ITV

Category: Marketing

  • Lenskart sets out to solve the widespread problem of myopia in children

    Lenskart sets out to solve the widespread problem of myopia in children

    Mumbai: Recognising the global surge in myopia rates among children, Lenskart has taken up the challenge to tackle the pressing issue head-on. In India alone, the prevalence of myopia rates is as high as 21.19 per cent in 5 to 15-year-old urban children and is projected to reach over 50 per cent soon. In South East Asia, for instance, 80 per cent of Singaporean children turn myopic by the age of 18. India is still fairly unorganized when it comes to eyewear exams for kids, and hence the real statistics can likely be much higher already than what we believe.

    More and more children are wearing glasses in schools every year. The challenge is that a majority of them don’t get their eyes tested till a very late date since it’s not natural for one to know someone else can see better than them, unless their power is high, by which time the problem already becomes quite big. Hence, the need for kids’ eye testing to become more accessible, friendly and affordable is only going to get more critical in the coming years.

    As one of the leading global eyecare brands/ proponents, Lenskart has announced that it will now start offering its free eye test service for children too. Till now, Lenskart used to only do eye tests for people above the age of 12. Now it will cover ages below 12 as well. The team is specifically designing and innovating its in-store eye tests to be more suitable and comfortable for children.  

    Lenskart has recently inaugurated its first-ever kids-only eyewear store in India, marking a significant stride towards addressing and transforming children’s vision care needs comprehensively. Lenskart Kids offers specialised eye testing facilities tailored specifically for children. These are operated by professionals who are not only skilled in optometric precision and care but are also adept at interacting with children, making the process enjoyable and stress-free.

    In addition, the store is designed with the young wearers in mind. The atmosphere is infused with a sense of excitement and discovery, encouraging children to channel their curiosity and take pride in selecting their glasses, turning what can often be a daunting task into a fun and empowering ritual. Within this dynamic space, children can also engage themselves in playful activities while parents browse through the offerings of the kids’ eyewear collection, Hooper by Lenskart.

    At the store inauguration, Lenskart CEO and co-founder Peyush Bansal shared a special moment with customers who’ve been buying from the brand for the past many years, turning it into an educational celebration. He conducted a lively session filled with insights, raising awareness on the increasing prevalence of myopia. Through engaging stories and practical advice, Peyush provided valuable tips on how they can actively prevent and manage myopia, enriching their understanding in a fun and interactive way.

    He also personally engaged with the parents and shared his enthusiasm for this venture, stating, “Every child deserves the best vision care possible and we knew that Lenskart has to make that happen. As for all our customers, we want to ensure that children don’t have to make any compromises when it comes to their eyes, and they have access to the best range of eyewear that is both comfortable and stylish.” He further added, “Another problem leading to lower awareness of myopia in children is that kids’ eye tests are expensive. We are investing extensively in technology that can help us democratize this and make kids’ eye tests more affordable and accessible across the country.”

    Beyond eye testing, Lenskart is also investing in technology that will stop myopia progression in children, thereby aiming to reduce the global increase. The company remains committed to making eye health a priority for all ages, ensuring that our young users see the world with clarity and joy. This new chapter in Lenskart’s story is not just about eyewear; it’s about building a legacy of healthier vision for the children of today, who will lead us into tomorrow.

  • Sprect raises Rs 50 lakh in Angel funding from Siddarth Shetty

    Sprect raises Rs 50 lakh in Angel funding from Siddarth Shetty

    Mumbai: Sprect, a C2C consulting marketplace, announced that it has raised Rs

    50 lakhs in Angel funding from seasoned industry veteran, Siddarth (Sid) Shetty, chief business development officer at ServiceChannel. With this funding, Sprect plans to accelerate product development, expand its team, drive marketing efforts, and boost sales.

