ITV

Category: Marketing

  • Hyundai Motor drives sustainable clean logistics in U.S. with vision for a hydrogen society

    Hyundai Motor drives sustainable clean logistics in U.S. with vision for a hydrogen society

    Mumbai: Hyundai Motor Company (Hyundai Motor) today shared its hydrogen vision and introduced its U.S. clean logistics business powered by the company’s Class 8 XCIENT Fuel Cell electric truck at the Advanced Clean Transportation (ACT) Expo 2024.

    The company is exhibiting the XCIENT Fuel Cell truck and fuel cell system, along with digital exhibits, demonstrating the vehicle enhancement concept and its hydrogen value chain technologies, from 20–23 May at the Las Vegas Convention Center.

    Building a hydrogen society roadmap

    At Hyundai Motor’s press conference, Hyundai Motor executive vice president and head of the global commercial vehicle and hydrogen business Ken Ramirez, highlighted the company’s commitment to building a hydrogen society. He spoke about the true value of hydrogen and how Hyundai Motor Group (the Group) is leveraging its affiliates’ cross-industry capabilities spanning the entire hydrogen value chain — from hydrogen production and storage to logistics, transport and diverse applications — to realize the company’s vision for a hydrogen society.

    Earlier this year, Hyundai Motor announced a vision for the HTWO brand’s expanding role in the hydrogen value chain, signalling that it will be the catalyst for a global energy transition. Hyundai Motor aims to realize its vision for a hydrogen society by leveraging the Group’s integrated capabilities across various industries.

    “Our HTWO brand’s expanding role reflects Hyundai’s unique reach beyond mobility into an integrated hydrogen value chain to lead the global energy transition,” Ramirez said. “We are like no other energy company with roots deeply grounded in mobility – and we are like no other mobility company with branches so far reaching into energy. Our mission has always been clear: leverage our strengths in both mobility and energy sectors to realize our vision for a hydrogen society.”

    Joining the presentation, Hyundai Motor North America senior vice president and head of commercial vehicle and hydrogen business development Jim Park detailed the company’s rollout of its Class 8 XCIENT Fuel Cell electric trucks in key U.S. hydrogen logistics projects, including the NorCAL ZERO Project and Clean Logistics Project as further proof of the company’s commitment.

    Last year through the NorCAL ZERO Project, Hyundai Motor deployed 30 XCIENT Fuel Cell trucks at the Port of Oakland and Port of Richmond to haul freight containers and vehicles, marking the single largest commercial deployment of Class 8 heavy-duty hydrogen fuel cell electric trucks in North America. In Georgia, the company is working on the Clean Logistics Project at its Hyundai Motor Group Metaplant America (HMGMA), to decarbonize the company’s production facility.

    “This landmark port decarbonization initiative in California serves as a prime example of how hydrogen trucks are paving the way towards sustainable future logistics,” Park said. “By replicating the success of NorCAL ZERO and tailoring it to specific customer needs, we at Hyundai aim to create a worldwide network of clean, hydrogen-powered operations.”

    Hyundai Motor is actively working to decarbonize its captive logistics through the Clean Logistics Project. This year, the company will take a significant step by deploying XCIENT Fuel Cell trucks to its facility in Georgia. This deployment will begin Hyundai Motor’s efforts to reduce emissions from its internal logistics operations.

    HTWO Logistics to bring clean solutions to HMGMA

    GLOVIS America executive director Glenn Clift a leading logistics provider that shares Hyundai Motor’s hydrogen vision, joined the press conference as a guest speaker to introduce HTWO Logistics, a partnership for benchmarking in sustainable logistics solutions revolving around HMGMA.

    “Our clean logistics operation in Georgia deals specifically with reducing the carbon emission of inbound and outbound transportation around our new manufacturing facility,” Clift said. “Through HTWO Logistics, we will partner with Hyundai Motor in establishing a value chain of clean hydrogen production, supply, refuelling and zero-emission vehicles to handle the logistics, creating a hydrogen mobility ecosystem in and around Georgia’s Metaplant.”

    Through this partnership, the two companies will leverage a comprehensive suite of HTWO solutions to maximize carbon emissions reduction. By gaining valuable insights from this project, the companies aim to replicate this success model globally, further expanding Hyundai Motor’s HTWO business.

