Mumbai: Myprotein, a leading online sports nutrition brand, proudly celebrates Impact Week, an exclusive online event running from now until 31 May offering customers significant discounts, promotions, and special offers, as well as innovative new products.
A centrepiece of Impact Week is the introduction of Impact Whey Protein Cinnamon Danish, a delectable new flavour added to Myprotein’s flagship Impact Whey Range. This latest addition underscores the brand’s continuous innovation and commitment to providing diverse, high-quality nutrition options.
Each serving of Impact Whey Protein Cinnamon Danish is packed with 23g of high-quality protein, providing the essential nourishment your body needs daily. With only 1.9g of fat, 1.8g of carbs, and 114 kcal, it supports muscle growth and bone maintenance. Rich in essential amino acids and BCAAs, it ensures your body remains strong and resilient.
Since its inception in 2004, Myprotein has been dedicated to delivering high-quality, innovative products that support athletes and fitness enthusiasts worldwide. The brand’s commitment to excellence has fuelled its growth into a comprehensive health and wellness provider, consistently pushing the boundaries of sports nutrition.
THG Nutrition CEO Neil Mistry, said: “As we celebrate 20 years of Myprotein, we reflect on our incredible journey and the lives we’ve impacted along the way. Our success is built on a foundation of quality and innovation, driven by a passion for helping our customers achieve their fitness and wellness goals. We are excited to invite our community to join us in celebrating this milestone through our Impact Sale, where we offer exclusive discounts and introduce new, cutting-edge products.”
Mumbai: Oriflame ushered in a new era under the leadership of its first female head in India, Edyta Kurek. The brand is focused on empowering the next generation by promoting both financial freedom and wellbeing.
Oriflame’s unique model empowers individuals through direct involvement, fostering micro-entrepreneurship. The brand equips its partners with the necessary skills and training to succeed, addressing social issues such as unemployment and income disparity.
At the brand’s event held at Jio Centre, Indiantelevision.com had the opportunity to speak with Oriflame’s senior vice president and head of India & Indonesia Edyta Kurek. Kurek shared valuable insights into the brand’s vision and more!
Edited excerpts
On Oriflame brand
For over sixty years, we’ve dedicated ourselves to developing our R&D facilities, ensuring that we truly understand our craft. Unlike others, we don’t buy formulas, we create and rate our products within our own factories. We take great responsibility for every step of the process, from sourcing the first ingredient to the moment the product reaches the shelf. Even our packaging is developed internally. In today’s world, quality is paramount because it builds customer trust. When you fulfill your promises, you build trust with your customers and they can witness the results. On this foundation that trust is established.
On Oriflame being unique and different than your competitors
There are nearly three hundred thousand people here who can attest to our results. Half of them will stand up, which shows the trust we’ve built. Show me one brand that can demonstrate these results on a daily basis. This is how we gain our unique advantage—real testimonials from people who benefit from our products and the opportunity to earn money. They can show you their accounts and where the money comes from each month. I firmly believe that the performance and quality of our products are crucial because they educate our customers. While today’s market is driven by discounts, this is just the beginning. The middle class is sure to gain growth in the future, and we need to be there to support them.
On influencers
In a world saturated with communication, everyone is trying to sell something. When I open my Instagram, I see that 50 per cent of the content is advertising, and that’s when I realized I needed to do something for the people. The individuals you see at this event are our true influencers. The North East is our largest market, where we excel within the regional community. We provide them with opportunities to uplift themselves.
On integrating AI into your platform
Imagine we have four hundred and fifty products and change our merchandising every month. Forecasting inventory each month is very challenging because one month a product might be sold at a 10 per cent discount, the next month without a discount, and the third month at a 30 per cent discount. To manage this, we rely heavily on AI to help forecast our processes and for marketing purposes. We also provide our web partners with business apps that display their business status, complete with data. Additionally, we’ve launched an app that simplifies social media presence by helping users create posts, which aids in training our team members and keeping them updated with the latest knowledge, all for free.
Mumbai: Caprese, a women’s fashion handbag brand synonymous with chic elegance and contemporary style, is thrilled to announce its new brand ambassador, the stunning Kiara Advani! To celebrate this exciting collaboration Caprese launched its new spring summer 2024 collection as a part of the ‘The Kiara Collection’. This collaboration epitomizes Caprese’s vision to empower women to express their unique sense of style.
