ITV

Category: Marketing

  • Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Mumbai: Khyaal, India’s number one app for senior citizens announces a strategic partnership with CaratLane, to introduce Khyaal Digi-Gold—a secure, hassle-free digital gold investment solution tailored for seniors. Launching on the auspicious occasion of Akshaya Tritiya, this partnership is set to revolutionise the way senior citizens approach gold investment. It offers a secure, hassle-free digital alternative that addresses the traditional challenges associated with physical gold such as making charges, purity concerns, storage costs, and theft risks.

    As part of this partnership, Khyaal’s app will feature a dedicated section where users can effortlessly buy and sell gold by weight or its monetary value. Additionally, the app will provide access to real-time gold prices and a history of gold performance, enabling users to make informed investment decisions. This digital format allows for transactions to be made 24/7 directly from the Khyaal app, with the option to easily convert their digital gold holdings into Indian Rupees and transfer to their bank accounts. Seniors can also effortlessly convert their digital investments into physical jewellery, choosing from CaratLane’s extensive collection of over 8,000 unique designs available both online and at more than 270 retail outlets nationwide. This flexibility and the tangible benefits of Khyaal Digi-Gold make it a highly appealing choice for seniors who value both security and convenience. Moreover, this partnership comes with the CaratLane seal of trust, which guarantees the purity and security of the investment.

    Commenting on the partnership, Khyaal founder & CEO Hemanshu Jain said, “Gold has always been a trusted investment avenue for seniors and continues to be the preferred option. Our partnership with CaratLane furthers our ongoing commitment to enhance the lives of our seniors by offering greater access, security, and independence. The aim is to ensure that seniors can invest in gold through a simple and seamless platform that streamlines the gold investment process, making it accessible and hassle-free.”

    Expressing enthusiasm about the partnership, CaratLane chief executive officer Avnish Anand said, “The whole point of building the Digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases. This strategic partnership with Khyaal is a crucial step in making that happen. We feel that we can combine our capabilities and provide a wonderful experience and great value to Khyaal’s customers.”

    Khyaal Digi-Gold offers a structured and transparent approach to buying 24-carat gold, ensuring compliance with all applicable laws and regulations. This method allows customers the flexibility to invest in gold in denominations as low as Rs 10. CaratLane, on behalf of Khyaal users, secures physical gold which is then stored in BVC’s high-security vaults, providing peace of mind for seniors by eliminating the logistical challenges of storing and securing physical gold.

    Khyaal was established to address the broad spectrum of challenges faced by seniors in modern times, including loneliness, digital literacy, susceptibility to online frauds, misinformation, and difficulty in accessing suitable assistance. Designed to empower seniors to reclaim control over their lives, the Khyaal app comprehensively tackles these issues. With a digital-first approach, it leverages technology to provide seamless access to essential services across India, enabling seniors to navigate their daily lives with greater independence and security. Since its launch in 2020, Khyaal has successfully engaged with over one million seniors and has raised a total of $5.4 million, significantly boosting its ability to serve India’s senior population.

  • 48 per cent urban couples influenced by cost-affordability for destination weddings: Betterhalf survey

    48 per cent urban couples influenced by cost-affordability for destination weddings: Betterhalf survey

    Mumbai: Indian weddings are renowned for their elaborate ceremonies, exquisite decor, picturesque venues, and culinary creations. All of these have contributed to making the Indian wedding market the second-largest in the world. In fact, weddings in India have truly evolved as brides and grooms today are more than ready to have their dream destination weddings instead of fitting them into the little traditional box.

    Given the burgeoning trend of destination weddings, Betterhalf- India’s leading matrimony super-app and premier tech-enabled end-to-end wedding planning company recently conducted a survey to unveil a new perspective on Indian destination weddings, breaking them away from the connotations of being exorbitant affairs. With more than 47 per cent of eligible bachelors and to-be-wed couples opting for destination weddings, Betterhalf’s survey also debunks the myths associated with the trend.

    The majority of around 48 per cent of urban professionals preferring to have a destination wedding are significantly influenced by the affordable cost associated with them. This majority underpins that destination weddings have departed from being costly celebrations to becoming more customizable as per the couple’s wedding budget. In addition, 25 per cent of urban professionals value location while 23 per cent consider experience as the key influential factor to choose a destination wedding.

    “Destination weddings have evolved so much over the years, that they have emerged as the most favorable wedding option for India’s diverse populace. That being said, destination weddings are elaborate ceremonies and people tend to think of them as over-the-top expensive affairs. With our survey insights, we are hoping to break away from this persona of the Big-Fat destination Weddings, making it a dream come true for all by making budget-friendly destination weddings more accessible,” said Betterhalf co-founder and CEO Pawan Gupta.

