing I would like to change about the world is to end poverty. It’s a complex issue that affects millions of people worldwide, and addressing it would lead to a more equitable society where everyone has access to basic necessities and opportunities for a better life.

    13. An activity that keeps you motivated and charged during tough times

    Ans: The activity that keeps me motivated and charged during tough times is reading. Getting lost in a good book helps me to stay away from reality for a while, gain new perspectives, and find inspiration to keep pushing forward.

    14. What lifts your spirits when life gets you down?

    Ans: When life gets tough, listening to good, motivational music lifts my moods. The rhythm and lyrics have a way of uplifting my mood and giving me the strength and motivation to face challenges with a positive attitude.

    15. Your go-to stress buster

    Ans: Spending time with my children is my ultimate stress reliever. Their joy, innocence, and playful energy have an amazing capacity to melt away whatever tension or problems I may have.

  • Redefining event relocation for fashion & corporates in remote realms with AVZA

    Redefining event relocation for fashion & corporates in remote realms with AVZA

    Mumbai: In an era defined by technological advancements and a growing appetite for unique experiences, the realm of event hosting has witnessed a transformative shift. Nowhere is this more evident than in the fashion industry and among corporate entities seeking to make a statement through grand shows and gatherings held in remote locales.

    As the demand for seamless relocation services escalates, management consultants like Vani Gehani, stand at the forefront, orchestrating the convergence of technology and logistics to streamline operations and exceed client expectations.

    Indiantelevision caught up with AVZA management consultant Vani Gehani and talked about the pivotal role of technology in the digitisation era, exploring the latest innovations shaping relocation strategies, and envisioning the future landscape of event hosting in remote areas.

    Edited excerpt

    On technology playing a role in the digitisation era, particularly in the automation of relocation services

    Technology plays a pivotal role in the digitization era, particularly in the automation of relocation services. In logistics, technology has revolutionized cargo tracking through the implementation of GPS trackers, reducing dependency on manual updates from truckers. The use of barcoding ensures precise loading of cargo, minimizing human errors that could lead to costly discrepancies. These technological advancements not only streamline relocation processes but also enhance efficiency and accuracy, crucial for ensuring smooth operations, especially in complex scenarios such as remote locations.

    On the specific technological advancements that have been instrumental in streamlining relocation processes for fashion houses and big corporates organizing events in remote locations

    Specific technological advancements have been instrumental in streamlining relocation processes for fashion houses and big corporates organizing events in remote locations. The deployment of WiFi cameras enables real-time monitoring of precious cargo during remote handling, mitigating the risk of careless handling. Additionally, sensors equipped with alarm systems provide immediate alerts in case of mishandling, ensuring the safety and security of high-value goods throughout the relocation process.

    On the key factors that people consider when evaluating relocation service providers for hosting grand shows in remote places

    When evaluating relocation service providers for hosting grand shows in remote places, key factors such as service levels often outweigh cost considerations. Word-of-mouth referrals play a significant role, as experience and expertise in handling large-scale events in challenging environments are highly valued. Relocation teams must demonstrate the ability to adapt and think on their feet to navigate unforeseen challenges effectively, earning the trust of clients seeking reliable and proactive solutions.

    On the recent innovations or developments in relocation services that have significantly impacted the efficiency and effectiveness of hosting large-scale events in remote areas

    Recent innovations in relocation services, such as moving exhibitions or road shows, have transformed the landscape of large-scale event hosting in remote areas. Initiatives like those undertaken by Nykaa and Zomato exemplify the growing demand for comprehensive logistics support to facilitate such ventures. These innovative approaches require sophisticated relocation strategies to ensure seamless execution and optimal outcomes for all stakeholders involved.

    On foreseeing the future of relocation services evolving in the context of the fashion industry’s increasing preference for hosting events in unconventional or remote locations

    The future of relocation services in the fashion industry is poised for significant evolution, driven by the increasing preference for hosting events in unconventional or remote locations. Emerging trends indicate a shift towards niche experiences and unique venue choices, offering corporates and fashion houses greater visibility and publicity opportunities. Temporary infrastructure solutions, such as temperature-controlled storage and mobile facilities, will play a crucial role in supporting these endeavours, enabling memorable and impactful events in diverse settings.