Established in 2012, Caprese offers women’s handbags, which are a symbol of international fashion inspired by the isle of Capri. The brand caters to the modern women seeking to elevate their everyday style with timeless elegance and a touch of chic.
Kiara’s impeccable fashion sense, which blends modern trends with timeless elegance, resonates perfectly with the Caprese’s brand identity. From beach days to nights out with friends, ‘The Kiara Collection’ has something for every occasion from Totes to Satchels, Laptop Bags, Slings, Fashion Backpacks – you name it, they’ve got it all.
“The Kiara Collection” consists of curated stunning handbags that blend style and versatility
1. Totes and satchels: With their classic silhouette and impeccable craftsmanship makes it the perfect accessory for any occasion, effortlessly enhancing your ensemble with grace and style.
2. Slings: Sleek, stylish, and practical, they are your go-to companion for conquering tasks with confidence while exuding an aura of sophistication.
3. Fashion backpacks: Their chic design and roomy compartments make it a staple for fashion-forward urban explorers, effortlessly marrying style with functionality.
These stunning pieces can be found on Caprese’s website, in nearby retail stores, and through e-commerce platforms like Myntra and Nykaa. The Kiara Collection offers a selection of handbags with price starting from ₹2199 and goes up to ₹3999.
The marketing head of Caprese stated, “The Kiara Collection is a dazzling blend of Bollywood glamour and timeless elegance, redefining contemporary fashion. We’re thrilled to offer a collection that not only embraces sophistication but also empowers women, transforming everyday moments into a stylish adventure. Kiara’s association with Caprese will further solidify our position at the forefront of the fashion brand league.”
With Kiara Advani as its brand ambassador, Caprese invites you to explore a future filled with exciting collections, campaigns and collaborations that celebrate fashion as a medium to empower and inspire.
Mumbai: New research released by FINN Partners titled #FutureofTravel report explores how India’s under-35 globetrotters are reshaping the travel industry with new spending patterns. These young adventurers are not just ready to explore the world—they are redefining what travel means. Driven by impulsiveness, a readiness to splurge, and a quest for unique, immersive experiences, they are emerging as a powerful influence in the global travel market.
The report delves into the spending behaviours of over 1,000 plus Indian travellers, providing a detailed look at their preferences—from luxury accommodations and premium air travel to wellness and activities. This comprehensive study will forecast emerging trends and shine a light on the opportunities for businesses in travel, hospitality, and fintech to innovate and tailor their offerings. The report uncovers not just where and on what young Indians are spending their travel budgets, but also how they manage the financial aspects of their journeys. It also unveils their appetite for once-in-a-lifetime experiences, willingness to invest in premium air travel and desire for unique or hard-to-find gifts.
“India’s burgeoning economy not only fuels its own growth but propels its citizens into the global wanderlust. As prosperity rises, so does the desire to explore. With a fast-growing economy as its engine, India has emerged as a significant contributor to the global leisure travel landscape. It is not just a leisure activity for young Indians; it’s an integral part of their lifestyle and financial planning. Through this report, our travel practice aims to support stakeholders in their endeavour to fulfill the emerging needs of this sector,” said FINN Partners, India managing partner Shivani Gupta.
Spending drivers: Unique and exclusive experiences (63 per cent), luxury and indulgence (61 per cent), and tech-based travel (51 per cent) are identified as primary triggers motivating young Indians to allocate higher budgets, underlining the significance of personalized and immersive travel experiences
Destination preferences: The United Arab Emirates and Saudi Arabia emerge as favoured destinations among young Indian travellers, with luxury experiences and adventure sports garnering significant interest, especially among the younger demographic (under 35)
Willingness to spend for ‘Unique Experiences’: A remarkable 42 per cent of young Indian travellers are eager to invest more to transform their once-in-a-lifetime aspirations into immediate realities
Preference for ‘Convenience and Wellness’: Convenience emerges as a priority, with 46 per cent of young travellers willing to pay extra for hotel amenities that enhance convenience, while 48 per cent prioritize eco-conscious health and wellness programs, reflecting a balanced consideration of sustainability and comfort
“As global dynamics shift and travel preferences evolve, Indian travellers are poised to shape the future of global tourism. Our latest insights reveal that building lasting relationships with travellers now can lead to decades of loyalty. We recommend seizing every opportunity to engage them with last-minute deals that spark spontaneity, unique attractions that promise unforgettable adventures, and ensuring every aspect of their journey enhances comfort and convenience,” said FINN Partners global travel lead Debbie Flynn.
