Category: Marketing

Zoreko unveils itself as SMAAASH Fun Gateway Arena Pvt Ltd’s new avatar

Mumbai: Changing the face of the gaming industry, the first-ever pioneering force proudly announces a mighty leap forward with its brand transitioning from ‘SMAAASH Fun Gateway Arena Private Ltd’ to ‘Zoreko – Original Gamers’. This transition marks the dynamic evolution and expansion of the brand, solidifying its unending commitment to innovation, quality, and customer satisfaction.

This transitional venture represents a strategic shift towards a more spirited and engaging brand experience. Zoreko consulting CMO Avanish Agarwal said about the new transition, “This rebranding effort is a strategic move towards aligning the brand more closely with its target audience and its core offerings. The name we have chosen, Zoreko – Original Gamers, conveys our company’s commitment and emphasis on giving our patrons an authentic and immersive gaming experience. We feel that all gamers should be able to have access to a world-class, cutting-edge gaming experience.”

New Brand Identity

Zoreko – Original Gamer’s new core values are redefining its presence in the gaming and entertainment sector in the minds of the consumers. By adding ‘Original Gamers’ into the name of the company, Zoreko is signifying its commitment to catering to the needs and wants of hardcore gamers, which can help attract this lucrative target audience, and at the same time, bring to mind, its gaming legacy. It stands out from its competitors by positioning itself as a specialized gaming arena, and a one-stop spot for gaming and F&B, separating itself from generalized family entertainment centers.

Expansion plans

Zoreko – Original Gamers is set to open its flagship outlet at Elan in the first week of June. In addition, there will be two additional centres opening this year at Mohali and Patiala. This geographical expansion marks their entry into a new market where there is a high demand for specialised gaming centres. The company is also investing in cutting-edge technologies that provide the best, immersive, experience for India’s passionate gaming community. With these new technologies, virtual reality experiences, and arcade facilities, Zoreko – Original Gamers aims to further solidify itself as a premier destination for gaming enthusiasts, and become a one-stop spot for high-tech games, fortified with a bold menu.

Future plans

Zoreko – Original Gamers looks forward to capitalizing on India’s expanding VR and AR experiences, aiming to be at the forefront of this growing USD 3 Billion sector. It also plans on hosting competitive events like e-sports tournaments, as well as collaborating with game developers and publishers to offer exclusive gaming experiences and early access to new releases. Additionally, they plan to offer comprehensive gaming-related merchandise and accessories.

Zoreko – Original Gamers also plans to focus its expansion in the digital world, by building a community for gaming enthusiasts to foster engagement and loyalty. Zoreko – Original Gamers is committed to continuous innovation and adapting to emerging trends, technologies, and preferences of their target audience of experienced gamers. All of this will ensure that the company will remain at the top of its game, and top of its consumer’s mind.

May 23, 2024
AET Displays announces participation in PALM Expo 2024

Mumbai: AET Displays, a renowned industry expert in fine-pitch LED displays, is pleased to announce its participation in the Palm Expo 2024. The event will be held at the Bombay Exhibition Centre (BEC) in Goregaon East, Mumbai, from May 30 to June 1, 2024. AET Displays will take centre stage at booth C41, with an expansive showcase spanning 108 square meters.

At this year’s Palm Expo, AET Displays will showcase its latest Rental Series products and XR Application-based screens. These innovative products are designed to meet the high demands of the events and entertainment industry, providing unparalleled visual experiences. Attendees will have the premium opportunity to experience firsthand the cutting-edge technology and solutions that AET Displays offers.

AET Global vice president Su Piow Ko and Prashant Srivastav, head of international marketing, will be present at the event for all three days to engage with visitors and discuss the latest trends and advancements in LED display technology. Mr. Su Piow Ko will also participate in a panel discussion titled “MicroLED – Future of Display?” alongside other industry veterans. This discussion will take place on May 30th from 12:30 PM to 2:00 PM at the event venue.

