Mumbai: Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasising its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017, Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary supply side platform.
The logo’s visual elements epitomize Lemma’s dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.
Speaking on the rebranding Lemma founder & CEO Gulab Patil said, “As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organisation. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”
In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.
The new brand identity will be revealed across two days at the Connected TV and NEONS on 8 and 9 May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.
Mumbai: Buffalo Soldiers, celebrated as the ‘Rising Maverick Agency of 2023′, announced its latest client acquisition – Columbia Pacific Communities, a senior living community operator. This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year. This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.
“This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer,” said Columbia Pacific Communities Sr VP – sales and marketing Sanjay Vishwanathan. “Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” Sanjay Vishwanathan added.
Columbia Pacific Communities stands at the forefront of senior living in India, offering a blend of comfort, community, and care. Their decision to partner with Buffalo Soldiers reflects a commitment to innovation and excellence in their digital presence. Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti expressed his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.” “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience,” Chakrabarti added.
Buffalo Soldiers’ expertise in digital creativity is set to bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides.
This partnership is not just about marketing; it’s about creating a community and a sense of belonging online. Buffalo Soldiers plans to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families.
Through innovative digital campaigns, Buffalo Soldiers aims to highlight the unique aspects of Columbia Pacific Communities, showcasing the vibrant lifestyle and comprehensive care they offer. This synergy is expected to not only elevate the brand’s presence but also contribute significantly to the conversation around senior living in India.
Mumbai: Redefining the “Asli Chinese” cuisine, MasterChow, the homegrown Indian brand specialising in ready-to-cook Asian staples, recently announced an exciting collaboration with celebrity chef Ranveer Brar.
With this, MasterChow aims to revolutionise the culinary landscape, promising authenticity, innovation, and unforgettable taste experiences for households across India. This strategic partnership underscores MasterChow’s commitment to quality and genuine flavors, positioning it as the ultimate destination for authentic Chinese cuisine in the market, blending credibility, trust, and relatability into every flavorful bite.
Indiantelevision.com caught up with MasterChow founder Vidur Kataria and Chef Ranveer Brar to talk about their collaboration, bts anecdotes, growing trend of infusing Chinese flavors into various Indian recipes, and much more…
Edited Excerpts:
MasterChow founder Vidur Kataria:
On the inspiration to the collaborate with Ranveer Brar, and it strengthening MasterChow’s dedication to authentic and quality Chinese cuisine, while also enhancing its brand presence and credibility
Our collaboration with Chef Ranveer Brar signifies a shared commitment to authenticity, innovation, and uncompromising quality. By partnering with Chef Brar, we aim to elevate MasterChow as the ultimate destination for Asli Chinese cuisine in India. His culinary expertise and passion for authentic flavors perfectly align with our brand ethos, ensuring that every MasterChow product delivers an unparalleled taste experience to our customers.
On MasterChow differentiating itself from other brands in the packaged food market, particularly in the Asian cuisine sector
At MasterChow, we differentiate ourselves through our unwavering dedication to authenticity and quality. Our partnership with Chef Ranveer Brar further strengthens this commitment, solidifying our position as the go-to purveyor of “Asli Chinese” cuisine. We strive to provide consumers with not just products, but an authentic culinary experience that resonates with their taste preferences and cultural sensibilities.
On any behind-the-scenes anecdotes from the creative process of the campaign
The creative process behind the campaign was a dynamic journey filled with unique insights and personal anecdotes from the team. Ranveer, despite not being a morning person, had an interesting pre-shoot ritual of plunging his face into cool water. This ritual not only awakened his spirit but also energized and restored his senses to full power capacity, setting a vibrant tone for the day’s work.
Interestingly, Vidur’s coping mechanism for stress involved veiling it behind laughter and jokes. Despite his claims of maintaining composure under pressure, the Master Chow team could discern his underlying anxiety and respond accordingly, showcasing the delicate balance between humor and tension in creative endeavors.
Furthermore, the co-founders shared their personal and economic incentives behind the collaboration between Ranveer and Vidur, providing valuable insights into the motivations driving the partnership. Ranveer’s reflections on his childhood experiences, from the dual nature of the bowling pin to the cherished memories of his grandmother’s traditional delicacy, Choori, added a nostalgic touch to the creative process, infusing it with personal significance.