    On the emerging patterns or trends are evident in the relocation strategies adopted by fashion houses and big corporates for organizing grand shows in remote locales

    Emerging patterns in relocation strategies adopted by fashion houses and corporates reflect a growing emphasis on experiential events and unique venue choices. Rather than traditional venues, there is a notable trend towards exploring unconventional locations that offer distinct cultural, historical, or natural backdrops. This trend aligns with broader industry preferences for immersive experiences that captivate audiences and differentiate brands in a competitive market landscape.

    On these relocation strategies aligning with broader industry trends and consumer preferences in terms of experiential events and unique venue choices

    These relocation strategies align closely with broader industry trends and consumer preferences for experiential events and unique venue choices. In an era where consumers crave authenticity and memorable experiences, fashion houses and corporates are increasingly seeking out distinctive locations that offer a sense of exclusivity and novelty. By tapping into these trends, brands can create immersive brand experiences that resonate with their target audience and drive engagement and loyalty.

    On the challenges and opportunities associated with organizing events in remote locations, particularly in terms of logistics, infrastructure, and local community engagement

    Organising events in remote locations presents both challenges and opportunities, particularly in terms of logistics, infrastructure, and local community engagement. Cultural diversity and unique work cultures require adaptability and sensitivity from relocation teams, while issues such as labour unions, accessibility, and heritage preservation must be navigated carefully. Despite these challenges, remote locations offer opportunities for innovation and creativity, allowing brands to differentiate themselves and create memorable experiences that leave a lasting impression on attendees.

    On your vision and mission for the next three years in terms of providing relocation services for fashion events and corporate gatherings in remote areas

    Over the next three years, our vision and mission for providing relocation services for fashion events and corporate gatherings in remote areas revolve around innovation, creativity, and customer-centricity. We aim to continue pushing boundaries and exploring new frontiers in event hosting, offering our clients unique and unforgettable experiences that capture attention and drive brand success. By staying ahead of industry trends and leveraging cutting-edge technologies and logistical expertise, we are committed to delivering exceptional value and exceeding the expectations of our clients in every relocation endeavour.

  • Dot & Key Skincare announces Shanaya Kapoor as brand ambassador

    Dot & Key Skincare announces Shanaya Kapoor as brand ambassador

    Mumbai: Dot & Key Skincare, a Kolkata-based beauty startup renowned for its innovative and fruit-forward skincare solutions, has announced its collaboration with Shanaya Kapoor, marking a significant milestone in both the brand’s journey and Shanaya’s burgeoning career. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of Dot & Key – a commitment to effective skincare rooted in potent actives.

    As the first brand ambassador for Dot & Key, Shanaya brings a sense of novelty and excitement, bridging her upcoming star power with the brand’s fruit-forward approach. The partnership signifies a union of elegance, efficacy, and innovation, resonating deeply with young millennials, the brand’s target audience.

    “I am super excited to become the face of Dot & Key Skincare. Dot & Key’s products have seamlessly integrated into my daily skincare routine. As someone who has always incorporated homemade fruit treatments into my skincare regime, Dot & Key’s fruit-infused products have made my routine hassle-free and effective. I can’t wait to share my skincare experience with all.”

    Founded by husband-wife duo, Suyash Saraf & Anisha Saraf, Dot & Key launched in 2018, with a vision to provide the key solutions to the missing dots in the skincare routine.

    Dot & Key co-founder Suyash Saraf expressed his enthusiasm, stating, We are extremely happy to welcome Shanaya Kapoor to the Dot & Key Skincare family. Her energetic personality, coupled with her true passion for skincare and fruit-based beauty, perfectly syncs with our brand ethos.

    With Shanaya’s endorsement, Dot & Key reinforces its position as a trailblazer in personal skincare, offering a comprehensive portfolio of skincare essentials like sunscreen, moisturizers, face washes, lip balms, and beyond.

  • Fabindia unveils Celebrate Everyday summer theme

    Fabindia unveils Celebrate Everyday summer theme

    Mumbai: Fabindia a lifestyle brand, has launched its latest umbrella theme for the summer, capturing the mood of Celebrate Everyday. It’s about living in the moment, cherishing the hustle and bustle of daily life, whether be it for work or play and all the little moments of our life.

    This collection highlights gentle pastels to earthy shades, elegant craftsmanship, and the easygoing comfort we all need. It’s light, airy, breezy and ready for summer! With capsule collections for different aspects of your wardrobe and home, they present three key offerings- Indian Summer, Elemental and PLaY.

