Category: Marketing

  • From vision to reality: Strategies for turning entrepreneurial dreams into successful ventures

    From vision to reality: Strategies for turning entrepreneurial dreams into successful ventures

    Mumbai: The dream: In the pursuit of entrepreneurial success, the path from dream to reality is riddled with challenges and triumphs. As Mr. APJ Abdul Kalam aptly put it, “Dream is not the thing you see in sleep, but is that thing that doesn’t let you sleep.” These words resonate deeply with those who dare to dream and tirelessly strive to turn their visions into tangible achievements. Among them stands Akmal Sheriff, the managing director of Wonder Valley Recreations & Hospitality commonly known as Area 83 and Aura, offering invaluable insights into the strategies essential for transforming entrepreneurial dreams into thriving ventures.

    Setting the stage:

    Many aspiring entrepreneurs stumble at the outset due to two common pitfalls: impulsive actions and premature disclosure. It is imperative to begin with deliberate planning before revealing your plan to the world. A mere idea is insufficient; crafting a precise plan is paramount. Concurrently, establishing both short and long-term objectives provides a roadmap for navigating the entrepreneurial terrain. Additionally, seeking mentorship can prove invaluable in refining skills and charting a path to success. Initiating the entrepreneurial journey at a young age affords ample opportunity to absorb invaluable lessons. Furthermore, remaining vigilant for market gaps and seizing opportunities promptly are essential. Remember, success seldom hinges on a single opportunity; hunger for knowledge and feedback can pave the way for unforeseen breakthroughs.

    Refinement of approach:

    The transition from dream to reality demands two main strategies: adaptability and resilience. Failures become stepping stones, and relentless iteration fuels progress. Cultivating an environment of innovation within your team and drawing from diverse perspectives to ignite creativity is the key. Embrace change as a catalyst for growth, constantly evolving to meet ever-shifting market demands. It’s vital to establish clear communication channels to foster collaboration and alignment towards shared goals. While good ideas are the foundation of great businesses, it’s the people who drive ongoing growth. Leading with empathy and considering the well-being of all stakeholders, including investors, employees, and partners, is crucial for sustained success. Personally, I adhere to a simple yet profound philosophy: prioritize ideas, passion, and vision over mere profit, while always prioritizing the welfare of all stakeholders. Above all, let customer feedback be your guiding star, shaping your offerings to stay ahead of the curve.

    Conclusion:

    In the realm of entrepreneurship, the journey from dream to reality is a testimony to perseverance, resilience, and strategic acumen. Success is not guaranteed, but it is attainable through proper planning and a commitment to excellence. Aspiring entrepreneurs must navigate this journey with diligence, drawing inspiration from those who have paved the way before them. By embracing challenges as opportunities for growth and remaining adaptable in the face of adversity, aspiring visionaries can transform their dreams into thriving ventures. So, dare to dream, but more importantly, dare to turn those dreams into reality.

    The article has been authored by Wonder Valley Recreations & Hospitality commonly known as Area 83 and Aura MD Akmal Sheriff.

  • Gauri Khan teams up with Bisleri International

    Gauri Khan teams up with Bisleri International

    Mumbai: Bisleri International and Gauri Khan unveil an exclusive limited-edition label for Vedica’s Himalayan Sparkling water category. This collaboration epitomizes a fusion of sophistication and creativity. Gauri Khan infuses her distinctive design expertise into curating an exclusive label design for Vedica Himalayan Sparkling Water, seamlessly blending her artistic vision with the unparalleled refreshment of Vedica Sparkling Water

    The brand unveils the creative process behind the label’s inception with an engaging short film, giving viewers an intimate look into the collaboration.  The limited-edition bottle will be available in select channels and markets across the country.

    Speaking about the initiative, Bisleri International Pvt Ltd vice chairperson Jayanti Khan Chauhan said “Vedica Himalayan Sparkling Water epitomizes sophistication and ingenuity in every aspect. Gauri Khan, renowned for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this partnership. Her designs, both modern and timeless, fortify our positioning of Vedica Himalayan Sparkling Water within our discerning audience. The limited-edition label exudes a contemporary allure that resonates with the refined taste of our consumers, fostering a deeper connection with the brand”.

    Commenting on her collaboration with Bisleri Vedica, Gauri Khan said, “I’m excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand’s foundational principles”.