Brand’s revelation about the long-standing idea to cast Ranveer as the ambassador for MasterChow offered a glimpse into the strategic planning and foresight that shaped the campaign. This blend of personal anecdotes, strategic insights, and collaborative dynamics underscored the authenticity and depth of the campaign’s creative process, resulting in a compelling and resonant narrative.
On MasterChow ensuring the quality and freshness of its ingredients, especially considering the ready-to-cook nature of its products
Ensuring the quality and freshness of our ingredients is a top priority at MasterChow, especially considering the ready-to-cook nature of our products. We maintain rigorous sourcing practices and quality control measures to select the finest ingredients that meet our strict standards. Additionally, our state-of-the-art facilities and production processes are designed to preserve the integrity of the ingredients, ensuring that every MasterChow product delivers superior taste and freshness to our customers.
Following this campaign, consumers can expect MasterChow to continue innovating and expanding our product offerings to cater to evolving culinary trends and preferences.
Our long-term goal is to establish MasterChow as the undisputed leader in authentic Indian Chinese or Asli cuisine, offering a diverse range of high-quality products that redefine the culinary landscape in India and beyond.
Chef Ranveer Brar:
On the growing trend of infusing Chinese flavors into various Indian recipes, including street foods
The fusion of Chinese flavors into Indian street food isn’t just a trend—it’s a full-blown flavor revolution. It’s like a symphony of tastes, where every dish sings a melody of spices and seasonings from both lands, creating a harmonious culinary experience that’s nothing short of magical. This culinary alchemy has its roots in history, tracing back over 200 years when Chinese immigrants brought their culinary techniques to India, resulting in the birth of Indo-Chinese cuisine. Today, dishes like schezwan dosa and chilli chicken epitomize this delicious fusion, showcasing the vibrant exchange between two rich culinary traditions.It’s like taking your taste buds on a whirlwind tour of the bustling streets of Mumbai or Kolkata, where every corner offers a new and exciting flavor adventure.
On your approach towards balancing innovation and tradition in your culinary creations
Balancing innovation and tradition is at the core of my culinary philosophy. While I enjoy experimenting with new ingredients and techniques, I always anchor my creations in the timeless traditions and authentic flavors of Indian cuisine. This approach ensures that every dish resonates with a sense of familiarity while also delivering a unique and memorable culinary experience.
On the inspiration behind your creativity in cooking, and where do you find ideas for your new recipes and concepts
My creativity in cooking is fueled by a multitude of inspirations, ranging from childhood memories and personal experiences to travel and cultural exploration. I draw inspiration from the ingredients themselves, as well as the stories and traditions that surround them, to create dishes that tell a compelling culinary narrative and evoke a sense of nostalgia and delight.
On the role that social media plays in shaping modern food culture, and navigating its influence as a chef and influencer
Social media plays a significant role in shaping modern food culture, offering a platform for chefs and food enthusiasts to connect, share, and discover new culinary trends and experiences. As a chef and influencer, I embrace social media as a powerful tool for sharing my passion for food, engaging with my audience, and inspiring others to explore the diverse world of cuisine. However, I also recognise the responsibility that comes with this influence and strive to promote authenticity, diversity, and mindful eating practices in today’s digital landscape.
In the current era of fast fashion and intense competition, fashion manufacturing has become increasingly complex, underscoring the critical importance of staying attuned to consumer preferences. Relying solely on trial and error is no longer adequate, as it often results in unsold inventory relegated to sale sections or worse, disposed of as waste. Such outcomes can lead to significant losses, particularly in an industry where production costs are frequently high. Even more so, given the rapid shifts in consumer interests within the fashion landscape, it is essential to remain abreast of future trends to strategically plan collections. India has a unique dominance and expression in fashion that ranges from traditional ethnic dressing to its very own coined ‘fusion wear’, together referred to as Indian wear. Two friends and deeply experienced professional, Anuradha Chandrashekar and Kanika Vohra are working towards changing the whole ecosystem as they have founded India’s first Indian wear fashion forecast, ICH NEXT.