Confirming their participation, Mr. Su Piow Ko, Vice President of AET Global, said, “We are excited to be part of Palm Expo 2024 and to showcase our latest innovations in LED display technology. This event provides an excellent platform to connect with industry professionals and demonstrate the capabilities of our products. We look forward to engaging with attendees and sharing insights on how our displays can transform spaces and captivate audiences, reinforcing AET Displays’ commitment to pushing the boundaries of visual excellence.”

PALM Expo attracts over 25,000 professionals annually, offering a platform for the industry’s top brands to display and demonstrate their latest innovations. The event is known for its high level of professional engagement and influential attendees who drive business and professional futures.

Since officially entering the Indian market on October 26, 2023, AET Displays has rapidly expanded its presence nationwide. With over 50 products available, more than 2000 installations across the country, and a network of over 80 partners and distributors, AET is committed to providing comprehensive coverage and support to its customers. The company also operates an assembly plant, three offices, three customer experience centres, and five service centres across India, ensuring extensive support for its loyal patrons.

May 23, 2024
Universal Music Group felicitates partner brands amidst India’s largest Artist showcase in Delhi

Mumbai: The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO Africa, Middle East and Africa (AMEA) – to Mumbai & the Capital last week.

Chairman CEO Devraj Sanyal, along with Sanujeet Bhujabal, MD Universal Music India & South Asia & Preeti Nayyar, SVP & Business Head UMG for Brands, India & South Asia hosted two big celebrations in both cities in honour of Adam’s visit, which saw the who’s who of the artist, composer, producer, singer writer community in attendance, in respect to Universal Music’s always-on, artist- first way of life.

Badshah, Neha & Tony Kakkar, Harrdy Sandhu, Divine, Jaani, Kanika Kapoor, MC Stan, Kanishk & Kavita Seth, Dino James, Dhanda Nyoliwala (who flew in special from Australia), MC Square, Paradox, DG Immortals, Raga, Gulzar Cheniwala, Vilen were some of the stars that showed up and discussed the future of an artist-centric economy to come.

Amidst the performances from some of the most promising emerging stars of tomorrow, UMG for Brands felicitated three of their partners – also some of the biggest global majors in their respective categories – Hyundai, Coca Cola, Pernod Ricard.

Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through music & music-led IPs in partnership with Universal Music Group.

In an increasingly cluttered environment of consumers’ mind-space that exists today, brands across categories are resorting to differentiated thinking and marketing vehicles to capture share-of-voice.

Music has always been at the heart of engaging the consumer with the brand’s narrative. But the trio of brands: Hyundai, Coca Cola, Pernod Ricard – as diverse as automobile, alcoholic and non-alcoholic beverages – are taking this several steps further, by using the undeniable power of music and artistry as a focal point in their marketing strategy. These three brands have consistently collaborated with UMG for Brands over the last few years, to produce some incredible and distinctive music led IPs and getting together artists across a wide spectrum and languages. Thus, they have been at the forefront of effecting a cultural paradigm shift through music, with UMG for Brands being a solid partner all through.

Through Hyundai’s Spotlight, Coca Cola’s Coke Studio Bharat (Season 1 and 2) and Pernod Ricard’s “Royal Stag Boombox” (Season 2) – some of the most sought-after names in the music and entertainment business have churned out some chartbuster tracks. These brands have effectively used music to communicate their core messaging, bring fans closer to the artists and drive brand love. UMG for Brands appreciates their association and the evening that was to bring all these entities together to formally recognise their contribution.

Sanyal said, “Globally our Music & Brands business is the biggest & the most recognised because we partner with some of the smartest & most innovative CXOs in the world over & even here it’s really no different. My friends Tarun from Hyundai, Arnab from Coke & Karthik from PR are the best-in-class marketeers in their categories, willing to push the envelope every day to be better, ahead of the curve & absolutely world class and I couldn’t be more honoured to celebrate that especially in the presence of my boss & partner Adam.