    The collaboration embodies a seamless fusion of refinement and innovation, mirroring Vedica Himalayan Sparkling Water’s harmonious combination of lively bubbles and precisely balanced mineral composition. This intricate artistry is crafted for the refined culinary enthusiasts.

  • “Resilience and determination are two key traits that significantly contributed to my success as an entrepreneur”: Archana Khosla Burman

    “Resilience and determination are two key traits that significantly contributed to my success as an entrepreneur”: Archana Khosla Burman

    Mumbai: In a world where gender biases often dictate outcomes, breaking barriers and fostering empowerment stand as paramount goals. Archana Khosla Burman, a stalwart entrepreneur and visionary leader, epitomizes this ethos through her multifaceted roles as the Founding Partner of VERTICES PARTNERS and the National Head of Collaborations, Partnerships, and Associations at FICCI FLO. With a tenure as chairperson of FICCI FLO Mumbai.

    She navigates the dynamic world of entrepreneurship with resilience and determination, confronting challenges with unwavering passion. Drawing from personal experiences, she confronts gender biases with confidence and relentless hard work, carving a path that inspires others to follow suit. As a fervent advocate for women’s empowerment, she embarks on a mission to break down barriers, foster growth, and create tangible opportunities for all. Amidst the trials and triumphs, she finds herself at the helm of impactful initiatives, contributing to the diverse verticals of FICCI FLO with fervour and dedication.

    Indiantelevision caught up with  FICCI FLO National head of collaborations, partnerships and associations and founding partner at VERTICES PARTNERS  Archana Khosla Burman talked about the transformative power of resilience, determination, and unwavering commitment to creating a more inclusive and prosperous future for all

    Edited excerpt.

    On joining FICCI FLO and finding the most rewarding about being a part of this organization

    “Drawing from personal experiences, I’ve learned to confront gender biases with unwavering confidence and relentless hard work. In negotiation rooms often dominated by men, it’s not uncommon to face initial dismissiveness. However, I’ve found that speaking up can shift perceptions and command respect. As a passionate advocate for women’s empowerment, I wanted to engage with women and youth across urban, rural, and underprivileged communities through immersive initiatives. My goal was to break down barriers, create a level playing field for women and girls, and turn entrepreneurship into a tangible reality for all. As an entrepreneur, current FICCI FLO National Head- Collaborations, Partnerships & Associations and youngest chairperson, FICCI FLO Mumbai in the past, I’m privileged to contribute to impactful programs that drive women empowerment and more. I have been able to make meaningful contributions to FLO’s diverse initiatives and verticals that’s include Start-Ups, Education, Networking, Health & Wellness, Gender Inclusivity, Women Empowerment, Female Leadership in Corporate Boards, Legal and Policies, Business Development, Environment, Entrepreneurship and MSME.  Every day I strive to empower fellow entrepreneurs, foster growth, and make meaningful contributions to the underprivileged & unrepresented women & girls’ communities and the entrepreneurial community.

    On sharing a pivotal moment or experience that fuelled your passion for business and entrepreneurship

    For me, the decision to embark on the entrepreneurial journey wasn’t sparked by a single moment of inspiration, but rather a series of experiences and interactions developed over many years. Throughout my career, spanning more than a decade, I’ve had the privilege of advising and collaborating with countless entrepreneurs. Witnessing their drive, creativity, and resilience ignited a passion within me for the world of business and entrepreneurship. Each encounter, whether guiding startups through challenges or celebrating their successes, the constant innovation, and the limitless potential for growth and impact, contributed to shaping my mindset and fuelled my ambition for the dynamic world of entrepreneurship. The decision to start my own venture was not a sudden leap, but a natural progression run by years of experience and a deep-seated passion for entrepreneurship that became a personal mission. The decision was also driven by a profound belief in the value of entrepreneurship and a desire to contribute to the vibrant ecosystem that I had been a part of for so long.

    On the biggest challenges you faced on your journey, and overcome them

    As an entrepreneur, I faced challenges stemming from gender stereotypes and typical hurdles of entrepreneurship. From being the only woman in negotiation rooms to battling competition from established firms, I navigated an often unwelcoming landscape. Cash flow management and maintaining high quality were always significant objectives challenging for a new set-up, exacerbated by the pressure to prove myself in male-dominated industries. Balancing personal and professional responsibilities added to the weight. Despite these challenges, I persevered, challenging stereotypes, seeking support, and networking to carve out my place in the business world.