Anuradha Chandrashekar explains why fashion forecasting is a necessity in today’s time for the fashion industry, “Adopting a fashion forecast prior to new collection development is a global best practice for decades. Before starting we studied innumerable case studies that went on to show that on-trend designs that are fresh and relevant to consumer affinities were often lacking. Prior research, if conducted, often focused solely on macro influences within the fashion world, lacking nuanced interpretation and relying heavily on a ‘more of the same’ approach. True insight into trends necessitates thorough exploration of diverse factors such as consumer behavior, celebrity influence, runway trends, social media, travel, experiential changes, and even political ideologies shaping consumer preferences. This is what ICH NEXT focuses on – a comprehensive research that is the backbone to the science behind predictive trend reports, to aid and abet manufacturers in their creation process. These trend reports are provided to manufacturers at least 6-9 months prior to the clothing range hitting retail shelves, enabling them to tailor their collections accordingly. Manufacturers leveraging such forecasts have witnessed up to a sevenfold increase in revenue.”
To make the manufacturers aware of the many benefits of fashion forecasting ICH NEXT launched their series of pan India Masterclasses for fashion manufacturers. “Through these Masterclasses we intend to share our learnings and insights with the manufacturers of fashion apparel and make them understand the importance of research and relying on a fashion forecast, whichever that might be. When they base their product development process on research, their collection will hit the mark, minimizing wasteful manufacturing and discounts that eat up the manufacturer’s profits. Helping them stay a step ahead and tap the pulse of the consumers beforehand, ICH NEXT helps manufacturers to alleviate lost opportunities. In this stead, the first leg of the Masterclass was held at Jaipur this month where Clothing Manufacturers Association of India (CMAI) and the Garment Exporters Association of Rajasthan (GEAR) participated wholeheartedly along with 50 manufacturers. While this was the first step, we will be reaching out to more manufacturers across the country with such knowledge share sessions,” said Kanika Vohra.
Kanika further spoke about the impact of deep research by ICH on future trends and the future of the company, “A lot of the success that ICH has met with, has been basis the research and having a keen eye in understanding consumer preferences and dialogues. In building a base for business success, businesses rely on prudent practices and leveraging strength. We believe research can be a firm pillar and we can be the company that provides that foundation. We see it as a ‘collaborative effort’ with ICH NEXT enabling deep insights, predicting future trends that carry a high degree of consumer affinity; and manufacturers focusing their creative energies in interpretation, expansion and quality improvements. Over the next five years, we want to hone our work and make our research deeper and more customizable across segments encouraging relevant design thought and fresh thinking. We are investing in tech / AI to help empower this across segments of fashion and lifestyle.”
Anuradha goes on to explain how their “Maya theme” that they predicted last year for this season of SS24 is all over the fashion industry. As per them, in summer 2024, Citrus Lime and Menthol Blue are expected to rule the apparel racks. In India, consumers seek out colors that exude optimism, harmony, tradition, and innovation. Colors like herbal pink and tea, salt-lake peach, and mint marble blue with grey are set to join the color palette, dyed in ethereally light fabrics, stiff shears and metallic shimmers.
The essence of Summer 2024 encapsulates themes of romance and surrender, blending elements from the past, present, and future while surrendering to the fragility of the present moment. Brands seize upon these trends by offering the right choices at the opportune time. However, achieving this feat necessitates a foundation of thorough research and forecasting to inform the creation of new lines.
Mumbai: Bombay Times Fashion Week recently witnessed a captivating display of haute couture as Lavie, known for its premium bags, showcased its exclusive Lavie Luxe 2024 collection in collaboration with renowned fashion designer Archana Kochhar. The runway was graced by the presence of actress Malaika Arora, who mesmerised audiences as the showstopper, promising a blend of elegance and sophistication.