Hyundai Motor India Ltd COO Tarun Garg said : Hyundai Spotlight is our one-of-a-kind enabler platform, that aims to discover, incubate, and promote emerging musical talent in India. Through Hyundai Spotlight, we are connecting with the young aspirational generation of India that wants authentic brand experiences. Collaborating with UMG India has been an incredible journey, where both brands have come together to blend their passion for innovation in musical heritage. Together, Hyundai Motor India and UMG India are harmonizing technology and artistry to create unforgettable experiences for the audiences, ensuring that each interaction leaves a lasting impression. This initiative not only uplifts young artists but also enhances the overall customer experience by providing exclusive, high-quality musical content. We are glad to be associated with UMG India and we are always looking to motivate young artists to blossom and come forward to showcase their talent.

Roy said : It has been a fantastic journey with UMG on Coke Studio Bharat – our number one vehicle to build the cultural connect in an authentic way . UMG has been helping us with powerful insights on the musical front that helped deliver super hits like Khalasi, Holi Re Rasiya amongst many other songs.

Mohindra said, “Boombox is a critical part of our youth outreach for Royal Stag #Liveitlarge and we’re super pleased that our partnership with UMGB has helped evolve this incredibly important property in a holistic and future forward manner setting it up for the next few years to become the most valuable and exciting music led IP, not just for India but for Bharat.”

Nayyar said: It’s encouraging and reassuring to see our partners and our artists coming together for both of our showcase events . We thank them all for trusting us over the years with their precious brands.

May 23, 2024
LAPP India to showcase latest technologies at ELASIA 2024

Mumbai: LAPP India, a supplier of cable and connectivity solutions for the transmission of data, signal and power, will be showcasing their products and solutions at ELASIA 2024, India’s premier electrical and electronics exhibition. The event will be held from 24 to 26 May 2024, at the BIEC – Bangalore International Exhibition Centre.

LAPP India will be highlighting a diverse range of products, including their well-known brands ÖLFLEX – Power & Control Cables, UNITRONIC- Data & Communication Cables, ETHERLINE® – Industrial Ethernet Cables and a range of accessories like glands, conduits, and connectors.

On showcase will also be the newly launched packaging of ÖLFLEX® INFRA – ISI Marked Single Core Wires for residential and commercial buildings. The single core wires are available in Flame Retardant (FR), Flame Retardant Low Smoke Halogen Free (FR-LSH) and Halogen Free Flame-Retardant Z (HFFR Z) variants. These wires are safe to use in public infrastructure and home environments as they slow down the spread of fire and generate harmful chemicals detrimental to human life.

“ELASIA is a great platform for us to connect with our customers and partners, and to showcase our comprehensive offer for the Buildings & Infrastructure segment, a fast-growing segment in India, Wires & Cables are an essential component of electrical systems in both residential and commercial settings making it crucial to choose the right type of wires and cables for each application to guarantee the efficient and safe functioning of the electrical system. LAPP offers high quality, reliable and safe products making it the trusted and preferred partner for all your cabling requirements,” LAPP India managing director Marc Jarrault. “We are excited to be a part of this year’s event and to share our wide range of products focusing on Building & Infrastructure segment.”

LAPP India’s Commitment to Customers

LAPP India is dedicated to providing its customers with the highest quality products and services. As stated on their website, their core values include:

. Partnership: Building strong, long-term relationships with customers.

. Innovation: Continuously developing new and improved products and solutions.

. Quality: Delivering products and services that meet the highest standards.

. Sustainability: Taking environmental responsibility into account in all their activities.

By upholding these values, LAPP India strives to be a trusted and preferred partner for its customers in India.

May 22, 2024
GT Force set to launch highly awaited electric motorcycle

Mumbai: GT Force, a pioneer in electric two-wheeler manufacturing, is gearing up to launch its highly awaited electric motorcycle. Scheduled for release within a month and targeted towards urban and rural riders, this state-of-the-art EV bike is set to raise the bar in the industry, delivering advanced safety features, unparalleled performance, and reliability.

Key features:

. Top speed: 70 KMPH

. Range: 120-130 KM on a single charge

Customers can expect to purchase this groundbreaking motorcycle from authorized GT Force dealerships and showrooms across the country. The company has confirmed that the price will be disclosed on the launch day, adding to the anticipation surrounding this event.