    On believing resilience and determination that contribute to your success in the entrepreneurial world

    Resilience and determination are two key traits that significantly contributed to my success as an entrepreneur. Having said that I have always looked at failures as an opportunity of learning and a stepping stone to success, embracing it as an integral element of growth. I had to work towards developing the ability to show up every day despite the challenges and setbacks. Rejection is a common experience for entrepreneurs and as a woman it weighed slightly heavier. I didn’t let rejections get to me or affect me or in any way bog me down. Having self-belief, confidence in my abilities and my vision helped me wade through challenges and setbacks. Moreover, to succeed I carried and represented my personal brand wherever I went or whomever I met. Additionally, I just surrounded by myself with like-minded people, supportive and talented team members, mentors, friends, family, and fellow women leaders.

    On the key benefits of women’s active participation in the economy

    From where I stand, women’s economic empowerment is pivotal for driving overall prosperity. When women thrive in businesses, it’s not just about individual success – it’s about creating a more diverse and inclusive economy that benefits everyone. As women become more involved in various sectors, they’re not only creating jobs but also paving the way for greater gender equality in employment. Trade plays a crucial role in boosting women’s wages and creating better job opportunities, closing the wage gap. Studies consistently show that empowered women prioritize investments in health and education, benefiting entire communities and future generations. Educated and skilled women are essential contributors to workforce participation, entrepreneurship, and economic growth, laying the foundation for a more prosperous society.

    On policies or initiatives are crucial for promoting gender equality and supporting women entrepreneurs

    Personally, promoting gender equality and supporting women entrepreneurs demands a holistic approach.  From my perspective initiatives such as those below are crucial for gender equality and supporting women entrepreneurs

    a. Implementing equal opportunity and pay policies, ensuring fair hiring, promotion, and leadership access.
    b. Creating programs offering women access to funding, investment, and grants to overcome business barriers.
    c. Eliminating gender bias in funding by educating investors and implementing fair investment practices.
    d. Providing mentorship, networking, and skill-building opportunities for women entrepreneurs.
    e. Advocating for legal protections against discrimination and supporting women’s business rights.
    f. Cultivating a supportive work-life balance culture, including childcare support for women entrepreneurs.

    On sharing a success story of a woman who has excelled in her field, inspiring others to pursue their entrepreneurial aspirations

    As a woman, the success stories of trailblazers like Falguni Nayar, Indra Nooyi, and Kiran Mazumdar Shaw inspire aspiring entrepreneurs worldwide. They’ve not only shattered glass ceilings but also redefined success and paved the way for others. These successful women exemplify resilience, innovation, and leadership, encouraging others to embrace ambition and defy conventions. From revolutionizing industries to driving global impact, their journeys serve as beacons of hope and empowerment.

    On benefits that companies deriving  from having a gender-diverse leadership structure

    From my perspective, gender diversity in leadership is essential for driving innovation and making better decisions in today’s fast-paced world. Embracing diverse perspectives allows for more effective risk assessment and spotting opportunities, ultimately leading to financial success and stronger relationships with stakeholders. Personally, I’ve seen how a gender-inclusive workplace not only attracts top talent but also fosters a supportive culture where everyone feels valued. By prioritizing diversity, we not only mitigate legal risks but also ensure long-term success and sustainability for the organization.

    On organisations ensuring their workplaces are inclusive environments that value diverse perspectives and experiences

    From my experience and perspective fostering an inclusive workplace is a continuous journey that involves several key efforts:

    a. Senior leadership commitment to inclusive behaviour and accountability.
    b. Regular training to address unconscious bias and foster inclusivity.
    c. Updating policies to ensure fairness in hiring, promotions, and evaluations. I have incorporated in my firm are policies such as permanent Work from Home Fridays, Period Leave [One day of each month women can take a leave during their menstrual days] 
    d. Providing safe spaces for open dialogue.
    e. Implementing flexible working arrangements and parental leave policies [maternity and paternity] again something I have incorporated in my firm.
    f. Promoting diversity in leadership for inclusive decision-making.