    For all to-be-wed couples, budget plays a significant role, which was highlighted by Betterhalf’s survey as 72 per cent of urban professionals considered it significant when planning a destination wedding. As a result, the secret ingredient to having the most surreal yet economical destination wedding that perfectly aligns with your budget is to engage the services of online wedding planning platforms, as preferred by 38 per cent of couples in contrast to traditional planners.

    With an online wedding planning platform, one can be guaranteed to have a fairytale wedding come true, in perfect accordance with the budget set. These online wedding platforms create a synergy between affordability and top-notch quality, and their network of multiple vendors further helps them offer the best services within the decided budget. While destination wedding planners can certainly help in allocating the budget effectively, over 54 per cent of urban professionals want them to offer additional services like travel arrangements. Apart from this, over 30 per cent of them look for assistance in on-site coordination respectively.  

    Thus, amidst all the pomp and circumstance, destination weddings can truly be economical. By choosing to engage the services of online wedding planning platforms, you stand a chance to save big bucks on your big day. Having said that, destination wedding or not, the most important element is cherishing the future that awaits you and your partner on this incredible journey.

  • Sobhita Dhulipala set to walk for Magnum India at Cannes Film Festival

    Sobhita Dhulipala set to walk for Magnum India at Cannes Film Festival

    Mumbai: Building on the illustrious heritage of crafting exquisite premium ice creams, Magnum India has geared up to dazzle at the prestigious Cannes Film Festival alongside – Sobhita Dhulipala. The collaboration promises to merge indulgence with elegance, promising an unforgettable experience of luxury and style.

    With a legacy deeply rooted in fashion and luxury, Magnum believes a day without pleasure is a day lost. Through this association, Magnum aims to dive deeper into the realms of passion, pleasure, creativity, and versatility.

    In addition to Sobhita’s captivating appearance on the brown carpet, she will be attending the exclusive Magnum party and the Magnum lounge with celebrated names like Troye Sivan and Mura Masa. It is a night of custom-dipped decadence, mind-blowing installations and pleasure stations designed to transport Pleasure Seekers to immerse in a world of indulgence and allow themselves to go Wherever Pleasure Takes You.

    “Partnering with Sobhita Dhulipala for this year’s Cannes Film Festival embodies everything Magnum ice cream stands for—sophistication, boldness, and the pleasure of indulgence,” said HUL– Foods & Refreshment executive director Shiva Krishnamurthy. “Cannes not only celebrates cinematic art but also serves as a showcase for timeless elegance and daring creativity, much like Magnum’s ice creams. Sobhita’s vibrant presence and fashion-forward style beautifully align with our pursuit of crafting experiences that are as visually stunning and delectable. This association at Cannes highlights our continuous commitment to being at the forefront of pleasure and luxury, delighting our audience in new and exciting ways.”

    Speaking on the occasion Sobhita Dhulipala added “Taking my journey with Magnum a notch higher with the Cannes Film Festival is both exciting and symbolic of my relationship with the brand, where we progress alongside creating colourful memories. This experience allows me to create these moments of pleasure as this association is a perfect blend of fashion, film and flavour. I’m looking forward to showcasing how Magnum ice cream transforms everyday indulgence into something truly spectacular.”

    This collaboration at Cannes marks a momentous occasion for both Magnum India and Sobhita Dhulipala, perfectly encapsulating the spirit of creativity and luxury. With a blend of fashion, film, and flavour, this partnership sets a new standard for indulgence, ensuring that the ‘Magnum experience’ remains unforgettable long after the festival lights dim. 

  • Celebrating Mother’s Day: Natureland Organics opening doors for women entrepreneurs

    Celebrating Mother’s Day: Natureland Organics opening doors for women entrepreneurs

    Mumbai: Natureland Organics, a leader in the organic food sector is commemorating Mother’s Day by celebrating the spirit of mompreneurs. The vision here is to empower the mothers of India.

    Natureland Organics is extending an invitation to all the mothers to collaborate with the brand as entrepreneurs by advocating for the products and gaining financial independence while also promoting healthier and more sustainable lifestyles.

    This Mother’s Day, Natureland Organics is giving an opportunity to all mothers in metropolitan and tier-one cities across India to join their movement towards organic living, supporting local farmers, and enabling women especially mothers to work from the comfort of their homes.