Commenting on the highly anticipated EV motorcycle, GT Force MD and co-founder Mukesh Taneja expressed, “There is a growing popularity of electric motorcycles in the country, and we are excited to introduce a product that meets the demands of modern urban commuters. Our new electric motorcycle is designed to offer superior performance, safety, and convenience, making it an ideal choice for those seeking an eco-friendly alternative to traditional fuel-based vehicles. We are confident that a rider who rides it will discover a new level of freedom and exhilaration on every journey.”

With a track record of success, GT Force has collectively sold 20,000 units till date. GT Force recently launched its latest lineup of high and low-speed EV two-wheelers. With an impressive starting range from Rs 55,555 to 84,555 ex-showroom price, the new models include GT Vegas, GT Ryd Plus, GT One Plus Pro, and GT Drive Pro. Among these, the GT Drive Pro stands out as the flagship model for the brand, meticulously manufactured end-to-end at their facility.

Emphasizing a commitment to sustainability, innovation, and accessibility, GT Force is poised for nationwide expansion, with a particular focus on capturing the burgeoning market in East India.

May 22, 2024
DS Group’s confectionery business marks ₹1,000 crore milestone

Mumbai: Dharampal Satyapal Foods Ltd (DSFL), the confectionery arm of DS Group, has achieved a significant milestone by surpassing ₹1,000 crores in annual sales turnover in FY 2023-24. DS Group is the second largest confectionery player in the non-chocolate category and amongst the largest, fastest-growing Indian confectionery players in the industry commanding a leadership position in the Hard Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments. The confectionery division of DS Group has grown by over 20 percent CAGR in the last three years while the industry has grown at nine percent and plans to accelerate business with a CAGR of approx. 30 pc over the next five years through organic and inorganic growth.

With one of the largest distribution networks in the country today, DS Group’s confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment. Innovation and the route-to-market strategy with an omni-channel presence including modern retail, e-commerce, and quick commerce, have been the key growth drivers. Building upon its strong foundation and leveraging the strength of its understanding of flavours and fragrances and consumer taste buds, the confectionery arm of DS Group aims to achieve a sales turnover of ₹5,000 crores over the next five years. This ambitious goal will be achieved through organic and inorganic growth. Currently, the company holds a dominant position in North and East India and is strategically expanding its presence in South and West India.

Speaking on the occasion, DS Group vice chairman Rajiv Kumar said, “We are thrilled to announce the ₹1000 crore sales turnover of the confectionery arm of DS Group in the financial year 2023-24. This achievement is a result of our strategic focus on enhancing indigenization, expanding our product portfolio, and having one of the largest distribution networks in the country. Looking ahead, we aim to grow our presence in the chocolate segment while strategically expanding our leadership position in the Indian ethnic confectionery category with innovative products.”

Championing sustainability efforts, a robust fleet of 800-plus electric vehicles is deployed in the distribution of confectionery products, thereby contributing to a cleaner environment. The Group is driven towards responsible expansion with intense investments planned in the ESG space. The aim is to govern DS Group through the highest professional and ethical standards lead with integrity, and deliver impact responsibly while maintaining the trust of partners, colleagues and society.

DS Group’s culture of innovation and commitment to quality is evident across all segments of DSFL’s business. The company has crafted compelling brand narratives and distinct consumer propositions for its key brands like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. Despite the competitive nature of the hard-boiled candy market, DSFL’s brand “Pulse” has maintained its position as the market leader for the past eight years. In the competitive Indian Ethnic Confectionery segment, DSFL stands out with its diverse offerings. The “Pass Pass” blend caters to those who enjoy a mix of flavors, while “Rajnigandha Pearls” offers a single-ingredient experience.

Through continuous innovation, DSFL has successfully transformed the Indian Ethnic Confectionery category into a branded and organized market, providing consumers with unique options to suit their preferences. Leveraging its innate understanding of the flavors and tastes of modern India, the company is strategically contemporizing its ethnic product portfolio while focusing on Gen Z habits, strengthening modern trade channels, capitalizing on influencer marketing, and harnessing new-age technologies to amplify product reach. This accentuates the corporate ideology of ‘Create What is Worth Creating’.