    On identifying and developing female talent for leadership roles, companies can take proactive steps

    In my experience, fostering female leadership begins with showcasing the invaluable contributions of diversity in leadership roles. I believe taking the tangible steps listed below can be valuable in achieving those goals

    a. Establishing mentorship programs for female talent, pairing them with senior leaders.
    b. Offering tailored leadership development programs and networking opportunities.
    c. Recognizing and highlighting female achievements and leadership potential.
    d. Implementing succession planning to cultivate a pipeline of female leaders.
    e. Cultivating a culture of open feedback and addressing unconscious bias.
    f. Empowering female leaders to drive their own career conversations.
    g. Implementing work-life balance policies like remote work and flexible hours.
    h. Monitoring progress and holding leaders accountable for gender diversity goals.

    On these emerging trends to carve out successful careers or businesses women can capitalize

    From my own journey navigating today’s dynamic landscape, I’ve learned that women can thrive by embracing adaptability and seizing opportunities for growth. Some of the best ways to do so are

    a. Stay adaptable to tech advancements and market shifts.
    b. Utilize social media for authentic engagement and brand promotion.
    c. Introduce fresh ideas to traditional and tech-driven sectors.
    d. Seek support from investment programs.
    e. Acquire skills aligned with market demands.
    f. Network with peers and experts.
    g. Start businesses that meet market needs.
    h. Establish themselves as industry thought leaders.
    i. Pursue leadership roles.
    j. Embrace challenges with a growth mindset.
    k. Foster inclusive environments for innovation and collaboration.

    On pursuing advancement opportunities confidently women can overcome self-doubt or imposter syndrome

    As a woman I know what it is like to grapple with self-doubt and imposter syndrome, thus to overcome self-doubt and imposter syndrome, what one needs to do is.

    a. Acknowledge their feelings and understand their commonality.
    b. Celebrate even small achievements to boost confidence.
    c. Challenge negative thoughts with positive self-talk.
    d. Seek support from mentors, colleagues, and professionals.
    e. Set realistic goals and celebrate milestones.
    f. Embrace challenges as opportunities for growth.
    g. Visualize success to build confidence in achieving goals.

    On sharing a personal experience where embracing a challenge led to significant professional growth and advancement

    Coming from a humble background, I learned resilience early on. While working at other law firms, I felt the pull of aspirations, the desire to create my own, which would do what lawyers do best but with a soul. Venturing into entrepreneurship was daunting, full of uncertainty and the risk of failure. Yet, each obstacle became a lesson, shaping my journey. As a woman in business, overcoming barriers fuelled my sense of empowerment. Entrepreneurship offered more than just a career path; it became a vehicle for making a profound impact, altering my life in ways I never thought possible. By turning into an entrepreneur, I not just found my Firm but I found myself. 

  • Hershey India bolsters its chocolate portfolio with the launch of HERSHEY’S Choco Delights

    Hershey India bolsters its chocolate portfolio with the launch of HERSHEY’S Choco Delights

    Mumbai: Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, a leading global Snacking and Confectionery Company and the largest producer of quality chocolates in North America, has launched HERSHEY’S Choco Delights – a melt-in-mouth milk chocolate bar with crunchies. HERSHEY’S Choco Delights launch strengthens Hershey’s chocolate portfolio in India and marks the company’s foray into the Value Molded Chocolate Sub-Segment, one of the largest within the chocolates category in India.

    HERSHEY’S Choco Delights caters to the growing demand for unique snacking experiences at a reasonable price point among Indian consumers, particularly Gen Z, Millennials, and value-conscious consumers.

    Commenting on the launch, Hershey India and APAC general manager Luigi Mirri stated, “HESHEY’S Choco Delights stands out distinctly with its combination of melt-in-mouth chocolates and crunchies that delivers Hershey’s classic ‘chocolatey’ experience at an accessible price point. It is a testament to our commitment to strengthen our chocolate portfolio in India and innovate in our pursuit of engaging a diverse consumer base. With this launch we aim to become a significant player in the prominent chocolate segment, catering to key consumption occasions for chocolate enthusiasts.” 
     

  • Art-E is on a growth spree; plans to double Workforce in the Coming Quarter

    Art-E is on a growth spree; plans to double Workforce in the Coming Quarter

    Mumbai: Art-E MediaTech, India’s leading integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the company will double the employee strength along with the current strength of 150 employees in the coming quarter.

    Since its inception in 2018, Art-E has successfully bagged prominent brands as its clients that has further spurred growth of the agency. In tandem, the company plans to add more professionals in Paid Media, Technology, Social Media Management; Creative, Influencer Management and Production departments across Delhi and Mumbai.