    Elemental- Western Wear Summer’24

    Showcasing the harmony between contemporary fashion and timeless traditions, earthy tones, fluidity, warmth and breathable fabrics rule this campaign. With the ever-growing popularity of Fabindia’s western wear collection, this edit seamlessly integrates nature-inspired designs into contemporary Western Wear, with something for every style aesthetic. With each piece telling a story of artisanal crafts, women can explore a range of silhouettes for dresses, prints and embroideries on shirts, tops and more. Men can browse through a myriad of options for fabric, prints and colours for their summer shirts.

    Indian Summer- Ethnic Wear Summer’24

    This collection encapsulates Fabindia’s most loved kurtas for men and women, saris, dupattas and intricate jewellery. This is your summer diary, your everyday go-to essentials, it speaks to you on a day-to-day basis. It’s a take on familiar elements of summer reflected in comfortable ethnic wear. With motifs inspired by the Peepal tree and enchanting florals, light pastel shades woven in cotton are what you will find, with styles for the entire family.

    PLaY by FabHome

    Limitless possibilities! That’s the theme for your home this season. PLaY by Fabhome encourages everyone to embrace their inner interior designer, mixing and matching cushions, curtains, throws, bed linen and table settings. Your home is your playground and every aspect of your personality should shine through. The collection caters to the ever-changing moods and aesthetics of your home during the summer.

    Speaking about the ‘Celebrate Everyday’ collection, a Fabindia spokesperson said – “We want people to look at Fabindia as an everyday solution, not just for weddings, festivals and special occasions, but as a one-stop-shop where everyone, from adults to kids, can find something they identify with every day. This collection has its own identity with inspiration taken from the moments we all experience every day, which is woven into its fabric. This makes it stand apart from the rest.”

  • HARMAN & Tata strengthen partnership with HARMAN Ignite platform launch

    HARMAN & Tata strengthen partnership with HARMAN Ignite platform launch

    Mumbai: HARMAN today announced that Tata Motors, an automobile manufacturer, has selected the HARMAN Ignite Store as its in-vehicle app store, bringing easily accessible, reliable and safe mobility experiences to more customers across a new geographical region. For the past decade, HARMAN and Tata Motors have collaborated to deliver cutting-edge intelligent cockpits and car audio products in India, with HARMAN’s R&D and manufacturing facilities in India playing a pivotal role in meeting the demands of Tata Motors’ expanding market presence.

    HARMAN Ignite Store is a safe and secure automotive platform, fully compliant with Android Automotive Operating System (AAOS) standards that connects OEMs with developers to provide consumers unique in-vehicle digital experiences. Consumers can connect with their favorite digital services in the car, through an intuitive, safe, and secure interface. With HARMAN Ignite Store, OEMs and developers can realise lucrative digital revenue streams via new business models creating a stand-out and personalized driver experience for their customers. OEMs remain in control of the app catalogue, the app store’s look and feel, and the commercial relationship with the end-user.

    Through the new partnership with Tata Motors, the HARMAN Ignite Store is powering Arcade.ev, the automaker’s recently launched built-in app suite available in the market-leading Nexon.ev, India’s best-selling SUV, as well as in the Punch.ev. The list of apps will be continuously extended. The initial content partners include Gaana, Jio Saavn, Jio Pages, Beach Buggy Racing, TuneIn RadioPocketcasts, DASH Radio, Radioline, Trebble FM, Gaming and Video Apps.

    “We are delighted to collaborate with Tata Motors and bring India its first integrated in-vehicle app store,” said HARMAN International senior director of HARMAN Ignite Store Jens Beckmann. “HARMAN Ignite Store continues to bring unique in-vehicle app experiences from our developer partners — delivering on what consumers expect, today.”

    “Our relationship with HARMAN allows us to keep consumers connected to the content that is most important to them, while also delivering experiences that enhance their drive,” said Tata Motors chief product officer for EV Anand Kulkani. “Our customers want to bring their digital lives along with them on the road, with HARMAN Ignite Store our new Nexon.ev and Punch.ev vehicles deliver that for them, seamlessly.”

    HARMAN Ignite Store is designed to meet the rigorous demands and standards of the automotive environment — a value proposition that HARMAN calls ‘Consumer Experiences. Automotive Grade.’ It brings OEMs and Android developers together to make in-vehicle experiences easily accessible, reliable, and safe while providing OEMs and developers the opportunity to monetize these high-quality experiences throughout the lifetime of the vehicle.