May 22, 2024
PoloQueen announces Raveena Tandon as brand ambassador for its kitchen essentials

Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The move is part of PoloQueen’s double-down strategy for its range of kitchen essentials to increase sales and expand its distribution reach in the existing markets.

With a career spanning over three decades and a pan-India appeal, Raveena Tandon brings her resonating persona to the brand, aiming to connect with consumers across various working age groups.

“PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen’s family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand’s image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,” said PoloQueen director and CFO Udit P Sanghai.

Raveena Tandon is already a household name, and her association also fits into PoloQueen’s FMCG strategy. She will be at the forefront of PoloQueen’s upcoming promotional campaigns, which are designed to cement the brand’s market presence and increase its revenue growth during the fiscal year 2024-25 for its kitchen essentials segment that has products such as PoloQueen’s Shudh range of dishwashing liquid and bar and PoloQueen’s Slickwrapp products.

Talking about her role as a brand ambassador, Raveena Tandon said, ” I’m really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”

The partnership is expected to provide PoloQueen with a competitive edge, and through Raveena Tandon’s association, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.

The pandemic has also resulted in a change in consumer behavior in the context of home hygiene, leading to an increase in awareness and usage of such products. While PoloQueen’s long-term goals include expanding its product portfolio and gaining market share in existing geographies, the immediate focus is establishing brand loyalty and growth. The collaboration with Raveena Tandon is a strategic move that fits seamlessly into this vision.

The engagement between Raveena Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Raveena’s image.

Through the current branding exercise, PoloQueen plans to further tap into the strong network of Kirana stores and burgeoning e-commerce portals in the country to grow its sales and gain visibility. The integration of Raveena into PoloQueen’s strategies marks a significant step in this direction.

PoloQueen, with its rich legacy stemming from the famous textile company House of Rajkamal, continues to uphold the highest level of integrity and commitment in its diverse activities, ranging from FMCG products to agro processing and establishing a state-of-the-art data centre under its multi-divisional operations.

May 22, 2024
“Bamboo socks offer a plethora of benefits compared to traditional socks”: Raj Kumar Jain

Mumbai: Bonjour is India’s first multinational socks brand. It was founded in 1988 with a goal of establishing themselves as a one-stop solution for socks, tights, and handkerchiefs. They cater to a wide clientele with 100% customer satisfaction. The company had initially started its socks manufacturing in a rented factory in Delhi. In 2007, they inaugurated its first exclusive brand outlet.

As of now, Bonjour serves more than 17,000+ retailers and over 180+ distributors PAN India and is known as the most versatile and the largest socks manufacturer having 2,50,000 sq. ft. of factory area. Bonjour has expanded to 16+ exclusive brand outlets, spread over Delhi-NCR, Dehradun, and Ambala. The popularity of the organization has been to such a great extent that its reach has touched internationally including The United States of America, Gulf countries, and other European markets.

For over three decades, Raj Kumar Jain has been the driving force behind Bonjour Groups meteoric rise. Graduate engineer, Jain’s true education stems from his extensive four-decade-long experience in the fashion industry. Under his stewardship, Bonjour Group has evolved from a regional player to a household name across India, setting new standards by bringing international quality to the Indian market.

Indiantelevision.com caught up with Bonjour. (M.D.) managing director Raj Kumar Jain where he shared some insights on their recently launched campaign “7-Day No Smell Socks”, the overall marketing strategy and more…

Edited excerpts

On the inspiration behind “7-Day No Smell Socks” campaign and the decision to introduce Bamboo socks as the flagship product in this category

The inspiration behind launching the “7-Day No Smell Socks” campaign stemmed from our commitment to addressing a common issue faced by many individuals: foot odor. We recognized the need for a solution that offered both functionality and comfort, leading us to develop Bamboo socks as our flagship product in this category. Bamboo fibers possess natural antibacterial properties, making them an ideal choice for combating odor while providing unparalleled softness and breathability.