    XCIENT Fuel Cell truck product enhancement concept

    In line with Hyundai Motor’s continuous dedication to customer-driven innovation, the company digitally previewed the enhancement concept of its XCIENT Fuel Cell truck.

    The enhancement concept videos on display show a 12.3-inch fully digital instrument cluster, offering drivers clear and concise information at a glance, and a 12.3-inch touchscreen infotainment system with physical buttons integrated into the centre console for driver convenience.

    The display model also features a comprehensive suite of Hyundai Motor’s Advanced Driver-Assistance Systems (ADAS) designed to enhance vehicle safety and minimize driver fatigue. These enhancements include Forward Collision-Avoidance Assist (FCA), Lane Departure Warning (LDW), Side Collision Avoidance Warning (SOD) and Smart Cruise Control (SCC).

    The company also introduced its collaboration with autonomous driving industry leader Plus to enhance road safety and freight efficiencies. The two companies are testing Level 4 autonomous driving technology on Hyundai Motor’s XCIENT Fuel Cell truck in the U.S., a first for a Class 8 fuel cell electric truck in the country.

    Hyundai Motor’s XCIENT Fuel Cell truck, equipped with Plus SuperDrive Level 4 autonomous driving technology, is on display at Plus’s ACT Expo booth (#2044).

    HTWO’s vision for hydrogen’s potential in the CV sector and beyond

    Widely regarded as a safe, clean and sustainable energy carrier, hydrogen is considered a perfect solution for commercial vehicles and logistics transportation due to its diverse advantages, including production, storage, logistics and refuelling infrastructure. Hydrogen is a high-density energy carrier that allows fuel cell electric vehicles (FCEVs) to provide a sustained power output suitable for long-haul driving and carrying heavy loads.

    Hyundai Motor’s XCIENT Fuel Cell truck, powered by its field-proven fuel cell system, is already a game changer and leads the FCEV market, with units in operation around the world, including in Europe, South Korea and North America. Hyundai Motor’s hydrogen fuel cell technology is already going beyond mobility into various applications, including stationary power, industrial equipment and, soon, electrolyzers.

    As announced at CES 2024, HTWO has evolved from a fuel cell system to a complete hydrogen value chain brand, integrating the Group’s capabilities across various industries. By leveraging its strength in the mobility and energy sectors, the Group is now uniquely positioned to offer holistic solutions spanning every stage of the hydrogen value chain.  

    Moving upstream in the hydrogen value chain, the Group has developed pioneering methods for converting organic waste into hydrogen as part of its pilot project operating in Chungju, South Korea. By extracting biogas from food waste, hydrogen is created through an advanced process. This hydrogen is then supplied to an on-site hydrogen refuelling station to power hydrogen vehicles. The Group will have another facility in Korea by the end of this year in which sewage sludge is transformed into hydrogen.

    The Group is also reviewing a hydrogen energy business model to integrate the whole value chain, from hydrogen production through plastic-to-hydrogen technology, to carbon capture, utilization, storage (CCUS), transportation, supply and applications.

    XCIENT Fuel Cell truck on display at ACT Expo 2024

    The XCIENT Fuel Cell truck with a 6×4 drive axle configuration is on display at Hyundai Motor’s booth (#530, open to the public May 20-23) along with a hydrogen fuel cell system. The truck will be shown together with digital exhibits demonstrating the company’s HTWO Grid solutions and the enhancement concept of the XCIENT Fuel Cell truck. The company is also operating an XCIENT Fuel Cell truck test drive program at the Expo (May 21-22).

  • Sassy, Snarky, and Social: How playful content is redefining brand personas online!

    Sassy, Snarky, and Social: How playful content is redefining brand personas online!

    Mumbai: “I wouldn’t tell anyone I won the lottery, but there will be signs,” or “You wouldn’t last an hour in the asylum where they raised me,” or “One love for the mother’s pride” – if these lines ring a bell, you’re nailing the social media update game. If not, keep scrolling!

    In today’s digital world, where attention spans are short and competition for engagement is tough, brands are always on the lookout for fresh ways to connect with their audience. One tactic that’s proven super effective is using playful content to redefine brand personalities online. Whether it’s memes, visually cool stuff, interactive challenges, or funny reels, people are all about playful content these days.