Mumbai: As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Asia not only ranks as the most popular non-European region, but its popularity is increasing compared to last year, with Agoda noting 52 per cent more accommodation searches by Europeans for travel to Asia. Interestingly, Agoda noted 26 per cent more accommodation searches by Europeans for travel to India.
According to Agoda’s data, the top destinations in Asia for European travelers are Thailand, Indonesia, and Japan respectively, followed by Malaysia and the Philippines. This reflects the wide appeal of Asian destinations to travelers with a variety of interests. Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer. The European markets with the most searches for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands.
India ranks as the ninth most popular destination for Europeans. Accommodations in India are most searched for by travelers from the United Kingdom, followed by holiday-goers from Germany, Spain, France, and the Netherlands.
Agoda senior country sirector India subcontinent, Sri Lanka, and Maldives Krishna Rathi shared, “The increase in searches compared to last year indicates Asia’s growing popularity as a holiday destination among Europeans. The effects of this trend are visible not only in Southeast Asia and Japan but also in India. It’s great to see more and more Europeans exploring these amazing destinations during their getaway periods.”
Lonavala, New Delhi, and Chennai are the most searched locales in India by Europeans. These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travelers seeking to make the most of their long-distance summer holiday.
Travelers continue to plan and prepare for their next adventure. Agoda is committed to helping them see the world for less with great value deals on over four million holiday properties worldwide, plus flights and activities.
Mumbai: PM Narendra Modi has applauded EaseMyTrip co-founder Rikant Pittie for his insightful remarks on how digital India initiatives have fostered a thriving Indian startup ecosystem and are poised to accelerate the Viksit Bharat mission. Viksit Bharat 2047 represents the government’s vision to transform the county into a developed entity by its 100th independence in 2047.
Rightly stated by Rikant Pitti! StartUps will surely play pivotal role in building a ‘Viksit Bharat.’ Our focus is on augmenting this ecosystem and giving them the pedestal to shine. https://t.co/X9EsyrX81p
The PM emphasised that startups will play a pivotal role in building a ‘Developed India,’ and the government’s focus will remain on enhancing this ecosystem and providing startups with the platform to excel.
EaseMyTrip co-founder Rikant Pittie said, “There were 450 registered startups in 2018. But today, there are more than 1 lakh startups. The startup ecosystem is growing rapidly. With the Digital India initiative of 2015, internet penetration has increased tremendously. In fact, the Bharat Net Scheme launched by the government has provided 2,50,000 villages with internet. I feel the future of the country is in the hands of technology. Minister of Skill Development and Entrepreneurship, Rajeev Chandrasekhar, also mentioned that India’s digital economy is growing at a rate of 2.8 times. As the digital economy grows, there will be a lot of changes that will come through. I am confident that India will be a developed country even before 2047.”
EaseMyTrip’s positive outlook towards the initiatives of the Government of India aligns with the government’s efforts to bolster the Indian startup ecosystem at the grassroots level. This mutual support system not only fosters growth but also provides a platform for startups to thrive.
Additional Information:
On a recent development, EaseMyTrip was also amongst the few unicorns to have collaborated with Government-led Open Network for Digital Commerce (ONDC) to join its platform, by signing a Letter of Intent (LOI) in the ONDC Startup Mahotsav organised by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC and Startup India.
Mumbai: Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for the highly anticipated Bollywood movie by Dharma Productions, “Mr. & Mrs. Mahi.”, starring actors Rajkumar Rao as Mahendra and Janhvi Kapoor as Mahima.
Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike. In this partnership, Organic Harvest’s 100 per cent certified organic skincare products take center stage with the brand’s cult favourite products Organic Harvest sunscreen and facewash is protecting Mr. & Mrs. Mahi, from the harsh effects of UV rays, blue light, and environmental pollutants, both on and off screen.