    Through this groundbreaking initiative, women are empowered to pursue their entrepreneurial dreams while balancing the responsibilities of family life, all while reaping the financial rewards. Harnessing the power of hashtags like #mompreneur and #womeninbusiness, we’re amplifying our message across diverse platforms, igniting a movement that celebrates the resilience and success of modern mothers in business

    One can choose to participate in this initiative through a unique working model: By enrolling into the programme from the site to receive a personalised code made for mompreneurs. They’ll be having access to exclusive 25 per cent off coupon code along with their respective names, one can benefit financially from every purchase made using your coupon code from the official company website. An excellent factor being that it does not require any sought of initial investment hence being feasible and accessible to homemakers out there.

    Naturland Organic’s initiative aims to empower women economically, enabling them to play pivotal roles in their households and contribute meaningfully to national economic growth. By providing opportunities within the FMCG industry, it not only enhances financial stability but also fosters recognition and career advancement for women. This dual impact not only strengthens individual households but also fuels broader societal progress, creating a more inclusive and dynamic economy for all

    “This initiative aligns with our commitment to nature and society,” said Natureland Organics co-founder and director Ajeet Godara. He further added, “We strive to support mothers, who are the pillars of our families and society, by providing them with an opportunity to gain financial independence while embracing organic living.”

    Natureland Organics is on the lookout for homemakers eager to re-enter the workforce, offering a unique opportunity for those with a degree, a vibrant social media presence, and a deep commitment to healthy eating and sustainable living. Ideal candidates will not only bring academic qualifications but also a passion for promoting well-being.

  • Nomad Pizza celebrates moms on Mother’s Day

    Nomad Pizza celebrates moms on Mother’s Day

    Mumbai: Nomad Pizza, the quintessential gourmet pizza destination in Bangalore, cordially invites all mothers to an unforgettable Mother’s Day experience. Renowned for its delectable gourmet offerings and warm ambience, Nomad Pizza is rolling out the red carpet to honour mothers with well-deserved culinary delights.

    On the delightful afternoon of Sunday, 12 May, from 12:30 pm to 4 pm, Nomad Pizza warmly invites you to join their Mother’s Day brunch. For mothers, their meal is a token of love, ensuring they feel truly cherished. Meanwhile, an exclusive menu awaits all other guests, priced at just Rs 1499/- per person, promising a delightful dining experience.

    Nomad Pizza boasts an extensive menu featuring an array of delectable options, including their renowned deep-dish pizza, Napel’s pizza, flavorful pastas and creamy risottos, all accompanied by a variety of unlimited beverage choices. This Mother’s Day, we encourage all mothers to treat themselves to an indulgent feast at Nomad Pizza, where every bite is infused with love and appreciation. Join us at the Nomad Indiranagar outlet as we raise a toast to the extraordinary mothers who enrich our lives with their endless warmth and care.

  • Omnicom expands with four centres in India

    Omnicom expands with four centres in India

    Mumbai: Omnicom (NYSE:OMC) announced the expansion of its Global Solutions Centers of Excellence with the opening of three new campus locations in Bengaluru, Chennai, and Gurugram. A fourth location will be opened in Hyderabad in October. This significant investment reaffirms Omnicom’s commitment to expanding its presence in India’s fast-growing economy, tapping into its diverse talent, and continuing to drive innovation and enhance client services across the company.

    Designed to accommodate Omnicom’s expanding footprint and global client solutions capabilities, these centres of excellence will house a diverse talent pool of over 5,500 colleagues. The newly built, state-of-the-art offices will provide best-in-class collaborative environments for Omnicom’s talent in India. Through their expertise in media, data and analytics, creative, digital commerce, marketing technology, and AI, Omnicom’s Global Solutions Centers will support our agencies around the world, driving more value and efficiencies for our clients.

    “India is a country of creativity and technology with diverse, dynamic and talented people,” said Omnicom chairman and CEO John Wren. “Our India operations are helping us transform from within, improving our client offerings and providing operating efficiencies. We are rapidly scaling and will continue to increase the number of colleagues in Omnicom’s Global Solutions Centers over the next few years, making them a key component of Omnicom’s growth.” 

  • GT Force eyes PAN India expansion with special attention to eastern region

    GT Force eyes PAN India expansion with special attention to eastern region

    Mumbai: GT Force, a pioneer in electric two-wheeler manufacturing, reasserts its presence in the Indian market with a strategic rebranding initiative. Emphasising a commitment to sustainability, innovation, and accessibility, GT Force is poised for nationwide expansion, with a particular focus on capturing the burgeoning market in PAN India.

    With a track record of success, the brand has collectively sold four scooter models up until now, totaling 20K units, including the popular (GT Soul, GT One, GT Soul Vegas, GT Drive Pro, GT Prime Plus, and GT Flying). Looking ahead, GT Force is gearing up to launch a new set of high and low-speed EV two-wheelers soon, featuring models like GT Vegas, GT Ryd Plus, GT Drive Pro, GT One Plus Pro, and GT Texa.