    Playful content makes brands more relatable and friendly to consumers. In a world full of serious messages, playful content stands out by adding humour, wit, and creativity to brand talk. Plus, it lets brands show off their personality and values in a more real way, helping them connect with consumers on an emotional level. This builds trust and loyalty because people like brands they see as honest and real.

    One big perk of playful content is its power to get people talking and sharing. In a time where social media algorithms love stuff that gets likes, shares, and comments, playful content shines. It taps into our love for fun and games, making us want to join in and share with our friends. This can really boost a brand’s reach and visibility, which is great for business.

    From a smart thinking perspective, playful content helps brands stand out in a crowded market. By adding humour and creativity to their messages, brands can make a unique identity that sets them apart from others. This is super important for catching people’s attention and staying on their minds in a busy online world.

    And that’s not all! Playful content can start conversations and bring people together. Whether it’s a funny meme or a cool challenge, brands can make chances for people to connect over shared interests. This makes people more loyal to the brand and gives brands valuable info about what people like.

    In the end, playful content is reshaping how brands look online by making them seem more human, genuine, and friendly. By using playfulness as a big part of their marketing plan, brands can find new chances to connect, be creative, and grow in the digital age.

    The author of this article is Social Media & Content head Vani Nair.

  • ‘Brand Street Integrated’ expands operations in Pune and Ahmedabad

    ‘Brand Street Integrated’ expands operations in Pune and Ahmedabad

    Mumbai: Brand Street Integrated, a trailblazer in brand transformation and immersive brand experiences, proudly announces its strategic expansion into Pune and Ahmedabad. Following successful ventures in Hyderabad and Coimbatore, this move marks a pivotal milestone in Brand Street Integrated’s rapid growth journey, enabling the agency to extend its unparalleled marketing services to these vibrant markets and amplify its industry impact. With innovative solutions in OOH, rural marketing, merchandising, printing and digital marketing segments, the agency has plans to target sectors like e-commerce, food & drink, telecom, IT, real-estate, medical & health, fintech and entertainment.

    Having a strong foundation built over nine years of industry expertise and a network spanning eight strategic locations, Brand Street Integrated has emerged as a leader in Consumer and Trade Marketing. The company’s growing team of 150-plus professionals has collaborated with over 300 brands, delivering remarkable results and setting new benchmarks in the industry. “At Brand Street Integrated, we are passionate about driving brand transformation through new verticals – OOH, Rural and Digital,” said Brand Street Integrated CEO Surendra Singh.

    “The expansion into Pune, Gujarat, Hyderabad and Coimbatore represents a strategic opportunity for us to bring our expertise closer to clients in these dynamic regions and further strengthen our presence across the country,” Singh added. Brand Street Integrated takes pride in its ability to decode the consumer psyche and offer a comprehensive suite of services tailored to meet the diverse needs of its clients. From consumer marketing to trade marketing, rural marketing to digital marketing, the company’s offerings are backed by meticulous planning, strategic foresight, and unwavering commitment to audience engagement.

    “Our focus has always been on propelling brands toward unparalleled success, and the addition of new regions and verticals to our operational footprint reinforces this commitment,” said Mr Singh. “We are excited to embark on this new chapter of growth and innovation, and we invite brands in these regions to join us on this transformative journey,” he added. With a steadfast dedication to excellence and a focus on consumer marketing, trade marketing, digital solutions, and beyond, Brand Street Integrated is poised to make waves in the world of brand transformation. For brands seeking to elevate their presence and drive impactful results, Brand Street Integrated is the partner of choice.

    Recently, BSI acquired three per cent collective and now planning to expand business in South-West regional which include Pune, Coimbatore and Hyderabad markets.

  • “We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona”: Sagar Gwallani

    “We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona”: Sagar Gwallani

    Mumbai: Urbn, India’s premier D2C charging solution brand, is a bootstrap company that has meticulously understood the needs of today’s tech-savvy younger generations, catering to the demand for portable and tech-driven solutions.

    They have recently appointed Kartik Aaryan as the Brand Ambassador and launched #JuiceUpUrbnUp campaign.