    Launched by Mohit Khadaria and Vishal Rupani in August 2023, Sprect (short for Super Connect) aims to bridge the gap between individuals and professionals across diverse fields, making them readily accessible to each other online. Sprect’s web platform directly connects users with the world’s leading PROs (Professionals) for one-on-one interactions. Sprect incentivizes PROs to take calls while maintaining their privacy through its comprehensive turnkey system, which streamlines brand building, scheduling, payment processing, and video calls.

    With over 15 years of leadership experience spanning Operations, Business Intelligence, Global Services, Business Development, and Marketplace Strategy, Siddarth (Sid) Shetty brings a wealth of expertise to Sprect’s journey. His pivotal role at ServiceChannel, which contributed to its eventual acquisition by Fortive for $1.2

    billion in 2021, underscores his exceptional ability to build high-functioning teams and foster innovation within tech-driven ventures. Siddarth is also the host of the industry podcast ‘Elevating Brick and Mortar’, where he interviews industry leaders and discusses how world-class brands deliver compelling customer experiences.

    As a leader with strategic expertise in driving growth and building successful marketplaces, his role as an investor and advisor will be invaluable as Sprect charts its course towards revolutionizing digital connections between individuals and professionals.

    “Sprect’s innovative approach to democratizing access to expertise deeply resonates with me,” said Siddarth Shetty. “I see significant untapped potential for consumer-to-consumer advisory services, and it’s great to see that Sprect has already built an impressive pool of professionals without spending a penny on advertising. I’m excited to support their vision of empowering people by enabling them to connect with professionals seamlessly while unlocking new monetization opportunities for PROs from all backgrounds and walks of life. I firmly believe Mohit and Vishal embody the passion and vision necessary to lead this transformative journey, and I am honoured for the opportunity to be part of it.

    “We are thrilled to welcome Sid to our exciting journey,” expressed Sprect co-founder Mohit Khadaria. “His impressive track record in building exceptional teams, coupled with his pivotal role in contributing to the success of a company achieving unicorn status, is truly inspiring. What truly ignites our excitement is his unwavering passion for developing purpose-driven technology and a vision that seamlessly aligns with ours. We firmly believe Sprect has the potential to revolutionize how people connect and share knowledge, and we eagerly anticipate the transformative journey ahead.”

    Sprect’s marketplace boasts a roster of PROs from renowned companies like Airtel, Google, Times Internet, and WarnerBros.Discovery; prestigious educational institutions like IIM, IIT, ISB, and UCLA; government officials including the Principal Income Tax Commissioner and Mumbai Police Commissioner; and even Indian Olympians. This diversity ensures you can connect with someone who has the exact experience you need to help you take that next step to achieving your own goals.

    Sprect co-founder Vishal Rupani remarked, “Sid’s investment represents a significant validation of Sprect’s potential to revolutionize the digital connectivity landscape. His backing reinforces our dedication to reshaping interactions between individuals and professionals, cultivating a culture centered around knowledge sharing and guidance. We deeply appreciate Sid’s trust in our vision and are excited to embark on this journey together.”

    Sprect believes every individual is an expert in the life they’ve lived. We invite everyone to sign up today and make their knowledge accessible to the masses. PROs can create a free profile to offer paid consultations, complimentary sessions, or even charity calls, catering to a wide range of needs. On the other hand, users can freely browse profiles and book calls without creating a profile.

  • Club Mahindra onboards Megalodon as its AI creative tech partner

    Club Mahindra onboards Megalodon as its AI creative tech partner

    Mumbai: In a move set to redefine creative marketing in the hospitality sector, Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited (MHRIL), has announced a strategic partnership with Megalodon, India’s leading AI Creative Tech company. This collaboration aims to leverage cutting-edge artificial intelligence to enhance Club Mahindra’s creative output and marketing reach, setting new standards for customer engagement and brand visibility.

    Club Mahindra, a leader in the Indian hospitality sector aims to harness the power of AI to create personalised, immersive, and memorable experiences for its members in the digital domain.