Inspired by the Ateliers of Europe, Lavie Luxe’s collection exudes sophistication with intricate details and contemporary flair. From lavish embellishments to sleek silhouettes, every item reflects timeless elegance and transcends trends. Crafted with precision, Lavie Luxe’s new collection epitomizes opulence and refinement, promising to captivate discerning fashion enthusiasts. To epitomize the fusion of fashion and elegance, Malaika Arora’s ensemble, embellished with handwoven Lucknowi embroidery, reflects the essence of Archana’s “Ainna” collection, paying tribute to Indian weaves and artisanal craftsmanship.
Paired with Lavie Luxe’s Embellished Potli, adorned with intricate embroidery pattern. The striking design, with its beautifully beaded dual handles, exudes sophistication, symbolizing the culmination of a triumphant showcase.
The partnership between Lavie and Archana Kochhar celebrates modernity by seamlessly integrating Archana’s visionary designs with Lavie Luxe’s sophisticated charm. This collaboration signifies a fusion of creative minds, offering a range that encapsulates modern sophistication while paying homage to traditional craftsmanship.
Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala said, “The collaboration with Archana Kochhar is a visionary journey that allows us to seamlessly blend luxury with innovation. Lavie Luxe’s exclusive collection of clutches & Potlis represents a canvas for unique stories, woven with elegance and modernity, setting the course for the future of style.”
Further adding to this Archana Kochhar stated that, “Partnering with Lavie for BTFW was a creative journey, blending my vision with their expertise. Together, we crafted a collection that embodied elegance and a contemporary approach, celebrating the modern woman’s style. It was an incredible collaboration, bringing our creative visions to life on the runway”
In conclusion, the collaboration between Lavie and Archana Kochhar at Bombay Times Fashion Week epitomized the harmonious fusion of luxury, innovation, and tradition. Through Lavie Luxe’s exclusive collection and Archana’s visionary designs, the runway witnessed a celebration of elegance, sophistication, and contemporary style. This collaboration not only showcased the creative prowess of both brands but also set a new standard for luxury fashion, inspiring the future of style with its seamless integration of tradition and innovation.
Mumbai: QUE, an upcoming premium eyewear brand, is excited to announce a strategic collaboration with the renowned Indian cricketer, Shikhar Dhawan. In this amazing feat, Shikhar joins QUE not only as an investor but as a partner & brand ambassador. This dynamic alliance between the sterling batsman and the eyewear brand marks a significant stride toward redefining one’s individuality, self-expression, and style. QUE, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is gearing up for its launch with a promise to captivate the market with its premium, exciting range.
The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE’s trajectory – by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings. With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.
“I am delighted to be associated with QUE, a brand that shares my commitment to quality and style. As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes,” said Shikhar Dhawan.
In a statement, QUE co-founder and CEO Shashank Saurabh expressed excitement about the alliance, stating, “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation to our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”
“We believe in QUE’s potential to redefine standards and disrupt the sunglasses market. We look forward to collaborating closely with exciting startups like QUE to create a solid impact. We are committed to working hand in hand with QUE to ensure that we disrupt the sunglasses industry in India, to begin with, and subsequently internationally as well,” said DaOne Group CEO Amitesh Shah.
QUE and Shikhar Dhawan’s partnership signifies a union of style, quality, and innovation, promising consumers an unparalleled experience in eyewear. Stay tuned for QUE’s official launch, where they will unveil their exquisite collection of sunglasses designed to elevate every individual’s fashion statement and comfort.
Mumbai: The House of Abhinandan Lodha (HoABL) proudly introduces a groundbreaking endeavor in the heart of Goa – One GOA, an expansive 130+ acre, 5-star luxury plotted development nestled in Bicholim. This exclusive project redefines opulence, boasting a host of amenities designed to offer an unmatched experience. At its centerpiece lies a magnificent 5-star hotel, housing 50 to 100 opulent rooms, seamlessly integrated with a sprawling 40,000 sq. ft. clubhouse. Set against the backdrop of a picturesque man-made sea and beach, One GOA is a mere 40-minute drive from the newly inaugurated MOPA airport, ensuring convenient access for discerning travelers.
Highlighting this project’s commitment to embodying class, integrity and a beautiful vision blending form, aesthetics, and function, Triptii Dimri, Bollywood’s upcoming sensation and the country’s heartthrob, has become the face of One GOA for HoABL.
