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Category: Marketing

  • House of Vitti India introduces summer’s must-have mules collection

    House of Vitti India introduces summer’s must-have mules collection

    Mumbai: House of Vitti India, renowned for its exceptional craftsmanship in fashion footwear, introduces its latest summer collection. Embracing various hues, the collection features an array of Mules, Juttis, and Kolhapuris, showcasing a blend of tradition, innovation, and comfort. This launch marks yet another stride in House of Vitti India’s commitment to redefining footwear aesthetics.

    Following the remarkable response from their customers, and in answer to their demand, House of Vitti India is delighted to introduce its latest collection. Building on the success of previous launches, the brand unveils its mules collection, featuring a diverse range of meticulously crafted footwear options. From timeless black duets exuding sophistication to intricately designed pastel-coloured treasures, each pair reflects the uniqueness of the brand. The collection features a vibrant palette such as the Silk Safari with captivating silver and gold tiger stripe embroidery, and the charming Pastel Panache adorned with delicate glass beads detailing.

    In the brand’s commitment to sustainability, the mules feature PU soles, making them durable and vegan-friendly. The incorporation of suede lining ensures ultimate relaxation and the perfect fit, catering to the needs of conscious consumers.

    Speaking about the newly launched summer collection, House of Vitti India founder Charru Sharrma stated, “Drawing upon the latest trends and customer feedback, we’ve thoughtfully curated this collection of mules with the utmost attention to detail. Designed to seamlessly enhance your summer ensembles, this collection embodies a perfect balance of style and comfort, we recognize the significance of blending fashion with practicality, and our Mules collection exemplifies this dedication.”

    The collection offers a range starting from 5000 and going up to 7000.

  • Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Bhamla Foundation to introduce Ecotainment, a groundbreaking sustainability initiative within the Heftyverse universe. This collaboration marks a significant step towards merging entertainment with environmental conservation, reinforcing our commitment to creating a greener, more sustainable future.

    The ‘Ecotainment’ initiative is a pioneering project by Hungama within the Heftyverse platform, where users can participate in environmental conservation efforts while enjoying immersive entertainment experiences. The initiative revolves around the concept of “Digital Trees,” wherein real trees are planted for users who purchase tickets for events presented by or partnered with Hungama. Each real-world tree sprouts a digital twin within the Heftyverse, allowing users to adopt, nurture, and interact with their virtual saplings in a vibrant digital ecosystem.

    Expressing his excitement about the pioneering initiative, Hungama Digital Media Founder and MD Neeraj Roy said, “At Hungama, we believe in the power of entertainment to inspire positive change. With Ecotainment, we’re taking this belief to the next level by seamlessly integrating environmental sustainability into our platform. It’s not just about entertaining our users; it’s about empowering them to make a tangible difference in the world. Teaming up with Bhamla Foundation for this pioneering initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment.”

    Bhamla Foundation founder Asif Bhamla said, “We are delighted to join hands with Hungama’s Heftyverse for the Ecotainment initiative. By combining entertainment with environmental consciousness, we can reach and engage millions of people in the fight against climate change. Together, we can make a real impact and create a healthier planet for future generations.”

    With the launch of Ecotainment, Hungama’s Heftyverse aims to inspire millions of users to become active participants in environmental conservation. For more information about Ecotainment and how to get involved, please visit Heftyverse.

  • XYST Nature & Science Skin Care unveils new brand logo and packaging

    XYST Nature & Science Skin Care unveils new brand logo and packaging

    Mumbai: XYST Nature & Science Skin Care, the 100 per cent vegan, cruelty-free and safe skincare brand, proudly unveils its new brand logo, ensuring the company’s sustainable transformation. The new logo is part of XYST’s strategic rebranding efforts to become India’s #1 premium and affordable skincare brand and bolster its position in the industry by fostering a meaningful connection with its consumers.

    The rebranding initiatives are part of XYST’s expansion plans, as it aims to reach 100 crore revenue in the next three years. The aspiration is driven by XYST’s unique value proposition as a derma-certified skincare brand, which has conducted detailed studies and tests on 12 females and males each, for eight days. While the benchmark irritation factor has been set at 0.5 per cent in India, XYST products have garnered a superior score of 0.03 per cent, which has been labelled on each product.