    GT Force founder and MD Rajesh Saitya articulated the company’s renewed mission, stating, “Our goal has always been to revolutionise the way people move, and with this rebranding initiative, we are doubling down on our commitment to providing eco-friendly and innovative transportation options to the Indian consumer.”

    GT Force co-founder and MD Mukesh Taneja highlighted the brand’s unwavering commitment to the electric two-wheeler segment, which comprises a substantial 80 per cent of India’s road transport fleet. He elaborates, “While we temporarily redirected our resources to refine our approach, we were never absent from the market. Our strategic decision allowed us to better target this segment, ensuring that we can serve our customers more effectively with our new EV products. With our renewed focus, we are confident in our ability to meet the evolving needs of consumers, which is why we have chosen East India as our first target. By prioritising this region, we aim to address the growing demand for electric mobility solutions and lead the charge in India’s electric mobility revolution.”

    Founded in 2019 under the umbrella of Houstan Innovations, GT Force has consistently strived to deliver affordable and convenient mobility solutions from its headquarters in Manesar, Haryana. With over five decades of experience in crafting auto electrical components and accessories, GT Force’s esteemed team brings a wealth of expertise to the electric vehicle (EV) market. Central to GT Force’s strategy is its innovative aggregator model, which allows the company to offer a diverse range of electric two-wheelers tailored to the preferences of Indian consumers. The company’s EVs boast exceptional performance and features, including enduring battery life, highly insulated motors, anti-theft alarms, and regenerative braking.

    Saitya further elaborated on GT Force’s vision, stating, “Our vision is not only to provide electric mobility solutions but also to simplify the lives of commuters while addressing pressing environmental concerns. We believe that sustainability and innovation are the cornerstones of a brighter future for transportation.”

    Notably, GT Force’s state-of-the-art EV plant in Manesar stands as a testament to the company’s commitment to cutting-edge technology and sustainable manufacturing practices. With a daily capacity of 250 units, the plant specialises in lithium batteries, ensuring reliability and innovation at every stage of production. As GT Force embarks on this new chapter, the company remains committed to setting new standards in the electric two-wheeler sector, ensuring that every journey makes a positive contribution to the planet.

  • Brewing artistry: Aliens Tattoo and Ironhill unveil unique fusion craft brewery

    Brewing artistry: Aliens Tattoo and Ironhill unveil unique fusion craft brewery

    Mumbai:  Aliens Tattoo, India’s leading tattoo brand, known for its creative custom tattoos uniquely designed based on the ideas, values, and beliefs of the consumer, and Ironhill Hyderabad, renowned for its craft brewing excellence, came together for an extraordinary partnership. The partnership came alive at an exciting experiential event held at Ironhill Hyderabad, seamlessly,  focused on building a unique sensory experience and blended the two worlds of tattoo artistry and craft beer. This dynamic partnership endeavors to honor the artistry of tattooing alongside the intricate craft of brewing, presenting a remarkable experience that harmonizes these two distinctive forms of expression.

    Ironhill Hyderabad introduced several remarkable brews, commencing with the ‘Cosmic Lager’, which infused the concepts and creative ethos of Aliens Tattoo. During this partnership, the two brands co-created the exclusive craft brew, set to be available exclusively at the Ironhill outlet. The aim was to craft a unique blend that seamlessly integrated the essence of both brands and provided a unique sensory experience.

    Subsequently, the Tattoo Workshop offered an immersive experience, diving deep into the world of tattoo artistry. Under the expert guidance of celebrated and award-winning tattoo artists from Aliens Tattoo, participants engaged in a selfie session with the IG filter Aliens Tattoos x Ironhill, indulging in personalized design sessions, receiving one-on-one consultations, and delving into the intricate realm of tattoo artistry.

    Ameesha Karnani, Brand Partnership Specialist, Aliens Tattoo, said, “We are delighted to have partnered with Ironhill and co-created a new brew, ‘Cosmic Lager’, which brings alive the flavour and creative thought process of Aliens Tattoo. Our aim is to offer consumers a multi-sensory adventure, both within our studio and beyond. Teaming up with Ironhill has allowed us to design a one-of-a-kind experience that combines taste and tattoo. At Aliens Tattoos, our brand identity revolves around delivering unique encounters, fueled by our dedication to artistic innovation. Partnering with respected brands like Ironhill enables us to create memorable moments for everyone involved.”