One of the most captivating features of this development is the partnership with Enzyme, a globally renowned architectural firm celebrated for its expertise in crafting luxurious spaces. Together, they have conceived a lavish 3-tiered clubhouse sprawled across 40,000 sq. ft., seamlessly managed by the prestigious hotel. Within this exclusive enclave, patrons will discover a chic discotheque, a tantalizing multi-cuisine restaurant, and a curated selection of amenities including a state-of-the-art gym managed by a prestigious fitness alliance, an inviting coffee shop, and a boutique retail plaza catering to every indulgence.
The crown jewel of One GOA is its expansive 23-acre central zone, meticulously designed to encapsulate the essence of Goa’s coastal charm. From pristine beaches to charming pergolas, gazebo zones, and sports facilities, every corner exudes an irresistible allure, harmonizing with the natural ecosystem thanks to Enzyme’s masterful touch.
With Goa’s strategic location poised for significant growth, propelled by forthcoming infrastructural projects like the NH-66 New Mumbai-Goa Highway and Nagpur-Shaktipeeth Highway, the region is primed to become a hotbed for investment opportunities. One GOA emerges as a beacon of this transformation, offering a holistic experience that encapsulates the vibrant spirit of Goa.
Moreover, with the imminent completion of the Delhi-Mumbai Expressway, inter-city connectivity is set to undergo a paradigm shift, ushering in a new era of prosperity and growth. This augurs well for the region, promising increased tourism inflows and heightened demand for commercial and hospitality services.
In its commitment to sustainability, One GOA proudly boasts a carbon-negative status, underscored by the plantation of over 3,000 trees representing 30+ diverse species, further enhancing its eco-friendly credentials.
As Goa evolves into an investor’s paradise, One GOA stands as a testament to luxury living, offering a seamless blend of vibrant nightlife, gastronomic delights, entertainment, recreation, and serene waterfront experiences, all within a single captivating destination.
The House of Abhinandan Lodha CEO Samujjwal Ghosh states, “Our commitment to redefining the real estate landscape is evident in every facet of One GOA. From the magnificent clubhouse amidst lush greenery to the internationally acclaimed discotheque and tantalizing multi-cuisine restaurant, every aspect has been meticulously crafted to offer an unparalleled experience.
Furthermore, with upcoming infrastructural developments, the region is poised for exponential growth, with MOPA airport geared to fulfil 3.3 cr passengers travelling inbound annually. A great situation for Goa – with a projected GDP of Rs 1.08 lac crores by 2025.
The House of Abhinandan Lodha’s mission to offer land in the most strategic locations and offer its patrons a richer life underscores the organisation’s commitment to catalysing growth and prosperity. This large luxury development in Goa redefines luxury consumption. With a diverse portfolio of investment opportunities across strategic locations in India, this is a journey towards redefining luxury living and investment.”
Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive “Meet and Greet” event with the players of Rajasthan Royals in Delhi.
As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.
The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.
Luminous Power Technologies CEO and MD Preeti Bajaj said, “Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”
Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”
Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.
Mumbai: In the realm of entrepreneurship, stories of passion often emerge as guiding lights for aspiring business owners. For us, the journey into the e-commerce realm with Divaaglam stands as a testament to this. The journey showcases how determination and collaboration can turn dreams into reality even during challenging times.
Our entrepreneurial spirit was sparked long before the inception of Divaaglam. With my keen interest in e-commerce and Riena’s deep passion for the beauty industry, we found a purpose during COVID-19. It was in these uncertain times that we seized the opportunity to blend our passions and expertise, giving birth to Divaaglam.
However, navigating the competitive landscape of e-commerce was not easy. We and our team understood that success in this arena demanded attention to detail and a commitment to customer satisfaction. Despite facing formidable giants in the market, we faced every challenge and overcame it with grace.
My own journey in the beauty industry, spanning over two decades, provided invaluable insights and connections. From humble beginnings dealing in perfumes to establishing enduring relationships with renowned brands like Jaguar, Bulgari, and L’Oréal, my expertise turned into the cornerstone of Divaaglam’s success. Through us, people could access some of the best brands in the world online, without being cheated. Rather they got access to some of the best deals possible.