    Expressing her enthusiasm about the partnership, Megalodon founder Rashi Agarwal said, “Collaborating with Club Mahindra allows us to showcase the transformative potential of AI in the hospitality industry. We are excited to bring our innovative solutions to such a respected brand and look forward to achieving remarkable outcomes together.”

    Since the inception of the partnership, Megalodon has been instrumental in revolutionizing Club Mahindra’s marketing campaigns. The collaboration has focused on the development of AI-driven creative assets, including static and video campaigns that resonate deeply with the target audience. These AI-powered creatives have significantly boosted brands digital presence.

    Megalodon co-founder & chief creative officer Sahid SK added, “AI is revolutionizing the way brands connect with their audiences. Through this partnership, we aim to set new benchmarks in customer interaction and satisfaction within the travel sector. Our AI-driven creatives are designed to captivate and engage, creating unforgettable experiences for Club Mahindra’s members.”

    This partnership is a testament to Club Mahindra’s commitment to innovation and excellence in delivering unparalleled vacation experiences. As Megalodon continues to integrate advanced AI technologies into their creative processes, both companies are dedicated to exploring new possibilities and driving sustained growth in the hospitality industry.

    Megalodon, under the leadership of Rashi Agarwal and Sahid SK, is renowned for its innovative integration of AI with creative technologies. Rashi Agarwal, with 17 years of expertise in marketing and communications, and Sahid SK, India’s top AI creator, has consistently pioneered solutions that transform brand communication and engagement strategies.

  • Ayush Shukla to make his debut at Cannes Red Carpet

    Ayush Shukla to make his debut at Cannes Red Carpet

    Mumbai: At the age of 24, Ayush Shukla, the founder of the creative agency Finnet Media, will make his red carpet debut at the Festival De Cannes, making history as the youngest creator economy entrepreneur.

    The pandemic gave birth to Finnet Media in 2021. The journey started with just two creators in the year 2021 to currently managing India’s finance and infotainment creators of India like Sharan Hegde, Anushka Rathod, Think School, Shreyaa Kapoor, to name a few, and have collaborated with over 1000 creators and established partnerships with more than 300 brands.

    Reflecting on his upcoming appearance at Cannes Film Festival, Shukla said, “It’s truly humbling to represent the creator economy and our country on the global stage of Cannes. This journey is not just about personal achievements but about showcasing the incredible talent and potential that India holds. We at Finnet Media feel very proud and blessed that one of our talents, Sharan Hegde is honouring the stage. I never envisioned, hailing from a tier 3 city, that I would one day attend such a renowned global festival like Cannes. I am deeply honoured to play a small part in promoting our rich cinematic heritage and fostering meaningful connections with fellow creators and industry leaders.”

    In addition to his entrepreneurial endeavors, Ayush is known for his efforts behind the scenes, working tirelessly to bring creators into the spotlight and amplify their voices. He also runs a podcast “Restless”, featuring insightful conversations with industry stalwarts such as Anupam Kher, Anupam Mittal, Aman Gupta, and more, further contributing to the dialogue surrounding Indian cinema and entrepreneurship.

  • Parle Agro launches ‘Dhishoom’

    Parle Agro launches ‘Dhishoom’

    Mumbai: Parle Agro, known for its innovative contributions to the Indian beverage industry, has launched Dhishoom, a jeera masala flavored carbonated drink, nationwide. With its availability across the country, Dhishoom establishes itself as the first national brand in this category.

    Dhishoom was originally launched in 2012 and was available in rural and small-towns markets. Recognizing the growing demand for jeera-based drinks in India, Parle Agro has now introduced Dhishoom across the country. With this move, Parle Agro aims to not only meet but also lead the expansion of this burgeoning category.