    XYST Nature & Science Skin Care co-founder Gunjan Agarwal explained the rebranding efforts, by saying, “XYST is synonymous with premium organic products backed by science, and has gathered immense popularity for offering premium products in a pocket-friendly manner. Our new logo and rebranding initiative underlines the values that drive our mission to offer superior and safe products to millions of consumers, helping them to keep on their skincare routines. We are hoping to penetrate more geographies in the country, while keeping our natural roots intact and being dedicated to deliver 100 per cent vegan, cruelty-free, FDA-approved and derma-certified products to our consumers.”

    The new logo highlights XYST’s strategic shift to enhance its connection with its vast community of consumers, irrespective of age and gender while reaching out to more individuals across India to drive business growth. In line with its vision to become the country’s top skincare brand with premium yet affordable products, the recently concluded rebranding effort has emphasised reinforcing its brand identity while highlighting its values to potential consumers. The newly unveiled logo dons a monochrome Sacramento (dark green), with subtle and meticulous attention in fonts, reminiscent of a tree trunk, symbolising the brand’s nature-friendly theme, and commitment to creating toxin-free products with unique nature-forward ingredients like Cica and Hemp.

    The brand is actively working to launch a new set of hair care solution ranges by the next quarter after popular demand and strategic hirings are also in the pipeline. The rebranding efforts also come ahead of expansion plans across national borders, with XYST becoming synonymous with skincare routines in domestic and international markets. Additionally, the brand has also overhauled its digital marketplaces and its website, from premium product designs and labels to premium imagery, videos and mono carton brandings.

    XYST Skincare is a distinct presence in a particularly crowded domain with its eccentric blend of cost-effectiveness, efficiency, ethical practices and inclusivity. Their commitment to offer premium, result-oriented products has established the brand as one to watch out for in a dynamic sphere, driven by excellence and innovation.

  • Transforming e-commerce: Two99’s winning formula for FMCG, Apparel, and skincare brands in the Gen Z Era

    Transforming e-commerce: Two99’s winning formula for FMCG, Apparel, and skincare brands in the Gen Z Era

    Mumbai: In a remarkable showcase of digital marketing expertise, Team Two99 has once again demonstrated its unparalleled ability to connect with the dynamic and ever-evolving Gen Z audience. Over the last two quarters, the agency has masterfully curated content engines and reshaped brand perceptions for its clients in the FMCG, clothing, and skincare categories. Leveraging their deep understanding of Gen Z, cutting-edge technology, and vertical storytelling, Two99 has propelled each of its clients to new heights of success.

    The impact of Two99’s innovative strategies is evident in the impressive results achieved by their clients in Q3 and Q4. Over a dozen brands experienced a significant increase in brand searches, leading to a reduction in Customer Acquisition Cost (CAC) on their websites. Moreover, these brands enjoyed a multiplication of Return on Ad Spend (ROAS) on popular marketplaces like Amazon and Myntra, a testament to Two99’s ability to optimize digital presence and drive sales across multiple platforms.

    The FMCG industry in India, valued at approximately $110 billion in 2020, is expected to grow at a CAGR of 14.9% to reach $220 billion by 2025. In this competitive landscape, Two99’s clients have managed to stand out and capture the attention of the coveted Gen Z demographic, known for its discerning tastes and preference for authentic, relatable content.

    Similarly, the Indian clothing and apparel market, expected to reach $350 billion by 2030, has seen a shift towards online shopping, with consumers seeking unique and personalized experiences. Two99’s clients in this sector have successfully tapped into this trend, offering exclusive online product ranges that resonate with the younger audience’s desire for individuality and style.

    The skincare industry in India is not far behind, with a projected growth rate of 8.22% between 2021 and 2025, reaching a market volume of $2.7 billion. Two99’s expertise in understanding consumer behavior and preferences has enabled its skincare clients to tailor their offerings and marketing strategies, resulting in increased brand visibility and customer engagement.

    Additionally, Team Two99’s strategic interventions have not only boosted short-term metrics but have also laid the foundation for long-term brand growth and loyalty. By aligning with the values and aspirations of Gen Z, these brands have positioned themselves as frontrunners in their respective industries, poised for continued success in the digital age.

    The author of this article is Two99 CEO Agham Chaudhary.

  • Farmley goes 100 per cent palm oil-free across its product range

    Farmley goes 100 per cent palm oil-free across its product range

    Mumbai: Marking a significant step towards healthier and more sustainable snacking options for consumers, Farmley, a wholesome snacking specialist, has announced its transition to becoming completely palm oil-free.