In the beauty industry, distinct categories like skincare, color cosmetics, hair care, and perfumes each hold a unique appeal. Perfumes, with their universal allure and gifting potential, comprise 60 per cent of sales, embodying both value and sentiment. Color cosmetics also witness a rapid turnover. Hair care is influenced by salon endorsements. So, building rapport within the industry fosters, and maintaining trust is the key to survive in the industry. An understanding of industry dynamics also unlocks abundant prospects for growth.
Brands like Jaguar, Bvlgari, Chopard, Guess, Mercedes and Armaf already command a loyal customer base and thus, they generate substantial business. Partnering with them ensures credibility and attracts customers organically. This strategic approach worked magically for Divaaglam. The margin may be
lower, but the consistent demand of well-known brands has guaranteed steady sales in this flourishing e-commerce segment.
One of the pivotal shifts witnessed in the industry was the rising popularity of foreign brands. Previously it was not the same. However, after the strategic marketing efforts targeting dermatologists and healthcare professionals, the scenario changed in India. Divaaglam played a pivotal role in this transformation. After Divaaglam’s widespread adoption of brands like L’Oréal, and others, the Indian beauty market started accepting foreign products.
Divaaglam’s motto was to spread education on beauty. Their personalized service made them unique, in the market. Divaaglam’s beauty advisors were tasked with not only selling products but also educating consumers about skincare regimens tailored to their individual needs. This approach revolutionized the way consumers made purchasing decisions in the skincare industry.
At Divaaglam, we acknowledge the indispensable role played by customers, supporters, and suppliers. Their unwavering support and trust fueled Divaaglam’s growth over the years.
The beauty industry landscape has evolved from overseas travel for purchases, to the convenience of local malls and stores like Sephora and Nykaa. Divaaglam is now entering the fray, offering competitive pricing. Divaaglam’s arrival in stores will make beauty more accessible to consumers.
In this ever-evolving industry where change is the only constant, Divaaglam continues to innovate and adapt, paving the way for a brighter, more beautiful future in the world of e-commerce.
The article has been authored by Divaaglam co-founder & MD Sudhir Masand.
Mumbai: Continuing with its 100-year celebration, MTR is back with the 3rd edition of its iconic Food Festival – MTR Karunadu Swada. This cherished food festival is being held on 4th and 5th May at Jayamahal Palace Convention Centre in Bangalore to delight the hearts of consumers and make them experience often-forgotten recipes from various parts of Karnataka. Justice N. Santosh Hegde, Former Solicitor General of India, inaugurated the festival.
Under the leadership of MTR’s cuisine centre of excellence, over 50 home chefs are showcasing more than 100 dishes from six regions of Karnataka, including Uttara Karnataka, Kodagu, Dakshina Kannada, Kalyana Karnataka, Udupi and Hale Mysuru, taking the attendees on a sensory journey through the state’s culinary legacy. MTR Karunadu Swada is a one-stop celebration of Kitchens across Karnataka, using locally sourced ingredients, unique spice blends and recipes passed on through generations.
On this occasion, the brand is extending this unique experience beyond the food festival by launching a special recipe book inspired by the dishes showcased. The book features a curated collection of over 100 forgotten recipes from Karnataka, allowing people to recreate these forgotten dishes at home.
MTR CEO Sunay Bhasin expressed his thoughts, “MTR Karunadu Swada is born out of MTR’s love for the food and culture of Karnataka. It is a celebration of Karnataka’s diverse flavours and our commitment to uphold the rich culinary heritage of the state. With evolving consumer needs and fast-paced lifestyles, we’ve inadvertently lost touch with traditional recipes and flavours that once defined our culture. This food festival serves as a bridge back to our roots, a heartfelt effort to preserve a piece of Karunadu heritage through these treasured dishes.”
In addition to the gastronomic experience, the event features celebrated Karnataka dance forms like Yakshagana and Dollu Kunitha, making it a complete cultural immersion, and highlighting Karnataka’s vibrant artistic traditions.
Witness this culinary affair by securing your tickets, available exclusively on BookMyShow.com.