This unique partnership between Organic Harvest and “Mr. & Mrs. Mahi” goes beyond traditional advertising, beating the heat this summer. The collaboration aims to inspire audiences to experience Organic Harvest and its organic advantage that sets it apart in the skincare industry. Unlike regular chemical-based and so-called natural products, Organic Harvest’s range is 100 per cent certified organic and committed to enhancing the natural beauty, nurturing the skin without any harmful chemicals & toxins. Organic Harvest invites consumers to experience the true essence of organic wellness and let go of conventional products in favor of certified organic ones, delivering the safest and most effective skincare. As Mahima and Mahendra, characters from the film, embark on their journey of personal growth and empowerment, Organic Harvest’s presence underscores the importance of nurturing oneself from the inside out, reflecting the brand’s ethos of holistic well-being and self-love.
Good Glamm Group, group brand director Ketan Bhatia expressed his enthusiasm, stating, “Our collaboration with Dharma Productions’ ‘Mr. & Mrs. Mahi’ represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100 per cent certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty.”
Dharma Productions CEO Apoorva Mehta shared, “We are excited to collaborate with Organic Harvest on ‘Mr. & Mrs. Mahi,’ as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest’s dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film..”
As part of this partnership, Organic Harvest spotlights four of its premium skincare products, that are 100 per cent American certified organic, paraben-free, silicon-free, sulphate-free, responsible, sustainable and essential for maintaining healthy, radiant skin, especially for those active lifestyles portrayed in the film. As the official skincare partner for “Mr. & Mrs. Mahi,” Organic Harvest’s premium embodies the superior benefits of organic ingredients that are kinder to the environment, gentler and more effective for the skin. By using naturally derived ingredients, these products help to maintain the skin’s natural balance, prevent irritation, and deliver long-lasting results. Organic Harvest’s commitment to purity ensures that every application contributes to overall well-being, making it the ideal choice for those who seek both beauty and health. Among the featured products are the all skin SPF 60 sunscreen, oily skin SPF 60 sunscreen, luxurious bathing bars and six-in-one brightening facewash, each designed to enhance and protect the skin’s natural beauty.
Organic Harvest invites audiences to embark on a journey of self-care and discovery with “Mr. & Mrs. Mahi,” where the power of organic skincare meets the magic of cinema.
Mr and Mrs Mahi releases in cinemas on 31 May 2024.
Mumbai: Imagine space travel being within your reach by just buying an Oreo cookie. This is exactly what we’re offering consumers with Oreo’s latest launch: Space Dunk cookies. Oreo—World’s No.1 and India’s favourite cookie brand—is giving consumers an opportunity to become the second Indian to go to space by simply buying and scanning an Oreo Space Dunk cookie pack. This limited edition pack will be available in the market during May & June of this year, and is an extension of a successful global campaign.
India’s recent space exploration missions have captured the imagination of young and old across the nation. There is an increased curiosity and adulation for what the country has managed to achieve in the realm of space exploration. In the 40th year anniversary of the first Indian to go to space, Oreo is giving one lucky Indian the opportunity to experience space for themselves! Through this campaign, Oreo is giving billions of Indians a chance to make their dream come true with an out-of-the-world reward – a chance to become the next Indian in space.
The special edition ‘Space Dunk’ packs with space themed cookies come with a QR code which, upon scanning, will redirect the consumer to a microsite – www.oreospacedunk.in – and give them a chance to be the first person to Twist, Lick, Dunk in space. The brand is partnering with Space Perspective to offer a chance to embark on a transformative six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune—a pressurized capsule propelled gently by a SpaceBalloon™. Their reimagined spaceflight experience will allow the winner to safely enjoy unprecedented views of planet Earth with no special training required, no weightlessness and no heavy g-forces. The winner can also expect breathtaking views from the largest windows ever flown to space, a world-class meal and complimentary Oreo cookies, Wi-Fi and even a Space Spa with a bathroom — all the comforts of the world’s first Space Lounge. In addition to this, consumers can also win exclusive space related experiences at a reputed space center and luxurious stargazing experiences at Astroport Sariska.
Speaking about this, Mondelez India VP- Marketing Nitin Saini said, “Oreo brand has always been synonymous with unlocking playfulness and through this campaign, we want to transport consumers to a place full of excitement and childlike curiosity! All of us at some or the other point in time have wondered what it would be like in the outer space and I am very happy that as a brand we are able to offer an Indian a chance to embark on this journey and experience the grandeur of space.”