    Dhishoom brings consumers the authentic taste of a jeera drink. With the perfect blend of savory, tangy and citrusy flavours, expertly infused with the right mix of jeera masala and carbonation, Dhishoom delivers a taste that’s not just refreshing but also packs a punch. Its quirky eye-catchy packaging is hard to miss on the retail shelf. Available in two sizes – 125ml and 250ml, priced at Rs. 10 and Rs. 20 respectively, Dhishoom offers affordability without compromising on quality.

    Speaking on the launch, Parle Agro head of Marketing and International Business Ankit Kapoor said, “The pan India launch of Dhishoom marks our national foray into the masala soda segment with the aim to establish leadership in the fragmented jeera masala drink category. We will leverage our superior understanding of the consumer’s taste, design lead brand building capability and our distribution network to unlock this category.”

    The jeera masala drink category, encompassing both organized and unorganized segments, commands a substantial market size of approximately ₹700 crore. While regional players currently dominate pockets of the market, there exists a noticeable gap for a strong national brand to emerge and capture market share. Parle Agro aims to fill this gap by becoming the first nationwide brand in this segment.

    Speaking about the launch, Parle Agro managing director Nadia Chauhan added, “Nothing fuels our passion more than elevating categories to unimaginable heights. Dhishoom’s national launch shows our commitment to seizing market potential. Our mission is to position Dhishoom as the ultimate choice in the jeera masala drink category, cementing Parle Agro’s leadership in the category and the beverage industry as a whole.”

  • Asics India: Leading the charge in the running community

    Asics India: Leading the charge in the running community

    Mumbai: In a world where the pursuit of fitness and athletic achievement knows no bounds, Asics India emerges as a beacon of innovation and community engagement in the running sphere. Rooted in the timeless ethos of “Anima Sana In Corpore Sano” – a sound mind in a sound body, Asics has been a stalwart in the athletic footwear and apparel industry for over seven decades.

    Explore how Asics maintains its brand identity while catering to the unique needs of every runner, backed by cutting-edge technology and a commitment to excellence. Delve into the vibrant landscape of Asics India, where strategic partnerships with iconic events like the TCS World 10K Run Bengaluru and a dedication to fostering a diverse community of athletes redefine the running experience. Discover the heartwarming stories of individuals whose lives have been transformed by Asics running shoes and the inspiring victories that fuel the brand’s dedication to empowering athletes at every level.

    Indiantelevision caught up with Asics India head of marketing Saurabh Sharma to unveil the secrets behind Asics’ rise to prominence, its innovative marketing strategies, and the inspiring stories of those whose lives have been transformed by the power of Asics running shoes.”

    Edited Excerpts

    On Asics planning to leverage its partnership with the TCS World 10K Run to solidify its presence in the southern region

    The TCS World 10K Bengaluru is a pivotal moment for us. Capturing the south market holds strategic importance, considering its size and influence. This partnership aligns seamlessly with our broader goals to not only showcase our product technology and business contribution at the event but also to enhance brand visibility.

    These events serve as ideal platforms to showcase our support to fitness, lifestyle and performance apparel and driving brand consideration amongst consumers. With the changing consumer landscape and increasing sports demand in these regions, we recognize the immense opportunities they present. Active participation in such runs demonstrates our commitment to maintaining a leading position in the Indian sporting goods market.

    On Asics maintaining its brand identity while catering to diverse customer segments within the running community

    At Asics, we understand that every runner has individual goals, and we recognize the importance of catering to this diverse segment.  While maintaining our brand identity as a technology and performance-focused brand in athletic footwear is paramount, we accomplish this through a thoughtfully curated product range that caters to every runner’s stride. We believe every runner deserves the perfect shoe for their individual goals, that’s why we offer a wide range of footwear. Asics’ stability footwear provides the support some runners crave, while lightweight trainers unleash the speed of others. From cutting-edge technologies like FLYTEFOAM and AMPLIFOAM cushioning to the trusted support of Rearfoot GEL, we ensure runners of all levels experience comfort and can enhance their performance with each step.