    Despite being a bootstrap venture, Urbn has demonstrated remarkable growth, with sales soaring from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24, underscoring the strength of our brand and the value proposition we offer. With a global sale of 8 million units and the trust of giants like Amazon, as well as collaborations with leading online retailers such as Flipkart and offline outlets like Croma, Urbn has significantly expanded its market reach and visibility.

    Indiantelevision.com caught up with Urbn CEO & founder Sagar Gwallani, where he highlighted the vision of choosing Kartik as a brand face and Urbn’s upcoming marketing strategies to capture the market and much more!

    Edited excerpts

    On the remarkable growth of Urbn and the journey of Urbn evolving from a bootstrap venture to a prominent player in the tech-driven solutions market

    Thank you sincerely for your kind words. Urbn’s journey began with a vision to provide consumer electronics tailored to meet the dynamic needs of the Indian market, focusing on superior quality at accessible prices. Our ethos has always been centred around a customer-first approach, which has guided our product development process. One of our earliest breakthroughs was the introduction of the smallest power bank, a product that quickly garnered attention and recognition for the Urbn brand.

    Since then, Urbn remained steadfast in our commitment to innovation and customer satisfaction. With a dedicated R&D team and our own manufacturing unit, The Brand have the agility to swiftly bring cutting-edge technology to market, consistently staying ahead of the curve. This relentless pursuit of excellence has enabled Urbn to emerge as a prominent player in the tech-driven solutions market.

    On the decision to appoint Kartik Aaryan as the brand ambassador and his role contributing to the brand’s visibility among the target audience

    We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona, which mirrors our commitment to innovation and resonates with today’s youth. His dynamic charm embodies the on-the-go lifestyle we cater to, making him a perfect match for Urbn. With Kartik’s creative flair and relatable appeal, we aim to amplify our brand’s presence and forge deeper connections with our Gen Z audience.

    Kartik Aaryan’s partnership with Urbn not only enhances our product launches and marketing endeavours but also bolsters our standing in the charging solutions sector. As the pioneer charging solutions brand to collaborate with a high-profile celebrity like Kartik, his presence in our advertisements across social media and digital platforms will reinforce Urbn’s image as a purveyor of stylish and convenient products, while also capturing the essence of today’s youth culture. Together, we are committed to delivering cutting-edge solutions and leaving a lasting impression in the industry.

    On delving more into the concept behind this campaign and its objectives in aligning with Urbn’s brand identity?

    The ‘Juice Up Urbn Up’ campaign epitomises Urbn’s dedication to delivering state-of-the-art charging solutions tailored to today’s tech-savvy youth. Rooted in our principles of innovation and style, the campaign aims to forge a deep connection with our audience. Through collaboration with Kartik Aaryan, we aimed to depict modern relationships and illustrate how Urbn’s products streamline the lives of active, young couples. The campaign showcases our chargers’ unique features, highlighting their sleek design and advanced technology. ‘Juice Up Urbn Up’ encourages consumers to power up their gadgets with Urbn charging solutions, reinforcing our brand’s position as a leading D2C charging solution provider committed to surpassing customer expectations while staying authentic to our ethos.

    On the sales skyrocketing from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24

    The remarkable growth in sales, from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24, can be attributed to several key strategies. Central to our approach is our unwavering focus on the customer, ensuring that our products prioritise quality and utility. Additionally, we’ve remained agile in keeping pace with evolving technology, continuously launching new products to meet market demands.

    An example of this is our introduction of wireless charging solutions for both Apple and Android devices, tapping into a growing segment of the market. Moreover, with smartphones no longer bundled with adapters, we seized the opportunity to offer a comprehensive range of charging solutions, extending beyond phones to laptops as well. This positioning as a one-stop solution for all gadget charging needs, coupled with our emphasis on future-proofing, has resonated strongly with customers, driving our remarkable growth trajectory.

    On maintaining consistency in brand messaging and customer experience across these platforms

    At Urbn, we believe technology should make work for you and not the other way around. We always put our customers first in every decision we make. This shared focus ensures our messaging is always clear and consistent. To reach more people, we’ve created the Black Edition—a premium range with advanced features like compact size and super-fast speed. We also offer our original range for those seeking quality at a reasonable price. Quality is our top priority in both ranges, maintaining our brand’s image. This strategy has helped us become a pan-India brand.