Publicis Groupe, South Asia & Chairman – Leo Burnett , South Asia CCO Rajdeepak Das added, “Everyone of us has dreamt of going to space as a kid. And Oreo is on a mission to turn this dream into a reality. This literally ‘out-of-this-world’ experience needed a campaign that’s just as iconic. We have crafted a story which plays on Oreo’s iconic Twist, lick, Dunk, but with a cosmic flavour to capture the audience attention.”
Wavemaker India chief client officer & office head, West, North & East Shekhar Banerjee said, “We are elevating the ritual of Twist, Lick and Dunk to newer heights with this initiative. By leveraging cutting-edge tech and immersive experiences across media channels, we are making this extraordinary opportunity a tangible reality. As our campaign unfolds, expect quite literally some out of the world experiences as we get the nation to suit up for space.”
To celebrate the launch, Oreo is releasing a captivating film that takes the brand’s iconic proposition, Twist, Lick, Dunk, on a spacewalk! Witness a simple yet dramatic narrative that reimagines the classic Oreo ritual with a touch of space-age wonder. The campaign will be supported by elements across social, print, outdoors and travel apps.
Mumbai: thinKitchen is pleased to announce the launch of Anchor Hocking, an over 100-year-old American brand known for its exceptional glass barware, serve ware and food storage solutions.
The Anchor Hocking philosophy is that utility can be smart and beautiful, style can have function and innovation is also durable. Made from tempered tough soda lime silicate glass (a modern improvement over borosilicate), Anchor Hocking glass is versatile, durable, safe and 100% recyclable.
With Anchor Hocking’s new arrivals, thinKitchen’s Barware range boasts of more choices in beer, whiskey, wine, and champagne glasses, among others. In addition, the thinKitchen Storage range is now extended to glass easy-to-view storage perfect for the organization and transport of food prep items and leftovers. All the Anchor Hocking ranges are available at attractive price points enabling consumers to purchase international brands in India at accessible prices.
Commenting on the launch, thinKitchen CEO Anand Baldawa said, “We are excited to introduce Anchor Hocking from the USA, to the India market, adding a new brand to our portfolio of global offerings in the kitchen and home categories. With the new launch we enhance our Bar and Storage ranges, available online, via pan India General and Modern trade and to our Hospitality and Corporate Gifting clients.”
Mumbai: Under the umbrella of Manforce- India’s No.1 condom brand, Epic Condoms, has roped in Radhika Apte as its official brand ambassador.
The brand has unveiled the latest campaign with Radhika Apte that emphasizes the importance of female pleasure and choosing the right condom for themselves. Conventionally, the choice of condoms has been a prerogative of men, making it a sensitive and often avoided subject among women. Many women feel discomfort when discussing this matter, a challenge that persists even today.
The brand aims to bring a paradigm shift in the mindset through this campaign. It empowers the women to come to the forefront. The film emphasises never compromise on pleasure, protection, and comfort. This decision should not be left to anyone but should be made jointly by both partners.
It’s a powerful reminder that women should never hesitate to choose what’s right for them including the choice of condom because it’s them only who bear the consequences if quality is compromised.
The brand has launched the Epic ThinX Condom, which is ultra-thin, free from harsh chemicals and is just 0.03 mm thin. It offers a natural feel and is completely vegan with innovative easy peel packaging.
Speaking about the campaign, Mankind Pharma managing director and vice chairman Rajeev Juneja said, “We aim to educate our audience about the importance of choosing the right condom. The campaign highlights that sexual intimacy involves a deep connection between partners, and making informed choices about protection should not be left to anyone else. We are delighted to have Radhika Apte on board, and we strongly feel that Radhika is a complete fit for the brand.”
Commenting on the partnership, Radhika Apte said, “I am thrilled to be the face of Epic ThinX Condoms. My first-ever campaign with Manforce Epic Condom is truly exciting because it not only focuses on promoting safe sex but also emphasizes the importance of making informed choices about one’s sexual health. It’s crucial for people, especially women, to feel empowered to choose the condom that best suits their needs and preferences. I believe this campaign will inspire many to take control of their sexual wellness and make decisions that prioritize their comfort and pleasure”.