    On the recent strategic collaborations that Asics India has undertaken to enhance its marketing efforts

    Asics presence in India’s top running events like Tata Mumbai Marathon, TCS World 10K and our recent collaboration with New Delhi Marathon has been a strategic move that allows the brand to connect with runners in key regions alongside many athletes across the country who look up to these premier marathons and running experiences year-on-year.

    Asics has always been a step ahead when it comes to innovation game in marketing. Our brand mission is to reach a wider range of consumers targeting not only tier-1 cities but also tier–2 and 3 cities to ensure that we drive awareness and reach across different regions targeting our potential consumers. Talking about our strategic association with Asics Brand athletes in segments like cricket, squash, tennis and running signifies about our brand approach to cover sports, fitness and training activities, these are smart initiatives to boost brand awareness and lure folks into our retail outlets. We know how to blend innovation with collaboration for some seriously successful marketing campaigns.

    On Asics gathering and analysing consumer insights to stay informed about evolving preferences and trends in the running shoe market

    We leverage on our community and running events to get feedback from participants that is later analysed and incorporated while developing new innovations and technology.

    Asics Institute of Sport Science produces a wide variety of research, where human form, movement and physiology are the focus. At the Asics ISS, work and research is being done day in and day out to create and provide athletes with helpful technologies. Over the years, Asics has addressed what sports science is and worked hard to research, develop and create quality products for customers. The Asics Institute of Sport Science continues to work tirelessly to develop products that perpetuate the enjoyment and development of athletics using personalization and digital technology.

    Asics is committed to deliver the best-in-class products to customers ensuring they get maximum support and comfort while they are on their path to achieve new milestones in their fitness journey. Currently, there’s a trend towards not just shoes but a holistic running experience. Asics values the new emerging needs of customers that is why we are not just selling shoes; we are selling lifestyle and technology. Our approach involves staying ahead of the game, blending comfort and performance to cater to the ever-evolving demands of today’s runners. We understand that it is not just about the run rather about the entire running journey.  

    On Asics leveraging social media and digital platforms to engage with runners and influencers and foster a sense of community around the brand

    Asics India understands the importance of creating a strong running community. We go beyond selling running shoes and apparel by actively engaging with runners of all levels. Our partnership with top running events like the Tata Mumbai Marathon, TCS World 10K Run Bengaluru and New Delhi Marathon provides a platform to directly connect with athletes. We have a dedicated running club that offers a platform for runners to connect, exchange training tips and learn from each other’s experiences.  

    We constantly keep an eye on athletes, our collaborations with T Gopi, Sawan Barwal and Harman Jot Singh inspire runners and demonstrate Asics’ commitment. On-boarding influencers like Asics coach Deepa Nayak, Girish Bindra and Megha Kishore has helped us reaching out to a larger social media audience. These initiatives highlight Asics’ dedication to creating a supportive and empowering environment for runners.

    On the notable customer testimonials or success stories that highlighting the positive impact of Asics running shoes on runners

    At Asics, our core focus lies in fostering a community around running and athletic performance.  One of the greatest testament to the positive impact of our shoes is the loyalty of our customers.  Many customers return with positive reviews and repurchase, often bringing friends and family.

    One such inspiring story of our Asics Running Club coach Ms. Deepa Nayak who’s in the running community with over 10 years of running experience and 5 years of coaching experience. Deepa is also an ACE-certified personal trainer; she has done 16 marathons with 10 times Boston qualified and the fastest Indian female in the Berlin Marathon 2022 with a time of 3:18 and in the Tokyo Marathon 2024 with 3:13 marathon. She has run the Boston and London marathons in a span of 6 days with a time of 3:22 and 3:23 respectively in the year 2023. From an inactive childhood, being called a fat girl to being persistent at marathons, achieving 3:13 is a long journey with consistent hard work. Her passion for running has driven her towards coaching, leaving her corporate job to pursue coaching full-time. She has coached over 200 runners and now working with Asics Running Club and Runners 360 to help runners achieve their goals.