    Prateek Rao, Head of Brand Marketing, Ironhill “Cosmic Lager embodies the spirit of creativity and partnership, reflecting the essence of both Aliens Tattoo and Ironhill. It’s a testament to the power of partnerships in crafting something truly remarkable.”

    As the curtains draw on this extraordinary occasion, the enduring alliance between Ironhill Hyderabad and Aliens Tattoo ignites enduring inspiration and leaves an indelible mark on the creative landscape. Beyond a mere event, this partnership elevates into a narrative of brand collaboration, weaving an immersive experience that resonates deeply within the creative community, fostering a legacy of innovation and artistic synergy.

    Furthermore, the crafted brew born from this partnership will be available for tasting at the Ironhill outlet in the Hyderabad location, inviting enthusiasts to experience the unique fusion of these two iconic brands.

  • Spykar inspires young India to make their votes count

    Spykar inspires young India to make their votes count

    Mumbai: Spykar, a denim and casual wear brand, has announced the launch of its integrated campaign, dedicated to inspiring and mobilising the nation’s youth to participate in the upcoming general elections actively.

    The Spykar voting campaign coincides with the upcoming election schedule in the target states. Commencing with Gujarat on 7 May , followed by Maharashtra (excluding Pune) on the same date 7 May, the campaign extends its reach to Pune on 13 May, culminating with Mumbai and Uttar Pradesh on 20 May. This campaign targets young voters aged 18-30 across targeted states, who are passionate about making a difference through their vote.

    A captivating brand film leads the campaign, and aims to ignite a sense of responsibility and enthusiasm among young and first-time voters, urging them to exercise their democratic rights. Through a dynamic narrative, the film portrays the pivotal moment when two young girls, enamored by a boy at a café, choose to overlook him upon discovering his failure to vote. The central message conveyed by Spykar is that if you have not voted, you are not cool.

    Through this campaign, Spykar aims to create a memorable brand experience by offering exciting rewards to those who visit Spykar stores and flash their inked fingers – a symbol of their participation in the democratic process. Spykar is also urging voters to share their inked finger selfies on Instagram and other social media platforms for rewards from the brand.

    Spykar co-founder and CEO Sanjay Vakharia commented, “Today’s youth is different from that of the yesteryears. Apart from being rebellious, fun-loving, and carefree, they are conscious and take their social responsibilities very seriously.” He further added, “We wanted to bring these virtues to the forefront. Choosing who should lead us to a better tomorrow is our right and to vote is our obligation towards protecting the future of our country; nothing less will do – that’s the mindset of the young and restless of our generation which this film intends to resonate with.”

    Brandmovers India is the creative agency behind the latest Spykar election campaign. The integrated marketing campaign will be released across channels such as social, digital, retail POS, outdoor, digital outdoor, and print, for audiences across the country.

    Brandmovers India MD & CCO Suvajyoti Ghosh said: “When the team at Spykar approached us with a brief to create conversations around the Indian general elections and assert its relevance among its young, restless and opinionated audience, we took the opportunity to make a meaningful impact on the contemporary youth by urging them to vote instead of just having or sharing opinions on social media.”

  • Contagious Pioneers 2024: The best and bravest agencies on the planet

    Contagious Pioneers 2024: The best and bravest agencies on the planet

    Mumbai: Contagious is pleased to announce the 2024 Contagious Pioneers list, recognising the agencies that are setting the standard for innovation and creative excellence in marketing.

    The 2024 winners (in alphabetical order) are:  

    • BETC Paris

    • Colenso BBDO, Auckland

    • GUT Buenos Aires

    • Howatson+Company, Sydney

    • Lucky Generals, London

    • Ogilvy India, Mumbai

    • Rethink, Toronto

    • Uncommon Creative Studio, London

    We select our Pioneer agencies by rigorously analysing the work featured on our online intelligence tool, Contagious IQ.

    Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass our rigorous editorial filter. The Pioneer agencies are those that had the most campaigns featured on Contagious IQ over the past year, cross-referenced against metrics such as the number of different clients represented across their body of work, and whether the campaigns were selected as ‘Editor’s Picks’ or chosen for more in-depth coverage.

    Contagious editor Chloe Markowicz said: ‘At Contagious, we only concern ourselves with the very best marketing in the world. So having a single campaign featured on the Contagious IQ platform is already high praise for any agency, but to be ranked a Contagious Pioneer signifies that an agency has consistently achieved excellence.

    ‘Our 2024 Pioneers agencies have created work that stands out as the most creative, innovative and effective in the industry. They deserve recognition for campaigns that demonstrate breakthrough thinking and set a  new creative standard, exhibiting what future-facing marketing should look like.’