Mumbai: In a world of dining out and app-driven meals, Pansari Group celebrates the joy of home-cooked goodness. They want their consumers to rediscover the satisfaction of preparing wholesome meals with their quality ingredients. And Embrace the warmth of homemade flavors, fostering a healthier and more connected lifestyle. Pansari Group encourages everyone to savor the pleasure of cooking at home.
With a product range focused on consumer holistic health and well-being, Pansari Group offers a range of edible oils, specialty rice & flour products, and instant Indian mixes in North India. Founded in 1940, Pansari Group was built on the fundamentals of safe, healthy, and nutritious home-cooked food. From the start, they wanted to make cooking a seamless and easy process for everyone.
In line with their mission to enhance the home-cooking experience, the company has recently launched an exciting new product line: Pansari Chai and TVOY Green Tea. These products are designed to cater to the evolving tastes and health-conscious preferences of modern consumers. Pansari Chai brings a rich and aromatic tea experience, perfect for those cherished moments of relaxation. Meanwhile, TVOY Green Tea offers a refreshing and healthy beverage option, aligning with the growing trend towards mindful consumption.
In lieu of this, the company reported a turnover of Rs 1,400 crore in the last fiscal year, with 20 per cent of this revenue coming from exports and the rest from domestic sales. This year, they are aiming even higher, with a projected turnover of Rs 1,700 crore.
Indiantelevision.com reached out to Pansari Group’s director Shammi Agarwal where he delved more into diversifying its product portfolio and expanding geographically in western and southern India and a lot more….
Edited excerpts
On the inspiration behind the recent launch of Pansari Chai and TVOY Green Tea
The recent launches of Pansari Chai and TVOY Green Tea embody our commitment to innovation and meeting evolving consumer needs. With four distinct varieties, Pansari Chai caters to diverse preferences, showcasing our emphasis on offering choice and quality. Similarly, TVOY Green Tea goes beyond being just a product; it’s a lifestyle choice aligned with growing health consciousness. Offering flavors like Classic, Chamomile, and Kahwa, TVOY combines tradition with wellness, catering to health-conscious consumers seeking indulgence. These launches expand our product range, demonstrating our ability to innovate while staying true to our mission of providing quality and healthy choices to our customers.
On strategies you employ to ensure successful market penetration in these regions
In the southern market, where we are already established to some extent, we are doubling down on our efforts by conducting extensive market research. Understanding the local preferences, including factors like packet sizes, and quality expectations. For example, people from South India prefer dust in tea and information like this is crucial for creating our products to meet the demands of this diverse market. We are actively working on refining our packaging to align with the preferences of consumers in the South. This includes not only adjusting packet sizes but also ensuring that our products meet the quality standards that resonate with southern consumers.
Moreover, we recognize the importance of agility in our approach to regional markets. Each area has its own set of challenges and opportunities, and we are committed to adapting our strategies accordingly. In addition to product refinement, we are also ramping up our retail activities. This includes participating in fairs and B2B events to showcase our offerings and forge valuable partnerships.
On the company’s impressive financial performance, factors contributing to its growth, and the key objectives for future expansion
Our financial performance can be attributed to several key factors. Firstly, the productivity of our teams and the efficiency of our operations have played a significant role. We have focused on streamlining processes and using technology to optimize everything from order to dispatch and stock management across our depots nationwide. Embracing tech solutions has pushed our agility and responsiveness, ensuring smooth operations and better customer service. Moving forward, our key objectives for future expansion revolve around continued technological integration and innovation. We aim to further enhance efficiency and scalability by investing in advanced software and systems.
Additionally, we remain committed to encouraging a culture of continuous improvement, empowering our teams to adapt and excel in an ever-evolving market landscape. By staying at the forefront of technology and operational excellence, we are set for sustained growth and success.
On discussing the role of innovation within Pansari Group, particularly in developing new products and meeting evolving consumer preferences
At Pansari Group, innovation is at the heart of our product development strategy. We are constantly evolving to meet the changing consumer preferences. We maintain an open mindset towards trying new products, and with initiatives like the recent launch of TVOY, we showcased our commitment to innovation. In our Horeca segment, we prioritized customer convenience and quality consistency. Innovations in seasoning and syrups, such as our unique chilly goa flavor, set us apart from competitors, demonstrating our dedication to pushing boundaries in taste and variety. While we currently focus on deepening our presence in existing categories, we remain responsive to consumer demands, whether it’s introducing new flavors or adjusting packaging sizes. This agile approach to innovation ensures that we stay ahead in meeting evolving consumer needs and preferences.
On engaging with consumers to promote the joy of home cooking and encourage a connected lifestyle
Our approach to innovation revolves around our core motto of providing home-cooked meals for all. We prioritize educating consumers about the health benefits and versatile applications of our products through various activities like our Mother’s Day campaigns. This educational marketing not only promotes our products but also empowers consumers with knowledge about their usage and benefits. We further aim to make our offerings easily accessible and user-friendly, ensuring that consumers understand the convenience and value they offer for home cooking. By emphasizing both promotion and hands-on experiences, we bridge the gap between consumer awareness and product usage, driving engagement and loyalty while meeting evolving preferences in the market.
On ensuring the quality and sourcing of its ingredients, especially given the emphasis on holistic health and well-being
Ensuring the quality and sourcing of our ingredients is extremely crucial, especially given our focus on holistic health and well-being. We maintain rigorous standards throughout the procurement process, from sample approval to quality control and assurance at every stage. Our strong checklist and standard operating procedures (SOPs) ensure consistency and excellence in sourcing, production, and final product quality. We conduct parallel sampling to validate the integrity of our ingredients and monitor them throughout the production cycle. Additionally, our dedicated food technologies team oversees these processes, leveraging their expertise to uphold the highest standards of quality and safety. By adhering to stringent norms and investing in expertise and technology, we guarantee that our products not only meet but exceed expectations for purity, nutrition, and overall well-being.
On sharing any upcoming initiatives or projects that you have in store for the future, particularly in line with its mission and values
Looking ahead, our primary focus is on strengthening our presence in regions where we’ve already built a solid foundation. We plan to use our existing networks and infrastructure to expand our coverage and deepen our engagement in these markets. For instance, in the Delhi NCR region, where we presently reach 40,000 counters, our ambition is to extend our footprint even further.
In markets where we’ve established ourselves, our strategy involves intensifying our penetration, nurturing stronger bonds with our current customer base, and optimizing our market share. Meanwhile, in new territories, we’re in the testing phase, meticulously assessing opportunities and understanding customer feedback. These initiatives align with our mission of providing quality products and services while staying attuned to evolving consumer needs and preferences.