    We’re proud to see athletes achieve their best with our shoes. We are committed to designing shoes that empower runners of all levels to perform at their peak, and victories like Thonakal Gopi’s win at the New Delhi Marathon are truly inspiring.

    Our commitment extends beyond running. We’re constantly innovating and striving to be a part of inspiring journeys, like the journey of our brand athlete Rohan Bopanna. His dedication to peak performance perfectly aligns with our commitment to innovative technology and best-in-class products in footwear and apparel. We share a common passion for inspiring people to move and maintain overall well-being.  

  • Alpenliebe introduces Mango flavour to its Popfills lollipop range

    Alpenliebe introduces Mango flavour to its Popfills lollipop range

    Mumbai: As the summer heat begins to rise, Alpenliebe, one of the legacy brands from the house of Perfetti Van Melle, announces the addition of the Mango dlavour to its delectable Alpenliebe Popfills range of lollipops.

    In August 2022, Alpenliebe Popfills revolutionized the lollipop experience by offering consumers the ‘best of both worlds’: a lollipop that combines the classic crunch of a candy’s exterior with a center that is smooth and creamy, providing a delightful ‘Lick & Chomp’ sensation. Building upon the success of the original caramel flavour, Alpenliebe Popfills has unveiled its newest Mango flavoured lollipop.

    Evoking the essence of summer with every lick, Alpenliebe Popfills Mango flavoured lollipop promises to transport taste buds to a tropical paradise. Packed with the irresistible sweetness of ripe mangoes, this luscious treat provides an indulging escape from the summer heat.

    Commenting on the new launch, Perfetti Van Melle India (PVMI) marketing director Gunjan Khetan said, “Alpenliebe is thrilled to expand its Popfills lollipop range with the introduction of Mango flavour. Every summer, kids eagerly anticipate the arrival of mango season, and with Popfills Mango, they can now relish the delightful essence year-round! We are excited to bring the joy Alpenliebe Popfills Mango to our valued customers across India.”

    The new offering of Alpenliebe Popfills Mango flavoured lollipop is now available at your nearby stores at a price point of Rs 5.

  • KFC ropes in Dhanashree Verma to urge team to ‘Hit a 5’

    KFC ropes in Dhanashree Verma to urge team to ‘Hit a 5’

    Mumbai: Recently, the social media was abuzz with curiosity as popular celebrity influencer, Dhanashree Verma, shared a captivating selfie sporting a quirky white t-shirt emblazoned with the words, “Hit a 5”. Cricket aficionados were left scratching their heads, wondering what this cryptic message could signify, especially coming from the wife of ace bowler Yuzvendra Chahal.

    However, the mystery was unravelled when Dhanashree took to Instagram to reveal the inspiration behind her enigmatic attire. As it turns out, her OOTD was a clever nod to KFC’s newly launched International Burger Fest range, featuring five delectable Zingers inspired by flavours from around the globe.

    Dhanashree expressed, “If there is something I love as much as cricket, it’s burgers. Everyone is always cheering for 4’s and 6’s, but I can’t wait to try out these 5 new burgers. It was overwhelming to see the response from my fans; my IG was flooded with comments and messages from everyone trying to decode what ‘Hit a 5’ really meant. While a lot of things in life could be a Hit or Miss, the 5 new Zingers from KFC are definitely a ‘Hit’.”
     

  • GoSats teams up with Swiggy Instamart for asset-based rewards

    GoSats teams up with Swiggy Instamart for asset-based rewards

    Mumbai: GoSats, a pioneer in asset rewards and cashback, announces the recent conclusion of its strategic partnership with Swiggy Instamart. The partnership focused on offering the GoSats Elite Card worth Rs 999, completely free to Swiggy Instamart customers; The card came pre-equipped with an Rs 100 instant spendable balance and an additional 10% cashback in Gold/Bitcoin on all orders, up to Rs 100.