On the benefits Bamboo socks offer compared to traditional socks

Bamboo socks offer a plethora of benefits compared to traditional socks, aligning perfectly with the needs and preferences of today’s consumers. Firstly, bamboo socks are incredibly soft and gentle on the skin, making them ideal for those with sensitive skin or allergies. This softness also provides unparalleled comfort, ensuring that wearers can go about their day without any discomfort or irritation.

Moreover, bamboo socks are highly breathable and possess natural moisture-wicking properties, thanks to the structure of bamboo fibers. Additionally, bamboo fibers have natural antibacterial, odor-resistant & thermoregulatory properties, making bamboo socks an excellent choice for those seeking freshness and hygiene.

Furthermore, bamboo socks are environmentally friendly. Bamboo is a highly sustainable resource, requiring minimal water and no pesticides to grow, and it has a rapid growth rate, making it an eco-conscious choice for consumers concerned about the environmental impact of their purchases.

In essence, bamboo socks offer a winning combination of comfort, durability, freshness, sustainability, and adaptability, making them a perfect match for the needs and preferences of today’s discerning consumers who prioritize both quality and environmental responsibility in their purchasing decisions.

On elaborating thermal regulatory properties of Bamboo socks and contributing to keeping feet comfortable in both summer and winter seasons

Bamboo socks boast remarkable thermal regulatory properties, making them suitable for year-round wear. In the summer, bamboo fibers wick moisture away from the skin, keeping feet cool and dry, while in the winter, these socks provide insulation and warmth. This versatility ensures that feet remain comfortable and at an optimal temperature regardless of the season, enhancing the overall wearing experience.

On the increasing demand for sustainable and eco-friendly products

At Bonjour, we are deeply committed to sustainability and environmental stewardship. To ensure that our Bamboo socks meet the expectations of environmentally conscious consumers, we adhere to strict sourcing and manufacturing practices. Our bamboo fibers are sustainably sourced from renewable bamboo forests, and our production processes prioritize eco-friendly methods and materials. By choosing Bamboo socks, consumers can feel confident that they are making a responsible choice for both their feet and the planet.

On development processes involved in the creation of the “7-Day No Smell Socks” campaign

The development process of our “7-Day No Smell Socks” involved extensive research and testing to ensure their effectiveness in preventing odor even after prolonged use. We utilized advanced textile technologies and carefully selected materials to create a sock that not only offers superior odor control but also maintains its softness, breathability, and comfort over time. Our socks undergo rigorous quality assurance measures to guarantee their performance and durability, providing consumers with a reliable solution for odor-free feet.

On other innovative product offerings or campaigns can we expect from Bonjour as the brand continues to expand its presence in the market

As Bonjour continues to expand its presence in the market, consumers can expect a continued focus on innovation and sustainability. We are constantly exploring new materials, technologies, and design concepts to enhance our product offerings and meet the evolving needs of our customers. From eco-friendly initiatives to cutting-edge performance enhancements, we remain dedicated to delivering high-quality socks that prioritize both comfort and sustainability.

May 22, 2024
Fastrack & Buffalo Soldiers team up to launch Vyb by Fastrack Watches

Mumbai: Fastrack, India’s leading youth fashion brand, is back with something stunning for your wrists. Meet Vyb by Fastrack, a trendy collection of watches designed for women who are all about fashion, fun, and fabulous social occasions.

In collaboration with the innovative minds at Buffalo Soldiers, a new-age advertising agency, Fastrack is set to launch this dazzling collection for those who thrive in social settings — be it a sunlit brunch, a beachside vacation, a romantic date, or amidst the pulsating energy of a music festival. Each timepiece is designed to be the ultimate accessory for every gathering, promising to keep the wearer in style and on time. These watches are not just accessories; they are your best companion for every bash, shindig, and gala!

“We’ve always been about pushing the envelope when it comes to youth fashion, and Vyb by Fastrack is our latest glam slam. It’s bold, it’s fun, and it totally screams ‘party-ready’,” said Fastrack brand lead Abhineet Rawat. “We’re thrilled to pair up again with Buffalo Soldiers to bring this collection to life.”