    Backed by extensive research and development, Farmley, with a yearlong mission of phasing out palm oil with healthier alternatives like olive oil, ghee or zero-oil across its entire range of products, has further solidified its commitment to redefining healthy snacking for its consumers. Palm oil, a commonly used vegetable oil, has raised environmental and health concerns due to its high saturated fat content. In an industry where the development and sale of blended palm oil is the norm – which includes 80-90 per cent of palm oil and only 10-20 per cent olive oil – Farmley is one of the first brands that is 100 per cent palm oil-free.

    While creating a completely palm oil-free product range, Farmley has launched  the “Palms Off Palm Oil” campaign, to raise awareness among consumers about the harmful effects of palm oil on health. It also aims to educate consumers about the negative impacts of palm oil production on the ecology, as it contributes to deforestation, destruction of wildlife habitats and climate change.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

    Expressing his delight in steering the transition to 100 per cent Palm oil-free products, Farmley co-founder Akash Sharma said, “At Farmley, prioritising the well-being and satisfaction of our consumers stands at the forefront of our mission. We began our journey 6 months ago to go completely palm oil free when a few of our  customers expressed resentment towards our products being made in palm oil during our regular customer feedback surveys. Customer feedback is not just a suggestion box for us; it’s a guiding light that impacts our business decisions. We are happy to be among the first to transition our entire range of products to being completely palm oil free by replacing it with zero-oil, olive oil, or ghee. While this move will cater to the health of the nation, from a business perspective, it will provide us a first-mover advantage into an emerging F&B segment, which focuses on food quality and health. As we continue to innovate and improve, we remain committed to providing snacks that are not only delicious but also mindful of our planet and its inhabitants.”

    A study published in the National Library of Medicine reveals that palm oil is used in almost half of the most commonly consumed food and consumer items, including popular snacks. Composed of 50 per  saturated fatty acid, it increases LDL or ‘bad’ cholesterol levels in the bloodstream, increasing the unhealthy fat content in the human body while elevating the risk of cardiovascular diseases in people.

    Farmley’s range of wholesome snacks is available on online commerce platforms including Amazon, Flipkart, Blinkit, Zepto and Instamart, along with retail stores near you.

  • NoiseMAAker encourages activity on Mother’s Day via NoiseFit app

    NoiseMAAker encourages activity on Mother’s Day via NoiseFit app

    Mumbai: This Mother’s Day, Noise, a smartwatch and connected lifestyle brand, surprised its users with a heartwarming and engaging campaign called “NoiseMAAker.” Centred around the theme of maternal love and support, the campaign took a delightful twist by sending notifications in ‘mom’s tone’ making users feel like their mom had taken over the NoiseFit App’s push notification. These playful notifications, infused with motherly wits, concern and affection, nudged users to actively think towards adopting a healthier lifestyle.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Noise (@go_noise)

    With over 10 million active downloads, the NoiseFit App is a central hub for users, fostering a community that connects, inspires, and motivates them towards a healthier lifestyle. This Mother’s Day, Noise wanted to acknowledge the unwavering support and encouragement mothers provide, highlighting their role as our biggest cheerleaders. As part of the campaign, NoiseMAAker took over push notifications on the app, infusing them with their unique blend of love, care, and a hint of wit. Over the weekend, users received notifications in a familiar, “mom-like” tone, reminding them to prioritise health and wellness with gentle nudges to eat, sleep, and stay active.

    The campaign unfolded across various channels, beginning with the app’s push notifications. Subsequently, the brand introduced a teaser notice hinting at a change in the notification tone and addressing its investigation into the matter. This was followed by engaging content on social media, including investigative posts and participation from the audience to guess the mysterious figure behind the altered notifications. This strategy garnered widespread attention, with users and celebrities like actor Taapsee Pannu adding an extra layer of excitement by joining the fun and expressing curiosity about the changes in the notifications.

    The reveal video showcased the heartwarming reason behind the modified notifications and unveiled the identity of the mystery NoiseMAAker – none other than ‘Maa’ herself. The campaign culminated in a touching Mother’s Day wish, reminding users to “Listen to Mom” – a sweet nod to appreciating a mother’s love and guidance.

    The campaign’s success was evident in the enthusiastic response from the NoiseFit App community. Users actively interacted with the personalised notifications, sharing their experiences on Instagram. The campaign generated a 40 per cent increase in user engagement on the NoiseFit App during the Mother’s Day weekend. Additionally, social media impressions saw a 100 per cent spike during the campaign period.