    This marks yet another successful campaign for GoSats, who have previously collaborated with other prominent Indian e-commerce brands such as Myntra, Flipkart, Nykaa, Zomato, BigBasket and numerous others. At this recently concluded collaboration, Swiggy users in Bengaluru received a unique GoSats flyer with a QR code upon their grocery deliveries. The QR code allowed users to scan to claim the GoSats Elite Card free of charge and stand a chance to receive cashback from 100 premier brands.

    Commenting on the incredible success of the partnership, GoSats co-founder & CEO Mohammed Roshan said, “We received a wonderful response from our partnership with Swiggy Instamart. Grocery delivery is on the rise in urban India, thanks to Swiggy Instamart, and the customers are always looking to get the best deals available out there. Grocery delivery now comes equipped with passive savings into asset classes via GoSats in a hassle-free way, exposing users to an entirely unique dimension to purchasing essentials.”

    Since GoSats came into existence, it has been able to strike a meaningful interactive dialogue with its customers across India — enabling their financial planning and wealth creation conveniently and seamlessly. The firm allows users to swipe its cards anywhere to receive 1.5% cashback rewards, while also offering up to 20 per cent earnings on gift card purchases of top brands.

  • Meesho’s WaitNahiVoteKaro campaign encourages Indian youth to vote

    Meesho’s WaitNahiVoteKaro campaign encourages Indian youth to vote

    Mumbai: Meesho, an e-commerce marketplace, has launched an innovative social media campaign titled #WaitNahiVoteKaro. The campaign aims to mobilise and empower India’s youth to exercise their fundamental right to vote.

    Leveraging Meesho’s extensive reach across various social media platforms as well as its own app, the campaign introduces a series of innovative strategies to boost youth voter participation. One of the key elements of the campaign is the change of its brand logo across prominent social platforms such as Facebook, Instagram, LinkedIn, X, and Snapchat. The updated logo seamlessly integrates the iconic Meesho “m” with a finger bearing the ink mark, symbolising the platform’s dedication to increasing voter participation.

    Moreover, Meesho is leveraging the trending #GRWM reels, meaning ‘Get Ready With Me’ on Instagram and YouTube Shorts. Collaborating with influencers, they’re showcasing the process of preparing for voting day. This trend reflects a growing perception of Election Day as a significant occasion worthy of dressing up, encouraging the audience to join in the celebration. By tapping into the “Get Ready With Me” content trend, where influencers share their preparations for the day, including selecting outfits, packing essentials like water bottles, and putting on comfortable shoes, Meesho aims to normalise and promote voting as a crucial aspect of civic responsibility.

    To emphasise the importance of voting, the brand strategically utilises push notifications and banner advertisements on its app, with catchy messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!” These timely reminders not only serve as proactive calls to action, urging its consumers to participate in the democratic process but also to contribute to the national voting efforts by amplifying the Meesho-ites’ votes cast during these elections.

    Meesho associate director of brand marketing Soumitra Choubey added, “We are excited to contribute to the General Election 2024 via Meesho’s On-App, Social Media and creator ecosystem and have a meaningful impact. Since its launch on May 10, our campaign, #WaitNahiVoteKaro has already garnered over 18 crore impressions. By actively engaging our community through initiatives like #GRWMtoVote reels and targeted messages, we are aiming to foster a sense of empowerment among our users. We believe that by celebrating Election Day as a significant event, we can inspire an optimistic change in societal perceptions towards voting, thereby, not only increasing voter turnout but also reinforcing Meesho’s commitment to social and national responsibility.”

    Through these multifaceted initiatives, Meesho is not only raising awareness about the upcoming election but also actively encouraging and empowering India’s youth to exercise their right to vote. By leveraging its platform and influence, Meesho is committed to enabling every eligible citizen to make their vote count in the Indian General Election 2024.