    On sharing some insights into the evolving preferences and needs of today’s consumers, particularly in the realm of portable and tech-driven solutions

    As Urbn’s Founder & CEO, I’ve observed a shift in consumer preferences towards seamless integration of technology into daily life. Consumers prioritise convenience, reliability, and versatility in portable gadgets. Fast-charging solutions compatible with multiple devices are in high demand. Additionally, sustainability is a growing concern, leading to a preference for eco-friendly materials and energy-efficient devices. At Urbn, we’re committed to meeting these evolving needs by innovating versatile, reliable, and sustainable tech-driven solutions. Our focus remains on delivering convenience and quality, ensuring our products seamlessly integrate into consumers’ lifestyles while aligning with their values.

    On your aspirations for the future, both in terms of business expansion and maintaining its brand reputation

    Moving forward, our aspirations for Urbn are ambitious yet focused. We aim to become the leading brand in charging solutions, renowned for quality and reliability. Upholding our ‘customer-first approach,’ we plan to expand into new consumer electronics categories to meet the evolving market demands, particularly for those seeking dependable products. Ultimately, we envision Urbn as a proud representative of India in the global market, solidifying our reputation for excellence on a worldwide scale.

  • Tea Culture of the World unveils exquisite collection, inviting consumers on a journey of tea excellence

    Tea Culture of the World unveils exquisite collection, inviting consumers on a journey of tea excellence

    Mumbai- Tea Culture of The World [Society Tea (Amar Tea Private Ltd)] as a beacon of premium tea excellence, offering a journey from medicine to mastery in the art of tea. With a rich tapestry of 120 exquisite flavours sourced from Japan, China, Vietnam, South Africa, and India promises an unparalleled tea experience.

    Committed to fairness and quality, Tea Culture of The World sources its teas from Fairtrade-certified producers, ensuring ethical practices and superior taste. Whether savoured in the comfort of home, the sophistication of top hotels, or the ambiance of chic cafes, each cup elevates the moment.

    TCW offers a diverse array of meticulously curated teas, from Flowery Bouquet’s floral notes to the comforting embrace of Soothing Chamomile. Whether it’s the refreshing zest of Moroccan Mint or the rich spices of Classic Masala Chai, there’s a flavour for every mood.

    Catering to the refined tastes of health-conscious individuals, luxury gift seekers, and passionate tea connoisseurs, Tea Culture of The World brings the world’s finest teas to doorsteps. From a vast selection of premium teas to elegant gift and hamper options, every sip embodies an indulgent journey.

    Tea Culture of The World proudly claims 34 stores across India, including locations in Mumbai, Delhi, Gurugram, Bangalore, Pune, and Hyderabad, that brings the artistry of global tea culture to enthusiasts nationwide. These stores serve as havens for tea connoisseurs, offering a diverse range of premium blends to suit every palate and occasion. As a subsidiary of Society Tea (Amar Tea Private Limited), the brand aims to become the world’s foremost premium tea destination, inviting all to savour sophistication, one cup at a time.

    “At Tea Culture of The World, we’re passionate about bringing the best teas from all over the world to our customers. With 34 stores across India, we aim to create spaces where everyone can explore and enjoy the rich diversity of tea. We’re dedicated to providing not just teas, but unforgettable experiences that celebrate quality and tradition,” – said Tea Culture of the World [Society Tea (Amar Tea Private Limited {ATPL}] business head Rupali Ambegaonkar.

  • Election fever on brands: What organisations are doing inline with elections 2024

    Election fever on brands: What organisations are doing inline with elections 2024

    Mumbai: The 2024 Lok Sabha Elections are the central topic of discussion in the country currently. Interestingly it’s not just the political parties or the politicians emphasizing people to practice their democratic right and encourage people to become an active part of electoral discussions but many unconventional brands are taking initiative to start conversations among voters regarding the political landscape.

    Amid increasing concern regarding the election outcome and political environment,  many politicians are turning to astrology. Astroyogi, the leading and country’s first Astro-consultation platform has recorded a 10x increase in enquiries and consultation about the parliamentary elections as compared to the previous cycle of the lok sabha elections. Families of the politicians are turning to astrologers to seek insights into the potential results and the fate of various political candidates. The spike is witnessed in accordance with the increased uncertainty and higher uptake of astrology apps.