  • Harshita Gupta launches her clothing line – Chikankari Hues

    Harshita Gupta launches her clothing line – Chikankari Hues

    Mumbai: Social media star and content creator Harshita Gupta, is on a mission to make every stride a style statement with the launch of her label Chikankari Hues in collaboration with her husband, Shrey Chhabra. Launched on 13 May, Chikankari Hues confirms a modern makeover to the traditional Mughal-era embroidery style from Lucknow, unveiling unique styles. The label has launched in forty-plus styles and is available in a wide variety of colours promising to entice women of all age groups.

    Speaking about her newly launched venture, Chikankari Hues founder Harshita Gupta said, “There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari since my roots belong to Lucknow. Fun fact – my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create.”

    Born in Lucknow, Harshita began her career as an RJ at an established radio station. After the advent of digital media, she found solace in content creation, which eventually became a full-time career. Today, Harshita has garnered millions of followers across social media platforms. In 2023, she was featured in the Forbes list of the top 100 digital stars of India.

    Chikankari has become an integral part of India’s heritage that was introduced by the Persian and Turkish rulers. However, the Nawabs of Awadh became the patrons of the craft, and today the embroidery has achieved a geographical indication (GI) tag, making it a globally renowned textile craft. All the products from ‘Chikankari Hues’ are now available on the website (https://chikankarihues.com/collections/all), along with an Instagram page (https://www.instagram.com/chikankarihues/) and will be in the price range of Rs 25,00 to 10,000.

  • Manforce Condoms unveils #CondomNahiManforceBolo campaign

    Manforce Condoms unveils #CondomNahiManforceBolo campaign

    Mumbai: Manforce Condoms, India’s No. 1 Condom Brand, from the house of Mankind Pharma, has unveiled its latest digital campaign, #CondomNahiManforceBolo.

    The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with ‘Manforce’. The brand has launched a year-long campaign to establish the prominence of Manforce Condoms as the top-of-mind choice for consumers whenever they consider purchasing condoms.

    To kick-start the campaign, the brand has collaborated with multi-talented actor and content creator Dolly Singh. The video depicts Dolly Singh in the middle of a shoot where she mentions ‘condom.’ On hearing Dolly say condom, the director shows concern, following which the entire crew team says #CondomNahiManforceBolo as it is India’s No. 1 condom brand.

    Since the campaign is year-long, the brand has planned to stick to the quirky tonality and amplify the campaign through multiple influencers, UGC and social media posts. The campaign focus will revolve around different media platforms to drive buzz and engagement around the campaign.

    Speaking on the campaign, Mankind Pharma associate vice president, of sales and marketing head  Joy Chatterjee, said, “Our idea behind the #CondomNahiManforceBolo campaign is to make sure everyone knows that Manforce Condoms is the No. 1 choice in India. By encouraging everyone to say ‘Manforce’ when they talk about condoms, the brand aspires to underscore the trust and credibility it has created in the industry over the years. For further strengthening the campaign, we have also roped in various influencers and leveraged e-comm, quick comm, and product placement for this campaign in a continuous manner.”

    Elaborating on the same,  Grapes co-founder and CEO Shradha Agarwal said, “The campaign resonates with our objective to instate the supremacy of Manforce Condoms in the segment. Having come a long way in establishing its position in the market, in tandem with the brand, we work towards the unified goal of familiarising Manforce Condoms as a name synonymous to condoms among the audience.”

     

     

     

     

  • JUICE Cosmetics unveils ‘Wish A Color, We Deliver’ Nail Polish contest

    JUICE Cosmetics unveils ‘Wish A Color, We Deliver’ Nail Polish contest

    Mumbai: JUICE Cosmetics, the brand with the most innovation in the beauty and cosmetic landscape, is thrilled to announce its latest contest ‘Wish A Color, We Deliver’ Contest in celebration of a decade of manufacturing. This exciting initiative marks their commitment to delivering top-quality beauty products. JUICE Cosmetics has embraced a self-test with the challenge, pledging to seamlessly deliver the desired colour of nail polish.

    JUICE Cosmetics project lead Amrit Kamra said “As we celebrate our remarkable decade-long journey, our strong national presence spanning 510 cities and towns in India, coupled with our integrated research, manufacturing, and distribution facility demonstrates our competence in crafting any colour of nail polish that our consumers desire.”

    https://juice-cosmetics.vercel.app/

    The concept behind the contest is simple. Participants are encouraged to unleash their creativity by submitting entries or photos of the most random things, challenging JUICE Cosmetics to create a nail polish shade inspired by their selection. To participate, users can simply scan a QR code or visit the contest page on the website. Upon scanning the QR code, users are directed straight to the submission process, where they can easily upload their photo, to complete their entry.