    Talking about the hiring strategy, Art-E co-founder and partner Rohit Sakunia commented, “Since our inception we have been able to maintain an attrition rate below 8%, all because of our strategic talent development initiatives. In line with this, our goal is to attract top talent across all vertices to drive innovation and success into all the projects for our clients.”

    In a span of six years, Art-E has continued to maintain a consistent growth trajectory with a 40% CAGR of business growth. It is also continuing to record a 10% hiring rate every quarter and a 20% employee growth rate YOY, resulting in the company strategising the current team expansion plan to support its steady growth.

    “Backed by our culture of business excellence, we’re confident that our talented team will bolster our company forward,” he added.  

    In addition, Art-E is looking forward to collaborating with universities and institutions to identify and nurture young talent. This association will offer enthusiastic students internships and full-time employment job opportunities, which will ensure a pipeline of skilled industry experts to contribute to the company’s future growth.  

  • OPPO India launches imagine IF Photography Awards 2024

    OPPO India launches imagine IF Photography Awards 2024

    Mumbai: OPPO India has announced the imagine IF Photography Awards in the country. The initiative—with renowned director & screenwriter, SS Rajamouli as its Indian ambassador—is designed to spark creativity in mobile photography. OPPO launched the imagine IF Photography Awards globally in 2023. The inaugural edition of the Awards witnessed over 7,00,000 entries from 51 countries. This is the second year for imagine IF, and its first foray into India.

    “As an artist, I’ve always believed in pushing the boundaries of creativity, exploring uncharted territories, and inspiring others to do the same,” S S Rajamouli said. “The OPPO imagine IF India Photography Awards 2024 represents a bold step towards celebrating innovation and imagination in mobile photography, and I am thrilled to be a part of this initiative. Let’s capture the extraordinary, let’s imagine the impossible, and let’s create a legacy of inspiration for generations to come.”

    Jury

    The competition, open to all Indian citizens over 18 years, features nine entry categories— landscape, portrait, colours, unfading moment, fashion, snapshot, light, travel, and collection — and will be judged by a panel of expert photographers: Celebrity Wedding and Portrait photographer and OPPO Imaging Expert Joseph Radhik, wildlife photographer Arzoo Khurana, fashion photographer Arjun Mark, and other global juries.

    OPPO India head of digital marketing Sushant Vashistha said, “OPPO India is proud to bring the Imagine IF Photography Awards to the country, providing a platform to showcase the incredible talent of Indian photographers. As the sole smartphone brand featured in Paris Photo 2023, OPPO showcased a collection of outstanding images, including those by renowned photographers and winning entries from the 2023 OPPO Imagine IF Photography Awards. This year, we can’t wait to see some incredible photographs from India being showcased on the global stage.”

    Participants can share their smartphone photographs for ‘Round 1’ until 15 June 2024 (Midnight IST). From these, 50 winners—announced in the last week of June—will proceed to Round two. This second phase will commence in early July, and the final six winners will be announced on 25 July 2024

    From the top winners, the Gold winner will be awarded a cash prize of Rs 5,00,000, two Silver winners will win Rs 2,00,000, three Bronze winners will win Rs 1,00,000. All five winners will get the opportunity to attend the Paris Show and the latest OPPO phone, besides getting an opportunity to collaborate with OPPO India for the photography led projects.

    For more information, please visit the official event website at https://imagine-if.oppo.com/in/?dataTab=theme. OPPO India welcomes all mobile photographers to join this exciting opportunity to explore their artistic expression and bring their creativity to life.

    The awards were announced on the sidelines of the OPPO Ambassador Conclave in Mumbai that commenced with the unveiling of the OPPO Find X7 Ultra, the world’s first quad main camera with HyperTone Image Engine. Renowned industry leaders, influencers, and OPPO Ambassadors, including Dharma Cornerstone COO Rajeev Masand; director Anubhav Sinha; DOP Sudeep Chatterjee, PHD Media India CEO Monaz Todywalla; and Famous COO Raj Kamble, led discussions on the evolution of smartphone photography, AI advancements, and the rise of content creators.