    The use of polls to engage the audience on a social discovery app Hunch is capturing the attention of the young population between 18-25 years of age group in the country. The polls are posted on the app by the GenZ users, thereby reflecting the opinion of the larger democratic population of the country by engaging in common exchange of questions like “Who according to you is the most eligible political leader, who should win the elections?”. This community engagement strategy is not only helping in extracting valuable data but is also allowing the people to express, discuss and debate about the political scenario of the country.

    In a strategic move to stay relevant and resonate with the electoral atmosphere, Blinkit, the popular quick-commerce platform, has temporarily rebranded itself as “Inkit”. This change is more than just a playful twist on words; it symbolizes the brand’s commitment to being in tune with the public pulse. By doing so, Blinkit is positioning itself as a brand that supports and encourages civic participation.

    These are the testimony to how brands are creatively leveraging and engaging in the historic event of quinquennial elections to connect with their audiences, and drive conversations.

  • Conscious Chemist partners with GoKwik

    Conscious Chemist partners with GoKwik

    Mumbai: Innovative skincare brand Conscious Chemist has announced its strategic partnership with GoKwik, a leading e-commerce enabler, to optimise the shopper experience and reinforce the brand’s commitment to high-speed, continuous and sustainable growth.

    Conscious Chemist, recognised for its commitment to using clean and sustainable ingredients, has achieved rapid growth after its feature on Shark Tank India, with revenue multiplying four times and website visitors seeing a jump of five times. Conscious Chemist will now focus on deepening its digital D2C footprint by leveraging GoKwik’s tech and data science capabilities to optimise checkout by creating a seamless login experience, prefilling addresses for the shoppers, extensive payment options, and multiple strategic discounts to accelerate revenue growth.

    Within a short span of time, Conscious Chemist is already seeing a surge in order volume by 20 per cent and an uplift in GMV of 88 per cent post-partnership with GoKwik.

    “GoKwik has continued to showcase prowess in helping D2C brands scale expansively with their solutions. We are witnessing a conversion uplift of 42 per cent already on our website post-integration with GoKwik. We are positive that this partnership will mark a significant chapter of the next phase of our growth journey.” said Conscious Chemist founder and CEO Robin Gupta.

    One in three shoppers in India, shop on GoKwik’s network of 1500-plus brands every day, making it the deepest eCommerce shopper network in India. Leveraging this network data capabilities, GoKwik has created full-stack solutions to cater to every issue of eCommerce brands. The solutions have been instrumental in enhancing the ease of online purchases by bypassing login, prefilling addresses, and providing extensive discounts and rewards and best-in-class payment options. GoKwik also uses AI ML capabilities to reduce returns before delivery, owing to cash on delivery orders, a problem unique to the Indian peninsula.

    “Conscious Chemist is a shining example of a brand that resonates with modern consumers who value sustainability, awareness and clean living. They have built a product that shoppers want, and we are now committed to ensuring these products reach shoppers in every part of India. We are delighted to support them in expanding their digital footprint and elevating their growth,” expressed GoKwik co-founder and CEO Chirag Taneja.

    Conscious Chemist recently raised 1Cr in debt from Recur Club to expand its marketing, product research and digital footprint. Partnership with GoKwik is also a move towards enabling their future expansion plans.

    GoKwik houses over 1500 brands eCommerce brands in its network including Lenskart, Neemans, Man Matters, Good Glamm Group, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • Archies and Revaa join forces to celebrate Menstrual Hygiene Day

    Archies and Revaa join forces to celebrate Menstrual Hygiene Day

    Mumbai: Archies, renowned as India’s foremost name in social expression, and Revaa, a leading D2C menstrual hygiene brand, announced their partnership on the occasion of Menstrual Hygiene Day which is on 28 May 2024. This partnership emphasizes the value of motherhood and femininity in our community while fighting for sustainable sanitary product development and good menstrual health.

    Menstruation Hygiene Day is a global initiative aimed at promoting awareness and encouraging conversation about menstruation health and hygiene. Revaa and Archies endeavour, through this collaboration, to raise awareness on the importance of healthy habits that protect and strengthen the cornerstones of our communities and families.