    Every 15 days, 10 lucky winners will be randomly selected to receive exclusive JUICE hampers containing their custom-created nail polish shade. Additionally, one lucky MEGA winner will be crowned the FACE OF THE BRAND 2024. They will be featured in JUICE Cosmetics’ promotional campaigns and invited to their events. Stay tuned for the announcement of the winners, set to be revealed on their Instagram and Website.

    JUICE Cosmetics is dedicated to empowering women through the creation of elegant makeup that amplifies natural beauty. Their products are crafted with high-quality, multitasking natural ingredients to accentuate your features. With a distribution network spanning 21 states and over 30,000 retail outlets across India, plus a strong online presence, JUICE Cosmetics is committed to serving customers nationwide.

  • Beyond Mother’s Day: Showcasing gratitude and celebrating mom every day

    Beyond Mother’s Day: Showcasing gratitude and celebrating mom every day

    Mumbai: Even though Mother’s Day has passed, it’s never too late to appreciate the mothers in our lives. During our daily struggles, we often forget to acknowledge the relentless efforts mothers put in – efforts that have shaped us into who we are today. Take the opportunity to spend quality time with your mom and treat her to curated care and experiences she truly deserves, making this not just Mother’s Day but every day memorable for her.

    1. Celebrate Day in style with timeless Nikon

    To capture picture-perfect memories, look no further than the Nikon Z f paired with its kit lens, the NIKKOR Z 28mm f/2.8 (SE) – one of the smallest and lightest Z primes, yet robust in performance. With its stylish classic design, this camera-lens duo effortlessly enhances all your moments, adding an extra touch of flair to your photography & videography experience.

    For serious hobbyists aiming for top-tier performance, we enthusiastically endorse the NIKKOR Z 14-24mm f/2.8 S lens. Recognized as the world’s shortest and lightest f/2.8 ultra-wide zoom*, its exceptional sharpness and clarity span effortlessly from the centre to the far edges of the expansive frame. Equipped with near-silent autofocusing and a powered aperture mechanism, it excels in capturing immersive video shots, guaranteeing to draw viewers into the scene.

    2. Treat of crafted experiences, gourmet delights and indulgence at ITC Maurya, A Luxury Collection Hotel, New Delhi

    Savour a lavish brunch at The Pavilion with an array of delectable dishes from traditional Indian delicacies to international delights. Explore the renowned signature restaurant, Ottimo at West View for a taste of authentic Italian cuisine amidst elegant surroundings, where the flavours of Italy come alive in every bite. Following a delectable meal, pamper your mother with a rejuvenating spa experience at Kaya Kalp, a serene sanctuary to unwind and relax. To suit her whims and fancy, why not extend the celebration with a luxurious staycation? Let her revel amidst the luxurious charm of ITC Maurya and let her continue cherishing precious moments.

    3. The Gift of Health and vitality

    Show your mother how much you care about her well-being by giving her the best gift – the gift of good health. From immunity-boosting vitamins and minerals to mood-enhancing supplements and probiotics for gut health, give her Vestige Prime Concentrated Mineral Drops (CMD), a product that would support her overall health and vitality. A natural sea mineral supplement extracted from The Great Salt Lake of Utah, CMD contains the full spectrum of the minerals required by the human body.

    4. Plan an ‘Urban Retreat with Staycation Treat For Mothers at ITC Maratha’

    Treat your mum to a rejuvenating staycation at this landmark five-star luxury hotel, where spacious rooms and suites offer a decadent respite. Let the rejuvenating environs of Kaya Kalp Spa or Open Sky Bohemian swimming pool be the plus reasons to opt for that headspace. Or just simply make this a culinary trip by raving your appetite to explore amongst famed 8 award-winning restaurants like Peshwari, Dumpukht, Avartana & Yi Jing.  

    5. Hair Care Regimen

    Gift your mother a complete professional hair care treatment kit. The Assure hair care regimen is a perfect gift for getting expert hair treatment in the comfort of one’s home. The Assure Anti-Hairfall Bounce Restore Shampoo, Assure Keratin Smoothening Shampoo, Assure Damage Protection Leave-On Hair Serum, Assure Intensive Care Rinse Off Conditioner and Assure Hair Oil, with all-natural ingredients, combine to nourish and help provide professional hair care at home.