  • Onsitego partners with Pine Labs

    Onsitego partners with Pine Labs

    Mumbai: Onsitego, a device care company, has announced a strategic partnership with Pine Labs, a leading platform for EMI payments. Under this partnership, the companies aim to provide easy EMI options to consumers while purchasing Onsitego’s extended warranty and damage protection plans for their new devices. Over the past few years there has been significant increase in EMI based purchase. While affordability solutions were always available for devices, there were very few options of clubbing protection plans with devices. The partnership will allow two companies to offer the customers a unique value proposition of getting both their devices and protection plans covered under a single EMI option.

    Onsitego chief revenue officer Gaurav Agarwal said, “As payment preferences evolve, we recognize the importance of offering flexible and convenient options for our customers. Our collaboration with Pine Labs will enable us to expand the device protection market and extend the benefit of our hassle-free service to a much wider audience.”

    Pine Labs chief growth officer – affordability business Mayur Mulani remarked, “We are delighted to partner Onsitego and help them in their quest to provide worry-free device protection to their customers by integrating easy pay later payment options at the point of sale. Pine Labs’ robust tech stack and an ever-growing network of bank and NBFC partners is tailored to provide seamless instalment payment options for Onsitego’s customers.”

    Onsitego and Pine Labs will be working together to expand the reach of this offering across all offline retailers – both modern trade and general trade.

  • iluvia celebrates National Hairstylist Appreciation Day

    iluvia celebrates National Hairstylist Appreciation Day

    Mumbai: In the world of personal grooming, the impact of a professional hair salon extends far beyond merely changing hairstyles. A salon visit offers a transformative experience, empowering individuals to express their unique personalities and boost their confidence through expert styling. In such an ever-evolving industry of beauty and fashion, hairdressers emerge as influential figures, shaping trends and redefining standards with their creativity and expertise.

    On the occasion of National Hairstylist Appreciation Day on 25 April, iluvia, a professional haircare brand under Renaura Wellness Pvt Ltd, acknowledged the significant contributions of hair-gurus to the craft and the industry. As a token of appreciation, iluvia undertook the initiative to honour hairstylists in over 200 salons, acknowledging their expertise and dedication to exceptional customer service.

    Speaking on the occasion, iluvia co-founder Nishant Gupta said “Hair stylists and hairdressers are our biggest influencers in the salon industry. Their commitment towards pushing boundaries to achieve excellence in their craft and customer service is something, we as a brand, would like to honour. The occasion of National Hairstylist Appreciation Day has presented us with this opportunity, one which we would like to continue. As hairstylists, their ongoing contributions not only transform appearances but also uplift spirits and inspire confidence. Our objective is to continue enabling these dedicated individuals, acknowledging their invaluable impact in the world of professional hair care.”

    iluvia as a brand believes in recognising the community’s role in pushing boundaries and innovating trends and techniques constantly to meet the evolving customer landscape. This ethos resonates with iluvia’s focus on performance-driven and tailored products, reflecting a commitment to excellence in every aspect of their endeavours.
     

  • Booking.com unveils how Indian travellers plan their trips

    Booking.com unveils how Indian travellers plan their trips

    Mumbai – Everyone plans their holidays differently. While some Indian travellers prioritise securing the perfect flight deal first, others crave the comfort of booking their accommodation before planning the rest of their travel itinerary.

    Booking.com’s Travel Trends for 2024 unveils interesting insights into the mindset and behaviour of Indian travellers when they plan their trips. While 61 per cent of travellers book flights and 37 per cent book event tickets well in advance, car rentals, restaurant reservations and even taxis are either booked along with the accommodation or left until closer to the trip date.

    Planning for Takeoff: Flights Lead the Way: More than half (61 per cent) of Indian travellers book their flights before securing accommodation while planning their holiday.

    The All-in-One Approach: Around a quarter of Indian travellers prefer booking multiple aspects of their trip at the same time and are looking to book flights, accommodation, attractions, car rentals, restaurant reservations and even taxis simultaneously on a platform offering seamless travel experience.

    Foodies Rejoice: While making decisions about the choice of accommodation, Indian travellers emphasise culinary convenience. 40 per cent of travellers are willing to pay extra for that delicious breakfast spread and 54% crave unique food experiences like food tours and cooking classes.

    Last-Minute Decisions on the Ground: Nearly a third (13 per cent to 33 per cent) of Indian travellers wait until after booking their stays and just before their trips, to arrange car rentals, restaurant reservations and taxis. They are looking for flexible and spontaneous experiences during their travels. This likely allows them to discover hidden gems and local delights once they are settled into their destination, adding an element of surprise and discovery to their itinerary.