The partnership between Fastrack and Buffalo Soldiers marks a renewed collaboration following their successful ventures in 2023 – with the launch of Fastrack’s first-ever automatics collection, followed up by the #BeBoth campaign that celebrates the style of fashion paradoxes, where contradictory elements create striking looks.

Buffalo Soldiers, lead – video & photography Prayash Padhi said: “Working on the ‘Vyb by Fastrack’ campaign was electrifying! Capturing the essence of each timepiece, reflecting the vivacious party spirit, and translating that into our visuals was a thrilling challenge. We believe these images will not just attract but resonate deeply with our young audience.”

“During the photoshoot, we meticulously crafted each scene to highlight the unique features of the watches; special attention was paid to lighting and composition to ensure that each timepiece shone as the star of the show,” Padhi added.

The campaign, rolling out across digital platforms and Fastrack stores, promises to be an eye-catching showcase of style and youth culture. It aims to connect with the fashion-forward, social butterflies looking for the perfect accessory that matches their energy and enthusiasm for life’s parties.

“Our goal was to create a campaign that resonates with the youth, something that jumps out and says ‘Hey, let’s have some fun!’,” said Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti. “Vyb by Fastrack is more than just a watch; it’s an accessory for every social mixer. And we’re proud to help make that statement loud and clear.”

Whether you’re stepping out for a casual hangout or gearing up for a night on the town, Vyb by Fastrack is designed to complement every style and setting. These watches blend contemporary fashion with timeless elegance, ensuring that you’ll always be the life of the party.

May 22, 2024
Consumer sentiment up in May 2024: LSEG-Ipsos primary consumer sentiment index

Mumbai: The LSEG-Ipsos primary consumer sentiment index (PCSI) for India in May 2024 shows improvement in the overall sentiment, with the upside of +0.8 per cent points. Also, the survey shows that India continues to hold onto the highest national index score (67.8 per cent points) across all the 29 countries covered in the monthly survey.

Consumer sentiment is measured across four sub-indices and the sentiment showed a mix bag of performance in May 2024 – the PCSI employment confidence (“Jobs”) sub-index, was seen to move up 1.9 per cent points; the PCSI current personal financial conditions (“Current Conditions”) sub-index however was down 0.6 per cent points; the PCSI investment climate (“Investment”) sub-index too was down 0.1 per cent points; and the PCSI economic expectations (“Expectations”) sub-index was up 1.7 per cent points.

“India is the most buoyant market across all markets covered in the survey with a National Index score of 67.8 per cent points and we also see an upturn in consumer sentiment in May which augurs well for growth and attracting more FDI – as we see the sentiment for the economy and jobs is seeing a major boost. The Indian economy and been showing a lot of resilience and is largely defined by domestic consumption and though it has been on the radar of global companies for pumping in most investments, as India is a highly growth oriented market. Though with the General Elections in India some of the decisions maybe delayed, like in the case of Tesla, Elon Musk recently postponed his visit to India to the time once the Lok Sabha elections are done and dusted. Also with the new financial kicking in, hiring is back on grid and the job market is looking up. Though the sentiment around personal finances and for investments and savings continues to be somewhat depressed, which could impact consumption around discretionary spends and put a strain on daily spends of households,” said Ipsos India CEO Amit Adarkar.

How does India stack up across 29 countries?

Among the 29 countries, India (67.8) continues to hold the highest National Index score. India, Indonesia (63.2), and Mexico (61.0) are the only countries with a National Index score of 60 or higher.

Nine other countries now show a national index above the 50-point mark: Singapore (58.0), Thailand (55.8), the U.S. (54.3), Sweden (54.1), Great Britain (52.8), the Netherlands (51.9), Brazil (51.7), Poland (50.3), and Australia (50.3).

In contrast, just four countries show a National Index below the 40-point mark: South Korea (39.7), Chile (39.6), Japan (37.9), and Türkiye (33.8).

Compared to 12 months ago, seven countries show a significant drop in consumer sentiment. Twelve countries show significant increases, most of all in Argentina (+11.0), Poland (+9.4), and India (+9.1).

May 22, 2024