    With its reputation for honouring deep connections and emotional expression, Archies contributes its heritage of compassion and understanding to this partnership. “At Archies, we value fostering the relationships that determine who we are as women and honouring all aspects of womanhood. We come together to honour and support the well-being of women and mothers everywhere, so partnering with Revaa for social cause on Menstrual Hygiene Day perfectly aligns with our ethos,” said Archies executive director Varun Moolchandani.

    “Revaa is completely devoted in improving women’s health and self-determination while also transforming menstrual hygiene practices. We can reach a wider audience and spread our message more effectively thanks to our partnership with Archies, which highlights the value of sustainable hygiene solutions and menstrual health” said Revaa CEO and founder Mahipal Singh.

    This first-of-its-kind initiative promises not only to nourish but also to empower, this collaboration aims to empower Revaa and Archies to work together to strengthen the fundamentals of motherhood and womanhood. Together, the two brands encourage everyone to take part in the discussion, dispel the stigma associated with menstruation, and open the door to a more inclusive and health-conscious society.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by I am Revaa (@revaaforu)

     

  • Escape Velocity announces partnership with Flashtalking by Mediaocean in India

    Escape Velocity announces partnership with Flashtalking by Mediaocean in India

    Mumbai: Escape Velocity, a digital media technology services company, has announced an exclusive partnership with Flashtalking by Mediaocean, which is one of the world’s largest ad-serving platforms. Local marketers will have access to autonomous campaign management, dynamic creative optimization, creative personalization, and ad-serving through this relationship.

    The strategic partnership with Flashtalking in India is a critical step in helping advertisers close the divide. With an emphasis on providing improved accessibility, clear insights, and increased media efficacy, the collaboration aims to improve the advertising environment for more than 900 advertisers in the area.

    “We are thrilled to announce our exclusive partnership with Flashtalking in India. Our mission is to streamline media execution and deliver enhanced results for marketers in the areas of cross-device and cookieless measurement,” said Escape Velocity CEO Raghu Seelamsetty. Escape Velocity has been offering digital services to agencies and advertisers in regions throughout North America, Europe, Asia, the Middle East, and India for over 11 years. In the beginning, it catered to the Indian market as an Amazon Ad Server (formerly Sizmek By Amazon) distributor.

    Flashtalking is the leading independent ad tech platform for creative personalization and intelligence across all marketing channels. It facilitates seamless communication among teams by enabling streamlined creative material development, versioning, and distribution with AI and automation. Their scalable and effective solutions are available for a wide range of channels, such as CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media. Flashtalking by Mediaocean managing director JAPAC Georgia Brammer said, “We are excited to expand our network of local supporters in India through our partnership with Escape Velocity. We can guarantee that our clients receive the best possible service and knowledge, allowing them to optimise the effectiveness of their advertising campaigns, thanks to Escape Velocity’s in-depth market knowledge.”

    Through this partnership, Escape Velocity clients will have access to Flashtalking’s tech platform services in India. This ensures that they will be supported by experienced professionals who understand the unique requirements and challenges of the Indian market.

  • Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador

    Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador

    Mumbai: Caltex Lubricants is pleased to announce the appointment of the ace Indian cricketer, Ravindra Jadeja, as the brand’s ambassador. Through this strategic endorsement, the brand aims to leverage Jadeja’s popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, ‘Caltex Yaani Commitment’.

    Caltex Lubricants is marketed by HPCL in India through the licensing agreement with Chevron Brand International LLC. Caltex’s heritage, global recognition, and cutting-edge technology performance sets it apart as one of the world’s leading oil and gas brands.

    Ravindra Jadeja is known for his exceptional on-field skills and was at the top of his game during the 2023 Cricket World Cup. His unwavering commitment to the game of cricket resonates perfectly with Caltex Lubricants’ promise of superior quality, performance, and reliability. Jadeja will now front a series of marketing campaigns to promote Caltex’s premium products while emphasizing the importance of high-quality lubricants for vehicles and machinery. Caltex Lubricants in India includes Chevron’s proprietary Havoline and Delo branded lubricant products.

    Chevron International Products (IP)general manager, marketing and sales support  Marc Bouchebl said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story align seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”

    Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-around abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”