    Train Travel: Planning is Key: More than half (58 per cent) of Indian travellers book train tickets before securing accommodation to ensure a smooth journey and avoid the stress of last-minute scrambling for seats.

    Event Enthusiasts Plan Early: Similar to flights, 37 per cent of travellers prioritise booking event tickets before their accommodation. Whether it is a music concert or a sporting event, securing event tickets ensures these experiences become a highlight of the trip.

    Booking.com country manager for India, Sri Lanka, Maldives and Indonesia Santosh Kumar commented, “Booking.com Travel Trends provides valuable insight into the travel planning behaviour of Indian travellers. By understanding these preferences, the travel industry can tailor their offerings to cater to different planning styles and preferences – and at the right time across the traveller journey. Whether it’s the meticulous planner or adventurous improvisers, Booking.com is committed to making it easier for everyone to experience the world.”

    How Indians are booking various aspects of their travel

  • OnePlus unveils The Red Perspective celebrating community creativity with shot on OnePlus

    OnePlus unveils The Red Perspective celebrating community creativity with shot on OnePlus

    Mumbai: OnePlus, the global technology brand unveiled its first-ever limited-edition Shot on OnePlus Book, titled The Red Perspective, as an ode to its community’s creative endeavours with “Shot On OnePlus” photography efforts. “The Red Perspective” initiative serves as a testament to the OnePlus community and RCC members’ passion for photography and creative ambitions empowered by their OnePlus devices.  This initiative is a community co-creation effort that highlights the exceptional camera capabilities of OnePlus devices.

    The limited-edition Red Perspective book features a series of curated visuals from the Red Cable Club and community members, showcasing life through their lens. The book covers various themes ranging from macro photography and black and white photography of various genres such as wildlife, nature, travel and lifestyle. ‘The Red Perspective’ has been divided into sections to highlight community and creator contributions through “Life Through Your Lens”, “Red Cable Curation” and “OnePlus X Creators”. The book showcases over 90 stunning photos which comprise curated shots from Red Cable Club and community members, as well as captivating images by OnePlus creators and stunning features by renowned wildlife photographers Varun Aditya and Arzoo Khurana.

    At the heart of “The Red Perspective” is the brand’s Shot on OnePlus (SOOP) campaign, which highlights the exceptional camera capabilities of OnePlus devices consisting of an industry-leading camera partnership with Hasselblad. The photographs have been shot with OnePlus flagship devices starting from OnePlus 5 launched in 2017. The book underlines breathtaking pictures clicked by community members and creators showcasing the power and quality of OnePlus cameras over the years.

    Addressing the Red Perspective launch, Ishita Grover, Director of Marketing, OnePlus India, shared, “We are thrilled to introduce our first-ever limited-edition Shot on OnePlus Book, ‘The Red Perspective’. The idea behind this unique Shot On OnePlus initiative is to encourage the creative ambitions of our talented OnePlus community and bring their perspectives and creative efforts to life through the power of OnePlus’ unparalleled camera capabilities.

    Our user-driven approach, fueled by constant feedback, ensures that our products resonate with our community’s desires and aspirations. This book is a tribute to their creative aspirations and our shared journey of pushing boundaries together.”, she added.

    Varun Aditya, the renowned wildlife photographer, expressed his excitement and said, “I am delighted to be a part of the imminent launch of ‘The Red Perspective’ and witness the community’s excitement towards these curated visuals. The OnePlus device impeccably aligns with my professional vision as a photographer. Each image encapsulates a narrative, effortlessly guiding viewers into the essence of the moment and evoking emotive responses.”

    Each photograph in ‘The Red Perspective’ is thoughtfully curated which instills deep emotion and transports viewers to captivating moments. The selection criteria prioritized the meaning alongside visual appeal. ‘The Red Perspective’ celebrates innovation and creativity, showcasing our community’s unique perspectives through photography that speaks directly to the heart.

    In addition, the RCC community member, Ganeshkumar, shared “I have been a RCC member for 10 years and have seen the commitment of OnePlus to its community. The Red Perspective is another great example of how the brand engages with its community, giving us a platform to showcase our passion and skills driven by OnePlus’s technology.”

    The Red Perspective will be available for viewing at select OnePlus Retail stores soon. To commemorate the launch, an exclusive event was held in Bangalore on 27 April, where community members had a firsthand experience of the book.